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Suppliers In The Spotlight
       Alan Halliday
Regional Director – Scotland
                Agenda


• Issues facing Education
• Soft Drinks Category in Scotland
• General Principles of the Bill
• Key Issues for the Consultation
• Hungry For Success & CCE
• Summary
    Issues Facing Education

• Competition- No regulation
    – High street
• Competition- Commercial Focus
    – Price Vs Food Cost
    – Availability
    – Merchandising/Category Planning
•   The Market Dynamics- CSD Market Place
•   Kids are sophisticated shoppers- out of school
•   Reduced Volume = Increased Price
•   Fragmented Market Place
                                   Soft Drinks Category
Sector trends – June 2006 vs June 2005
       Total Soft Drinks                                9.1
           Adult Special                                                                                    27
       Sports & Energy                                                                               24.7
          Juice - Singles                                                                     21.3
            Juice - Pure                                                          16.9
       Juice - Lunchbox                                               12.8
                  Water                                              12.3
           Juice - Large                                      10.2
                    Cola                      4.9
                 Squash                 2.4
  Flavoured Carbonates          0.3
                  Mixers        -0.01
          -2.5
             Lemonade

     -5                     0                 5          10                  15          20          25          3

                                                      Value Sales Change (%)

Source: AC Nielsen Scotland Total 52 weeks – June 17th 2006 vs June 18th 2005
                 Coca-Cola Enterprises Ltd
CCE Portfolio in 1999
                                              Zero or
  Cola                                       Low Sugar




  Flavoured
  Carbonates




  Juice &
  Juice Drinks




  Squash                        Mixers




   Sports &                     Lemonade
   Energy




   Water                        Adult
                                Special
               Coca-Cola Enterprises Ltd
 CCE Portfolio by soft drink sector – 23 brands and over 80 products

Cola




Flavoured
Carbonates




Juice &                                                      30% more ‘no sugar’
Juice Drinks                                                  or ‘no added sugar’
                                                          brands than regular brands.



                                                              55% of our range is
Squash                                Mixers                ‘no sugar’ or ‘no added
                                                                 sugar’ brands.



 Sports &                             Lemonade
 Energy




 Water                                Adult
                                      Special
                         Secondary Schools Sales
Top Selling CCE Brands by Sales Volume

                              Top 3 = 69.7% of top 20 brands sales



                                                                      LOW OR ZERO SUGAR VARIANTS




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                                                                            Sales Volume (c/s)


Source: CCE Internal Sales Figures – Year to Date 2006
                                    Soft Drink Sales
Scotland Total vs Scotland Schools (CCE) - June 2006 vs June 2002
                                                 Scotland Total
                                           Soft Drinks Category (£M)


                                                                          596.7
                                           470.5


                                                          +26.8%

                                                         -29.5%



                                            2001                           2006
                                                   Soft Drinks Sales Value (£M)


Source: AC Nielsen Scotland Total 52 weeks to June 15th 2002 & June 17th 2006
       Consultation on
Schools (Nutrition and Health
  Promotion) (Scotland) Bill
                         CCE & Schools
Working with Scottish Executive since February 2002

