What are you as the writer trying to accomplish?
Are you trying to persuade the audience to take some action? Change their minds?
Reconsider or think about something? Inspire? Communicate a particular experience?
Why is this topic important to you as the writer? To the community?
What are your assumptions and beliefs about this topic?
Do you have something to gain from the acceptance of your idea?
Do you have any biases?
How are you going to establish yourself as a person qualified to write on this subject?
How do you plan to show yourself as trustworthy and reasonable?
What angle of vision do you plan to use? Will this angle of vision be appropriate for your
Will you use Pathos or emotional appeals? If so, how will you use them fairly and
Will you be appealing to certain values or beliefs that your audience holds dear? What are
Will you need to concede any points to the audience to ensure they view you as reputable? If
so what are these arguments?
How will you plan to deal with any concessions you might make?
What kind of evidence or arguments do you think will be most likely to persuade the
Is your evidence current? From reputable sources?
What is your message? (This will be your thesis.) For the Documented Essay, the opposition
should go in the introductory subordinate clause; ie, “Although Brussel Sprouts are nutritious,
they are unpalatable, odiferous and expensive.”
Who is your audience?
What are their beliefs, needs or values?
What are their biases?
How will you deal with these biases?
What kind of evidence will you need to use to persuade the audience?