FABRIC CHOICES LOUNGE CHAIRS
STUDENT ROOM, APPARTMENT AND LOUNGE
THE LATEST AND GREATEST FOR YOUR ROOMS
COLOR IS "IN" AND LOFT FURNITURE HAS COLOR!
Lounge Chair Edition
The Green Initiative
The New Face of Apartment Living
Fear No Color - The New Bright Look
of Upholstery Fabrics Today
Chairs, Chairs and More Chairs
*71486 03041 6*
Alexis Swivel Chair 102LV04
The Alexis is the perfect
chair for relaxing while you
read a book. This chair cov-
ered in microfiber provides
an elegant look that will
enhance any lounge.
Shown in Absecon TVland Slate Ashley Armless 31lTV
Student Housing Today 3
The Crowley 133TS31
Need extra storage space?
The Kirkwood provides
the answer. Now you can
store that game console or
extra pillows and linens.
The Murphy 661TV84
The Murphy is a twin day bed with
ample storage underneath for pillows
and linens or anything you would like
to store away.
Student Housing Today 5
With a subtly curved contemporary design wrapped within comfortable but styl-
ish upholstery, the “Bedford” upholstered settee flawlessly enhances the beauty and
comfort of any living room decor. The stylish flared arms beautifully frame the plush
seating and pillow cushions to create a seating environment that cradles you in com-
fort while awakening your lounge with an exciting contemporary design. With rich
finished round feet and an eye-catching accent fabric, this settee is the true essence of
refreshing contemporary design. Enhance the decor of your lounge with the style and
comfort of the “Bedford”.
Bedford Settee 734LV55
Student Housing Today 7
With the colorful upholstery fabric and subtle
contemporary design, the “Hasting” upholstery
collection creates a refreshing furniture collection
that is sure to awaken any living area. The slight
curve of the arms flawlessly blends with the
plush and supportive back and seating cushions
to create a contemporary design that brightens
your home’s decor. Supported by richly finished
tapered block legs, this collection captures the
true beauty of stylish contemporary design. En-
hance your home’s beauty with the bright cheer-
ful design of the “Hasting” upholstered chair.
Student Housing Today 9
Built for Everyday Life
Alive with vibrant fabric and rich with contemporary
style, the “Augusta” upholstered chair can wake up
any living environment with its dynamic beauty. Cov-
ered with microfiber upholstery, this furniture adds a
cradling comfort for ultimate relaxation. With a stylish
contemporary flair, the “Augusta” upholstery collection
can transform any lounge.
Relax and put your feet up. This
sturdy chair and ottoman is a styl-
ish way to decorate your lounge.
Student Housing Today 11
The rich contemporary design of the
“Cascade” upholstery collection features
a soft upholstery fabric surrounding
plush comfortable frames to create the
ultimate in living room furniture. With
a refreshing contemporary style and du-
rable frame, this upholstery collection is
the perfect addition to any lounge envi-
ronment. Complete the lounge room of
your dreams with the style and comfort
of the “Cascade” upholstery collection.
Stylish Comfort with a Bit of Flair
Student Housing Today 13
360° Design Technology TAILORING and HERITAGE
• LOFT is a division of
University Loft, who
FRAMES develop products
• All frames are precisely cut using the stringent
using computer cut parts quality requirements
for perfect fit every time. necessary to pro-
• Hardwood and furniture duce furniture for
grade plywood frames. heavy duty contract
• All stress points are inter- and College use.
locked using mortise and • All sewing is done
tenon joinery, which allow using heavy-duty
for maximum surface area, PLUS corner blocks are thread to prevent
glued and stapled in place for additional strength. seam slippage or
ances on the pieces.
All seams are fi
CUSHIONS and FOAM PADDING nished with lock stitches to prevent raveling.
• LOFT Furniture is produced in a region that is rich in
• Seat cushions feature tempered steel pocketed-coil 100+ years of upholstery manufacturing with a long
springs wrapped in 2.0 density solid foam further en- tradition of craftsmanship and know-how to provide
cased in a bonded polyester fiber wrap for superior the best technology in the industry.
softness and long term wearability.
