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Cassara Systems, Inc. understands the importance of Search Engine Optimization and Marketing (SEO/SEM). The act of marketing a web site via search engines, whether this is improving rank in organic listings, purchasing paid listings, or a combination of these, our company uses techniques and offers services to all of our clients. Each web site that we provide is user friendly, easily maintainable, and designed with Search Engine Optimization in mind. A web site that has no traffic is not getting sales or services to their target audience. By optimizing the web site your business increases the marketability of the business. Adding additional offline opportunities for increased sales, may lead to additional business for your web site. Making sure to include your web site in all your marketing is an additional way to provide marketing for your business. Cassara Systems, Inc. provides these services to our clients and is proud to offer our Tin Tackle, Bronze Blitz, Silver Medal, and Gold Bar Campaigns. Each of our campaigns includes a $300 initial setup fee, a monthly fee, and minimum contract length. Getting a high ranking position by the search engines isn’t easy and it is very labor intensive. It may take weeks, and more likely months, to see the results of the optimization process. Search engine optimization is both art and science. It requires experimentation – trial and adjustment. Your competition may be huge and the search engines don’t want their secrets revealed. Controlling keywords, content, page optimization, submissions, and links are elements with which we can assist web site owners. The longer your site has been established, the more credibility the search engines give it. Using a multi- faceted marketing plan with online and offline methods increase the chances that your well designed and optimized site will succeed. We help you with internet marketing using Google Adwords and Site Statistics. The price of a Google Adwords campaign is determined by Google AdWords and can not be estimated until the placement of the campaign. The fee for the campaign is not included in the price of the monthly fee. This campaign is developed and maintained by CSI and includes Campaign Analysis and documentation of the results of the campaign with Google Analysis. Benefits of a PPC campaign include traffic generation to your web site, which help your search position. Working with PPC campaigns is tedious and it may be necessary to check them multiple times per day. We will send the reports on changes and site usage and screen shots of listings (on MAJOR search engines). With all campaigns, we work to find you quality, reciprocal links. We provide up to 100 over time, so that Google sees you are growing, but we do not provide them all at once or Google will ban your site. We also suggest that you buy additional URL’s for yourself that you can link to. This provides you several benefits in that we can place these on different servers, providing you with more relevant, but unlinked, links and more sites that can be listed on the search engines – this technique has worked very well for us and others. The more you buy the better. We will also provide you with one (local to you) ad on our BLinks (weB Links) sites, depending on where you are located (ex: www.stlouisblinks.com, www.raleighblinks.com). We will either use your logo or you can provide us with ad content and graphics. Web site Optimization and Marketing Price Sheet The Tin Tackle Campaign ($300.00 per month/8 month contract) The Tin Tackle Campaign begins with a keyword analysis. We use Wordtracker and other tools to discover the best keywords for your site based on content and rankings. We also examine and adjust each page title, description metatag, image alt tags, and actual text. Each page is evaluated for content relevance, keyword density, and target word usage in addition to the placement of keywords on the page. These elements must be changed bi-weekly or Google will class you as abandoned, which will affect your rankings. It is important to look at the home page and landing pages and how they interconnect. In addition, it is important to consider the number of links internal to the site and external to the site. We check the links on the page to make sure they are valid. Research is completed to find relevant additional links which is important to the search engines because it reflects how valuable others find the site. We develop a sitemap, linking all your pages, if it does not already exist. The sitemap contains links to most or all of the pages on your web site. The sitemap will be linked from the links at the bottom of the home page. It is important to update the sitemap when pages are added or deleted. Your web site is submitted to major and minor directories and search engines. (Any fees for search engine submission are paid for by the web site owner and are not included in the monthly fee). We will also manage a single Google Adwords campaign where the client decides their budget and click cost (based on rank position and keywords used). We will train you how to set up your Google Site Statistics tools if you wish, which will allow you to see the progress we are making with your web site. The Bronze Blitz Campaign Fee ($500.00 per month with a 6 month contract). The Bronze Blitz Campaign begins with a complete web site analysis. Each page of the web site is examined for page structure and content. We make suggestions for solutions to pages that are light on content, and may have flashy visuals that use up the valuable real estate on your site. We also examine each page title, description metatag, image alt tags, and actual text. Each page is evaluated for content relevance, keyword density, and target word usage in addition to the placement of keywords on the page. We offer recommendations for keywords for you to use (based on content, ranking usage, etc). This campaign basically includes the Tin Tackle options plus we will manage up to two Google Adwords campaigns – based on your needs. Again, the client decides their budget, hours and locations for each ad to run. The other difference is the amount of time we spend on looking for quality, reciprocal links and