Search Engine Optimization presentation
References and Resources
Algorithm – the rules and and formula search engines use to determine the relevance of
a web page to a keyword search
Ranking – the position a website has on a search results page when a search is
performed on particular keywords.
SEO – Search Engine Optimization. The process of improving the visibility of a web page
on search engine rankings.
SERP – Search Engine Results Page. The listing of web pages on a search engine
results page based on a keyword query.
Google Adwords Keyword Tool
Google SERP Snippet Optimization Tool
Wordtracker Free Keyword Tool
Wordtracker Keyword Questions
The Periodic Table of SEO Ranking Factors
Search Engine Optimization: an hour a day
by Jennifer Grappone and Gradiva Couzin
Content Strategy for the Web
by Kristina Halvorson
“Experian Hitwise reports Bing-powered share of searches reaches 30 percent in March
2011” Experian Hitwise 11 Apr. 2011. < http://www.hitwise.com/us/press-center/press-
Segal, David. “The Dirty Little Secrets of Search” New York Times on the Web 12 Feb.
(JC Penney gets in trouble with Google)