MANAGING WORKFORCE DIVERSITY
Wednesday (March 17, March 24, March 31, April 7, April 14, April 21, April 28)
9:30 AM -12:20 PM, Room 2250 McColl
Spring Semester 2004
Instructor: Professor James H. Johnson, Jr.
(919) 962-2214; e-mail email@example.com
Room 314D Kenan Center
Office Hours 6:30 – 9:00 A.M. Wednesday Before Class & By Appointment
The course is designed to improve your awareness of the importance of effectively
managing workplace diversity not only as a social or moral goal, but also as sound
business practice— enlightened self-interest. Toward this end, the goals are to (1)
increase your appreciation of your own cultural values; (2) heighten your sensitivity to
the unique characteristics of other groups; and (3) thereby enhance your ability to
manage people of diverse backgrounds.
The course is organized into three parts:
Part I focuses on why it is important for business leaders/managers to effectively
manage diversity. Here we will assess the business and workplace implications of recent
changes in both the composition of the U.S. labor supply and the structure of the U.S.
economy. Emphasis will be placed on the impacts of these changes on different
segments of the U.S. population.
Part II examines the nexus of workplace diversity issues about which business
leaders/managers need to be concerned. Considerable attention will be devoted to the
types of barriers or obstacles that confront minorities, women, and other traditionally
underrepresented groups in their efforts to move into the upper levels of management
Part III focuses on how to do diversity work. The emphasis here will be on the range
of guidelines and strategies that business leaders/managers can use to manage
workplace diversity. Attention will also be devoted to some of the potential pitfalls of
Your required readings are, for the most part, available electronically. Use Windows
Explorer (this is not the Internet Explorer) to go to the Public_HTML on 'Minotaur' (W:)
Drive. Click on Net Courses, 2004, Spring, and then BA299L. Most of the articles you
MANAGING WORKFORCE DIVERSITY 2
need to read are linked directly to the article, to a full-text searchable database such as
Lexis/Nexis or Proquest, or to a website such as the one for American Demographics
Attendance and participation are extremely important and required for successful
completion of this course. Assigned readings must be completed prior to class sessions.
In addition, there are two required written assignments:
1. An Ethno-Socio-Cultural Awareness Paper. The purpose of this assignment
is to give you the opportunity to explore your own ethnic, social, and/or cultural
heritage, and to examine the impact of any or all of these variables on your
personal and professional development. The paper should include the following:
a. A description of your heritage and your major dispositions—related to
such aspects as language, special foods, holidays, celebrations, work,
play, religious practices, dating and courtship, marriage, child rearing,
perception of time, education, illness, etc.
b. A discussion of the strength(s) of your ethnic and/or socio-cultural
identity, and of any conflicts your identity poses for you.
c. An assessment of the impact of your heritage and experiences on your
understanding of people from differing ethnic-socio-cultural orientations.
Specify the ways your background has positively, and the ways it has
negatively, affected your perceptions, attitudes, and relationships with
individuals and groups whose backgrounds, orientations, and experiences
are markedly different from your own.
This paper should be between 8 and 10 pages in length (double-spaced, word
processed). It will be due at the end of the second week of the class. You will be
asked to make a brief oral presentation to the class highlighting the salient
influences on your personal and professional development.
2. A Great Leader’s Profile Paper: The purpose of this assignment is to provide
examples of historical minority leaders and their leadership/management style.
This leader/manager cannot be of your own cultural/ethnic/social group and
must be approved by the instructor. Famous types such as Dr. Martin Luther
King, Maxcolm X, and Nelson Mandela are unacceptable. Rather, you should
select a minority leader whose name is not a “household” word, but who.
Nevertheless, has impacted society in a major way. Examples include: Ella
Williams (President, Aegir Systems), Terrie Williams (President, The Terrie
Williams Agency), Jesus Chavarria (Publisher, Hispanic Business), and Karen
Caplan (President/Owner, Frieda’s, Inc.).
Your paper should include the following:
(a) relevant background information regarding the individual;
MANAGING WORKFORCE DIVERSITY 3
(b) a discussion of what made the individual a ‘great” leader—provide examples
of accomplishments, accolades, speeches, etc.;
(c) an assessment of their leadership style and their leadership qualities; and
(d) an evaluation of their contributions to society.
This paper should be between 8 and 10 pages in length (double-spaced, word
processed). It is due at the end of the fifth week of class. You will need to prepare a
formal, yet brief (5 minutes) presentation of the paper.
