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					               UNIVERSITY OF NEBRASKA–LINCOLN




               COJMC ALUMNI MAGAZINE SUMMER 2008




DOCUMENTARY
EARNS RFK
AWARD Page 4
                                                                  NOTEBOOK

                                                                      Rob Logan


  Independent Web sites 2; mass media 1
  Traditional media are missing out on the full potential of the Internet
“It’s not the container — it’s the content,” Jim Kennedy told a national jour-         I work at a federal government agency (the U.S. National Library of
nalism conference in remarks reported in the winter J News.                      Medicine-NLM) that made health and medical information searchable
       Kennedy, AP’s vice president for news, is partially right. Clear writing, and understandable for anyone with Internet access. MedlinePlus.gov,
impartial reporting, accuracy, fair play, providing context, enterprise and NLM’s primary consumer health informatics resource, began in the late
succinct editing are as vital to journalism’s future as they have been to its 1990s. Today, there are similar consumer health information resources on
past.                                                                            the Internet, including commercial services like WebMd.com.
       However, Kennedy’s remarks suggest a misunderstanding of the                   MedlinePlus.gov was started partly because the Internet made
Internet’s distinctiveness and its public impact. The news media’s impor- direct-to-public communication and knowledge integration logistically
tance as the public’s primary information resource is in jeopardy because and financially feasible for the first time.
news organizations have not understood how the Internet as a mass                     In a national survey, the National Cancer Institute reported last year
medium is changing public expectations. Newsrooms also seem reluctant the public’s primary source of information about health and medicine is
to optimize the Internet’s possibilities.                                                                    now Internet-based providers of health and
        As Harold Adams Innis and Marshall                                                                   information — not news organizations.
McLuhan explained a generation ago, a new                                                                    Although the news media remain the primary
“container” (a new medium of mass communi-                                                                   resource to report health and medical develop-
cation — currently the Internet) becomes a cul-                                                              ments, the press apparently is no longer the pri-
turally potent message regardless of the con-                                                                mary resource consumers use to be conversant
tent it carries. Any new mass communication                                                                  about health and medicine. The latter was the




                                                                                                         Photo courtesy Robert Logan
medium impacts culture, alters public expecta-                                                               premise of Jim Hartz and Rick Chappell’s book
tions and changes how people evaluate the                                                                    about improving science and medical journal-
importance of new versus conventional ways                                                                   ism published only a decade ago.
to convey information.                                                                                            The American Customer Satisfaction
       Simply put, the Internet’s form and func-                                                             Index, an independent, panel-based survey of
tion provide a different experience than do tel-                                                             consumer attitudes about Web sites, also sug-
evision, radio, newspapers, magazines or                                                                     gests comprehensive resources of health and
books. While news executives initially thought                                                               medical information like Medline-Plus.gov are
the Internet’s distinctive characteristic was to                                                             rated significantly higher in a broad measure
provide synergy among print, video and audio,                               LOGAN                            of consumer satisfaction than the Internet sites
a good Web site’s most important attribute                                                                   provided by news organizations.
may be its knowledge base.                            Robert Logan, Ph.D., is on the senior staff of the          So, in less than a decade — by default —
       For a user, the Internet is the first mass     U.S. National Library of Medicine and is a pro- news organizations lost part of their authority
communication medium in history that pro-             fessor emeritus at the University of Missouri- as a primary resource in one knowledge
vides a potentially seamless integration from         Columbia School of Journalism. He was previ- domain: health and medicine.
the core topic in a news story to broader knowl-      ously a science writer and news editor at several           There are countertrends: nytimes.com
edge about the subject. The Internet enables          newspapers in the Midwest and was head of the now provides background health and medical
any topic to be linked inexpensively to extant        news-editorial sequence and an affiliate profes- information and appropriate links within the
knowledge — and the availability of the whole         sor of medicine at the University of South Florida. paper’s daily news coverage — and I’m a grate-
(the complete package) becomes more impor-                                                                   ful user of these services. News organizations
tant that the sum of its parts.                                                  have abundant opportunities to integrate knowledge with daily reporting,
       The Internet is transformative because, for the first time in history, and journalists are ideally suited to do both tasks.
information availability and accessibility does not directly hinge on geog-           Nevertheless, I remain surprised how few news organizations take
raphy, proximity to experts and libraries, prior education and extensive advantage of the Internet’s attributes to help readers, listeners and view-
knowledge about locating stored sources. While a digital divide persists, ers better understand their surroundings and even some of the signature
it is far easier for persons to find Web access than move next to a world- developments of our time. For example, one reason NLM’s Genetics Home
class library or university, return to school or befriend an expert. Hence, Reference (http://ghr.nlm.nih.gov) was developed was to fill a void; few
as Mohan Dutta (Purdue) explains, the public’s expectation of a good institutions explained the implications of the DNA revolution.
information Internet Web site is its “completeness.”                                  Again by default, most of the press is missing an opportunity to voice
       Time and space constraints previously made it commercially and one of the few developments in the late 20th and early 21st century that
physically impractical for a newsroom to function as a public information probably will be celebrated in the 30th. While most major news organiza-
resource. “We do news, not encyclopedias,” a veteran news editor told me tions prominently report health and medical news on their Web sites, few
recently. But a combined resource is now possible because the Internet link readers to the array of background information about each topic a
has no space constraints, and time demands are fluid.                            story raises. Most do not even bother to link from the news story to the
       Further, by not recognizing the Internet’s potential and providing original source of information — even when it originates from an open
mostly current and archived news coverage on their Web sites, the news source.
media let other institutions develop a more comprehensive container for               My point here is not to gloat; it saddens me to hear about the decline
the public. In the process, the news media seem to be losing a prized of revenues, credibility, clout and size of news organizations. Still, it would
asset: the perception that they are the primary resource to increase pub- serve the news media well to optimize their use of the Internet and under-
lic awareness of the surrounding world.                                          stand that in the long run the medium may be as vital as its messages. s

12   SUMMER 2008                                                                                                                       J ALMNI NEWS   33
                                                                                                                                                  COLLEGE OF JOURNALISM
UNIVERSITY OF NEBRASKA–LINCOLN                                                                   SUMMER 2008                                  AND MASS COMMUNICATIONS



                                                                                                                                THE ISSUE
     COVER:                                                                                                                     40 From the dean: Student documen-
     Justin Peterson and Rachel                                                                                                       tary wins RFK journalism award
     Anderson represented the                                                                                                   80 Spreading the word: Common
     Nebraska team that was
     awarded the Robert F.
                                                                                                                                   Cause seeks converts in Midwest
     Kennedy Memorial Journalism                                                                                                10 Commencement message: Retired
     Award in Washington, D.C.                                                                                                     OW-H CEO speaks to students
     Other student members were                                                                                                 11 Journalism contest: Freshmen place
     Megan Carrick and Chris                                                                                                       first, second in NPA contest
     Welch.
                                                                                                                                12 Nebraska Super Advantage: LB
     AT RIGHT:                                                                                                                     895 focuses on higher-paying jobs
     The German depth-report                                                                                                    14 Meet Michelle Hassler: New assis-
     documentary, “Breaking Down                                                                                                   tant to the dean thrives in her role
     Barriers,” won in the college                                                                                              15 IT guru: Luther Hinrichs wins UNL
     broadcast category. The award                                                                                                 Kudos award
     was presented by Ethel
     Kennedy on May 27.
                                                                                                                                18 NEH grant: Nebraska newspapers
                                                                                                                                   will be digitized
     PHOTOS BY BARNEY MCCOY                                                                                                     21 UNL Women’s Week: J school stu-
                                                                                                                                   dent’s mom is featured speaker
                                                                                                                                24 Media change: Conference focuses
                                                                                                                                   on media survival strategies


The Rewrite Man:                   Charles Overby                                                                               26 A L U M N I f y i
                                                                                                                                      Send us your news to:
had a plan to increase circulation, build a new                                                                                       cojmc@unlnotes.unl.edu
Newseum in the nation’s capitol. Page 5
                                                                                                                                NOTEBOOK
                                                                        Senior reception                                        20 Web vs. mass media: The mass
                                                                        Journalism alumni advisory                                    media are missing out on the full
                                                                        board’s signature event. Page 22                              potential of the Internet


                                                                                                                                JNew s & NOTES
                                                                                                                                52 Faculty Notes
                                                                                                                                54 Alumni Notes
                                                                                                                                58 Student Honors
                                                                                                                                61 Student profile
FROM LEFT: Dick & Margaret Holman and NU                                                                                        62 Depth report examines ethanol
Foundation liaison Steve Hill
                                                                                                                                64 Ad class studies interactive media
Holman Plaza is dedicated April 11                                                                                              65 Real-world journalism experience
New setting provides place for faculty, stu-                                                                                    66 Peer-to-peer marketing campaign
dents to interact with each other. Page 16                                                                                      68 A look back at UNL’s milestones
J ALUMNI NEWS IS A BIANNUAL PUBLICATION OF THE COLLEGE OF JOURNALISM AND MASS COMMUNICATIONS AT UNL IN COOPERATION WITH THE COLLEGE OF JOURNALISM ALUMNI ASSOCIATION – DEAN Will Norton Jr.
EDITOR Charlyne Berens ART DIRECTOR Marilyn Hahn PHOTOGRAPHERS Bruce Thorson – Luis Peon-Casanova – Teresa Prince – JOURNALISM ALUMNI ASSOCIATION BOARD OF
DIRECTORS – PRESIDENT Ashley Washburn – NATIONAL BOARD REPRESENTATIVE Thom Kastrup – BOARD MEMBERS Jeff Carney, Terri Diffenderfer, Rhonda Gerrard, Barry Kriha, Monte
Olson, Tracy Overstreet, Cheryl Stubbendieck, Dara Troutman – PAST PRESIDENT Ann Pedersen-Gleeson – STUDENT REPRESENTATIVE Dani Blecha – COLLEGE REPRESENTATIVE Richard
Alloway – FOUNDATION REPRESENTATIVE Steve Hill • LETTERS TO THE EDITOR SHOULD BE SENT TO: J Alumni News • CoJMC, P.O. Box 880443, Lincoln, NE 68588-0443 • PHONE
402.472.3041 • FAX 402.472.8597 • E-MAIL cberens1@unl.edu • COLLEGE WEB SITE • http://www.unl.edu/journalism/ NEWSNETNEBRASKA WEB SITE • http://www.newsnetnebraska.org
Daily Nebraskan Web site • http://www.unl.edu/DailyNeb/ • The University of Nebraska–Lincoln does not discriminate based on gender, age, disability, race, color, religion, marital status,
veteran’s status, national or ethnic origin, or sexual orientation.
12    SUMMER 2005                                                                                                                                        J ALUMNI NEWS                33
                                                            DEAN’S COLUMN

                                                                   Will Norton Jr.


Student documentary                                                                                          for coverage of such human rights topics
                                                                                                             as social injustice, civil war, corruption
                                                                                                             and discrimination.
is honored with RFK                                                                                                The ceremony was in a new venue this
                                                                                                             year, the recently opened Newseum at 555
                                                                                                             Pennsylvania Ave. in Washington, D.C.

Journalism Award                                                                                             The Newseum has quickly become the
                                                                                                             hottest spot in the district.
                                                                                                                   John Seigenthaler, master of cere-
                                                                                                             monies at the RFK Awards ceremony, said
By WILL NORTON JR.
                                                                                                             the event would continue to be held at the
DEAN
                                                                                                             Newseum in the future. He praised the
                                                                                                             work of Charles Overby, the chairman and




O
                  n the Tuesday evening               United States.                                         CEO of The Freedom Forum, for his mas-
                  after Memorial Day, Ethel               The judges wrote: “‘Breaking Down                  terful leadership of a talented team that
                  Kennedy handed a bust of            Barriers’ deserves this year’s RFK College             conceived and developed the $450 million
                  Robert F. Kennedy to                Broadcast Award because of its originality             museum.
                  Justin Peterson and Rachel          and compelling portrayal of a serious                        On the front of the Newseum, facing
Anderson.                                             problem in today’s school systems.”                    Pennsylvania Avenue, is the First
     They represented the Nebraska team                   The Robert F. Kennedy Awards were                  Amendment, etched on Tennessee marble.
that was awarded the Robert F. Kennedy                founded in 1968 by a group of journalists              It is a fitting reminder for each visitor that
Memorial Journalism Award in College                  who covered the Senator’s presidential                 American government is built on the con-
Broadcast for their German depth-report               campaign. The awards are dedicated to the              cept of freedom of expression.




Justin Peterson, John Seigenthaler Sr., Ethel Kennedy, Barney McCoy (behind Mrs. Kennedy), Dean Will Norton Jr. and Laine Norton attended the Robert F. Kennedy
Awards in Washington, D.C., on May 27.


documentary, “Breaking Down Barriers.”                Kennedys’ daughter, Rory. Ethel Kennedy                     What an appropriate reminder to
Other student members of the team were                was pregnant with Rory when Bobby                      Justin and Rachel as they accepted the
Megan Carrick and Chris Welch.                        Kennedy was assassinated in 1968. Today,               RFK award in the 40th anniversary year of
    The documentary compared the                      Rory is an award-winning documentary                   his death.
experiences of Turkish immigrants in                  filmmaker and producer.                                     What a reminder to all alumni of this
Germany and Hispanic immigrants in the                    The RFK Journalism Awards are made                 college.                                s

14   SUMMER 2008                                                                                                                   J ALMNI NEWS           33
             COLLEGE



The Rewrite Man                                                                                 able housing) on the table. “I am a strong
                                                                                                believer in the round-figure number. I
                                                                                                thought the number would take everyone’s
                                                                                                breath away,” he says. Zambo remembers
Charles Overby had a plan to increase                                                           being flabbergasted by Overby’s plan. “Our
                                                                                                jaws dropped,” she says.
                                                                                                      The $100 million not only chased away
circulation, build a new Newseum                                                                any competition, it allowed the Newseum
                                                                                                to set a deadline for the city’s response.
                                                                                                      Overby also studied how major proj-
By JACQUELINE TRESCOTT                                                                          ects often attract critics, especially when
WASHINGTON POST STAFF WRITER                                                                    the city is trying to build a livable down-
                                                                                                town. He enlisted advocates. One of the
                                                                                                first was Terry Lynch, executive director of
                                                                                                the Downtown Cluster of Congregations.




C
              harles L. Overby, the chief executive officer of the Newseum, had one ques-       “He’s very adept and he does it in a way
              tion for his senior management team.xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx              that has inclusivity and consensus, rather
                  “How do we increase our impact?” he asked the dozen officials of the          than leadership that rams something
              Freedom Forum, gathered for a retreat in Williamsburg about nine years            through,” Lynch explains.
              ago.                                                                                    Weeks before the deal was final,
    This query was unusual because the museum had just opened just two years earlier,           Overby and Prichard went to a reception at
on a busy street in Rosslyn. But Overby outlined the hard facts: It had outgrown its site       the Canadian Embassy, their new next-
and it was too far off the tourist track to get drop-in visitors. Those who found its door,     door neighbor. They went up on the bal-
on the ground floor of an office building, loved its immediacy — the front pages from           cony for the first time to see the view they
around the country and the chance to do a stand-up just like the real Washington corre-         would someday share.
spondents.                                                                                            “The sun goes down, the light goes on
    Overby thought something else, something bigger, could be done. At that point, what         in the Capitol, and a full harvest moon rose
he was asking seemed astonishing. But Peter S. Prichard, the Newseum’s president, says          behind the Capitol dome,” Prichard recalls.
they had all worked under the tutelage of Al Neuharth, the founder of USA Today and the         “Charles says, ‘We didn’t pay enough.’”
Freedom Forum, and nothing in their boss’s vision was defined as impossible. Plus the                 Now Overby, a thin Mississippian with
foundation had more than $1 billion in assets to use for any future facility.                   Southern manners, talks a lot about how
                                                                                                collaborative the creation has been. About
     Overby pressed: “Can we make a quan-           Then Lois Zambo, a real estate broker,      300 people — a gaggle of writers, an army
tum leap forward instead of incremental        drew up a map with about a dozen build-          of builders, entertainment producers and
steps?” The answer came back, “Well, if we     ings, some on the market, some with just         technicians — have pulled together the
could ever get a site on the Mall.”            some buzz.                                       new museum. They closed the first in
     Overby, who arrived for work at 5 a.m.         “Charles saw the Pennsylvania Avenue        March 2002 and took time to get this one
yesterday, has now seen his dream come         site and said, ‘That is where I want to be.’ I   exactly as they wanted. They had a big
true. The reincarnated Newseum opened,         said, ‘Do you know how difficult that is         checkbook. This is a museum with a $450
and Overby was so busy it took a while         going to be?’” Zambo says. The parcel was        million price tag.
before he noticed the line of visitors         only 643,000 square feet, with a local gov-            Overby, 61, has been a constant pres-
snaking down Pennsylvania Avenue.              ernment office hugging the corner. It was        ence with both Newseum 1 and Newseum
     By the end of the day, 10,854 people      not on the market but the city was willing       2. The first one was ordered up by
had come through the door, and Overby          to consider a deal.                              Neuharth. Jerry W. Friedheim, the former
pronounced himself “ecstatic.”                      Overby was smitten, by the location,        president of the American Newspaper
     The best day in Rosslyn? About 5,000.     by the symbolism, by the challenge.              Publishers Association and executive direc-
                                                    “Just the idea of being able to locate      tor of the first Newseum, came up with the
                   ***                         this museum right on Pennsylvania Avenue         name.
                                               … it was location, location, location,”                When the city gave its final approval
                                                                                                for the deal, Overby was in Ghana, where

O
         nce the decision to move was          Overby says.
         made in early 2000, Overby went            The list of obstacles was long. He had      the Freedom Forum was hosting a debate
         about every step in a methodical      the team prepare an unsolicited offer, a         for the country’s presidential candidates.
way, listening to every interested party,      package he thought the city couldn’t refuse.     His lawyer called and said “it was a done
weighing every alternative. He considered a         The Newseum team thought $50 mil-           deal.” Overby ran into the hotel lobby, gave
place on Constitution Avenue because he        lion was a good offer to the city, but they      his assistant a congratulatory kiss, and then
liked the symmetry with the museum’s           also wondered if foreign investors would be      his team toasted with champagne.
focus on the First Amendment. However,         eyeing the site. They decided on $75 mil-              Overby recalls the steps required to
the Newseum would have to fit into an          lion. But then Overby decided to put             turn a hole in the ground into the most
existing building.                             another $25 million (to be used for afford-      important addition to Pennsylvania      >>
12 SUMMER 2005                                                                                                       J ALUMNI NEWS 53
             COLLEGE


continued from page 5

Avenue since the Reagan Building.
Overby’s office on the ninth floor has a
sweeping view of the Capitol dome, the
roof of the National Gallery of Art, the
clock tower of the Smithsonian Castle and
the nation’s other cultural sentries along
the Mall. The upper tier of Nationals Park
beckons in the distance, as do the ever-
present cranes of gussied-up Washington.
If he turns just so, he can look toward the
Senate press gallery, where he worked for
three Southern newspapers after running
up and down the hallways as a junior aide
to John Stennis, the late senator from
Mississippi.
      “Our main mission is to teach people
about the First Amendment. To do that
you fish where the fish are,” says Overby.
      “The way I try to define my role is to
be the chief encouraging officer, and I tried
to be behind what everybody does and give
them the resources,” says Overby. He had
the staff hold daily story meetings, just like
newsroom planning sessions. Eight out of
12 senior managers were former journal-
ists. Polshek Partnership Architects and
Ralph Appelbaum Associates headed the
architecture and exhibition design teams.
      “Those of us with a daily journalism       Dean Will Norton Jr. and John Seigenthaler Sr. celebrate at the opening of the Newseum in Washington,
background, we are used to completely            D.C. The Newseum opened to the public April 11 and chronicles the history of the media.
building a newspaper in a day and sending
it out, enjoying the fruits of that work, get-        The number of details in a complex                  One overhaul he wanted was the news
ting the feedback and building something         building didn’t throw Overby and the team           history gallery. In the first museum, “we
else all over again the next day. If some-       off-track. “Charles has always been very            made a decision to not start using televi-
thing doesn’t work out well, you try some-       calm. And if you are going to have frayed           sion to show the history until television
thing different the next day,” Overby says.      nerves, this is the project to make it hap-         was invented. That blocked out several
“This construction project, you start            pen,” says Edward M. Rogers, a partner              centuries,” says Overby, and that was a
building on Pennsylvania Avenue — you            with Nixon Peabody, the project’s lead out-         mistake.
know, we don’t have a corrections depart-        side counsel.                                            Overby represents the television gen-
ment. We are building for 100 years or                Overby insisted on a clean work site,          eration, and decided to scale back some of
more.”                                           Rogers says, and would point out imper-             the television history to make room for the
      High on his list of what had to be         fections. “If the corners of the railings           story of the digital transformation in the
done, and done right, were the windows.          weren’t right, he would say, ‘That is uneven        news.
“We made an important strategic decision         and you need to do it over.’” Zambo, the                 Overby was born in Jackson, Miss.
five years ago to put the views out front for    real-estate broker, remembers only one              After his father died, his mother, a secre-
the visitor,” he says. The Wolfgang Puck         angry phone call from Overby, when she              tary, raised Overby and his younger broth-
signature restaurant and the condomini-          got off-message and told a reporter the             er. “She worked for some years for a con-
um apartments — part of the unusual mix          appeal of the site was because it was on the        struction company,” says Overby, thinking
— would not have the prime vista. “The           inauguration route. “It came across as neg-         a minute about that irony and his recent
visitors have the best elevated view of          ative,” she says. “And he was stern and said        hard-hat years.
Washington that is available. We said, if we     he didn’t like it.”                                      After finishing at the University of
are going to teach people about the First             When it was apparent the project               Mississippi in 1968, he worked in
Amendment, we need to inspire them.              wouldn’t be ready by the original opening           Washington and then launched what
There is nothing more inspirational than         date in October, Overby accepted the                became a long career for the Gannett
to be able to look at the Capitol and the        blame for not anticipating the extra time           newspaper chain. He worked as a reporter
monuments around here.”                          needed.                                             and editor at the former Nashville Banner,
16   SUMMER 2008                                                                                                         J ALUNI NEWS 33
                                                                                                                                                              Photos courtesy Susan Norton
From left: Dean Will Norton Jr., Jan Neuharth, chef Wolfgang Puck and Joseph Keusch. The Newseum includes the signature Wolfgang Puck restaurant as well as
condominium apartments.


then as executive editor of Today in Cocoa                He shakes his head at the bravery of            the collective effort the newspaper joined
Beach, Fla. He became president of the               his friend Jack R. Thornell, who captured            to change education in the state.
Gannett Foundation, the nonprofit fund               the 1967 prize-winning photo of the                       One of the hardest decisions, he says,
of the media company, in 1989, and then              shooting of civil rights activist James              was closing the Freedom Forum’s six
chairman and chief executive officer of the          Meredith. “Everyone else was ducking                 offices. The offices in London, Hong Kong,
Newseum and the foundation’s successor,              behind parked cars while the shots were              Johannesburg, Buenos Aires, New York
the Freedom Forum, in 1997. The forum                being fired. He stood up and took the pic-           and San Francisco sponsored conferences
has given $5 million, added to $2.5 million          ture, and you can see Meredith lying on              on politics and the press and special issues
from the state of Mississippi, for a new             the ground in pain. You can see the rifle.           such as photojournalism in the digital age.
journalism and politics building that will           That was such an act of courage,” Overby             The work has been folded into guest inter-
be named for Overby at Ole Miss.                     says. That’s in the museum’s Pulitzer                national journalists programs and work in
     There are two episodes regarding civil          gallery.                                             the museum’s World News Gallery. “I
rights and Mississippi history, now told in               Overseeing the museum’s develop-                loved those offices,” Overby says. “But if
the museum, that he particularly remem-              ment follows another important achieve-              you are going to run a big-time museum
bers.                                                ment in his professional life. In 1983               on Pennsylvania Avenue, you can’t have
     Overby recalls the day in 1963 when             Gannett’s Jackson Clarion-Ledger, where              programs and operations on every conti-
Medgar Evers, the NAACP field secretary,             Overby was the editor, won the Pulitzer              nent.”                                    s
was killed outside his own home in                   Prize Public Service Medal for news and
Jackson. He also remembers how the local             editorials on education reform in
paper covered it the next day. “‘Californian         Mississippi. “I thought there would never            This article appeared in the April 12, 2008,
charged in murder.’ And the guy had lived            be, and I hate to say this out loud, never be        edition of The Washington Post and is
in California maybe as a child. I said, we           a more exhilarating feeling than the after-          reprinted by permission.
have got to get that front page.” And it is          noon in Jackson, Miss., when we won the
part of the 35,000 front pages in the muse-          Pulitzer Prize,” Overby says. He wells up
um.                                                  for a minute and continues talking about
                                                                                                                                J ALUMNI NEWS 73
              COLLEGE




   Spreading the word
Common Cause national president seeks converts in Nebraska
By JOSHUA HOYER




W
                  ith the
                  spirit
                  of a
                  preach-
                  er, Bob
Edgar, president and CEO
of Common Cause, a non-
partisan, nonprofit public
advocacy organization,
came to the College of
Jour nalism and Mass
Communications to
spread his message of hope
for r ig hteous national
leadership.
     Edgar told an audience of approximately 90
students and others on April 2 at Andersen Hall
that average citizens can be the true leaders of the
nation. The event was organized by Roger
Holmes, a member of the Nebraska chapter of
Common Cause. Edgar’s topic was campaign
finance reform and the cost of running for office
in America.
     Edgar described Common Cause as a true
citizen’s lobby, saying that if citizens wait for their
leaders to save them, it will be too late. Edgar, for-
mer six-term congressman from Pennsylvania,
former president of the Claremont School of
Theology in California and once general secre-
tary of the Council of Churches, said the most
important job he has had is representing
Common Cause.
     “I want to leave this position when public                        Photo courtesy Common Cause
officials represent public interest, not special          BOB EDGAR
interest,” he said.
18 SUMMER 2008                                                        J ALUNI NEWS         33
     ‘Common Cause, in representing the people,
  has fought for election reform regarding voting
machine accountability and redistricting concerns,
                                                                                                    charges public, which it says the House
    campaign finance reform through promotion                                                       Ethics Committee has failed to do in many
     of limits on contributions and spending and                                                    cases.
                                                                                                         Common Cause aided in the creation
               public financing, media reform and                                                   of the office by working directly with the
                                                                                                    proposal’s author, Rep. Mike Capuano, (D-
       government ethics and accountability.


                                                                                        ’
                                                                                                    Mass.). Common Cause members were
                                                                                                    encouraged to e-mail and call their con-
                                                                                                    gressional representatives, and the group
                                                                                   BOG EDGAR        coordinated media coverage in op-eds,
                                                                                                    editorial columns and appearances on TV
      Addressing poverty, racism, national         of breaking state campaign finance laws.         and radio shows, including CNN and
 defense and environmental issues, Edgar                Holmes said he intended to arrange a        National Public Radio.
 said it is increasingly difficult to enact pos-   public talk about finance reform specifi-             Currently with 360,000 members,
 itive change in the world of bipartisan pol-      cally, but Edgar wasn’t limited to the topic.    Common Cause is mostly composed of
 itics that is fueled by special interest               “Essentially (Edgar) gave a speech          60- to 90-year-olds. Edgar said its target
 financing.                                        about what Common Cause was all                  audience now is 45- to 60-year-olds who
      “Do we want to be a nation of greed          about,” he said.                                 are angry with government. He said he
 and arrogance?” he asked the crowd. “Our               Across the nation, Common Cause             would like to see more students involved in
 goal has to be: let’s regain good govern-         has been successful in spreading what            the democratic process but realizes the
 ment ethics within government.”                   Edgar referred to as a “good virus” called       organization has to find new ways to reach
      Edgar said the only way to achieve           public financing. Maine, Connecticut and         younger people.
 that goal is for citizens to do the work.         Arizona have all seen local public financ-            “We want to invade the modern
 Common Cause, in representing the peo-            ing legislation passed as a direct result of     empire,” he said.
 ple, has fought for election reform regard-       Common Cause efforts. Also, Common                    In its quest to become millions of
 ing voting machine accountability and             Cause claimed a victory in its three-year        members strong, it plans to use existing
 redistricting concerns, campaign finance          campaign to bring a workable ethics              and emerging media. He said Common
 reform through promotion of limits on             enforcement plan to the House of                 Cause is looking for people to help create a
 contributions and spending and public             Representatives.                                 more effective online approach by expand-
 financing, media reform and government                 The first independent Office of             ing the use of blogs, You Tube, Internet
 ethics and accountability.                        Congressional Ethics, which will monitor         sound bites and other new methods to
      “We are the leaders we have been wait-       and enforce ethics regulations, was              convey messages. He said Common Cause
 ing for,” he repeated to the crowd as if          approved by the House on March 11. The           realizes media are changing rapidly.
 reciting scripture.                               office will be a panel of six non-lawmakers           “Investigative journalists are being
      Holmes said the work of the organiza-        jointly appointed by the House speaker           laid off at a great rate,” he said.
 tion ranges from research to forming and          and the minority leader. The panel will               Although he said he realizes the mes-
 helping pass bills through member contact         have the authority to initiate preliminary       sage is now the organization’s responsibil-
 with legislators. In Nebraska, all are            ethics investigations and then refer find-       ity to convey, Common Cause nevertheless
 unpaid positions. The Nebraska chapter            ings of merit to the House Ethics                favors stronger laws on conglomerate
 helped pass the Campaign Finance                  Committee.                                       media ownership. Its goal is to protect and
 Limitation Act in 1993, which limited state            Although some critics are concerned         strengthen public news outlets and ensure
 campaign contributions and called for full        the new office will be ineffective because it    the Internet remains a competitive outlet
 disclosure of financial sources. It also was      lacks subpoena power, Common Cause               for ideas.
 active in the 2006 impeachment of UNL             maintains it is a step in the right direction.        For more information go to
 Regent Dave Hergert who was found guilty          The panel will be able to take corruption        www.commoncause.org.                      s


 12 SUMMER 2005                                                                                                        J ALUMNI NEWS 93
             COLLEGE


‘You make a life by what you give’
By JOHN GOTTSCHALK                                                                               and a joy.
                                                                                                       What is it?
                                                                                                       Simply this: the obligation to use your




T
           his morning I am going to share                                                       precious education to lead and serve oth-
           the thoughts of a small town                                                          ers.
           Nebraska boy who has been                                                                   Among the nearly 200,000 living
           privileged to spend his adult life                                                    alumni of this institution are many who
           involved in civic and charitable                                                      are using their educational advantage in
leadership positions throughout our state                                                        service to others. Today you join them.
— and nationally.                                                                                      Your capacity for service is already
      Although not an original thought, let                                                      established, and it is richly enhanced by
me begin with this premise: You make a                                                           the values you hold and the advantage you
living by what you have — but you make a                                                         have earned. What remains to be seen is
life by what you give. Your degree enables                                                       how you will develop and use those capa-
you to make that living. But I want to talk                                                      bilities.
to you about what else I hope you will                                                                 You, like all of us, are not self-made.
choose to do with it.                                                                            There really is no such thing as the “self-
      What I bring to you today was learned                                                      made” man or woman. Each of us is made
at the knee of experience. It comes from                                                         up of many others. Everyone who has ever
observing the actions of my family, my
own engagement in civic and charitable
                                                   ‘Your special status as                       done a kind deed for us or spoken one
                                                                                                 word of encouragement to us has entered
activities over a 50-year career and learn-            a college graduate                        into the make-up of our character and
ing from many with whom I’ve been priv-                                                          assisted in our success in some way.
ileged to associate throughout my adult             brings both a burden                               The real difference between people is
life.                                                                                            energy. A strong will, a settled purpose and
      It is natural to want to advance                   and a joy — the                         an invincible determination can accom-
mankind, even if it is positively influenc-                                                      plish anything. In these characteristics lies
ing just one other person. But how do you          obligation to use your                        the distinction between enjoying the soar-
make a difference in this enormous world?                                                        ing spirit of fulfillment and enduring the
      The population of Earth today is             education to lead and                         drudgery of mere existence.
about 6.7 billion people. Fewer than one in                                                            Sir Edward Gibbon, author of The
                                                        serve others.


                                                                                      ’
20 live in the U.S., and Nebraska’s share of                                                     Decline and Fall of the Roman Empire,
the world population is less than three                                                          wrote tellingly of the collapse of Athens,
one-hundredths of one percent. Each of us                                JOHN GOTTSCHALK         the birthplace of democracy. He judged
is but a tiny speck on the world census                                                          that, in the end, more than they wanted
map. However, your education allows you               About 30 percent of your world             freedom, the Athenians wanted security.
to dwarf that almost invisible presence.         neighbors have completed high school, but             Yet they lost everything: security,
Your education is a powerful multiplier          fewer than 4 percent have college degrees.      comfort and freedom. This was because
and a rare enabler.                              That simply means that about 6.4 billion        they wanted not to give to society but for
      How rare?                                  people have less education than you have.       society to give to them. The freedom they
      The Statistical Abstract of the U.S. and        Look at the sea of graduates on this       were seeking was freedom from responsi-
UNESCO’s most recent data indicate that          arena floor this morning. If all the degree     bility. It is no wonder, then, that they
worldwide, roughly one-third of all              candidates here represented the Earth’s         ceased to be free.
humans have no formal education. Two             population, only those in the front row               Today I ask you to review your own
billion of Earth’s inhabitants have not been     would hold college degrees. And only one        most important values as I briefly reflect
in a classroom.                                  would be a Nebraskan. Think of yourself         upon mine.
      Equally startling, 4 billion or 60 per-    as that one. Imagine the opportunity to               Family. Some of you have already
cent have a grade school education or less.      serve a world represented by all who are        found a life partner. Others soon will. I
That is equivalent to the combined popu-         seated around you.                              value my partner, Carmen, to share my life,
lations of China, India, the U.S., Indonesia,         Your special status as a “college gradu-   to develop my dreams, to share my victo-
Brazil, Pakistan, Bangladesh, Russia,            ate” will bring you deserved satisfaction, to   ries and to console my defeats. It is within
Nigeria, Japan and Mexico — the 11               be sure. But it brings something else, too,     your family that you will find the greatest
largest nations on Earth.                        something that will be with you for all         rewards for all that you do for others.
      Half our world lives on less than $2       your remaining days — something, the                  Tolerance. Your ability to serve will be
per day.                                         acceptance of which, will be both a burden      in direct proportion to your ability to lis-

10   SUMMER 2008                                                                                                     J ALMNI NEWS         33
 v

     Freshmen Rachel Albin, Jamie Klein show off
their winning stories from the NPA contest




ten and to understand ideas that do not
conform to yours.
     Compassion. The day will come, if it
hasn’t already, that you will, as have I,
stoop down to reach out a hand of com-
passion to a severely mentally disturbed
child or an old man locked in silence by
the dreaded Alzheimer’s disease. Do not
fear this day. It will reward your capacity
to love, and it will heighten your desire to
serve others.
     Charity. There is a natural law, a
divine law, which obliges you and me to
relieve the suffering, the distressed and the
destitute.
     Be particularly watchful for the
opportunity to shelter little children with




                                                                                                                                                Photo by Teresa Prince
the umbrella of your charity for as they
must bear the burdens of our mistakes so,
too, are they the repositories of our hopes.
     Faith. It is the glue that will hold you
when you must make the toughest calls in
your life. You must trust someone. That
faith will enable you to accomplish so
much more through the empowerment of
others.                                            J school freshmen place
     And, finally, focus sharply on the
value of participation.
     Don’t spend your life and your degree
                                                   first, second in NPA contest
as an observer. Leadership opportunities           By CHARLYNE BERENS                             write a story about the Nebraska super
abound for all who are willing to partici-                                                        advantage program, which the governor
pate in all aspects of life. Vote. Volunteer.



