2009 ANNUAL AND CORPORATE RESPONSIBILITY REPORT

Document Sample
2009 ANNUAL AND CORPORATE RESPONSIBILITY REPORT Powered By Docstoc
					ANTENA 3 GROUP
ANNUAL AND CORPORATE
RESPONSIBILITY REPORT
2009




                        cuando
                           como
                             quieras
         donde
                                                                                                                                                                                INDEX


                                          INDEX


                                          LETTER FROM THE PRESIDENT                                     3     3.4 SOLIDARITY WITH SOCIETY                                          43
Contact details                           LETTER FROM THE CEO                                           5     3.5 UNIPREX TV: GROWING AND ESTABLISHING ITSELF
                                          THE ANTENA 3 GROUP INTEGRATES ITS CORPORATE                         AS A PRODUCTION COMPANY                                              44
ANTENA 3 GROUP                            RESPONSIBILITY REPORT WITHIN ITS ANNUAL REPORT                7
Communications and                          ANTENA 3 GROUP: MAIN ECONOMIC,                                  MULTIMEDIA                                                             45
                                            SOCIAL AND ENVIRONMENTAL INDICATORS                         8   NEW CONTENTS WHEREVER, WHENEVER AND
Corporate Marketing Division
                                          THE YEAR’S HIGHLIGHTS                                         9   HOWEVER YOU WANT                                                       45
Av. Isla Graciosa nº 13
                                            FINANCIAL RESULTS                                          10
San Sebastián de los Reyes                  AUDIENCES                                                  10   ADVERTISING AND EVENTS                                                 51
28703 (Madrid)                              MILESTONES                                                 11   COMMITMENT TO ADVERTISERS, INNOVATION
                                          ANTENA 3 GROUP                                               16   AND EFFICIENCY                                                         51
E-mail:                                     1.1 MISSION, VISION AND VALUES                             17     5.1 THE ADVERTISING BUNDLING: THE ANTENA 3 SOLUTION
                                            1.2 SHAREHOLDER STRUCTURE                                  17     TO FRAGMENTATION                                                     52
comunicacion@antena3tv.es
                                            1.3 CORPORATE STRUCTURE                                    18     5.2 ONDA CERO, OUTPERFOMING THE MARKET                               53
responsabilidadcorporativa@antena3tv.es
                                            1.4 BOARD OF DIRECTORS                                     18     5.3 ITS MARKET SHARE                                                 53
www.grupoantena3.com                        1.5 MANAGEMENT STRUCTURE                                   18     5.4 MOVIERECORD DOUBLES THE NUMBER OF THEATRES                       54
www.fundacionantena3.es                     1.6 THE LEADING AUDIOVISUAL AND ADVERTISING GROUP          19     5.5 ATRES ADVERTISING REINFORCES ITS INTERNET PRESENCE               54
                                            1.7 ANTENA 3 TELEVISION STOCK PERFORMANCE: UP 81.3%        20     5.6 ANTENA 3 EVENTS, WHEN THE ORGANIZATION IS THE NEWS               55
Tel: (+34) 91 623 05 00                     1.8 QUALITY AS STRATEGY                                    21     5.7 LICENSES, THE VALUE OF THE ANTENA 3 BRANDS                       56
                                            1.9 INTEGRATING PROVIDERS INTO OUR CORPORATE                      5.8 BEYOND REGULATION                                                56
Fax: (+34) 91 654 92 04
                                            RESPONSIBILITY STRATEGY                                    22
                                            1.10 SHAREHOLDER AND INVESTOR RELATIONS                    23   CORPORATE RESPONSIBILITY                                               58
                                            1.11 REGULATORY COMPLIANCE AT ANTENA 3 TELEVISION          24     6.1 2009: ANTENA 3 GROUP STRENGTHENS ITS CORPORATE
                                            1.12 PARTICIPATING IN THE DEVELOPMENT OF PUBLIC POLICIES   25     RESPONSIBILITY MODEL                                                 59
                                                                                                              6.2 GESTIÓN DE RECURSOS HUMANOS                                      65
                                          TELEVISION                                                 27       6.3 TWO YEARS PROMOTING ROAD SAFETY                                  72
                                          TELEVISION OF NEW GENERATION                               27       6.4 THE ANTENA 3 FOUNDATION                                          77
                                            2.1 THE FAMILY OF CHANNELS, LEADER IN AUDIENCE SHARE     28       6.5 HELPING IMPROVE THE ENVIRONMENT                                  82
                                            2.2 NEOX AND NOVA DOUBLE THEIR AUDIENCES                 35
                                            2.3 ANTENA 3 FILMS, THE ENGINE OF SPANISH CINEMA         36     CORPORATE GOVERNANCE                                                   88
                                            2.4 PROGRAMING THAT IS OPEN TO THE ISSUES FACING SOCIETY 37       7.1 CORPORATE GOVERNANCE AT ANTENA 3 TELEVISION                      89

                                          RADIO                                                        39   ANNEXES                                                               93
                                          ONDA CERO AND EUROPA FM INCREASE THEIR AUDIENCES             39     8.1 DEFINING PRINCIPLES FOR THE 2009 ANNUAL REPORT                  94
                                            3.1 ONDA CERO SHOOTS UP IN THE GENERAL MEDIA SURVEY               8.2 MEETING 2008 COMPLIANCE STANDARD OBJECTIVES                     96
This Annual Report was approved
                                            AND IS BY FAR THE SECOND LEADING RADIO STATION             40     8.3 RISK CONTROL AND MANAGEMENT                                     98
by ANTENA 3 GROUP Board of                  3.2 EUROPA FM CONTINUES ITS UNSTOPPABLE ASCENT             42     8.4 CR VERIFICATION REPORT                                         100
Directors on 17th February 2010.            3.3 RADIO INCREASES ITS WEB-BASED CONTENT                  43     8.5 GRI INDEX                                                      101



                                                                                                                                           ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 2
                                                                                                                                                                                                              INDEX




                                                      José Manuel Lara
                                                                         LETTER FROM
                                                                         THE PRESIDENT

          2009 has been one of the most chal-                            continue building and strengthening the already leading private      tations and to maintain our traditional policy of returns to share-
          lenging years in private television his-                       communications group in the country.                                 holders, with 80% of net profits going to dividend payments.
          tory. During the year, several impor-
tant and positive legislative reforms have taken                         ANTENA 3 GROUP was able to mitigate the effects of the economic      As indicated previously, we do not just want to face the changes
place, as well as technological advances and                             recession in 2009, obtaining excellent results in a year in which    in the audiovisual sector; we want to be the engine of the new
continuous changes in social habits which                                the advertising market suffered the worst crisis in history, drop-   industry. The 3.0 strategy is the Group’s response to the wave
have caused the country’s audiovisual indus-                             ping by over 20%.                                                    of new televisions channels, audience fragmentation and the
try to change dramatically. These changes have                                                                                                new challenges facing multimedia communication. We want to
demonstrated not only our capacity to adapt to                           The ANTENA 3 stock has also outperformed the market. The             be where the audience is, no matter the time or the support
a new reality, but also a true desire to change                          stock price has increased by 81.3% while the IBEX increased          used. Three channels, ANTENA 3, NEOX and NOVA, make up the
in order to lead them. This is the only way we                           by only 29.8%. In the worst year of the last decade for adver-       GROUP’s Family of Channels, and their content is adapted to the
can aspire to be the leaders in new communica-                           tising investment, we implemented new strategies to maximise         three screens: television, computer and mobile phone.
tions, and we are already seeing the first results.                      income, which has allowed us to bring in income above expec-

Added to this incessant succession of events
has been the difficult economic situation that is
affecting the country, and which, far from keep-
                                                                                                         “ We do not wantbe the engine ofthe changes in the audiovisual
                                                                                                                            to merely face
ing us down, has motivated us even more to                                                               sector; we want to                the new audiovisual industry.
                                                                                                                                                                                                                      ”
                                                                                                                                                                         ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 3
LETTER FROM THE PRESIDENT                                                                                                                                                              INDEX




“ 2009 have been carried out
in
   All the projects
                    directed to                                                                        “ For another year, we Corporate Responsibility as a
                                                                                                       remained committed to
                                                                                                                              at the Antena 3 Group have

obtain a two-pronged objective:
attract the best audience and
                                                                                                       means of reaching our business goals.
                                                                                                                                             ”
satisfy advertiser needs.
                                       ”
All the projects carried out in 2009 have      other lines of business have grown. I            lines that will mean more legal security.    the reference in public service announce-
been directed to obtain a two-pronged          would not want to leave out the magnifi-         The Law will surpass the Television with-    ments from a communications group in
objective: attract the best audience and       cent results from ONDA CERO and EUROPA           out Borders Directive, which will bring us   Spain. The initiative still has the support of
satisfy advertiser needs. We have thus         FM, who have for another year beat all           closer to Europe in audiovisual policies.    all the ANTENA 3 and all the agents involved
come up with innovative solutions that         expectations in both audience share and                                                       in safe driving issues.
have noticeably increased our advertising      profitability.                                   For another year, we at the ANTENA 3 GROUP
efficiency, like the advertising bundling,                                                      have remained committed to Corporate         The ANTENA 3 FOUNDATION is in my opinion
which consists of the simultaneous broad-      2009 has also been a year of important           Responsibility as a means of reaching our    one of the most efficient tools to develop
casting of an advertisement spots on the       legislative improvements which lend more         business goals. We have implemented          our CR policy. This year, its activity has
GROUP’s three channels, and their bundled      stability to the audiovisual market. The         many measures; we have included pub-         increased due to its active involvement in
sale.                                          Government approved the RTVE Corpo-              lic service messages in our programming      different programs such as hospital aid to
                                               ration Financing Law, which prohibits            and have signed various agreements in        children and adolescents, as well as sev-
This has been one of the ANTENA 3 GROUP’s      the public network from financing itself         our quest for responsible communication      eral awareness campaigns.
biggest contributions to the audiovisual       through advertising. An old reproach             and advertising.
industry. The 3.0 strategy and the advertis-   from the sector that we hope will extend                                                      2009 has definitely been a year of big
ing bundling have strengthened our young       to the public channels in the autonomous         Furthermore, as signatory of the United      transformations which portend a decisive
digital channels, which have now turned a      regions and that it will stimulate the antici-   Nations Global Pact, we continue to          2010 for the audiovisual industry. We are
profit; the GROUP’s web pages have been        pated change in the model towards televi-        develop our commitment to the respect        not satisfied with just being prepared; we
re-launched; and we have halted audience       sion in the authentic public interest.           of human rights and the environment,         are working to continue leading new mul-
fragmentation and the loss of advertising                                                       through our support of charity initiatives   timedia communications, contributing all
coverage.                                      Lastly, the upcoming approval of the Gen-        and awareness campaigns.                     our capacity to innovate.
                                               eral Audiovisual Communications Law
Both the ANTENA 3 GROUP Family of Chan-        would unify the different regulations in the     For another year, the outstanding results
nels, the UNIPREX broadcasters and the         sector, establishing a single set of guide-      of the Ponle Freno campaign continue to be                                José Manuel Lara

                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 4
                                                                                                                                                                                                         INDEX




                                                   Silvio González
                                                                     LETTER                                                                    “ With thebundling,of the 3
                                                                                                                                               advertising
                                                                                                                                                           creation
                                                                                                                                                                    Antena
                                                                                                                                               has withstood the decline in the
                                                                     FROM                                                                      advertising market better than any of
                                                                                                                                               its competitors. In 2009, our share of
                                                                     THE CEO                                                                   the advertising market reached 26%,
                                                                                                                                               3 points more than last year.
                                                                                                                                                                                                 ”
           2009 was undeniably marked by                             amounted to 81.1 million, a sales margin of 11.5%. The distrib-      private leading group in terms of audience share, 16.6%, and
           the economic crisis. All sectors were                     uted economic value reached 489,908 thousand Euros.                  the commercial target, 17.6%.
           affected to a certain degree. We com-
munications companies were no exception; in                          These figures demonstrate the solidness of our Company’s posi-       ANTENA 3 TELEVISION, our main channel, also ended the year as
fact the crisis has been so severe that it pro-                      tion, as well as the capacity of the Organization to react and       the most watched television network by advertisers preferred
voked the sharpest decline to date in the adver-                     adapt to change; definitely in order to continue responding effi-    groups, thanks to the combination of innovative formats and
tising market, our main source of revenue. At                        ciently to moments of uncertainty, like the climate we are in        consolidated programs, the success of our national fiction series
the same time, the audiovisual business is cur-                      today. This attitude towards the new backdrop has led us to          and made for TV movies, which we have recovered for televi-
rently still undergoing a process of profound                        formulate innovative solutions and to be in the vanguard of mul-     sion, and our wide range of news programs that have been the
and rapid changes (legislative, technological,                       timedia communications.                                              private market leaders for the ninth consecutive year.
sociological, etc), which are creating the foun-
dations of a new scenario in which we must                           In the television arena, the Family of Channels, designed to inte-   However, we have know for quite a while that there was more
develop our activity.                                                grate ANTENA 3 TV, NEOX and NOVA under the same strategy,            than one single screen to distribute television and that internet
                                                                     has resulted in an efficient remedy against audience fragmen-        and mobile telephony, as main alternative supports, continue
Within this complex but fascinating context, the                     tation and the consequent loss of advertising coverage. Figures      to drive a path in audiovisual consumption. From this certainty,
ANTENA 3 GROUP has obtained net profits of 60.8                      show that our bet on DTT was on the mark. In 2009, NEOX and          and our ability to connect with the viewer, regardless of how,
million Euros. Net income reached 703.9 mil-                         NOVA doubled their audience share with respect to last year and      when or where he decides to see our product, the 3.0 TELEVI-
lion Euros, while net operating results (EBITDA)                     ANTENA 3’s Global offer beat the others and turned us into the       SION concept was born. With its, ANTENA 3 becomes a global

                                                                                                                                                                    ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 5
LETTER FROM THE CEO                                                                                                                                                                      INDEX