• All cushions and accent pillows feature hideaway zip-
pers to allow the ability to adjust all foam and polyes-
ter inserts for long life.
• All foam contains a Fire Retardant material
(CAL #117 Spec) to provide greater fire resistance.
• All fabric seat cushions (and removable fabric back
cushions) feature reversibility for twice the wear life
and a custom tailored look.
• Sinuous tempered steel
springs are used in all
seats and most backs.
• All springs are attached
to solid hardwood
spring rails with spe-
cially designed delron
silencer clips to prevent
failure and noise.
• The seat springs are
fully covered with a heavy duty woven polypropyl-
ene, then a heavy contract grade felt deck pad, and
then the upholstered seat deck for triple protection
against wear and any telegraphing of imprints.
LOFT Upholstery Craftmanship
• Seats and backs contain solid hardwood spring rails
• All removable pillows are zippered using a hidden pocket for easy adjustment access or
• All Dacron backs are encased and “compartmentalized” in bags to prevent fiber migration and
shifting of the padding
• Sides and backs are reinforced and padded to provide a 360° elegant look
• Machine positioned spring clips provide comfort and stability
• Heavy 8.5-gauge steel springs in seat provide strength and flexibility
• 11-gauge steel springs in back ensures lasting comfort
• Fiber-wrapped 2.0" high density CAL117 compliant (fire retardant) cushion foam
• Fiber-blown pillows provide comfort and consistent shape
• Precision tailoring includes more stitches per inch to meet contract standards, lock-stitched seams
to prevent raveling, and unique sewing techniques that eliminates the lumps and bumps that result
when using staples to tailor furniture. 3
• Velcro technology allows for easy adjustments and affordable fabric replacements
WHAT iS VeLCRO TeCHnOLOgy
Detachable Velcro Panels allow for ease and
accuracy in our upholstered products. Each piece of
fabric coming off the line is always exactly
the same, with the exact same number
of pleats and in the same position
for a very precise fit. After simply
removing the 7/16 bolts, it
only takes minutes to re-
upholster the entire chair.
Velcro technology allows
for easy adjustments, affordable
replacement and avoids sharp metal
tack strips. Enjoy our Velcro Magic
FOAM & pOCKeTeD
Come see our Velcro Upholstery Video
SpRing CUSHiOnS http://youtube.com/watch?v=U19zmc1TFDc
The Seating is a combination
of high-density polyurethane
foam and pocketed steel coil CALL US
inner-springs. each steel coil
is encased in its own non-woven
fabric pocket, which allows each
spring to work independently. UpHOLSTeRy
of green Hevea Brasiliensis Farm
Since 1994, University Loft has made a com- and harvested. These facts demonstrate the
mitment to help the environment. At that time, sustainability of this natural resource.
ULC made a conscious decision to use Hevea
Brasiliensis (HB), also referred to as Environ- In addition to accelerated growth, HB has also
mentally Farmed Timber. tested stronger in independent lab tests. It was
discovered HB broke at 160 lbs. of pressure,
HB is grown using a managed forestry method. while Northern Red Oak snapped under 140
It is laid out in sectors and harvested on a 20- lbs. of pressure.
year plan. At the ages of 3 to 4 years old, HB
trees are tapped for latex. This latex secretes Deforestation is happening at an alarming rate.
from the vessels Statistical records
of the trunk and show that 7 to 14
is used in the pro-
“In the past, HB trees that had exhausted their
million acres must
duction of tires, latex supply were normally burned or left to rot.” be replanted right
surgical gloves and now in order for
other latex-based products. our forests to replenish. By making the decision
to use sustainable products in the construction
In the past, HB trees that had exhausted their of our furniture, we help to educate the public
latex supply were normally burned or left to on alternative methods to manufacturing.
rot. It was discovered in the late 1800’s that this
wood could be dried and used in the construc- Learn More
tion of fine furnishings. U.S. Green Building Council • www.usgbc.org
Forest Stewardship Council • www.fsc.org
The farms where ULC purchase their timber Environmental Protection Agency • www.epa.gov
are certified by The Malaysian Timber Council
Our Website • www.uloft.com
and from SCS Forest Management Program,
Friends of the World • www.friendsoftheworld.com
who is endorsed by The Forest Stewardship
Council. Having these accreditations ensure
quality land management and ethical work prac-
tices on the farms.