Paper #1: 35%
Paper #2 25%
Weeks 1 & 2 Introduction and Overview
Structural Changes in the Economy
Implications for Business
Weeks 3 & 4 Nexus of Diversity Issues
Weeks 5 & 6 Barriers to Opportunity & Advancement
Week 7 Enhancing Competitiveness Through
Weeks 1 and 2
Diversity Pipeline Alliance, 2002, The Pipeline Report: The Status of Minority
Participation in Business Education. McLean, VA; Diversity Pipeline Alliance
(www.diversitypipeline.org). (class website)
Brian Grow, et al, 2004, “Hispanic Nation,” BusinessWeek online, available at
Samuel P. Huntington, 2004, “The Hispanic Challenge, Foreign Policy, available at
MANAGING WORKFORCE DIVERSITY 4
Tamara E. Holmes, 2003, “Diversity in the Workplace: The Changing Language of
Business,” available at http://bostonworks.boston.com/diversity/062003/.
Tama Janowitz, 1999. “Diaper Diplomacy: Immigrant Orphans Are Melting America,”
American Demographics, May, pp. 48-49. (class website)
Sendhil Mullainathan, 2003, "What's in a Name," MIT News, January 24, available at
Lisa Funderburg, 1998, “Crossing the Demographic Divide: The Otherness of Multiracial
Identity,” American Demographics, October, pp. 24-25. (class website)
Alison Stein Wellner, 2000, "Who Is in the House?” American Demographics, January,
pp. 48-51. (class website)
J. H. Johnson, Jr., K.D. Johnson-Webb, and W.C. Farrell, Jr., 1999, "A Profile of Hispanic
Newcomers to North Carolina," Popular Government, 65, 1, pp. 2-12. (class website)
Nigel Nicholson, 2001, “In the Best Businesses, Distinct Voices Combine Harmoniously to
Everyone’s Benefit,” The Observer, July 29. p. 11. (class website)
“Employers Must Not Shrink From Educating Workers,” 2001, The Pittsburgh Post-
Gazette, October 2, p. E2. (class website)
Michael Costello and Christina Thompson, 2001, “Diversity Pays—Even Now,” The
Boston Globe, November 27, p. D4. (class website)
Victoria Griffith, 2001, “Gender Issues: A Macho Culture May Be One Reason Why
Women Students Remain in the Minority,” Financial Times, November 26, p. 15. (class
Noel C. Paul, 2001, “A Farm Belt Town Goes Global, and Thrives,” The Christian Science
Monitor, August 20, p. 16. (class website)
Carol Leonetti Dannhauser, 1999, “Who’s in the Home Office,” American Demographics,
June, pp. 50-56. (class website)
Helene Stapinski, “Generacion Latino,” American Demographics, July, pp. 63-68. (class
Roberto Suro, 1999, “Mixed Doubles,” American Demographics, November, pp. 57-62.
Sharon R. Cohany, 1998, “Workers in Alternative Employment Arrangements: A Second
Look,” Monthly Labor Review, November, pp. 3-21. (class website)
MANAGING WORKFORCE DIVERSITY 5
Thomas W. Hale, Howard V. Hayghe, and John M. McNeil, 1998, “Persons with
Disabilities: Labor Market Activity, 1994,” Monthly Labor Review, September, pp. 3-12.
Howard N. Fullerton, Jr., 1999, “Labor Force Participation: 75 Years of Change, 1950-98
and 1998-2025,” Monthly Labor Review, December, pp. 3-12. (class website)
Howard N. Fullerton, Jr., 1999, “Labor Force Projections to 2008: Steady Growth and
Changing Composition,” Monthly Labor Review, November, pp. 19-32. (class website)
J. H. Johnson, Jr., K.D. Johnson-Webb, and W.C. Farrell, Jr., 1999, “Newly Emerging
Hispanic Communities in the United States: A Spatial Analysis of Settlement Patterns, In-
Migration Fields, and Social Receptivity,” Chapter 8 in Immigration and Opportunity,
edited by F. Bean and S. Bell-Rose. New York: Russell Sage, pp. 263-310. (available
upon request from instructor)
J. H. Johnson, Jr., W.C. Farrell, Jr., and C. Guinn, 1999, “Immigration Reform and the
Browning of America: Tensions, Conflicts, and Community Instability in Metropolitan Los
Angeles,” Chapter 22 in The Handbook of International Migration: The American
Experience, edited by Charles Hirschman, Phillip Kasinitz, and Josh DeWind. New York:
Russell Sage, pp. 390-411. (available upon request from instructor)
Alison Stein Wellner, 2000, “The Money in the Middle,” American Demographics, April,
Annette Fuentes, 2000, “Won’t You Be My Neighbor?” American Demographics, June,
Pam Belluck, 2000, “Short of People, Iowa Seeks to Be Ellis Island of Midwest,” The New
York Times on the Web, August 28.