“ These figuresposition, as well assolidness of
our Company’s
                demonstrate the
                                    the capacity                                                                                                “ The Radio Divisiona
                                                                                                                                                have once again had
of the Organization to react and adapt to change;                                                                                               historic year. Onda Cero is
definitely in order to continue responding                                                                                                      the only real alternative in
efficiently to moments of uncertainty, like the                                                                                                 generalist radio stations,
climate we are in today.
                                      ”                                                                                                         and Europe FM continues
                                                                                                                                                to climb the rankings and
                                                                                                                                                currently is in the fourth
contents operator strategically managing
three channels: ANTENA 3 TV, NEOX and
                                               continues to climb the rankings in an oth-
                                               erwise very established market holding the
                                                                                                In 2009 we consolidated the ANTENA 3
                                                                                                GROUP’s Corporate Responsibility (CR) pol-
                                                                                                                                                position.
                                                                                                                                                               ”
NOVA and, at least three screens: televi-      fourth position among the music radio sta-       icy. To this point, I would like to highlight
sion, computer and mobile.                     tions. They registered net profits of 12.9       two facets that demonstrate our Compa-          carry out. The launch of the PRO Project
                                               million Euros and continue to increase           ny’s bet on understanding business in this      is especially commendable due to its rele-
Simultaneously, with the creation of the       their weight in the GROUP.                       way and the commitment we are making            vance to the company’s strategy. The PRO
advertising bundling, an innovative ini-                                                        with the environment in which we develop        Project aims to integrate people with dis-
tiative based on the bundled advertising       The company’s Multimedia Division is             our activities.                                 abilities or handicaps into the audiovisual
sales of our channels, ATRES ADVERTISING       playing a fundamental role in this strategy.                                                     sector, and to be a model for Companies
has allowed advertisers to maintain an         The GROUP’s web pages, the presence of           The first of which was the design of the        which need to meet the existing require-
optimal level of coverage for its campaigns,   our brand on the main web networking             Master Corporate Responsibility Plan            ments with regard to their integration into
and our Company to maximise profits from       sites (YouTube, Facebook, Tuenti, Haboo,         2010-2012, a document which estab-              the workplace.
its bet on DTT; as a result, we have with-     Windows Live Messenger...), the applica-         lished the foundations so that we can be
stood the decline in the advertising market    tions created for mobile telephony, as well      the CR leaders within the Spanish audio-        Managing a large Communications group
better than any other competitor: in 2009,     as the series of developments designed for       visual sector.                                  in an environment of complete transfor-
our share of the advertising market grew       video consoles or new generation televi-                                                         mation like the one we are living today
by 3 points to 26%.                            sions, constitute the true bridge between        The second was the creation of the Cor-         requires a large capacity to innovate. It
                                               our content and those viewers who are            porate Responsibility Committee. Through        also requires a team of people who do not
Special mention to the the Radio Division      no longer content exclusively with tradi-        this group, in which the Organization’s         scrimp on effort and who understand that
that have once again had a historic year.      tional television. In this arena as well, fig-   main divisions are represented, we are          change leads to progress. We at ANTENA 3
Both ONDA CERO and EUROPA FM have rev-         ures prove that once again we are going          equipped with the mechanisms necessary          want to be the stars of the new audiovisual
olutionized the Spanish radio audiences        in the right direction. Coinciding with the      to adequately implement the Master Plan,        industry. This is the path we undertook a
and had an extraordinary year. ONDA CERO       3.0 strategy, visits to our web pages have       as well as diffuse our CR policy.               few years ago, and the one we wish to con-
is the only real alternative in generalist     increased by 64%, with more than 60 mil-                                                         tinue on in the future.
radio stations, opening a significant gap      lion hits.                                       I would also like to highlight the work that
with the third operator, and EUROPE FM                                                          the ANTENA 3 FOUNDATION continues to                                           Silvio González

                                                                                                                                                    ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 6
THE ANTENA 3 GROUP INTEGRATES ITS CORPORATE RESPONSIBILITY REPORT WITHIN ITS ANNUAL REPORT                                                                                             INDEX




THE ANTENA 3 GROUP INTEGRATES ITS
CORPORATE RESPONSIBILITY REPORT
WITHIN ITS ANNUAL REPORT

         The ANTENA 3 GROUP is committed to improving the information disseminated              The 2009 Annual Report has been coor-        The ANTENA 3 GROUP has self-verified
         to its stakeholders in its annual reports. As a result of this commitment, and         dinated by the General Secretary, the        this Report, which has been verified by
         in line with best international practices, the Company has decided to report its       Corporate Communications and Market-         AENOR with an A+ rating, the same rating
economic, social and environmental impact in one document, integrating its Corporate            ing Department, and the ANTENA 3 FOUN-       GRI granted the company after its review.
Responsibility Report within its Annual Report 2009.                                            DATION. Throughout its elaboration, we
                                                                                                have adhered to Global Reporting Initia-
With this move, company management seeks to prove the integration of its Corporate              tive (GRI) protocols and guidelines. There
Responsibility (CR) into its business strategy, and to demonstrate the transversal nature       have been no major changes in the tech-
of the organization, as well as facilitate reading and understanding of the Report by its       niques used to calculate the indicators in
stakeholders.                                                                                   this Report.

Likewise, in order to help the reader easily identify the sections of most interest, the sec-
                                                                                                                         C          C+        B            B+             A            A+
tions on Corporate Responsibility have been highlighted in a different font colour. We hope
this makes it easier to consult the Report and gives it a clearer and easier to understand
                                                                                                 Self verification                                                                     ✔
structure.


                                                                                                 External verification                                                                 ✔

  Graphic support identifying
  content relative to Corporate
  Responsibility in the report.
                                                                                                 GRI review




                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 7
THE ANTENA 3 GROUP INTEGRATES ITS CORPORATE RESPONSIBILITY REPORT WITHIN ITS ANNUAL REPORT                                                                                                        INDEX




ANTENA 3 GROUP: MAIN ECONOMIC,
SOCIAL AND ENVIRONMENTAL INDICATORS



                                                                       2007            2008           2009                                                        2007              2008             2009
                                                                                                               Investment in training (€)                   1,065,380.14        1,176,918        1,002,338
 Economic
                                                                                                               Training hours per employee                          16.9             28.6             29.0
 Ordinary net income (Millions of €)                                     937            767             651
                                                                                                               Training offered (number of courses)                 312              338               353
 Operating profits (Thousands of €)                                  316,032         147,491         64,047
                                                                                                               Training course evaluations (0-10)                    8.2              8.3               8.5
 Operating income (Millions of €)                                       1,015           833             704
                                                                                                               Number of medical service consults                 7,846             5,753            4,375
 Dividend per share (Thousands of €)                                     0.80           0.72            0.20
                                                                                                               ANTENA 3 GROUP donations to the FOUNDATION       963,000         1,193,000          500,000
 Distributed economic value (Thousands of €)                         705,353        686,433         489,908
 Financial Assistance from Public Administration (Thousand of €)      13,317          17,891          2,736    Environmental
 Advertising efficiency ratio (adults)                                   1.49           1.50            1.61   White paper consumption (pages)                7,500,000         7,250,000         7,165,000
 Advertising efficiency ratio (individuals)                              1.45           1.47            1.59   Toner and cartridge consumption (units)            1,002              925               901
 Average audience share ANTENA 3 TELEVISION (%)                          17.4           16.0            16.6   White envelope consumption (units)                30,000           29,750            29,550
 Average audience share NEOX (%)                                          0.2            0.6             1.2   Fluorescent light consumption (units)              1,026             1,018            1,580
 Average audience share NOVA                                              0.1            0.3             0.7   Waste generated (metric tons)                      759.8            638.9             452.3
 Share ONDA CERO (%)                                                     15.8           16.0            18.3   Gas consumption (m3)                              13,303           13,441            13,064
 Share EUROPA FM (%)                                                       6                 6            7    Unleaded gas consumption (litres)                602,692          563,991           423,861
 Number of ONDA CERO listeners                                      1,997,000      2,091,000       2,257,000   Electrical consumption (Kw.h)                 18,880,076        19,584,752       19,534,953
 Number of EUROPA FM listeners                                       868.000        965.000        1.173.000   Water consumption (litres)                        54,534           50,770            49,371
 Number of advertisers                                                20,395          20,108         19,521    GEI Emission (ton of CO2 equivalents)              5,775          4,379.73          4,316.32
 Number of videos hosted on www.antena3.com                        49,696,414    196,292,713     197,541,000   Environmental investment (Thousands de €)           33.4              93.2             80.5
                                                                                                               Environmental spending (Thousands de €)             30.9              24.6             22.4
 Social
 Child programming broadcast hours                                      1,128           866             767
 Accumulated captioning hours                                          2,804          3,860           3,878
 Number of special radio services                                        482            512             659
 Number of employees                                                   2,355           2,273           2,071




                                                                                                                                                             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 8
                                                  INDEX




THE YEAR’S
HIGHLIGHTS

             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 9
THE YEAR’S HIGHLIGHTS                                                                                                                                                                       INDEX




FINANCIAL RESULTS                                                                                    • In 2009 it registered a net income of       TELEVISION 3.0
                                                                                                            88.6 million Euros.                    The company has broken with traditional
                                                                                                     • Operating profits amounted to 20.5          television in 2009 with the launch of its
                                                                                                            million Euros (sales margin 23.1%).    TELEVISION 3.0, denoting the evolution of


T    he ANTENA 3 GROUP has weathered the
     2009 economic crisis exceptionally
well, outperforming the advertising mar-
                                              The company’s traditional capacity to
                                              attract the most attractive public from a
                                              commercial point of view, and especially
                                                                                                     • Net profits came in at 12.9 million
                                                                                                            Euros.
                                                                                                                                                   ANTENA 3 TELEVISION into becoming a glo-
                                                                                                                                                   bal and multi-support content operator.

ket, which suffered the worst crisis of the   the 3 channels’ advertising bundling, have                                                           The advertising bundling has revolution-
last decade with losses in excess of 20%.     helped ANTENA 3 outperform the market in                                                             ised the advertising market: as a direct
                                              an economically challenging environment.                                                             result, the two digital channels have
• The ANTENA 3 GROUP’s net income                                                                    AUDIENCES                                     become profitable and are the veritable
  amounted to 703.9 million Euros             • Net income from ANTENA 3 TV reached                                                                engines of the new digital television.
  (833,5 million € in 2008).
• Net operating results came in at 81.1
  million Euros, a sales margin of 11.5%.
                                                604.3 million Euros.
                                              • Operating results amounted to 68.8
                                                million Euros, resulting in a sales mar-
                                                                                                     I n a year wrought with fragmentation, the
                                                                                                       family of ANTENA 3 GROUP channels was,
                                                                                                     for the first time since 2002, the leader
• Net profits added up to 60.8 million          gin of 11.4%.                                        in private television due to its stable and
  Euros.                                      • Net profits reached 47.8 million Euros.              high quality programming with a 16.6%
• The Economic value distributed was                                                                 audience share, beating the other com-
  489,908 million Euros.                      UNIPREX                                                mercial offers, and coming in ahead the
                                              Both ONDA CERO and EUROPA FM’ s audiences              Gestevisión Telecinco Group (16.2%), the
ANTENA 3                                      have skyrocketed. 2009 was an undoubt-                 Sogecable Group (8.7%) and the La Sexta
The Family of Channels (ANTENA 3 TV, NEOX     edly extraordinary year for both. ONDA CERO            Group (6.9%).
and NOVA) was the first private television    solidified its position as the only alternative
group in 2009, only three months from the     on generalist radio and increased its audi-
analogue blackout. The ANTENA 3 GROUP is      ence becoming the second most listened to
also the audience leader in the commer-       national radio station towards the end of the
cial target. NEOX and NOVA have doubled       year. EUROPA FM continues to gain ground in
their audiences with respect to last year.    a very stable market.




                                                                                 Television 3.0 presenter
                                                                                                                                                      ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 10
THE YEAR’S HIGHLIGHTS                                                                                                                                                                                                                                                                INDEX




                                             24h, Individual Audience Totals by Groups
                                                                                                                                                                                             Television consumption has remained very             “ The Familythe
                                                                                                                                                                                                                                                  Channels was
                                                                                                                                                                                                                                                               of
                                                                                                                                                                                             high in 2009 (226 minutes per person per
                                                                                                                                                            Source: Sofres                                                                        first private television
                                                                                                                                                                                             day), only one minute less than in 2008.
                                                        22.6
                                                                                                                                                                                             The television market continues down the
                                                                                                                                                                                             path of change begun in 2006: increasing
                                                                                                                                                                                                                                                  group in 2009.
                                                                                                                                                                                                                                                                                ”
               16.6                    16.2                                                                                                                                                  fragmentation due to the consolidation of
                                                                                                                                                                                             digital television, the peak in theme chan-
                                                                                       8.7                                                                         7.5
                                                                                                                    6.9                                                                      nels and the consolidation of the internet.
                                                                                                                                                                                5.7
                                                                                                                                  1.9           0.7




       TE   NA
               3   GR
                        OU
                             P
                                 TL5
                                       GR
                                            OU
                                                 P
                                                     T VE
                                                            GR
                                                                 OU
                                                                      P

                                                                          C   UAT
                                                                                  RO
                                                                                       GR
                                                                                            OU
                                                                                                 P

                                                                                                          SE X
                                                                                                               TA
                                                                                                                    GR
                                                                                                                         OU
                                                                                                                              P
                                                                                                                                  NE
                                                                                                                                       TT
                                                                                                                                            V
                                                                                                                                                V EO
                                                                                                                                                       TV
                                                                                                                                                                T HE
                                                                                                                                                                       MA
                                                                                                                                                                         T IC
                                                                                                                                                                                OT H
                                                                                                                                                                                       ERS
                                                                                                                                                                                             MILESTONES
  AN                                                                                                 LA                                                                                                                                      obtaining a 1.9% share. NEOX was also
                                                                                                                                                                                             THE LEADING PRIVATE                             the leader in prime time and late night
                                                                                                                                                                                             TELEVISION GROUP                                among the DTT channels.
                                                                                                                                                                                             With a 16.6% audience share, ANTENA 3
                                                                                                                                                                                             beat out the other commercial offers and      LEADING GLOBAL CONTENT OPERATOR
                                       24h, Commercial Target Audiences by Groups                                                                                                            was the first private television group in     ANTENA 3 is breaking with the traditional
                                                                                                                                                                                             2009, only three months from the ana-         television model with the launch of the 3.0
                                                                                                                                                              Source: Sofres
                                                                                                                                                                                             logue blackout. Of the large generalist       concept, a natural step for the family of
                                                       19.0                                                                                                                                  private channels, ANTENA 3 has best with-     channels to assure its presence on all the
               17.6                16.7
                                                                                                                                                                                             stood the flood of supply.                    supports: television, internet and mobile.
                                                                                   11.3
                                                                                                                    8.8                                           9.3
                                                                                                                                                                                             • LEADER IN THE COMMERCIAL TARGET             3.0 means that now more than ever,
                                                                                                                                  1.4                                           1.8            ANTENA 3 is in first place among the        ANTENA 3 is not one but three channels
                                                                                                                                                0.7
                                                                                                                                                                                               most commercially attractive audi-          ( ANTENA 3 TV, NEOX and NOVA), so the
                                                                                                                                                                                               ence, with 17.6%. Its main channel,         viewer can choose where, when and how
                                                                                                                                                                                               ANTENA 3, is also the absolute leader       he accesses our content.
                             P                   P                    P                          P                         UP               V          TV                T IC          ERS
                        OU                  OU                   OU                         OU                        RO               TT                              MA                      with 15.4% of the commercial target.
                   GR                  GR                   GR                         GR                         G               NE            V EO                            OT H
              A3                 TL5                 T VE                         RO                           TA                                               T HE
      NTE
          N
                                                                          C   UAT                         SE X
  A                                                                                                  LA                                                                                      • NEOX AND NOVA DOUBLE THEIR AUDI-
                                                                                                                                                                                               ENCES with respect to the year before,

                                                                                                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 11
THE YEAR’S HIGHLIGHTS                                                                                                                                                               INDEX




                                                                                                                                          raging success the competing networks
                                                                                                                                          have tried to imitate.