HB vs. The Competition
It takes 80 to 100 years for an oak tree to fully
mature. In this time, five HB trees can be grown
Like a breath of fresh air, the clean
contemporary design and unique fabric
colors of the “Southbridge” upholstery
collection brightens the atmosphere of
any lounge environment. The beauti-
fully shaped armsless design makes
this chair a perfect conversation chair.
With skillfully matched throw pillows
and dark finished legs, this collection
is the essence of crisp, clean decor.
Awaken your lounge with the rich con-
temporary design of the “Southbridge”
Ottoman 421TV60 Student Housing Today 19
Beautiful design and plush comfortable cushioning come together to create the
stylish look of the “Caribbean” upholstery collection. Gentle sloping arms meld
into the back to provide a comfortable, cozy chair. You can lose yourself in the
extreme comfort of this furniture. Design and comfort meet in the “Caribbean”
upholstery collection making this chair a beautiful addition to any lounge ar-
Student Housing Today 21
Enjoy fashion forward colors when you purchase this beautiful striped “Vegas” chair.
* Covered in a woven fabric featuring a fun striped design.
* The perfect addition to a lounge or living room, family room or bedroom.
* This chair allows you to custom design your room, your way!
* It’s about color, comfort and choice.
The stylish contemporary design of the “Silverton” upholstered chair offers a
straight-line look that beautifully complements the atmosphere of any living room
decor. The soft comfortable upholstery beautifully covers the straight-lined arm and
stitched bustle back design of this stylishly crafted furniture. With supportive cush-
ions and rich finished feet, this upholstery collection is the perfect addition to any
contemporary living decor. Enhance your lounge’s beauty with the style and com-
fort of the “Silverton” upholstery collection.
Student Housing Today 23
Enter into a world of casual elegance
by furnishing your lounge with our
beautiful “Woodbury” chair.
* A Tennessee American exclusive.
* Covered in a gorgeous fabric
exhibiting a beautiful sheen.
Simple, casual, but oh so comfortable.
The “Scottsdale” is the answer to your
lounge decor needs! Woodbury 459TV15
* Features a fun, geometric pattern.
* Coordinates perfectly with the ac-
A touch of class is added to the
“Vegas” armless chair with the solid
brush metal legs. Vibrant colors help
to liven the mood in any lounge. As
always the quality of workmanship
in this conversation chair exceeds
current standards today. Only the best
construction, wood and fabric go into
the creation of our upholstered works
of art. This chair would accent the
modern louge in a beautiful way.
The “Jennings II” utilizes foam and
pocketed spring cushions. The Seating is
a combination of high-density polyurethane
foam and pocketed steel coil inner-springs.
Each steel coil is encased in its own non-wo-
ven fabric pocket, which allows each spring to
work independently. Vegas 775TS70
Jennings II 665LV15
Student Housing Today 25
Today, variety and vibrant
color drive the trend in
furniture. Comfort is key to
every design trend at Uni-
versity Loft Company. The
styles that appeal most keep
the functionality of furniture
in focus. Elegant designs
such as the Southampton re-
flect a modern approach and
designs such as the “Little-
ton” have elements that are
modern but more clearly
reflect a traditional form.
Both designs are executed
with great skill and craft-
manship at our Tennessee factory.
Many of the components are taylor
made and carefully handsewn to
ensure quality of construction. The
inner frameworks are constructed of
solid hardwood. Competitors often
construct frames with cardboard but
not at ULC. Each and every piece
from our contract grade furniture
lines are warrantted for 5 years. If
your area is a heavy traffic area our
furniture will meet and exceed the
challenge of durability. Be sure and
place your order today!
