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SEM

VIEWS: 11 PAGES: 4

									                          Cassara Systems, Inc.
                          understands the importance of Search Engine Optimization and
                          Marketing (SEO/SEM). The act of marketing a web site via search engines,
                           whether this is improving rank in organic listings, purchasing paid listings, or a
                           combination of these, our company uses techniques and offers services to all of
our clients. Each web site that we provide is user friendly, easily maintainable, and designed with Search
Engine Optimization in mind. A web site that has no traffic is not getting sales or services to their target
audience. By optimizing the web site your business increases the marketability of the business. Adding
additional offline opportunities for increased sales, may lead to additional business for your web site.
Making sure to include your web site in all your marketing is an additional way to provide marketing for
your business.

Cassara Systems, Inc. provides these services to our clients and is proud to offer our
Tin Tackle, Bronze Blitz, Silver Medal, and Gold Bar Campaigns.
Each of our campaigns includes a $300 initial setup fee, a monthly fee, and minimum
contract length.

Getting a high ranking position by the search engines isn’t easy and it is very labor intensive. It may take
weeks, and more likely months, to see the results of the optimization process. Search engine
optimization is both art and science. It requires experimentation – trial and adjustment. Your competition
may be huge and the search engines don’t want their secrets revealed. Controlling keywords, content,
page optimization, submissions, and links are elements with which we can assist web site owners. The
longer your site has been established, the more credibility the search engines give it. Using a multi-
faceted marketing plan with online and offline methods increase the chances that your well designed and
optimized site will succeed.

We help you with internet marketing using Google Adwords and Site Statistics. The price of a Google
Adwords campaign is determined by Google AdWords and can not be estimated until the placement of
the campaign. The fee for the campaign is not included in the price of the monthly fee. This campaign is
developed and maintained by CSI and includes Campaign Analysis and documentation of the results of
the campaign with Google Analysis. Benefits of a PPC campaign include traffic generation to your web
site, which help your search position. Working with PPC campaigns is tedious and it may be necessary to
check them multiple times per day. We will send the reports on changes and site usage and screen
shots of listings (on MAJOR search engines).

With all campaigns, we work to find you quality, reciprocal links. We provide up to 100 over time, so that
Google sees you are growing, but we do not provide them all at once or Google will ban your site. We
also suggest that you buy additional URL’s for yourself that you can link to. This provides you several
benefits in that we can place these on different servers, providing you with more relevant, but unlinked,
links and more sites that can be listed on the search engines – this technique has worked very well for us
and others. The more you buy the better.

We will also provide you with one (local to you) ad on our BLinks (weB Links) sites, depending on where
you are located (ex: www.stlouisblinks.com, www.raleighblinks.com). We will either use your logo or you
can provide us with ad content and graphics.
                       Web site Optimization and Marketing Price Sheet

                      The Tin Tackle Campaign ($300.00 per month/8 month contract)

                      The Tin Tackle Campaign begins with a keyword analysis. We use Wordtracker
and other tools to discover the best keywords for your site based on content and rankings. We also
examine and adjust each page title, description metatag, image alt tags, and actual text. Each page is
evaluated for content relevance, keyword density, and target word usage in addition to the placement of
keywords on the page. These elements must be changed bi-weekly or Google will class you as
abandoned, which will affect your rankings.

It is important to look at the home page and landing pages and how they interconnect. In addition, it is
important to consider the number of links internal to the site and external to the site. We check the links
on the page to make sure they are valid. Research is completed to find relevant additional links which is
important to the search engines because it reflects how valuable others find the site. We develop a
sitemap, linking all your pages, if it does not already exist. The sitemap contains links to most or all of the
pages on your web site. The sitemap will be linked from the links at the bottom of the home page. It is
important to update the sitemap when pages are added or deleted.

Your web site is submitted to major and minor directories and search engines. (Any fees for search
engine submission are paid for by the web site owner and are not included in the monthly fee).

We will also manage a single Google Adwords campaign where the client decides their budget and click
cost (based on rank position and keywords used).
We will train you how to set up your Google Site Statistics tools if you wish, which will allow you to see the
progress we are making with your web site.


The Bronze Blitz Campaign Fee ($500.00 per month with a 6 month contract).

The Bronze Blitz Campaign begins with a complete web site analysis. Each page of the web site is
examined for page structure and content. We make suggestions for solutions to pages that are light on
content, and may have flashy visuals that use up the valuable real estate on your site. We also examine
each page title, description metatag, image alt tags, and actual text. Each page is evaluated for content
relevance, keyword density, and target word usage in addition to the placement of keywords on the page.
We offer recommendations for keywords for you to use (based on content, ranking usage, etc).