                                                                                                                                          In made for TV movies, ANTENA 3 has once
                                                                                                                                          again hit the spot in practically all the TV
                                                                                                                                          movies it broadcast in 2009. Un Burka Por
                                                                                                                                          Amor stands out as the channel’s most
                                                                                                                                          watched mini series, with an average of
                                                                                                                                          4 million viewers and a 22.7% audience
                                                                                                                                          share. Other winners in their respective
                                                                                                                                          time slots were Dias Sin Luz , with 3.2 mil-
                                              In addition to the success of the
THE ADVERTISING BUNDLING                      NEWS programmes, fiction also                                                               lion viewers and a 20% audience share;
REVOLUTIONIZES THE                            posted superb results in 2009.                                                              Marisol with an average of 3.4 million view-
                                              DOCTOR MATEO (above) and
ADVERTISING MARKET                            FÍSICA O QUÍMICA (right) both                                                               ers and a 17.6% share; and Lola the mini-
                                              had a stellar year.
3.0 brings the integration between the                                                                                                    series , with an average of 3 million viewers
channels full circle with the creation and                                                                                                and 18.4% for both episodes.
implementation of the advertising bun-
dling, which allows for bundled advertising                                                                                               The fiction series have also been a mark
sales on its three channels, a unique idea                                                                                                of excellence and success in prime time
in Europe which gives advertisers efficient   The Antena 3 News Monday to Sunday edi-     viewers, versus 14% and 1.8 million for         in 2009. Doctor Mateo was the leader in
solutions in a new and competitive envi-      tion reached an average audience share of   the Telecinco edition.                          national fiction on Sunday nights, averag-
ronment.                                      16.8% and 2.2 million viewers, while the                                                    ing 3.2 million viewers and a 17.8% audi-
                                              Monday to Friday edition had a 17% share    THE BEST SPANISH FICTION                        ence share.
ANTENA 3 NEWS, THE LEADING PRIVATE            and 2.2 million viewers. They both came     ON ANTENA 3
NEWS NETWORK NINE YEARS RUNNING               in far ahead their competitors.             In the fiction area, ANTENA 3 has reaped        CURSO DEL 63
Antena 3 News is for the ninth consecutive                                                excellent rewards in 2009, year in which        The reality documentary Curso del 63 , has
year, the leading private news provider in    In 2009, Antena 3 News 1 was the most       it has stood out due to both its fiction sit-   become the surprise hit of the year with
all its editions, both on Monday to Friday    watched private news broadcast with an      coms, as well as its made for TV movies, a      an average audience share of 19.5% and
and Monday to Sunday.                         average share of 19% and 2,462,000          genre which it has popularized and whose        3,597,000 viewers.

                                                                                                                                              ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 12
THE YEAR’S HIGHLIGHTS                                                                                                                                         INDEX




                                                                   For its first broadcast, the program had         tively. This translates into an increase of
                                                                   raised expectations and averaged 4 mil-          42% and 64%, respectively.
                                                                   lion viewers and a 21.8% audience share,
                                                                   which made it the most watched broadcast         ONDA CERO AND EUROPA FM REACH
                                                                   of the day. Its second broadcast increased       HISTORICAL AUDIENCE LEVELS
                                                                   the audience figure to 4,166,000 viewers         Both ONDA CERO and EUROPA FM have once
                                                                   and a 22.4% audience share, becoming             again beaten their own audience records.
                                                                   once again the most watched show of the          ONDA CERO has reached exceptional audi-
                                                                   day.                                             ence levels. With 166,000 new listeners
                                                                                                                    in 2009, 8% more than in 2008, it is the
                                                                   THE CHAMPIONS FINAL, THE MOST                    second national broadcaster, according
                                                                   VIEWED BROADCAST OF THE YEAR                     to the General Media Report, the Estudio
                                                                   ANTENA 3 transmitted the most watched            General de Medios (EGM). ONDA CERO is for
                                                                   broadcast in 2009, the Champions                 the second year in a row, the commercial
                                                                   League final between F.C Barcelona and           radio station with the highest increase in
                                                                   Manchester United, a historic match that         listenership.
                                                                   beat all records with an average viewership
                                                                   of 11.3 million and a 61.7% share.               This ranking is especially significant given
                                                                                                                    the latest wave of EGM figures. Accord-
                                                                   ANTENA 3 MULTIMEDIA                              ing to these figures the generalist station,
                                                                   REACHES 60 MILLION VISITS                        UNIPREX, has added 227,000 new listen-
                                                                   The 3.0 concept has also had a positive          ers, far ahead their closest competitor, the
                                                                   impact on the GROUP’s web pages, which           Cope network, by no less than 700,000
                                                                   is no longer only a site to consult what is      listeners.
                                                                   playing, but a means of information which
                                                                   generates and consumes new content cre-          EUROPA FM has for its part hit two impor-
                                                                   ated specifically for its on line audience.      tant milestones: a historical record audi-
                                                                                                                    ence, with 1,173,000 listeners, and fourth
                                                                   The GROUP ’s web pages ended the year            place among music stations. Its ascent
                                                                   with an average of 3.5 million single visitors   has been extraordinary: in only four years
                                                                   and more than 60 million hits, versus 2.5        it has quadrupled its listenership.
                        CURSO DEL 63. Had over 4 million viewers
                        on the day of its premiere.                and 37 million page hits in 2008, respec-

                                                                                                                        ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 13
THE YEAR’S HIGHLIGHTS                                                                                                                                                             INDEX




                                                                                               CORPORATE RESPONSIBILITY                 CAMPAIGNS PROMOTING
                                                                                                                                        PUBLIC INVOLVEMENT
                                                                                                                                        Aware of the influence that a means of
                                                                                          FIRST CR MASTER PLAN FOR                      communications exercises on society, the
                                                                                          THE ANTENA 3 GROUP                            ANTENA 3 GROUP is considering the includ-
                                                                                          Throughout 2009 the ANTENA 3 GROUP has        ing public service content in its program-
                                                                                          been working on its Master Plan for Cor-      ming and it goes beyond legal advertising
                                                                                          porate Responsibility. It has carried out a   requirements, actively participating with
                                                                                          consulting process with both internal and     associations attempting to regulate com-
                                                                                          external stakeholders in order to identify    mercial communications. In this vein,
                                                                                          the Companies trademarks in its Corpo-        ANTENA 3 has signed an agreement to help
LA I CARRERA PONLE                                                                        rate Responsibility.                          prevent childhood obesity, in accordance
FRENO gathered
together 8,000 people                                                                                                                   with the ethical norms found in the Code
in support of increased                                                                   CREATION OF A CORPORATE                       of Self-Regulation in Food Advertising,
road safety.
                                                                                          RESPONSIBILITY COMMITTEE                      Código de Autorregulación de la Publici-
                                                                                          ANTENA 3 GROUP has also created the Cor-      dad de Alimentos (PAOS).
                                                                                          porate Responsibility Committee. Made up
PONLE FRENO GROWS AS                         QUALITY IS A PRIORITY                        of the company’s main divisions, its func-    In addition to its support for the Ponle Freno
A SOCIAL MOVEMENT                            In order to reduce incidents throughout      tions include implementing and supervis-      campaign in 2009, other socially oriented
In its first two years, the initiative has   the entire production process, taping and    ing the action points in the Master Plan      advertising campaigns have also been
turned into a social movement promot-        broadcasting and advertising, in 2009, the   and keeping company management                launched, such as Placa Azul, against ani-
ing safer driving. Its implementation has    ANTENA 3 implemented a system to obtain      informed of any progress being made.          mal abandonment, and Adeslas campaign
coincided with a historical decline in car   more information on the incidents and                                                      for the battle against breast cancer
accidents.                                   their causes.                                COMMITMENT TO TRANSPARENCY
                                                                                          For the second consecutive year, ANTENA 3     THE ANTENA 3 FOUNDATION OPENS
More than 8,000 people participated in       All the functions of system monitoring,      has verified the information of his Corpo-    UP THE AUDIOVISUAL INDUSTRY
the run, CARRERA PONLE FRENO 2009,           information analysis and target setting      rate Responsibility Report through an         TO PERSONS WITH HANDICAPS
the first massive march for Safe Driving.    have been assumed by the Quality Com-        external audit entity (AENOR) as part of      In 2009, he ANTENA 3 FOUNDATION has con-
Using the slogan “Don’t stop, running        mittee, which is made up those areas most    its commitment to transparency.               tinued to develop its work for childhood
today saves lives”, the registrations fees   directly involved in the production and                                                    and adolescence. The foundation, which
have been donated to the ANTENA 3 FOUN-      broadcast processes.                                                                       is in charge of the ANTENA 3 GROUP’s social
DATION for other Safe Driving initiatives.                                                                                              initiatives, has consolidated its program
                                                                                                                                        of hospital care, as well as proposals pro-

                                                                                                                                            ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 14
THE YEAR’S HIGHLIGHTS                                                                                                                                                                               INDEX




                                                                                           MATIAS PRATS. Named “Ambassador” by the Laureus Foundation for his close
                                                                                           ties with the world of sports throughout his career.
                                                                                           PONLE FRENO. A GROUP initiative which has been recognized with several
                                                                                           awards for its contribution to road safety.




moting volunteer work, among other social     has implemented an Integral Waste Man-       Road Safety Awareness Campaign at the                        The ANTENA 3 FOUNDATION has also
initiatives. It has also promoted the PRO     agement Plan, the Plan de Gestión Integral   I Premios Nacionales de Seguridad Vial,                      received several awards in recognition of
project , which seeks to incorporate people   de Residuos, which established specific      promoted by the Alcobendas City Hall and                     its efforts. Among them, the Publifestival
with handicaps into the audiovisual indus-    containers for each type of waste; paper,    the Road Safety Foundation. The initiative                   Special Prize for promoting communica-
try.                                          cardboard, batteries, hardware waste and     also received a Gold Medal from the Red                      tion campaigns that promote values and
                                              fluorescent tubes, among other things.       Cross and Red Half Moon, in recognition                      ideas to raise social awareness, the gold
NEW INTEGRAL WASTE                                                                         of its contributions to road safety in Spain.                broach of the Premio Corazon y Vida for
MANAGEMENT PLAN                               RECOGNITION BY OUR STAKEHOLDERS                                                                           the ANTENA 3 FOUNDATION’s work in Span-
The ANTENA 3 GROUP’s commitment to the        In 2009, the ANTENA 3 GROUP has seen         Furthermore, the Laureus Foundation has                      ish hospitals and lastly, the Fundacion
environment can be seen mainly in its         its commitments to society rewarded with     named Matías Prats one of its ambassa-                       Farmaindustria 2009 award to the chil-
efforts directed towards energy savings       various awards. The Ponle Freno cam-         dors, for his commitment to the world of                     dren television channel FAN3, for the best
and recycling. During 2009, the GROUP         paign was awarded the prize for Best         sports throughout his professional career.                   patient service initiative.

