lifelines The Semiannual Newsletter for the VBS Community “ SUMMER 2011 Don(’t)ors VBS uncovers why some people have never given blood. Blood donation is a quick, easy and relatively painless procedure that “ I have the ability to donate...so I do, as often as possible. Thanks to Summer Survival I won $500 and directly benefits those in need. It contributes to t h e will be taking my family to demand of a medical community that the waterpark. Then we’re relies on a steady, going to see the new Harry consistent stream of donations. With only 38 Potter movie! percent of the U.S. population being eligible to donate blood, Andrew Lefeld less than 10 percent actually Donated blood at do. the MeadWestVaco blood drive the The benefits associated with week of June 13 donating are countless, yet some and won! members of the community have never donated blood. Fear, eligibility and awareness are common issues that prevent IN THIS ISSUE these people from becoming donors. For some of them, blood Don(‘t)ors........................................... 1 donation is an uncomfortable subject that brings about feelings Coordinator Story.............................. 2 of fear and anxiety. The blood, the Letter from the President....................3 3 needle and even the phlebotomist can have an adverse effect on Pictured: Andrew Smith, 18 year old who Donor gives 400 times...................... 3 potential first time donors. Catherine has never given blood. Coday of Richmond, VA has a “terrible” Beyond the Call of Duty..................... 4 fear of needles, a fear that has prevented potential donors who are uncomfortable her from donating blood in the past. Welcome New Donor Groups............ 5 with the medical procedures surrounding donation. Their fears overshadow their What is it? QR codes........................ 5 “I just can’t imagine being able to sit still willingness to give blood. with a needle in my arm while the blood VBS employee receives blood.......... 6 is being taken,” Catherine said. “I think Others, who are not afraid and donating blood is a great cause and I fully completely willing, may be ineligible Summer Survival ............................. 7 support those (donors) who don’t fear the to donate blood. Eligibility factors can In Kind Donations...............................8 needle, I’m just not one of them.” vary from short-term to long-term and even permanent. Determined through Catherine is not alone. There are many (Continued on page 2: Don(‘t)ors) 1 lifelines Don(’t)ors This, in combination with other myths familiar with how the process of donating (Continued from page 1) and beliefs, discourages eligible donors blood works. “I’m not really sure how it from giving blood. all works-I know some blood types can a mini-physical and questionnaire about only donate to others and some can lifestyle, travel and medical background Andrew Smith, a recent graduate of donate to everyone,” he said. Though he some donors may be deferred, like Clover Hill High School in Chesterfield, feels unsure about the process he said, Cynthia Bilheimer, Assistant Director has never donated blood because he “I would probably donate if someone of Nursing at the Children’s Hospital of doesn’t think there is a strong enough wanted me to, but I’ve never been to a Richmond. need for his blood type. drive and no one has ever asked me.” “I can’t donate; I’m anemic and always “I think my blood type is really common, Blood donation does not have to be get turned away for having low iron so I don’t feel as pressured to donate done alone. Asking a friend to go with levels,” said Cynthia. as people with rare blood types,” said you can help make the process more Andrew. “I’m sure there is a good, comfortable for first time donors. Not Though she can’t donate, Cynthia steady supply of what I could offer only is that one more donation, but it is completely understands the importance already available.” a unique experience that you both can of regular blood donation by those who share together. can. “It’s very important; it’s the gift of Andrew’s assumptions about donating life,” she said. “Blood donations can help are common. Many potential donors Many first time donors who may be with a multitude of medical conditions are unaware of the constant demand unfamiliar with the donation process are from chronic disease to acute trauma… for blood. They, like Andrew, assume simply waiting to be asked. With eligible there is always a need.” that others are making contributions on blood donors making up only 38 percent behalf of their blood type. These, and of the population, every drop counts. While some potential donors are other similar myths, have a negative By increasing awareness and dispelling ineligible, some are simply unaware of effect on recruiting first time donors. myths, new donors might come with a the constant need for blood of all types. new mind-set. They assume that because they have a Admittedly, Andrew is not entirely common blood type