                                                   I
                                                          t was chaotic. It was nerve wracking.   had signed into law the day before. “We
Join. Read. Participate. Contribute.                      And it was the best journalistic fun    had never heard of it,” Albin said.
     And when you have reaffirmed your                    they’d ever had.xxxxxxxxxxxxxxxxx            The bill was designed to attract high-
values, take some time to dream. Develop                      When Rachel Albin and Jamie         er paying jobs to the state. The measure
a vision for your own life in a world with                Klein agreed to represent the J         modified the state’s existing business
more than 6 billion people less educated           school at the Nebraska Press Association’s     incentives by adding a new layer of incen-
than you are.                                      annual on-site reporting competition for       tives for businesses that would create jobs
     Start early to do those things that will      college journalists, they weren’t sure what    paying at least 150 percent of the state’s
satisfy you at the end of your days that you       they’d be getting into.                        average wage or 200 percent of the average
have put back more than you borrowed.                   By the time they finished, though,        wage in the county where the business is
To make the wisest and best use of your            they had raced around downtown Lincoln         located, whichever is higher.
degree, serve another generation.                  — on foot — interviewed a batch of                  Allen Beermann, executive director of
     You make a living by what you are             sources, written their stories on deadline     the NPA, gave the students their assign-
about to have — but you will make a life           — and taken first and second place in the      ment and some background material
by what you give.                                  competition. Not bad for a couple of           about the bill and sent them on their way
     With gratitude to this university for         freshmen.                                      at 2 p.m. with instructions to be back by 4
touching my life today, I extend my con-                The two arrived at the Cornhusker         p.m. after doing their reporting — all in
gratulations to each of you on reaching            Hotel, site of the NPA’s convention, about     person. No phones. No Internet.
this great milestone.                       s      1:30 p.m. on Friday, April 18, to get their         Albin and Klein decided to stick
                                                   assignment for the Tom Allan Memorial          together. They said students from the
John Gottschalk, president of the World-           Writing Competition, named after the           other four schools went off in pairs and
Herald Co. and recently retired publisher of       longtime reporter and columnist for the        small groups, too.
the Omaha World-Herald, was the speaker            Omaha World-Herald.                                 The two UNL journalists headed first
at UNL’s May 10 commencement. Above
are excerpts of his remarks.
                                                        The assignment was to report and          to the Department of Labor butxxxxx   >>
                                                                                                                     J ALUMNI NEWS        11
              COLLEGE
continued from page 11

were directed to the unemployment office.         “with their ingenuity, writing skill and the
Not much help.                                    intensity with which they worked.”
     “We stopped at law firms and insur-               And a week or so later, Beermann ran
ance agencies,” Klein said. Eventually, they      into Kathy Lange, the state’s deputy tax
made their way to the Nebraska Chamber            commissioner, who had talked with the
of Commerce and got an interview there.           students. “She said she wished they got
Then someone at the Chamber sent them             questions from the general citizenry that
to the Department of Economic                     were as sharp as the ones they got from the
Development at the State Office Building,         students,” Beermann said.
where they got some good background on                 Both Albin and Klein were still bub-
the program, the women said.                      bling over with enthusiasm a week after
     By that time, it was after 3 p.m. They       the event. “Even if we hadn’t won, it would
decided to run — literally — to the UNL           have been a good experience,” Albin said.
campus to look for young people who                    As it was, she got not only the first
would be graduating and looking for jobs          place award but also a summer internship
because part of the impetus for the bill was      with the Kearney Hub. She had met the
to entice young people to stay in Nebraska        Hub’s editor, Mike Konz, on Friday, and by
after graduation.                                 the time the Saturday awards event was
     At the College of Business                   over, she had a firm offer.
Administration they found a few students               But Albin is keeping it all in perspec-
willing to talk and then got really lucky:        tive. She works part-time at the
They found an economics professor.                Cornhusker as a banquet server. On
     When Albin and Klein got back to the         Saturday night, one of her tables happened
Cornhusker, it was 4 p.m. exactly. The            to be occupied by Konz and other Hub
other students were already working on            staffers.
their stories, and all the table space was             Back to the real world.              s
taken. So the two UNL students took their
laptops to a corner of the room and sat on
the floor.
     The women turned their stories in at
5 p.m. on the nose. “I thought it was the
                                                   Program may help UNL grads s
worst thing I’d ever written,” Klein said.         By JAMIE LEE KLEIN                                   The sixth tier of the Nebraska
And neither Klein nor Albin expected to            SECOND-PLACE AWARD                              Advantage won’t only benefit college
do well in the competition.                                                                        graduates, but Nebraskans across the
     They had been a bit nervous ahead of

                                                   J
                                                        eff Stenberg doesn’t want to leave         state.
time, Albin said, “but we decided it’s just             Nebraska.xxxxxxxxxxxxxxxxxxx                    The Super Advantage has a higher
one afternoon. If it’s awful, we’ll just forget               The    senior     University    of
about it.”                                                                                         possibility of creating more jobs because
                                                   Nebraska–Lincoln business administra-
     Klein added, “We tried not to get our                                                         of the higher incentives for larger invest-
                                                   tion major is set to graduate in August
hopes up. We’re just freshmen.”                                                                    ments, said Joseph Young, a legislative
                                                   and has been job-hunting for months.
     So neither woman was quite prepared                “I want to work in Lincoln or Omaha,
                                                                                                   coordinator for the Department of
for the phone calls they got on Saturday                                                           Economic Development.
                                                   (but) I’ll go wherever I get a job,” Stenberg
morning, checking to be sure they would                                                                 “There are more incentives (and they)
                                                   said.
attend the brunch at which the awards                                                              are higher incentives,” he said.
would be presented.                                     Much to Stenberg’s relief, Gov. Dave
                                                                                                        As of March 31, the Nebraska
     Second place was announced first —            Heineman has made it easier for
                                                                                                   Advantage alone has the potential of
to Jamie Lee Klein. “I had just sat down           Nebraska graduates to find good jobs
                                                                                                   bringing $4.83 billion investment to
again when they announced first place to           locally by authorizing the newest tier of
                                                                                                   Nebraska, said Patty Wood, director of
Rachel Albin,” Klein said. “I just flipped.”       the Nebraska Advantage on Thursday.
                                                                                                   marketing for the Department of
     Each woman received a clock as a tro-              “We want to attract businesses that
phy. Klein got $100 for her second-place                                                           Economic Development.
                                                   offer dynamic careers for our college
story. Albin got $500 for first place. Both                                                             The possible investment is a result of
                                                   graduates,” said Heineman in a statement
the trophies and the cash awards are pro-                                                          the 148 applications the Nebraska
                                                   released when the new tier, the Nebraska
vided by Tom Allan’s son, Tam, who spon-           Super Advantage, was announced.
                                                                                                   Department of Revenue has received since
sors the contest in memory of his father.                                                          the program was initiated Jan. 1, 2006.
                                                        “It sounds really good,” Stenberg
     Beermann said Dr. Joyce Winfield,                                                                  With the addition of tier six, the
                                                   said. “It’s very important to keep people in
retired journalism teacher from Midland                                                            investment could grow at incredible rates.
College, who judged the entries, was               the state, and I could always use more
                                                                                                        “With tier six, the numbers could
impressed with the UNL women’s stories,            money. I have college loans to pay off.”

12 SUMMER 2008                                                                                                        J ALMNI NEWS        33
                                                          From left: Nebraska tax commissioner Doug Ewald; Richard Baier,
                                                          director of the Nebraska Department of Economic Development;
                                                          Sen. Don Preister, Lincoln (mostly hidden); Sen. Abbie Cornett,
                                                          Bellevue; Sen. Greg Adams, York; Sen. Carroll Burling, Kenesaw,
                                                          Gov. Dave Heineman; Sen. Tim Gay, Papillion; and Sen. Ray
                                                          Janssen, Nickerson, at the signing of LB 895, Nebraska Super
                                                          Advantage, on April 17, 2008. The bill will help communities recruit
                                                          businesses offering higher-paying jobs to Nebraska.



                                                          By RACHEL ALBIN
                                                          FIRST-PLACE AWARD



                                                          Nebraska Super Advantage
                                                                                                                range stretches from about $50,000 to



                                                          F
                                                                      or young Nebraskans, a diplo-
                                                                      ma often doubles as a ticket out          nearly $92,000.
                                                                      of the Cornhusker State. After                 The bill is meant not only to help stop
                                                                      the mortarboards hit the floor,           the state’s “brain drain” of graduates, but
                                                                      many graduates stream not just            also to attract outside businesses into the
                                                          off the stage but out of Nebraska, bound              state.
                                                          for their first “real” jobs.                               “Tax credits will lower the cost of pro-
                                                               “There’s nothing that appeals to                 duction, making people more willing to
              Photo courtesy Nebraska Governor’s Office   youth in this town,” said Ryan Gartner, a             start businesses in the state … and more
                                                          senior Spanish major at the University of             willing to hire,” said Carlos Asarta, profes-
                                                          Nebraska–Lincoln. “Which is why I’m                   sor of economics at UNL.

stay in Nebraska                                          going to leave.”
                                                               Governor Heineman signed a bill
                                                          April 17 that could reverse that mind-set
                                                                                                                     Nebraska Super Advantage is an addi-
                                                                                                                tion to the Nebraska Advantage, a five-
                                                                                                                tiered program of business incentives that
   jump up to the billions pretty quickly,”               and entice graduates to stay in state. The            began in 2006.
                                                          Nebraska Super Advantage, effective                        The program has already set in
   Wood said.
                                                          immediately, gives businesses tax incen-              motion $4.83 billion of investment and
        Stenberg used to dread going out
                                                          tives to invest in self-improvements and              created more than 13,000 jobs, said Joseph
   into the real world, but with the                                                                            Young, legislative coordinator for the
                                                          create new jobs.
   Nebraska Advantage on his side, he can                                                                       Nebraska Department of Economic
                                                               The bill is aimed at larger businesses
   focus more on his love of numbers than                 in any area other than retail that are able           Development. The Nebraska Super
   his fear of having to leave the state.                 to meet requirements of investing $10                 Advantage could raise investments quick-
        Stenberg developed a love of count-               million and creating 75 jobs or investing             ly, he said.
   ing as a child in Lexington, Nebraska,                 $100 million and creating 50 new jobs.                     “These are really high-value jobs,”
   when he played with his grandfather’s                       The state would take away tax breaks             said Bruce Bohrer, executive vice president
   spare change.                                          from businesses that fail to meet a given             and general counsel for the Lincoln
        “My grandpa would take all the                    deadline for investment and hiring goals.             Chamber of Commerce.
   change out of his pocket, and if I could                    Newly created jobs would come with                    Nebraska Super Advantage would
                                                          well above-average salaries. Participating            increase opportunities in finance, com-
   count it, I could keep it,” he said.
                                                          employers are required to pay either 150              munications or research jobs, he said,
        “He stopped after a while because I
                                                          percent of the state average annual income            potentially at UNL’s Nebraska Innovation
   would win every time,” Stenberg said                                                                         Park — back on the campus where many
                                                          or 200 percent of that county’s annual
   with a laugh.                                          income, whichever is higher. The salary               graduates the bill seeks to retain began. s
        Now Stenberg is ready to start
   counting more than the change in his
   grandfather’s pocket.                                                                              TIER SIX
        He wants to find a job as a loan offi-
   cer in a Nebraska bank.                                Tier Six is an investment of $10 million to create 75 jobs or $100 million to create
        “I’ve had a lot of fun in college,”               50 jobs.
                                                                    The jobs will pay at least 150 percent of the state average wage or 200
   Stenberg said. “But I’m ready to move
                                                          percent of the local counties’ average.
   on.”                                    s
                                                                    The investment needs to be met in five years.

                                                                                                                                    J ALUMNI NEWS 13
             COLLEGE


In the eye of the storm                                                                             Then he added seriously, “We’re inter-
                                                                                              ested in having someone like Michelle who
                                                                                              knows what needs to get done and goes
                                                                                              about and does it.” He declared her a “self-
Michelle Hassler thrives in her job as assistant to the dean                                  starter” and mentioned she always knows
                                                                                              what things need to be done. “She’s think-
                                                                                              ing about them before I’ve thought about
                                                                                              them.”
By SARA MCCUE                                   that students pursuing a career in journal-         These skills are important for a posi-
                                                ism need to be well educated and curious      tion that includes things like writing
                                                both inside and outside of the classroom.     grants, helping to develop the college’s




M
                     ichelle Hassler’s office   “They have to be really perceptive,” she      strategic plan and writing reports for the
                     phone seems to ring        added.                                        college. But the hectic nature of the posi-
                     constantly. Whether the         Now Hassler finds herself at the J       tion isn’t a drawback, Hassler admitted,
                     J school’s assistant to    school as Dean Will Norton’s assistant.       “It’s sort of what attracted me to the job.
                     the dean is                                                                         It’s a very exciting college to be
receiving countless phone calls                                                                          working for.”
from her coworkers or doing                                                                                    She said UNL’s J school,
paperwork, she has a full schedule.                                                                      along with other colleges and
Good thing she loves her job.                                                                            universities that have prestigious
      Hassler, a 1980 news-editorial                                                                     journalism programs, was recent-
graduate from UNL, is originally                                                                         ly invited to join the Carnegie-
from McCook. She says she was                                                                            Knight Initiative on the Future of
drawn to UNL because of the rep-                                                                         Journalism Education. Hassler
utation of the journalism college.                                                                       described the program as “an ini-
She always had a passion for writ-                                                                       tiative to really support journal-
ing and was looking for a school                                                                         ism education and sort of reform
that would help her cultivate her                                                                        curriculum so that it’s the best
skills.                                                                                                  that it can be.”
      “In 5th or 6th grade, I made a                                                                           Along with this, the college is
handwritten newspaper for the                                                                            also working on proposals to
neighborhood,” she said.                                                                                 USAID for help establishing jour-
      Hassler’s love for journalism                                                                      nalism programs in Ethiopia and
and writing runs in the family. Her                                                                      Kosovo. CoJMC has ties to jour-
great-grandfather was a columnist                                                                        nalism colleges in both of these
for the Los Angeles Times, which                                                                         countries. “We’re trying to get
allowed him to travel the world                                                                          some grant money to continue
and to cover big stories like the San                                                                    our efforts there. In Ethiopia
Francisco earthquake in 1906. Her                                                                        what we’re looking to fund is a
grandfather, who was a chemist,                                                                          media training and production
wrote and published eight books.                                                                         center,” Hassler said.
Her mother and grandmother                                                                                     Hassler said she has had
were both English teachers.                                                                              great experiences both at UNL
Writing was in her blood from the                                                                        and at the various newspapers
very beginning.                                                                                          where       she     has     worked.
      Hassler’s first internship was                                                                     “Journalism was really good to
                                                                                                     Photo by Teresa Prince




at a newspaper in Golden, Colo.                                                                          me as a career,” she said. “I
Later she worked at both the                                                                             remember often saying to myself,
Tempe Daily in Tempe, Ariz., and                                                                         ‘I can’t believe I’m getting paid to
the Lincoln Journal. Since she was                                                                       do this.’”
hired at UNL, she has taught                                                                                   She acknowledged that,
Business Communications 120,                                                                             while some of the stories she cov-
Beginning         Reporting       and                   MICHELLE HASSLER                                 ered were frustrating, the vast
Journalism 102. Teaching gave her                                                                        majority of the stories made it all
the opportunity to help students                                                              worthwhile. She mentioned a story she
develop a “passion for good writing.”           When asked what kind of person is needed      wrote early in her career when she was
      “I want students to develop this atti-    to fill this role, Norton joked, “Someone     working in Arizona. A family in a Mexican-
tude that they really shouldn’t be happy        who can endure terrible puns and enor-        American community lost their home in a
with their first draft,” she said. She added    mous abuse.”                                  fire, and Hassler covered the tragedy.
14   SUMMER 2008                                                                                     J ALNI NEWS              33
     “People started calling the news-                         By NATE POHLEN                                Nebraska–Kearney and the University of
paper wanting to know how they                                                                               Nebraska Medical Center. Hinrichs was
could help this family,” Hassler                                                                             nominated by the sequence heads of the
recalled. That was when she first real-



                                                               F
                                                                         ive years ago in Andersen Hall, a College of Journalism and by Will Norton
ized the impact of her work.                                             classroom was considered a multi- Jr., the dean of the College of Journalism.
“Journalists can make a difference,”                                     media classroom if it had a              “When we hired him, he improved the
Hassler said.                                                            wheeled-in cart with an overhead technology situation,” Norton said. “He
     While she’s no longer a practicing                                  projector.                          thinks ahead about what we need to do and
journalist, Hassler is still closely                                Thanks in large part to Luther Hinrichs, what our needs are.”
involved with the journalism field. She                        multimedia carts are history, and Andersen         A Minnesota native, Hinrichs moved to
said she likes the fact that she “can still                    Hall is now one of the most technologically- Lincoln when he was in 5th grade. He grad-
touch base with people in the profes-                          equipped buildings on the University of uated from the Doane College Lincoln
sion and impact students.”                                     Nebraska–Lincoln campus.                      Campus in 1993 and then worked at four
     In fact, Hassler thinks the J                                  “Now,” Hinrichs said, “we have 11 class- different consulting companies in Lincoln
school’s faculty is very in touch with                         rooms that are fully equipped with projec- before joining UNL in 1998. When he
the needs of their students.                                   tors, DVD players, VCRs, computers and arrived at the J school five years ago,
     “All of the faculty have incredible                       reinforced sound in the ceiling.”             Andersen Hall had 125 computers in the
background and experience. They’re                                  That sure beats having to race against entire building. Now, there are 345.
committed to helping students.”                                other professors to check out one of three         Norton is grateful for the expertise
Hassler said she is constantly                                 coveted multimedia centers on wheels.         Hinrichs has provided in many areas.
impressed by the interaction between                                Hinrichs, the J school’s computing and        “Every semester, computers were break-
faculty and students and awed by the                           technology manager, was nominated for a ing down in the labs,” Norton said. “Some
talented students who are enrolled in                          Kudos Award for his work in updating (technology) guys just play games and try
the college.                                                   Andersen Hall over the last five years. Kudos stuff out for the fun of it, but Luther wants to
     Charlyne Berens, head of the                              Awards are presented monthly by the Board have the best-run technology on campus.”
news-editorial sequence at the J                               of Regents to employees who excel in their         In addition to planning for, acquiring
school, said Hassler is an invaluable                          fields at UNL, the University of and setting up the new computers, Hinrichs
addition to the college. Berens held the                       Nebraska–Omaha,           University       of has improved video editing equipment at
position of assistant to                                                                                                      Andersen, introduced the



                                                          The IT guru
the      dean       from                                                                                                      new checkout room on the
December 1990 until                                                                                                           lower level and installed the
1995, and she remem-                                                                                                          Avid editing program for
bers how much work                                                                                                            broadcasting professors.
the job entailed. She                                                                                                              Hinrichs said he finds
says Hassler is a great                                                                                                       enjoyment from his job in
person to fill the posi-                                                                                                      helping faculty and students
tion. No matter how                                        Luther Hinrichs keeps the college on                               with everyday problems, like
frantic the job gets,                                        the edge of the technology curve                                 formatting a document,
“she’s just cheerful.                                                                                                         copying a CD or recovering
She doesn’t com-                                                                                                              lost information.
plain,” Berens said.                                                                                                               “If I didn’t like helping
     Dean       Norton                                                                                  LUTHER                people, this job would be no
praised Hassler for her                                                                                                       good,” said Hinrichs.
great communication                                                                                     HINRICHS                   When not running
skills. “She doesn’t                                                                                                          around Andersen solving
designate to the staff                                                                                                        problems,        Hinrichs     is
how they’re supposed                                                                                                          researching new technologies
to behave. [She] urges                                                                                                        for the next semester.
them to do [tasks] in                                                                                                         Currently, he is working on a
the way they think is                                                                                                         Mac server in his office,
the best,” he said.                                                                                                           learning about blogging and
                          Photo courtesy Angie Hinrichs




     Hassler’s charac-                                                                                                        video streaming. He antici-
ter and her ability to                                                                                                        pates      improved      audio
work well with all the                                                                                                        streaming for KRNU in the
faculty and staff in                                                                                                          near future.
CoJMC make her, in                                                                                                                 “I try to find a new tech-
Berens’ words, “a real                                                                                                        nology to make the class-
asset to the college.”                                                                                                        room experience better
           s                                                                                                                  and make something         >>
12   SUMMER 2005                                                                                                                     J ALUMNI NEWS        15
             COLLEGE
continued from page 15
easier for the professors to do,” Hinrichs said.
      On top of all the changes, Norton said
Hinrichs operates with a budget smaller than
                                                     S I M P LY                                    said. “It’s the simple tools — writing
                                                                                                   and networking — that helped me get
                                                                                                   to where I am today. When you can
                                                                                                   communicate efficiently, it becomes
that of almost every other school among the
competitors for the Hearst Journalism Awards,
the annual awards for the top journalism stu-
                                                     success                                       easier to advance your career.”
                                                                                                        Holman, a 1973 broadcast jour-
                                                                                                   nalism graduate is the winner of this
dents in the country.                                                                              year’s Kappa Tau Alpha Outstanding
      Vicky Wheeler, Andersen Hall’s business
manager, said Hinrichs’ budget each year is
                                                     Margaret Holman has                           Service Award.
                                                                                                        Will Norton Jr., dean of the col-
about $72,000. Norton said many schools              parlayed the basics                           lege, said, “The Kappa Tau Alpha
competing for Hearst Awards operate on a                                                           award is designed for someone like
$350,000 budget.                                     into a career as a New                        Margaret,” a journalism alumnus who
      “He’s done all this with virtually no budg-                                                  has had an outstanding career.
et,” Norton said.                                    York fundraiser                                    “She has developed a reputation
      Among Hinrichs’ biggest projects in his                                                      as a top professional in the New York
short time at UNL is the introduction of dis-        By WILLIAM SCHAMMERT
                                                                                                   area,” Norton said. “She works with
tance learning capabilities into five classrooms.                                                  organizations to help them develop
Hinrichs said professors in Andersen Hall are        Write a clear, concise sentence. Make
                                                                                                   their revenue stream.”
now capable of teaching, recording and send-         contacts at every opportunity.
                                                                                                        But Holman and her husband,
ing a class live to anywhere in the world. There          Putting those pieces of advice to
                                                                                                   also a J school graduate, have not for-
are still some kinks to work out though,             good use helped propel Margaret
                                                                                                   gotten the school that gave them their
Hinrichs said.                                       Mezoff Holman from the University of
                                                                                                   start. They have established the
      “The interaction at a distance still has a     Nebraska–Lincoln to ownership of her
                                                                                                   Richard and Margaret Holman
delay,” said Hinrichs. “It’s minor, but that delay   own consulting firm in the largest city
                                                                                                   Scholarship fund, which will provide
is something we’re not used to in conversation.      in the United States.
                                                                                                   tuition assistance to CoJMC news-edi-
It’s still not as seamless as we’d like it to be.”        The education she received at the
                                                                                                   torial or broadcasting students begin-
      When Hinrichs is not thinking of ways to       J school set her up to succeed, Holman
keep the college’s technology up to date, he
may be continuing the remodeling work on
the 1930s farmhouse he and his wife, Angie,
own on two acres north of Lincoln. The fami-
ly, which includes Tori, 12, Miles, 10 and
                                                     A place to think and dream
Allison, 8, also camps regularly and sails a 16-     Holman Plaza provides a setting for faculty, students
foot Hobbie cat on Branched Oak Lake.
Hinrichs’ talent for fixing and building has         to interact with each other and their own thoughts
also led to a project he’s been working on since
                                                     Margaret and I are proud of this J            tutional memory, who is one of this J
he was 18: restoring a classic 1966 Chevrolet
                                                     school. This is not just a grand building     school’s greatest assets. Charlyne
Nova.
                                                     — now with a welcoming plaza; it’s all        Berens, who is advancing the news-edi-
      While he continues to look for new ways
                                                     about the people who have developed           torial sequence in the midst of a sea
to enhance the college and — at the same time
                                                     its leadership and quality, those who         change in the profession. Linda Shipley,
— not let the technology in any one area of the
                                                     make it all about the students.               who as associate dean keeps the cos-
building get outdated, Hinrichs says his top
                                                                                                   mic aspects together. And the faculty is
priority is giving students the best opportuni-            First is the administration, led by
                                                                                                   being refreshed, for instance by Kathy
ty to learn and keeping the faculty happy. He        Dean Will Norton. I studied under his
                                                                                                   Christensen with her national and glob-
admits new technology can be frustrating for         two predecessors and have since seen
                                                                                                   al experience in newspapers and broad-
everyone, especially with constant new soft-         the results of his leadership, his nation-
                                                                                                   casting.
ware updates.                                        al and global vision. What he has built
      “You can be very bad at technology and be      for the students is not just classroom              The third leg of this is support for
the best teacher in the world,” Hinrichs said.       practice but real experience in report-       the J school through the University of
“It’s more important that you understand the         ing and writing for established and           Nebraska Foundation. Here, too, are
process of how the technology works than it is       impressive J school publications on           Terry Fairfield, who over the past
that you understand the version that you’re          contemporary topics with thematic             decades as the foundation’s leader has
working with.”                                       effects. This is professional prepara-        turned it into a powerhouse, and Steve
      And understanding the process is what          tion.                                         Hill, its J school development director, a
Hinrichs is there to help with.                            Second is the faculty. Dean Norton      journalism graduate who understands
      “He eases everyone’s frustrations,” Norton     has assembled or nurtured professors          both journalism and money, and Tracy
said. “He has really made a big difference for       with range and depth. Here, for exam-         Edgerton, who as planned gifts chief
us.”                                                 ple, look at Larry Walklin, with his insti-   addresses the long-term view for the
                        s                                                                          college. These development profession-
16   SUMMER 2008                                                                                                   ALUNI NEWS         33
ning next fall.                                     For Margaret Holman, the road from                                    In 1991, she founded Holman
     If the scholarship is meant to benefit    her home in Pittsburgh, Pa., through                                  Consulting Inc, which helps national and
the mind, the Holmans also are nourishing      Lincoln to New York City, took a circuitous                           international non-profit organizations by
the souls of CoJMC students. They are the      route through California. After graduating                            educating staff and lightening high-stress
benefactors behind the Richard L. and          from UNL, she worked at Nebraska                                      workloads. Her own workload, however,
Margaret M. Holman Plaza, a seating area       Educational Television Network and in                                 would hardly qualify as light.
enhanced by new landscaping and tables         public relations for the Lincoln Public                                    She has published two books — “The
just west of Andersen Hall along               Schools. It was when she moved to                                     Complete Guide to Careers in
Centennial Mall.                               California with her husband in 1976 that                              Fundraising”       and     “Major     Gifts
     “Margaret and Dick have a shared          she began developing her fundraising                                  Fundraising” — and twice served as chair-
vision for the college that includes gener-    expertise with her work for a local hospi-                            woman of Fund Raising Day in New York,
ous support that is making a difference in     tal.                                                                  the largest one-day fundraising conference
scholarship funds and also in the appear-           “I never really planned on a career in                           in the United States. She is also a special
ance of Andersen Hall on Centennial            fundraising. I just fell into it,” Holman                             adviser to the European Association for
Mall,” Norton said.                            said.                                                                 Planned Giving, headquartered in
                                                          By 1981, the Holmans were                                  London, England, and she is an adjunct
                                                     headed for New York City and                                    instructor at NYU.
                                                     Richard’s new job with Time, Inc.                                    While Holman says she misses the
                                                     Margaret became a fundraiser for                                genuinely nice people of Nebraska, she
                                                     institutions including New York                                 also loves big city life.
                                                     University, the American Academy of                                  “New York is an exciting city — fast-
                                                     Dramatic Arts and CARE, the inter-                              paced and demanding,” she said.
                                                     national poverty relief agency. At the                          “Everyone has to be on their toes constant-
                                                     American Society for the Prevention                             ly — whether it’s a simple commute to
                                                     of Cruelty to Animals, she raised                               work, squeezing on a subway car with 300
                                                     more than $29 million while dou-                                people, or deciding which of the 16,000
                                                     bling membership to 400,000.                                    restaurants to go out to at night.”      s
                                               Photo courtesy the Holmans




                                                                            and broadcasting; one sequence is dif-   that journalism’s richness is the promise of
                                                                            ficult enough, but two! In her resume,   an informed audience. And all that would
                                                                            she wrote her aspiration, which is       be true. But all of this matters only to the
                                                                            exactly right — she wants to tell sto-   extent that stories engage us and capture
                                                                            ries. And she already has three job      us.
                                                                            offers. She exemplifies the hard work         Whether I was at newspapers here in
                                                                            and promise that we hope will lead       Lincoln or in California or at the Wall Street
 DICK AND MARGARET HOLMAN                                                   her to a satisfying journalism career.   Journal, readers phoned me — before e-mail
                                                                            We wish her success.                     — they called their paper, they wanted more
als and their colleagues recognize in the J         The industry facing Cynthia McCall is                            information, and they asked me for it. Why
school something of great value they help      going through dazzling changes — discon-                              do readers clip news articles, forward them
to support, shaping the future of communi-     certing but exciting, too. How rare is it that                        in e-mails, say “Listen to this”? It’s the “gee
cations professionals.                         one can accept a new position and not be                              whiz factor.” Gee whiz, I didn’t know that.
     Margaret and I are grateful that the      told: “Here’s the way we do it. We’ve                                 Gee whiz, here’s what can make my life bet-
training and education we received as UNL      always done it this way. Now do it that                               ter, or worse, or richer, or entertaining, or
journalism majors still help us in our         way.” Despite the industry upheaval, the J                            let me know whom to envy or emulate.”
careers. We all know that some of our best     school is seeing opportunity in these                                      So Holman Plaza gives us all a chance
ideas come to us when we are distracted.       changes in how Americans want and get                                 to come outside, clear our heads and let
And the new Holman Plaza is a perfect incu-    and use their news and information. This                              new ideas percolate. May you find serendip-
bator for that.                                demands a profession with vitality. Still,                            ity here.                                s
                                               some things remain constant. More than
     The students’ caliber brings honor to
                                               ever, we need journalists who have an unas-
this college, which brings honor to the uni-                                                                         The Holman Plaza on the west side of
                                               sailable command of the language and the
versity. An example of this, here today, is                                                                          Andersen Hall was dedicated during the
                                               ability to tell a story in a compelling way.
Cynthia McCall, the first recipient of the                                                                           college’s J Days celebration in April. The
                                               Only to this will readers and listeners
Richard and Margaret Holman Scholarship,                                                                             plaza was renovated and refurnished
                                               respond.
which we have established for either a                                                                               through a fund established by Richard and
news-ed or broadcasting major. We are               I could tell you that the news media are                         Margaret Holman, alumni of the J school.
gratified by Dean Norton’s selection of Ms.    the lifeblood of democracy or that on jour-                           Richard Holman’s remarks at the dedica-
McCall, for she is majoring in both news-ed    nalism rests the strength of a free society or                        tion are reprinted here.
12   SUMMER 2005                                                                                                                         J ALUMNI NEWS          17
               COLLEGE
The NEH grant announcement was made at the
Van Brunt Visitor Center on Sept. 14, 2007. From
left: Karin Dalziel, Center for Digital Research in
the Humanities (CDRH), Laura Weakly, CDRH;
Margaret Mering, University Libraries; Mary
Woltemath, Nebraska State Historical Society;
Brian Pytlik Zillig, CDRH; Katherine Walter,
CDRH; John Wunder, CoJMC; Charlyne Berens,
CoJMC and Brenden Rensink, graduate research
assistant in the history department.




Making
history
accessible
Project will digitize
19th century Nebraska
newspapers and put
them online
By TYLER BASSINGER

Soon, an exciting period of Nebraska his-             Libraries and the co-director of the Center    funded grant narrative of the Nebraska
tory will be accessible with the click of a           for Digital Research in the Humanities, a      Newspaper Project (1992-2000). She pre-
mouse.                                                joint initiative of the UNL Libraries and      pared additional text to address the techni-
     The J school, UNL Libraries and the              the College of Arts and Sciences. “This will   cal aspects of newspaper digitization,
Nebraska State Historical Society are                 make the history of the state accessible to    while Faling and Wunder focused on the
working together on the Nebraska Digital              not only people in the state, but also         historical side of the project, preparing a
Newspaper Project, which will digitize                throughout the world via the Internet. To      new historical timeline.
100,000 pages of Nebraska newspapers                  be part of this national effort is very             As part of the funded project, Wunder
dating from 1880-1910. After being con-               important.”                                    and graduate student Brenden Rensink are
verted from microfilm, the newspaper files                 Walter started the project when she       writing brief histories for each newspaper,
will be sent to a server at the U.S. Library          spoke with members of the Library of           including details such as how the newspa-
of Congress. Then, anyone with Internet               Congress and NEH leaders about grant           pers’ layouts changed over time, how much
access will be able to search the archives of         funding for Nebraska’s participation in        national news was included in the papers,
several historically important Nebraska               “Chronicling America: Historic American        what role political affiliation played and
newspapers        at     the    Web      site         Newspapers,” an online national database       who owned the papers. Wunder said his-
http://www.loc.gov/chroniclingamerica.                at the Library of Congress.                    torical expertise was one reason Nebraska
     Nebraska is among the first nine states               Walter discussed a partnership with       won the grant, but the collaborative effort
to earn grant funding for the nationwide              the J school and UNL Libraries, and by         among all three groups and the stature of
project, which involves a partnership                 early 2006 she was working on writing a        the Center for Digital Research in the
between the Library of Congress and the               grant application with Andrea Faling and       Humanities were what made the project
National Endowment for the Humanities.                John Wunder. Faling is the State Historical    successful.
Through a highly competitive grant                    Society’s associate director of library             “When the possibility came for digi-
process, the NEH granted Nebraska                     archives. Wunder has a joint appointment       tizing of Nebraska newspapers, which
$271,016 for the digitization project in              at UNL in the journalism and history           would make them available to anyone
May 2007.                                             departments and is a former director of        nationwide, there was a melding of three
      “It was quite an honor to be selected,”         the Center for Great Plains Studies.           constituencies that were concerned about
said Katherine Walter, chair of digital ini-               Walter coordinated the grant writing      it,” Wunder said. “The library, the State
tiatives and special collections at UNL               based on the proposal of the earlier NEH-      Historical Society and the J school were all
18   SUMMER 2008                                                                                                        ALUNI NEWS        33
                                                                                                       do want to do papers that represent a vari-
                                                                                                       ety of ethnic backgrounds because in our
                                                                                                       state, so many immigrants came and set-
                                                                                                       tled here,” she said. “It seems a shame not
                                                                                                       to include them. We told (the Library of
                                                                                                       Congress) in our grant application that it
                                                                                                       is our intent to do some foreign-language
                                                                                                       newspapers. They will be very interested
                                                                                                       in how we do that, because it will inform
                                                                                                       them on how to expand the national proj-
                                                                                                       ect.”
                                                                                                             A challenge in dealing with foreign-
                                                                                                       language papers is the diacritics or special
                                                                                                       characters. In order to be presented in a
                                                                                                       Web browser, the characters must be
                                                                                                       encoded using Unicode, a standard for
                                                                                                       online display of foreign language charac-
                                                                                                       ters.
                                                                                                             Once that issue is resolved, Walter
                                                                                                       said, there is a possibility that Nebraska
                                                                                                       may be able to host its own Web site with
                                                                                                       the files of the foreign-language newspa-
                                                                                                       pers combined with the English language
                                                                                                       papers and with special searching func-
                                                                                                       tions to add value to the work done on
                                                                                                       behalf of the Library of Congress. For
                                                                                                       example, the NEH funds do not allow arti-
                                                                                                       cle-level searching. Nebraska is interested
                                                                                                       in enhancing the files to make this search-
                                                                                                       ing possible and may seek private funds
                                                            Photo courtesy University Communications   for this purpose, Walter said.
                                                                                                             The current process is going smooth-
interested. We put all three together, and it   like a lot, but this project is just the begin-        ly. The history of each paper has been
turned out to be a winning combination.”        ning. The money started coming in on July              written.        Utah-based          company
     Work on the project began immedi-          1, 2007, and the two-year grant expires on             iArchives.com is doing the digitization
ately after the grant was won, and an eight-    June 30, 2009. More funding would be                   and the creation of metadata. The micro-
person advisory board was created. The          available after that, and Faling is excited            film will be converted into an original
group included Wunder and J school pro-         about the possibilities.                               TIFF digitized file, and derivatives will be
fessor Charlyne Berens. The board had to             “It’s a small amount of our newspa-               created in PDF and in JPEG2000. The
select the newspapers to be digitized and       pers, but it is a start,” Faling said. “It’s           derivatives will be added to the
ensure that all technical specifications        important to get our information out to                “Chronicling America” database on the
required by the Library of Congress were        people, and hopefully in the future we’ll be           Library of Congress server. Viewers will be
met.                                            able to partner in some other projects. We             able to zoom in on text and enter key-
     The newspapers chosen covered a            have some ideas in mind for some special               words to find specific pages.
wide geographic spread, had historical sig-     newspapers that we’d like to get additional                  The project’s partners hope to set the
nificance, represented a variety of political   grant funding for. It’s kind of a test case for        standard for future digitization projects.
views and contained a mix of daily and          us to begin the process.”                              Winning the grant is just the beginning
weekly publications. They include issues             Wunder said a number of German-                   for Nebraska newspaper digitization.
from 1880-1910 of “The Omaha Bee,”              Sioux- and Czech-language newspapers                   Teamwork is the driving force behind the
“The McCook Tribune,” “The Falls City           need to be digitized so Nebraskans have a              successful process.
Tribune,” “The Norfolk Weekly News,”            better understanding of their state’s histo-                 “Our grant covers all the angles,”
“The Nebraska City Conservative,” “The          ry. Faling said she would like to see the dig-         Wunder said. “Here you have Love
Columbus Journal,” “The Custer County           itization of even older papers dating back             Library, the State Historical Society and
Republican” and a trio of connected             to the 1870s, which would cover an excit-              Andersen Hall in a triangle within five
papers based from “The Valentine                ing period of settlement in the state.                 minutes of walking. It’s fabulous to have
Democrat.” The advisory board made sure              Walter was also adamant about                     the cooperation of all three institutions.
there was diversity among the newspapers        expanding the digitization process beyond              This is a big chore in other states. We have,
and that the microfilm was in good condi-       the current time (1880-1910) and lan-                  among the three of us, a real kind of cov-
tion.                                           guage (English-only) constraints.                      erage that other states can’t begin to
     Faling said 100,000 pages may seem              “We would love to do more, and we                 match. Plus, we like working together.” s
12   SUMMER 2005                                                                                                           J ALUMNI NEWS 19
             COLLEGE


The Omaha                                                                                          publication to become a true newspaper,
                                                                                                   even choosing the name as a witty joke: The
                                                                                                   Bee – providing honey but with a sting.2
                                                                                                         Although certainly surprised by the

Daily Bee                                                                                          paper’s success, Rosewater embraced his
                                                                                                   new role on the Omaha newspaper scene
                                                                                                   and buttressed his already active political
                                                                                                   endeavors by entering the caustic forum of
This profile of The Omaha Daily Bee, written                                                       lobbying against rival publications and edi-
by history and journalism professor John R.                                                        tors. In particular, St. A.D. Balcombe’s