Carla Johnson, 2000, “Strength in Numbers?” HRMagazine, November.
Frank Bures, 2002, “A New Accent on Diversity,” The Christian Science Monitor,
November 6, p. 11. (LEXIS-NEXIS Academic Universe)
Rebecca Gardyn, 2000, “The New American Worker,” American Demographics,
September, pp. 52-58.
Deborah Caulfield Rybak, 2003, “Diversity ‘Good Business’ for Black-Owned Law Firm,”
Minneapolis Star Tribune, February 9, p. 1D (LEXIS-NEXIS Academic Universe)
Anne Papmehi, 2002, “Diversity in Workforce Paying Off, IBM Finds,” Toronto Star,
October 7, Pg. D02. (LEXIS-NEXIS Academic Universe)
Bob Page, 2002, “Companies Need to Get Serious About Diversity,” The Boston Globe,
October 27, p. H4. (LEXIS-NEXIS Academic Universe)
MANAGING WORKFORCE DIVERSITY 6
MANAGING WORKFORCE DIVERSITY 7
Weeks 3 and 4
Repps Hudson, 2001, “Employers Find a More Diverse Work Force Brings a Variety of
Religious Beliefs,” St. Louis Dispatch, August 6, p. 10. (class website)
Julie N. Lynem, 2001, “Companies Adjusting to Growing Religious Diversity in
Workplace, The San Francisco Chronicle, December 9, p. J1. (class website)
Jennifer Lach, 1999, “Minority Women Hit a ‘Concrete Ceiling,’” American Demographics,
September, pp. 18-19. (class website)
Joanne Y. Cleaver, 1999, “Good Old Dad,” American Demographics, June, pp. 59-63.
Felice N. Schwartz, 1992, “Women as a Business Imperative,” Harvard Business Review,
March-April, pp. 105-113. (class website)
Charlene M. Solomon, 1993, “Managing Today’s Immigrants,” Personnel Journal,
February, pp. 59-65. (class website)
Alistar D. Williamson, 1993, “Is This the Right Time to Come Out?” Harvard Business
Review, July-August, pp. 18-27. (class website)
Ron Stoghill, et.al., 1993, “Managing AIDS: How One Boss Struggled to Cope,” Business
Week, February 1, pp. 48-54. (class website)
Laura B. Randolph, 1994, “Reverse Integration,” Ebony, January, pp. 68-72. (class
Alison Stein Wellner, 2000, “Every Day’s A Holiday,” American Demographics, December,
Abby Ellin, 2000, “Seeking Laws for Disabilities of the Attitude,” The New York Times on
the Web, July 26.
Dave Murphy, 2002, “7 Bay Area Firms Make Family-Friendly List,” The San Francisco
Chronicle, September 25, p. B2. (LEXIS-NEXIS Academic Universe)
Tannette Johnson-Elie, 2001, “State Fair Needs Diversity All Around,”
Milwaukee Journal Sentinel, August 7, p. 01D. (class website)
MANAGING WORKFORCE DIVERSITY 8
Nancy Barley, 2001, ‘Female Firefighters Settle for $50,000,” The Seattle
Times, August 1, p. B2. (class website)
“Toyota Moves Toward Showdown With Jackson,” 2001, Pittsburgh Post-
Gazette, July 27, p. C-3. (class website)
The Associated Press, 2001, “Help Wanted: Mentoring’s Importance for
Women,” Newsday, July 22, p. F09. (class website)
Susan Vaughn, 2001, “As Offices Become More Diverse, Employers Are
Seeking New Approaches to Cultural and Ethnic Issues,” Los Angeles Times,
July 15, p. W1. (class website)
Diane E. Lewis, 2001, “Society Untapped Work Force Seen In Inner City,”
The Boston Globe, July 1, p. G2. (class website)
News Staff, 2001, “Adam’s Mark to Settle Discrimination Suit,” Rocky
Mountain News, December 4, p. 7B. (class website)
Melody Peterson, 2001, “Two Employees File Bias Suit Against Johnson &
Johnson,” The New York Times, November 16, p. C6. (class website)
Emily Wax, 2001, “Limit on Spanish at VA. School Sparks Clash,” The
Washington Post, November 12, p. B01. (class website)
Ann Vincola, 1998, “Work and Life: In Search of the Missing Links,” HRFocus,
75, 8, pp. S3-S4. (class website)
Patricia Braus, 1998, “When the Helpers Need a Hand,” American
Demographics, September, pp. 66-72. (class website)
Jane Waldfogel, 1999, “Family Leave Coverage in the 1990s,” Monthly Labor
Review, October, pp. 13-21. (class website)
Marianne Lavelle, 1998, “The New Rules of Sex Harassment,” U.S. News and
World Report, July 6. (class website)
Miriam Horn, “Sex and the CEO,” U.S. News and World Report, July 6, p. 32.