it’s never in demand. Confessions of a Blood Drive Coordinator Someone is in need of a blood been able to grow a little bit, and that is donation every two seconds. This what I’m really proud of.” startling fact is what first got Martin Jones interested in the blood donation Martin cares not only about the donors process. This father of three is an but his staff as well. He tries to make this electronic programmer at Southern process of donating as easy as possible Graphic Systems, a graphic design so no one feels overwhelmed and on company with locations all over the blood drive days he has Cracker Barrel world. He loves the outdoors and bring breakfast to staff and donors. He considers himself to be an average believes starting the day on a positive guy; however, within the past year, his note will lead to success. contributions to his community have been extraordinary. He became interested in coordinating blood drives after a friend of his Martin first started coordinating introduced him to the donation process blood drives about a year ago and has and gave him the opportunity to see the successfully completed four drives. blood services from behind the scenes. The efficiency of his blood drives He befriended Christine Homan, can be attributed to his dedication to an Account Manager at Virginia helping others. Martin spends months Blood Services, who now helps him planning blood drives for his community coordinate blood drives. and as soon as one is completed he starts working on the next event. It has “Martin has done an excellent job on turned into a year-round promotion for every aspect of coordinating a blood him. drive,” Christine said. “He has over 30 Martin Jones, blood drive coordinator percent participation and many of his for Southern Graphics Systems. “It’s hard to put in words, my passion donors give automated procedures. He for it,” Martin said. “Each drive we have is a pleasure to work with.” 2 (Continued on page 4: Coordinator) SUMMER 2011 Letter from the President take extra time in their days, even with The Summer Survival campaign already heavy responsibilities to help has created a fun environment around spread our mission throughout Central donating during such a serious time of Virginia. year. Marge the mosquito is featured on our t-shirt designs and every donor has We strive to recognize and the chance to win prizes each week of appreciate the selfless acts by the the summer. thousands of people who support our lifesaving efforts. Thank you for In addition to our summer drive, making a difference in the lives of local we are really promoting VBS Donor patients who require blood for their Rewards (www.vbsrewards.com). This survival. With your support, we face is our online program where donors the future with confidence that we will can earn and track points for giving meet Virginia patients’ ongoing need blood. This summer center donors are for blood. earning triple points on the weekends. The only catch is donors must register During summer, we know you are to track and redeem. taking vacations, spending time with your children by the pool, or just trying Again, these summer programs are to beat the heat by staying indoors. in place to reward our donors and Every day people from all walks of And we know that you are aware of thank each one because they are our life make Virginia Blood Services part of the greater need for blood donations everyday heroes. On behalf of VBS, their lives, despite the many demands because our regular donors may be thank you for helping us meet our on their valuable time and the rising away or unable to give blood right now community’s need for blood. Together costs of gas. They donate blood so and at the same time our local hospitals’ we can improve lives, one donation at others’ lives may be saved or improved. needs increase due to higher volumes a time. Even with everything else in life going of accidents and elective surgeries. Sincerely, on, their simple act of kindness means hope for Virginia’s patients. You are important, and we could not meet our mission without you. That’s Our blood drive coordinators go why this summer we have several the extra mile at their places of programs in place to assure you know business, worship, or extra-curricular how much you are appreciated. Robert E. Carden, Ph.D. organizations to help recruit roughly half President and CEO of VBS volunteer blood donors. They Virginia Blood Services VBS Top Donor Gives 400th Special congratulations to Doug Schutte, VBS top blood donor. Doug began donating blood with VBS in 1989. He was inducted into the Society of 100 nine short years later. Doug donates double platelets every two weeks, about a two hour process 24 times a year. What’s a double platelet? One automated platelet donation is the equivalent platelet count VBS would get from six whole blood donors. In other words, Doug donates 12 times as many platelets than a whole blood donor, every two weeks! Although Doug is a unique donor and the first to reach such an amount, there are 500+ donors who have donated 100+ times, about 50 who have given blood products 200+ times and nine trailing closely to Doug at 300+ donations. We appreciate your commitment to saving lives! Pictured: Doug Schutte giving his 400th blood donation at Emerywood donor center. 