BUS 590C Creativity in Management Fall 2006 - Tuesdays 6:00– 8:45 p.m. Lynn Jones Ennis, PhD, Curator of the Collection Gallery of Art & Design, NC State University 3302 Talley Student Center lynn_ennis@ncsu.edu, 919-515-6164 Office hours by appointment Course Prerequisites: graduate standing Student Learning Outcomes: By the end of this course, students will be able to: Describe various theoretical models of the creative process. Apply a variety of creativity enhancing models and practices in their personal endeavors, with special emphasis on Paul Plsek’s Directed Creativity Cycle: Preparation, Imagination, Development, and Action. Apply a variety of creativity enhancing modes in a team setting. Understanding their own personal style of learning and how this relates to leadership. Identify and interact with creative pockets in the community to continue to re-energize their skills. Texts: Michael Ray and Rochelle Myers. Creativity in Business. (1989) Price: $14.95 James L. Adams. Conceptual Blockbusting: A Guide to Better Ideas, 4th ed. (2001) Price $16.95 Ray Anderson. Mid-Course Correction: Toward a Sustainable Enterprise: The Interface Model. (1999) Price: $19.95 Additional reading will be on electronic reserve at the DH Hill Library. You will also be given Internet sites to visit and read. Course Description and Scope More than ever, the ability to think creatively is essential in business decision-making and problem solving. Students will be introduced to various models exploring creativity and the workplace; equally important will be off-site classes held at local businesses involving conversations with executives on the issue of creative thinking. Also, there will be interaction with artists both in class and at their studios to help students understand how artistically creative people approach their art and craft. This course work will provide students with a much asked for component of management - the ability to think and utilize creativity in practical ways. This course is organized into four sections that reflect Paul Plsek’s DirectedCreativity Cycle: Preparation, Imagination, Development, and Action. Readings will be assigned each week that connect with not only the visiting artist’s work but with various theoretical models and emerging ideas in creativity. Part of the understanding of the creative process is to focus on not only the outcome but also the process. How do the artists go from idea to implementation? Therefore our visits to artists working in a visual and performing arts will include behind the scene as well as performance based visits. Artists will also be brought into the classroom to discuss techniques and to perform exercises that they find useful in their own creative process. Executives and participants in the Creativity Project
Committee and Class will also be invited. Students should expect guests from these groups every week. Additional opportunities: Throughout the semester students will be told about various opportunities such as performances, rehearsals, and art walks in which they can participate. This will NOT be mandatory but will be optional. Schedule of Assignments Section One: Preparation This section helps to lay the foundation for the rest of the course. Students explore their own learning styles, left brain/right brain thinking and begin placing their own ideas and ways of seeing onto the creative grid. August 29: Meeting Location: Nelson The business partner for this year’s team projects is InterfaceFLOR.. The projects will be focused on the issue of sustainability. Several of the site visits we make will focus on sustainability including EPA, Capstrat and Advanced Energy. Speakers: Michel L. Belland and John Bradford Michel L. Belland, Sales Manager North Carolina, InterfaceFlOR, 2413 Bristers Spring Way Apex, NC 27523 Tel: (919) 274-8594 Michel.belland@us.interfaceinc.com Michel Belland is Sales Manager for Interface Flooring Systems in Eastern North Carolina. Mr. Belland’s responsibility encompasses sales, marketing, and community outreach promoting sustainability. Board Member; US Green Building Council – North Carolina Chapter John Bradford, Vice President, Research & Development, Interface, US September 5: Meeting Location: Nelson Speaker: Joan Busko, former Director of Career Counseling, NCSU. Joan has been one of the driving forces behind the Creativity Project and is an expert on the implications of Left Brain/Right Brain tendencies. Artist Perspective: Pat Fitzgerald, Associate Professor, Dept. of Art + Design, College of Design, NCSU. Prior to joining the faculty of the College of Design, Professor Patrick Fitzgerald served as an instructor, artist and manager at the Kodak Center for Creative Imaging in Camden, Maine. His work has been exhibited across the United States and Japan. As director of the IntelliMedia Initiative for the College of Design, Fitzgerald's research and teaching span the full range of multimedia production, from digital video to interactive 3D animation. Professor Fitzgerald has received national and international awards for his digital illustrations. In 1999, he received a North Carolina Fellowship for the Visual Arts. September 12: Meeting Location: Clearscapes. Artist and Speaker: Thomas Sayre www.thomassayre.com and www.clearscapes.com In 1981, together with architect Steven D. Schuster, Mr. Sayre formed Clearscapes, which is a multi-