                                                                                                                                                              ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 15
                                                 INDEX




ANTENA 3
GROUP

           ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 16
ANTENA 3 GROUP                                                                                                                                                                                                                                         INDEX




1.1 MISSION, VISION                                                                              1.2 SHAREHOLDER                                                                                                                 PLANETA DE AGOSTINI GROUP: 44.58%


AND VALUES                                                                                       STRUCTURE
                                                                                                                                                       FREE-FLOAT: 29.93%




MISSION                                                                                          The ANTENA 3 GROUP is a multimedia group
To be the leader and to gain the recog-                                                          headed by ANTENA 3 TELEVISION. It trades
nition of its clients, through the broad-                                                        on the Spanish stock exchange since 2003
cast of an attractive offer, pluralistic and                                                     and its main shareholders are Spanish and
independent, combining information and                                                           European communications companies.
entertainment to transform this value into
advertising revenue                                                                              The Planeta de Agostini Group: It is the
                                                                                                 result of the strategic alliance between the
VISION                                                                                           Planeta Group and De Agostini. Its goal is               UFA FILM: 20.49%

To be a reference multimedia Communica-                                                          to reinforce its leadership in the editorial                                                                       TREASURY STOCK: 5%

tions Group with the capacity to anticipate                                                      world, in new economic sectors and espe-
audience tastes in order to remain very                                                          cially in audiovisual media.
attractive for advertisers.
                                                                                                                                                                                                                                           Breakdown
                                                                                                   The Planeta Group: A Spanish multi-
                                                                                                   media editorial and Communications
                                                                                                   Group, leader in content production for
                                                                                                   the Spanish speaking market. It holds
                                                                                                   a privileged position with respect to its     RTL GROUP1: With 45 television channels                   Banco Sabadell: After a year of being part
                                                                                                   competitors: it is the first Spanish edito-   and 29 radio broadcasters in 11 countries,                of the ANTENA 3 shareholder base, it sold
                                    Vision                                                         rial group and the seventh in the world.      it is the leader in the European Entertain-               3% of its stake to institutional investors last
                                                                                                                                                 ment market. It broadcasts more than                      September. It sold the remaining 2.87% by
                             Mission
                                                                                                   The De Agostini Group: Multinational          10,000 hours of television every year in                  the end of the year. At the close of 2009 it
                                                                                                   Italian group with activity in the edito-     the 57 countries in which it is present.                  was no longer a shareholder.
                                                                                                   rial market, in content production and        Each day, more than 200 million viewers
   OBTAIN
  RESULTS


            TEAMWORK


                       CREATIVITY


                                       COMMITMENT


                                                    LEADERSHIP


                                                                 INNOVATION


                                                                              LONG-TERM VISION




                                                                                                   distribution for television and cinema,       all over the world watch an RTL television
                                                                                                   and in the financial and insurance sec-       channel.
                                                                                                   tors. It is present in 30 countries and
                                                                                                   publishes in 13 different languages.          1 UFA FILM UND FERNSEH GMBH UNIPERSONAL (new
                                                                                                                                                 shareholder of ANTENA 3 shares since it was absorbed by
                                Values
                                                                                                                                                 RTL Group Communication, S.L.U.)

                                                                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 17
ANTENA 3 GROUP                                                                                                                                                                                                       INDEX




1.3 CORPORATE STRUCTURE                                                              1.4 BOARD OF DIRECTORS
                                                                                                                                                                                               MR. JOSÉ MANUEL LARA BOSCH
                                                                                                                                                                                                         President


                                ANTENA 3 TV


                                                                                       MR. MAURIZIO CARLOTTI     MR. SILVIO GONZÁLEZ MORENO      MR. NICOLÁS ABEL BELLET DE TAVERNOST          MR. MAURICIO CASALS ALDAMA
                                                                                            Vice Pesident             Chief Executive Officer                Board Member                              Board Member
A3 EVENTOS     A3 ADVERTISING      MOVIERECORD      PUBLICIDAD 3     I3 TELEVISIÓN
   S.L.U.           S.L.U.          CINE S.A.U.        S.A.U.             S.L.
 100%             100%                100%             100%             50%




                                   A3 MULTIMEDIA                                      MRS. AURORA CATÁ SALA     MR. JOSÉ CREUHERAS MARGENAT               MR. MARCO DRAGO                   MRS. MARÍA ENTRECANALES FRANCO
                                                    UNIPREX S.A.U.
                                       S.L.U.
                                                       100%                                 Board Member                   Board Member                      Board Member                              Board Member
                                      100%




                                   ANTENA 3 FILMS   UNIPREX TV
                                       S.L.U.         S.A.U.
                                      100%            100%
                                                                                         MR. ELMAR HEGGEN      MR. PEDRO RAMÓN Y CAJAL AGÜERAS          MR. LUIS GAYO DEL POZO            MR. MANUEL DE LA VIUDA FDEZ. DE HEREDIA
                                                                                            Board Member                   Board Member                        Secretary                               Vice Secretary




                                                                                     1.5 MANAGEMENT STRUCTURE
                                                    UNIPREX TDT
                                   MÚSICA APARTE
                                                     CANARIAS
                                       S.A.U.
                                                       S.L.U.
                                       100%
                                                      100%


                                                                                     CORPORATE STRUCTURE        Audit and Processes               RADIO DIVISION                          ADVERTISING DIVISION
                                                                                     Chief Executive Officer    Monitoring                        President of Uniprex                    Managing Director
                                                                                     Mr. Silvio González        Mr. Fernando Costi                Mr. Javier González Ferrari             Atres Advertising
                                                                                                                                                                                          Mr. Eduardo Olano
                                                                                     General Secretary          Strategy                          Chief Executive Officer
                                                                                     Mr. Luis Gayo              Mr. José Manuel González          Mr. Ramón Osorio                        MULTIMEDIA DIVISION
                                                                                                                                                                                          Managing Director
                                                                                     Communications and         General Counsel                   TELEVISION DIVISION                     Mr. Javier Bardají
                                                                                     Corporate Marketing        Mr. Manuel de la Viuda            Managing Director
                                                                                     Mr. Javier Bardají                                           Mr. Mikel Lejarza                       THE ANTENA 3 FOUNDATION
                                                                                                                                                                                          AND CORPORATE
                                                                                     Finance                                                      Director of Information                 RESPONSIBILITY
More information on ANTENA 3 GROUP companies on the group’s website:                 Mr. Antonio Manso                                            Services                                Executive Director
www.grupoantena3.com and page 17 of the 2008 Corporate Responsibility Report                                                                      Mrs. Gloria Lomana                      Mrs. Carmen Bieger


                                                                                                                                                                           ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 18
ANTENA 3 GROUP                                                                                                                                                                          INDEX




1.6 THE LEADING
AUDIOVISUAL AND
ADVERTISING GROUP
Through its different lines of business, the
ANTENA 3 GROUP is active in the most rel-
evant means of communication: television,
radio, cinema, internet, and advertising.

In 2009, despite increasing competition in
the sector, the ANTENA 3 GROUP remained
one of the main Spanish communications         icent economic results which back them,        The GROUP’s different
                                                                                              business units shared
companies. One of the reasons for our          are two fundamental indicators attesting to    the same aim: to offer
success has been the implementation of         their robust health.                           a quality product to
                                                                                              the largest possible
its 3.0 strategy, which promoted the single                                                   audience, and to give
                                                                                              more efficient service to
and integral management of the content         ANTENA 3 MULTIMEDIA has experienced
                                                                                              advertisers.
generated by ANTENA 3 for broadcast on         rapid growth with the GROUP ’s policy of
its three channels (ANTENA 3 TV, NEOX and      integrating audiovisual content on all of
NOVA) and on the three main screens (tel-      their existing platforms and supports. As a
evision, internet and mobile phone).           result, the GROUP’s web pages ended 2009       solutions based on joint media management       In 2009, it broadcast one of the year’s
                                               with a monthly average of 3.5 million sin-     via the advertising bundling, allowing the      biggest successes: Fuga de Cerebros , with
UNIPREX , the GROUP ’s radio affiliate, has    gle visitors and more than 60 million hits,    advertiser to increase campaign efficiency      more than one million viewers, and Planet
once again registered a record year. ONDA      versus 2.5 and 37 million page hits in         and to take advantage of complementary          51, with almost two million. It also pro-
CERO is the second Spanish radio station;      2008. This translates into an increase of      targets. In 2009, it has incorporated new       duced Al Final del Camino and Pagafantas ,
far ahead the third place station. EUROPA      42% and 64%, respectively.                     clients that strengthen its capacity to reach   which also opened to public acclaim.
FM continues to climb the rankings as it                                                      all types of audiences.
ends the best year in its history.             Once again, ATRES ADVERTISING continues                                                        As far as made for TV movies, not only
                                               to add value to their clients’ communication   ANTENA 3 FILMS maintains its commitment         have they enjoyed unprecedented success
The growth in audiences for both ONDA          plans through its planning and creativity      to Spanish cinema through the produc-           in terms of audiences, but they have also
CERO and EUROPA FM, as well as the magnif-     advisory services. ATRES ADVERTISING offers    tion of movies and made for TV movies.          set the trend for this genre at other chan-

                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 19
ANTENA 3 GROUP                                                                                                                                                                        INDEX




                                                                                              1.7 ANTENA 3                                 US
                                                                                                                                           For its part, the US market performance
                                                                                              TELEVISION STOCK                             was similar. The main indices went up in
                                                                                                                                           2009. The Dow Jones gained 18.8%; the
                                                                                              PERFORMANCE: UP                              S&P 23.5%; meanwhile the NASDAQ out-
                                                                                                                                           paced them both with a 53.5% gain.
                                                                                              81.3%
                                                                                                                                           Some countries also began their climb
                                                                                              2009 was a recovery year for the Span-       out of the recession in 2009, while others
                                                                                              ish equity market. The Ibex gained           remained mired in their economic slump.
                                                                                              29.8% versus the 34.9% it lost in 2008.      Germany and France were already show-
                                                                                              ANTENA 3 experienced much more growth        ing signs of positive GDP as of the sec-
                                                                                              than the market and the value of its stock   ond quarter; as did the United States and
                                                                                              price increased by 81.3%. From the lows      Japan. Spain and Greece however remain
                                                                                              (€2.96/share) reached on 30 March, the       in recession, along with declines in prices
                                                                                              stock price had rebounded by 163% as         due to low private spending.
MARISOL, UNA BALA PARA EL REY,
and DÍAS SIN LUZ, are just a few of                                                           of 31/12/09.
the TV movies produced by Antena                                                                                                           2009 was a bad year for the Spanish
3 TV which enjoyed an excellent
reception from the public.                                                                    Europe                                       economy: unemployment was close to
                                                                                              The other European markets also made         20% of the active population (according
                                                                                              some gains during this time, although        to the EPA) reaching more than 4 million.
                                                                                              less so than the Spanish market. The CAC     GDP has been negative in all quarters, and
nels. In 2009, premiering in the prime          production and marketing services for         40 in Paris recovered 22.4% (versus the      the Bank of Spain affirms that the Spanish
time spots with very significant audiences      other events, has created new advertising     42.7% it lost in 2008). The German Dax       economy retracted by 3.6% in 2009. Fur-
shares were; Días Sin Luz , 23F, Historia de    venues through the organisation of large      also increased its value by 23.8% (it fell   thermore, the public deficit will close the
Una Traición, Marisol, Una Bala Para el Rey y   musical and promotional events, like the      40.4% in 2008), while the FTSE in London     year at 10% of GDP, versus 4.1% in 2008.
Un Burka Por Amor.                              Cycling tour Vuelta Ciclista a España and     increased by 22.1% (-31% in 2008). The       To make matters worse, household spend-
                                                the Ponle Freno Race, the first marathon      Eurostoxx 50 index, which includes the 50    ing declined by 5.1% in the third quarter.
In its second year, ANTENA 3 EVENTOS,           for road safety, which was a great success.   largest companies in Europe, increased by
the company specializing in developing                                                        20.9% compared with the 55.7% decline
promotional events and which provides                                                         it suffered in 2008.

                                                                                                                                                ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 20
ANTENA 3 GROUP                                                                                                                                                                                      INDEX



Antena 3 stock performance in 2009


100%


 80%


 60%
                                                                                                                                                                        “ The company
                                                                                                                                                                        continues its policy
                                                                                                                                                                        of shareholder
 40%
                                                                                                                                                                        retribution and
 20%                                                                                                                                                                    will pay out 80%
  0%
                                                                                                                                                                        of net profits in
-20%
                                                                                             backdrop, ANTENA 3 continues to maintain
                                                                                             its shareholder return policy and will pay
                                                                                                                                                                        dividends.
                                                                                                                                                                                             ”
-40%                                                                                         out 80% of the net profit in dividends.
                                                                                             As of 31 December 2009, the ANTENA 3
                                                                                             share price had increased by 23.5% since
                                                                                             it began trading publicly in October 2003.

Stimulus measures                             The price of oil has once again shot up,       Share capital                                                1.8 QUALITY AS
In Europe, considering the financial insti-   close to 60%, within a declining GDP envi-     As of 31 December 2009, the share capi-
tutions’ delicate situation which put the     ronment. Part of that increase was due         tal of ANTENA 3 reached 158, 335 million                     STRATEGY
zone’s economic stability in danger, the      to Dollar weakness. The scarce demand          Euros, represented by 211,112,800 shares
ECB decided to inject liquidity into the      growth does not bode well for large price      with a nominal value of €0.75.                               In 2009, the ANTENA 3 GROUP implemented
central banks. In 2009, it held three one     increases in 2010.                                                                                          a corporate quality system, applicable to
year liquidity auctions, pumping 614,118                                                     Stock figures                                                program production and taping processes
million Euros into the sector. In 2010, the   SHAREHOLDER RETRIBUTION:                                                                           2009     and program and advertising broadcasts
stimulus measures to the sector will be       80% OF NET PROFIT                               Share Capital (Thousands €)                      158,335    for all their television channels.
                                                                                              Number of shares                              211,112,800
withdrawn to wean them off the funds.         In a year in which the advertising market
                                                                                              Market Capitalization at the close (mill €)       1,642.5
Interest rates have decline throughout        suffered its worst performance of the last                                                                  The system allows us to systematically
                                                                                              Share price at 31/12 (€/share)                       7.78
2009; the ECB began lowering interest         decade (television advertising declined                                                                     and homogenously measure incidents, as
                                                                                              Maximum (€/share)                                    8.15
rates in October 2008 when they were at       by 23%), ANTENA 3 faced this declining          Minimum (€/share)                                    2.96
                                                                                                                                                          well as to obtain more incident information
4.25%, and it hit a historical low of 1% in   environment with new income maximisa-           Price Weighted Average (€/share)                     5.42   and categorization, which facilitates a con-
April 2009. The lack of inflationary pres-    tion strategies (for example the advertising    Average trade volume (in shares)                 614,307    tinuous analysis of what causes the inci-
sures makes us believe rates will remain      bundling) that have allowed it to outper-       Average trade volume (in €)                     3,334,519   dents and the entities (equipment, soft-
unchanged until the end of 2010 or the        form the market and to maintain receiv-        Source: Fininfo
                                                                                                                                                          ware or other assets) and people (internal
beginning of 2011.                            ables higher than expenses. Within this                                                                     or providers) involved. It also established