3 lifelines Going Beyond the Call of Duty Want to coordinate a blood drive at your business or organization? Find out more: 804-213-4133 or 434-977-8956 Coordinator (Continued from page 2) For potential new donors, Martin tried to emphasize the benefits of what a single donation can do and the importance of the local blood supply. He explains that the blood can be separated into three different blood products: plasma, platelets, and red blood cells. One donation, he explains, Pictured from left: Officer Greg Deeds and Officer Ken Puffenbarger donate blood can potentially save up to three different at the RMH donor center, previously located at Rockingham Memorial Hospital. lives. Officers Greg Deeds and Ken my time six times a year. Regardless of Blood donations drop in the summer Puffenbarger have been partners for 12 who the donation is going to, I know I months, so Martin and his facility have years. As police officers it is their job am helping someone out,” said Office begun additional plans to increase to protect and save the lives of those Deeds. donor participation at the upcoming around them, but in their spare time summer drives. Martin tries to involve all they have found that donating blood is His partner, Officer Ken Puffenbarger, of his employees at Southern Graphics equally rewarding. a West Virginia native, worked in Systems when it comes to his blood the road construction business for 15 drives. He encourages them to not only Officer Deeds spends his spare time years before joining the police force. participate in the drives, but to bring a training and shooting, but another He became a police officer because he friend with them when they come. hobby he enjoys is donating blood. had other family members who were Deeds first started donating blood back involved in law enforcement and wanted “The thought pattern behind this is to in college after a friend was diagnosed to protect and serve his community. plant a seed,” said Martin, hoping that with leukemia. His family asked for new donors will be inspired to begin blood donations to help save his life. Officer Puffenbarger first started blood drives in their own facilities. “I Even though his friend lost his battle donating 20 years ago when a close just know there are so many untapped with leukemia, the blood donations friend’s wife became very ill and needed resources in Richmond.” he did receive helped him have more a blood transfusion. His desire to help time with his family and friends. This is her led him to blood donation. Martin has been encouraged by the the driving force behind Officer Deeds’ enthusiasm and successful donations donations. This personal connection to “I see how much it helps, it’s nice to from within his company. For him, the blood donation has held a special place be able to give back to people,” said best part of coordinating blood drives in his heart throughout all these years Officer Puffenbarger. is knowing that the time and effort put after he saw how one simple donation into coordinating the drives has been can change someone’s life. Both Officers Deeds and Puffenbarger worthwhile. donate at blood donation centers and “It is my job to protect and serve make it a point to donate at the county “There is potential for growth in a lot of people; it’s a small thing I can do to help fair whenever it is in town. different areas,” said Martin. “We’re just people out. It only takes 30 minutes of getting started here.” (Continued on page 7: Duty) 4 SUMMER 2011 Welcome New Donor Groups 12/01/10-6/1/11 RICHMOND In honor of Glen Duke Virginia College American Family Fitness - In memory of Tremaine Jo’el Vitamin Shoppe Midlothian Barksdale Waverly Baptist -Waverly American Family Fitness - Ironworks Community Drive In Memory Chester John Rolfe Middle School of Gary Pierce and In Honor of AT & T Mobility Masonic Lodge Petersburg Lon Bickham, Jeremy Everett Broadus Memorial Baptist Temple and Trent Kimbrell Church Nationwide Insurance Brusters Bermuda Square New Hope Ministries WEST Bunzl USA International Amerisist of Orange Assisted Capital One East Shore II North Shore Commons Building Living CareAdvantage Operation Inasmuch Charlottesville Chiropractic and Chanello’s Pizza Pamplin Fire Department Sports Medicine Children’s Home of Virginia Quaker Steak and Lube DAR Augusta Parish Chapter Baptist Randolph Elementary School East Rockingham High School David A. Harrison Elementary Richmond Department of Social Elkton Masonic Lodge School Services Envoy at The Village Dinwiddie County Health Fair Sheehy Mechanicsville Golden Corral of Waynesboro Elko Middle School Skipwith Elementary Greene County Farm Bureau Evergreen Enterprises