Stephanie Armour, 20001, “Bias Suits Put Spotlight on Workplace Diversity,”
USA Today, January 10, p. 1B.
Alden M. Hayashi, 2001, “Mommy-Track Backlash,” Harvard Business
Review, March, pp. 33-42.
New York Times Reporters, 2000, “How Race Is lived in America,” New York
Times, June, series of articles.
MANAGING WORKFORCE DIVERSITY 9
a. A Limited Partnership
b. When to Campaign With Color
c. Which Man’s Army
d. Reaping What Was Sown On the Old Plantation
e. Shared Prayers, Mixed Bless
f. Best of Friends, Worlds Apart
g. Who Gets to Tell a Black Story
h. Growing Up, Growing Apart
i. The Hurt Between the Lines
Francis X. Clines, 2000, “Slaying of a Gay Black Spurs Call For Justice,” The
New York Times on the Web, July 13.
Larry Armstrong, “Someone to Watch Over You,” BusinessWeek Online, July
Edward Iwata, 2000, “Race Issues Shake Tech World,” USA Today, July 23.
Sam Howe Verhovek, 2000, “Portland Immigration Official Resigns Amid
Furor,” The New York Times on the Web, September 20.
Michael Barone and John Fonte, 2000, “Does America Have an Assimilation
Problem?,” The American Enterprise Online, December.
Jeffrey C. Connor, 2000, “It Wasn’t About Race. Or Was It?,” Harvard
Business Review, September-October, pp. 37-46.
Kathleen Melymuka, 2000, “Dabbling at Diversity,” Computerworld,
December 11, 2000.
Frances A. McMorris, 1999, “Race-Based Jobs Stir New Debate In
Workplace,” Wall Street Journal, September 10, p. B1.
Robert J. Grossman, 2000, “Race in the Workplace,” HRMagazine, March, pp.
Ramona Ortega, 1999, “Affirmative Action Policies and Workplace
Discrimination,” Review of Public Personnel Administration, Vol. 19, Summer,
MANAGING WORKFORCE DIVERSITY 10
Jack Hayes, 2000, “Waffle House Discounts Stack of Bias Lawsuits,” Nation’s
Restaurant News, Vol. 34, May 8, 2000, pp. 5, 10.
Weeks 5 and 6
Tamara E. Holmes, 2003, “Diversity in the Workplace: Creating Workplace Opportunities
for People with Disabilities,” available at
Peggy McIntosh, 1990 “White Privilege: Unpacking the Invisible Knapsack,” Independent
School, 49, 2, pp. 33-35, 53. (class website)
Paula Mergenhagen, 1997, “Enabling Disabled Workers,” American Demographics, July,
pp. 37-42. (class website)
Robert Levine, 1998, “Re-Learning to Tell Time,” American Demographics, January, pp.
Harvey R. Meyer, 1998, “When Cupid Aims at the Workplace,” Nation’s Business, July,
Keith Hammonds, 1996, “Balancing Work and Family,” BusinessWeek, September 16,
pp. 74-80. (class website)
Jonathan D. Glater, 2003, “Some Companies Back Michigan in Affirmative Action Policy,”
The New York Times, January 29, p. C6. (LEXIS-NEXIS Academic Universe)
Greg Gordon, 2003, “Diversity’s Business Case,” Minneapolis Star Tribune, January 29,
p. 1D. (LEXIS-NEXIS Academic Universe)
Derrick Z. Jackson, 2003, “Bush’s Alien Views on Affirmative Action,” The Boston Globe,
January 24, p. A19. (LEXIS-NEXIS Academic Universe)
Michael A. Fletcher, 2003, “Race-Neutral Plans Have Limits in Aiding Diversity, Experts
Say,” The Washington Post, January 17, p. A12. (LEXIS-NEXIS Academic Universe)
“Affirmative Action Foes Seek Mich. Referendum,” 2004, washingtonpost.com, available
MANAGING WORKFORCE DIVERSITY 11
Paige P. Edley, 2000, “Discursive Essentializing in a Woman-Owned Business,”
Management communication Quarterly, November, pp. 271-306.