Ottoman 443LS60 Student Housing Today 27
Bright, warm colors of nature grace
these modern, super comfortable
chairs. These chairs become the focal
point to any lounge and invite guest
to relax in their plush design. The
Lexington, with modern, straight
lines and sculpted seat cushion, is the
perfect addition to any lounge.
Relax in the Camden.
Perfect for reading a
book, watching TV, or
resting comfortably. Its
armless design invites one
to ease into its soft, cushion
Student Housing Today 29
Student Housing Today 31
Student Housing Today 33
RF Arm 419TS09
LF Arm 419TS66
Student Housing Today 35
Armless Chair 213TV170
LF Armless LS 213TV273
RF Armless LS 213TV272
Student Housing Today 37
Graceful, clean, modern lines well
suited to any lifestyle dominate these
pieces. Decidedly comfortable, with
thick padding and loose cushions up-
holstered in richly textured , stain-resis-
tant fabric make these chairs a desirable
addition to any lounge decor. Kiln-
dried hardwood frame produces a long
lived, durable piece of furniture. You
can mix and match or follow a series
line to enhance your living spaces.
Bold colors produce
of attraction uphol-
stery that is sure to
please. Bright solids
or wild patterns are
the trend of the day.
These chairs will
make your lounge
stand out and bright-
en the day of any who
occupy these comfort-
Student Housing Today 39
Student Housing Today 41
Transform your Lounge
LF Armless 421TV09 Corner Chair 421TV74
Chair & Half 421TV17
RF Armless 421TV08
Student Housing Today 43
New to our lineup, the Ashley Collection is complimented by
finished wood top arm trim and matching pyramid feet. Durable
and comfortable, the Ashley Collection is great for the University
Environment. The covers can be easily removed for cleaning, repair, or
replacement thanks to the use of Velcro® Technology. Choose from
over 16 different patterns and in a wide array of colors.
79" W x 34-1/2" D x 34-1/2" H
55" W x 34-1/2" D x 34-1/2" H
29-1/2" W x 34-1/2" D x 34-1/2" H
Combining great style and functionality will make
this group one that will stand the test of time.
Features of the Sterling include a tight fitted seat
with generously plump seat cushion, slightly flared
arms and chunky block Merlot feet.
81 1/2" W x 36" D x 31" H
59-1/2" W x 36" D x 31" H
31-1/2" W x 36 1/2" D x 31" H
One of our most popular styles, the Sebring
Collection’s sleek lines and subtle sophistication
go hand-in-hand with its strength and durability.
Choose from over 16 patterns in a wide array
of colors. The covers are easy to clean, repair, or
replace due to Velcro® Technology.
79-1/2" W x 36" D x 32" H
57-1/2" W x 36" D x 32" H
33" W x 36" D x 32" H
CHAIR WITH STORed
OTTOMAN, TABLeT &
CUpHOLdeR Student Housing Today 45
King L Series 8511 Rivet Sable J273 everston gold Dust J225
Hurricane Surf J206 Aloha Blue Fin A1024
Del Mar Ash A1067 Aladdin Charcoal BS001 interveave Walnut J16
everston Khaki J60 Canterbury Beryl J250
Mirage Amber J255 imperial Blue pTR1 icon Cranberry A950
eclipse Cordovan J244 Coventry Sable J87
Optik pewter J270 Hurricane Pine Highlands Topaz J275
Optik Tepenade J64 Highlands Jet J277
Optik Olive J271 Highlands Verdig J279 Jewel Cordovan J241
palour Blue nova A1060 Optik Lapis J67
popcorn Khaki Carrington Amber J260 Cranberry Pewter
Mirage Drab J245 plantation Stripe V054