Southside Virginia Community Harrisonburg VFW Post #632 Faith Baptist Church College- Daniel Campus Lake Anna Rescue Squad Farmville Detention Center Spotswood Elementary Logan Rathbun Honor Drive Feed More, Inc. Suntrust Mortgage - Riverfront Martin’s Food Store Glen Allen Lodge Plaza Smiley Tile Carpet One Gold’s Gym -Mechanicsville Tuckahoe Elementary Staunton Fire & Rescue Hanover Insurance University of Richmond- Stony Point Ruritans Hilton Garden Inn - Richmond Department of Recreation and Wendy’s Downtown Wellness What’s that Wondering what these pixelated QR marking is supported by the boxes seen in advertising are? Quick increasing popularity of smartphones Read/Response (QR) codes are like the iPhone or Android. With a thing??? popping up everywhere across the world. Though they have existed since nearly 1994 in Japan, here in the U.S. modern smartphone and QR application (APP), a user can scan and be directed to the QR’s referring site allowing the they have become part of a recent user to connect anywhere. social marketing trend. This year, Virginia Blood Services QR codes are two dimensional launched a QR code supporting the barcodes that, when scanned by a VBS Facebook fan page. The code reader, usually on a smartphone or will continue to be used on posters, tablet, direct a person to a specific set postcards, drives and potentially t- of information. This information could shirts. The VBS QR code has been be in the form of a website, Facebook designed and redesigned for use at page, YouTube video or any other drives and events. digital resource accessible over the internet. QR codes are as complex and Download a QR reader on your smart unique as a human fingerprint. phone and snap the image to the left. 5 lifelines o Living Proof A VBS employee’s personal experience as a blood recipient. Pictured from left: Paul and Lori Rozecki, with son, Mason. Virginia Blood Services (VBS) built up around my heart and lungs The last few days in the hospital employee Lori Rozecki knows all causing my kidneys to fail as well.” were spent with family, friends and about blood donations. During her 11 coworkers. “People ask me if I was years of service she has worked as a As Lori’s condition grew worse, the nervous about my son and I receiving recruiter, been on blood drives and now doctors moved her to the Intensive Care blood, but I never was,” Lori said. “I coordinates the organization’s blood Unit (ICU) where she would spend the know how efficient we (VBS) are and drive calendar. But her real experience next 17 days on a ventilator. every employee plays an important role with VBS came just recently, when Lori in the success of our mission.” herself needed a blood transfusion. “I think I realized just how bad the situation was when they said I had to Lori has always donated blood On August 25, 2010 Lori and her go on a ventilation machine,” Lori said. regularly, but because of her recent husband Paul had a baby boy, Mason. Several days after being in the ICU, transfusion she is temporarily deferred. He was four weeks premature from during a vitals check, it was decided that With her experience, she makes it a an otherwise normal pregnancy and her iron levels had fallen too low and point to thank all donors she sees and had to spend his first month in the she would need a blood transfusion. when she is eligible again, she says Neonatal Intensive Care Unit (NICU) at Everything she had done to recruit she will donate her blood with a greater Henrico Doctors’ Hospital because of donors and collect blood at VBS was sense of purpose. respiratory complications. During that now coming full circle. time he was placed on a respirator, put “When I think back on it, or I talk about, under a special light for jaundice and When the blood bag was brought in I realize how severe my situation was,” received blood. to Lori’s room she told the nurse where Lori said. “I missed the first month of she works and asked to see the label. Mason being here and I still have a On September 7, Lori and her husband Over a decade of working in the blood hard time accepting that, but I would do welcomed Mason home for the first donation business helped put her at it all over again to be with my son.” time and were relieved he was doing ease when she saw the VBS name on so well. Yet, nearly two days later, Lori the front of the bag. When Mason is older, Lori will was rushed to the emergency room at explain to him why donating blood is so Memorial Regional Medical Center. As Lori began to receive the first of important and how it saved both of their three units of blood she couldn’t help lives. Considering Mason’s parents’ “My family said I suddenly became but lay there and wonder where it came careers, in blood services and music, unresponsive,” Lori said. “I woke up from, who had donated it, was it their Lori knows her son will definitely play hours later in the hospital and was told first time, what drive did it come from an instrument and be a blood donor. I had a cardiomyopathy and fluid had and with which account manager. 