                                                    Image courtesy CDRH
Wunder and history Ph.D. student Brenden                                                           Omaha Weekly Republican and Gilbert
Rensink, is part of the Nebraska Digital                                                           Hitchcock and William Jennings Bryan’s
Newspaper Project. Subsequent issues of the                                                        Democratic Omaha Weekly World-Herald
J News will feature histories of other papers                                                      felt the ‘sting’ of Rosewater’s upstart Bee.3
that are part of the project.                                                                      Personal attacks, such as those against
                                                                                                   Bryan, were usually left to the printed page,
                                                                                                   but in 1873 they led to actual physical
Edward Rosewater, a colorful if not contro-     length, raised subscription fees and               blows.4 After the two had argued via their
versial character in late 19th century          claimed to have the largest circulation of         newspapers, Rosewater attacked Herald
Omaha, founded, published and edited a          any paper in Nebraska or Kansas, some              editor St. A.D. Balcombe with a cowhide
regional newspaper, The Omaha Daily Bee.        2,520 daily copies by 1875. By 1882 this           whip until Balcombe wrestled him to the
Rosewater was an outspoken ally of the          had risen to 6,100 daily copies and 16,000         ground.5
Nebraska Republican Party, and The Bee          weekly. It featured eight columns, and a                The causes that Rosewater’s Bee would
became his pulpit.                              simple text masthead graced the paper’s            advocate or criticize during its run illustrate
      From its beginning as a daily morning     design.1                                           both the breadth of interest and fervor of
newspaper on May 8, 1871, The Bee under-             Following Edward Rosewater’s death in         the editor. Rosewater’s political leanings
went numerous title changes and expan-          1906, the Rosewater family kept the paper          were seldom disguised, and as circulation
sions with various evening, weekly and          in business until selling to a local grain         and regional importance grew, Rosewater
other special editions until it was subsumed    dealer in 1920. The Bee was subsequently           used The Bee explicitly to further
by a rival paper in 1937. These affiliated      bought by William Randolph Hearst in               Republican Party agendas.
titles and editions included The Omaha          1928, who would sell it in 1938 to one of               For example, during the 1906
Morning Bee, The Omaha Sunday Bee, The          Rosewater’s fiercest original competitors,         Nebraska Legislature election season,
Omaha Illustrated Bee and its final title,      the Omaha World-Herald. The various edi-           Rosewater offered a large two-column list
The Omaha Bee-News.                             tions of The Bee are housed at the                 of 82 individuals for whom he said readers
      Rosewater’s daily covered national        Nebraska State Historical Society in               should vote.6 Surrounded by the populist,
news but primarily focused upon local and       Lincoln.                                           and later progressive, fervor in the Great
state politics and economics. The daily orig-        The Bee was originally published as a         Plains, The Bee evolved into fiercely anti-
inally cost $7 per year and ranged from two     temporary venture solely aimed at pushing          trust and pro-labor positions.7
pages in its earliest issues to 20 or more      through a piece of local educational reform             Rosewater came out in support of pop-
pages in its final 1930s editions. Within the   legislation of which Rosewater was a key           ulism, helping elect Nebraska’s first pop-
first two years of publication, The Bee was     proponent. Indeed, Rosewater himself com-          ulist governor, Silas A. Holcomb, and
so successful that it increased its page        mented that he never intended the small            reporting positively on populist meetings




 1 A.T. Andreas, History of the      5 Omaha’s First Century:             American War, 1895-1898” The         Rutherford B. Hayes to
 State of Nebraska (Chicago: The     Installment VII (Omaha: Omaha        Mississippi Valley Historical        Woodrow Wilson (New York: De
 Western Historical Company,         World Herald, 1954). Available       Review 26 (Mar., 1940): 532;         Capo Press, 1997), 72.
                                                                          Omaha Daily Bee, March 30,           13 Mark Robert Schneider, We
 1882), 722-23. Available online     online at http://www.historicom-
 at http://www.kancoll.org/          aha.com/ofcintro.htm.                1874; Omaha Evening Bee, April       Return Fighting: The Civil Rights
 books/andreas_ne/.                  6 Omaha Evening Bee, June 22,        7, 1917; April 25, 1917.             Movement in the Jazz Age
 2 Omaha Evening Bee, August                                              10 Omaha Daily Bee, March 30,        (Lebanon, NH: University Press
                                     1906, 1.
 31, 1906, 1.                        7 John Faris, ed., Who’s Who in      1874; Omaha Morning Bee, 26          of New England, 2002), 33.
 3 David L. Bristow, “Dueling                                             July 1925.                           14 Larsen and Cottrell, 164;
                                     Nebraska (Lincoln: State Journal
                                                                          11 Floyd W. Tomkins, “The Pros       Orville Menard, “Tom Dennison,
 Editors.” The Reader, June 3,       Publishing Co., 1940), xvi.
 1999.                               8 Faris, xvix.                       and Cons of Prohibition,” Annals     The Omaha Bee, and the 1919
 4 Paxton Hibben and Charles A.      9 Omaha Daily Bee, March 1,          of the American Academy of           Omaha Race Riot,” Nebraska
 Beard, The Peerless Leader:         1898, 4; March 13, 1898, 12;         Political and Social Science, 109    History 68 (Winter 1987): 152-
 William Jennings Bryan              April 17, 1898, 12; George W.        (September, 1923):17.                165.
                                                                          12 Rayford Whittingham Logan,
 (Whitefish, MT: Kessinger           Auxier, “Middle Western
 Publishing, 2004), 264.             Newspapers and the Spanish           The Betrayal of the Negro: From

20   SUMMER 2008                                                                                                        ALUNI NEWS         33
and conventions. He would, however, stead-
fastly oppose Democrat William Jennings
Bryan.8
                                                     J school student’s mom
     Tangential to the world of politics, civic
events also made headlines. Rosewater
repeatedly used The Bee to promote the
                                                   helps UNL celebrate women
1898 Trans-Mississippi and International
Exposition World’s Fair in Omaha for which        By CHARLYNE BERENS                                 it was too expensive, something only
he was the primary organizer.                                                                        celebrities could afford.
     The Bee continued publication for                                                                    But Jackson began to do research




                                                  K
some 30 years following Edward                                 athyne Jackson lost six dress         about the procedure, looking at the risks
Rosewater’s death, and the differences in                      sizes — and found herself.xxx         and benefits and searching for a doctor. “I
content prior to and following his death are                        The Washington, D.C.,            realized there were a lot of people like me,”
significant..Rosewater had used the paper                      woman, whose daughter,                she said, and she decided to keep a diary
to take a staunch anti-war position during                     Courtney Robinson, is a               about her experience. “I was talking to
the Spanish-American War of the late              news-editorial major at the J school, was in       myself,” she said about the journal.
1890s, but under the editorship of                Lincoln in March as one of the featured                 Once she made up her mind to have
Rosewater’s son, Victor, the paper support-       speakers during UNL Women’s Week. She              the surgery, she didn’t tell anyone what she
ed World War I as a referendum on patriot-        came to talk about her motivation for              was planning, not even her family —
ism.9                                             undergoing liposuction and how that sur-           except for her son, Justin, 30. She needed
     On the issue of women’s involvement          gery changed her life.                             someone to help her in the early days after
in public, civic and political matters,                Six years ago, Jackson, the mother of         she came home from the hospital.
Edward Rosewater expressed a pro-                 two, was divorced and depressed. And she                She kept writing in the journal, every
nounced wariness, whereas the Hearst-era          was dreadfully out of shape. “I couldn’t go        day for three months. And she decided
editors took a more positive tone, extolling      up seven steps without stopping to rest,”          sharing her experience via her writing
the virtues of the nation’s first female gov-
                                                  she said.                                          might help other people facing situations
ernor, Nellie Ross of Wyoming.10 Also of
note, Rosewater had remained largely
silent on the various temperance move-
ments of the late 19th century, but later
editors took a strong pro-prohibition posi-
tion.11
     On issues of race and ethnicity, The
Bee remained consistently intolerant.
Prominent examples include opposing the
1890 Lodge or Force Bill, which was




                                                                                                                                               Photo courtesy NewsNetNebraska
designed to ensure fair voting practices for
southern African Americans through feder-
al oversight, and complaining about the
influx of ethnic minorities into Omaha
throughout 1909.12
     The Bee’s most infamous involvement
in racial politics surrounded its vitriolic
1919 campaign against supposedly cor-
rupt law enforcement.13 This effort led                   Kathyne Jackson (center) was a featured speaker during UNL Women’s Week. Her
directly to the 1919 mob riot on the                      daughter, Courtney Robinson (left) is a news-editorial major at the J school.
Douglas County Courthouse, which evolved                  Courtney’s grandmother, Jennie L. Jackson (right) visited Lincoln as well. Kathyne
into a race riot and resulted in the burning              Jackson wrote a book based on her diary titled Dear Diary: What My Doctor Never
of government buildings and the lynching                  Told Me about Liposuction.
and burning of Will Brown, a black man
falsely accused of raping a white
woman.14                                                  ‘Kathyne is an example of a mother who
     The evolutionary nature of The Bee’s
                                                         provides leadership for her daughter.


                                                                                                                                     ’
outspoken      rhetoric,     moving      from
Rosewater’s own to that of subsequent edi-
tors, is a strong example of the dramatic
                                                                                            UNL WOMEN’S CENTER DIRECTOR JAN DEEDS
influence that individual turn-of-the-century
newspaper editors had on their publica-
tions. With such decisive influence, these            She decided it was time for a change,          similar to her own. So she organized her
editors exerted significant pressure on the       so she started to exercise — just walking.         diary into a book: Dear Diary: What My
direction and substance of local Omaha            And then, at 250 pounds, she began to              Doctor Never Told Me about
and state political history.                 s    contemplate liposuction. Her friends said          Liposuction.                                                               >>
12   SUMMER 2005                                                                                                          J ALUMNI NEWS                                         21
             COLLEGE



continued from page 21

     In the meantime, she kept working
on her physical condition. “I got a
                                              Bringing
treadmill so there’d be no excuse not to
keep on walking,” she said. She watched
what she ate, used a smaller plate and
                                              past and
learned to stop eating when she was full.
     She went from a size 22 to a 16. “In
college, I was a size 16 — and I hated it,”
Jackson said. “Now, at 50, I’m loving it.”
                                              future
     She also loves her new energy level,
and she loves to talk about the success
she’s experienced. She’s done a number
                                              together
of radio interviews in the D.C. area.
     Jackson’s participation in the
Women’s Week program came about in
                                              With its signature events
fall 2007 when she came to celebrate          and overall support, the
UNL’s homecoming with her daughter.
They stopped by the university                J school alumni board
Women’s Center and made connections
with director Jan Deeds.
                                              encourages current
     Deeds said planning had begun for        students
the March conference, which was to
focus on women as leaders. Organizers
had discussed including some examples         By KARA BROWN
of mothers who provided leadership for
their daughters, and Jackson fit that bill
precisely.



                                              W
                                                                   hen the University of
     “Kathyne had done that both infor-                            Nebraska– Lincoln’s
mally and, now, formally,” Deeds said,                             Alumni Association
so the Women’s Center invited her to be                            cut funding for col-
on the conference program. Deeds said                              lege-specific alumni
another mother of a UNL student was           boards several years ago, Will Norton had
also a presenter at the conference,           a choice to make.
designed to raise awareness of women’s             The dean of the College of Journalism
accomplishments and “just to celebrate        and Mass Communications could either
women.”                                       spend the money that remained in the col-
     At UNL, Jackson told her story and       lege’s alumni association budget or save it
encouraged the women listening to             and give it to the University of Nebraska
believe that they, too, could make            Foundation to develop interest.
changes. “As women, we nurture every-              He chose to be patient.
one else,” she said. “Sometimes we need            “We said we didn’t want it to be just
to put ourselves on that list.”               spendable money; we wanted it to grow          events.”
     Now she’s written another book,          over time,” he said. “That’s our goal — that        The first is a reception for graduating
this one a mystery titled Ranger and the      we will have enough money available over       seniors the Friday before UNL’s com-
Gang: The Case of the 12-Hour Deadline.       time instead of just using money we have       mencement. The ceremony recognize each
And she runs an online business selling       and not getting any interest off of it.”       senior who attends and provides a more
her books: www.kjacksonbooks.com.                  He’s glad he made the decision he did.    personal environment for students and
     She finds it ironic that the same        Even though the board isn’t yet financially    their families to celebrate the seniors’
friends who told her she could never          independent from the university, it’s well     achievements than does the mass UNL
afford liposuction have been excited          on the way. And more money means more          graduation ceremony the next day.
and supportive about what she’s done.         benefits and programs for both students             “It’s our way of recognizing them as
And that’s inspired her all the more to       and alumni.                                    future alumni, giving them an entry point
be an evangelist for good health.                  According to Ashley Washburn, the         into the field, and helping them transition
     I’m so passionate about this mes-        board’s president and a communications         into professional roles,” Washburn said.
sage,” she said. “I want people to be         specialist with UNL’s Office of Research,           As a symbol of the transition, the sen-
healthy.”                                s    the Alumni Board has two “signature            iors receive a leather portfolio with an “N”
22   SUMMER 2008                                                                                                ALUNI NEWS        33
                                                                                                  Immediate past journalism advisory
                                                                                                  board president Dara Troutman
                                                                                                  addresses graduating students, par-
                                                                                                  ents and friends in a packed lecture
                                                                                                  hall in May.



                                                                                                       Even though most of the meetings are
                                                                                                  conducted via teleconference, Norton said,
                                                                                                  because they help with events at the college
                                                                                                  and have occasional face-to-face meeting,
                                                                                                  most members work in the Lincoln and
                                                                                                  Omaha area.
                                                                                                       “It would be hard for somebody in
                                                                                                  Washington to be on the board,” Norton
                                                                                                  said.
                                                                                                       Ex-officio board members include
                                                                                                  Norton and Rick Alloway, a broadcasting
                                                                                                  professor who serves as the liaison between
                                                                                                  the board and the school.
                                                                                                       Alloway reports to the board about
                                                                                                  the status of the school, and board mem-
                                                                                                  bers share what they’ve noticed is becom-
                                                                                                  ing important in their fields.
                                                                                                       “The Alumni Association is really
                                                                                                  important in keeping people connected to
                                                                                                  their school. They see where we are and
                                                                                                  keep us moving in the right directions,”
                                                                                                  Alloway said.
                                                                                                       Another function of the board is to
                                                                                                  provide concrete connections for students
                                                                                                  to their future professions — and that
                                                                                                  means “crafting internships and job
                                                                                                  opportunities,” Alloway said.
                                                                                                       But the board’s job isn’t limited to
                                                                                                  events and employment. The members do
                                                                                                  whatever they can, whether it’s reviewing
                                                                                                  seniors’ portfolios or giving input for spe-
                                                                                                  cial events.
                                                                                                       “We try to support the college and
                                                                                                  alumni in any way we can,” Washburn said.
                                                                                                       Alloway agreed, adding that the board
                                                                                                  works through many avenues to help raise
                                                                                                  the profile of the college within the alum-
                                                                      File photo by Adam Wagler   ni community.
                                                                                                       And it could provide an even more
embossed on it — a reminder of their past       said.                                             integral role in the future, he said. The
and a tool for the future.                           Along with Washburn, the board is led        board wants to help more with the col-
     According to Washburn, the seniors         by Cheryl Stubbendieck, vice president            lege’s recruitment efforts and could sup-
and their families really enjoy the event. It   and secretary, and Barry Kriha, treasurer.        port the college in other ways as well.
has grown in popularity in the last few         The board meets monthly.                               “They would be the ones able to mar-
years, so much so that the lecture hall in           The board is composed of a variety of        shal working professionals for a cause,” he
the J school is barely able to accommodate      accomplished professionals: “We try to            said.
everyone.                                       represent each discipline — we have four               Norton also sees good things for the
     “Each reception is better attended,”       from news editorial, four from broadcast-         board.
she said. “It’s become pretty popular.”         ing and four from advertising,” Washburn               “I hope it’s a good and long relation-
     The board also hosts a luncheon for        said.                                             ship. I think the secret of it is whether the
distinguished alumni at the end of J Days,           Members serve a maximum of two               endowment can increase and they can
honoring one alumnus from each                  three-year terms, which are staggered to          become independent and make their own
sequence and a non-alumnus who has              insure a mix of new and old members each          decisions,” he said.
made significant contributions, Washburn        year.                                                  “That’s really crucial.”               s
12   SUMMER 2005                                                                                                      J ALUMNI NEWS 23
             COLLEGE



Coping with                                                                                   community’s elites because information
                                                                                              will take a multi-step flow to the rest of the


future shock                                                                                  population. He added he doesn’t see that
                                                                                              kind of change coming from within jour-
                                                                                              nalism but said journalists must teach
                                                                                              journalism ethics to outsiders who make
                                                                                              innovative use of information. He recom-
                                                                                              mended that journalism programs stress
Conference suggests ways media can change                                                     the basics of ethics and the role of the
                                                                                              media in democracy.
their ways and survive to serve democracy
                                                                                              Communication research and
By CHARLYNE BERENS                                                                            the changing news environment
                                                                                              Robert Entmann of George Washington




M
                    aybe it is time to panic.                                                 University talked about how to improve
                      That was the headline                                                   the democratic contributions and eco-
                    on a story by Carl                                                        nomic prospects of traditional journalism.
                    Sessions Stepp in the                                                     He said political journalism should
                    April/May 2008 issue of                                                   respond to changing audience interests
American Journalism Review. The piece                                                         and the growing number of alternatives to
was subtitled “Why news organizations                                                         traditional newspapers and newscasts but
have to act much more boldly if they are to                                                   must remain true to the higher ideals of
survive.”                                                                                     watchdog journalism.
     And if news organizations must take                                                           Entmann said most citizens are “cog-
bold steps, it follows that journalism pro-                                                   nitive misers” who are not interested in
grams must also be taking some bold steps                                                     abstractions about candidates, issues and
as they try to prepare students for the                                                       policies. Thus, most citizens do not
media of the future.                                                                          demand high quality news.
     Diagnosing that future and figuring                                                           But is that OK? Some scholars say cit-
out how to respond to it was the topic of a                                                   izens using rudimentary information and
June 20-21 conference in Boston that six                                                      simple decision rules can still participate
faculty from the CoJMC at UNL attended. The conference was sponsored by the                   adequately in a representative democracy.
Carnegie-Knight Task Force on the Future of Journalism Education and organized by the         Others say citizens’ failures to puzzle
Joan Shorenstein Center for Press, Politics and Public Policy at Harvard University’s John    through which candidates or policies are
F. Kennedy School of Government.                                                              most likely to benefit them will result in a
                                                                                              government overly dominated by elite
Working journalists and the changing news environment                                         power. If the latter are correct, what can
                                                                                              the media do to better serve citizens’
Stepp, who teaches in the University of Maryland’s journalism college, led off the discus-    needs?
sion, pointing out that journalism and the mass media have adapted to change after                 Entmann proposed six new guide-
change in the past and that they can adapt again. He asserted that working journalists —      lines:
not only publishers and top editors — can play a leading role in developing needed                 1. Most media frames should be cre-
changes.                                                                                      ated equal. He defined frames as selected
     Stepp suggested journalists must use their influence to act as entrepreneurs, advanc-    facets of events, issues and political actors
ing imaginative uses of information — before non-journalists do so. That includes com-        that the news repeatedly highlights and
ing up with ideas not only for content improvement but also for suitable ways to produce      connects in ways that promote a particular
revenue, he said.                                                                             interpretation. He said research suggests
     However, Tom Fiedler, the newly named dean of the College of Communication at            people are less easily manipulated when
Boston University, said he was skeptical about Stepp’s premise. “Good journalists are not     they are given competing frames to con-
always entrepreneurial in nature,” he said. Most journalists don’t see a problem with jour-   sider — frames that may challenge what
nalism itself but with the current business model. Jenifer McKim, a Neiman Fellow at          audiences already know.
Harvard, supported that notion.                                                                    2. The need for narrative. People like
     Phil Meyer from the University of North Carolina also expressed doubts about             good stories with interesting characters
Stepp’s position. Meyer suggested that today’s media must shift their focus from a mass       and suspense about outcomes, he said, but
audience to niche audiences. He said media can direct much of their attention to the          individual news reports tend to be driven

24   SUMMER 2008                                                                WS    33
by the day’s events, unconnected to rele-       The changing demand for news                    The economics of news: the
vant prior events and larger societal truths.   and news product                                prospect for new (and old)
     Entmann suggested creating continu-                                                        business models
ity editors who would be sure that recur-       A demand for news does not necessarily
ring stories relate logically to what came      equal a demand for a news product, said         Robert Picard of Jonkoping International
before as well as to other stories that pro-    Markus Prior of Princeton.                      Business School in Sweden said newspa-
vide context about an issue or event.                The demand for a news product              pers are, indeed, facing challenges because
     3. The roles of emotion and play           involves consideration of the price and         of consumer choices and pressures on
     The market seems to be driving news        availability of the product, how well a per-    advertising revenues, but he said their
media to the understanding that news            son likes the product and how easily sub-       overall status is not as desperate as many
consumption and political learning need         products are available. The demand for          make it out to be. He said many of today’s
not be entirely devoid of play and enjoy-       news depends more simply on how well            problems are the result of unsuitable
ment, Entmann said. Framing stories in          someone likes news.                             strategic choices and imprudent use of
terms of threats to cherished values and             In today’s world of multiple media         resources media companies have made in
interests could provide a way to combine        choices, a person’s preference for news is      past decades.
the watchdog role with profit generation.       the most important predictor of his or her            He said the best long-term option for
     4. Enough already with the president       political knowledge. Those who prefer           media companies today is to develop new
     The executive branch receives about        entertainment simply drop out of most of        revenue streams, which may not involve
80 percent of politics coverage on network      the democratic process, Prior said.             journalistic products or services. And
newscasts, Entmann said, even though                 However, the 10 to 20 percent of peo-      newspapers should stop thinking they
Congress has at least an equal influence on     ple who are news junkies contribute a           must continue to serve a mass audience.
citizens’ lives.                                great deal to what the rest of the popula-      Newspapers are providing poor-to-average
     5. Keep it simple but not stupid           tion knows, he added, by “ringing the fire      quality content at a low price to an audi-
     Simplifying aids to rationality are nec-   alarm” to arouse the interest of the general    ence interested in average-to-good quality
essary, but their overuse can lead to rein-     public in a particular issue or situation.      content.
forcing audience stereotypes.                        Matthew Baum of Harvard talked                   Picard said news organizations need
     6. Markets pose problems — and             about fragmentation of media and said           to spend more effort thinking about the
opportunities                                   people seek information that reinforces         value they create and how to increase it.
     New communication technologies             their views. That tendency becomes even         And they should alter their business mod-
provide both challenges and promise,            more pronounced for political junkies           els to include multiple sources of funding
Entmann said, providing audiences an            with a consequent increase in partisan          rather than relying on merely one or two.
opportunity for deep involvement with           polarization.                                         Phil Balboni of Global News
each other and with journalists. Journalists         A partisan press could be a good           Enterprises said his firm has founded the
will undoubtedly lose authority over con-       thing, he said, but there are big differences   first purely Web-based product devoted to
structing the public sphere as interactions     between the original partisan press and         international news. Its mission is to give a
among audiences and between them and            that of today. For one thing, the media of a    breadth of international coverage no one
journalists grow.                               century and more ago had far fewer read-        else is supplying. GNE is funded by
     In the following discussion, panel         ers than today’s media outlets do, and          investors and also charges for “premium”
moderator Tom Patterson of Harvard              today’s citizens have a far wider variety of    content. It also will syndicate its content
asked the panelists whether a partisan-         media to choose from.                           for newspapers and Web sites worldwide.
laden journalism would be more informa-              Rod Hart of the University of Texas,       He said the firm’s challenge is to provide
tive than what has become known as              panel moderator, said he thought journal-       both high quality and profitability.
“objective” journalism. Vince Price of the      ists should be paying more attention to               Tim McGuire of Arizona State recom-
University of Pennsylvania said it’s not up     three words — authority, time and credi-        mended that one huge part of the solution
to the journalists to decide if that’s going    bility — and raised questions about each.       to the crisis facing media is to equip jour-
to happen. Any group today can get out its           He asked what the market is for            nalism students to solve problems via
own message with no problem.                    authoritative information and what it is        entrepreneurship, innovation and story-
     And he said partisan journalism            that decision-makers are reading.               telling.
would not divide citizens further because       Regarding time, he said students believe              “Professors do not have the answers,”
partisanship is what draws people to poli-      the news they need will get to them some-       he said. “Our kids do.” Rather than pre-
tics in the first place. However, he said       how. He wondered what is the nature of          tending they can show students the way to
journalists should not stop with a partisan     secondhand news and how does it get to          a successful future, faculty members must
take on news. While no one can force peo-       people. And he asked what is the minimal        give students the tools and confidence to
ple to agree on something, journalism can       amount of information a person needs to         find the new business models that will
at least encourage them to talk to and          be a minimally competent citizen.               enable the media to continue to serve
understand each other.                                                                          democracy, he said.                       s

                                                                                                                   J ALUMNI NEWS         25
ALUMNI fyi
        y

Down an alternative path
                                               on his mind, and he wouldn’t sugar coat                                    journalism.
Pekny finds satisfaction                       it,” Brown said. “When you sugar coat, you                                       Although he took a career outside of
                                               lose information in the process.”                                          journalism, Pekny said he still uses many
in work for non-profits                              Alberto Ibarguen, former publisher of                                skills he learned at the J school.
                                               The Miami Herald, recognized that same                                           At Goodwill, Pekny was recently pro-
By CHELSEY MANHART                             straightforward quality in Pekny as a jour-                                moted to the position of business develop-
                                               nalist.                                                                    ment and grants manager. He researches
                                                     “Shane was one of those people you                                   and writes grant applications for all
                                               trust from the moment you meet him to                                      Goodwill programs, which mostly include



A
              fter an internship at the
              Miami Herald his first sum-      tell you what he really thinks,” Ibarguen                                  projects providing education and job
              mer out of college, Shane        said.                                                                      training for disadvantaged and disabled
              Pekny received an offer many           Pekny, Ibarguen said, thrived at The                                 people.
              aspiring journalists would       Miami Herald during his internship,                                              “I always have opportunities to apply
find hard to refuse. And he turned it down.    bringing not only a Midwestern and young                                   the skills I learned in journalism,” Pekny
      The Miami Herald offered the 2003        person’s perspective to the newspaper but                                  said. “I research, I write, and, in a way, I
UNL news-editorial graduate an opportu-        also intelligence, insight and a knack for                                 interview people every day. You have to
nity to stay at the major metropolitan                                                                                    know how to call people up and talk to
newspaper, but Pekny said he wanted to                                                                                    them.”
help people in a different way — through                                                                                        Joe Starita, an associate professor of
work outside of the newsroom.                                                                                             news-editorial at the J school, said he was-
     “Journalism is one way to roll up your                                                                               n’t surprised Pekny was drawn to public
sleeves and help out. It’s just not the only                                                                              service after college.
way,” Pekny said.                                                                                                               “Shane has always been a little bit rest-
     The Norfolk native moved back to                                                                                     less,” Starita said. “I always assumed he
Nebraska to join the national public serv-                                                                                would go the way his social conscience
ice agency AmeriCorps and has worked for                                                                                  thought he could do the most good.”
nonprofit organizations ever since.                                                                                             Pekny said one of the most influential
     While in AmeriCorps, Pekny helped                                                                                    experiences he had at the J school was
                                                                                             Photo courtesy Shane Pekny




build houses for low-income families                                                                                      being a part of Starita’s depth reporting
through Habitat for Humanity and later                                                                                    class during his senior year at UNL. Pekny
became a construction site supervisor for                                                                                 was one of nine UNL journalism students
the organization.                                                                                                         who, after a semester of research, spent 11
     Through his work with Habitat for                                                                                    days reporting in Miami and Havana and
Humanity, Pekny got a job with Goodwill                                                                                   then another semester compiling a 75-
Industries as a coordinator for the Omaha                                                                                 page magazine on Cuba.
YouthBuild program, which allows high                      SHANE PEKNY                                                          Pekny’s interviewing and reporting
school dropouts to earn their diplomas                                                                                    skills, Starita said, made him a valuable
and GEDs while building low-income                                                                                        addition to the year-long project.
homes and learning construction skills.           ‘Shane doesn’t make                                                           “Shane was a key player on the Cuba
      Serving as both an instructor and a                                                                                 team,” Starita said. “He was assigned to do
mentor for students at Youthbuild, Pekny            decisions based on                                                    some of the toughest, most difficult and
said he gained experience that made him                                                                                   most complex stories, and he knew just
committed to public service.                    how to make the most                                                      enough Spanish to be dangerous.”
     “I met a lot of kids who had the deck                                                                                      Pekny said the poverty and devasta-
stacked against them from day one, but              money or become                                                       tion he witnessed while reporting in Cuba
here they were, trying to take advantage of                                                                               made him determined to try to make a dif-
this second chance,” Pekny said. “I learned          the most famous.                                                     ference in the world.
                                                                                                                                 “We aspire as reporters and writers to
in a deep and personal way that everyone
deserves a second chance.”
                                                   He makes decisions                                                     cause change,” Pekny said. “Once you see
     Herman Brown, the contract sales
manager at Goodwill and Pekny’s former
                                                   on what is the most                                                    how ingrained injustice is in Cuba and
                                                                                                                          how hard it is to change that, you want to
supervisor for YouthBuild, said Pekny            valuable to him.                                                         do something about it.”
stood out because he was never afraid to be
honest.

26
      “Shane would say truthfully what was
     SUMMER 2008
                                                                                  ’
                                                       FORMER CLASSMATE MATT HANSEN
                                                                                                                                The need for change he saw in Cuba,
                                                                                                                          Pekny said, helped influence his decision
                                                                                                                          to take a nonprofit career path back at
                                                                                                                                               J ALUMNEWS         33
                                        Discovering what she already knew
                                         Juanita Page uses the expertise she honed at the J school
                                         in her work for the Discovery Channel
home.
      “When you see some of the     By KRISTIN LIMOGES                                         said she was the only intern in her program
severe social ills that a country                                                              who knew how to edit tape.
suffers from, you realize that                                                                      “It seemed as if I was the only one pre-




                                         J
some people have to really roll                 uanita Page loves the thrill — the             pared to take on the challenges they were ask-
up their sleeves and try to fix                 pressure, the challenge, the deadlines.        ing us to do. All the things they have you do in
that.”                                          She thrives on it.xxxxxxxxxxxxxxxxx            your broadcast journalism classes is everything
      Although Pekny said he                      Her skills have put her where she is         they had me doing on the internship.”
doesn’t know where he will go                   today: network manager and the                      Trina Creighton, a UNL broadcasting pro-
next in his career, the 28-year-     advertising sales producer for Discovery                  fessor, was a mentor and like a “surrogate
old is always open to new experi-    Health Channel.                                           mother” to Page, said Creighton, who teaches
ences, a trait, he said, that drew        Page graduated from the J school with a              the Star City News class in which Page said she
him to journalism in the first       broadcasting degree in December 2004.                     honed her broadcasting skills the most.
place.                                    She credits the college with its hands-on                 “You meet a student like her every once
      “The journalism school was     courses and ability to prepare students with              and then; she’s special,” Creighton said. “She
a good fit for me because I          real world experiences. Those experiences                 was creative and coachable, and she listened.”
enjoyed being a jack of all          helped her to learn the skills she applies now            It doesn’t hurt that she’s “terribly attractive”
trades,” Pekny said. “Journalism     for success at the Discovery Health Channel in            with brains and a good heart to match,
allowed me to learn about all        Washington, D.C., where she produces and                  Creighton said.
different kinds of things.”          writes commercials.                                            Creighton accompanied Page to the
      In addition to his position         “It’s fast paced; it’s one of those jobs where       Hearst Journalism Awards Program finals. “It’s
at Goodwill, Pekny is working        the turnaround time is so fast,” Page said.               been 20-some years since we’d been to the
toward a master’s                                                                              finals,” Creighton said. “If the talent’s no good,
degree in English from                                                                         you can’t go anywhere.”
the      University     of                                                                          Page placed fourth nationally in the com-
Nebraska at Omaha and                                                                          petition. “I’m so proud of her,” Creighton said.
regularly submits cre-                                                                              Will Norton Jr., the dean of the college,
ative nonfiction articles                                                                      traveled with Page and Creighton to the Hearst
to be published in liter-                                                                      competition.         “People went crazy over
ary journals.                                                                                  Juanita,” Norton said.
      “Shane has so                                                                                 “She, in many ways, was the first African
many different avenues                                                                         American national prominent placer in the
open to him,” said                                                                             Hearst competition.” Norton said she helped
Matthew Hansen, who                                                                            pave the road for other African Americans at
was one of Pekny’s             JUANITA PAGE                                                    UNL to compete and place in national compe-
classmates at the J                                                         CoJMC file photo
                                                                                               titions.
school. “He doesn’t                                                                                 Page grew up and went to school in
make decisions based on how to            Page said she loved competing during col-            Omaha. When she applied for college, UNL
make the most money or               lege — in the classroom and on a national                 seemed like a great choice. She was offered
become the most famous. He           stage. She was in the top five nationally in the          scholarships, and she would be near her big,
makes decisions on what is the       television news division of the Hearst                    loving family from Omaha. She has two broth-
most valuable to him.”               Journalism Awards Program, which is designed              ers, one sister and 10 nephews, all located in
      For now, Pekny has decided     to encourage excellence in journalism in col-             the Midwest. But she didn’t know UNL would
to serve the public outside the      leges and universities.                                   become a home away from home.
newsroom, and Ibarguen said he            “Being able to write quickly and edit                     “Sometimes a place can be too big that
is confident Pekny will be suc-      helped me compete,” she said.                             you can’t really take advantage of the family
cessful no matter what direction          She was also a two-time national champi-             atmosphere. You can’t get cozy and familiar
his career takes.                    on for UNL’s Cornhusker Forensics Program,                with some of the programs and classes that are
      “[Pekny] is a man driven by    the speech and debate team. “On my resume,                being offered,” Page said. “Sometimes the
passion and a sense of mission,”     the one that sticks out, besides the Hearst pro-          school can be too small and not have the tools
Ibarguen said. “Whether that         gram, is being a national champion on speech              or facilities to offer different programs and
mission is to house the poor or      and debate team,” she said.                               classes.
inform the community, he’ll do            Page obtained an internship at the                        “But UNL was just right. It’s a big campus,
it better than just about anybody    Discovery Channel while in college, an oppor-             but it’s still friendly; an atmosphere that feels
else.” xxx                       s   tunity that allowed her abilities to shine. Page          like home.”                                     s

12   SUMMER 2005                                                                                                       J ALUMNI NEWS         27
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                           A valuable base                            various types of journalists.”
Journalism preparation helped                                              For Wirz, baseball and journalism
                                                                      have gone hand-in-hand since he first
Bob Wirz succeed in PR                                                attended UNL.
                                                                           “Growing up in the Sandhills of
                                                                      Nebraska I developed a love for baseball,”
By MARCUS SCHEER
                                                                      Wirz said. He was determined to be
                                                                      involved in the sport.
                                                                           “I did not have the playing talent and




B
           aseball fans remember the 1975 World Series.
                                                                      [journalism] was the way that I could see
               They remember the 12th inning of Game 6.xxxxx          getting there,” Wirz said.
               They remember watching Boston Red Sox catcher               At UNL, he studied print journalism
                                                                      and broadcasting with the intention of
           Carlton Fisk start down the first base line, waving his    working in baseball. He covered sports at
arms in an effort to keep the ball in fair territory. Baseball fans   the campus newspaper and radio station.
remember the ball nearly hitting the foul pole, barely staying        His senior year, he joined the Lincoln
                                                                      Journal newspaper, starting part time. By
fair, giving Fisk the game-winning home run.                          the time he graduated, he was spending
                                                                                most of his time in sports.
     But before Fisk’s home run,                                                      He graduated with a degree
rain delayed the start of Game 6                                                in speech, but his eye remained
for three days. Someone had to                                                  on journalism and baseball.
keep the media busy. Someone                                                          “Shortly after graduation, I
had to keep the spotlight on the                                                went to Hastings to work at the
series.                                                                         radio and television stations in
     Bob Wirz was that man.                                                     sports,” Wirz said. “Those things
     As director of information                                                 launched me … before I got into
for Major League Baseball, Wirz,                                                baseball.” Wirz worked on the
a 1959 UNL graduate, was in                                                     sports desk at the Lincoln
charge of keeping the spotlight                                                 Journal, the Wichita Eagle and
on the series through the rain.                                                 the Denver Post, but he never lost
       “We had some 500-600                                                     his boyhood passion for base-
journalists there (in Boston),                                                  ball.
and we needed to provide                                                              “It was always with the
opportunities for them to inter-                                                desire to have a career in base-
view some of the key partici-                                                   ball,” Wirz said of his work in
pants and keep the story alive                                                  journalism. His first professional
during this long period between                                                 baseball job came in 1967 as the
when games were played,” Wirz                                                   public relations director for the
said.                                                                           minor league Denver Bears.
     In the end, Fisk hit his home                                                    He joined the Kansas City
run over the Green Monster in                                                   Royals as a publicity director in
Fenway Park to force a dramatic                                                 1969.
Game 7 against the “Big Red                                                           By the time Fisk hit his
Machine” Cincinnati Reds.                                                       homerun in October 1975, Wirz
     Wirz’s training as a journal-                                              had become the chief spokesman
ist at the University of                                                        for Commissioner Bowie Kuhn.
Nebraska–Lincoln gave him an                                                          He said his journalism expe-
                                                                             Photo courtesy Bob Wirz




understanding of what journal-                                                  rience gave him his head start in
ists needed to cover the 1975                                                   setting up interviews and releas-
World Series.                                                                   ing statements to the media.
     “A journalism background                                                         He also worked with teams
… is almost essential for some-                                                 to prepare to host the media at
one going into public relations,”                                               World Series and All-Star
Wirz said. “[It is] a head start in          BOB WIRZ                           Games.       His      involvement
understanding the needs of the                                                  increased as the commissioner

28   SUMMER 2008                                                                                       ALUMNI NEWS   33
                                                                                              40 years –
    ‘I could not see that
       anyone else in the
                                                                                              together
                                              column on independent baseball.
                                                   “I concentrate today a lot on writing,
  country was taking an                       frankly more than I have since I left the       Tillinghast, Stover
                                              newspaper field,” he said of his
     overview approach                        “Independent Baseball Insider.”                 are mainstays of
      [in writing] to the                          “I have created a name for myself in
                                              that market,” he said of his six-year-old       journalism program
   independent baseball                       column. According to Wirz, his column
                                              evolved during his ownership of some            at San Jose State
        leagues. I created                    independent teams.
                                                   “I could not see that anyone else in       By CLIFF LOUNSBURY
          that niche.