disciplinary design firm with an office and studio in Raleigh, North Carolina, employing fifteen people. Clearscapes is involved with building design, product design, and both large- and small-scale artwork. Combining the hands-on process of the sculpture studio with architectural skills, the firm is unique in its combination of talents. Mr. Sayre continues to work actively as a sculptor with commissioned work in various collections spanning between Boston, Sacramento, San Francisco, Perth, Australia, Istanbul, Turkey, Hong Kong, Colorado, Tucson as well as throughout the Southeast. He has exhibited his work in a number of private galleries, as well as the North Carolina Museum of Art, the St. John’s Museum, the Waterworks Gallery, and the Southeastern Center for Contemporary Art. In 1995, he received a NEA/SEA Fellowship. Mr. Sayre is currently working on public projects in six different states. Sept 19: Meeting Location: Thompson Theatre, Talley Student Center, NCSU Artist Perspective: John McIlwee, Director of University Theatre, NCSU. After John speaks we’ll attend rehearsal of play in progress – Sweet Charity. Section Two: Imagination During this session students continue with learning by exploring the generation and harvesting of ideas. They continue to work in groups and to work through “creative abrasion” that comes with working in this method. Sept. 26: Meeting Location: North Carolina Museum of Art Speaker: Larry Wheeler, Director, North Carolina Museum of Art. Dr. Lawrence J. Wheeler was named director of the North Carolina Museum of Art in October 1994. Since then, the Museum has become one of the region’s and the nation’s most popular and dynamic centers for the visual and performing arts. During his tenure, Wheeler has presided over the completion of the landmark Museum Park on the Museum grounds, and has greatly enhanced the Museum’s collection of contemporary art. Wheeler Bachelor of Arts degrees in History and French from Pfeiffer College, and both a masters of arts and a doctoral degree in European history from the University of Georgia. Oct. 3: Meeting Location: Cisco Speakers: David Michaels & Lisa Hall Lisa Hall joined Cisco in May, 1998 and is Director of Information Technology for IT Transformation and Resource Agility within Cisco Systems. In her current role, Lisa is responsible for enabling the transformation of Cisco’s IT organization, ensuring integration and adoption of top cross-IT strategic programs such as Portfolio Management, Enterprise Architecture, Excellence in Operations, Resource Strategy, and Metrics. She is also responsible for delivering best in class enterprise IT learning services. David Michaels joined Cisco in August of 1999 in the IT Infrastructure organization. His role initially was to work with business application project managers and managers in advancing planning capabilities for required infrastucture resources and equipment. As a part of a team, he also contributed towards the evolution of the Systems Development Life Cycle details in process, methodology and automation. Currently, David is working as an IT Manager in IT Transformation – helping to create a sustainable Change Management framework and philosophy within IT. The strategic change initiatives that are driven by the IT Senior Management utilize this framework. It’s a new and challenging role in IT.
Artist Perspective: Robin Harris. Robin Harris is Director of the NC State University Dance Program. She was a recipient of NC Arts Council Choreographers Fellowships in 1988 and 1998; a recipient of the Raleigh Medal of Arts in 2002; and a recipient of a 2004 Indies Award. Robin has been recognized for her choreographic work by the North Carolina Arts Council, the City of Raleigh Arts Commission, the American Dance Festival, and by the American College Dance Festival Association on both regional and national levels.. October 10: Meeting Location: EPA (You must bring a Photo ID.) Speaker: Chris Long ,Director of Health, Safety and Sustainable Development, Office of Administration and Resources Management, U.S. Environmental Protection Agency at Research Triangle Park. Chris manages environmental, health and safety, engineering and communication programs for the U. S. Environmental Protection Agency at Research Triangle Park (RTP), N.C. He leads EPA’s efforts to build and operate sustainable facilities at the Agency’s largest operation outside of Washington, D.C. – creating work environments that are healthy for people, the Earth and the economy. He has lectured at numerous universities, delivered presentations at a wide variety of conferences in the U.S. and abroad. Chris also serves on the Board of Directors for the U.S. Partnership for Education for Sustainable Development – the U.S. affiliate of the United Nations sustainability education program. Artist Perspective: Mark Scearce, Director of the Music Department at NCSU. Prior appointments were on the music faculties of the