Kathleen Iverson, 2000, “Managing for Effective Workforce Diversity,” Cornell Hotel
and Restaurant Administration Quarterly, April, pp. 31-38.
Janita Poe, 2003, “Schools Share Diversity Efforts,” The Atlanta Journal and Constitution,
January 28, p. 3A. (LEXIS-NEXIS Academic Universe)
Judy Hill, 2002, “Masters of Bias Just Don’t Get It,” The Tampa Tribune, November 17,
p. 1. (LEXIS-NEXIS Academic Universe)
Dave Curtin, 2002, “Colleges Await High Court Ruling on Race, Admissions,” The Denver
Post, December 19, p. A-31. (LEXIS-NEXIS Academic Universe)
Lisa Girion, 2002, “Boeing Deal in Bias Suit Canceled,” Los Angeles Times, November 27,
p. 3-1. (LEXIS-NEXIS Academic Universe)
David A. Thomas and Robin J. Ely, 1996, "Making Differences Matter: A New Paradigm
for Managing Diversity,” Harvard Business Review, September-October, pp. 79-90. (class
Daniel Thorne and William Davig, 1999, "Toppling Disciplinary Silos: One Suggestion for
Accounting and Management,” Journal of Education for Business, 75, 2, pp. 99-103.
Patshotam Dass and Barbara Parker, 1999, “Strategies for Managing Human Resource
Diversity: From Resistance to Learning,” Academy of Management Executive, 13, 2, pp.
68-80. (class website)
Michael Mobley and Tamara Payne, 1992. “Backlash! The Challenge to Diversity
Training,” Training and Development, December, pp. 45-52 (class website)
DiversityWorks, 2003, “Creating a Culture of Inclusion,” available at
Stephanie Whittaker, 2001, “Technical Skills Not Enough: ‘Emotional Intelligence’ Is a
Key to Improving Workplace Environment,” The Ottawa Citizen, July 4, p. C12. (class
MANAGING WORKFORCE DIVERSITY 12
Rick Barrett, 2001, “Cutting Through Cultural Issues: Employers Find Workplace
Solutions,” Milwaukee Journal Sentinel, October 1, p. 01D. (class website)
Joe Hughes, 2001, “S.D. Police Dept. is Praised For Hiring Gays, Lesbians,” The San
Diego Union-Tribune, November 14, pp. B2, B4. (class website)
“Town Turns Tables on Hatemongers,” 2001, Newsday, August 22, p. A15. (class
Shawn Courchesne, 2001, “NASCAR Getting Up to Speed: Dodge Spearheads Minority
Effort,” The Hartford Courant, August 12, p. E3. (class website)
James H. Johnson, Jr., 2002, “Enhancing the Competitiveness of North Carolina
Communities,” Popular Government, Winter, pp. 7-18. (class website)
Margarita Mayo, 1999, “Capitalizing on a Diverse Workforce,” Ivey Business Journal, 64,
1, pp. 20-26. (class website)
Dinesh D’Souza, 1996, “Beyond Affirmative Action: The Perils of Managing Diversity,”
Chief Executive, No. 119, pp. 42-48. (class website)
Lee Gardenswartz and Anita Rowe, 1998, “Why Diversity Matters,” HRFocus, 75, 7, pp.
S1-S3. (LEXIS-NEXIS Academic Universe) (class website)
Folke Glastra, Martha Meerman, Petra Schedler, Sjiera De Vries, 2000, “Broadening the
Scope of Diversity Management: Strategic Implications in the Case of the Netherlands,”
Relations Industrielles, Fall, Vol. 55, pp. 698-721.
Sherri Day, 2002, “Anti-Bias Task Force Gives Coca-Cola Good Marks, but Says
Challenges Remain,” The New York Times, September 26, p. C3. (LEXIS-NEXIS