This campaign basically includes the Tin Tackle options plus we will manage up to two Google Adwords
campaigns – based on your needs. Again, the client decides their budget, hours and locations for each
ad to run.

The other difference is the amount of time we spend on looking for quality, reciprocal links and making
changes to your site.

Again, we will train you how to set up your Google Site Statistics tools which will allow you to see the
progress we are making with your web site.

With this plan, we provide one additional site, over time, featuring your best products and linking back to
your original site. We will add one page per month to this, up to five pages.
                       Web site Optimization and Marketing Price Sheet

                      The Silver Medal Campaign ($800.00 per month and 6 month contract).

                         This campaign includes all of the services included in the previous campaigns with
submission to additional relevant directories and additional Search engines, and finding additional quality,
reciprocal links. Links serve many purposes including helping the robots find other pages in your site. We
implement links in the right quantity per month - too much, Google bans the site, too little affects SEO.

This includes a monthly submission to all MAJOR search engines, including your site map with Google.
We continuously analyze and research the SEM industry as the technology changes. The Search Engine
Watch site provides endless amounts of information about what’s new in the search engine world. The
search engines are continuously changing to reflect new ways to analyze and index pages. We help
them by managing the link text. Our content management system allows immediate reflection of changes
to a web site. We review each page and make suggestion if the page is cluttered and keeping the search
engines from indexing the content on the page.

With this plan, we will manage up to three Google Adwords campaigns, which is the best way to generate
traffic across your web site. We work with you to create these ads, providing a title, body text and a link
to the page to which you want to direct visitors. We help you select keywords with each ad, bid on those
keywords. The Campaign is researched, developed, and run with a management schedule.

With this plan, we provide three additional sites, over time, featuring your best products and linking back
to your original site. We will add two pages per month to this, up to five pages each.


The Gold Bar Campaign ($1,200.00 per month and six month contract).

This campaign includes all of the services in the previous campaigns. We employ additional research
and development on the content of the web site, analysis of competition and employing additional
marketing strategies. Additional time is spent analyzing what methods are creating conversions on the
web site. Additional time sent generating and employing optimal keywords on each page. We offer to
help with submission of articles relating to the service or product offered on the web site to relevant sites
for potential submission (containing benefits to the reader generating more possible traffic across the
site.)

Documentation of the methods and analysis are sent to the site owner for review. Statistical Analysis is
very important. We provide reports and statistics so you know what works and what doesn’t work for you.
Since all SEM is trial and error when you are starting out, over time and with the reporting we can help
you realize exactly what you need to do to make the ROI that you need.

We will manage up to five Google Adwords campaigns, which is the best way to generate traffic across
your web site. We work with you to create these ads, providing a title, body text and a link to the page to
which you want to direct visitors. We help you select keywords with each ad, bid on those keywords. The
Campaign is researched, developed, and run with a management schedule.

With this plan, we provide five additional sites, over time, featuring your best products and linking back to
your original site. We will add one page per month to this, up to five pages each.
                    Web site Optimization and Marketing Price Sheet

                       The ultimate goal for the business is a sale of a service or product.
Maintaining a site that is clearly understandable and easily navigated may be the determining
factor for conversion (making that sale) and whether a customer returns for a future purchase.
The desire is for your web site to position high in the results, and the optimization of your web
site can directly influence how your business is positioned in the result of a search. All different
kinds of customers are using our product from e-Commerce sites to Organizations. Our Clients
can have a free ad on StLouisBLinks.com or you can get a discount on advertising on any of the
other hundred cities we have BLinks sites. BLinks (web links) are like BLogs (web logs) and
contain all the informational web links for each of the areas that might be of interest to visitors,
new residents, and current residents for everything from utilities to events. You can also have a
BLog on our BLinks sites for a discounted rate.

Cassara Systems suggests that clients join every group that you can that will list you on their
web site, every Chamber of Commerce, every business group that you have time and money
for, and especially do a search of other sites that list services in your area and give them your
site to list. We provide every customer with over 100 links if they use our SEO/SEM services,
but the more links you have, the better rankings you'll receive from Google and the other search
engines. Again, you can also have a BLog on our BLinks sites for a discounted rate.

We have shown that we can provide ROI – if you think you can do it on your own or that you
don’t have the money to put into SEM, then you really need to do more research on the internet
and read more about it, because no matter what organization you are with, you really can’t
afford not to market your site. We have employees that do only SEO and SEM – it takes
training and special tools and software.

There are many tools that we use here at CSI to provide you the best SEO/SEM for the money.
We keep our starting prices as low as possible so that our customers can grow. We are always
doing research for you and we are always learning as well. We will work diligently to provide
you the best service possible. A web site without SEO/SEM is an unseen site and no matter
how nice it is, it will never make you the ROI you need or want.



            Time is Money. We can save you BOTH!!

								
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