                                   ’
                                              the country was taking an overview
                                              approach [in writing] to the independent
                                              baseball leagues,” Wirz said. “I created that



                                                                                              W
                                                                                                                    hile they came to the
                               BOB WIRZ       niche. There would be people writing                                  University of Nebraska
                                              about certain teams but not so much on                                J school in the ’60s to
took more control of those games under        an overview.”                                                         get a good education,
the league’s direction instead of allowing         His commentary is subscriber-driven;                             Diana Stover and
the games to be controlled by the host        Wirz e-mails his insights on independent        William Tillinghast also unexpectedly
teams.                                        baseball once a week March through              found something else: each other.
     “I was very involved in working with     September and about twice a month dur-                Now the UNL alumni are married,
the teams to be sure there was a consisten-   ing the offseason. He writes an overview of     and both teach at San Jose State
cy of the way we handled the media,” Wirz     the 62 independent teams throughout             University.
said. “Whether the series was in New York     eight different leagues.                              The news-editorial majors both
or Chicago or Milwaukee or Kansas City             “For most players in independent           worked at the Lincoln Evening Journal
or whatever it was, you really did not have   baseball, [the league] may be their second      newspaper during their junior years at the
a lot of advance notice of where the World    or third chance. Maybe they did not get         university, but they don’t remember meet-
Series would be played.”                      drafted out of college, or did get drafted      ing each other there.
     “You know, the press boxes weren’t       and got released by their major league                Instead, it was Bob Snow, one of their
big enough to handle, or to come close to     team,” Wirz said.                               fellow students in an editing class, who got
handle, the media. You always needed aux-          Two years ago, Wirz started his own        the two together over a cup of coffee. The
iliary space for that. The media was begin-   blog to promote his column. He writes           rest is history.
ning to grow,” Wirz said.                     brief updates of teams around the league              Tillinghast, originally from Kansas,
     His time as the director of informa-     for www.IndyBaseballChatter.com.                started his college career taking business
tion under Commissioners Kuhn and             During 2008 spring training, Wirz blogged       courses, he said. Stover, from Fairfield,
Peter Ueberroth included challenges           three times a week.                             Neb., said she went with English. The
posed by the changing media.                       “I committed to blogging every             pair’s paths wouldn’t cross until after
     “You needed to be sure that you were     Monday, Wednesday and Friday about the          Tillinghast discovered journalism in the
scheduling more press conferences and         independent players who were in major           Navy and Stover gave up her “unrealistic,
press availabilities to give the media more   league spring training,” he said.               romantic dream” of being a novelist,
access,” Wirz said, “while at the same time        Now, his column excerpts can be            Stover said.
controlling some of the privacy of the        found across the Internet.                            Tillinghast said of his decision to pur-
players.”                                          From his newest blog, teams and fans       sue journalism, “I couldn’t do anything
     After 16 years working in the big        can buy and sell merchandise, collectors’       else.”
leagues, Wirz created his own company in      items and equipment. The online market-               Tillinghast liked how all the students
1985.                                         place, www.IndependentBaseballClassi-           knew each other really well at the journal-
     Wirz & Associates, located in            fieds.com, even helps those looking for a       ism school, and he enjoyed writing for the
Stratford, Conn., provided public rela-       job in baseball.                                Daily Nebraskan back when it was known
tions, marketing and consulting for sports         “How many times have you said, ‘If         as “The Rag,” he said.
programs, media companies, baseball           only I had a job in professional baseball’?”          Stover, who began working at the
leagues and teams.                            his Web site advertises.                        Lincoln Journal the summer after her
     Today, Wirz has downsized his firm            Bob Wirz is one man who will never         freshman year, said, “The combina-
                                              have to ask that question again.           s
and found his niche in writing a weekly                                                       tion of being able to go to school and   >>
12   SUMMER 2005                                                                                                 J ALUMNI NEWS          29
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continued from page 29
work in the profession” was her favorite              Stover said she enjoys teaching media     students English language reporting and
part of her journalism school experience.        law and ethics courses. She also teaches a     editing.
     Stover and Tillinghast graduated from       graduate communication law course and               Tillinghast did reporting for the Navy
UNL in 1966. They married in September           public policy theory of mass communica-        and at the Lincoln Journal, the Columbus
1968 upon completion of their master’s           tion.                                          Dispatch in Ohio and the Mercury News in
degrees in journalism: Stover’s from                  In between going to school and teach-     San Jose.
Columbia University and Tillinghast’s            ing, the couple did some reporting as well.         Tillinghast is the graduate coordina-
from Ohio State University.                           Stover started at the Lincoln Journal     tor and Stover the curriculum coordinator
     After the two taught at Ohio State,         doing feature stories and layout and design    for the journalism school at San Jose State.
Tillinghast’s mentor, Dr. William Hall,          for the women’s section.                       In addition, they direct the school’s Dow
who had been director of the Nebraska J               “I couldn’t wait to get off the women’s   Jones Newspaper Fund editing internship
school when the couple were undergradu-          section,” Stover said.                         program.
ates, encouraged them to get their Ph.D.s             She really wanted to do political              Tillinghast said they don’t have any
and become full-blown professors. Ohio           reporting, and that’s what she eventually      children or pets, “just undergraduate stu-
State didn’t have a mass media program, so       did. After working at the Lincoln Journal,     dents.”
they went to Michigan State University           she was a general assignment reporter for           They like to travel and go to the opera
instead.                                         the Omaha World-Herald. When the               and ballet, Tillinghast said. The duo went
     Tillinghast earned his Ph.D. in 1975,       paper’s political reporter needed a hand,      to Barcelona for spring break in March.
and the couple moved to California that          Stover said she was all too happy to oblige.        They live in the San Francisco Bay
year to teach at San Jose State University.      She later did political reporting for the      area, 45 minutes from the ocean.
Stover completed her dissertation and            Associated Press in Ohio and served as              “I like the weather better here than
degree in 1976.                                  bureau chief in Iowa for the AP’s state-       Nebraska’s,” Tillinghast said.“But our foot-
     Tillinghast said he likes teaching          house bureau in Des Moines.                    ball team isn’t as good as Nebraska’s.”
because it’s a constantly changing field.             Stover also was a Fulbright Scholar in
                                                                                                                       s
The 68-year-old has also seen a couple of        China for three consecutive years, starting
his students win Pulitzers, which he said        in 1989. She spent a year in Hong Kong
was a satisfying feeling.                        and two years in Beijing teaching Chinese

                DIANA STOVER, UNL 1966                                               WILLIAM TILLINGHAST, UNL 1966
                  Gave up dream of being a novelist                                        Discovered journalism in the Navy

       Graduated with master’s degree in journalism from                        Graduated with master’s degree in journalism from
                     Columbia University                                                      Ohio State University




                                                                                                                                               Photos courtesy William Tillinghast and Diana Stover




30   SUMMER 2008                                                                                                     JLUMNI NEWS       33
K.C. journalist named                                                                                                                   The zoning operation he helped cre-
                                                                                                                                   ate has been widely regarded as the best in
                                                                                                                                   the country. Earlier in his career, he reor-

editor of Journal Star                                                                                                             ganized the newspaper’s features sections,
                                                                                                                                   building readership and winning awards
                                                                                                                                   for those sections.
                                                                                                                                        He also was editor of the Star’s cen-
                                                                                                                                   tennial history in 1980, which was nomi-
UNL grad plans to focus on local                                                                                                   nated for a Pulitzer Prize, and in 2005
                                                                                                                                   oversaw its 125th anniversary edition.
content, multimedia opportunities                                                                                                       “I’m excited about the opportunity to
                                                                                                                                   work with Michael again,” Maher said.
                                                                                                                                   “We were peers while I was at the Kansas
By MATT OLBERDING                                                                                                                  City Star from ’95 to 2000, and I really
LINCOLN JOURNAL STAR                                                                                                               enjoyed working with him. He is a dedi-
                                                                                                                                   cated, professional journalist who will
                                                                                                                                   make a difference for Lincoln and for the



M
                    ichael     Nelson,       a
                    University              of                                                                                     Journal Star.”
                    N e b r a s k a –                                                                                                   Nelson has been active in charitable
                    Lincoln graduate and                                                                                           and journalistic organizations and public
                    longtime journalist at                                                                                         service projects. He spent eight years as a
the Kansas City Star, has been named edi-                                                                                          trustee of the Leukemia Society of Mid-
tor of the Lincoln Journal Star.                                                                                                   America and was a founding board mem-
     Nelson, 59, succeeds Kathleen                                                                                                 ber of the Patriotism Foundation, which
Rutledge, who left the paper in November.                                                                                          promotes voter registration in suburban
He will begin his duties at the Journal Star                                                                                       Kansas City.
on April 21.                                                                                                                            He is involved in alumni and journal-
     Nelson, who has spent his entire jour-                                                                                        ism activities at UNL, where he was recog-
nalism career thus far at Kansas City news-                                                  Photo courtesy Lincoln Journal Star   nized with the Journalism Alumni Award
papers, said he is excited to return to                                                                                            of Excellence in 1996. He is now ending
Nebraska.                                                                                                                          his 14th year on the publications board of
     After growing up in southwest Iowa,                                                                                           the Johnson County, Kan., College.
he attended high school at Omaha Benson                                                                                                 In 2004, Nelson was the inaugural
and then attended UNL.                                                                                                             winner of that college’s Headline Award
     “I have a deep affection for Nebraska,”                                                                                       for meritorious service to local journal-
he said. “I have family there, and I follow                                                                                        ism.
news there.”                                                                                                                            Nelson said he hopes to continue his
     Because of that, Nelson said, he has                 MICHAEL NELSON                                                           community service in Lincoln after he gets
learned that the Journal Star is a strong                                                                                          settled in his new job.
newspaper with a top-notch staff.                                                                                                       He is married to Christie Cater
     “I have a great deal of respect for the     in a 24/7 news environment,” Maher said.                                          Nelson, an Ogallala native and freelance
talent in your newsroom. I think your            “I know that he is the right leader to con-                                       journalist. They have two daughters,
newsroom is very, very good,” he said.           tinue to drive progress for our news oper-                                        Libby, a junior at Northwestern University,
     “Because I care about your paper, I         ations and our company.”                                                          and Laura, a high school senior who will
think I can offer good stewardship of it.”            Nelson started his newspaper career                                          attend the University of Southern
     Nelson said his goals for the paper are     as a copy editor and sometimes reporter at                                        California in the fall.
a strong local news report with unique           the now-defunct Kansas City Times. He                                                  Nelson jokingly noted that in becom-
content, a strong breaking news report on        became features editor at the Times and                                           ing editor of the Journal Star, he will have
JournalStar.com and niche products to            since 1978 has held a variety of assistant                                        to live up to the expectations created by
serve a wide variety of readers’ interests.      managing editor positions at the Star.                                            his daughters, who are both editors of
     Journal Star Publisher John Maher                In his current role as assistant manag-                                      their school newspapers.
emphasized Nelson’s role in bolstering           ing editor for suburbs and zoning, Nelson                                              “I have to prove myself worthy of my
JournalStar.com’s breaking news report           oversees news operations for suburban                                             children,” he said.                       s
and multimedia opportunities.                    areas of Kansas City in Missouri and
     In fact, JournalStar.com tested live        Kansas.
streaming video from outside Memorial                 He led the Star’s community news ini-                                        This article, published in the Journal
Stadium on Wednesday — 20 minutes                tiative in the early 1990s, helping the news-                                     Star March 27, is reprinted by permis-
after Nelson was announced as editor.            paper emerge as the dominant medium in                                            sion.
     “Michael will assume responsibility         Kansas City’s competitive and rapidly
for a multimedia newsroom functioning            growing suburbs.
12 SUMMER 2005                                                                                                                                        J ALUMNI NEWS        31
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By MEGHANN SCHENSEE




T
           odd Baer has made the most of
           the 11 years since he graduated
           from        the      J     school.
              He’s reported on U.S. politi-
           cians and local news, but he’s
also reported in Europe, the Middle East,
Africa and South Asia for various local TV
stations and networks. He covered the
assassination of former Pakistani Prime
Minister Benazir Bhutto for CNN and
ABC News Radio last December and a sui-
cide bomb attack for both networks a few
weeks later.
     In addition to his freelance correspon-
dent work, he has trained TV journalists
all over the world and has helped launch
several English language news channels.
He’s even had a ruptured appendix that
forced him to spend 10 days in a hospital
in Karachi, Pakistan.
     It was his desire for adventure that led
him abroad — and has kept him there.
“You have to want the excitement and
edginess of a story, and eventually it
becomes addicting,” Baer said.
     Baer, 34, was born in Rotterdam,
Holland. His father was in the military,
and his mother was a teacher. They moved
to New York where he spent most of his
childhood, then to Los Angeles where Baer
went to high school. Then he followed in
the footsteps of his only sibling, his older
brother, and attended college at the
University of Nebraska–Lincoln where he
was on the wrestling team.
     “Todd met all demands of school and
wrestling; he gave 110 percent on both




                                                                                                                                             Photo by Teresa Prince
sides of the equation,” said Rick Alloway, a
broadcasting faculty member who was one
of Baer’s teachers. “You can see his com-
petitive nature still drives him. I admire his
willingness to dive into any story given to
him.”
     This February was Baer’s first visit
back to Lincoln since he graduated.
     In 19977, like many new graduates, “I
had the urge to leave right away,” Baer said.
     Baer started out as a desk assistant in
                                                 ENVISIONING ADVENTURE
New York for ABC News Radio where he
helped cover the death of Princess Diana
for ABC News, London. He also traveled to        Todd Baer’s perseverance gets him
Teheran, Iran, to cover the U.S. national
wrestling team at the world champi-
onships in 1998. It was just the second ath-
                                                 a shot at international journalism
letic exchange between the U.S. and Iran
since the 1979 Islamic revolution.               covered Gov. George Bush and the Texas      Minneapolis, Minn., where he was a police
     He then worked for more than two            National Guard during its tour of duty in   beat reporter for five years at ABC affiliate
years at News 8 in Austin, Texas, where he       Bosnia. Baer’s next job was in              KSTP-TV.
32 SUMMER 2008                                                                                                 J ALUMNI NEWS 33
     “I consider myself a jack-of-all-trades.           “As a result, I received a lot of e-mails     pital stay was less than $1,000. Here at
I do a little bit of everything,” Baer said       and phone messages from some top net-               home it would have cost 30, 40 or 50 times
referring to his radio and television broad-      work news executives whom I’d long                  more.”
casting experience.                               admired but never been able to get in                     Baer’s other international work has
     But when the opportunity came to             touch with. Since I was one of the few              included helping to assemble and train a
take his skills back to an international          American broadcast journalists in                   staff for a CNN news bureau and ABC
venue, Baer jumped at the chance. In 2007         Pakistan, I think they wanted to make sure          Radio in Pakistan. He was also sent to
Baer took a leave of absence from KSTP-           I would be on their team if their informa-          Kenya by K24TV, Kenya Broadcasting
TV to work for DAWN News, Pakistan’s              tion panned out.”                                   Company, for a similar role in setting up
most widely circulated English language                 The duration of the GEO-TV job was            an English-language station and training
newspaper, to set up the first English-           10 weeks, but during week nine Baer felt            staff members.
speaking television channel in Pakistan.          fatigued and was looking forward to a long                “It was my first time to Africa. There
The job lasted six weeks — and it was a           break. He woke up on a Monday morning               are no words to describe international
challenge.                                        with severe pain in his stomach.                    travel. Kenya had the most beautiful peo-
     “International reporting is a little               “I didn’t know what was happening             ple and scenery I have ever seen. You are
trickier. If you don’t know the language it       inside my body. As a former wrestler I have         just hit with a whole new perspective,”
is easy to get lost in translation. I would get   experienced significant pain but never              Baer said.
10 variations of the truth in Pakistan. You       anything like this,” he said.                             One highlight of his trip to Kenya was
have to be careful about whom you trust,”               Baer said he continued to work for the        the opportunity to interview the Kenyan
Baer said.                                        next three days, hoping the pain would go           grandmother of U.S. presidential candi-
     After the DAWN News job, Baer                away, but it only got worse. On Thursday            date Barack Obama. But Baer noted that it
returned to the Minneapolis police beat,          he was rushed to the Agha Khan University           is stories from ordinary people he remem-
but he was hooked on the excitement, dan-         Hospital in Karachi; doctors prepared him           bers most. Stories about political and
ger and edginess of Pakistan, which he            for emergency surgery.                              famous figures rarely contain the element
calls the United States’ most important ally            “This was scary. My two armed secu-           of surprise, he said.
on terror. He was offered a new contract by       rity guards carried me into the ER,” he                   During his visit to UNL, Baer told a
KSTP and was about to sign when the               said. “There are a lot of ways to die in            class of journalism students that making
phone rang.                                       Karachi. Bomb blast, automatic gunfire,             connections is what journalism is all
     Another Pakistani network, GEO-TV,           kidnapping, but here I was lying in the ER          about.
offered him a job to set up its English lan-      in shock, and it was an infection in my                   “I learned from the late NBC News
guage channel in Karachi. GEO-TV is               own body that nearly killed me.”                    correspondent David Bloom to never leave
widely considered Pakistan’s number one                 Baer begged the doctors for pain med-         a crowded room without getting every-
Erdu language TV network. Baer said he            ication, and they finally gave him some             one’s cell phone number; you never know
just couldn’t resist the opportunity to           after making sure the problem was his               when you will need it.”
return to Pakistan.                               appendix. They wheeled him into the                       Dani Kort, senior textile, clothing and
     “A lot of people thought I was crazy to      operating room, and he was on the table,            design/journalism major said, “He stressed
leave a full-time reporting job at one of the     being prepped for surgery, when he                  to our class how important it is to get to
best local TV stations in the country for a       received what he calls the best news of his         know your sources. He also said how cru-
short-term consulting job, but my dream           life.                                               cial it is to read as much as you can.”
was always to be a foreign correspondent,               “I was a bit out of it but still scared out         Baer said he never likes to be one of
and this was my chance to get out there           of my mind. The anesthesiologist was                those “pushy” reporters; it is best to always
and see if I had what it took.”                   about to put me under when out of                   carry yourself with class.
     Baer immediately contacted every             nowhere the hospital’s chief general sur-                 Baer also passed on what he called the
network news executive he knew from               geon intervened. He said it was too dan-            best advice he was ever given about report-
ABC News to CNN to Al-Jazeera                     gerous to operate. Instead, he directed staff       ing. He heard it from “Good Morning
International to let them know he’d be in         to administer powerful antibiotics and              America” host Robin Roberts, who spoke
Karachi and available for freelance work.         shrink the appendix — which he later                at an academic awards dinner for UNL
At the time, there was a lot going on in          learned had swollen to the size of cell             athletes when Baer was in school.
Pakistan. In March of 2007, President             phone — and then perform surgery.                         “Always overestimate your abilities.
Musharaff was starting to lose his grip on              Ultimately, Baer was able to recover          You have nothing to lose. Envision yourself
power, and there was a lot of talk in U.S.        enough to return to the U.S. for the sur-           there, and perseverance will get you
network newsrooms about Osama bin                 gery, but his stay in the Karachi hospital          there.”xxxxxxxxxxxxxxxxxxxxxxxxxxxxxs
Laden and the chance that he may be cap-          was not as bad as he might have imagined
tured in Pakistan or nearby Afghanistan.          it would be.                                        Watch Baer’s report on the Bhutto assassi-
     “I don’t know where the U.S. net-                   “Much to my surprise, the doctors            nation here:xhttp://www.youtube.com/
works were getting their information,”            were excellent, and the hospital was clean-         watch?v=mt47V34kyQ0
Baer said, “but it seems to me they had           er and nicer than any U.S. hospital I have              Watch his interview with Obama’s
reliable sources telling them to expect a         ever been in,” he said. “The treatment was          grandmother here: http://www.youtube.
development with Osama bin Laden.                 a lot cheaper, too. I think my 10-day hos-          com/watch?v=BKG-6hqKaZY
12 SUMMER 2005                                                                                                           J ALUMNI NEWS         33
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     JAMES VALENTINE
                                                                                                                        Photo courtesy Maroon 5




It’s Valentine’s day                                                                           — are not such a surprise.
                                                                                                    He started playing piano at 8 and
                                                                                               picked up guitar a few years later, signing
                                                                                               himself up for lessons and practicing
                                                                                               obsessively.
Former J school student James Valentine loves                                                       “In fact, it was like, ‘James, put your
                                                                                               guitar away. It’s time to go to bed,’” his
his guitar, loves his job with Maroon 5                                                        mother said.
                                                                                                    Indeed, his love for the instrument is a
                                                                                               constant that has transcended the many
By KARA BROWN
                                                                                               turns in Valentine’s life.
                                                                                                    “I’m still just kind of a nerd who’s
                                                                                               obsessed with guitar and music,” he said.



J
         ames Valentine’s brothers and               “Actually, no one’s really laughing
         sisters sometimes tease him for       anymore.”                                            Valentine used his guitar skills, espe-
         leaving the University of                   Eight years after the 29-year-old         cially a niche in jazz, to enmesh himself in
         Nebraska–Lincoln halfway              Lincoln native relocated to Los Angeles, he     the Lincoln music scene early on. He
         through his senior year.              is, as his friends say, living the dream as a   played in the grunge rock band Montag in
     However, for the siblings — all four of   guitarist for the band Maroon 5.                junior high, the more jazz-oriented Kid
whom are college graduates — the jokes               “It was literally my wildest dream,” he   Quarkstar through high school, and
are wearing thin.                              said.                                           Square in college, the band with whom he
     “His platinum (records) and                     But for those who knew him back           eventually moved to L.A.
Grammies are on the wall next to their         when, his growing accomplishments —                  “At that point, I was so involved in
diplomas,” said his mother, Shauna             playing for sold-out crowds of thousands,       that little world we’d created in Lincoln,”
Valentine.                                     selling millions of CDs, traveling the world    he said, that UNL was the only option for

34    SUMMER 2008                                                                                                  J ALMNI NEWS          33
him.                                            band Kara’s Flowers that they needed a            of such popularity, this cosmopolitan rock
     He did make a choice to major in           guitarist, Valentine changed bands,               star’s deep Midwestern roots are undeni-
advertising instead of music, though.           becoming a member of what would even-             able.
     “It was interesting that he kept turn-     tually become Maroon 5.                                  Not only does he sport a signature red
ing down music scholarships,” his mother              He did so just as the band was signing      Nebraska T-shirt from time to time, but
said. “I think he sort of wanted to broaden     with indie label Octone Records, “a new           his attitude is less “rock star” and more just
himself. He always wanted to just enjoy         sort of experiment in the music business,”        plain nice.
music.”                                         he said. The band would “incubate” at                    And he has always found ways to show
     But advertising was not a wasted           Octone for a while, and when it was ready,        it; it was obvious even when he was in col-
endeavor, Valentine said. Its principal         it would transfer to major label J Records.       lege, Stacy James said.
virtue was that it was not music — some-              Valentine and his band mates spent                 “There’s a demeanor about him that’s
thing that had all but consumed                 the next year couch-diving for quarters,          solid, kind and gentle,” she said. “I’m sure
Valentine’s life since high school, when he     sleeping in their tour van and working odd        he’s very well grounded, and that will take
was invited to join UNL’s jazz band. It also    jobs for cash. For Valentine, that meant          him a long way.”
allowed the artist to express himself in        working at the copy store at UCLA.                       Shauna Valentine agrees that her son
another medium.                                       He lived in a house with a bunch of         hasn’t changed despite the glare of the
     “Creativity is creativity,” Valentine      other musicians, in a small room with few         spotlight.
said.                                           possessions.                                             “He’s still the same person he used to
     Stacy James, a professor at UNL,                 “It was a really stark existence,” his      be,” she said. “He comes home, and he’s
remembers Valentine in her Advertising          mother said.                                      just James, just Uncle James.”
333 classes. She agrees that advertising              But even though Valentine was dirt                 And remembering where he came
really seemed to fit his nature.                poor, he was having the time of his life —        from is part of his character.
     “It’s interesting to me how the creative   writing furiously, touring and mixing with               “It was one of the most rewarding
energy of a person can come out in many         bands like Rilo Kiley, Rooney and                 nights in my career as a teacher when he
ways — the computer, the pen, an instru-        Phantom Planet.                                   invited me, along with three others, to join
ment,” she said. “I think there’s a very              “That’s when I thought I had found          Maroon 5 on stage for a tune at Pershing,”
interesting inner creative soul in James,       what I wanted,” he said.                          Krueger said.
and he really made that work for him.”                All that work paid off: Maroon 5’s first           That experience, coupled with a sur-
     Despite Valentine’s academic success       record, “Songs About Jane,” sold 4.6 mil-         prise visit to Southeast’s band class, truly
in the journalism college, the path he          lion copies after its 2002 release through        impressed Krueger.
chose to follow was music. And that jour-       Interscope records.                                      “Both of these acts showed a sense of
ney wasn’t simple or fast.                            And that success has meant good             generosity and pride in where he came
     When Valentine was still a student at      things for the band members. They now             from that I thought was great to see,”
Lincoln Southeast High School, his band         have room to pursue individual endeavors,         Krueger said.
teacher Bob Krueger gave him some advice        and the record label afforded them more                  Valentine’s legacy lives on in Lincoln
about the music industry — advice that          creative say during the making of their sec-      and at UNL: Stacy James always makes
would stick.                                    ond album, “It Won’t Be Soon Before               sure her students know about her former-
     “He (Valentine) especially remem-          Long.”                                            student-turned-Grammy-winning rock
bered the idea that a lot of the business has         “We respect their opinions, but we get      star.
to do with being in the right place at the      to do what we want to do,” Valentine said.               When they’re working on advertising
right time and that a musician must be                But, as his mother said, “Everything’s      projects and a Maroon 5 song comes on,
prepared musically and professionally to        a tradeoff.”                                      she tells them — even if they know — that
take advantage of opportunities when they             Now Valentine is constantly touring         James Valentine went to school here.
occur, no matter what they happen to be,”       the world with Maroon 5. The band’s been                 And that’s what makes it so cool.
Krueger said.                                   to Europe multiple times and just got back               “It’s their culture; it’s the students’
     So when Valentine’s Lincoln band           from a trip to East Asia. But all that jet set-   world,” she said. “They can understand the
Square won a $25,000 national Battle of         ting can mean extreme exhaustion and              music.”
the Bands competition sponsored by gui-         time away from what he really wants to do.               As for those last 17 hours still missing
tar entrepreneur Ernie Ball, Valentine                “Sometimes I wish I were back in the        on Valentine’s transcript, the ones his
knew it was the right time. Band members        studio and the time spent on the road was         brothers and sisters like to tease him for?
jumped at the opportunity to relocate to        more balanced,” he said.                          Once he finds time between recording,
L.A. and pursue their ambitions full time.            To improve this balance, Valentine has      surfing and rocking out in front of thou-
     But even with the networking and           taken up jogging most mornings and even           sands, he plans to come back and complete
opportunities the contest provided, the         fits in snowboarding and surfing when he          them.
money and patience of the band members          can.                                                     “I’m serious. I’ll finish my degree
was soon running out.                                 “Jogging’s a great way to see all these     someday,” he said.
     “It was a real struggle,” he said.         random cities. It’s really hard to stay                  “I have no idea when, but I’m going to
     So when Valentine learned from some        healthy on tour,” he said.                        do it.”                                       s
of his friends in the Los Angeles-based               But despite the benefits and pressures

12   SUMMER 2005                                                                                                      J ALUMNI NEWS          35
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Bringing the
message home
Natalie Hahn builds on her work abroad
to help Nebraska children expand their
world from here at home
By DANI KORT


                                                       Her international inter-



N
                 ot many UNL J school
                 grads hold the title of          est began when she was a 4-H
                 “chief ” of anything. But        international farm youth
                 Natalie Hahn is an African       exchange student in New
                 chief in two nations,            Zealand and Japan at age 21.
Malawi and Nigeria.                               After living in both countries,
     She didn’t seize the titles in military or   she was determined to work
political coups. Instead, the nations             internationally.




                                                                                                                                             Photo courtesy Natalie Hahn
bestowed the honorary rank on her in                   Her first international
gratitude for the work she did there and          position was as the Youth
elsewhere with the United Nations for             Program Officer for the Food
nearly 40 years, empowering women and             and Agriculture Organization
benefiting children.                              of the United Nations in
     “Some people accomplish a lot                1970. She was headquartered
because they have a sense that they can           in Rome but had assignments
make a difference — and they do,” said            in Eastern and Southern                           NATALIE HAHN
Will Norton Jr., dean of the journalism           Africa — Kenya, Ethiopia,
college     at     the      University       of   Tanzania, Uganda, Swaziland,
                                                                                                crops and processing techniques for cassa-
Nebraska–Lincoln. “She’s that type of per-        Lesotho and Botswana — during that
                                                                                                va — an edible root that is like a potato
son,”                                             period. Her long-term assignments in
                                                                                                when boiled — as well as yams and soy-
     Hahn grew up in Polk, Neb. Her               Africa were in Nigeria, where she was with
                                                                                                beans to rural Nigerian women. Her most
mother, Grayce Hahn Burney, was a jour-           the International Institute for Tropical
                                                                                                successful fieldwork was the introduction
nalist and active in the Nebraska Press           Agriculture, and Malawi, where she was
                                                                                                of soybeans, an entirely new crop for
Women association. Her father, Lloyd              the UNICEF representative.
                                                                                                Nigerians in the early 1980s.
Hahn, was a farmer, and her stepfather,                “I like her so much because she tries
                                                                                                     Hahn served as the coordinator for
Dwight Burney, was elected to the                 to change people’s lives,” said Florence
                                                                                                women’s economic advancement from
Unicameral in 1945 and served as lieu-            Chenoweth, an international visiting
                                                                                                1987 to 1993 at the United Nations
tenant governor from 1957 to 1965 and as          scholar at the University of Wisconsin-
                                                                                                International Fund for Agricultural
governor from 1960-61.                            Madison and former minister of agricul-
                                                                                                Development in Rome. The program
     Hahn graduated from UNL in 1967              ture in Liberia. “She’s not just a dreamer.
                                                                                                helped to implement loans that empower
with a dual degree in journalism and home         She sees the big picture and goes in to
                                                                                                women’s agricultural projects. She also
economics.                                        make a difference. She sees the importance
                                                                                                served as the UNICEF representative to
     She went on to get a master’s degree in      of connecting people and that we have to
                                                                                                Malawi from 1993 to1997.
journalism from Ohio State University and         think of people globally,”
                                                                                                      Most recently she helped establish
a master’s in public administration and                From 1984 to 1989, while she was at
                                                                                                corporate support for the UN Millennium
doctorate in educational administration,          the International Institute for Tropical
                                                                                                Development Goals as the senior private
planning and social policy from Harvard           Agriculture in Ibadan, Nigeria, Hahn
                                                                                                sector adviser for the United Nations Fund
University.                                       assisted in introducing improved food
                                                                                                for International Partnerships.

36   SUMMER 2008                                                                                                  J ALMNI NEWS       33
     But her work on behalf of those in
need has gone beyond her official career.
                                                     ‘[Hahn] sees the big                        they leave impressed with the hospitality
                                                                                                 and challenges of farming, as well as the
In 2006, she and her friend Florence
Chenoweth decided to launch a fundrais-
                                                   picture and goes in to                        determination to visit again,” she said.
                                                                                                      Some of the trips’ themes have includ-
ing campaign to buy books to be sent to
children in Liberia. They collaborated with
                                                  make a difference. She                         ed women’s leadership and agricultural
                                                                                                 opportunities for Nebraska as well as a
Books for Africa, a Minneapolis nonprofit         sees the importance of                         visit to the Ponca Inter-Tribal Council.
organization that ships donated textbooks                                                        Hahn encourages international connec-
to Africa. Their campaign was a major suc-        connecting people and                          tions for the UNL and has helped form
cess, and 1.4 million books later, the pro-                                                      partnerships between the American
gram Hahn and Chenoweth founded is                  that we have to think                        University of Central Asia and the
now the largest contributor to Books for                                                         University of Nebraska-Lincoln and the
                                                   of people globally.


                                                                                        ’
Africa.                                                                                          University of Nebraska at Kearney.
     For the past 14 years, she has cared for                                                         Besides that, Hahn recently taught a
six Malawian orphans. They are siblings                                                          course at the Center for Global Affairs,
                                                                    FLORENCE CHENOWITH
whose parents “were dear friends who died       UNIVERSITY OF WISCONSIN, VISITING SCHOLAR
                                                                                                 New York University, on women’s global
of AIDS.,” Hahn said. Thanks to her con-                                                         economic empowerment. And she was the
nections with the Malawian family, “I now                                                        founder of the Harvard MIT Women and
have seven grandchildren,” she said.                                                             International Development Group.
     Throughout Hahn’s UN career and            discuss world affairs, hear presentations             “Here is someone bringing people
her time abroad, Hahn’s mother would say        about integrating international studies          from outside and giving them the oppor-
to her,                                         into the curriculum and obtain informa-          tunity to travel. Certainly we’ll be afraid of
     “I love your work in Africa, but what      tion about other countries. Seven out-           immigrants if we don’t know where they
are you doing for Nebraska?” Hahn could-        standing teachers have been awarded              come from. Who we’re around determines
n’t shake her mother’s question.                Kenneth Morrison Fellowships, named for          what we consider normal. And normal is
     She recalled visiting Nebraska class-      a benefactor from Hastings, for interna-         more than what is typical in rural
rooms and being amazed by the limited           tional educational travel during the sum-        Nebraska,” Norton said.
knowledge of basic world geography and          mer. Teachers have traveled to Cambodia,              Hahn’s work has been recognized with
the difficulty students had identifying even    Thailand, Mexico and Cuba.                       the Rotary Achievement Award from the
five of the 54 countries in Africa. She con-         Two students from the UNL College           New York Rotary Club. In addition, UNL
cluded that the best contribution she could     of Education and Human Sciences trav-            awarded Hahn an honorary doctorate of
make to her home state would be to work         eled to China at the end of May with             humane letters in 2000, while the College
with teachers to provide resources for          Morrison Fellowships facilitated by the          of Education and Human Sciences has
understanding other cultures. So she            Malaika Foundation. The students will be         established the Dr. Natalie Hahn
founded The Malaika Foundation.                 in China for almost two weeks as part of         International Award.
     The word malaika means “my angel”          the UNL Study Abroad program’s Child,                 Hahn now spends about two-thirds of
in Swahili, a language of East Africa, espe-    Youth and Family studies.                        her time in New York City and is engaged
cially Kenya. The purpose of the founda-             Recently, Hahn assisted in organizing       to Dr. Martin Fox, a cardiologist affiliated
tion is to strengthen global dimensions in      the Malaika Power of One Award for               with New York University. The rest of the
Nebraska schools.                               Midland Community Service. The awards            time, she is in Nebraska to assist with the
     Chenoweth said, “I was not surprised       will go to students at Midland College,          Malaika Foundation and spend time at her
when she started an organization like the       Fremont, who assist with community serv-         home in Central City. She and her sister,
Malaika Foundation. That’s the type of          ice projects in Fremont and the surround-        Marilyn Pierpont, still maintain the family
person she is. She wants to make sure back      ing areas.                                       farm at Polk, Neb. But she has left her
home she does things to benefit people.              Hahn is proud of the foundation’s           mark on nations half a world away.
You need to benefit people where you are        accomplishments in “providing an inter-               The focus of her work with the United
from first, and then you can help others.”      national lens to Nebraska youth and              Nations was always to benefit women and
     The University of Nebraska at              inspiring teachers to bring a global focus       children by helping to improve education,
Kearney and the Nebraska Department of          to their classrooms.” The Malaika                creating opportunities for women in new
Education recently hosted the foundation’s      Foundation has lent an African art collec-       crops and services and providing financial
fourth symposium on the topic “Bringing         tion to the UNL College of Education and         assistance through savings and micro cred-
the World to Your Classroom.” Previous          Human Sciences; it is on display in both         it.
symposia have been held at Doane                City and East Campus buildings.                       “The thrill of the work was knowing
College, the Mahoney Center and at UNK.              The exposure to new cultures runs           that you had made a difference,” she said.
During the program’s four years, 300            both ways, though. Hahn often brings UN               Chenoweth said, “Wherever she has
Nebraska teachers have participated in the      diplomats or native New Yorkers to visit         worked, she has left some sort of legacy.
symposia.                                       Nebraska.                                        Being made a chief is a huge thing for a
     These seminars offer teachers the               “In almost all cases, it’s the first time   woman. She must have made a huge
opportunity to meet distinguished guests,       the guests have visited the Midwest, and         impact where she was.”                      s

                                                                                                                     J ALUMNI NEWS 37
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                                                                                                              Omaha, where he worked in                That has changed now that

The job is right                                                                                              the promotions and produc-
                                                                                                              tion departments. He also did
                                                                                                              an internship at a corporate
                                                                                                              communications company.
                                                                                                                                                 he is working for a larger televi-
                                                                                                                                                 sion station in southwest
                                                                                                                                                 Florida. He now has his own
                                                                                                                                                 cameraman, but that means he
                                                                                                                   But he never had an           has to work as a team.
Freeman happy to be reporting in Florida                                                                      internship on the news side of           “As a one man band, you
                                                                                                              journalism, and that has           have a vision and that’s fine
By CYNTHIA MCCALL                                                                                             inspired his advice to other       because you’ll see it through,”
                                                                                                              young journalists.                 he said. “But now, you work
                                                                                                                   “Do as many internships       with your photographer as well,



T
           oo bad Drew Carey
           beat Adam Freeman                                                                                 as you can,” he said. “I can’t      and you have to communicate.”
           to his dream job.                                                                                 emphasize that enough. Kids               Since Freeman began as a
             “I originally wanted                                                                            graduate and think they want to     Collier County reporter, he has