Universities of Hawaii, North Texas, and Southern Maine, among others. The composer of sixty instrumental works and over a hundred text settings, his works include ten compositions for orchestra, seven for chorus, two band, two operas, and two ballets. Scearce has been awarded First Prize in four national competitions, is the recipient of five advanced degrees in music and philosophy, and has currently six commercial recordings available on Delos, Warner Bros, Capstone, Centaur, Equilibrium and the Sony 4-channel SACD of his first quartet available only online at frystreetquartet.com. October 17: Meeting Location: NC BioTech Speaker: W. Steven Burke, Senior Vice President, Corporate Affairs, is responsible for activities centering on governmental, policy, regulatory, ethical, societal and international issues. He has been an active participant in the national and international biotechnology communities since the mid-1980s, working as an advocate for attention to educational, public and societal issues. Burke has served in several capacities for the Biotechnology Industry Organization, including a two-term stint as chair of the Council of Biotechnology Centers. Burke also serves as Vice Chair of the Board of Directors of the Biotechnology Institute and as founding Chairman of the Board of the Institute of Forest Biotechnology. Prior to joining the North Carolina Biotechnology Center in 1985, Burke taught Instructional Design at North Carolina State University in Raleigh, North Carolina. He has an undergraduate degree in religion and literature from Duke University and a Master of Education in Instructional Design from the University of North Carolina at Chapel Hill. Artist Perspective: Dr. Jim Clark is Professor Emeritus of English at NCSU where he served in the faculty and administration beginning in 1967. His special interests have been high quality classroom instruction at all levels and the free engagement of NC citizens in public discussions of humanities topics statewide. He has served as president of several organizations, and has had an active scholarly career in publishing boos and articles as well as producing educational videos. At present he is at work on a cultural geography if the Upper Roanoke River Valley where he grew up and still owns and operates a pine tree and Angus beef farm. Dr. Clark holds degrees from UNC-CH and Duke.
Section Three: Development Enhancement and evaluation October 24: Meeting Location: Capstrat Speaker and Artist Perspective: Todd Coats, Creative Director oversees all day-to-day activities of Capstrat's design team and is responsible for the creative development of design, communications and strategies. Formerly manager of creative services for GlaxoSmithKline, Todd was involved with branding projects for products such as Paxil, Flonase and Valtrex. He also worked with FGI Advertising and Design where his clients included TCI Cable, Central Carolina Bank, Hanes and Volvo Penta. His work has been recognized in The Addys, The Tellys, Graphis, AIGA Graphic Design USA, How, Creativity, ShowSouth, the AIGA North Carolina Design Show and many more. Todd serves as the president of the Raleigh Chapter of AIGA. Oct. 31: Meeting Location: Nelson Speaker and Artist Perspective: Becky Shankle, Design Box member and certified in creativity applied. www.creativityapplied.com Nov. 7: Meeting Location: Red Hat Speaker: Michael Pittman Artist Perspective: Ann Marie Kennedy Ann Marie Kennedy is an installation artist and papermaker living in Raleigh, North Carolina. She received an MFA in Intermedia and Sculpture from the University of Iowa in 1998. Recent installations include, Memory’s Reconstruction, at the Caldwell Co. Art Center, Lenoir, NC and Dreaming in Place, at Artspace, Raleigh, North Carolina. She was included in Strands of Fabrication at the Fe Gallery in Pittsburgh and Washi in American Artists Books at the Center for Book Arts in NYC. She received a Visual Artists Fellowship Award from the North Carolina Arts Council for 2004-5 and has been a resident artist at the Headlands Center for the Arts, Sausalito, CA and Penland School of Crafts, NC. She has taught at the University of Iowa and Penland School of Crafts and has taught many workshops, including; Paper and Book Intensive, Arrowmont School of Arts and Crafts, Minnesota Center for Book Arts, and Women’s Studio Workshop. Her work is included in the collections of Virginia Commonwealth University, Bucknell University, Syracuse University, Yale University, and University of Iowa Libraries Special Collections. She currently teaches at Wake Technical Community College in Raleigh, N.C. Nov. 14: Meeting Location: Nelson Speaker: Karen Lee Karen Lee joined SAS in 1984 as a technical marketing representative. In the past 22 years, Karen has successfully merged her technical savvy with her communications know-how to promote SAS’ product line and help customers learn to better communicate data through visuals. Before being named Internal Communications Director for SAS, Karen was Director of Communications Support for SAS’ Research & Development division. In this role, she found innovative ways to communicate with a traditionally introverted employee population. Using a variety of communications vehicles such as podcasts and employee expos, she improved information sharing among customers, management and developers. Before becoming a SAS employee, Karen was a SAS customer, using