making changes to your site. Again, we will train you how to set up your Google Site Statistics tools which will allow you to see the progress we are making with your web site. With this plan, we provide one additional site, over time, featuring your best products and linking back to your original site. We will add one page per month to this, up to five pages. Web site Optimization and Marketing Price Sheet The Silver Medal Campaign ($800.00 per month and 6 month contract). This campaign includes all of the services included in the previous campaigns with submission to additional relevant directories and additional Search engines, and finding additional quality, reciprocal links. Links serve many purposes including helping the robots find other pages in your site. We implement links in the right quantity per month - too much, Google bans the site, too little affects SEO. This includes a monthly submission to all MAJOR search engines, including your site map with Google. We continuously analyze and research the SEM industry as the technology changes. The Search Engine Watch site provides endless amounts of information about what’s new in the search engine world. The search engines are continuously changing to reflect new ways to analyze and index pages. We help them by managing the link text. Our content management system allows immediate reflection of changes to a web site. We review each page and make suggestion if the page is cluttered and keeping the search engines from indexing the content on the page. With this plan, we will manage up to three Google Adwords campaigns, which is the best way to generate traffic across your web site. We work with you to create these ads, providing a title, body text and a link to the page to which you want to direct visitors. We help you select keywords with each ad, bid on those keywords. The Campaign is researched, developed, and run with a management schedule. With this plan, we provide three additional sites, over time, featuring your best products and linking back to your original site. We will add two pages per month to this, up to five pages each. The Gold Bar Campaign ($1,200.00 per month and six month contract). This campaign includes all of the services in the previous campaigns. We employ additional research and development on the content of the web site, analysis of competition and employing additional marketing strategies. Additional time is spent analyzing what methods are creating conversions on the web site. Additional time sent generating and employing optimal keywords on each page. We offer to help with submission of articles relating to the service or product offered on the web site to relevant sites for potential submission (containing benefits to the reader generating more possible traffic across the site.) Documentation of the methods and analysis are sent to the site owner for review. Statistical Analysis is very important. We provide reports and statistics so you know what works and what doesn’t work for you. Since all SEM is trial and error when you are starting out, over time and with the reporting we can help you realize exactly what you need to do to make the ROI that you need. We will manage up to five Google Adwords campaigns, which is the best way to generate traffic across your web site. We work with you to create these ads, providing a title, body text and a link to the page to which you want to direct visitors. We help you select keywords with each ad, bid on those keywords. The Campaign is researched, developed, and run with a management schedule. With this plan, we provide five additional sites, over time, featuring your best products and linking back to your original site. We will add one page per month to this, up to five pages each. Web site Optimization and Marketing Price Sheet The ultimate goal for the business is a sale of a service or product. Maintaining a site that is clearly understandable and easily navigated may be the determining factor for conversion (making that sale) and whether a customer returns for a future purchase. The desire is for your web site to position high in the results, and the optimization of your web site can directly influence how your business is positioned in the result of a search. All different kinds of customers are using our product from e-Commerce sites to Organizations. Our Clients can have a free ad on StLouisBLinks.com or you can get a discount on advertising on any of the other hundred cities we have BLinks sites. BLinks (web links) are like BLogs (web logs) and contain all the informational web links for each of the areas that might be of interest to visitors, new residents, and current residents for everything from utilities to events. You can also have a BLog on our BLinks sites for a discounted rate. Cassara Systems suggests that clients join every group that you can that will list you on their web site, every Chamber of Commerce, every business group that you have time and money for, and especially do a search of other sites that list services in your area and give them your site to list. We provide every customer with over 100 links if they use our SEO/SEM services, but the more links you have, the better rankings you'll receive from Google and the other search engines. Again, you can also have a BLog on our BLinks sites for a discounted rate. We have shown that we can provide ROI – if you think you can do it on your own or that you don’t have the money to put into SEM, then you really need to do more research on the internet and read more about it, because no matter what organization you are with, you really can’t afford not to market your site. We have employees that do only SEO and SEM – it takes training and special tools and software. There are many tools that we use here at CSI to provide you the best SEO/SEM for the money. We keep our starting prices as low as possible so that our customers can grow. We are always doing research for you and we are always learning as well. We will work diligently to provide you the best service possible. A web site without SEO/SEM is an unseen site and no matter how nice it is, it will never make you the ROI you need or want. Time is Money. We can save you BOTH!!
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