                                                                          Photo courtesy NBC2/Naples, Fla.
           to be a game show                                                                                 be a reporter, and five years       covered the county’s most
host,” said Freeman, a television                                                                            later, they aren’t doing what       important events of the day.
reporter for NBC 2 in Naples,                                                                                they thought they would be.”              “I like the fact that you get
Fla.“I wanted to be Bob Barker,”                                                                                  Freeman credits broadcast-     to do a lot of different things,”
who was host of “The Price is                                                                                ing lecturer Trina Creighton        he said. “But you have to be up
Right” for nearly 35 years until                                                                             with keeping him on track and       to speed on a lot of different
he retired and was replaced by                                                                               advising him on his first broad-    things.”
Drew Carey in 2007. “And then                                                                                casting job. Just months before           Freeman said he reads 10 to
I realized that is not an easy gig                                                                           his college graduation, Freeman     12 newspapers each day and
                                          ADAM FREEMAN                                                       didn’t have any post-college        finds himself occasionally
to get. And then I wanted to be
on ESPN. Again, I realized it’s      has already done his share of                                           plans. Creighton advised him to     watching CNN in the evenings.
not an easy gig to get.”             unique stories.                                                         apply for a reporter position at    He still reads the Omaha World-
     So the 25-year-old isn’t giv-         Since he began covering                                           the television station in           Herald and the Lincoln Journal
ing away cars or commenting          Collier County, Fla., which                                             Hastings.                           Star to keep up with Nebraska
on football on TV, but he hasn’t     includes the city of Naples, he                                              “I practically had to make     news.
done too badly. He has inter-        has done a story on illegal alli-                                       him do it,” said Creighton, who           Freeman credits his jour-
viewed Nebraska notables             gator hunting, wild peacocks                                            is a UNL broadcasting lecturer      nalism success to the professors
including Sens. Chuck Hagel          that were on the loose in a                                             and had Freeman in two of her       at UNL’s College of Journalism
and Ben Nelson, Gov. Dave            neighborhood, a man who was                                             classes. “He did it on his own,     and Mass Communications.
Heineman and Tom Osborne,            stung by a stingray and a pro-                                          but I really had to get on him            “You have professors like
former Husker football coach         posed smoking ban on the city’s                                         and encourage him to do it.”        Rick Alloway and Trina
and congressman and now the          beaches.                                                                     Creighton said she thought     Creighton who have been in the
University      of     Nebraska–           He has also taken an air-                                         Freeman would get a lot of          business recently. They are very
Lincoln’s athletic director.         boat tour through the                                                   experience and do well there.       good at preparing the students
     “It was an honor to inter-      Everglades with senators from                                                “I really didn’t apply or      for the real world.”
view Osborne,” Freeman said.         California and Florida.                                                 consider      anywhere     else,”         Creighton said Freeman
“I’ve looked up to him for                 “Unless you are a journal-                                        Freeman said. “I credit Trina a     has been successful in his
years.”                              ist, you don’t get to do things                                         lot for my job in Hastings          broadcasting career because he
     Freeman also interviewed        like that,” Freeman said.                                               because she pushed me to do         is talented.
Rudy Giuliani, former mayor of             Before taking the job in                                          that.”                                    “Adam is just such a good
New York City, who was seeking       Florida, Freeman worked for                                                  Freeman spent two years in     kid,” Creighton said. “There is
the Republican presidential          KHAS-TV in Hastings, where                                              Hastings where he did some          something about him on cam-
nomination at the time and was       he covered Husker football and                                          sports reporting and anchoring      era, and he is such a nice guy off
campaigning in Florida in            got the opportunity to watch a                                          as well as some photography.        camera. He calls me whenever
January, right before the state’s    few games from the sidelines.                                           But his primary responsibilities    something exciting happens in
primary.                                   “It was like a dream,”                                            were news reporting and             his life.”
     “It’s weird to interview        Freeman said. “And you get to                                           anchoring.                                Although Freeman said he
someone like that because            see the game from a whole dif-                                               “Anybody that’s looking to     intends to move up the ladder
you’ve seen them on TV so            ferent perspective.”                                                    get on air should spend time at     and out of Naples one day, he is
many times,” Freeman said.                 Freeman graduated from                                            a smaller station,” he said. “It    in no hurry.
“When you’re watching TV, you        Millard North High School in                                            makes you so much stronger as             “I definitely like it here,”
don’t think about what it would      2001 and decided to attend                                              a reporter.”                        Freeman said. “I’m in no rush to
be like to interview them.”          UNL because it was close to                                                  Because the Hastings sta-      move on. I’m more into devel-
     Freeman graduated from          home and had a good journal-                                            tion was so small, Freeman was      oping and preparing my abili-
UNL in May 2005, and                 ism college.                                                            what he called “a one man           ties.”
although he has been out of col-           During his college years, he                                      band.” He was his own camera-             Drew Carey’s job is safe for
lege only three years, he said he    did an internship at WOWT in                                            man and his own video editor.       now.                             s

38   SUMMER 2008                                                                                                                                         J ALUNI NEWS         33
Eager for                                                                                                                                ness and his ambition that led
                                                                                                                                         him to his current position at
                                                                                                                                         Wieden & Kennedy.
the day,                                                                                                                                            “I wanted to work
                                                                                                                                         here for a long time,” Jensen
                                                                                                                                         said. “I grew up loving ads for
eager to                                                                                                                                 Nike. These guys have been
                                                                                                                                         doing ads for Nike since they

learn                                                                                                                                    started. I wanted to be at the
                                                                                                                                         place that had done work that
                                                                                                                                         had kind of inspired me all my
                                                                                                                                         life.”
Caleb Jensen takes his                                                                                                                          Marco Kaye, a fellow
skills to the West Coast                                                                                                                 copywriter at Wieden &
                                                                                                                                         Kennedy, said about Jensen,
By SARA MCCUE                                                                                                                            “I’m really inspired by him
                                                                                                                                         because of the way that he goes
                                                                                                                                         about every project as an
Many UNL students dread the                                                                                                              opportunity.”
sound of their alarm clocks.                                                                                                                    Kaye, who has been work-




                                                                                                           Photo courtesy Caleb Jensen
They have to pull themselves                                                                                                             ing for the advertising agency
out of bed and force them-                                                                                                               for almost a year, noted that
selves to get ready for the day.                                                                                                         Jensen is committed to pro-
They are groggy and disorient-                                                                                                           ducing great work. “Caleb’s
ed, and the last thing they want                                                                                                         definitely got that real dedica-
to think about is going to class.                                                                                                        tion to the process of writing,”
     Hundreds of miles away in                                                                                                           Kaye said of Jensen, mention-
Portland, Ore., Caleb Jensen, a                            CALEB JENSEN                                                                  ing that this dedication is what
2001 UNL graduate, has a                                                                                                                 separates “good creative copy-
much different attitude in the      pared Jensen for this. “I          class at UNL. Runge challenges                                    writers from not-so-good
early morning. Jensen noted         walked out of UNL knowing          his students’ creativity.                                         ones.”
he often wakes up to the            how to be ready to learn,”              “There are some people                                              Jensen believes the best
thought of finishing a good         Jensen said of the preparation     who are just creative,” Runge                                     way to have success in advertis-
project he is working on in the     he received for his career in      said. “They’ve got what it                                        ing is to be informed but orig-
office of advertising agency        advertising. This knowledge,       takes. There’s another group                                      inal.      He emphasized the
Wieden & Kennedy.                   along with inspiration from        of people who have the ability                                    importance of “knowing what
     “I can look forward to         several advertising professors     to be creative. They need to                                      people are doing in advertising
coming to work every day,” he       who were excited about teach-      have the door opened.”                                            ... but not copying it.” In short,
said.                               ing, helped him as he entered           While      teaching     this                                 he said, “Knowing what’s out
     Jensen displays a great        the workforce.                     course, he often searches for                                     there and doing your own
attitude about his career now,            Fresh out of the advertis-   possible interns, and Jensen                                      thing” is the best advice he can
but he wasn’t always so sure        ing sequence at UNL, Jensen        was one the interns Runge                                         give to students who want to
about his future. He admits         began working at ArchRival, an     chose to work at ArchRival.                                       pursue a career in the field of
that advertising wasn’t his         advertising agency in Lincoln.     Runge said he knows interns                                       advertising.
original major. Like many stu-      This agency focuses on youth-      won’t have lots of experience,                                           Jensen believes every indi-
dents at the University of          oriented advertising, working      but said the firm tries “to find                                  vidual is capable of having a
Nebraska-Lincoln, he started        with clients such as Red Bull      people who just fit — problem                                     successful career. “You can
off with a different plan.          North America and the A&E          solvers, thinkers, funny people                                   make it whatever you want.
Jensen began his college career     cable network.       ArchRival     who can add to the culture.                                       Look forward to your career.
as an architecture major. But       strives to understand the          That’s a big part of what we do                                   Have fun,” he said.
with a nudge from his father,       younger audience and to            for our clients.”                                                        His former employer,
Greg Jensen, director of devel-     search for new ways to adver-           Jensen was a student who                                     Runge, offered the same
opment at the NU Foundation,        tise to them. Because its target   displayed all the qualities                                       advice. “Find your passion. If
he decided to give advertising a    audience is young, the agency      Runge was looking for in an                                       you love what you do, you’ll be
try.                                is always delighted to hire        intern. “He’s also really clever.                                 successful.”
     Jensen spoke highly of his     young employees.                   Ready for anything … always                                              Runge believes that Jensen
experiences at the J school. He           Clint! Runge, creative       willing to take on a challenge.                                   has a bright future ahead of
said many advertising agencies      director and co-partner at         He always stepped up to the                                       him. “This internship here was
want lots of different skills in    ArchRival, also teaches an         plate,” Runge said of Jensen.                                     just one step on the path,”
their employees, and UNL pre-       advanced creative advertising           It was Jensen’s prepared-                                    Runge said.                     s
12   SUMMER 2005                                                                                                                                J ALUMNI NEWS          39
 ALUMNI fyi
         y

Fairbury to Final 4 to Beijing
Lunch with Kevin Kugler                                                                          tened to the games because I liked the
                                                                                                 games.
                                                                                                 Talk about your first job out of college.
By TOM SHATEL                                                                                    I don’t put it on my resume, but I worked
                                                                                                 for six weeks at a radio station in Fairbury,
                                                                                                 Neb. Took me seven months to get the job,




A
              s he leaves for his first Final Four assignment                                    too. So I worked there for six weeks, didn’t
                                                                                                 feel comfortable for a variety of reasons,
              today, Kevin Kugler admits he’s a bit nervous.                                     and took over as sports director at the
              After all, when he calls the national championship                                 radio station in York, Neb. I remember
              game on Monday night, it won’t be for the local                                    when I left the station in Fairbury, the gen-
                                                                                                 eral manager called me in and he was livid
              crew down in Dundee. His voice will be heard                                       that I was leaving. He said it was a mistake
from baseline to baseline in the United States.xxxxxxxxxxxxxxx                                   I would regret for the rest of my life. He
    Then again, Kugler should be getting used to this stage.                                     was wrong.
   Our friendly neighborhood radio sports talk guy (1620 the                                     Then where?
Zone) is moving up the national ladder two pegs at a time. For                                   I worked for the Omaha Racers. Best expe-
two years, Kugler has served as Westwood One radio’s “game of                                    rience of my life. The Racers was the most
                                                                                                 fun job I’ve ever had, but I don’t know if I
the week” voice for college football and basketball. This August,                                would want to do it again. We had a real
he will join Westwood One’s team in Beijing for the Summer                                       young front office. I was director of public
Olympics, where he’ll call the basketball games.                                                 relations and broadcasting, which is the
                                                                                                 fanciest title I’ve ever had.
   Not bad for a kid from Lincoln who wanted to be a sports                                            I’m 24 years old, I’m a couple years
agent and who lasted just six weeks in his first job, at a radio sta-                            out of college and I was like, “Wow, I’m in
tion in Fairbury, Neb.                                                                           the CBA.” It was the greatest job I’ve ever
                                                                                                 had. We’d fly to West Palm Beach and then
   We met on Wednesday at the Dundee Dell. Yes, there is some                                    to Hartford and back to Omaha. It was
irony in that KFAB was just across the street.                                                   great. It was awesome.
                                                                                                 You did a little bit of everything around here
How do you feel about this weekend?              Were you like every other sportscaster in       before “Unsportsmanlike Conduct,” right?
What do you expect?                              this state, growing up wanting to be Lyell      When the Racers folded in 1997, I actually
I don’t know what to expect. I expect a          Bremser?                                        got married the next week. Oops. I free-
grand event. I expect to have fun. I expect      I graduated from UNL in 1994 in journal-        lanced for a few years, doing UNO foot-
to be overwhelmed at times. This is the          ism. But I started as a business major. I was
                                                                                                 ball, UNO basketball, Nebraska women’s
biggest game I’ve ever called. I have to treat   going to be a sports agent. I didn’t like the
                                                                                                 basketball, did a little of everything I
it different because it’s a different event      atmosphere there in business school. It
                                                                                                 could. Then in September of 2000, Neil
than any I’ve covered. Sorry, Omaha. This        wasn’t for me. My mom had always
                                                 encouraged me to go into broadcasting,          Nelkin (station manager of KOZN) called
is bigger than the College World Series                                                          and wanted to know if I would do
                                                 because she’s smarter than me. She
                                                 remembered I would always say things            “Unsportsmanlike Conduct.” It will be
How did you get hooked up with                                                                   eight years ago this September.
Westwood One?                                    during games that the broadcasters would
We at 1620 started producing the CWS             say, sometimes before they would say it.
                                                 When I was going through a time where I         Was that a shock to the system?
preliminary games several years ago.                                                             I didn’t have to offer a lot of opinions as a
                                                 didn’t know what I was going to do, she
Westwood One owned the rights, but they                                                          play-by-play guy. In talk radio, you have to
                                                 said, “Why don’t you go into broadcast-
would not come in until the championship                                                         do a lot of opinions. They are two totally
                                                 ing?” Mom knows best.
series. As part of a deal, they agreed to have        I grew up in Lincoln a big Husker fan.     different jobs. Being good at one doesn’t
one of the 1620 people on the sidelines for      But I didn’t grow up listening to games         necessarily mean you’re good at another.
the championship series. That’s how I got        thinking “I want to be like them one day.”      I’m a much better play-by-play guy than I
started with them. They liked my work. We        When I was 9, I wanted to be a weather-         ever will be a talk show host just because
kept in touch. I was very fortunate.             man. I wanted to be an astronaut. I lis-        that’s what I started out to do. But I had to


40   SUMMER 2008                                                                                                   J ALUMNI NEWS          33
learn how to express an opinion, and that       Because Pederson is gone?                                         There was a helplessness for a lot of people
was not easy to learn.                          You can read into it what you want.                               as they watched what was happening to
                                                                                                                  their program. It was a very good time to
Play-by-play men usually play it straight.      You were also really hard on Jim Rose.
                                                                                                                  be doing a talk show. People needed a place
You have a pretty sharp edge on your talk       The chipmunk voiceover of Rose’s Husker
                                                broadcasts was funny, but it could also
                                                                                                                  to vent, to discuss what the answers might
show. Is that hard to balance? Is it                                                                              be.
forced?                                         be construed as mean. Why did you do
I have never been given any instruction to      that?
                                                                                                                  Some people say talk radio wouldn’t last.
be a certain way. The show evolved. It’s        The stuff we do on the radio is all in good
                                                                                                                  What do you see as its future?
changed. It’s not as easy as sitting down       fun. And I’ve never had a conversation
                                                                                                                   It’s not going away. It’s a format that is
and talking sports for four hours, which I      with Jim about anything we do. He has
                                                                                                                  very good in a local market. The options
thought it was when I started. It’s difficult   never once called me about anything we
                                                                                                                  are limited. You can go to a message board,
to marry sports talk with play-by-play. So      do.
                                                                                                                  go to a bar or turn on a talk show. People
far, so good. But talk to me in five years.          I’m trying to think of how it started.
                                                                                                                  will always look for local information.
                                                We don’t have the rights to air the play-by-
                                                play, do the coaches, so we took it upon                          They can’t get that from their satellite or
What about Steve Pederson? Didn’t he                                                                              their iPod.
have something to do with you getting           ourselves to make our own audio of these
                                                things. We had a fake Bill Callahan, and a                              It will continue to evolve, and it’s a rel-
taken off of Husker volleyball and base-                                                                          atively new craft. I think it will stay rele-
ball games several years ago because of         fake Barry Collier, fake Doc Sadler. We
                                                didn’t have the highlights of the play-by-                        vant. There’s a fan base now, a group of
critical comments you made on the talk                                                                            people, a generation learning about talk
show?                                           play, so we decided to do our own and it
                                                just kind of evolved from there.                                  radio, having a chance to voice their opin-
There was never a confrontation between                                                                           ion. We all have an opinion, and we all
Steve Pederson and myself. The only inter-                                                                        want to voice it immediately.
actions we had were cordial. We’re certain-
ly not friends. I doubt Christmas cards are                                                                       What is the best game you ever worked?
coming anytime soon. He made some                                                                                 Last year’s Auburn-Florida football game
decisions he felt he had to make.                                                                                 ranks right up there. And going to the
      The perception was that he had a hit                                                                        Ohio State-Michigan game last year is one
list on his wall. Gary Sharp. John Bishop.                                                                        I will never forget. It wasn’t a great game,
Kevin Kugler. I don’t believe that was the                                                                        14-3, but it was so electric. Those are the
case. I believe that Steve Pederson was very                                                                      kinds of games that stand out to me.
interested in controlling every aspect of
the product. And you had someone who                                                                              A lot of folks think a local guy who is
was doing a show that was not part of the                                                                         doing national radio should be the
product. And I can’t censor what I say on                                                                         Nebraska football radio man. Your
the radio show. I had to say the things I                                                                         thoughts?
believed. I’m not going to lie to the audi-                                                                        I love what I’m doing. It’s a great job. And
ence just so I can keep doing a volleyball                                                                        by the way, they (NU) have a great guy
                                                                                               CoJMC file photo




game.                                                                                                             (Greg Sharpe) doing it. He’s a terrific play-
      I don’t know that he did it. I don’t                                                                        by-play guy. I think Nebraska fans are real-
think Steve picked up a phone and said                                                                            ly going to love Greg. But it was never the
“Get rid of this guy.” I don’t think Steve                                                                        goal for me.
appreciated or understood someone who                                                                                   I always liked the idea of traveling
did Nebraska games who had a talk show                     KEVIN KUGLER                                           around and doing different teams and dif-
that was at times critical. The two jobs in                                                                       ferent games. I had done one team before,
his mind didn’t interact particularly well.                                                                       and it was a positive experience, but there’s
                                                Is there a grudge between you and Rose?                           also something fun for me to go to all these
Did you ever ask why you were taken off
                                                Any personal history?                                             different places and see these different
those broadcasts?
                                                Oh, no, I don’t have any grudge against                           games. Maybe one day, that one team thing
 No. I never once had a conversation from                                                                         will be there for me. But right now I kind
someone in the athletic department who          Jim.
                                                                                                                  of want to see where this takes me. It may
said, “We had a real issue with what you                                                                          be nowhere, I don’t know. But I don’t real-
said.” I was never really curious. I had a      Really?
                                                No. Jim and I are not friends, but there are                      ly have a 10-year plan. Right now I’m just
pretty good idea what happened. They                                                                              on this amazing ride that a Nebraska kid
didn’t like some of the stuff that was said     other people I’m not friends with. But, to
                                                                                                                  probably shouldn’t be on.xxxxxxxxxxxxxs
on the show. And, as the rights holder of       my knowledge, there’s no problem there.
the broadcast, they had every right.
                                                What was it like to do a talk show the last                       This column appeared in the Omaha World-
     But, on April 20, I’m going to be back
                                                four years during the Callahan and                                Herald April 3 and is reprinted by permis-
doing Nebraska baseball games on NET.
                                                Pederson regime?                                                  sion.

12   SUMMER 2005                                                                                                                       J ALUMNI NEWS           41
J DAYS                            2008




                                                             TERRI TANSEY                                  ALISA MILLER
                                                     Outstanding advertising alumna, ’78          Outstanding broadcasting alumna, ’92


                                                         ‘Every client is look-                          ‘People who wish for
                                                      ing for innovation …                           the way it was – that’s
Finding the next                                      and that innovation
                                                      depends largely on tech-
                                                                                                     never coming back. The
                                                                                                     only thing to do is
‘best thing’                                          nology.                                        move forward.

TERRI TANSEY helps large, small
clients innovate



C
        oke. McDonald’s. Wal-Mart.
        Blockbuster. Sprint. The Kansas
        City Star.xxxxxxxxxxxxxxxxxxxxxx
                                                                                ’
                                                     It was Coca-Cola, one of her clients,
                                                that lured her away from the Lincoln
                                                agency. The company was introducing
                                                                                                                              ’
                                                                                              time she moved into the cell phone
                                                                                              telecommunications realm. “Sprint was
                                                                                              not really known as a retail- or consumer-
    What do these big-name products have        “New Coke” and recruited Tansey to man-       oriented company at all,” she recalled. But
in common? Terri Kuchta Tansey has pro-         age its ad agency network and promotions      the company realized it had better change
moted all of them at some point during          at events like the Indie 500, NASCAR races    and began hiring people from agencies
her 30-year career.                             and the Super Bowl. The job took her all      who understood consumers and how to
     Tansey likes challenges, likes change.     over the nation.                              reach them.
“I like to do different things, and I like to        “I’d get home on Friday night and             Tansey’s first task when she joined
keep learning,” she said. Those inclinations    leave home again on Sunday night. It was a    Sprint in 1995 was to do partnership mar-
have given the advertising and English          great way to see the country,” she said,      keting with AOL, American Express and
double major an array of career opportu-        “even the highways of North Dakota.”          United and American and other airlines,
nities since she graduated in 1978.                  While she was with Coke, one of her      setting up the mechanism for people to
     Her success was recognized in April        most active partnerships was with             earn frequent flyer miles in return for
when the Journalism Alumni Association          McDonald’s, and after three years with the    becoming Sprint long distance customers.
named her the Outstanding Advertising           beverage company, Tansey was recruited to          At the same time, she ran a technolo-
Alumnus for 2008.                               be account supervisor of the McDonald’s       gy incubator for Sprint, a group charged
     Tansey went to work at Bailey Lewis        account for a Kansas City agency named        with high tech innovation and developing
— now Bailey Lauerman — in Lincoln a            Bernstein-Rein Advertising.                   new products.
week after she graduated. She started as a           Bob Bernstein, half of the “Bernstein-        She was the consumer marketing offi-
media buyer; seven-and-a-half years later,      Rein” name, is the creator of McDonald’s      cer and the executive lead for strategic
she was the vice president for media and        famous happy meal, “so the agency was         planning when the so-called “dot com”
research.                                       steeped in all things McDonald’s,” Tansey     bubble burst. That meant “many product
     Rich Bailey, one of the firm’s             said.                                         enhancements would disappear overnight
founders, remembers Tansey. “She really              But the firm also had other clients.     when our subcontractors and consultants
helped us put the place on the map as far       Tansey managed a national advertising         would close their businesses,” she said.
more than just a creative shop,” he said.       program for Wal-Mart, for instance, and            So Sprint took those previously con-
“She was incredibly well-rounded and had        was managing supervisor for the               tracted activities in-house and presented
an appreciation for all facets of the busi-     Blockbuster video account.                    Tansey with another challenge. “It gave me
ness and contributed to the totality of the          After nine years with Bernstein-Rein,    the opportunity to take an old company in
agency’s success.”                              Tansey was ready for another change. This     a staid environment and transform it from
42 SUMMER 2008
            KENT WARNEKE                                 KATHLEEN RUTLEDGE
   Outstanding news-editorial alumnus, ’82        Service to the profession by a non-alumna, ’70
                                                                                                   advertising comes through the agency
                                                                                                   world.”
           ‘The Daily News is                               ‘The industry is reel-                      During her 30 years in the business,
       fighting its way through                         ing in terms of financial                  Tansey said some of the things that have
                                                                                                   changed the most have also stayed the
       the same challenges fac-                         performance, but there’s                   same. “Every client is looking for innova-
       ing newspapers every-                            more than what’s in stock                  tion,” she said, just as they always have
       where:      how to                               reports.                                   been. But “the biggest difference is along




                                 ’                                                 ’
       adapt.                                                                                      the same lines.” Businesses want more
                                                                                                   innovation, and that innovation today
                                                                                                   depends largely on technology.
                                                                                                        Her advice to students preparing to
                                                                                                   enter the advertising and strategic com-
                                                                                                   munications world? “Everybody needs to
selling long distance minutes to serving         The Kansas City Star. She helped with the         be steeped in what’s going on in the
customers every piece of communications          sales marketing when the paper opened its         Internet and social marketing environ-
they use — mobile, Internet, streaming           new $200 million press pavilion in 2005.          ment but not forget that they also need to
video.”                                               She is now a full-time financial, busi-      watch TV, use the radio, read newspapers,
     Sprint was the first telecommunica-         ness and professional advertising specialist      subscribe to magazines — keep up with
tions mobile phone company to sell its           for The Star. She works with many of the          the traditional media that will continue to
entire product line at retail, directly to the   city’s largest banks and with the area’s          be a part of the baby boomers’ lives”
customer. That move, which Tansey                chambers of commerce and other profes-            because it is that group that will control
orchestrated, earned her the Ad Age              sional groups.                                    the majority of consumer spending for
Marketing 100 award for 1999.                         She said she made the move to the            decades to come.
     Sprint was a big company with 83,500        newspaper because “I had never been on                 Even as she works with the evolving
employees; Tansey was one of 200 officers.       the media side, and I was fascinated by           Star, Tansey also continues to operate her
And, while she enjoyed her job in the big        how this company was going to change its          consulting firm, volunteering her time. “I
leagues, she also had a hankering to help        business model because, clearly, the news-        love seeing a small business succeed,” she
the little guys. So in spring 2001, while she    paper industry is not the same burgeoning         said.
was still with Sprint, she founded her own       business it was even a few years ago.”                 She and her husband, Michael Tansey,
consulting company, Second Opinion.                   “Advertisers today reach their cus-          who holds a Ph.D. in economics, also love
     She wanted to take the expertise she        tomers in a multitude of new and different        the Nelson-Atkins Museum in Kansas City
had developed working for some very              ways,” she said, “and The Star has invested       where her husband created a series of
large companies and translate it into suc-       in every conceivable enhancement” by              tours developed for business executives.
cessful programs for local small business-       owning the largest Web site in Kansas City        They met while Terri was completing an
es. “I served, in essence, as the chief mar-     as well as a direct marketing firm, niche         executive MBA program.
keting officer for a number of companies         newspapers and magazines and more.                     Tansey said her job at The Star is pre-
who didn’t need full-time (agency help)               Brett Miller, Tansey’s supervisor at         senting new challenges and opportunities.
but wanted to take advantage of strategic        The Star, said her background outside the              Miller, her boss, said, “I admire the
planning and integrated communica-               newspaper industry has made her espe-             heck out of Terri. … I see great things for
tions.”                                          cially valuable to the newspaper. “She’s had      Terri in the years to come at The Star.”
     Tansey left Sprint in 2003 to operate       marketing exposure in agencies and in big              He hopes she’ll stay around.
her consulting business full-time. While         telecommunications firms,” Miller said.                “If she wants to stay another 25 years,
she had clients all over the country, most       “She has an agency perspective that’s very        she’ll be welcome.”                       s
were in Kansas City, and one of them was         helpful. A lot of our business-to-business                — By CHARLYNE BERENSXXXX       >>
                                                                                                                       J ALUMNI NEWS 43
J DAYS                             2008


Blurring the lines                               Irving B. Harris Graduate School of Public
                                                 Policy. She joined PRI after working at          Satisfaction
                                                 Sesame Workshop (formerly Children’s
ALISA MILLER leads PRI into the                  Television Workshop), where she served as        guaranteed
age of convergence                               assistant vice president and as director of
                                                 business development and strategy for            KENT WARNEKE finds rewards
                                                 Sesame.com.
                                                       At the time she was chosen for the top
                                                                                                  in community journalism

W
           hile the top executives of most
           traditional media outlets are         post at PRI, colleagues described her as
           wringing their hands over the         smart, innovative and energetic — but not
                                                 particularly cautious. Miller herself

                                                                                                  J
implications of new media and the                                                                      ournalism, community and service are
Internet, Alisa Miller has fully embraced        described her vision in an interview with             intertwined in Kent Warneke’s mind.
what the industry calls convergence.             Current magazine: “Where we can see                   It’s a connection he learned at home.
     You can listen to her on YouTube, crit-     exponential growth is through station Web              Warneke’s father, Lee, published the
ically analyzing how the way we see the          sites and other vehicles that support the        newspaper in Plainview, a small northeast
world is shaped by the news — or, more           whole core of what public media is about.”       Nebraska town. Today, Warneke works just
accurately, the choices made by news exec-              But while she is embracing new plat-      down the road in Norfolk, putting into
utives.                                          forms, Miller is also concerned that the         practice the lessons he learned about how
     Or you can look at just a few of the        seeming abundance of information that            newspapers can serve their communities.
initiatives she has launched at Public           comes via the Internet is something of an              “If you are publisher of a weekly
Radio International, which she joined in         illusion.                                        paper in a small community,” Warneke
2001 and where she has been president and              Much of the information, or news,          said of his father’s role in Plainview,
chief executive officer since 2006. Prior to     online is taken from stories originally          “you’re looked at as an integral part of that
taking on the top job, she managed PRI’s         reported for broadcast or print, she noted,      community. You still need to be objective,
new media business and new business              and the increasing pressure for profits in       still need to be fair, but you also have to be
planning, leading the creation of Public         those businesses can’t help but endanger
                                                 original reporting.
Radio LLC, a partnership that manages
block digital radio streams on satellite               “High-market journalism and the              Warneke’s sense of se
radio. And she recently launched Public          drive for profit makes in-depth, quality
                                                 journalism easy to cut,” Miller said.              He may not be in a traditional classroom, but
Action, a “virtual” public square, where                                                            Kent Warneke spends a considerable
audiences can join or form online social               That’s especially true for international
                                                 news, a subject she explores on her four-          amount of time teaching.
networks to discuss issues and share ideas                                                                At Norfolk, Warneke inherited a tradi-
or experiences.                                  minute YouTube talk titled “How does the
                                                                                                    tion established by the paper’s publisher,
     For Miller, clearly, radio is more than     news shape the way we see the world?”
                                                                                                    Jerry Huse: maintaining a relationship with
radio.                                           News networks have cut their foreign
                                                                                                    UNL to bring young reporters to the publica-
     “I see the lines between different types    bureaus by half, she said, which helps dis-
                                                                                                    tion and train them while they were new to
of media continuing to blur,” said Miller, a     tort the view Americans have of the world          their careers.
1992 graduate of the College of Journalism       – a picture she illustrates with a cartogram,            Andrew Moseman, a UNL graduate who
and Mass Communications and winner of            a distorted map of the world.                      interned in Norfolk after his junior year of
this year’s Outstanding Broadcasting                   Her analysis of February 2007 net-           college in 2005, spoke highly of Warneke’s
Alumna award.                                    work news coverage, for example, shows             ability to make young journalists feel at
     For young journalists, she thinks, that     that American news accounted for 79 per-           home as he taught them.
means thinking of themselves as their own        cent of news minutes, much of that domi-                 “If you’re working at the Daily News, it’s
individual media company and thinking            nated by the death of Anna Nicole Smith.           probably going to be your first internship,”
about the craft in a cross-platform man-         The map of local news is even worse, with          Moseman said. “He’s the ideal person to
ner. It also means finding a passion. “The       only 12 percent of coverage focused on             work with if you’re just coming out of your
hunger and drive is what makes someone           international news. Internet news was no           first or second year in college.”
successful,” she said during her J Days visit.   better, Miller said, citing studies that found           Because of the paper’s size, Warneke is
      Miller’s path to the top job at PRI is a   the top 24 stories on Google and Yahoo             closely involved with the editing process for
                                                 News to be the same as those on network            the young journalists’ stories but works in a
primer in creative thinking. After graduat-
                                                 news. She said the problem is not lack of          manner that doesn’t intimidate new
ing from UNL, she earned an MBA and
                                                 interest and noted that the number of peo-         reporters.
MPP at the University of Chicago’s                                                                        “He’s not high-strung or anything. He’s
Graduate School of Business and the              ple who say they follow international news
                                                 has increased to 52 percent from 37 per-           a very easy guy to work with,” Moseman
                                                                                                    said.
                                                 cent 20 years ago.
   ‘I see the lines between                            “I know we can do better,” she said in             Moseman went on to complete a gradu-
                                                                                                    ate science writing program at the
different types of media                         her videotaped remarks. “And we can’t
                                                                                                    Massachusetts Institute of Technology and
                                                 afford not to.”