Kudos Maroon A1080 Optik Chocolate J111 eclipse pewter J266
Folio Biordeaus J180 Carrington Olive J262 Highlands Cordovan J278
Carrington Spice J56 Carrington galaxy J61
eclipse Olive J267 Mirage Sky J254 element earth eCM005
Highlands Chocolate J295 Carrington Ruby J134
eclipse Chocolate J268 Mirage Olive J258 eclipse Wintermoss J264
Highlands Amber J276 Mirage Raven J256
everston Aubergine J238 Mirage Sable J259 eclipse Sky J263
Carrington Chocolate J243 Folio peridot J181
Carrington Black J261 Haven Khaki D043 Canterbury Olive J252
Hewitt Midnight A231 Optik Aristocrat J106
Chat SWp004 Folio Sailor J182 Canterbury Burgundy J234
Canterbury Sand J233 Canterbury navy J249
Conover gold MAC03 Optik Wintermoss J269 Bubbles navy J92
Student Housing Today 47
Shire Tiger Lily A1020 Sherpa Billiard A652 Sherpa Academy Blue A531
Shire patina A1003 Sherpa grey Heather A521
Sherpa Black A520 Synergy Taupe J93 Wanderlust Red Alert Crypton A1091
Swirly grass J94 Sherpa Mahogany A1120
Sherpa Bayville A1149 Sherpa Amber A1018 Sherpa navy A537
popcorn peridot Riblet Black A1094
Sherpa Autumn A1022 Sherpa newport A1148 Rivet Sand J209
Recess Chive A1052 Rhythm Burgundy J191
Recess Cocoa Sherpa ivy League A426 Rivet Sage J74
Sherpa Jade A564 Sherpa purple Sage A1056
Quirk Black Currant A1076 Shire Heath A613 Rivet Briar J90
Vignette Harbor Crypton A1107 Sherpa Melon A1150
Sherpa Hunter A562 Shire Country A743 Rivet Delft J131
Wilderness Cappuccino A1129 Sherpa purple Velvet A1097 Birds eye Tweed SWp002
Sherpa gargoyle A230 Bission 4123 Celadon SWp003
Sherpa indigo A436 Sherpa Maroon A582 Canterbury Sable J253
Sherpa Rosewood A1031 Asset Smoke green
Windmill Sailor J179 Sherpa Clove A1147 Atmosphere True Blue J119
Sherpa grape A585 Windmill Khaki J177
Rivet pewter J272 Sherpa Concord A897 Atmosphere ebony J202
Sherpa Dark Blue A536 Catalyst Denim eCM009
Sherpa Cardinal A486 Sherpa Scarlet A576 Denim navy LL01
Sherpa Teal A565 Bowtie garden R005
Shire Black Cherry A676 Sherpa Royal A538 eclipse Amber J265
Sherpa Moss A1019 Bendeau Tigerlily A1114
Sherpa Viola A853 Athens pyrite M453 Carrington Khaki J80
Student Housing Today 49
Legs & Feet
05494 05502 05580 05525 05511
05495L 05502C 05580A 05526 05579
05495R 05531 05581 05526R 05575
05496L 05571 05504 05527 05500
05496R 05571B 05508 05528 05498
05497 05572 05509 05514 05499
05497A 05574 05510 05517 05578A
We stand by our furniture.
We Bring the Quality
In every aspect of our products we build strength, tion at the seems, dye transference or fabric shrinkage.
durability, and quality. University Loft Company is very You will get years of wear out of the fabrics we help
proud our products and our service to the you the you select from our large stock of inventory.
We Are Ready to Serve you
Frames Should you need us you can count on us to be ready
Skilled craftsmen as- to serve you. You can always expect a courteous
semble our frames. We response for our staff and sales representatives. In the
inspect every piece unlikely event you experience a problem with our
before the upholstery products during the warranty period you can count
goes on. on us for prompt repair or if we deem it necessary
replacement of your product. You can contact Cus-
Seat and Back tomer Support at (800)433-LOFT or email at custom-
Spring Construc- email@example.com.