6 SUMMER 2011 Summer Survival through September Help your friends, family, and to beat the heat by staying indoors. Help Featured below are some winners coworkers survive this summer by cool down summer blood shortages by from the summer campaign. Pictured starving a mosquito and winning big. donating blood at your upcoming blood from left: James Foley, Tarranika Turner, drive and everyone wins! Learn more Timothy Seitz, and Doris Williams. Thank Summer is the toughest time of about summer prizes by visiting www. you for donating during the summer, a year for Virginia Blood Services to vablood.org. great time of need for VBS! recruit blood donors. To thank donors for helping local patients survive this summer, VBS has got the goods that will make your summer sizzle! Every week all donors will be entered into a raffle to win a prize valued up to $500. What’s the best part? Donors pick the prize!!! In addition to the weekly prize drawings, every donor wins with VBS Donor Rewards (www.vbsrewards. com). Fridays through Mondays through September 11, all center donors will receive triple points while field donors also get double points on Fridays and Mondays. We’ll have you singing “Summertime...when the giving’s easy!” in no time with these donor perks. One in seven people will need blood WINNERS when entering the hospital this summer. At the same time folks are on vacation, spending time by the pool, or just trying Duty “Once we get a call from VBS letting but as the years have progressed, the (Continued from page 4) us know the next time we can donate, community has become more involved we will both write it on our calendar in hosting their own drives. Officer Deeds “I really enjoy seeing the people at the and help remind each other to go and noted he has seen at least one blood center every time I go in and it’s a great give blood. We’ll go and give blood on drive a week around the community. feeling to be able to give back,” said breaks, we help keep each other on The Harrisonburg community is active Officer Puffenbarger. track,” said Officer Puffenbarger. in the participation of all the local blood drives, and the police officers use the Not only are they partners on the line Together these two police officers buddy system to show their support. of duty, but they are partners in blood have donated over six gallons of blood. donations as well. Their police squad When one donation can potentially save “The Harrisonburg’s Traffic Unit takes has a unique system called the buddy/ up to three lives, their total donations pride on helping out the public one pint partner system. This allows for partners have potentially touched over 145 at a time,” said Officer Deeds. Both to keep each other on track and to people. Officers pride themselves on knowing remember the ultimate goal: ‘Help save their donations have touched so many lives.’ With the new donation center in The Harrisonburg police station used lives. Harrisonburg it makes it even simpler. to host many of their own blood drives, 7 In Kind Contributors 12/01/10-6/1/2011 Don Pepe MIDAS of Richmond American Family Fitness Everyday Shoppes & Café NBC 29 Auntie Anne’s Fairway.com Olive Garden Baker’s Crust-Cary Famous Daves Panera Bread Ben & Jerry’s Funny Bone Papa John’s Best Buy Short Pump Gold’s Gym Piccola Pizza Bill’s BBQ Grease Monkey Pizza Bella South Restaurant Bonefish Grill Guadalajara Qdoba Bow Tie Cinemas: MovieLand at Hibachi Grill and Supreme Red Robin Boulevard Square Buffet Richmond International Buffalo Wild Wings IHOP Raceway Capital Ale House Iron Bridge Sports Park Shackleford’s CBS 6 (WTVR) Jersey Mike’s - Colonial Heights Smoothie King Chap’s Ice Cream Jersey Mike’s- Ashland Snow’s Garden Center Charlottesville Radio Group Jersey Mike’s-VCU Superstars Pizza Cheeseburger in Paradise Jimmy John’s - UR The Double Tree Hotel Chick-fil-A Jimmy John’s - Midlothian The Paramount CiCi’s Midlothian Keglers AMF Bowling Tripp’s Cox Media Group Martin’s UVA Athletics Crutchfield MASA Corp Wendy’s Daylight Donuts Melting Pot 8 Please call (804) 359-5100 or (800) 989-GIFT if you have comments, questions or suggestions. VBS Lifelines is published by Virginia Blood Services’ communications department. Harrisonburg, VA 22801 182 Neff Avenue, Suites 11 &12 NEW Town Center Harrisonburg Fishersville, VA 22939 64 Sports Medicine Drive Augusta Health Charlottesville, VA 22903 West Hospital, Suite 1206 University of Virginia Medical Center Charlottesville, VA 22901 606 Albemarle Square Charlottesville Area: Chester, VA 23831 12212 Bermuda Crossing Lane Glen Allen, VA 23060 4040-A Cox Road Richmond, VA 23236 9200 Arboretum Parkway, Suite 102 Richmond, VA 23294 2825 Emerywood Parkway Richmond Area: www.youtube.com/vbssaveslives www.twitter.com/vablood www.facebook.com/vablood Permit No. 177 www.vablood.org Richmond, VA PAID U.S. Postage Nonprofit Org.
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