                                         ’
continuing to blur.                                                                          s
                                                                                                    has begun an internship with Discover
                                                                      — By STEPHANI RUIZ
                          ALISA MILLER
44   SUMMER 2008                                                                                                     J ALUMNI NEWS           33
    involved in and promote your community              boards and committees in the Norfolk                   The 27 editorials Warneke wrote dur-
    and devote a lot of attention to it.”               community.                                        ing the year following the bank shootings
         The same is true in a community the                  But his and the paper’s community           earned him the Francis L. Partsch Editorial
    size of Norfolk, he said. The publisher and         involvement may never have been deeper            Leadership Award in 2004. The Omaha
    editors are expected to be involved, and            than it was following the September 2002          World-Herald had established the award
    they are. Good thing it’s something                 attempted robbery and shootings at                the previous year in honor of retired edito-
    Warneke said he enjoys doing.                       Norfolk’s US Bank branch in which five            rial page editor Frank Partsch.
         In recognition of his service to jour-         people were killed. The men charged with               Though it’s hardly on the same scale
    nalism and his community, Warneke was               the killings were Hispanic, and the poten-        with the newspaper’s response to the bank
    named the Outstanding News-Editorial                tial for racial conflict after the incident was   shootings, Warneke said the Norfolk Daily
    Alumnus for 2008 by the UNL Journalism              huge.                                             News is currently fighting its way through
    Alumni Association.                                       Warneke said dealing with the situa-        the same challenges facing newspapers
         Warneke majored in journalism and              tion was one of the biggest challenges he’s       everywhere: how to adapt to the changing
    political science at UNL. He also worked at         faced at the paper, “but also, strange as it      media world.
    the Daily Nebraskan, joined a fraternity,           seems, it was an exhilarating situation. It            “We offer an electronic edition of the
    donned the red robe of an Innocent and              was tragic for the community, but it was an       paper that is Web based,” Warneke said,
    earned fine grades before graduating in             opportunity for the Daily News to put its         and are adding more and more video, slide
    1982.                                               best effort forth — to report on whatever         show, blogs — “all the kinds of things we
         Warneke got a job at the Omaha                 needed to be reported on, to provide edi-         know are happening in the newspaper
    World-Herald right out of college but left          torial comment, to be a calming influence,        industry.”
    in 1987 to take a position as managing edi-         a mediator.                                            Norfolk Daily News reporters are
    tor of the Norfolk Daily News.                            “You have to take advantage of those        encouraged to think of stories in new
         More than 20 years later, he is now the        opportunities when they come along even           ways, and they are shooting video, posting
    publication’s editor and vice president.            though we don’t want those opportunities          things to the Web site, working on slide
    And he serves on and leads a number of              to come along,” Warneke said.                     shows.
                                                                                                               Those kinds of changes may be hard-
ervice includes helping young journalists                                                                 er to accomplish at a family owned paper
                                                                                                          like the Daily News than at a paper that’s
                                                                                                          part of a chain with access to more
     Magazine.                                         succinct description of Warneke’s abilities:
                                                                                                          resources, he added, but it has to be done.
           But the essential lessons he learned in           “He writes stories, edits nearly every-
                                                                                                          “In whatever method or manner it’s deliv-
     Norfolk haven’t changed.                          thing, leads the newsroom, makes appear-
                                                                                                          ered, there’s still a need for information
           “Three years ago I was doing reports        ances in the community and somehow still
     about tourist attractions in Nebraska and         manages to have time every day to mentor
                                                                                                          and a need for citizens to be informed. We
     the Wayne County Fair,” Moseman said.             the intern. It was probably the most guid-
                                                                                                          just have to figure out the best way to do
           “As far as what I’m doing is concerned,     ance I’ve ever received at an internship.”         it.”
     the things that make good writing are the               For Warneke, the idea behind his work             Thus far, the newspaper seems to have
     same, whether you’re in a small town at a         with young reporters is simple: He wants to        been reaching that goal on a regular basis.
     daily newspaper like Norfolk or you’re            prepare them for the challenges they will          The Norfolk Daily News has won the com-
     doing things on national scientific discover-     face in the future in a way that takes advan-      munity service award among Nebraska
     ies at MIT. You try to incorporate the same       tage of a small paper’s ability to give            daily newspapers for eight of the last 11
     kinds of stuff.                                   interns a broad range of experience in a           years. The award is endowed by the Omaha
           “In a way, it’s a lot of the same princi-   close-knit environment.                            World-Herald.
     ples I was working on when Kent was teach-              Interns provide a unique benefit for a            Warneke praised the staff members at
     ing me three years ago,” he said.                 publication, Warneke said. They bring a            the Norfolk paper for being willing to
           Meredith Grunke Gardner, a UNL grad-        refreshing sense of energy and enthusiasm          adapt to the changes their jobs demand
     uate who worked with Warneke in 2006 and          to a newsroom.                                     and to remain responsive to and involved
     is now a reporter with the Grand Island                 “I think what’s most important is to         in their community. He said working with
     Independent, echoed those ideas.                  acknowledge that and not to try to blow            such dedicated people is one reason he
           “He knows the interns are learning,         smoke in that. We are all involved in an           finds his job rewarding.
     but at the same time he wants to treat them       evolving and changing industry, and we’re               The Norfolk community is another.
     like regular reporters, and he wants them to      all searching for the best approach,” he           “There are lots of good people here,” he
     have good assignments and good learning           said.
                                                                                                          said. “I’m really proud of what the com-
     experiences,” she said of Warneke.                      So the more the industry can teach
                                                                                                          munity has done. Hopefully, the Daily
           “He’s happy to cater to your own com-       interns that journalism is “a work in
                                                                                                          News has played a part in making some
     fort zone as a reporter, but at the same          progress,” Warneke said, the better.
     time he pushes you to do your best and                  “I think the key as much as possible is
                                                                                                          important things happen.”
     treats you very professionally.”                  to make an intern understand that there is
                                                                                                               After all, that’s what one would ex-
           Jenna Johnson, another former intern,       no scientific formula to this.”            s       pect of a newspaper that serves its com-
     now with the Washington Post, provided a                            — By JOHNNY PEREZ                munity.                                   s
                                                                                                                   — By CHARLYNE BERENSXXXX      >>
    12   SUMMER 2005                                                                                                         J ALUMNI NEWS        45
J DAYS                            2008


Important work
KATHLEEN RUTLEDGE believes
in journalism’s goals, even as
the industry is changing



A
        fter 30 years in the newspaper busi-
        ness, Kathleen Rutledge called it
        quits last November.xxxxxxxxxxxxx
    “I always said to myself that I would
keep working as long as it’s fun,” said the
retired editor of the Lincoln Journal Star.
“The non-fun was starting to rise.”
     And while Rutledge doesn’t elaborate
on the non-fun part of her former job, it
isn’t hard to believe it was there given the
unprecedented pressure the business is
currently facing along with an editor’s
responsibility to steer news coverage as
well as manage tightening resources. Even
so, she’s far from pessimistic.
     “I believe that there’s no question that
the industry is really reeling in terms of
financial performance, but there’s more of
a future to journalism than what’s in stock
market reports,” she said. She cites a blog
where she recently read that journalism is
not so much in a period of transition now         KATHLEEN RUTLEDGE                 •     ALISA MILLER           •     KENT WARNEKE
but rather that constant change is really
the new reality for journalism.
     Rutledge, who was honored for              became the news side’s responsibility, the     teacher at a school for children with devel-
“Service to the Profession by a Non-            Web editor spent only about 10 hours a         opmental disabilities.
Alumnus” during this year’s J Days, said        week working on the site, she said. Now             But at age 27, she decided to take her
newsrooms are still important places            there’s a full-time staff, and the site fea-   father’s advice and began taking journal-
doing important work. But young journal-        tures blogs, videos, podcasts, interactive     ism classes at UNL in 1976.
ists today must make themselves more            graphics and opportunities for reader               “He just thought I was pretty com-
employable by learning multimedia skills        feedback. Online deadlines come first.         fortable with writing,” she said. She added
as newspapers move into digital journal-             But for Rutledge, the basics remain.      that her uncle, Jack Fischer, had been the
ism. And one thing hasn’t changed, she          Joe Starita, a member of the J school facul-   editor of the Daily Nebraskan in the 1930s
said: A good reporter has to have “curiosi-     ty who was city editor at the Journal Star     and that her father thought she could be
ty, high energy, a fierce commitment to         from 1998-2000, said, “Kathy Rutledge is       another member of the family who could
accuracy and fairness and balance, a heart      old school. By that I mean she has a great     do well in journalism.
and a thick skin.”                              deal of integrity. … She was almost neu-            At the end of her first year of journal-
     Today’s newsroom is a different place      rotic in insisting that stories be fair and    ism classes at UNL, one of her professors
than it was when she began her career in        balanced.”                                     suggested that she get some real-life jour-
1977 as a death-and-weather clerk at the             Rutledge, 59, took an unusual path to     nalism experience. The professor got her
Lincoln Journal, then the city’s evening        the city’s top newsroom job.                   that job as a death-and-weather clerk in
newspaper. Back then, the tools were type-           She had no journalism experience          1977 — and that was the end of her formal
writers and pencils. Now, it’s a different      during high school or college. She gradu-      journalism education.
story — and the biggest changes have            ated      from     the     University     of         “As soon as I walked into a news-
come via the advent of online journalism.       Nebraska–Lincoln in 1970 with an English       room, I was just hooked,” Rutledge said.
     “The Web has to be integrated into the     degree, not knowing what she wanted to         She didn’t return to school.
work flow,” she said. When the Lincoln          do. She worked for the Nebraska                     And it wasn’t long before she moved
Journal Star went online in the mid ’90s,       Department of Public Welfare, as a coun-       into increasingly important roles at the
the site was not even handled in the news-      selor in a group home for children who         paper. In 1995, when Lee Enterprises —
room. Later, when the Web site first            were in trouble with the law and as a          which already owned the Lincoln Star, the
46   SUMMER 2008                                                                                                 J ALUMNI NEWS 33
                                                                                                                                                                 Not just
                                                                                                                                                                 clowning around
                                                                                                                                                                 ULYSSES CARLINI SR. focused on
                                                                                                                                                                 young people throughout his
                                                                                                                                                                 career



                                                                                                                                                                 L
                                                                                                                                                                        ong before Bert and Ernie moved into




                                                                                                                            Photo courtesy Ulysses Carlini Sr.
                                                                                                                                                                        their brownstone apartment on
                                                                                                                                                                        Sesame Street, back before Mr. Rogers
                                                                                                                                                                 had his neighborhood, the children of
                                                                                                                                                                 northwest Kentucky had Peppo the Clown.
                                                                                                                                                                       Ulysses Carlini Sr., the 2008 Nebraska
                                                                                                                                                                 Broadcasting Pioneer award winner, began
                                                                                                                                                                 his television career in 1953 at WEHT-TV
                                                                                                                                                                 in Henderson, Ky. Besides producing pro-
                                                                                                                                                                 grams and selling advertising, Carlini was
                                                                                   ULYSSES CARLINI SR.                                                           the creator and host of “Peppo the Clown,”
                                                                                Nebraska Pioneer Award recipient                                                 a Saturday morning children’s program. He
                                                                                                                                                                 wore white make-up decorated with blue
                                                 Photo by Teresa Prince




                                                                                                                                                                 hearts and, after the show, spent a lot of
                                                                                                                                                                 time with children in the audience.
                                                                                                                                                                       “It was the hardest job I ever had,” said
                                                                          slavish devotion to old fashioned, old                                                 Carlini, who played Peppo for six years. “All
                                                                          school journalism ethics. Her word you                                                 the kids wanted to meet me.”
                                                                          could take to the bank, and she assumed                                                      Carlini bade farewell to Peppo in 1959,
                                                                          that her reporters and her editors were                                                moving across the Ohio River to Evansville,
            TERRI TANSEYxxxxxxxx                                          going to adhere to the highest form of                                                 Ind., to take the job of programming direc-
                                                                          ethics journalism can achieve.”                                                        tor at WTVW-TV. But the promotion to
                                                                               One story that drew a lot of attention                                            management didn’t end his on-camera
morning newspaper — bought the                                            — and complaints — during Rutledge’s                                                   work; at WTVW, he created and hosted
Journal, Rutledge went from being editori-                                tenure was the Journal Star’s scoop that                                               “Fire Chief Andy,” another children’s pro-
al page editor for the evening paper to city                              Frank Solich was about to be fired as head                                             gram.
editor for the new Lincoln Journal Star.                                  football coach in 2003. Fans who liked                                                       While at WTVW-TV, Carlini met
She subsequently became managing editor                                   Solich were enraged with the newspaper,                                                Richard Shively, who had bought KNOP-
and, in 2001, editor.                                                     even though the story turned out to be                                                 TV in North Platte, Neb. Shively offered
     The merger wasn’t an easy transition,                                true.                                                                                  Carlini the job of vice-president and gener-
said Catharine Huddle, now Sunday edi-                                         Rutledge shepherded the story into                                                al manager of the western Nebraska sta-
tor, because two separate and highly com-                                 print, Huddle said, telling the staff, “This is                                        tion. When Carlini arrived in 1968, the sta-
petitive staffs merged into one staff                                     what we know, this is what we don’t know                                               tion needed new lights, new cameras and
overnight. “Living through it was pretty                                  and this is what we need.”                                                             new just about everything else.
much hell,” Huddle recalled.                                                   A little more than six months into her                                                  “It was really a struggle. There was so
     However difficult that period was,                                   retirement, Rutledge doesn’t seem to miss                                              much to do,” Carlini said. “The transmitter
Rutledge said the merger wasn’t a bad                                     the firing line. Although she originally                                               — every other week it would go off the air.
thing. “I think the paper did well under                                  thought about taking another job after a                                               It was tube driven. You had to be a doggone
Lee,” she said, adding that Lee didn’t dic-                               period of time off, she said she’s having                                              genius to keep the thing going.” When the
tate what went into the newspaper and                                     such a good time that she has abandoned                                                transmitter was down, the station was off
that the company encourages good local                                    that plan, at least for now. Married to for-                                           the air until engineers could figure out how
journalism. “I was proud that Lee                                         mer U.S. Poet Laureate Ted Kooser, she is                                              to fix it, Carlini said
Enterprises, before I left, was doing its best                            volunteering at Clinton Elementary                                                           KNOP has come a long way since then,
to maintain quality journalism in a com-                                  School and doing research at the State                                                 and Carlini said that getting the station on
petitive market.”                                                         Historical Society, reading archived news-                                             its feet is one of his proudest accomplish-
     Starita thinks Rutledge was one big                                  papers from the 1880s.                                                                 ments.
reason the Lincoln paper was able to                                            “I’m not so old that I can’t have fun                                                  It was that accomplishment —
maintain that quality. “One thing that                                    before life is over,” Rutledge said.        s
really stands out about her was her almost                                          — By NATASHA RICHARDSON
                                                                                                                                                                 and many more — that led to              >>
 12 SUMMER 2005                                                                                                                                                                      J ALUMNI NEWS          47
J DAYS                             2008

continued from page 47
                                                                                                                      Recognizing service
                                                                                                                      and commitment
                                                                                                                      Dean Will Norton highlighted the
                                                                                                                      contributions of each of the three
                                                                                                                      Dean’s Award winners when he
                                                                                                                      presented the awards at the college’s
                                                                                                                      J Days honors convocation

                                                                          Photo courtesy Nebraska Press Association
                                                                                                                      By ASTRID MUNN




                                                                                                                                                                                          Photo courtesy University Communications
Ulysses Carlini Jr. (left) accepted the Broadcast Pioneer Award from
Nebraska Broadcasters Association chairman Dennis Brown,
KCSR/Chadron, at the alumni award luncheon


Carlini’s being honored with the 2008 Broadcast Pioneer Award,
presented during J Days ceremonies by the Nebraska Broadcasters
Association.
       “Without my wife (Georgene), I couldn’t have done it,”
Carlini said of his career. And there’s ample proof of family
involvement.
      “At some point in the late ’70s, nine of the 30 people at                                                                      JOHN GOTTSCHALK
KNOP were Carlinis,” recalls Lewys Carlini, now general manager
of the station. All of the eight Carlini children, at one time or                                                     JOHN GOTTSCHALK is a native of Rushville, Neb., and an alum-
another, worked for their father at the station. Another son,                                                         nus of UNL. As CEO and publisher of the Omaha World-Herald,
Ulysses Jr., is general manager of KHAS-TV in Hastings, Neb.                                                          he was publisher of the largest news organization in Nebraska.
      Carlini earned a master’s degree in oral interpretation of lit-                                                      His publishing decisions and personal and corporate phi-
erature — or, as he calls it, “reading aloud” — from Northwestern                                                     lanthropy have played a major role in setting a trajectory of
University. “One thing that really ought to be stressed to people                                                     progress for Omaha and Nebraska, and the kindness and gen-
who are going to be on the air, radio or TV, is oral interpretation                                                   erosity he and his wife, Carmen, have demonstrated to dozens
of literature,” he said. “That’s what you’re going to do the rest of                                                  and dozens of foster children have provided essential support
life: read aloud. People come into the business and don’t know                                                        for and given hope to those who had no hope.
                                                                                                                           Today Mr. Gottschalk is chairman of the Omaha World-
how to talk. There’s a lot to this reading aloud.”
                                                                                                                      Herald Company. He has been larger than life in the news
      Though officially retired, Carlini, 83, is still engaged in read-
                                                                                                                      industry of Nebraska during his years of publishing leadership
ing aloud, coaching the young on-air talent at KNOP. One of his
                                                                                                                      and deserves special recognition.
current students is Kendra Potter, the 20-year-old anchor of the                                                           For his decades of contribution to life on the Great Plains,
station’s 6 p.m. and 10 p.m. news programs.                                                                           the Dean’s Award is merely a token expression of the signifi-
      “He’ll even call after a newscast and give critiques or say pos-                                                cance of the leadership he displayed from World-Herald Square
itive things about it,” Potter said. “I give him most of the credit; in                                               on Dodge Street and now from the newspaper’s new offices at
seven months, I went from reporter to anchor.”                       s                                                1314 Douglas St.
                                               — By AARON JAMES
48   SUMMER 2008                                                                                                                                              J ALUMNI NEWS         33
D
         on’t blame the newspapers’ prob-       ing it modern appeal and maintaining the                                  importance. And for news that is of inter-
         lems on the advent of Internet.        journalistic integrity of the state’s largest                             est — we’re struggling to keep the audi-
         The Internet is not that great a       and most influential publication.                                         ence captive.”
challenge to newspapers, said John                    It’s not a problem with an easy solu-                                    It’s almost as if news for the sake of
Gottschalk, recently retired publisher of       tion. Gottschalk, chairman of the World-                                  news isn’t enough. It also must amuse.
the Omaha World-Herald. It’s just another       Herald Company, likened the new reader                                         “Frankly, a lot of people would rather
method of distribution, really.                 to a caterpillar in a cocoon, wrapped in a                                be entertained than informed,” said
     The challenge is figuring out what to      single strand of thought.                                                 Partsch, retired editor of the opinion page
post online and what to print on paper, he            King, the World-Herald’s executive                                  at the World-Herald, where he worked for
said. Behind this challenge are readers,        editor-turned director of initiatives, said,                              30 years. “We have to balance public policy
whose interest in public policy is receding.    “It’s a combination of apathy and the sin-                                news with the imperative of entertaining
     In addition to being honored for their     gle-interest aspect of people’s thinking.                                 in order to get the largest possible reader-
longtime contributions to Nebraska jour-        And I think journalists lament that a bit.”                               ship.”
nalism, the winners of this year’s Dean’s             Gottschalk agreed. “I think newspa-                                      The importance of readers to a news-
Award — Gottschalk, Larry King and              pers reflect society, and they are reflecting                             paper’s survival can’t be ignored.
Frank Partsch — also were recognized for        much more superficial interests,”                                              “Newspapers are business enterpris-
their most recent efforts: seeking a balance    Gottschalk said. “There’s more soft news                                  es,” Partsch said. “They have to
for the Omaha World-Herald between giv-         and almost a pandering to issues of minor                                 attract readers. To do that, we have to                                 >>




                                                                                                                                                              Photo courtesy Omaha World-Herald
                                                                Photo courtesy Omaha World-Herald




                    FRANK PARTSCH                                                                                         LARRY KING
 FRANK PARTSCH, a 1967 graduate of this college, joined the                                         LARRY KING, former executive editor of the Omaha World-
 ranks of the Wall Street Journal before returning to Sidney, Neb.,                                 Herald, is a graduate of the University of Nebraska at Omaha.
 to carve out a career as a community journalist.                                                        He culminated his career by leading the newsroom of the
      Later he would join the Omaha World-Herald and gain                                           Omaha World-Herald during the last decade, making significant
 stature as one of the true craftsmen of editorial writing in mod-                                  changes in news coverage and presentation.
 ern newspapering. Because of the power of his newspaper in its                                          He has been a long-time supporter and promoter of the
 circulation area, few editorialists have had as much influence                                     quality of graduates of this college. His insights and encourage-
 day after day after day after day.                                                                 ment have played a major role in influencing decisions this col-
      Moreover, through the years his insights and reflections                                      lege has made through the years.
 informed executives of the Omaha World-Herald and influenced                                            Tonight we present the Dean’s Award in recognition of a
 the newspaper’s policies in many areas. He clearly was a calm                                      career devoted to excellence through leadership on the domi-
 and thoughtful voice on whom the company leadership could                                          nant newspaper of the region. Although he could not be here for
 depend for steadiness and depth.                                                                   this event, please join me in honoring Larry King.
      Tonight we extend the Dean’s Award as an expression of our
 respect for his careful reflections on the issues and challenges of
 contemporary life on the Great Plains. We honor this gentle son
 of the plains who did not shrink from confronting the topics of
 controversy for his state and community.

12   SUMMER 2005                                                                                                                             J ALUMNI NEWS                                        49
J DAYS
continued from page 49
                                     2008


report what readers want. The audience           standards of completeness, thoroughness             since World War II, things have gotten bet-
has changed, and the changes in the news         and accuracy, even if the market doesn’t            ter, and the children and grandchildren of
product are to adapt to the audience.”           seem to be demanding it.”                           the people who fought in World War II
     But that is not to say the World-Herald          He said readers might not be demand-           have gotten pretty comfortable,” King said.
is going to be all Miley Cyrus all the time.     ing news of world events or public policy           “But if we look around — at the war, at
     “We need to keep the news product           because they feel secure in their surround-         fuel prices, at the downturn in our econo-
and give it to readers quickly in the format     ings, but despite that, some news simply            my — there are danger signs telling us
they want to receive it,” King said. “At the     must be made available.                             we’d better pay attention to what’s going
same time, I think we need to adhere to               “I think in each succeeding generation         on.


                                                    NEBRASKA STATEHOOD DAY



     ‘Guard this heritage well’
By JOHN GOTTSCHALK                                                                                                                        plains standing dark against a
                                                                                                                                          thundercloud …
                                                                                                                                               “The tall white tower of


A
            s a young boy grow-
            ing up in Rushville in                                                                                                        our capitol reaching into the
            the far northwest cor-                                                                                                        mists of the night …
            ner of this great                                                                                                                  “In their keeping lies the
state, I recall my first visit to                                                                                                         heritage of the vision followed
this building — and the awe I                                                                                                             by their fathers the wide-world
felt at its beauty and grandeur.                                                                                                          across, a vision of a land free
      Never in my wildest imagi-                                                                                                          from intolerance — and oppres-
nation did I suspect the state I                                                                                                          sion — and want. Guard this
love and have spent my life                                                                                                               heritage well.”



                                                                                                                 Photo by Teresa Prince
serving would one day honor                                                                                                                    Guard this heritage well.
me in this beautiful rotunda.                                                                                                                  Longtime friends Lloyd
      I am humbled by your                                                                                                                Castner, Jane Hood, Don
presence here tonight and the                                                                                                             Overman and Roger Lempke
words of Gov. Heinemann in my                                                                                                             and new friend Clayton
introduction. I am equally hon-                                                                                                           Anderson have been great
ored by the presence of my                                                                                                                guardians of this heritage —
                                     John Gottschalk (left) accepts the Dean’s Award at the Honors Convocation
family including my wife,                                                                                                                 and I am honored to be in their
Carmen, daughters, Jodi and                                                                                                               company tonight as they also
Christina, and their families,       this special place.                    make you see Nebraska as it                                   receive awards.
and my sister, Lynn Roper, and            Mari Sandoz lived and is          must have looked to the trail-                                     I give humble thanks to the
her husband Dana.                    buried in my home county of            weary eyes of the early settlers                              NEBRASKAland Foundation for
      What a wonderful state         Sheridan. In 1939 she wrote a          coming from far and strange                                   the high honor they have
we share! I’ve had the privilege     response to a rural school in          lands in search of homes and                                  bestowed on my life’s work for
of knowing and/or working            Nebraska, which had made               freedom from want and                                         Nebraska.                      s
with all but one of the 25 past      inquiry of the famous author as        oppression for themselves and
recipient            of        the   to why she had returned to             their children.
NEBRASKAlander Award, start-         Nebraska. Her eloquence                     “But I have no words to                                  John Gottschalk of Omaha, former
ing with its inaugural winner        speaks far beyond mine in her          give these things reality. I can-                             publisher of the Omaha World-
Tom Osborne and including            answer to the children — and           not even hope to express my                                   Herald, received the 2008
three in attendance tonight: Fr.     about what tonight we cele-            own feelings for Nebraska. To                                 Distinguished NEBRASKAlander
Val Peter, Mike Yanney and Jim       brate as Statehood Day. She            me, this is Nebraska — this and                               award during ceremonies March 1
Keene. That says something           wrote:                                 the thousands of things that                                  at the Nebraska State Capitol. The
very powerful about Nebraska.             “I wish I could make you          come suddenly to mind when I                                  award is presented by the
It is a place where men and          see the region as it must have         am far away. …                                                NEBRASKAland Foundation to
women of goodwill can, and           looked to the free-roving                   “A recollection of a slow,                               those who have distinguished
do, exert their efforts for the      Indians when spring last ran           golden autumn hanging along                                   themselves in service and recogni-
good of all. It is the legacy of     swift and green along the              the breaks of the Missouri …                                  tion of the state’s social, historical,
our populism and our enduring        slopes, bringing new grass for              “The dark velvet of spring
                                                                                                                                          cultural or economic well-being.
spirit of neighborliness. We         winter-gaunted ponies and for          plowing seen through the haze
care about one another, and                                                                                                               Printed here are the remarks
                                     the buffalo that would soon            of evening with wild geese
we strive to improve the lives                                                                                                            Gottschalk made in accepting the
                                     move like a dark cloud out of          honking overhead …
and prosperity of all who share      the horizon. I would like to                “The cedars of the high                                  award.

50   SUMMER 2008
      “Our job in journalism is to get read-   immediacy than any other,” he said. “I
ers’ attention.”                               believe we are evolving in a positive direc-
      And strong writing, all three men        tion; it’s not going to be like anything
said, will always draw attention.              we’ve seen in the past.”
      “If someone is into Grand Theft Auto          So before waxing nostalgic for news-
news, they aren’t going to look at the op-ed   papers of yesteryear, perhaps journalists
page,” Partsch said. “But I have long felt     and readers alike should take heart.
that a good piece of writing will still             “Newspapers still tell great stories,”
demand to be read, even by those who are       Gottschalk said. “What we have to look
not interested.”                               forward to in newspapers is a continuation




                                                                                                                                                                           Photo courtesy University Communications
      Though the readership is changing        of credible and reliable and accurate news.
and newspapers may at times indulge in         Newspapers are places of important and
fluff, Partsch said these transformations      interesting matters and give us the oppor-
are not necessarily bad.                       tunity to be inspired, to be contemplative
      “Maybe I’m a fatalist, but we are see-   or to have a laugh.”
ing a cultural evolution with much more             Sounds entertaining.                 s



                         2007 Sorensen Award
                                                                                                                                        JIM SEACREST


                                                                                                                            Seacrest honored
                                                                                                                            for helping to build
                                                                                                                            the university
                                                                                                                            Jim Seacrest was honored by the university
                                                                                                                            at commencement ceremonies on May 10
                                                                                                                            with the Nebraska Builder Award.
                                                                                                                                 The award is the highest non-academ-
                                                                                                                            ic award granted by the University of
                                                                                                                            Nebraska–Lincoln and, since May 1946,
                                                                                                                            has been given by the university to individ-
                                                                                                                            uals who have displayed exceptional serv-
                                                                                                                            ice to the state and university.
                                                                                                                                 Recipients are individuals who have
                                                                                                                            contributed to building programs and the
                                                                                                                            reputation of the university either because
                                                                                                                            of their connection with or contributions to
                                                                                                                            the institution.
                                                                                                                                 Seacrest graduated from UNL in 1963
                                                                                        Image courtesy Omaha World-Herald




                                                                                                                            with a degree in business administration.
                                                                                                                            He had a long career as president and
                                                                                                                            chairman of the Western Publishing
                                                                                                                            Company in North Platte, publishers of the
                                                                                                                            North Platte Telegraph and other papers.
                                                                                                                                 He and his wife, Rhonda, have provid-
                                                                                                                            ed major support for the journalism col-
                                                                                                                            lege, the UNL business college and the UNL
                                                                                                                            College of Fine and Performing Arts. At the
                                                                                                                            J school, they have endowed several pro-
       HENRY J. CORDES, ERIN GRACE, CINDY GONZALEZ, KENT SIEVERS and RUDY
                                                                                                                            fessorships, underwritten the furnishing of
       SMITH won the Thomas C. Sorensen Award for Distinguished Journalism in
                                                                                                                            the J.C. Seacrest Lecture Hall, endowed a
       Nebraska during 2007 for the Omaha World-Herald’s four-part series “Omaha                                            lecture series and created an endowed
       in Black and White.” The award was presented by the J school during the J Days                                       scholarship.                              s
       honors convocation.                                                         s
  12   SUMMER 2005                                                                                                                              J ALUMNI NEWS         51
                JNews         & Notes
            ADVERTISING                             PHYLLIS LARSEN served as a reviewer for                                     the Nebraska Medical Association in
                                                    the public relations research paper compe-                                  Lincoln.
                                                    tition for the Association for Education in                                      Struthers worked with the Lincoln
FRAUKE HACHTMANN became chair of
                                                    Journalism and Mass Communications                                          Journal Star and Lee Enterprises to develop
graduate studies at the College of                  summer conference. For the second time,                                     a course in advertising sales that resulted in
Journalism and Mass Communications at               Larsen also led a summer study abroad                                       six students’ flying on Lee’s corporate jet to
the beginning of spring semester. She also          class to Mexico to explore the use of mass                                  headquarters in Davenport, Iowa, where
oversees the college’s assessment activities        media in a developing country. The group                                    they presented their concept for a new
and represents the college on the campus-           included 11 students representing eight                                     mobile product to CEO Mary Junck.
wide interim Achievement-Centered                   different majors.                                                                Struthers advised the National
Education committee.                                                                                                            Student Advertising Competition team,
     In the spring, she presented a peer-           NANCY MITCHELL completed work as a                                          which spent the year researching use of text
reviewed article at the Western Decision            co-author with Sandra Moriarty on a new                                     and instant messaging in order to develop
Sciences Institute’s Annual Conference in           edition of one of the leading introductory                                  a campaign for AIM. The team took third
San Diego, Calif., and another at the               textbooks for advertising students.                                         place in the district competition April 18 in
American Academy of Advertising annual              Advertising: Principles and Practices, 8th                                  Omaha. Struthers was recognized by the
convention in San Mateo, Calif.                     edition, a 640-page book, was published in                                  UNL Parents Association for her work with
     Hachtmann was also appointed to                February by Pearson Prentice Hall.                                          students for the third consecutive year.
chair the American Academy of                       Mitchell changed positions within the uni-
Advertising membership committee and                versity in January. She is the interim direc-
continues to serve on the executive com-            tor for general education, charged with the                                          BROADCASTING
mittee of the Association for Education in          responsibility of implementing the new
Journalism and Mass Communications                  Achievement-Centered Education (ACE)                                        RICK ALLOWAY was elected to a second
Advertising Division. This spring, she              program for UNL students. She will con-                                     term on the board of directors of the
chaired the national research paper com-            tinue to teach an advertising course each                                   Northwest Broadcast News Association, a
petition. On campus, she chaired the UNL            semester during the interim period.                                         six-state regional journalism association
Advisory Committee for Study Abroad, led                                                                                        based in Minneapolis. At the Northwest
a faculty team of four as part of UNL’s Peer        AMY STRUTHERS presented research on                                         Broadcast News Association annual con-
Review of Teaching Project and continues            her work involving public health messages                                   ference in April, he took first place in the
to the serve on the UNL Faculty Senate              and teens at the midwinter conference of                                    radio feature category for an audio feature
executive committee. Two of her students            the Association for Education in                                            on former Husker basketball player Leroy
won an ADDY® award for their work on a              Journalism and Mass Communications in                                       Chalk.
Harley-Davidson advertising campaign.               Pittsburgh in March. She also presented to                                       Alloway completed a half-hour radio
                                                                                                                                documentary on Americans living in Paris.
                                                                                                                                Other documentary projects “in the hop-
                                                                                                                                per” include one on Ethiopian music, one
                                                                                                                                on the play-by-play voices of Husker foot-
                                                                                                                                ball in the Devaney and Osborne era and
                                                                                                                                an audio version of the quilt video project.
                                                                                                                                He was recognized by the UNL Parents
                                                                                                                                Association for contributions to students,
                                                                                                                                his 15th such recognition.
                                                                                                                                     He completed his second year as secre-
                                                                                                                                tary to the Faculty Senate and was selected
                                                                                                                                to appear on a panel in August at the con-
                                                                                                                                vention of the Association for Education in
                                                                                                                                Journalism and Mass Communications on
                                                                                                                                what students need to know to start their
                                                                                                                                careers in the new converged marketplace.
                                                                                                        Photo by Marilyn Hahn




                                                                                                                                Alloway and J school engineer Vance Payne
                                                                                                                                are consultants to the Graduate School of
                                                                                                                                Journalism at Addis Ababa University in
                                                                                                                                Ethiopia in their effort to put a radio sta-
                                                                                                                                tion on the air.

From left: Paul Sutter, Bright Lights assistant Annie Mumgaard (standing), Forrest Burroughs, Patrick                           TRINA CREIGHTON will receive the master
Williams and Tyler Minter operate the switching equipment from the control room during the newscast.                            of science degree in leadership develop-
52   SUMMER 2008                                                                                                                             33
     F A C U L T Y                 P R O F I L E               A L U M N I                  S T U D E N T                 H O N O R S


ment in August. Her thesis includes a writ-
ten     manuscript, “The         Academic
Achievement Gap: What are the Barriers to
Black Adolescent Males to Higher
Education,” and a video documentary,
“The Academic Achievement Gap: We Do
Better When We Know Better.” Both are
case studies in Omaha. The documentary
is narrated by actor John Beasley, a native
of Omaha, and includes interviews with 15
black males from Omaha: five attending
UNL, five jobless high school dropouts and
five attending a program called Young Life,
a program headed by black adult males
who are trying to intervene. Also involved
in the project is UNO’s Dr. Franklin




                                                                                                                                                      Photo by Marilyn Hahn
Thompson, who is also a member of the
Omaha City Council. Plans are in the
works to show the documentary in several
venues.

LAURIE THOMAS LEE was elected vice
president of Bright Lights Inc., a nonprofit     From left: Scott Winter, Joe Starita, Tim Anderson and Frauke Hachtmann celebrate their promotions
organization that offers summer educa-           at the May 2008 faculty meeting.
tional programs for youth in Lincoln.
     She presented a research paper at the       speaker for an event sponsored by “Focus          the world. He and Scott Winter took seven
8th World Media Economics and                    the Nation,” a student-organized effort on        students — five photographers, one
Management Conference in Lisbon,                 more than 100 college campuses to                 reporter and one videographer — to
Portugal, in May. Her paper was titled           encourage the nation to do something              Kosovo over spring break. The photo stu-
Understanding the Economics of Online            about global warming. Her speech was              dents worked on documenting poverty
Privacy.                                         titled “Reporting on global warming:              and are putting that content together into
     In April she gave a panel presentation      Journalists’ obligations and opportunities.”      audio slideshows
on Current Issues in Privacy at the              She is editing a book on communicating                This summer, Thorson is working
Broadcast Education Association conven-          about science to the general public for the       with a student who will design and lay out
tion in Las Vegas. She also spoke on a panel     University of Nebraska Press.                     a photo book using the Kosovo photo-
at AEJMC in Washington, D.C., last sum-               Johnsen is working with Natasha              graphs. In June, he traveled to South Africa
mer. She served as a delegate for Nebraska       Richardson, a news-ed major who has a             with 10 students — seven photographers,
at the national ACLU convention in               UCARE grant, to produce a piece about             two reporters and one videographer —
Seattle, participating in sessions on such       how global warming is already affecting           where they documented the immigration
topics as public records, journalists’ rights,   Nebraska.                                         problems South Africa has with
and privacy.                                                                                       Zimbabwe. He is also finishing the Peer
     Lee served as Banned Books Week             JOE STARITA co-taught a yearlong class            Review of Teaching program.
committee chairperson for the Academic           with Carolyn Johnsen that put the ethanol
Freedom Coalition of Nebraska, setting up        issue under a microscope, examining the           SCOTT WINTER taught editorial and fea-
various public events (panels, presenta-         controversial alternative fuel from a variety     ture writing at the University of Addis
tions) on the topic of censorship, in con-       of angles. The full-length color magazine         Ababa during trips to Ethiopia in
junction with the Nebraska Library               will be available in late summer. He also         December and January. He also joined
Association and ACLU Nebraska.                   finished a biography, “I Am A Man” – Chief        photography professor Bruce Thorson to
                                                 Standing Bear: A Native Son’s Search for          take seven students on a depth report trip
                                                 Justice, that will be published by St.            to Pristina, Kosovo, where the group stud-
        NEWS-EDITORIAL                           Martin’s Press and released in May 2009.          ied poverty and other struggles. He was
                                                                                                   accepted into UNL’s English doctoral pro-
TIM ANDERSON was promoted to associ-             BRUCE THORSON took five photo stu-                gram and completed a writing workshop
ate professor. He is working on a biography      dents to Columbia, Mo., in February to            with Texas State’s Tim O’Brien, the
of John Neihardt.                                watch the judging for the Pictures of the         Minnesota author of The Things They
                                                 Year International competition, one of the        Carried and July, July. Winter was recently
CAROLYN JOHNSEN was an invited                   most prestigious photo competitions in            promoted to assistant professor.         s
12   SUMMER 2005                                                                                                        J ALUMNI NEWS          53
     F A C U L T Y                P R O F I L E              A L U M N I               S T U D E N T               H O N O R S


                  2007                          TONY GORMAN has been the news direc-
                                                                                              coordinator with Olsson Associates in
                                                                                              Lincoln.
CAROL CORNSILK, who earned the mas-             tor at KSDP, a public radio station in Sand
ter’s degree in December 2007, will join the    Point, Alaska, since March.                   DAWN KJELDGAARD was named project
faculty at the University of North Texas in                                                   manager at the Lincoln office of Bailey
Denton in fall 2008. She will teach courses     EMILY HAGEN, Denver, is an advertising        Lauerman in May. She was previously
in documentary production, writing and          coordinator with Weaver Multimedia            director of marketing and admissions at
film production for television.                 Group in Denver. She is a member of the       Waverly Care Center in Waverly. She
                                                American Heart Association 2008 Heart         earned the master’s degree in marketing
TARYN FISHER and Brad Marcy of Lincoln          Walk logistics committee and is also start-   communications and advertising and has
were married May 24 in Rushville. The           ing her own event planning business, spe-     more than 10 years of industry experience.
bride is employed as a media and promo-         cializing in weddings.
tions assistant by Ayres Kahler Advertising                                                   JOACHIM NYONI, St. Louis, Mo., who
in Lincoln.                                                      2004                         earned the M.A. from the J school in 2005,
                                                                                              is regional director of development for
MARK MAHONEY, Hickman, is a reporter            EMILY DECAMP, New York City, is a con-        Washington University in St. Louis.
at the Voice News in Hickman. He started        nections associate at MediaVest, a division
at the paper in January 2007 and became a       of Starcom MediaVest Group. As a media        SHANE PEKNY and Krynn Zeller, both of
full-time employee after graduating in          planner, she works on the Coca-Cola           Omaha, were married May 24 in Omaha.
May. He and NICOLE LYNN STARKEY, an             account. She previously was a media plan-     He is business development and grants
advertising major at the J school, were         ner with Universal McCann in New York         manager for Goodwill Industries in
married in June.                                on the L’Oreal Paris and Johnson &            Omaha and attends the University of
                                                Johnson accounts.                             Nebraska at Omaha. She is a foster care
                  2006                                                                        specialist and therapist at Therapeutic
                                                KRISTIN JAKUB is assistant vice president     Community in Omaha.
BRANDON CURTIS, Los Angeles, is colle-          of West Gate Bank, Lincoln. She has been
giate marketing manager for Red Bull            with the bank for six years and was previ-    DANA SAYLER and Wylie Osborne were
North America in Santa Monica, Calif. He        ously the director of marketing.              married April 19 in Lincoln. She earned
and other Nebraska J school grads in the                                                      the M.A. in marketing, communications
area get together about once a month.           TOREY JANUS graduated in May from the         and advertising in 2005 and is the market-
                                                University of Nebraska College of Law. She    ing and public relations coordinator at
CASSIE TONJES HELMING, Johnston,                has been a law clerk at Hoppe, Harner,        Nebraska Orthopaedic Hospital in
Iowa, is an administrative specialist for the   Vogt & Barrows in Lincoln.                    Omaha. He is a project manager for
Palmer Group in West Des Moines.                                                              Graham Construction in Omaha.
                                                SUMMER LATHAM is a project manager at
SPENCER MURDOCK, Bassett, is a 1st lieu-        Clarity Coverdale Fury, an advertising        KEVIN SHEEN is director of marketing for
tenant and platoon leader for a transporta-     agency in Minneapolis.                        the Lincoln Children’s Museum. Before
tion company with the Nebraska National                                                       joining the museum, he was a copywriter
Guard in Iraq. The unit’s mission is to pro-    MARLA RABE and John Grose were mar-           and communications coordinator. As
vide convoy security (gun trucks) to logis-     ried April 5 in Omaha. She is a reporter      director of marketing, he is responsible for
tical (supply) missions through central         with KETV in Omaha, and he is an invest-      overseeing the public presence of the
and southern Iraq. His platoon includes 43      ment analyst at First National Bank,          museum.
soldiers from all over the state of             Omaha.
Nebraska.                                                                                                         2002
                                                BRIAN WYNNE is the publisher of M.D.
BEN VANKAT, who works at the Omaha              News, Nebraska, a business and lifestyle      ANDREW BEIN has been producing the 11
World-Herald, won an award of excellence        magazine that covers medical, business        p.m. news for WBNS in Columbus, Ohio,
in the annual Society for News Design           and lifestyle topics. In Nebraska, the mag-   since January. Before that, he spent more
competition. He won in the category of          azine is mailed to 3,000 physicians and       than four years in Dayton, Ohio, also pro-
Redesigns for his work on a statistics-driv-    hospital executives. He previously worked     ducing an 11 p.m. newscast.
en highlights page for the paper’s 2007         as director of agency programs for
College World Series coverage.                  Nobrainer, a self-service print communi-      ADAM CIELOHA and Megan Starzec were
                                                cation company.                               married Oct. 20 in Columbus. He is a sen-
                  2005                                                                        ior affiliate manager at Virtumundo Inc.
                                                                 2003                         She is a document management associate
KEVIN FULLER, Lincoln, is a project man-                                                      with PRA International.
ager at Archrival in Lincoln. He recently       LISA BEHRNS and Benjamin Sedivy,
served as a judge for the Kentucky and          Lincoln, were married June 6 in Waverly.      BRAD     DAVIS    will enter Columbia
Missouri Addy Awards.                           The bride is a corporate communications       University’s     Graduate   School of