                                                                                                                                                              ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 21
ANTENA 3 GROUP                                                                                                                                                                                 INDEX




new controls for the more critical cases            CORPORATE RESPONSIBILITY                   Likewise, the clause urges the successful            Production Companies
                                                                                                                                                    collaborating with        2007     2008      2009
and higher risk levels. The objective is                                                       bidder to undertake actions to reduce their          Antena 3 Television
to reduce incidents throughout the prod-                                                       environmental impact and forces produc-              Number of production
uct generation process, from planning to                                                       tion companies to consider including con-            companies collaborating

                                               1.9 INTEGRATING
                                                                                                                                                                                20        24           20
                                                                                                                                                    to produce programs for
broadcasting.                                                                                  tent in their programs which support the             ANTENA 3 TELEVISIÓN

                                                                                               GROUP’s CR philosophy. Worthy of note is
                                               PROVIDERS INTO
                                                                                                                                                    Number of Programs          39        40           39

We are also elaborating indicators to meas-                                                    that in 2009, 100% of providers accepted             Total instalments         1,464    1,327      1136

ure the quality of the processes which are                                                     this clause.
subject to the system’s applications. We       OUR CORPORATE                                                                                       The Third Party Production Department is
have established objectives to this regard                                                                                                         charged with managing broadcast rights
and action plans to reach them.                RESPONSIBILITY                                  More information on the CR clause on pages 24
                                                                                               and 26 of the Corporate Responsibility Report 08.
                                                                                                                                                   for all those broadcasts not produced
                                                                                                                                                   exclusively for ANTENA 3 TELEVISION (dis-
All the functions of system monitoring,        STRATEGY                                                                                            tributors). In 2009, 95 proposals for third
information analysis and target setting                                                        The ANTENA 3 GROUP distinguishes between            party production were generated, 52% for
have been assumed by the Quality Com-          The ANTENA 3 GROUP maintains a relation-        two types of providers:                             foreign distribution companies and 48% to
mittee, which is made up of people from        ship of constant dialogue, transparency                                                             national companies.
the areas most directly involved in the pro-   and trust with their suppliers, given that      • Production and distribution companies
duction and broadcast processes : Con-         they are a key stakeholder in the company.        which supply fiction and entertainment
tent, Continuity and Broadcasts, Channel       Furthermore, through responsible and              content.                                           Number of distribution
                                                                                                                                                                              2007     2008      2009
                                                                                                                                                    companies
Marketing, Production, Operations Plan-        sustainable buying criteria, the company        • Other goods and services suppliers.
                                                                                                                                                    Total Spanish                8        12           14
ning, Advertising (ATRES ADVERTISING) and      undertakes efforts to make them partici-
                                                                                                                                                    Total foreign               38        28           20
the Technical Division.                        pants in their commitment to Corporate          PRODUCTION AND                                       Total                       46        40           34
                                               Responsibility.                                 DISTRIBUTION COMPANIES
The design and development, as well as                                                         The Production Division is responsible for
the system implementation, have been led       To this end, in 2008, the company added         managing economic and operating rela-                Number of third party
                                                                                                                                                    bidding processes
by ANTENA 3 TELEVISION, under the super-       a Corporate Responsibility (CR) clause to       tionships with the production compa-                 generated by Antena
                                                                                                                                                                              2007     2008      2009

vision and coordination of the Internal        their contracts with production companies       nies charged with producing content for              3 Films

Audit and Process Control Division.            and product and service providers, which        ANTENA  3 TELEVISION. In 2009, ANTENA 3              Total Spain                 18        34           46
                                                                                                                                                    Total foreign               71        52           49
                                               guarantees that the signatories respect         TELEVISION collaborated with 20 production
                                                                                                                                                    Total                       89        86           95
                                               equal opportunities among their employ-         companies for a total of 39 programs and
                                               ees; do not discriminate on the basis of        1,136 instalments.
                                               age, sex, religion or the like; and that they
                                               assure the security of their employees.

                                                                                                                                                        ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 22
ANTENA 3 GROUP                                                                                                                                                                             INDEX




OTHER PRODUCT AND                                  process allows us to further guarantee a         savings through the centralization of com-    ANTENA 3): 50 with investors, 42 with sec-
SERVICE PROVIDERS                                  neutral and fair selection, comparison and       ponents such as refrigeration or and unin-    tor analysts and seven with service pro-
The Purchasing Department is in charge of          bidding process in our purchases, as well        terrupted fuel supply, but also stimulate     viders.
optimizing the company’s relationships with        as giving us more control over the process.      a virtual environment, thanks to HP Var
its suppliers and contractors. In 2009, the        The web page is an integral tool in com-         technology (virtual partition).               The IR department has held 75 confer-
purchase bids awarded from the ANTENA 3            munication with suppliers that will facilitate                                                 ence calls with investors and analysts to
GROUP’s Purchasing Department amounted             dialogue and transparency.                                                                     discuss current news, market events and
to €49,515,239, 5% less with respect to                                                                                                           financial model revisions.
2008 due mainly to price adjustments, as           Lastly, the corporate products and serv-
well as the cost containment policy and the        ice catalogue has been streamlined and           1.10 SHAREHOLDER                              In total, close to 700 contacts have been
investments undertaken this year.                  has gone from having 11,400 articles to                                                        established with the financial community
                                                   3,800, resulting in a more agile purchas-        AND INVESTOR                                  throughout the year.
                                                   ing process.
                                                                                                    RELATIONS
           Purchaising Department’s
            total awarding in 2009                                                                                                                Furthermore, in order to facilitate quick
                                                   Green Purchasing                                                                               access to clear information, the web page
2007                                  56,175,718   The ANTENA 3 GROUP opts for, when eco-           Both the Investors Relations Department       www.antena3.com has a specific section
2008                                  52,147,017   nomic and quality demands allow it, pur-         and the Shareholder Office are in charge      where relevant events, financial results
2009                                  49,515,239   chasing those goods and services which           of disseminating the most relevant news,      and other news of interest are published.
                                                   respect the environment. For example, in         and of informing investors of market devel-
                                                   the technology arena, the GROUP has pur-         opments and financial forecasts.              In addition, investors may contact Man-
The Madrid Regional Government repre-              chased equipment designed and manu-                                                            agement by email to ir@antena3tv.es, and
sents 83.5% of the Purchasing Depart-              factured following ecological criteria, or       In 2009, the Investor Relations Depart-       non-institutional investors may do so via
ment’s total awarding in 2009, Catalonia           Green IT, which means it has been manu-          ment has been very busy with confer-          oficinadelaccionista@antena3tv.es.
3.8%, with the remaining regional govern-          factured with recyclable or biodegradable        ences and road shows. Specifically, it has
ments accounting for 9.2%; other coun-             materials; dangerous materials have been         attended 9 conferences in different Euro-
tries make up 3.5%.                                reduced significantly; and energy effi-          pean cities, meeting 125 individual inves-
                                                   ciency maximisation is taken into account,       tors through one-to-ones, and has organ-
In 2009, the ANTENA 3 Purchasing Depart-           among other requirements.                        ised 10 road shows, visiting more than 100
ment advanced in the development of                                                                 investors.
some key projects begun in 2008: the               For example, in 2009, the GROUP has
provider homogenisation process and the            increased their blade type servers, which        More than 100 meetings have taken place
designing of a web page made specifically          have been purchased since 2007, and              at ANTENA 3, both one-to-ones and reverse
for this stakeholder. The homogenisation           which not only allow much higher energy          road shows (brokers bringing investors to

                                                                                                                                                     ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 23
ANTENA 3 GROUP                                                                                                                                                                               INDEX




     CORPORATE RESPONSIBILITY                  Likewise, the commission for the Tele-             (article 61 of the Regulation governing    and consumer associations in order to bet-
                                               communications Market, another agency              Electronic Communication markets,          ter assure the maximum adherence to the
                                               which is also contingent upon the Minis-           access to Networks and numerations,        Law concerning advertising broadcasts.
                                               try of Industry, Tourism and Commerce              approved by the RD 2296/2004 of 10
1.11 REGULATORY                                requires periodic reporting (quarterly and         December.                                  With respect to the Auto Regulation Code
                                               annual) from audiovisual service provid-         • With regard to short numbers,              on Television and Child content, in 2009
COMPLIANCE                                     ers. In addition, the activity of its subsidi-     ANTENA 3 TELEVISION must submit on         ANTENA 3 was in violation of the Code on
                                               ary UNIPREX, S.A.U. is also subject to CMT’s       a quarterly basis, the forecast for use    two occasions, a significant decline since
AT ANTENA 3                                    information requirements.                          of the resources in the following 18       2007. Both violations were related to
                                                                                                  months, as well as certain information     images inappropriate for children under
TELEVISION                                     The CMT also supervises the activity of            relative to the six previous months.       13 (broadcast during a reinforced protec-
                                               ANTENA 3 TELEVISION as a provider of elec-         (Order ITC/308/2008 of 31 January,         tion time slot.
The activities of ANTENA 3 TELEVISION are      tronic communications services, and as             which details the instruction for the
tightly regulated by public organisms.         such is required to notify this Commission         use of public numeration resources         IN 2009 ANTENA 3 TELEVISION
                                               every three years of its intention to con-         for providing short text and multimedia    REDUCED A 75% THE NUMBER OF
The State Telecommunications and Infor-        tinue providing these services (article 5.2        messages.                                  INFRACTIONS IT COMMITTED
mation Society Secretary (SETSI), an organ-    of the Rules governing the conditions for        • Annually, ANTENA 3 TV must submit
ism which is contingent upon The Ministry      providing of Electronic Communications             information on the gross operat-                                        2007      2008       2009
of Industry, Tourism and Trade, requires       services, universal service and user pro-          ing income obtained in the previous         Number of Autoregulation
                                                                                                                                                                             8          6            2
                                                                                                                                              Code violations *
periodic information regarding the require-    tections, approved by the RD 424/2005 of           year derived from its activity as an
ments of ANTENA 3 TELEVISION’s obligations     15 April), as well as periodically submitting      electronic communications service          *Figures correspond to decisions taken by the
                                                                                                                                             Autoregulation committee during the year.
as a Television service provider, among oth-   the following information:                         provider and/or from operating public
ers:                                                                                              electronic communications services.
                                               • On an annual basis, ANTENA 3 TV is
• Broadcast quotas for European pro-              required to submit the forecasts for the      In addition, the ANTENA 3 GROUP, spe-        The number of fines received for adver-
   ductions.                                      utilisation of the resources it is allo-      cifically through ATRES ADVERTISING, has     tising regulations violations also declined
• Required investment in the financing of         cated, specifically the 11843 number          developed a series of specific supervisory   significantly in 2009. The ANTENA 3 GROUP
   both European and Spanish short and            for providing information on subscriber       mechanisms in order to prevent infractions   has not received any fines for violat-
   long films and made for TV movies.             numbers and the short numbers                 in their advertising.                        ing the RD 1462/1997 of 17 September,
                                                  assigned for providing short and multi-                                                    modified by the RD920/2006 of 20 July
Requirements assumed by ANTENA 3 TELE-            media message services, for the three         Furthermore, there is continuous dialogue    which sets out the obligation of informing
VISION in the awarding process of the con-        following years, as well as certain infor-    between the operators, the Administration,   users of programming. In fact, all the fines
cession of two additional digital channels.       mation relative to the previous year          Sofres, Autocontrol, and other organisms     received, a total of €493,781, are related

                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 24
ANTENA 3 GROUP                                                                                                                                                                                                                                    INDEX




to violations of advertising regulations,                       Lastly, none of the ANTENA 3 GROUP Com-         1.12 PARTICIPATING IN THE DEVELOPMENT
among others, those contained in Law                            panies is involved in any judicial proc-
25/1994 of 12 July, regarding the incor-                        esses related to violations of monopoly or      OF PUBLIC POLICIES
poration to the Spanish Judicial order of                       free competition practices. The also have
the Directive 89/552/CEE. These violations                      not received any administrative or judicial     ANTENA 3 TELEVISION participates in several sector forums in order to debate and influence
are reflected in further details on pages                       fines for violating laws and regulations gov-   regulatory policies that affect the company’s activities and its competitive environment.
56-57 in “Beyond Regulation” section of                         erning accounting frauds, discrimination in
this report.                                                    the workplace or corruption.                     Foro                                DESCRIPTION
                                                                                                                                                     The Associated Union of Commercial Television Stations, La Unión de Televisiones Comerciales
                                                                                                                                                     Asociadas (UTECA), was founded by Antena 3 Television and Telecinco. Currently, it is made of the six
                                                                                                                 UTECA                               national private channels. As a member of UTECA, Antena 3 Television is an active participant in the
                                                                                                                                                     elaboration of laws and regulations affecting the audiovisual, advertising and intellectual property
                                                                                                                                                     sectors, among others.
 Fines due to violations of regulation related to :
 (amounts in €)                                                       2007              2008            2009                                         IMPULSA was created after the Government approved of a series of urgent measures designed to
                                                                                                                                                     stimulate Digital Terrestrial Television (Law of 14 June 2005). Antena 3 TV actively collaborates with
                                                                                                                 IMPULSA
                                                                                                                                                     the Administration and with the other national private operators, TVE, la FORTA and the Network
 Violations of the obligation to inform users of the program-
                                                                                      78,750               0                                         operator Retevision, in the transition from analogue to digital television.
 ming line-up
                                                                                                                 Association of Commercial Televi-   ANTENA 3 TELEVISION is a member of the ACT, an association created by the main private audiovisual
 Advertising violations                                             679,614         1,364,432         493,781
                                                                                                                 sion in Europe (ACT)                groups in Europe to defend their rights before the competent EU organisms.
 TOTAL                                                              679,614         1,443,182         493,781
                                                                                                                 The Telecommunications and          As a member of CATSI, ANTENA 3 TELEVISION influences the reports issued by the organism’s Per-
                                                                                                                 the Information Society Advisory    manent Committee. These notifications are compulsory in the regulatory procedures which have an
                                                                                                                 Council (CATSI)                     impact on the sector.