Our seat and back spring construction is rigorously Beyond Warranty
tested to insure an unprecedented level of quality. Beyond our excellent warranty pro-
gram you will be delighted to learn
Seat Cushion Cores and Filling Material that our upholstered pieces are de-
Our cushioning and padding maintains its resiliency for signed to allow replacement of the
years. fabric. This can be done at the your
at your location. We have made it
Sleeper & Recliner Mechanism so easy that all you have to do is
We build only the best and our sleeper pullout mech- order the piece(s) that you need.
anism is no exception. You will get years of quality Once you get it follow the instruc-
use out of our sleeper sofas. And with the same great tions we provide and you will be able to restore your
care our recliners provide the same relaxing glide into upholstered furniture. The pieces are attached via
the recline position for many comfortable years of use. Velcro for easy repair. The upholstered pieces may be
disassembled, repaired and assembled in a very short
Sleeper Mattresses timeframe. Individual arm covers, seat deck cover, back
Should you experience any problems with our sleeper cover or an individual cushion cover are available. The
mattresses in the first year we will repair or replace it cushion cover may also be ordered with new foam
free of charge. and a complete set of sewn covers is available for war-
ranty or replacement purposes.
Our upholsterers use only the best fabrics. You can be For complete details on how we stand by our product
assured that our products will be free of yarn separa- just ask one of our representatives.
2 position Chair
The 2 Position Chair from University Loft iTILT
Co. is one of the cornerstone pieces
in our Graduate Collection. This chair
can be found in over 1200 colleges
& universities across the country.
Because of it's solid construction
featuring mortise & tenon joints,
it's built to withstand the toughest
situations. This chair is designed to
allow students to do what feels
1 2 3 4 5 6
Chair with Kneeling Bench
folds easily out
of the way.
Contract Grade Stack Chairs Exceeds ANSI/BIFMA Testing Standards
Model # SC101 Stack Chair
Padded seat and
Seat and back back provide
contain ﬁre utmost comfort
space by stacking
nylon glides Heavy gauge steel frame
protect your combines strength and
See all available models at
O F F I C E B Y
Manufactured by Customer Service:
University Loft Co. 800.423.LOFT
Monday - Friday
2588 Jannetides Blvd., Greenﬁeld, IN 46140 8:00 A.M. - 5:00 P.M. (EST)
with Velcro Technology
Detachable Velcro Panels allow one to easily remove and
upholster these units. After the bolts that secure the arms are
removed, it only takes minutes to re-upholster the entire chair.
• Seats and backs contain solid hardwood spring rails
• All removable pillows are zippered using a hidden
pocket for easy adjustment access or replacement
• All Dacron backs are encased and
“compartmentalized” in bags to prevent fiber migration
and shifting of the padding
• Sides and backs are reinforced and padded to
provide a 360° elegant look
• Machine positioned spring clips provide comfort and
• Heavy 8.5-gauge steel springs in seat provide strength and
• 11-gauge steel springs in back ensures lasting comfort
• Fiber-wrapped 2.0" high density CAL117 compliant (fire retardant)
• Fiber-blown pillows provide comfort and consistent shape
• Precision tailoring includes more stitches per inch to meet contract
standards, lock-stitched seams to prevent raveling, and unique sewing
techniques that eliminates the lumps and bumps that result when using staples
to tailor furniture.
• Velcro technology allows for easy adjustments and affordable fabric
O N YOUTUBE r Velcro Uph
Come see ou m/watch?v=U19zmc1TF
On the Road to Style…
Bio-based foam cushions. Today, we can provide green
100% certified hardwood from upholstery that uses soy-based foam
sustainable renewable forests. and recycled, eco-friendly fabrics.
Recycled fabrics. We give you the comfort, durability
That’s how ULC goes green! and style ULC is known for, while
continuing our mission to conserve the
Since 1994, ULC has supported green earth’s natural resources.
initiatives by choosing to buy the wood
used to construct our products from We can support you in developing your
farms that utilize safe lumber practices. own green plan and help you earn
points towards LeeD Certification.
Check out uloft.com to learn more.
Furniture Built to Last
2588 Jannetides Blvd. • greenfield, in 46140 • FAX 317.631.1516 • 800.423.LOFT
Leading the green initiative since 1994