54   SUMMER 2008                                                                                             33
                                                         JNews Notes
     F A C U L T Y               P R O F I L E               A L U M N I                 S T U D E N T               H O N O R S


Journalism in August. Since graduation, he     married July 26 in Omaha. He is employed         and delivery that combines its graphic tool
has worked to build his family’s small real    as a camera operator at ESPN and ABC             with world maps and asset management
estate business, The Verdant Companies,        Sports. She is a secretary at U.S. Steel Co.     software.
and was involved in the rehabilitation of a    in Gary, Ind.
historic downtown Omaha building, the                                                           HEIDI PETERSEN is an account executive at
Burlington Station. He served as the cam-                        2000                           SKAR Advertising in Omaha. She previ-
paign director for Anne Boyle’s 2004-2005                                                       ously worked as director of business devel-
campaign for Omaha City Council.               BEANIE BARNES, New York City, earned             opment at Signature Performance in
     In 2005, he moved to New York to          an MBA from Yale University in May. She          Omaha and as account executive for PR
work for fellow Daily Nebraskan alum           was a Forte Foundation Fellow and a John         Newswire in Washington, D.C.
Andrew Broer to build a nationwide dance       F. Riddell Fellow at Yale. From 2001-03, she
competitions company, Celebrity Dance          served in various capacities in the film         TANYA WRIGHT, Niagara Falls, N.Y., is the
Competitions. In New York, Brad also           industry. In 2004, she met her mentor,           branch communications coordinator for
worked as a copywriter for famed dance         Catherine Hardwicke, director of                 YMCA Buffalo Niagara in New York. After
shoemaker Capezio. He wrote the copy for       “Thirteen” and “Twilight,” and worked for        leaving Lincoln in 2003, she was commu-
an international advertising campaign for      her on Columbia Pictures’ “Lords of              nications coordinator for two years and
Conde Nast Publications. His “Get the          Dogtown,” first as director’s assistant and      then education technical coordinator for
Whole Story” campaign appeared in Fall         then as associate producer.                      two years for the National Soccer Coaches
2007 issues of Vogue and W magazines and                                                        Association of America in Kansas City,
on billboards and taxi tops in New York        COURTNEY CHMELKA and Brady                       Kan. She married JEROD DAHLGREN, a
and other cities.                              Snodgrass were married Dec. 29, 2007, in         2002 J school grad, in October 2006, and
                                               Grand Island. She is a clinical technician,      they moved to the Buffalo, N.Y., area in
DAVID KOESTERS graduated in May from           and he is lead network engineer for FNTS         June 2007. He is a public relations staff
the University of Nebraska College of Law.     in the Omaha area.                               writer at Buffalo State College.
He was a law clerk for the American Civil
Liberties Union in Lincoln and for the                           1999                                            1998
Nebraska Unicameral.
                                               SCOTT CLAYPOOL is part of the Web                JODY AMBROZ and Daniel McArdle, both
GEOF RENO and Jenifer Ramey were mar-          development team at Pickering Creative           Minneapolis, were married June 14 in
ried June 13 in Kansas City. The groom         Group in Lincoln. He is a graphic designer       Milwaukee, Wis. The bride is a reporter
earned a B.J. in advertising from UNL and      whose primary responsibilities are design-       with KMSP-TV in Minneapolis. The
a B.A. in Education in May from the            ing Web site interfaces that are audience        groom is an engineer with Parker-
University of Missouri-Kansas City. He         appropriate and support and promote              Hannifin in Minneapolis.
will teach elementary school in the Kansas     each client’s corporate identity. He also
City area in fall. The bride is a registered   works on logo designs, corporate commu-          JODI HRADEC GRAY is marketing and
nurse at Children’s Mercy Hospital.            nications and trade show exhibit graphics.       communications coordinator for Briar
                                                                                                Cliff University in Sioux City, Iowa.
                  2001                         BRYCE GLENN moved to Idaho Falls,
                                               Idaho, to work at the Post Register after        PAULA LAVIGNE is an investigative
KARISSA ARMSTRONG is a media manag-            graduation. He became copy desk chief by         reporter/data analyst with ESPN. She is a
er at Bozell, an Omaha-based advertising       summer 2002 and spent the next couple of         member of the enterprise team and con-
and public relations agency. She was previ-    years gathering experience and plotting his      tributes content to ESPN television and
ously a senior media planner at California-    escape before eventually realizing he loved      writes for ESPN.com. She continues to live
based NYCA advertising agency.                 the area and the friends he had made there       in Omaha where she had been a reporter
                                               — and stayed.                                    for the Des Moines Register.
LOREN BYMER is a captain in the U.S.
Army. He has been at Fort Bragg, N.C.,         JENNIFER      BORGERDING         KLUWICKI                         1997
since October 2001 and served as a topo-       graduated in May from the University of
graphic production platoon leader and          Nebraska College of Law. She was a law           ANTONE OSEKA and Channon Hunt were
company executive officer for a topo-          clerk with Wolfe, Snowden, Hurd, Luers &         married July 12 in Gretna. He is a copy-
graphic engineer company. He then              Ahl, Lincoln, and was an adjunct English         writer for Cabela’s in Sidney, and she
attended the Special Forces qualification      faculty member at Southeast Community            teaches middle school health at the Gretna
course and currently is a detachment com-      College, Lincoln, as well as on-air talent for   Public Schools.
mander for an operational detachment           Triad Broadcasting, Lincoln.
alpha in the 7th Special Forces Group                                                           JENNIFER WINDRUM, Omaha, was fea-
(Airborne). He and his wife have one           TJ NUCKOLLS, Irvine, Calif., is product          tured by the Midlands Business Journal as
child.                                         specialist/manager of customer relations         one of “40 Under 40” award winners in
                                               West Coast for Vizrt in Culver City, Calif.      2007. The awards honor entrepre-
ERIC KRANCE and Nichole Walstra were           Vizrt offers broadcasters content creation       neurs, business owners, managers       >>
12   SUMMER 2005                                                                                                  J ALUMNI NEWS        55
     F A C U L T Y               P R O F I L E              A L U M N I                S T U D E N T               H O N O R S


and professional men and women under           gram at Gloucester County College in           include “A Fateful Harvest” on
40 years of age. She is public relations       Sewell, N.J. He earned the Ed.D. in educa-     Afghanistan’s struggle with the opium
manager for the Omaha office of Swanson        tional administration with a major in edu-     trade, and “Risking a Revolution,” an inde-
Russell Associates. She previously was a       cation leadership and policy studies from      pendent documentary on a National
general assignment reporter at KMTV            Temple University in 2004. He started a        Guard unit bound for Iraq. Past work
Channel 3, Omaha, and then press secre-        small business, Bellmond Educational           includes “West Point” a two-hour special
tary for Omaha Mayor Hal Daub. She has         Services, through which he provides edu-       for PBS; “Future is Wild” for Animal
also been a freelancer and was a senior        cational consultation and motivational         Planet; “Great Palaces of the World,” a
account executive at Ervin and Smith           talks for secondary and post-secondary         Learning Channel series produced out of
Public Relations before joining Swanson        educational institutions. He recently          Amsterdam; “Avalanche!” for PBS’s NOVA
Russell in 2004.                               became a grandfather of twins, Shala and       series; and “Surviving Everest” for National
                                               Xavier.                                        Geographic Television. Jack is a consulting
                  1995                                                                        producer/writer on independent film and
                                               MONTE OLSON was featured by the                video. Prior to his film career, he was a
TAMMY J. ENGLISH was named a certified         Midlands Business Journal as one of “40        news desk editor and reporter for Time
apartment manager by the Apartment             Under 40” award winners in 2007. The           magazine in New York and Washington,
Association of Greater Omaha and               awards honor entrepreneurs, business           D.C.
Lincoln. She has 11 years of experience in     owners, managers and professional men
residential property management.               and women under 40 years of age. Olson is                        1980
                                               senior vice president and director of mar-
STEPHANIE L. MITCHELL is a writing spe-        keting for TierOne Bank in Lincoln. In that    JEFF BARNES, Omaha, is the public rela-
cialist for the RIO program at UNL. She        position, he provides direction and leader-    tions manager for the Orthopaedic
recently returned to Nebraska after 14         ship to the marketing team in advertising,     Marketing Group in Omaha. His first
years in Minnesota. She has a master’s         community relations and various types of       book, Forts of the Northern Plains, will be
degree in creative writing and is complet-     marketing. He previously worked for sev-       published this summer by Stackpole
ing a Ph.D. in education with an emphasis      eral major companies in Chicago, includ-       Books. The book is a historical travel guide
in Somali culture and the feminine experi-     ing Bozell Worldwide and Young &               to 50 military posts of the Plains Indian
ence. She and her husband, Jeffrey             Rubicam. He later worked in Los Angeles        Wars, covering their history and present
Anderson, have three children: Grant, 13;      and San Francisco before returning to          status, with contemporary photography
Laurel, 5; Kjirsten, 1. They live on an        Lincoln.                                       and historic images. Sen. Ben Nelson,
acreage outside Malcolm.                                                                      whom Barnes served as the senator’s first
                                                                 1989                         press secretary, wrote the foreword.
                  1994
                                               HEATHER WRIGHT, Omaha, was featured                              1978
KEVIN HYNES has been promoted to               by the Midlands Business Journal as one of
major with the Nebraska National Guard.        the Greater Omaha-Lincoln area Women           GERY WHALEN was featured in the Greater
He is the editor of the award-winning          of Distinction in 2007. She is a senior con-   Omaha Business magazine in January. He
Nebraska National Guard newspaper, The         sultant and senior analyst with The Gallup     is director of marketing for HunTel
Prairie Soldier.                               Organization and frequently speaks before      Communications. His first job after grad-
                                               civic and business groups or gives client      uation was as director and producer for a
                  1992                         seminars. She and her husband, Scott, have     satellite TV station in Norfolk for the
                                               5-year-old triplets and a 2-year-old son.      Nebraska Television Network. Later, he
ROBERT PATTERSON was featured by the                                                          was executive director of marketing,
Midlands Business Journal as one of “40                          1984                         advertising and public relations for The
Under 40” award winners in 2007. The                                                          Maids International. He and his wife, Lisa,
awards honor entrepreneurs, business           BRADLEY C. KUHN, Orlando, Fla., is a sen-      have 7-year-old twins, James and Olivia.
owners, managers and professional men          ior writer with CNL Financial Group Inc.
and women under 40 years of age.               in Orlando.
Patterson is assistant executive director of
Social Settlement of Omaha. He has been                          1983                                  PEN & TELL
with the group for nine years. He will com-                                                         Send us your news
plete a master’s degree in management          JACK MCDONALD, Cambridge, Mass., is a
through Bellevue University early next         filmmaker who has written, directed and
                                                                                                 cojmc@unlnotes.unl.edu
year.                                          produced documentaries for National                     or contact us
                                               Geographic Television, The Discovery                       CoJMC
                  1991                         Channel, The Learning Channel and PBS.         University of Nebraska–Lincoln
                                               His Emmy award-winning work includes
WALTER GHOLSON, Philadelphia, is a fac-        history, nature, science, adventure, travel            PO Box 880443
ulty member in the freshman year pro-          and current events. Recent productions             Lincoln NE 68588-0443
56   SUMMER 2008           ALUMNI NEWS         33
                                                       JNews Notes
     F A C U L T Y               P R O F I L E             A L U M N I                S T U D E N T               H O N O R S


                 1977                         fund in Dewaine’s name has been started        Symphony Phil, sold out and is in a second
                                              at the J school.                               printing. He has been doing readings at
MIKE WELLS, 59, of Royal, Neb., died in                                                      schools and libraries and signings at book-
January. He served in the U.S. Navy before    DENNIS HETHERINGTON , Las Vegas,               stores.
earning UNL degrees in print and broad-       Nev., retired two years ago. He does free-
cast journalism. He was general manager       lance writing and edits Sea Stories for the    RICHARD “DICK” SCHAFFER, Lincoln,
of Reinke’s Farm and City Service in          Navy League. He also teaches a 400-level       died Jan. 25, 2008. During his time as a
Neligh at the time of his death. Survivors    course in crisis communication as an           student, he worked on the sports desk at
include his wife, Janet, two children and     adjunct professor in the journalism            the Lincoln Journal and also did publicity
two stepchildren.                             department at the University of Nevada,        work for the Nebraska Game and Parks
                                              Las Vegas.                                     Commission. After graduation, he joined
                 1976                                                                        the PR staff of Ohio Oil Co. and later was
                                                                1966                         editor of Outdoor Life magazine. He
TOBIN BECK is returning to Nebraska as                                                       returned to Nebraska to become chief of
an assistant professor of global studies at   LYNNE GRASZ, president and CEO of              information and tourism and editor of
Concordia University in Seward. After         Grasz Communications in New York City,         NEBRASKAland magazine. He served as
graduation from UNL, Beck worked at the       was named Cather Circle alumnus of the         president of the American Association for
Sidney, Neb., Telegraph as sports editor,     year for 2007-08. She has served as chair of   Conservation Information in 1971. In
city editor and acting managing editor        Cather Circle board and is currently chair     1972, he developed his own advertising
before going to United Press International.   of its marketing committee. She offers         and promotion agency, from which he
During 27 years with UPI he was a corre-      Cather Circle student internships in New       retired in 2001.
spondent in Omaha and Lincoln,                York. Grasz was a UNL Master in 1981 and
Nebraska state editor in Lincoln, Plains      was the college’s outstanding advertising                        1940
Region editor in Milwaukee, and               alumnus in 2001. She is also former presi-
Southeast Region editor in Miami. He held     dent of American Women in Radio and            HAROLD NIEMANN, Denver, celebrated
UPI news management posts in                  TV and a member of the National                his 90th birthday in February with his chil-
Washington including managing editor,         Advertising Board.                             dren and grandchildren. A native of
senior managing editor and executive edi-                                                    Nebraska City, Niemann was editor of the
tor. Over the past few years he has edited                      1957                         Daily Nebraskan in 1939-40, member of
history magazines for Weider History                                                         the Innocents Society and Acacia
Group in Leesburg, Va., and has taught as     BEVERLY KEEVER, who teaches at the             Fraternity. He was student business man-
an adjunct at American University in          University of Hawaii at Manoa, plans to        ager for the 85-voice Lincoln Cathedral
Washington, D.C., and George Mason            retire this summer. She recently attended      Choir, which sang at the New York World’s
University in Fairfax, Va. Tobin and his      the 50th reunion of her class from the         Fair Ford Pavilion in 1939 and in the
wife Ellen, a journalist and realtor, have    Columbia University Graduate School of         rotunda of the nation’s Capitol. He also
one son, J.T., age 16.                        Journalism.                                    worked part-time as a reporter for the
                                                                                             Lincoln Journal and Omaha World-Herald
                 1971                                           1955                         Lincoln Bureau. In 1941, he became adver-
                                                                                             tising director of Roberts Dairy in Omaha.
DEWAINE GAHAN, 58, of Oakland died            MARLIN BREE received a first place award            During WWII, Niemann was editor of
Jan. 31 after a four-year battle with         in the 2007 Boating Writers International      the Stockton Air Field [Calif.] Twin-Prop
melanoma. He worked at the Holdrege           Writing Contest for his magazine article,      weekly tabloid and, later, the Lowry Field
Citizen and Fremont Tribune before            “The Old Man & the Inland Sea.” A plaque       [Denver] Rev-Meter, which was acclaimed
becoming co-owner of the Oakland              and a check for $500 was presented at the      by the Chief of Staff of the U.S. Airforces
Independent and Lyons Mirror-Sun. He was      Miami Boat Show, Miami Beach, Fla. In          to be “the most outstanding base newspa-
president of the Nebraska Press               addition, Bree’s boat, Persistence, that he    per in the continental United States.”
Advertising Services in 1994-95 and co-       hand built beside his home in Shoreview,            In 1946, Niemann founded Hal
chairman of the Nebraska Press                Minn., and that has been the subject of        Niemann Associates, an advertising and
Association’s convention committee for 15     numerous magazine articles and books,          public relations agency in Denver, which
years. In 2007, he was inducted into the      was featured on the front cover of the         served clients in the media, manufactur-
Oakland Hall of Fame and the Nebraska         March/April issue of The Ensign. An            ing, banking and retail business for more
High School Sports Hall of Fame. He was       accompanying four-page full color article      than 40 years.
named the Nebraska Coaches Association        followed on inside magazine pages.                  He has three children, 15 grandchil-
Media Person of the Year. In 2008, the                                                       dren and 23 great-grandchildren. His
Nebraska School Activities Association                          1951                         wife, HELEN SEVERA NIEMANN, also a
gave him a distinguished service award. He                                                   journalism major, who worked on the
is survived by his wife and co-publisher,     ROD RIGGS published his second chil-           business-side of the Daily Nebraskan, died
Bobbie, and by two sons, a daughter, a        dren’s book, Symphony Phil and the Shiny       in 2004.
grandson and his mother. A scholarship        Horns, in January. His first book,                                  s
                                                                                                                J ALUMNI NEWS         57
                                                                JNews Notes
      F A C U L T Y                  P R O F I L E                   A L U M N I                  S T U D E N T                   H O N O R S




                                                                                                                                                               Photo courtesy Bailey Lauerman
Audacious, a team of students from the University of Nebraska-Lincoln College of Journalism and Mass Communications, the College of Business
Administration and the Institute of Agriculture and Natural Resources, placed third in the American Advertising Federation National Student Advertising
Competition District 9 contest April 18. Front row (from left): Advertising professor and team co-adviser Amy Struthers, Minela Jukovic; Middle row (from
left): Spencer Shute, Adam Kiser, Hannah Hitchcock, Carley Schnell, Michelle Wiedel, Katie Wisbon, Stephanie Demers, Jessi Wolf, Jessica DeLay, Nicole
Starkey; Back row (from left): Brian Hiskey, Dan Sheppard, Luke Miller, Claire Abelbeck, Megan Petratis, Joan Wortman, Nina Graziano, Amber Thomson,
Jill Goetz and team co-adviser Rich Bailey. Bailey is the retired CEO of Bailey Lauerman. Not pictured are Robert Tualaulelei, Kate Nilson and Michael Ryan.

ADVERTISING TEAM PLACES THIRD AT NATIONAL COMPETITION                                                          The team leaders were: Nicole
                                                                                                          Starkey, Katie Wisbon and Amber
UNL’s team took third at the National                for the third year in a row, and Drake               Thomson. Amy Struthers was the faculty
Student Advertising Competition held in              University, Des Moines, was second.                  sponsor.
Omaha in April, sponsored by the                     UNL’s student involvement went from six                   Dan Sheppard created a TV spot with
American Advertising Federation District             people in 2004 to 24 team members this               motion graphics that one of the judges
9. The difference among first, second and            year.                                                said he would be proud to include on his
third places was four points out of 60 total.             The assignment was to create a cam-             own reel. Four of the students, Starkey,
     Six schools participated. Webster               paign to increase awareness and usage of             Sheppard, Carley Schnell and Adam
University from St. Louis took first place           all AOL Instant Messenger products.                  Kiser, have internship offers from area
                                                                                                          professionals who saw their work.      s


FOUR ADVERTISING CAMPAIGNS WIN AMA PRISM AWARDS                                                            FRESHMAN PUBLISHES BOOK
Stacy James was the teacher in four campaigns classes that won American Marketing                          Kiley Kinley, who just finished her fresh-
Association Prism Awards in May. The Lincoln AMA sponsors the annual Prism Awards.                         man year at the J school, is the author of
More than 20 categories provide organizations — non-profit and for-profit, small and                       Betwix, which was published by Publish
large, individuals and students — the chance to demonstrate marketing excellence.                          America. She told the Hastings Tribune
     The winning J school campaigns were:                                                                  that she began writing the fictional story
—Catch the Firefly (City of Lincoln StarTran and DLA)                                                      for young people while she was still in
—Sustainability: The Color of the Future (Joslyn Institute for Sustainable Communities)                    high school at Blue Hill. The book took
—Wise Green Apple Teaches Sustainability (Joslyn Institute for Sustainable Communities)                    her about 10 months to complete.
—Back to Your Life (St. E’s Sports and Physical Therapy)                                                        The book is about a girl named Allee
     Three of the campaigns — “Catch the Firefly,”“Sustainability: The Color of the Future,”               Quintin who accidentally stumbles into an
and “Back to Your Life” — also won Bronze Quill Awards in the IABC Omaha competition                       imaginary world called “Betwix” in her
in May.                                                                                   s                own backyard.                           s

58   SUMMER 2008                                                                               33
                                    F A C U L T Y                   P R O F I L E             A L U M N I                S T U D E N T                 H O N O R S

                              AD MAJOR WINS COMPETITIVE
                              INTERNSHIP                                           J SCHOOL STUDENTS WIN IN MULTIPLE
                                                        Rae Moore, a
                                                        sophomore                  HEARST COMPETITION CATEGORIES
                                                        advertising
                                                        major, has been            Two J school students earned medals in        Sixty-eight entrants from 39 under-
                                                        selected to par-           the 48th annual Hearst Journalism             graduate journalism programs partici-
                                                                                   Awards finals in San Francisco in June.       pated.
Photo by Luis Peon-Casanova




                                                        ticipate in the
                                                        Mu l t i c u l t u r a l   One hundred eight journalism schools               Maggie Stehr, 1st place, feature
                                                        A g e n c y                participated in the 2007-08 competi-          writing competition.
                                                        Internship                 tion.                                              Maika Bauerle, 2nd place, televi-
                                                        P r o g r a m                   In San Francisco, Michael Paulsen        sion competition.
                                                        through            the     placed second in the photojournalism               Michael Paulsen, 3rd place, photo
                                                        Amer ican                  championship, winning $4,000 for his          competition.
                                                        Association of             efforts.                                           Andrew Stewart, 5th place, person-
                              Advertising Agencies. Moore was offered                   Maika Bauerle finished third in the      ality profile writing competition.
                              a 10-week paid internship in account                 broadcast news championship, taking                Brittany Jones-Cooper, 6th place,
                              management at Hill Holiday in Boston.                home $3,000.                                  broadcast feature competition.
                                   Lourdes Almazon won a spot in the                    Brittany Jones-Cooper was a                   Joel Gehringer, 9th place, in-depth
                              same program last year but declined the              broadcast news semi-finalist and              writing competition.
                              internship.                                          received a $1,000 award.                           Katie Nieland, 11th place, spot
                                   The MAIP includes mentoring by top                   Cash prizes and medallions are           news writing.
                              professionals in the advertising business.s          awarded based on the accumulation of               Josh Swartzlander, 12th place, edi-
                                                                                   points from all four divisions, including     torial writing competition.
                                                                                   the new multimedia competition.                    Juan Perez, 13th place, in-depth
                                                                                        Overall, UNL finished in sixth           writing competition.
                              STUDENTS TAKE ADDY AWARDS                            place. The J school was fifth in writing           Teresa Prince, 15th place, picture
                              Advertising major Dan Sheppard earned a              and seventh in photojournalism.               story/series competition.
                              Silver ADDY in the television category on                 Individual Nebraska award winners             Andrew Boyle, 16th place, broad-
                              work he did for client JVC.                          in the 2007-08 competition were as fol-       cast feature competition.
                                   Julia Stumkat and Shannon Cross                 lows:                                              Chris VanKat, 20th place, picture
                              received a Silver ADDY for photography.                   Teresa Prince, 12th place tie, first     story/series competition.              s
                              Their client was Harley Davidson.       s            ever Hearst multimedia competition.


                              WILKERSON PLACES FIRST                                             Another strong showing
                              At the March Northwest Broadcast News




                                                                                   Q
                                                                                                      uietly, the University of Nebraska–Lincoln continues to collect plau-
                              Association’s    Midwest      Journalism
                                                                                                      dits for its College of Journalism and Mass Communications.
                              Conference in Minneapolis, Jeff
                                                                                                          This month, students from UNL helped the college finish sixth
                              Wilkerson’s radio long form report,
                                                                                                      overall in the national Hearst Journalism Awards competition. It
                              “Breaking the Ice,” won first place in the
                                                                                                      marked the college’s fifth straight year among the nation’s 10 best
                              student radio sports reporting category. s
                                                                                                      program performances. The Hearst competition involves Pulitzer
                                                                                                      Prize-level contests for student journalists, with award winners
                                                                                   selected in writing, broadcasting, multimedia production and photography.
                                                                                        UNL offers strong preparation for hundreds of high-quality reporters, editors,
                              HASKELL RECEIVES CATHER
                                                                                   photographers, videographers, public relations professionals and advertising direc-
                              CIRCLE AWARD                                         tors. The staffs of newspapers, radio stations and television stations are peppered
                              Sarah Haskell, a member of Cather Circle             with hard-working graduates, as are the payrolls of other industries and firms.
                              since 2006, was named Cather Circle                       These graduates work in towns small and large, from weekly newspapers in the
                              Student of the Year for 2007-08. An adver-           Midlands to the New York Times, from KDUH-TV in Scottsbluff, Neb., to CNN in
                              tising major, Haskell has worked as the              Atlanta. Many staffers at The World-Herald trace their professional roots to the state
                              Cather Circle-funded intern in the J                 university’s Lincoln campus.
                              school since 2006. She also serves on the                 Few schools outside of the journalistic elite can claim such a high level of consis-
                              Student Alumni Association board of                  tency in an ever-changing field. That might make UNL’s journalism college elite to the
                              directors, is an ambassador for the college          eyes of outsiders, but to those in the business, the school’s stature is evident in the
                              and the university and is a member of Chi            consistently high quality of student the college produces.
                              Omega sorority. She plans to graduate in
                              2009                                         >>      This editorial appeared in the May 26 Omaha World-Herald and is reprinted by per-
                                                                                   mission.
                              12   SUMMER 2005                                                                                                       J ALUMNI NEWS         59
     F A C U L T Y                 P R O F I L E               A L U M N I                S T U D E N T                H O N O R S

J SCHOOL STUDENTS
TAKE TOP SPOTS IN                            TWO J SCHOOL STUDENTS HONORED BY UWIRE 100
                                             Katie Steiner and Brittany Jones-Cooper           Omaha; and a story about astronaut Clayton
PHOTO CONTEST                                were named part of the UWIRE 100 by               Anderson, a Nebraska native.
Michael Paulsen was named photog-            UWIRE, a cooperative wire service for col-              Jones-Cooper, who graduated in May,
rapher of the year and Chris VanKat          lege newspapers. The 100 student journalists      was a field reporter for NikeWomen.com.
was runner-up in the student division        named to the list were among more than 500        Dorinda Ross, advertising and digital man-
of the Nebraska News Photographers           nominated by their peers and advisers at the      ager for Nike’s Women’s Training in the U.S.,
Association’s annual still photo contest     papers.                                           said in a press release that when the Web site
in April.                                         Steiner, who just completed her sopho-       was looking for a field reporter, “one voice
      Other J school student winners         more year, is a senior reporter at The Daily      rang out from the masses. One girl’s person-
were:                                        Nebraskan. Katie Nieland, DN managing             ality, qualifications and ‘it’ factor differenti-
      Michael Paulsen, 1st and honor-        editor, was quoted in UWIRE’s press release       ated her from all others: Brittany Jones-
able mention in pictorial; 1st in illus-     that “Katie Steiner is the type of person who     Cooper.”
tration; 1st and 3rd in sports feature;      will walk right up to the governor of the               Some of Jones-Cooper’s highlighted
2nd in sports action; honorable men-         state and tap him on the shoulder. She’s          work included: an interview with champion
tion in general news; 1st and 2nd in         polite about it but won’t take no for an          swimmer Maritza Correia in Tampa; stories
picture story; 2nd in feature; honor-        answer. She’s what every college journalist       she worked during All-Star weekend in New
able mention in portrait/personality         should be — tireless, precise and hungry for      Orleans; her summer as an intern on “CBS
      Chris VanKat, 1st, 2nd and hon-        more stories.”                                    Evening News with Katie Couric”; and a
orable mention in portrait/personali-             Some of Steiner’s biggest stories for the    story about monks from the Dreupung
ty; 1st in sports action; 2nd in illustra-   DN during the 2007-08 school year were: a         Monastery in Georgia who travel the world
tion; 1st and 2nd in multiple picture,       story about the Nebraska Legislature’s            constructing mandala sand paintings.
package; honorable mention in picture        debate over prohibiting illegal immigrants              UWIRE selected its top 100 on the basis
story                                        from receiving in-state tuition in the univer-    of their dedication to journalism, the quali-
      Teresa Prince, 1st and 3rd in spot     sity or state college system; a story about the   ty of their work, the depth of their experi-
news; 1st, 2nd and honorable mention         December shootings at West Roads Mall in          ence and the strength of their references. s
in general news; 1st, 3rd and honor-
able mention in feature; 2nd in picto-       LIEDING SCHOLARSHIPS HELP J SCHOOL STUDENTS STUDY ABROAD
rial; honorable mention in illustration
and sports feature; 3rd in multiple pic-     Ten students in the journalism college            abroad and the appropriateness of the pro-
ture, package; 3rd in picture story          received a total of $15,000 in support of         posed program.
      Anna Mostek, 3rd in portrait/per-      international travel.                                 The journalism students’ awards ranged
sonality; 3rd in illustration; honorable          The scholarships were established by a       from $550 to $3,000.
mention in sports action                     2004 gift from the late Christian Lieding.            Cristin Johnson, advertising, Morgan
      Clay Lomneth, honorable men-           The program is designed to encourage aca-         Demmel and Andrew Mach, broadcasting,
tion in portrait/personality; 2nd and        demic exchanges between UNL and foreign           and Tanna Kimmerling and Brett Lahm,
honorable mention in sports feature          educational institutions with special empha-      news-ed, will study in Germany.
      Matt Buxton, 3rd in pictorial          sis on Germany and German-speaking uni-               Lisa Herman, advertising, will study in
      Omaha-based freelance photo-           versities.                                        France.
journalist Alyssa Schukar won                     Students who received the 2008 awards            Andrew Guiney and Teresa Lostroh,
Nebraska Photographer of the Year in         were selected based on their academic             advertising, and Sara McCue and Katie
the professional division. Omaha             record, financial need, potential to succeed      Stearns, news-ed, will study in Spain.   s
World-Herald photographer Matt
Miller was the runner-up. Miller and         STUDENTS EARN OPC AWARDS                          DOCUMENTARY WINS AWARDS
Schukar are both J school grads.             Three news-ed majors earned awards in the         “Breaking Down Barriers” won first place in
      The judges were New York-based         Omaha Press Club’s annual Excellence in           Documentary/Special in the student market
editorial and commercial photojour-          Journalism competition.                           TV category at the March Northwest
nalist Vincent Laforet, Houston                   Brady Jones won second place in maga-        Broadcast News Association “Midwest
Chronicle photojournalist Smiley N.          zine layout and design for “Renovating the        Journalism Conference” in Minneapolis.
Pool, Las Vegas-based freelance photo-       Republic,” the Germany depth report maga-              In addition, it was a Region 2 finalist for
journalist Laura Rauch and San Jose          zine.                                             the Student Academy Awards. And it won an
Mercury News photojournalist Dai                  Jones and Teresa Prince won an honor-        Award of Excellence in the 2007 Student
Sugano. Pool, Laforet, Sugano and            able mention for magazine cover design for        Documentary Competition sponsored by
Rauch also spoke at the Savage               Renovating the Republic.                          the Broadcast Education Association.
Seminar, a photojournalism workshop               Kyle Harpster won an honorable men-          Awards of Excellence are presented to entries
named after former Omaha World-              tion for magazine feature story for his article   that earn 90 points or more from a total of
Herald photographer John Savage. s           on Checkpoint Charlie in “Renovating the          100 possible points; “Breaking Down
                                             Republic.”                                  s     Barriers” had a final score of 93.25 points. s
60   SUMMER 2008                                                                                                    J ALUMNI NEWS 33
                                                       JNews Notes
     F A C U L T Y               P R O F I L E              A L U M N I                S T U D E N T                                                  H O N O R S


By CHARLYNE BERENS                                                                                                                    Once the state-controlled economy
                                                                                                                                 collapsed, Hodbod said, the new Czech
                                                                                                                                 Republic — like the rest of the former




J
          ulia Stumkat was 9 years old                                                                                           Soviet bloc — was flooded with new
          when the Berlin Wall fell and the                                                                                      brands and products. People who were
          Cold War thawed in 1989. Jakub                                                                                         used to buying the only product available
          Hodbod, who lived in what was                                                                                          had trouble coping with all the choices fac-
          then Czechoslovakia, was only 4.                                                                                       ing them.
     But both of these members of Chuck                                                                                               Today, though, the Czech economy is
Piper’s spring semester Advertising                                                                                              flourishing, and so is the Czech advertising
Management class understand fully what a                                                                                         industry. When global companies entered
difference the collapse of the Soviet Union                                                                                      the Czech market, global ad agencies fol-
made to their people and their way of life.                                                                                      lowed, and dozens of smaller specialized
What they don’t remember themselves,                                                                                             firms also sprang up.
they have heard often enough from their                                                                                               Piper said both Stumkat and Hodbod
parents and other family members.                                                                                                did hour-long PowerPoint presentations
     They brought that firsthand experi-                                                                                         for the class, narrating the changes in their
ence to their final projects for the class,                                                                                      societies and economies and how those
writing a paper and making a presentation                                                                                        influenced advertising and branding.
on how marketing and branding changed                                                                                                 Stumkat, a graduate student, began
                                                                                                                                 her undergraduate education at the
                                                                                                                                 University of Rostok but transferred to the
From planned to demand                                                                                                           University of Nebraska at Kearney in 2002,
                                                                                                                                 where she earned a degree in news-editori-
                                                                                                                                 al and sociology in 2006. She worked as an
                                                                                                                                 assistant producer at NTV in Kearney for a
International students highlight the way                                                                                         year, then began her graduate work at
                                                                                                                                 UNL in 2007 in the marketing-communi-
advertising changed in their nations when the                                                                                    cations-advertising program.
Eastern Bloc crumbled in the 1990s                                                                                                    Once she finishes her M.A. in May
                                                                                                                                 2009, Stumkat would like to find an adver-
                                                                                                                                 tising job in the United States, but she
after 1989 in nations that had been part of                                                                                      would also be content to return to Europe.
the Soviet bloc.                                                                                                                 “Since globalization is going on, I think I’d
     Stumkat, who is from Rostok, a city                                                                                         have good chances here, in Germany or in
on the Baltic Sea in northeast Germany,                                                                                          another country,” she said.
said Communist East Germany had little                                                                                                Hodbod spent 2007-08 at the J school
need for advertising because there wasn’t                                                                                        as an undergrad exchange student and
                                                                                              Photos courtesy Frauke Hachtmann




much to buy. “My dad said there were a                                                                                           returned to the Czech Republic in May. He
few ads,” she said, “but products didn’t                                                                                         planned to finish his political science
compete” for customers. Whatever adver-                                                                                          degree this summer and his advertising
tising there was simply explained how peo-                                                                                       degree in December at Charles University
ple could use a product.                                                                                                         in Prague.
     And those products were generally                                                                                                Hodbod said he was able to study at
low price and low quality, Stumkat said.                                                                                         UNL during the past year because he was
The only place East Germans could buy                                                                                            awarded the Paul Robitschek Scholarship,
Western goods was in the “intershops,”                                                                                           established by a Nebraskan of Czech her-
built especially for the use of West                     JULIA STUMKAT                                                           itage. He hopes to return to the J school to
Germans who came to visit. Those prod-                                                                                           do graduate work.
ucts may have been better quality, but they   Hodbod showed commercials from the                                                      “I had an incredible experience here,”
were also very expensive — too expensive      Communist years, commercials created by                                            he said. “I had great classes with great
for the average East German.                  the government to advertise entire com-                                            teachers.”
     The situation was much the same in       modity categories like milk or cabbage or                                               Piper retired from his position as vice
Czechoslovakia, Hodbod said. “The lives of    other products created by state-owned                                              president strategic services at Bailey
several generations were crucially changed    companies. He also showed some com-                                                Lauerman in 2005 and has taught two
by the state-controlled planned economy,”     mercials that air in the Czech Republic                                            classes per semester since then.
he said. “No competition in the market        today.                                                                                  “This class is always a joy to begin
meant basically no advertising at all.”           “It was fascinating,” Piper said. “It was                                      with,” he said, “and having these foreign
     During his class presentation,           such a huge difference.”                                                           students has just made it extraordinary.” s
12   SUMMER 2005                                                                                                                                    J ALUMNI NEWS         61
  Co
 JMC          DEEP