                                                                                                                For more information on UTECA go to http://www.uteca.com
                                                                                                                For more information on IMPULSA go to http://www.impulsatdt.es
                                                                                                                For more information on ACT go to http://www.acte.be
                                                                                                                For more information on CATSI go to http://www.mityc.es




                                                                                                                In the autoregulation of advertising material, ANTENA 3 TELEVISION boosted the creation,
                                                                                                                and is an active member, of the Association for the Autoregulation of Commercial Commu-
                                                                                                                nications (Autocontrol), from which it collaborates in order to better meet both regulatory
                                                                                                                advertising and competency requirements, expanding the guarantees of advertisers, TV
                                                                                                                stations and above all, consumers.


                                                                                                                For more information go to http://www.autocontrol.es


                                                                                                                                                                                                ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 25
ANTENA 3 GROUP                                                                                                                                                                                                                                                                              INDEX




Among the diverse relevant sector issues in which ANTENA 3 TELEVISION has participated in
throughout 2009, the following stand out:


 RELEVANT ISSUES IN THE
 CONTEXT OF DEVELOPING
                                   DESCRIPTION
 PUBLIC POLICY
 DESCRIPTION
                                   In 2009, the process for the progressive implantation of DTT began and is legally expected to be finished by 3 April 2010.
                                   On 30 June, the Phase 1 blackouts were initiated, and were finished in November; more than five million citizens now receive only digital technology terrestrial television broadcasts. The intermediate phase concluded in January 2010, paving the way for,
 Digital Terrestrial Television
                                   on 3 April of the same year, the end of the process, which means that analogue technology will be abandoned definitively and will allow each private operator to offer a minimum of 4 channels, with the possibility of exploring and offering its television
                                   viewers new, high definition interactive services.
                                   The ANTENA 3 GROUP actively contributes to the generation of a strong Spanish film industry. In 2009, the ANTENA 3 GROUP invested 50,902,622 Euros for the production and broadcasting rights of Spanish and European audiovisual productions, 19%
                                   more than last year.
                                   The regulators and TV stations have not yet reached an agreement on the obligatory investment quotas which requires television station operators to earmark 5% of annual income to financing full-length features and made for TV movies.
                                   ANTENA 3 TELEVISION and its UTECA member partners seek to stamp out this quota; in addition to being the only such quota in the Spanish economy, it has also proven to be inefficient in bolstering the Spanish film industry. According to the operators
                                   however, it is the television stations own activity, without the tax incentives, which has created a robust audiovisual industry. In December 2009, at the request of UTECA, the Supreme Court questioned the constitutionality of the measure and submit-
 Support for Spanish cinema
                                   ted it to the Constitutional Court for review.
                                   At the time of writing this Annual report, the General Audiovisual Communications Law is being processed in Congress, which after eight years of failed drafts, would unify the various regulations in the sector, establishing a single framework that
                                   would lend more stability and judicial security to audiovisual service providers. This proposed Law calls for a stricter financing requirements for public television, to which 6% of their income should be allocated to. It calls for the Private sector – which
                                   the Proposed Law considers electronic communications service providers which include television among their services offered and cable and satellite platforms – to designate 3% of its income to any type of film product, and the remaining 2% to the
                                   financing of made for TV movies and series and documentaries.
                                   After almost 20 years of state financed public television- a mix of financing-public aid and advertising revenues-, in 2009, the Law regarding the Financing of the RTVE Corporation was approved, prohibiting the corporation from generating income
                                   from advertising broadcasts. The law came into force in September 2009, although advertising on RTVE will not disappear completely until January 2010.
 Television channel Financing
                                   ANTENA 3 TELEVISION has always believed that public television should obtain its credibility and strength through its public service and not through advertising sales, creating television for the citizens and not advertisers. This is why it applauds the
                                   decision to eliminate advertising activity on RTVE, and is confident the initiative will soon be undertaken by the regional governments as well.
                                   The ANTENA 3 GROUP is working to obtain regulatory reforms that will demand transparency from the collective entities managing intellectual property rights, establishing objective, equal and adequate criteria in the prices these entities may demand for
                                   the rights they manage.
 Reforms relative to the manage-   In 2009, a historic milestone was reached; for the first time, the Supreme Court decided it was not legitimate to demand that television stations pay a percentage of their revenues to management entities, and that the amount for the use of the intel-
 ment of intellectual property     lectual property rights must be fixed considering the specific repertoire that each entity manages, with attention to the real use that each television station makes of said repertoire, as well as the contribution that this would suppose with respect to
 rights                            the income obtained from the station.
                                   With this sentence, the Supreme Court has defended the position of the ANTENA 3 GROUP and its partners at UTECA, who are confident the initial work being undertaken at the House of Representatives for the Reform of the Intellectual Property Law will
                                   continue in the path set out by the High Court.



For its part, ONDA CERO is a member of the Spanish Association of Commercial Radiobroadcasters (AERC), and is member of its Executive Board, through which it actively participates
in the elaboration of laws and regulations governing the audiovisual and advertising sectors, with a special interest in the management of the radio electrical spectrum and intellectual
property, among other areas. It is also a member of the Catalan Radio Association (ACR), and has a lot of activity and influence on radio broadcasting in Catalonia.




                                                                                                                                                                                                                                         ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 26
                                                     INDEX


TELEVISION




  TELEVISION
  OF NEW
  GENERATION
               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 27
TELEVISION                                                                                                                                                                            INDEX




                                                                                               “ 3.0 Television is our responseloss
                                                                                               audience fragmentation and the
                                                                                                                                to

           The technological revolution cur-
           rently taking place is profoundly
                                                new challenges facing the communication
                                                industry: audience fragmentation and loss
                                                                                               of advertising coverage.
                                                                                                                        ”
           changing consumer audiovis-          of advertising coverage.
ual habits. Being able to join the spectator,
regardless of the moment or the platform he     Last 1 February, the ANTENA 3 GROUP            In a fragmented market, the ANTENA 3          THE FIRST CHOICE IN
or she uses, makes the creation and distribu-   launched a tool to go along with the new       GROUP family of channels is, for the first    COMMERCIAL TARGET
tion of content for both television and other   3.0 concept and its family of channels: the    time since 2002, the leader in the tel-       En 2009, ANTENA 3 TV has dominated
platforms, necessary. Integration means         advertising bundling. This tool allows the     evision marketplace thanks to the stable      the commercial target, the most appreci-
knowing how to benefit from the inherent        joint sales of all its channels, so that the   and quality programming on ANTENA 3 TV,       ated by advertisers, with a 15.4% share,
advantages that each has to offer so they       same advertising clips are shown all three     which ended 2009 with a 14.7% audience        after taking the first place position from
feed off each other. This is the 3.0 concept:   channels simultaneously. A unique strat-       share.                                        Telecinco (15,3%) and widely beating La
three Channels; ANTENA 3, NEOX and NOVA;        egy in Europe which has allowed advertis-                                                    1 (13.2%), Cuatro (10.7%) and La Sexta
and three screens; television, monitor and      ers to have a higher number of advertising     This makes ANTENA 3 TV, among the big         (8,7%), which has not happened since
mobile phone.                                   hits for a much wider public.                  generalist channels, the private television   1998.
                                                                                               station which has withstood the increasing
ANTENA 3 is the first television station                                                       number of options.                            ANTENA 3 is also the leader in the com-
which has which has strategically uni-                                                                                                       mercial target among private companies;
fied its three channels in order to create                                                                                                   with a 17.6% share the ANTENA 3 GROUP
a family of channels which in 2009 has          2.1 THE FAMILY OF                                                                            is 0.9 points ahead its direct competitor,
managed to become the private audience                                                                                                       Gestevisión Telecinco (16.7%), and more
leader, despite the difficult context in the    CHANNELS, LEADER                                                                             than six points ahead of the third, Grupo
audiovisual market in 2009.                                                                                                                  Sogecable.
                                                IN AUDIENCE SHARE
ANTENA 3 has turned into a multiplatform
Communications Group with more and              ANTENA 3 has ended the year as the lead-              Private television audience share in the commercial target
more content being produced for broad-          ing private group in television audience
cast on all three screens, establishing syn-    share in Spain, with a 16.6% share of
ergies between the three channels and the       the screen, beating the other commercial                   GRUPO ANTENA 3                                              17.6%
three screens.                                  offers and coming in ahead of the Grupo
                                                                                                           GESTEVISIÓN TELECINCO                                       16.7%
                                                Gestevisión Telecinco (16.2%), the Grupo
A 3.0 television is the base from which to      Sogecable (8.7%) and Grupo La Sexta                        GRUPO SOGECABLE                                             11.3%
create a new industry that, with adequate       (6.9%).
commercial operation, will answer to the
                                                                                                           GRUPO LA SEXTA                                               8.8%

                                                                                                                                                ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 28
TELEVISION                                                                                                                                                                                     INDEX




“ Thefamily of3
Group
      Antena

channels has, for
the first time since
2002, captured the
top spot in private
television.
                 ”
A YEAR OF BIG HITS                             The clear leader among young audiences          The Antena 3 News editions garnered an
The incorporation of new formats to the        In 2009, ANTENA 3 was the clear favourite       average of 16.8% audience share and 2.2
line-up, the wave of series and made for       for young audiences; in the 13 to 24 year       million viewers from Monday to Sunday,
TV movies, which have become very pop-         age group, ANTENA 3 is the clear leader         and from Monday to Friday, a 17% audi-
                                                                                                                                                                         ANTENA 3 NEWS is a key pillar
ular, and the variety of films offered, have   with an 18.3% audience share, 4.4 points        ence share with 2.2 million viewers, far                                  in the Antena 3 portfolio. In
been the fundamental pillars of ANTENA 3.      ahead of Telecinco and 8 points ahead of        ahead their competitors.                                                  2009, the company increased
                                                                                                                                                                         its lead over competitors.
With programming for viewers of all kinds,     TVE-1. It was also the leader in the under
ANTENA 3 has also managed to draw the          44 crowd (15.5%), 1.5 points ahead of Tel-
more attractive viewers from a commercial      ecinco and 3.5 ahead of TVE-1.                    News audience share from Monday to Friday
standpoint.                                                                                                              +1.4
                                               By time spots, it was the morning leader,                                                            This lead widens on weekends: to 16.1%
                                                                                               ANTENA 3                         17.0% y 2,283,000
The most watched broadcast of the year         both Monday through Friday (17.9%),                                                                  audience share and 2,086,000 viewers of
                                                                                               TELECINCO                        15.6% y 2,098,000
ANTENA 3 TV drew the largest audience for      and Monday to Sunday (15.6%), as well                                                                Antena 3 News , versus the 1.6 million view-
                                                                                               CUATRO                            8.3% y 1,027,000
a broadcast in 2009, the Champions final       as daytime (17.9%) and evening (17.4%)                                                               ers and 12.7% share for Telecinco Week-
                                                                                               LA SEXTA                           6.7% y 630,000
between F.C Barcelona and Manchester           weekends. By Days, ANTENA 3 is the lead-                                                             end News or the 7.4% (890,000 viewers)
United, a historic match as which broke        ing channel on Saturdays (14.9%).                                                                    of Cuatro News.
all previous audience records with an aver-                                                         News audience from Monday to Sunday
age of 11.3 million viewers and a 61.7%        Leading private news provider                                             +2                         In 2009, the first Edition of Antena 3 News
audience share.                                for the ninth year in a row                     ANTENA 3                         16.8% y 2,230,000   was the most watched private news broad-
                                               During the year, Antena 3 News has been         TELECINCO                        14.8% y 1,958,000   cast, with and average of with an average
                                               the leading private news provider, in all its   CUATRO                              8.1% y 988,000   of 19% and 2,462,000 viewers versus
                                               editions, both Monday through Friday and        LA SEXTA                           6.9% y 723,000    14% and 1.8 million viewers for Telecin-
                                               Monday to Sunday.                                                                                    co’s edition.

                                                                                                                                                        ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 29
TELEVISION                                                                                                                                                                                    INDEX




                                                                                                           ANTENA 3 TV SERIES are unique for
                                                                                                           their innovation, quality, and success
                                                                                                           among audiences.




                                                                                                                                                    tery fiction show averaged 3 million viewers
                                                                                                                                                    and an 18.1% audience share, while the
                                                                                                                                                    police fiction registered 288 million specta-
                                                                                                                                                    tors and a 16.6% audience share. Accord-
                                                                                                                                                    ing to the Estudio de Imagen Geca, both
                                                                                                                                                    are among the most highly regarded series
                                                                                                                                                    on the national television scene.