the software for capacity planning in her job at Official Airline Guides. Karen has a bachelor’s degree in Computer Science from Eastern Illinois University. Section Four: Action Throughout the past 12 weeks students have been “trying on” various creative techniques and putting those ideas into action. During this time students have tested various techniques to creative problem solving. Students will make a final presentation on a larger project they have been working on throughout the sessions. They will focus on implementation. November 21: Meeting Location: Advanced Energy Speaker: John E. P. Morrison, P.E., Vice President, Operations was trained as an engineer during the "energy crises" of the 1970s, Morrison concentrated his studies in energy systems. During his career, he has worked in the national labs, in the utility industry, as an environmental engineering consultant, a manager in the manufacturing sector and a professor. He is the first recipient of the EPRI / Stanford Institute for Energy Studies Fellowship. He is also a professional engineer (PE), and is certified at the fellow level in production and inventory management (CFPIM). Morrison is the Chair of the Association of State Research and Technology Transfer Institutions (ASERTTI) and the 2006 chair of the State Technology Advancement Collaborative (STAC). Artist Perspective: Aly Khalifa started Gamil Design in October of 1995 to combine his talents of design, engineering and product development. His work has ranged from innovative wind tunnel testing to a patented eyewear system. He has worked in plastic, fabric and metal in the consumer products, sporting good and medical equipment industries. He has been a Visiting Professor at North Carolina State University School of Design and has led many creativity workshops. November 28: Meeting Location, Gallery of Art &Design, NCSU Speaker: Ann Alexander A native of NC and a graduate of UNC-CH, Ann Alexander came to Durham in 1981 with her husband, Lex, to start Wellspring Grocery, which merged with Whole Foods Market in 1991. A social entrepreneur at heart, Ann has been involved in many nonprofit and for-profit business ventures in the last 20 years. She has also been an active volunteer in the Durham/Chapel Hill area for over 25 years including serving on the Planned Parenthood of Central North Carolina board of directors since 2000 and serving as the Treasurer for the last two years. After co-creating a socially business and then becoming active in the sustainable investing arena, Ann Alexander has recently started her own consulting business to connect investors with socially responsible investing opportunities.Visit her website at www.annbalexander.com Artist Perspective: Lynn Ennis will give a guided tour of the exhibition: Sid Oakley: Artist, mentor, Friend. December 5: Meeting Location: Nelson Final Project Presentations.
Class Requirements:
Class attendance and participation. This includes contributing ideas to the class’s creative ideas project as well as entries to the annotated bibliography. Keeping a log. This will help “clue the students in” on what are their own creativity triggers. Students will write response papers on the various field trips. These will be short – 300 words or so. No more than 4 of these papers will be assigned. In class comprehensive final group project presentation. 15% 15% 20% 50%
Grade Allocation Response papers Journals Class participation* Team Projects - Consulting
* Class participation includes message board. Attendance Policy Attendance is mandatory and expected. Absences that are excused according to University Policy will not affect a student’s grade. Assignments turned in late because of excused absences will not be penalized. The university attendance regulation can be viewed at http://www.ncsu.edu/policies/academic_affairs/pols_regs/REG205.00.4.php Academic Integrity It is the expectation of the instructor that every student abides by the NC State Honor Pledge and that your signature (manual or electronic) indicates that you have abided by the Honor Pledge and have neither given nor received unauthorized aid on the assignment or examination: http://www.ncsu.edu/policies/student_services/student_discipline/POL11.35.1.php Students with Disabilities Reasonable accommodations will be made for students with verifiable disabilities. In order to take advantage of available accommodations, students must register with Disability Services for Students at 1900 Student Health Center, Campus Box 7509, 515-7653. http://www.ncsu.edu/provost/offices/affirm_action/dss/ For more information on NC State's policy on working with students with disabilities, please see the Academic Accommodations for Students with Disabilities Regulation (http://www.ncsu.edu/policies/academic_affairs/courses_undergrad/REG02.20.1.php) Transportation Students are expected to provide their own transportation for the required offsite classes.