I
       t’s safe to say Aaron Price made a good decision.
           The University of Nebraska–Lincoln senior is major-
       ing in natural resources management and environmental
       economics, but a book by J school lecturer Carolyn
       Johnsen inspired him to dive into a large journalism proj-
ect.xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
    “I read Carolyn’s book, Raising a Stink,” Price said. “I was
interviewing for a position at the attorney general’s office at the
time, but then I met with Carolyn. She told me about the depth
project because I was talking about my agricultural and envi-
ronmental interests. She told me I should apply to be a part of
the report, and I did. It’s helped me become a better student and
writer and helped inform me on a subject that I really care a lot
about.”
     The subject Price is referring to is
ethanol, the topic of UNL’s College of
Journalism and Mass Communications
                                                 EXAMINING
latest depth report. Each year, the J school
faculty brainstorms topics for the next
                                                 THE MAGIC
depth report. Ten to 15 ideas are typically
cut down to one final issue. Once ethanol
was chosen, Johnsen, news-editorial pro-
fessor Joe Starita and Michael Farrell, man-
                                                 BULLET
ager of television production for Nebraska
Educational Telecommunications, led a              By TYLER BASSINGER
group of dedicated students through an
exhaustive examination of the ethanol phenomenon.
      “Everyone is concerned with energy issues,” Starita said. “Many people consider            including John Carter of the Nebraska
ethanol a magic bullet that can do a number of things that can help wean us off our              Historical Society; Ken Cassman, the
reliance on foreign oil, revitalize rural communities, help the economically depressed           director of UNL’s Center for Energy
Corn Belt and give consumers a more practical energy source. It was all unfolding right in       Sciences Research; and Todd Sneller, the
our backyard. The consensus was, ‘What’s not to like about this?’”                               director of the Nebraska Ethanol Board.
     Under the direction of Starita and Johnsen, six UNL students began working to cre-               Students toured ethanol plants and
ate a 75-page, full-color magazine that would thoroughly inform readers about the multi-         interviewed farmers around the state. In
ple facets of ethanol, including the scientific, economic, political and environmental impli-    September, Johnsen accompanied three
cations of its use. Each student was assigned two long in-depth pieces, one short story and      students to the National Conference of the
sidebars. The time-consuming and strenuous work made recruiting the right students               Society of Environmental Journalists at
important, and Johnsen said she felt good about the faculty’s choices.                           Stanford University to hear scientists talk
     “We were looking for students who were willing to work hard and commit a year to a          about energy and climate change and to
project that couldn’t be done in any other way,” Johnsen said. “They were ready for it. They     meet professional journalists covering the
were hard workers, good writers and they were interested in the topic. We had a dynamite         topics.
team.”                                                                                                Two documentary students and NET
     Farrell and veteran NET producer Perry Stoner led a group of four other students            videographer Ray Meints also made the
working with NET Television to co-produce an hour-long documentary about ethanol                 trip to California to interview several cli-
issues. The broadcasting students started in the spring of 2007, shooting footage of farm-       mate and energy scientists at Berkeley and
ers working in cornfields and other seasonally dependent material. The majority of the           Stanford. Perry Stoner took students to the
footage, including all the interviews, had been shot by the time the spring semester com-        Argonne Labs in Illinois and to the Ford
menced, and students then edited and created individual segments of 10-15 minutes for            plant in Kansas City to investigate the
the documentary.                                                                                 range of alternative energy sources and
     When school resumed in August, all 10 students of the “E-team” took the NEWS 401            vehicles.
class as a group. They read Paul Roberts’ End of Oil to get a grasp on the history of the fuel        Starita said exhausting all imaginable
that ethanol is intended to supplement. The group also brainstormed story topics for the         angles, digging up reliable documents and
magazine and voted on which ones to pursue. Students heard from speakers as well,                finding every important source was vital to
62 SUMMER 2008                                                                 33
                                                            ethanol:
                                                            salvation or damnation?




the ultimate goal of the project.                                                                   summer under the title “Ethanol: Salvation
     “We wanted to give the members of the         Depth report looks at                            or Damnation?” Advertising faculty mem-
public a substantial amount of information
on a topic that is important to their lives,”
                                                   ethanol’s costs, benefits                        ber Adam Wagler and student Emily Reese
                                                                                                    created a Web site for the project as well.
he said. “We wanted to give them a very                                                                   Senior Alex Haueter, who designed
thorough amount of information that had                                                             graphic elements for the magazine, said
been researched, nicely structured and             material. We had to compress it down to an       participating in the year-long process was
beautifully written on this topic.”                hour and decide which topics are going to        beneficial.
     The print and broadcasting students           get the most time.”                                    “We get a finalized project that comes
separated during the second semester, as the             Post-production on the documentary         with a reputation,” Haueter said. “The jour-
print group continued to develop its stories       began in April, and the broadcast students       nalism college has produced several depth
and the broadcast students wrote their             worked actively with the NET Television          reports that have been well-received, so
scripts and edited material for the docu-          staff in the process. The print reporters pol-   there’s always the possibility that you’re
mentary. Writing students adhered to strict        ished their stories. As the semester neared      going to have something to show employers
deadlines for each story. In early April, the      its end, professors reminded students to         that you can be proud of. It wasn’t just a
print stories were given to the advanced           make the material meaningful to everyone.        class project; it was a publication.”
editing class for further editing.                       “There were two key questions: What is           Starita said the completed report ful-
     Broadcasting students completed               this story about, and why should anybody         filled the purpose of journalism.
shooting their segments and edited them            care?” Starita said.“We needed to continual-           “What I’m most proud of is that we
with the NET Television crew. Then they            ly find ways to connect the report to real       have provided essential information on an
faced the challenge of cutting the show            people. We had to make people care about         extremely important topic,” Starita said.
down to an hour.                                   this story, or it would have been a fruitless    “Our report was balanced and thorough, so
     “This was a really dense television pro-      exercise.”                                       a reader cannot be manipulated due to the
gram with a lot of stuff going into it,” Farrell         The documentary “Ethanol Maze”             lack of an education on the topic. Educating
said. “You could have put two hours of             aired on NET in June, and the magazine is        everyone is a vital part of journalism and
material on and not have exhausted the             scheduled to be published at the end of the      democracy.”                                 s
12 SUMMER 2005                                                                                                           J ALUMNI NEWS 63
      F A C U L T Y                   P R O F I L E                  A L U M N I                  S T U D E N T                                                 H O N O R S



                                                                                                                                          simple question asked by advertising facul-
                                                                                                                                          ty: “How can we better serve the needs of
                                                                                                                                          the industry?” In response to that ques-
                                                                                                                                          tion, advertising professor Amy Struthers,
                                                                                                                                          Dean Norton and John Maher, publisher
                                                                                                                                          of the Lincoln Journal Star developed a
                                                                                                                                          three-hour class that meshed a class
                                                                                                                                          atmosphere with real world experience.
                                                                                                                                                The Tuesday afternoon class met in
                                                                                                                                          the downtown office of the Lincoln Journal
                                                                                                                                          Star and was taught by Struthers and




                                                                                                          Photo by Dean Will Norton Jr.
                                                                                                                                          Shawna Hilbert, regional human resource
                                                                                                                                          manager for Lee Enterprises. It featured a
                                                                                                                                          variety of guest speakers, including repre-
                                                                                                                                          sentatives from Lamar outdoor advertis-
                                                                                                                                          ing, Gallup and Three Eagles radio.
                                                                                                                                                The aim of the class was to teach the
                                                                                                                                          six students the skills they would need to
                                                                                                                                          meet the challenges and opportunities that
Cristin Johnson, Meredith Rogers, Audrey Beaver, Matt Gardner, Lucas Miller and Katie Chadek flew to
Lee Enterprises headquarters on Lee’s private jet to present the results of an “on demand” text project                                   the Internet’s blending of print and broad-
                                                                                                                                          cast have brought to the sales field.
                                                                                                                                                 The class gave students lab credit for
                                                                                                                                          a 20-hour-a-week internship with the

Selling change                                                                                                                            Lincoln Journal Star’s advertising depart-
                                                                                                                                          ment and added the possibility they may
                                                                                                                                          be placed in full-time positions with Lee
                                                                                                                                          Enterprises upon graduation.
                                                                                                                                                Cooperation of this type between uni-
Journal Star joins forces                                 When the service becomes functional,
                                                     users will be allowed to subscribe through                                           versities and the private sector is increas-
                                                                                                                                          ing, Struthers said. She added that she is
with J school to develop                             a Web site to receive daily updates or can
                                                     text the Journal Star to get information                                             glad the J school found this way to add
an interactive approach                              about a specific restaurant or type of food.
                                                     Users also will be able to access coupons
                                                                                                                                          work experience to college life and
                                                                                                                                          increase students’ involvement in their
to advertising                                       for the restaurant of their choice.                                                  chosen field.
                                                                                                                                                Junior advertising major Luke Miller
                                                          The class and Dean Will Norton flew
By TIM SVOBODA                                       aboard Lee Enterprises’ corporate jet April                                          said he was happy with the class. “The
                                                     29 to the company’s headquarters in                                                  focus of the class was the real world appli-
                                                     Davenport, Iowa. The presentation of the                                             cation of ad campaigns.



C
               an’t remember the name of
               that new restaurant you               text marketing project got rave reviews                                                     “It was a wonderful experience,”
               heard about? Wondering                from the CEO of Lee Enterprises, Mary                                                Miller said. “It definitely sparked an inter-
               what’s going on at the Lied           Junck, and a number of other corporate                                               est in me.”
               Center? Looking for a career          employees.                                                                                 Hilbert said the relationship is benefi-
change? Thanks to a new advertising class,                 “I was very impressed with the quali-                                          cial to both UNL and Lee Enterprises. The
Lincolnites may soon have a new ally in              ty of people in the class” said Vito Kuraitis,                                       class not only lets students explore adver-
solving these problems.                              vice president of human relations at Lee                                             tising opportunities outside of agencies
      Titled “Media Sales in a Changing              Enterprises, “but also with the profession-                                          but also is a great way for Lee Enterprise to
Environment,” the class is a hands-on                alism of the presentation.”                                                          find sales talent, she said.
cooperative venture among the University                  Kuraitis said the presentation far                                                    “We’re thrilled, Amy [Struthers] is
of Nebraska–Lincoln, the Lincoln Journal             exceeded anyone’s expectation and that                                               thrilled, and the students have a great
Star and Lee Enterprises, a publisher of             Lee would be more than happy to consid-                                              opportunity,” Hilbert said.
more than 50 daily and 300 weekly papers             er any of the students for full-time posi-                                                 Lee recently announced plans to con-
in 23 states including the Journal Star.             tions. He added that the company was so                                              tinue the class for at least two more semes-
      The class developed an “on demand”             pleased with the work of the UNL class                                               ters.
text product that will allow the user to             that Lee has begun pursuing a similar rela-                                                “It’s just a good way to start ideas,”
question the Lincoln Journal Star about              tionship with other papers and correspon-                                            Kuraitis said. “We get both the benefit of
food, entertainment or employment in                 ding universities in Madison, Wis., and St.                                          product development and a closer rela-
Lincoln and allow the newspaper to focus             Louis, Mo.                                                                           tionship with the university. Hopefully, the
its responses to spotlight its advertisers.               The genesis of the class arose from a                                           program will go on for a long time.”        s

64   SUMMER 2008
     F A C U L T Y                 P R O F I L E              A L U M N I                S T U D E N T                 H O N O R S




                                 Getting real
New class sponsored by the World-Herald will help get students ready for a running start

By CHELSEY MANHART                               director of content initiatives at the paper   gain experience similar to that of a real
                                                 and Frank Partsch, former World-Herald         newspaper reporting job.




                 S
                              o you’ve faith-    editorial page editor — will help boost col-         “The journalism college really stresses
                              fully attended J   laboration between the newspaper and the       internships and work experience,” UNL
                              school classes     college.                                       news-editorial professor Charlyne Berens
                              for      several        Gottschalk said the program is meant      said. “The fellowships are wonderful
                              years,      and    to give students professional training that    opportunities to get that experience.”
you’ve practiced interviewing and report-        most don’t learn until they are out of col-          Fellowship participants will be
ing and writing. You’ve learned the basics       lege and in their first jobs.                  expected to write two stories each week to
of photojournalism and design. You even                “We are going to help move the stu-      be published by the World-Herald, in print
know the difference between “lie” and            dents a couple of notches up the experi-       or online or both. The newspaper will pay
“lay.” You’re getting a great preparation for    ence ladder before they leave their aca-       the students $100 per week plus a $2,500
a media career — but it’s still not quite the    demic institution,” Gottschalk said. “This     scholarship upon completion of the fel-
real world.                                      is a transition between study and the          lowship.
     Enter the Omaha World-Herald with a         workplace.”                                          “We want students to get a real feel for
remedy for that deficiency.                           Different Omaha World-Herald staff        the paid production of the news,”
     The World-Herald and the University         members will give presentations during         Gottschalk said. “They need to get as close
of     Nebraska–Lincoln         College     of   each weekly session of the seminar, cover-     to a real work environment as they can
Journalism and Mass Communications are           ing topics such as interviewing techniques,    get.”
working together to provide UNL students         working with a new boss and finding a bal-           Partsch said the program will help
with a new opportunity to gain real-world        ance between a career and a personal life.     students prepare for their first real jobs in
journalism experience starting this fall.        The one-credit-hour course will be offered     journalism.
     A program developed by the Omaha            to 20 selected junior and senior applicants          “The more actual workplace condi-
World-Herald will introduce UNL journal-         beginning in the 2008 fall semester.           tions you can have, the better,” Partsch
ism students to professional practices and            Also under the plan, four senior news-    said. “I think every student should be
standards of newspaper reporting through         editorial students who have completed the      interested in this opportunity.”
a seminar offered each semester at the col-      seminar will be selected each semester for           Carson Vaughan, who will be a mem-
lege of journalism titled “The Real World.”      fellowships at the Omaha World-Herald,         ber of the inaugural class in fall ’08, said he
     “This is an excellent opportunity for       starting in the spring of 2009. Through the    was looking forward to it: “As lame as it
students,” said Will Norton, dean of the J       fellowships, organizers said, students will    sounds, the future kind of scares me. The
school. “It’s a way for our students to get                                                     Real World class appealed to me because
an understanding of practicing in a media                                                       balancing my social and personal life with
outlet from the point of view of an                                                                    a career in journalism is something I
Omaha World-Herald employ-                                                                                  think and fret about much too
ee.”                                                                                                             often.
     Norton said the                                                                                                      “I’m confident that
program — which                                                                                                         I will adjust, but it
was initiated and                                                                                                          would be helpful
developed by                                                                                                                 to know a cou-
John Gotts-                                                                                                                    ple tricks of
chalk, chair-                                                                                                                    the      trade
man of the                                                                                                                        b e fore
Omaha                                                                                                                               jumping
Wo r l d -                                                                                                                           into the
Herald,                                                                                                                               d a r k .”
Larry                                                                                                                                      s
King ,




                                                                                                                     J ALUMNI NEWS             65
                                                         JNews Notes
     F A C U L T Y               P R O F I L E               A L U M N I                S T U D E N T                H O N O R S




F
          irst, strange green blobs appeared in classrooms and                                 and being active.”
                                                                                                    The proposition was this:
          hallways, on bathroom mirrors and windshields and                                         They would enlist students called
          white boards.xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx                                       “buzz agents” to carry out the campaign,
               Then, even stranger things began happening.                                     which would be divided into four month-
                                                                                               long parts.
          Students dancing the hallways or handing out fruits                                       — THE STEALTH PHASE: placing odd
and vegetables at lunch. For free, with no explanation. And                                    green blobs and catch-phrases around the
                                                                                               school to catch students’ attention and get
always, with buttons or signs with the same words:                                             them wondering.
   “Whatcha doin? How you do it is up to you.”                                                      — THE STABILITY BALL PHASE: putting
   Very random.                                                                                green stability balls in classrooms for stu-
                                                                                               dents to sit on. And having buzz agents
   Very odd.                                                                                   wearing “Whatcha Doin” buttons perform
   And only at certain schools. East High. Bryan Community.                                    random acts designed to surprise their
                                                                                               peers, to get them talking.
The Science Focus Program. Lincoln High.                                                            — THE CARDBOARD CUTOUT PHASE:
   What was going on here?                                                                     Placing funny, life-size cardboard cutouts
                                                                                               around the school: a guy pounding an
By MARGARET REIST
LINCOLN JOURNAL STAR




Peer-to-peer
m a r ke t i n g
campaign




                                                                                                                                                Photos by Hailey Abbott
Lincoln students learn
to create healthy habits
     Were the green blobs contagious?               No, this teenage group needs a special     v ABOVE: Lincoln High students (from left)
     Hailey Abbott hopes so, as does Holly     approach. No lectures. Forget the food          Rebekah Hawkins, Krysta Sackett, Emma Hoppe
Dingman and a group of high school stu-                                                        and Kristen Obermueller participate in the
                                               pyramids. Don’t even think about an exer-
dents bent on changing their peers’ behav-                                                     Action for Healthy Kids Summit at Lincoln’s
                                               cise log.                                       downtown Holiday Inn on April 15. The summit
ior.                                                “The campaign (goal) was to make           was coordinated by Nebraska’s Health and
     This, you see, is all part of a plan. A   fruit and vegetables and activities some-       Human Services agency and includes a public-
very well-thought out, calculated idea con-    thing fun and cool to do,” said Abbott, who     private partnership of more than 30 organiza-
trived to encourage healthy habits in high                                                     tions and government agencies. Its goal is to
                                               helped create the green blob concept.
school students.                                                                               improve the nutrition and physical activity of
                                                    Abbott and her classmates in a senior-     youth.
     And when you’re talking marketing         level advertising class at the University of
                                                                                               v




                                                                                               x AT RIGHT: One of the three billboards devel-
demographics, they’re not an easy bunch        Nebraska–Lincoln came up with the idea          oped for the campaign was displayed for one
to reach. Not when the topic is carrots and    as part of a final project.                     month at 38th and South streets in Lincoln.
broccoli.                                           HHS brought the challenge to the
     Dingman, a nutrition coordinator          class, and Abbott and her group decided         apple with a baseball bat to make apple-
with the state Department of Health and        the best approach was to use high school        sauce, another eating a salad burger and a
Human Services, said exercise and healthy      students to spread the word themselves.         third snowboarding with a pug dog sitting
eating campaigns rarely target students        They wanted students to realize they could      on the board.
who can drive to McDonald’s for lunch,         find their own path to a healthier lifestyle.        — THE VIDEO PHASE: short videos
and have prom or football or speech or              “We want this to be the socially cool      showing up on school computers and tele-
finals or all of the above on their minds.     thing to do,” Abbott said, “being out there     visions. And a video contest for students

66   SUMMER 2008           ALUMNI NEWS         33
      F A C U L T Y                 P R O F I L E               A L U M N I                 S T U D E N T               H O N O R S


where the prize was getting your spot aired            “That was almost the best part             important,” she said.
on Cable TV.                                      because we knew we were behind it,” she              Each school is carrying out the cam-
      HHS employees in the nutrition              said. “They’d say, ‘Did you see that blob?’ It  paign slightly differently. At the Focus
department liked the idea so much they            was great. It was really great.”                Program, for example, Key Club members
wanted to do it.                                       At Lincoln High, rumors began to fly:      are running the campaign. At Lincoln
      For real. The department allocated          it was Nickelodeon coming to film at            High, it’s student council.
$20,000 to implement the campaign this            Lincoln High, or an MTV show and who-                The UNL students gave the schools
year.                                             ever collected the most stickers got to be      suggestions for random acts, but told stu-
      Abbott, a fifth-year senior, was hired      on the show.                                    dents they could come up with their own.
as the coordinator. She sent queries to all            “There was almost a black market of             At Lincoln High, students doing
high schools in Lincoln and Crete. Four           stickers,” said Malinda Burk, a Lincoln         impromptu dances between classes
Lincoln schools responded.                        High science teacher and student council        encouraged people to check out the cam-
      Teacher contacts helped recruit stu-        sponsor.                                        paign’s Web site.
dents. And a pilot project was born.                   But the mystery was a good thing, said          “When someone dances by and tells
      Rachael Pickerel, a senior at East who      Julie Kempkes, a Lincoln High ninth-grad-       you to go to a Web site, it makes you curi-
wants to study marketing at UNL next              er helping with the campaign.                   ous,” Kempkes said.
year, didn’t hesitate.                                 “I think it’s a good idea for students to       About a week ago, Pickerel and her
      “Of course, I was all over it,” she said.   kind of be surprised by it and not feel like    cohorts at East did a “cheesy skit” over the
“It’s what I’m all about.”                        they’re being lectured and told to do some-     intercom and let students know just what
                                                                                                                       they were about and
                                                                                                                       what all the green
                                                                                                                       blobs meant.
                                                                                                                             More traditional
                                                                                                                       forms of advertising
                                                                                                                       are a part of the cam-
                                                                                                                       paign, too: billboards
                                                                                                                       and slides at movie
                                                                                                                       theaters.
                                                                                                                             But Tucker said
                                                                                                                       having         teenagers
                                                                                                                       themselves spread the
                                                                                                                       word is the most effec-
                                                                                                                       tive.
                                                                                                                             “I think that’s the
                                                                                                                       secret,” she said. “I’ve
                                                                                                                       always said that, peers
                                                                                                                       teaching peers or
                                                                                                                       modeling for peers is
                                              WATCH THE VIDEOS                                                         always best.”
                                                                                                                             Dingman said she
In May, the teen wellness campaign created by one of              A panel of public health, communication, market- was impressed that the
the advertising campaigns classes moved into the             ing and advertising specialists was asked to vote on UNL students took
video contest phase.                                         its top three Whatcha doin? videos. In addition, the their ideas to high
     Local high school students created 30-second            three videos that receive the most online votes will school focus groups
spots and are competing for prizes and an opportuni-         receive awards recognizing their popularity. All that were very honest
ty get their creations on the air next fall when the cam-    award-winning videos will be aired on cable TV as part about what worked
paign expands. The videos were to reflect the main           of the campaign. See the videos atxxxxxxxxxxxxxxxxxxx and what didn’t.
messages of the “Whatcha doin?” campaign: that                                                                               That helped the
healthy food and physical activity are not only good               http://www.whatchadoin.org/videoContest/            campaign stay edgy.
for you but can also be fun.                                                       index.html                                That means, if
                                                                                                                       you’re pushing 40 or
                                                                                                                       already crested that
     Others in Jan Tucker’s East High thing,” she said. “We’re just nudging them hill, if you think a pug dog named Wallace
health class joined in. They came up with in the right direction.”                                is an odd mascot, if you just don’t get the
their own random acts. They surrepti-                  Emma Hoppe, a ninth-grader at the green blobs and a German YouTube video
tiously put up green blobs, they served Science Focus Program, said she hopes of a bunch of people making an orchestra
fruit cups at lunch.                               students will respond to the nudging, at out of vegetables, don’t worry.
     And they listened to their classmates least for a little while.                                   Ask your kids. They’ll get it.         s
wonder what the heck was going on.                     “I think what they’re trying to do is

12   SUMMER 2005                                                                                                      J ALUMNI NEWS         67
                       |Looking
                            back
                               Each fall, UNL honors employees who are cele-                    This particular batch of news, below, is what
                               brating a number of years at the university that                 Alloway read at the Employee Service Awards
                               is divisible by five — five years, 10 years, 15                  on Aug. 30, 2007. He credits Rosalinda Barajas
                               years and so forth. Broadcasting faculty mem-                    Ramirez, staff assistant in the UNL human
                               ber Rick Alloway is the emcee for the awards                     resources office, for helping gather the raw his-
                               presentation, and he kicks off the festivities by                torical data from which he wrote his commen-
                               reading a summary of the news in each of the                     tary.
                               anniversary years


                                2002         2001          2000        1999         1998        1997       1996       1995       1994       1993
                               WE BEGIN IN THE NOT-TOO-DISTANT PAST — 2002.
                                 Much of the national news that year had an uneasy              Minority leader.
                                 edge. The world was still trying to regain balance                  We lost singers Rosemary Clooney and Peggy
                                 after the events of September 11 of the previous               Lee in 2002, also choral leader Ray Conniff; Thor
                                 year. President George Bush created the Department             Heyerdahl, who explored Polynesia; and Milton
                                 of Homeland Security to guard against terrorism.               Berle, who explored the new genre of the television
                                 With 170,000 employees, it represented the largest             comedy show. Chuck Jones, who gave us Bugs
                                 reorganization of the federal government in half a             Bunny and Daffy Duck, died that year too, along
                                 century.                                                       with actors Richard Harris and Dudley Moore, TV
                                        As for threats away from the homeland,                  news man Howard K. Smith, Wendy’s founder Dave
                                 President Bush vowed to work with Congress in any              Thomas, film director Billy Wilder, and publisher,
                                 military dealings with Iraq. And 180 people died in            philanthropist and art collector Walter Annenberg.
                                 the bombing of a packed nightclub in Bali — a ter-                  Locally, Lincoln’s expansion continued with the
                                 rorist attack mounted by a group many of us had                opening of the Walt & Eiseley branch libraries and



’02                              never heard of just a few scant months before: Al
                                 Qaeda. NATO expanded that year, adding seven
                                 more countries, and the United Nations grew as
                                 well, when Switzerland became a member, ending its
                                                                long-held neutrality. Folks
                                                                in 12 European countries
                                                                                                Lincoln Southwest High School. New skate parks in
                                                                                                Tierra Park and Peter Pan Park allowed skaters to try
                                                                                                all kinds of new stunts, while drivers who always
                                                                                                wondered what hamsters feel like on those exercise
                                                                                                wheels came a little closer to finding out when a new
                                                                                                roundabout opened at 33rd and Sheridan. Its appar-
                                                                had to get used to new cur-     ent success prompted questions about where future
                                                                rency as the Euro was intro-    exercise wheels — er — roundabouts — might be
                                                                duced as part of a unifica-     placed.
                                                                tion effort.                         On campus, a new athletic director took the
                                                                     For weeks, residents in    helm when UNL alum Steve Pederson returned to
                                                                the Washington, D.C., area      campus. The Husker baseball team traveled to the
                                                                lived in fear as the “D.C.      College World Series for the second straight year.
                                                                sniper” attacks killed 10 and        The E.N. Thompson Forum welcomed to the
                                                                wounded three others. John      Lied Center stage a wide range of speakers, including
                                                                Allen Muhammed and John         singer Bono of the group U2 and actress Ashley
                                                                Lee Malvo were eventually       Judd. The university’s president, Dennis Smith,
                                                                arrested in connection with     received the Scientific Freedom and Responsibility
                                                                those shootings.                Award from the American Association for the
     Photo courtesy University Archives and Special Collections      The world rejoiced at      Advancement of Science.
                                                                the rescue of nine miners            It was also the year that newspaper boxes
v ASHLEY JUDD
                                 from a shaft in Pennsylvania. They’d been trapped              showed up all over campus as the university’s new
and BONO were                    for three days nearly 240 feet below ground. And               “newspaper readership program” started putting
welcomed to the                  Democrat Nancy Pelosi became the first women to                four daily papers into the hands of students, faculty
Lied Center                      lead a party in Congress when she was elected House            and staff.                                          s

68   SUMMER 2008               ALUMNI NEWS            33
                  1992        1991        1990       1989                                             1988        1987       1986        1985        1984      1983
1997
THE UNIVERSITY OF NEBRASKA WAS ON THE MOVE
— to the second tier in US News & World Report’s
11th annual collection of “America’s Best Colleges.”
It was a year of other accomplishments on campus
as well. The College of Business Administration was
honored for the second straight year by Success mag-
azine as one of the “25 Best Business Schools” for
entrepreneurs. The satellite operations center at
Nebraska Public Television was named the national
“Uplinker Of The Year,” and Nebraska Public
Radio’s news and public affairs series Nebraska
Nightly won two national journalism awards.
     The University’s Technology Park “business
incubator” opened for business, while atop the



                                                          Photo courtesy Lincoln Journal Star
newly completed stadium parking garage, a high-
powered telescope was installed after years of plan-
ning. Civil rights activist Coretta Scott King spoke to
an audience here in the Lied Center.
     It was the year Mother Theresa died. And so did
the architect of the Nebraska football program, Bob
Devaney. His successor, Tom Osborne, shocked the
state that same year by announcing it was time to
pursue something other than coaching.                s
                                                                                                v  WILLY NELSON and an all-star line-up at Farm Aid III performed
1992                                                                                            at Memorial Stadium on the University of Nebraska campus in 1987
’92 WAS A YEAR OF INTERNATIONAL TURMOIL. THE
Federal Republic of Yugoslavia collapsed after more
than 70 years. American forces entered Somalia to                                               1987
try to ensure proper distribution of food to those


                                                                                                                                                           ’87
                                                                                                1987 WAS A YEAR IN WHICH AMERICANS LEARNED
starving due to civil war. In India, Hindu destruc-                                             some new words. Soviet Secretary Mikhail
tion of a mosque led to two months of Hindu-                                                    Gorbachev and U.S. President Ronald Reagan
Muslim rioting that claimed thousands of lives.                                                 signed the INF treaty to reduce nuclear stockpiles,
     The U.S., Canada and Mexico signed onto the                                                and we all learned that perestroika meant restructur-
North American Free Trade Agreement, establishing                                               ing and glasnost meant openness.
the world’s largest trading block, and in other signs                                                That glasnost got put to a different test as Oliver
of international commerce, good or bad,                                                         North, John Poindexter and Secretary of Defense
EuroDisney opened in France, to the dismay of                                                   Caspar Weinberger testified before Congress about




                                                                                                                                                                              Photo courtesy University Archives
many French intellectuals concerned about the                                                   the Iran-Contra affair. France and England began
spread of American culture in their country. And                                                work on a channel tunnel to connect their two
the golden arches moved farther east; McDonald’s                                                countries while the U.S. and Canada took steps to
opened its first restaurant in Beijing, China.                                                  connect their two countries in a different fashion —
     Not to be outdone, Roswell, N.M., opened the                                               an economic one — by signing a free-trade agree-
International UFO Museum. It was the year a man                                                 ment. Not all Canadians were happy with that deci-
from a place called Hope became President of the                                                sion.
United States, and the term “surfing the net” entered                                                It was the year in which women outnumbered
our vocabulary. In Nebraska, the jobless rate sat at                                            men in the U.S.: 43 of 50 states reported a majority
2.5 percent while at the same time, Money magazine                                              of women. On campus that year, the renovation of           vARCHITECTURE
ranked the state 37th nationally in taxing its citi-                                            Architecture Hall was completed, plans for an              Hall was renovated
zens.                                                                                           expanded recreation center were approved and con-
     The UNL mens gymnastics team won the                                                       struction began on the Lied Center.
national title. There was an explosion and fire in                                                   IBM launched its OS/2 operating system, and
Hamilton Hall and a flood in Walter Scott, creating                                             the UNL Office of Registration and Records began
an opportunity to try some of the 26 new code blue                                              using a new database to keep track of grade changes.
emergency phones that were being installed across                                               Though the U.S. government’s budget topped a tril-
campus that year.                                                                               lion dollars for the first time in history, American
     The Grammy-winning album of the year was                                                   farmers continued to be so hard-hit economically
Eric Clapton’s Unplugged, while the city union crew                                             that hundreds of them joined with Willy Nelson and
had some unplugging of their own to do, spending                                                an all-star line-up at Farm Aid III at Memorial
close to $5,000 to clear Broyhill Fountain of suds                                              Stadium on the University of Nebraska campus to
from the soap some pranksters had dumped in it.s                                                raise money.                                          s

   12 SUMMER 2005                                                                                                                                          J ALUMNI NEWS 69
                   1982 1981 1980 1979 1978 1977
                    1982
                    TWENTY-FIVE YEARS AGO THE STATE OF NEBRASKA
                    was reeling from a $30 million shortfall while,
                    halfway around the world, violence reignited
                    between the PLO and Israel, leading to an Arab-
                    Israeli conflict. As a reminder of a different conflict,
                    the haunting Vietnam War Memorial was dedicated
                    in Washington, D.C. And Argentina invaded the                        Photo courtesy University Archives and Special Collections
                    Falkland Islands, causing Britain to move in to pro-
                    tect its territory.                                        1977
                          Things probably looked more tranquil from            1977 CONTAINED ANOTHER OF THOSE “WHERE
                    space, where the first space shuttle, Columbia, com-       were you when” moments; nearly everyone old
                    pleted its maiden voyage, while another spacecraft         enough to have memories of that year can probably
                    took off from Earth, stranding an extra-terrestrial        tell you where they were when they heard that news
                    critter in Steven Spielberg’s hit movie E.T. Other hit     that Elvis Aaron Presley had died. Charlie Chaplin
                    movies that year included Tootsie, Poltergeist and         died that year, too. And it was the year the Nobel
                    Gandhi.                                                    Peace Prize was awarded to Betty Williams and
                          E.T. would have more choices on how to phone         Mairead Corigan from Belfast for their grassroots
                    home as of that year, since AT&T was split up into         Ulster Peace Movement.
                    several regional phone companies. It was also the                Black South African leader Steven Biko was
                    year the compact disk was invented and the year of         dying in prison, which would lead to renewed oppo-
                    the first successful heart transplant. Enrollment at       sition to apartheid, and The Gang of Four was
                    the University of Nebraska–Lincoln topped 25,000           expelled from China. Woody Allen’s Annie Hall won
                    for the first time that year, the same year the            the Best Picture Oscar, while Steven Spielberg
                    University Police Department moved to new offices          thought he had the best movie dealing with space in
                    at 135 North 16th.                                         Close Encounters of the Third Kind. Unfortunately
                          Nebraskans were warned to be on the lookout          for Spielberg, George Lucas released a low-budget,
                    for tainted Tylenol … while UNL employees had              minor little picture that same year called Star Wars.
                    access to a new long-term disability insurance plan,       Timing is everything.
                    though there was no connection between those two                 It certainly worked for Ronald Roskens. He
                    items. For the first time, women were considered for       became the new president of the University of
                    firefighter positions in the Lincoln Fire Department.      Nebraska that year. Tuition shot up to a breathtak-
                    Alice Walker’s The Color Purple was a hit in the           ing $21 a credit hour, and the new East Campus
                    bookstores, while on the small screen the “place           Union building opened. New state law that year
                    where everybody knows your name” was beginning             required time-and-a-half pay for more than 40
                    its 11-year run.                                      s    hours of work a week.                              s




                                                          ’77

      ’82                                                                          v THE NEW east campus
                                                                                  union building opened


                                                                           THE UNIVERSITY police
                                                                         v




                                                                         department moved to new
                                                                         offices at 135 North 16th
70   SUMMER 2008    ALUMNI NEWS
1976 1975 1974 1973 1972 1971 1970 1969 1968 1967 1966 1965 1964 1963 1962

     RON ROSKENS became the new president
  v




  of the University of Nebraska in 1977


  1972
  SEVERE DROUGHT LED TO GRAIN SHORTAGES IN                  1967
  the Soviet Union in 1972, and American crops,             IT WAS THE SUMMER OF LOVE, THE ZENITH OF THE
  including some from Nebraska, found their way             hippie movement and the social revolution among
  overseas to be of help. Some of that grain could have     the younger generation. The musical Hair with its
  been shipped via Federal Express, which was found-        much talked-about nude scene opened in New York,
  ed in the U.S. that same year.                            and Mohammed Ali refused to be drafted into the
       NASA was making a delivery of a different kind       Army. The Beatles released Sergeant Pepper’s Lonely
  that year, launching the unmanned Pioneer 10 mis-         Hearts Club Band, which ushered in a new era of
  sion to Jupiter. Meanwhile, Britain, the U.S., and the    studio production for albums but spelled an end to
  USSR signed a treaty halting the stockpiling of bio-      their live tours.
  logical weapons. It was the worst single year of fight-        The U.S. Supreme Court had its first black
  ing in the Northern Ireland conflict; 467 people          judge. On the medical front, it was a good year for
  were killed over the course of the year.                  hearts. Coronary bypass surgery was developed, and
       On the big screen, Francis Ford Coppola made         the first heart transplant was performed. It was the
  moviegoers an offer they couldn’t refuse, and they        year of the Six Day War between the Arab nations
  flocked to see his movie The Godfather, which would       and Israel, and the year the oil tanker Torey Canyon
  go on to win the Oscar that year. On the smaller          ran aground off the coast of England.
  screen, M*A*S*H began its 11-year run on CBS.                  It was a centennial year here in Nebraska, and
  And for the first time, viewers could save those          residents everywhere celebrated our 100th year of
  M*A*S*H moments to watch over and over; the               statehood. On campus, students enjoyed Direct
  home video recorder was introduced that year.             Inward Dialing for the first time, the campus
       On the UNL campus, employees benefited               received its first license to use radioactive material
  from expanded sick leave to cover pregnancy               and a convocation by the Under Secretary of the
  absences. It was also the year the UNL Culture            United Nations was cause for classes to be dis-
  Center was established. And off-campus students           missed.
  without transportation benefited from a new state              A poll of the state’s high school students indi-
  law that allowed hitchhiking. Richard Leakey and          cated 65 percent were heading to college after grad-
  Glynn Isaac discovered a human skull in northern          uation, which meant a certain amount of job secu-
  Kenya believed to be more than 2.5 million years          rity for those new employees at the University of
  old.                                                 s    Nebraska that year.                                 s




                          ’72                                                                                     JOAN BAEZ
                                                                                                                 v




                                                                                                                performed at the
                                                                                                                Student Union




                                                       JOHN NEIHARDT received the Nebraska
                                                                                                          ’67
                                                     v




                                                     Builders Award in 1972 and an honorary
                                                     degree in 1917 from the University of Nebraska
  12   SUMMER 2005                                                                                                   J ALUMNI NEWS   71
                                                                                                                                                     Photo by Marilyn Hahn
The 2008 Bright Lights summer adventure camp was held in the third floor studio of Andersen Hall June 23-27. From left: Hannah Lehnert, Lauren
Tobias, Beatriz Loureiro and Ben Cuca practice for a television newscast. Parents were invited to watch the live newscast on the last afternoon of
summer camp. Bright Lights teachers videotaped the newscast for students and their families.




                                                                                                                                   Non Profit
                                                                                                                                   US Postage
                                COLLEGE OF JOURNALISM                                                                              PAID
                                AND MASS COMMUNICATIONS                                                                               UNL
                    147 Andersen Hall
                    P.O. Box 880443
                    Lincoln, NE 68588-0443

				
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