                                                                                                                                                    There was also some room on the ANTENA 3
                                                                                                                                                    line-up for quality commercial cinema.
                                                                                                                                                    The usual film broadcasting formats were
                                                                                                                                                    kept (El Peliculón or Multicine) and gar-
In newscasts, the channel broadcasts                                                                                                                nered some very good audience results. In
long running programs with good audi-                                                                                                               fact, two of the movies broadcast, Mr. and
ence results. In the morning time slots,                                                                                                            Mrs. Smith (4,789,000, 25.6%) and Crep-
the show Espejo Publico has consolidated                                                                                                            úsculo (4,753,000, 28.9%), were among
itself as the second most watched space,                                                                                                            the top shows in audience share rankings
meanwhile in the evening time slots, the                                                                                                            for the year.
highlight is the investigative reporting pro-   for Un burka por amor especially stands       The fiction series were also a prime time
gram A fondo.                                   out; it was the network’s most watched        success in 2009. Doctor Mateo was the                 Curso del 63, hit show of the year
                                                mini-series of the year, with an average of   leader in national fiction on Sundays this            Another highlight of 2009 was the docu-
Antena 3: the fiction channel                   4 million viewers and a 22.7% audience        year, with an average of 3.2 million view-            reality show, Curso del 63 , the surprise
In fiction programming, ANTENA 3 TV has         share. Other standouts included Dias sin      ers and a 17.8% audience share. Física                hit of the year, with an average audience
had an excellent 2009, standing out both        luz , which attracted 3.2 million viewers     o Química did the same with its show on               share of 19.5% and 3,597,000 viewers.
in terms of its fiction series as well as in    and a 20% audience share, Marisol with        Mondays and Wednesdays, leading its
made for TV movies, a genre which it has        an average of 3.4 million viewers and a       time slot with an average of 1,997,000                The show raised expectations for its first
made very popular.                              17.6% audience share, and Lola, the mini-     viewers and 17.3% of the audience share.              broadcast, registering an average of 4
                                                series with an average of 3 million viewers                                                         million viewers (4,019,000) and a 21.8%
In made for TV movies, ANTENA 3 TV has          and an 18.4% audience share, and whose        The more established shows however, El                audience share, turning it into the most
once again succeeded with practically all       both instalments were the leaders their       Internado and Los hombres de Paco, did not            watched show of the day. Its second
of its broadcasts in 2009. The audience         time slots.                                   fade into the background in 2009. The mys-            broadcast confirmed its success with audi-

                                                                                                                                                        ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 30
TELEVISION                                                                                                                                                                              INDEX




                                                                                                 CORPORATE RESPONSIBILITY




                                                                                            AUDIENCE OPINION MATTERS                          the popularity of program hosts and the
                                                                                            Audience satisfaction ranks high among            television channels. According the latest
                                                                                            ANTENA 3 TELEVISION’s main goals. In order        research, Matías Prats was considered the
                                                                                            to maintain satisfaction, the Marketing           most prestigious personality on Spanish tel-
                                                                                            Department undertakes several qualitative         evision for the fifth consecutive year.
                                                                                            “ask and listen” type studies. Viewer opin-
                                                                                            ion is fundamental in drawing up story line       INTERACTIVITY WITH THE VIEWER
                                                                                            blueprints for new programs, including pro-       Developments in communications and
                                                                                            gramming line-ups, and more in general, to        information technologies has allowed for
                                                                                            create television that is closer to the viewer.   increased interactivity with audiences.
                                                LA RULETA DE LA                                                                               Viewer participation in broadcasts strength-
                                                SUERTE has become the                       The goal of these studies is to find out the      ens relationships and viewer loyalty, as well
                                                undisputed king of the
                                                morning slot.                               viewer’s opinion and his assessments, con-        as strengthening ties and identification with
                                                                                            tributions or criticism of the ANTENA  3  TV      the shows broadcast.
                                                                                            content. To accomplish this, the studies
                                            to do professional abandons his life to         focus on a wide range of ages, social con-        ANTENA 3 TELEVISION promotes viewer par-
                                            become a volunteer worker, are, along           ditions and standing, encompassing the            ticipation in its contests and programs
                                            with Arena Mix (16.8%), other examples of       diversity in television viewers. ANTENA 3 TV      through mobile phone text messaging and/
                                            the innovative successes on the ANTENA 3        works with several Research Institutes in         or telephone calls, integrating audience
                                            TELEVISION line-up.                             order to carry out their studies.                 suggestions into content in a natural way,
                                                                                                                                              and enhancing the shows without pauses
                                            The Wheel of Fortune, unbeatable                Likewise, on a daily basis, ANTENA 3              or interruptions.
                                            The new shows of 2009 work side by side         TELEVISION works with the SOFRES audi-
ences, increasing viewership to 4,166,000   with other more veteran formats like the talk   ence figures; which provide information           The Navigator 3.0: changing the way people
and 22.4% audience share, again becom-      show El diario (17.4%), or the game show,       on the number of television viewers who           watch television
ing the most watched show of the day.       The Wheel of Fortune (22.7%), which con-        choose their entertainment and informa-           As of 12 May 2009, a set of graphic tools
                                            tinues to be the leader in its time slot with   tion content.                                     informs viewers of the ANTENA 3 global offer,
On another note, the interview show,        1,774,000 viewers, and which this year                                                            it appears on the screens of the network’s
Pánico en el plató (16.7%) or El secreto    received the 2009 Gold Microphone prize         Among these studies, of particular impor-         three channels, (ANTENA 3 TV, NEOX y NOVA),
(13.9%), a docu-reality in which a well     for the best program.                           tance is the Índice Geca, which ranks             as well as at antena3.com and antena3.mobi,

                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 31
TELEVISION                                                                                                                                                                            INDEX




                                                                                                                                            This Code reinforces the Rights of the
                                                                                                                                            users of these services, obliging provid-
                                                                                                                                            ers to comply with a series of regulations
                                                                                                                                            guaranteeing that the user received com-
                                                                                                                                            plete and accurate information regard-
                                                                                                                                            ing the service they are contracting.
                                                                                                                                            The new SMS Premium regulation has
                                                                                                                                            established a new range of numbers for
                                                                                                                                            charity and benevolent activities. The Tel-
                                                                                                                                            ecommunications Market Commission
                                                                                                                                            (CMT) has assigned ANTENA 3 a number
                                                                                                                                            from this range, 28000, in order to finance
                                                                                                                                            the causes of the ANTENA 3 FOUNDATION and
the ANTENA 3 brands for internet and mobile.                                                 Antena 3 supervision and applying its own      for any other charitable endeavours the
Thanks to the NAVIGATOR 3.0, the viewer         According to the Resolution of 8 July        quality standards.                             channel decides to assume in situations of
can manage the way he watches television        2009, from the SETSI, which published                                                       social need. In 2005, when this range of
on the different media, and it also gives the   the modification of the code of conduct      Furthermore, since last November, the new      numbers was not yet in operation, ANTENA 3
viewer liberty to decide where, when and        for Premium rate service providers from      numeric ranges for the Premium rate tel-       was the first organisation to bring all the tel-
how to watch.                                   23 July 2004, the Code has been changed      ephone message service numbers are in          ephone operators in the market into and its
                                                to include the 905 code among the Pre-       operation. Antena 3 has been assigned sev-     platform into agreement in order to launch
SMS, SMS Premium and 905                        mium rate service numbers, with the serv-    eral short numbers to offer these services.    a charity event, with all proceeds donated
number services                                 ices rendered under this code subject to     For this new numeration, a service identifi-   to the cause. With the launch of the new
Through, SMS, SMS Premium and num-              the obligations of this Code of Conduct,     cation system has been established using       28000 number, it will be easier and more
bers beginning with 905, ANTENA 3               including information that should appear     the first two digits of the number to which    accessible for ANTENA 3 to undertake these
TELEVISION gives viewers the opportunity to     during the contest broadcasts.               the message is sent.                           types of actions.
participate in its shows and contests via
their telephone, as well as to buy certain      Likewise, in order to guarantee that the     Those services based on sending mes-           Antena 3 extends the legal
products (ringtones, games, etc).               Premium rate telephone service provid-       sages via Mobile telephones are required       protection of its audiences
                                                ers associated to ANTENA 3 programming       to comply with the Code of Conduct for         Before these regulations came into effect,
In 2009, we saw several significant regu-       adhere to these regulations, a clause has    Premium rate message service provid-           ANTENA 3 TELEVISION was already comply-
latory changes in premium rate telephone        been added to contracts with these pro-      ers, subject to the 8 July Resolution 2009,    ing with many of the obligations set out in
number services, which strengthen the           viders, demanding they comply with the       from the State Secretary for Telecommuni-      these Codes and which encouraged serv-
rights of users.                                obligations established in the code, under   cations and the Information Society.           ice transparency and user information,

                                                                                                                                                ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 32
TELEVISION                                                                                                                                                                                               INDEX
                                                                                                    In 2009 ANTENA 3 GROUP
                                                                                                    remained committed to subtitles
                                                                                                    as a way of facilitating access to
                                                                                                    its channels’ content for people
                                                                                                    with disabilities.


specifically that relating to final prices and    than 2,200 hours of child programming in
service information and advertising, which        2009, which offsets the decrease in the
is provided in an easy to read and fixed          content for this public at ANTENA 3.
format, and provides viewers with a cus-
tomer service telephone number.
                                                             Hours of children’s programming

In addition, ANTENA 3 TELEVISION does not                                                            1128        autorregulación sobre contenidos televi-
strictly limit itself to the legal requirements   ANTENA 3                                            866        sivos e infancia, or Code of Autoregulation
regarding Premium rate services, instead,                                                             767        for Television and Child Content. Under
and in line with its actions in the last few                                                          260        the code, a series of principles relative
                                                  TVE 1                                               280
years, it seeks to go further in viewer pro-                                                                     to television content and children have       webpage itself has a dedicated Auto-
                                                                                                      391
tection and rights. Through its auto-regula-                                                                     been established, specifically those gov-     regulation Code section which also allows
                                                                                                      803
tion policies, it adopts additional measures      LA2                                                 150
                                                                                                                 erning television programming broadcasts      users to contact its agencies.
to assure that its participation is informed                                                         1140        between the hours of 6:00 and 22:00.
and voluntary.                                                                                        332                                                      In order to protect children, ANTENA 3 TV
                                                  T5                                                  833        ANTENA 3 participated in the creation of      always requires written authorization from
CONTENT ACCESS                                                                                        290
                                                                                                                 the Code, and is, along with the other tel-   the parents or guardians of the minor par-
Access to ANTENA 3 TELEVISION content by                                                               25        evision operator signatories, member of       ticipating in any of their programs. When
                                                  CUATRO                                              132
the hearing impaired and childhood con-                                                                          the Autoregulation Committee, as well as      participation requires more of a commit-
                                                                                                      249
cerns are other relevant issues addressed                                                                        the Joint Monitoring Commission, which,       ment, the company adopts the meas-
in ANTENA 3 TELEVISION’s, and the entire                         2007       2008        2009                     in addition to the participation of other     ures necessary to guarantee compatibility
communication Group’s, content policies,                                                                         operators and the Public State Television,    between the actor’s studies and his work
including protecting their rights and the                                                                        includes other groups representing the        activity.
                                                  Note 1: Includes programmes classified by TNS as ‘target
elaboration of specific content.                  child audience’, of more than 5 min, and level 1               populations concerned, such as the Par-
                                                  Note 2: The 2008 Telecinco figures have been changed           ent and Teacher Associations (CEAPA and       Neox: the private channel with
                                                  due to a recalculation.
The private channel with the most                                                                                CONCAPA), the Platform for Childhood          the most closed captioning
hours of childhood programming                                                                                   Organizations and the Consumer and User       In line with its Corporate Responsibility
ANTENA 3 TELEVISION is the private national       According to internal company policies,                        Council.                                      guidelines, the ANTENA 3 GROUP has contin-
channel broadcasting the most childhood           television programs are classified by the                                                                    ued to wager on captioning the audiovisual
programming in the Spanish audiovisual            suitability of their contents for children,                    The Auto-regulation Code has its own          content they broadcast in order to facilitate
sector, a total of 767 hours, evidence of         adolescents and adults, as called for in the                   website, http://www.tvinfancia.es, which      access for those with hearing impairments.
their commitment to this audience. NEOX,          Royal Decree 410/2022 of 3 May, which                          allows users to consult the code and to       NEOX has broadcast the most closed cap-
the DTT channel, has broadcast more               establishes the criteria of the Código de                      denounce any infractions. The ANTENA 3        tioned programming in 2009 with 3,878

                                                                                                                                                                   ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 33
TELEVISION                                                                                                                                                                                             INDEX




                                                   hours, more than any other private chan-                                                                  Furthermore, the technical department is
   Hours of subtitles accumulated on main TV                                                                      Close caption broadcast by slot
               channels in Spain                   nel and 0.47% more than in 2008. ANTENA                                                                   working to facilitate closed captioning in
                                                   3 TELEVISION has broadcast a total of 2,465                                     EARLY MORNING             Digital Terrestrial Television (DTT). In this
                                                                                                                   LATE NIGHT
                                                                                                                                   1.9%
                                            3737   hours and NOVA 1,856 hours, slightly lower                          13.4%                                 arena, the ANTENA 3 GROUP has incorpo-
                                                                                                                                                   MORNING
NEOX                                        3860   than in 2008, 5.8% and 9.7%, respec-                                                            40.3%     rated new services into its three channels,
                                                                                                          PRIME TIME
                                            3878
                                                   tively. This decline is due to live and non-              20.2%                                           such as DVP closed captioning, in order
                                            3587
                                                   closed captioned taped programming (in                                                                    to increase access to its contents. DVP is
LA SEXTA                                    3505
                                            3428
                                                   the case of ANTENA 3) and is closely linked                                                               a closed captioning broadcasting method
                                            3548
                                                   with the volume of reruns in NOVA’s case,                                                                 adopted by the DVB consortium for DTT,
LA2                                         3214   given that currently there is no investment                                                               which includes advances in access and
                                            4355   being made into close captioning new pro-                                                                 technology versus the traditional tele-text
                                                                                                                  EVENING             AFTERNOON
                                            2804   grams.                                                          10.9%              13.3%
                                                                                                                                                             captioning, and which emits a clearer and
ANTENA 3 TV                                 2627
                                                                                                                                                             sharper text.
                                            2475
                                                   Feature Film formats accounted for the
                                            2349
TELECINCO                                   2525
                                                   highest percentage of closed captioned                In 2009, ANTENA 3 TELEVISION has made               The ACANTO Project.
                                            2543   hours in 2009 (31%), followed by series               progress in live captioning. The channel            Television without barriers
                                            1997   (28%) and animated cartoons (17%). The                broadcast the Christmas message from                As part of the Acanto Project, and encom-
TVE 1                                       2063   time spots with the most closed caption-              the King Juan Carlos I, as well as the spe-         passed by the Avanza plans for 2008, the
                                            3217   ing are mornings (40%), followed by prime             cial program, Campanadas 2010.                      ANTENA 3 GROUP continues its commitment
                                            1472   time (20%) and afternoon (13%).                                                                           to research in access to broadcasting,
NOVA                                        2055
                                                                                                         Furthermore, in coordination with the               putting into place an experimental inter-
                                            1856
                                                              Close caption formats for 2009             ANTENA 3 FOUNDATION and with ANTENA 3               active application on the NEOX channel.
                                            1418
CUATRO                                      1651                                                         Multimedia, they have continued caption-            The application allows viewers to follow the
                                                       FEATURE FILMS
                                            2093                31.1%                                    ing all their own fiction series for sale on        subtitled broadcast, with an added feature
                                                                                             SERIES
                                            1176                                             28.0%       DVD.                                                that allows users to select the font appear-
                                                   SIT COM
TELEMADRID                                  1396
                                                   1.1%                                                                                                      ing on the screen, as well as the colour
                                            1565   REPORTS
                                                   0.1%                                                  As far as advertising, ANTENA 3 has contin-         and its positioning, facilitating reading for
              2007       2008        2009                                                                ued to broadcast closed captioned adver-            those with visual deficiencies, as well as by
                                                       CULTURAL                                          tising campaigns from different companies           deaf and hearing impaired viewers.
                                                             4.9%
                                                                                                         free of charge, and has worked with ATRES
SOURCE: Internal Broadcast Dept. figures.                 ENTERTAINMENT
                                                                    5.3%             ANIMATED CARTOONS   ADVERTISING in searching for financing              The results of the ACANTO PROJECT will
                                                                        GAME SHOWS   17.8%
                                                                        11.3%
                                                                                                         models to increase access to advertising.           be of use to all the broadcasters and will
                                                                                                                                                             make the ANTENA 3 GROUP the reference

                                                                                                                                                                 ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 34
TELEVISION                                                                                                                                                                                   INDEX




in this arena, especially given that all the
links in the value chain are participating
                                                                                                                                            The commercial success of NEOX and NOVA
in the application’s development: research                                                                                                  is due to their attractive new content for all
agencies, technology and consulting com-                                                                                                    audiences. In 2009, they broadcast over one
                                                                                                                                            thousand hours of their own programming.
panies, user associations, TV operators
and manufacturers.

