Search Engine Optimization presentation (DOC)

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					Search Engine Optimization presentation
References and Resources


Glossary
     Algorithm – the rules and and formula search engines use to determine the relevance of
     a web page to a keyword search

     Ranking – the position a website has on a search results page when a search is
     performed on particular keywords.

     SEO – Search Engine Optimization. The process of improving the visibility of a web page
     on search engine rankings.

     SERP – Search Engine Results Page. The listing of web pages on a search engine
     results page based on a keyword query.


Resources
     Google Adwords Keyword Tool
     https://adwords.google.com/select/KeywordToolExternal

     Google SERP Snippet Optimization Tool
     http://www.seomofo.com/snippet-optimizer.html

     Wordtracker Free Keyword Tool
     https://freekeywords.wordtracker.com/

     Wordtracker Keyword Questions
     https://freekeywords.wordtracker.com/keyword-questions/

     The Periodic Table of SEO Ranking Factors
     http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-
     SEO.pdf


Books
     Search Engine Optimization: an hour a day
     by Jennifer Grappone and Gradiva Couzin

     Content Strategy for the Web
     by Kristina Halvorson


References
     “Experian Hitwise reports Bing-powered share of searches reaches 30 percent in March
     2011” Experian Hitwise 11 Apr. 2011. < http://www.hitwise.com/us/press-center/press-
     releases/experian-hitwise-reports-bing-powered-share-of-s/>

     Segal, David. “The Dirty Little Secrets of Search” New York Times on the Web 12 Feb.
     2011. <http://www.nytimes.com/2011/02/13/business/13search.html>
     (JC Penney gets in trouble with Google)

				
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