    •   Commitment to working with stakeholders to raise
        nutritional standards in schools & promote physical
        activity.
    •   Leading Schools Code of Practice.
    •   Choose not to sell carbonated drinks in primary
        schools.
    •   50 year commitment on marketing carbonated
        drinks to under 12s.
    •   30% more ‘sugar free’ or ‘no added sugar’ brands
        now than regular brands and have just launched
        Coca-Cola Zero.
    •   Unilaterally chose to remove branding from vending
        machines in May 2003 – replaced with images
        promoting active lifestyles.
    •   Total cost of changing branding - £ 377 k
         Practical & Credible Choice
Practical & Credible Choice and Hydration
         • No-sugar and zero-added sugar carbonated and non-
           carbonated drinks have an important role to play in tackling
           obesity in secondary schools.
         • Overriding objective of reducing obesity will not be met if
           future choices are too restrictive.
         • Must ensure practical & credible choice to ensure pupils do
           not desert the school environment.
         • Offering children practical & credible choices will assist in
           changing long-term habits.
         • Hydration - Schools that work hard to encourage fluid intake,
           children are calmer, better behaved generally, have better
           concentration and less lethargic.
                        Active Lifestyles
Coca-Cola 7’s – Tackling Childhood Obesity
       •   CCE recognises the vital role that promoting active lifestyles has in
           tackling childhood obesity in Scotland
       •   Commitment to promoting physical activity amongst children, which
           long pre-dates the current debate on childhood obesity.
       •   Coca-Cola 7’s launched Dec 2000 - £2.4 million to date.
           - 7 a-side football tournament for boys & girls in the 13s age group.
           -   Schools can enter an unlimited number of teams.
           -   National Finals : On the pitch at Hampden Park
           -   Everyone taking part receives a minimum 4 hours playing/coaching.
           -   29,840 entrants/164,160 hours of physical activity since launch.

       •   Diet Coke East Kilbride ½ Marathon & 10k Fun Run launched Jun 2000.
       •   We would also like to see a recognition of the importance of the role &
           benefits of sports drinks within this context.
                                         CCE Product Range
                                            40 Products
 Wide Choice Within <5g Added Sugar/ Fruit Juice Criteria
       200ml                200ml             330ml Can               Malvern            330ml & 500ml Can Zero
      Capri Sun           Capri Sun          Minute Maid /          Water- 3 SKUs       Sugar Flavours- 8 Varieties
                                              Appletiser
   No Added Sugar      100% Pure Juice




                                                                                            330ml & 500ml Can
330ml Minute Maid   500ml Powerade Aqua 500ml Oasis Light / 375ml            250ml
                                              Oasis Fusion                                   Zero Colas-5 types
                                                                          5 Alive NAS
                   Less Than 5g of Add
                    Sugar/Fruit Juices
Coca-Cola Enterprises Vending Machine Options
  Stills Only

 Can Vendor

 Bottle Vendor




With Zero Sugar

 Can Vendor

 Bottle Vendor
                                     Summary
Coca-Cola Enterprises Ltd & Local Authorities
       • Working closely with Scottish Executive.
       • Working closely with Local Authorities.
       • Wide range of brands available including zero sugar and zero
         added sugar products.
       • Ready to implement recommendations.
                                                    Acting
                                                Responsibly &
                                                Making Change


              Choice              Informed Choice           Active Lifestyles        Responsible
                                   Label improvements,
        Range including juices,
                                  0800 consumer helpline,
                                                             Sponsorships from     Sales & Marketing
         water & sports drinks                               elite to grassroots   No advertising to under 12s
                                          website
       Alan Halliday
Regional Director – Scotland
                                            Hungry for Success


ASSIST 2006 – Setting the Trend




             Eileen Steinbock     Head of Health and Nutrition
                                      Healthier Choices



   Launched in 2003
   Strict maximum criteria for fat
    sugar and salt
   In line with Hungry for Success
    criteria or legal claims
   Range of products launched
     – Burgers
     – Sausages
     – Pizza
     – Bread
     – Potato products
   Healthier snacks
                                          Salt Programme



   Salt reduction programme began in
    2002
   Targeted large volume products
     – Mashed potato
     – Fish fingers
     – Pizza
     – Bread
     – Meat pies
     – Soups and sauces
   Following FSA salt targets for 2010
   So far removed approximately 190
    tonnes of salt
   Currently working on sausages and
    other meat products
                                         Information and support



   Information provided to Nutmeg
     – Directly for finished product
     – To recipe analysis for
       ingredients
   CD-rom with nutritionally analysed
    recipes
   Leaflets and brochures to aid
    product selection
   Deriving micronutrient information
                                    Next steps



   Products with oily fish
   Simple part prepared products
     – Fish portions or pie mix
     – Chicken fillets
     – Roasting joints
     – Simple fruit salad
   More healthy snacks
   Healthy drinks
     – Milk
     – Juice
     – Water
Thank You

				
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posted:10/14/2011
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