In 2010, the ANTENA 3 TELEVISION’s cap-        2.2 NEOX AND NOVA                           average of 1.26% audience share due to         adults between the ages of 13 and 24,
tioning department seeks to increase                                                       movies, The Simpsons and the premieres         where it clearly dominates with an audi-
access services including: live program        DOUBLE THEIR                                of self produced programming (Mamá,            ence share of 2.9%. NOVA, with a 0.75%
captioning, audio descriptions for the                                                     tú no mires , Meeting Point , Hablar de sexo   of the commercial target, is in fourth
blind or sign language; increasing the per-    AUDIENCES                                   con papá y mamá , Dirígeme), while in late     place, which is not insignificant in this
centage of closed captioned programming                                                    night, its audience share is at 1.83%, a       very competitive marketplace.
on the three channels; and continue col-       Both NEOX (1.19%) and NOVA (0.66%),         result of, among other shows, reruns of
laborating with ATRES ADVERTISING in the       have doubled their viewership in 2009,      the emblematic series, Aquí no hay quien       The Family of Channels has also facilitated
search of ways to finance the closed cap-      reaching a total audience share of 1.85%.   viva .                                         the considerable commercial push thanks
tioning of advertising spots, and collabora-                                                                                              to the advertising bundling, which allows
tion with other public and social agents in    NEOX has become the leading prime           NEOX is the third DTT channel and              for the joint sale and broadcast of adver-
order for ANTENA 3 to successfully adapt       time DTT theme channel, as well as in       the favourite of the commercial target         tising campaigns on the three channels.
the to technological changes and take          late night, on both Monday to Sunday        (1.44%). With its 1.01% share of the adult     The results have been quick to material-
advantage of the new resources available       and Monday to Friday. Furthermore, in       target audience, it is the most success-       ize: both have broken into profitability in
with DTT.                                      Monday to Friday prime time, it has an      ful with this public, as well as with young    the fourth year of their broadcasts.

                                                                                                                                              ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 35
TELEVISION                                                                                                                                                                                              INDEX




                                                                                                                                                                                    PLANET 51 was
                                                                                                                                                                                    awarded the Goya
                                                                                                                                                                                    for Best Animated
                                                                                                                                                                                    Film.




Premium content such as THE SIMPSONS or the top
international series, such as BIG BANG, and MERLÍN belong to
one of the most varied programming grids on DTT today.




This commercial success would not have                         2.3 ANTENA 3 FILMS,                           Planet 51 with almost two million, were       Velilla, and starring Carmen Machi and
been possible without the broadcast of                                                                       two of the year’s biggest hits in Spanish     Javier Cámara.
attractive and fresh content for all its view-                 THE ENGINE OF                                 cinema. Al final del camino and Pagafantas,
ing publics. In 2009, they broadcast more                                                                    also enjoyed public acclaim.                  Also worthy of mention are Los ojos de
than 1000 hours of their own program-                          SPANISH CINEMA                                                                              Julia , a thriller presented by Guillermo del
ming; contests (Numero Uno , La Biblio-                                                                      Lope , a joint Hispanic-Brazilian produc-     Toro, directed by Guillem Morales and star-
teca), reality shows (Seducción en Miami ),                    ANTENA 3 FILMS has once again embarked        tion was also produced; it narrates the       ring Belén Rueda and Pájaros de papel, the
musicals (Estación Neox , EUROPA FM, Los                       on productions of significant reach, with     romances of a young Lope de Vega in XV        first film directed by Emilio Aragón, which
Más), talk shows (Utilísima), docu-reporting                   the best directors and actors on the Span-    century Madrid. Directed by the prestig-      recounts the adventures of a vaudeville
(Generación Neox , Meeting Point , Ruta 66 ,                   ish scene. All projects are created with      ious Brazilian filmmaker Andrucha Wad-        show in 1940’s Spain, starring Imanol Arias
Mamá...tu no mires , Lo que sé del miedo),                     ticket sales in mind, and as a result prof-   dington, it stars Alberto Ammann, Leonor      and Luis Homar.
and advice shows (Hablar de Sexo con Papá                      itability, is the premise under which all     Watling and Pilar López de Ayala.
y Mamá, Qué me pasa Doctor). In addition,                      projects are designed.                                                                      They have also produced two other mov-
international broadcasts included Merlín,                                                                    Other titles introduced in 2009 were          ies in conjunction with other prestigious
Clone Wars , Big Bang , Kaya and the award                     In commercial theatres, Fuga de cerebros ,    Que se mueran los feos , a comedy set in      European and American production com-
winning Rockefeller Plaza.                                     with more than one millions viewers and       a rural venue directed by Nacho García        panies: There Be Dragons , on the life of

                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 36
TELEVISION                                                                                                                                                                                                                       INDEX




                                                                                                         CORPORATE RESPONSIBILITY




                                                                                                2.4 PROGRAMING THAT IS OPEN TO THE
                                                                                                ISSUES FACING SOCIETY
                                                                                                ANTENA 3 TELEVISION, like the other means of Communications in the ANTENA 3 GROUP, plays
                                                                                                an important role in forming public opinion, and as such, it is committed to its program-
                                                LA ULTIMA GUARDIA, builds on the
                                                success of one of the most important
                                                                                                ming of special public interest. Programs such as A Fondo: Zona Cero, GPS Testigo Directo
                                                shows on television: Farmacia de                or debates and serious special reports on topics like education, the economic crisis, or
                                                Guardia
                                                                                                immigration, in order to bring viewers closer with the problems facing the Spanish society
                                                ADOLFO SUÁREZ, tells the life story of
                                                the ex-president who led Spain through          and fomenting the generation of opinions on current events.
                                                the transition years.

                                                                                                A Fondo: Zona Cero is the channel’s weekly investigative news reporting program, with an
                                                                                                eye towards current events. In this format, reporters have an active presence and are in
Monseñor Escrivá de Balaguer, founder of        that a humble family experiences after          charge of guiding the viewer through the facts, the locations, and the statements from the
the Opus Dei, and You Will Meet a Tall Dark     becoming millionaires; La piel azul, which      shows subjects.
Stranger, the new Woody Allen project, a        recounts the ups and downs of a group of
romantic comedy starring among others,          friends after their boat goes adrift; and La     2009 TOPICS
Antonio Banderas, Anthony Hopkins and           última guardia , another adventure, twenty       ‘091’
                                                                                                                                 Police work followed in real time, from the time they receive a call to the intervention at the place of
                                                                                                                                 the incident.
Naomi Watts.                                    years later, from the family of one of the
                                                                                                 ‘Barajas: la gran ciudad’       On the ground in the day to day with the Police and Civil Guard flight control teams.
                                                most popular series in Spanish history:          ‘Algeciras fronteras del sur’   Portrait of a city where illegal immigration and drug trafficking are usual.
ANTENA 3 POPULARIZES                            Farmacia de guardia.                                                             Analysis of Obsessive Compulsive Disorder, a misunderstood illness which affects one million
                                                                                                 ‘Atrapados’
MADE FOR TV MOVIES                                                                                                               Spaniards.
                                                                                                 ‘Locuras al volante’            How and why do some drivers engage in reckless behaviour?
In the made for TV movies, apart from the       The success in made for TV movies in
                                                                                                                                 An investigation into the controversial ways of making money : organ selling, surrogate mothers,
already broadcast Un burka por amor, four       2009 has led the Group to sign new agree-        ‘Todo por el dinero’
                                                                                                                                 mercenaries, etc.
other Films have been produced: Adolfo          ments for 2010, such as No soy como tú, a        ‘A hurtadillas’                 The increase in robberies due to the economic crisis.
Suárez , a portrait of the life of the former   Vampire fantasy; Sofía, on the life and times    ‘Y tú ¿de quién eres?’          An X-ray of urban tribes: aesthetics, philosophy and forms of entertainment.

President who oversaw the political tran-       of the Queen of Spain; Las maras , on the        ‘Esclavos de la moda’           Fashion’s hidden facet: imitations and compulsive buying.
                                                                                                 ‘Este trabajo me mata’          The inconveniences of night work and deaths associated.
sition in Spain, El gordo, based on a real      South America urban gangs and Raphael,
                                                                                                 ‘Las calles más peligrosas’     Crime levels in the big cities: Madrid, Barcelona, Seville and Valencia.
story which narrates the unexpected turn        which narrates the life of the famous singer.

                                                                                                                                                                             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 37
TELEVISION                                                                                                                                                                                                                                INDEX




 2009 TOPICS
                                                                                                                                              PROGRAMING THAT IS OPEN TO                        content also tends to its specific respon-
 ‘Atrapados en el gueto’              The difficulties faced by the more than 5.5 million immigrants living in Spain.
                                                                                                                                              THE ISSUES FACING SOCIETY                         sibility as a means to information directed
                                                                                                                                              As a means of communications wielding             towards educated and adult audiences.
GPS Testigo Directo is a show dedicated to special reports based on investigative journalism                                                  great influence on society, the ANTENA 3
focusing on current events.                                                                                                                   GROUP makes efforts to identify the impact        With respect to content included on web
                                                                                                                                              of its activities in order to study, develop      pages associated with its programming,
                                                                                                                                              and implement procedures to measure,              ANTENA 3 screens and monitors user com-
 2009 TOPICS                                                                                                                                  channel and track them.                           ments and immediately deletes those
 ‘Jugando a ser mamás’        The day to day of teenage mothers.                                                                                                                                opinions or messages which are in viola-
 ‘Todo lo que siempre
                                                                                                                                              The Programming Committee responsibil-            tion of legal requirements or auto-regula-
 quisiste saber sobre el
                              The answers to the 20 most often asked questions about sex.
 sexo y nunca te atreviste                                                                                                                    ity is to make sure that the content broad-       tion codes, or which contain statements
 a preguntar’
                                                                                                                                              cast on the different channels is in accord-      which could place user security or health
 ‘Tópicos: tal como somos’    Clichés: the truths behind them.
                                                                                                                                              ance with the norms and principles of the         at risk.
 ‘Prostitución: el problema   Prostitution from the vantage point of the conflict it generates with residents and how luxury establishments
 más antiguo del mundo’       operate.                                                                                                        Code of Autoregulation of Content and
 ‘Yo trabajo por placer’      The business of pleasure from the worker and the client viewpoints.                                             Childhood.                                        In addition to these safeguards, the GROUP
 ‘Alcohol, quién paga la
                              Portrait of the nightlife in different parts of Spain and its relationship to alcohol consumption.                                                                encourages the collaboration of its users in
 ronda’
                                                                                                                                              Without detriment to this general commit-         order to correct errors and avoid abuse; it
                                                                                                                                              ment, it is clear and unavoidable that the        also invites users to report any illegal activ-
In 2009, ANTENA 3 TELEVISION broadcast specials and debates focused on topics such as                                                         daily activity of a means of communication        ity or irregularities in a simple and immedi-
education and the crisis.                                                                                                                     is a priori subject to unforeseen or non-         ate fashion to the email address webmas-
                                                                                                                                              censurable situations, especially in live         ter@antenantena3.es.
 Report ‘Un problema de       Analysis of the bright and low spots of the current education system in Spain, with contributions from stu-     programming and in broadcasts directed
 educación’                   dents, parents and teachers.
                                                                                                                                              towards adult audiences, at an appropri-
 Debate: ‘¿Estamos
                              Representatives from teacher, parent and student associations, psychologists and sociologists Exchange          ate time.
 educando bien a nuestros
                              opinions on today’s education, both in schools and at home.
 hijos?
                              Representatives from the different stakeholders in the social dialogue, such as Celestino Corbacho, Cristóbal
 Debate: ‘¿Cómo salimos
                              Montoro, Jesús Bárcenas, Gerardo Díaz Ferrán, Ignacio Fernández Tozo and Cándido Méndez, discuss strate-
                                                                                                                                              The ANTENA 3 GROUP considers that its
 de la crisis?’
                              gies to exit from the crisis.                                                                                   responsibility to audiences also includes
                                                                                                                                              the right to information and analysis –
                                                                                                                                              critical, rigorous and qualified – of difficult
                                                                                                                                              or controversial topics which are a part of
                                                                                                                                              the current social debate, including disa-
                                                                                                                                              greement and contrasting opinions. This


                                                                                                                                                                                                    ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 38
                                                      INDEX


RADIO




  ONDA CERO
  AND EUROPA
  FM INCREASE
  THEIR
  AUDIENCES
                ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 39
RADIO                                                                                                                                                                                       INDEX




“ For thethe Spanish radio station with the
has been
            last several seasons, Onda Cero

best profitability rate per listener.
                                      ”
          The ANTENA 3 GROUP’s main radio    3.1 ONDA CERO
          stations, ONDA CERO and EUROPA
          FM, have garnered exceptional      SHOOTS UP IN THE                                                                                    ONDA CERO has balanced and entertaining
audience results in 2009. They have both
revolutionized audiences and are among       GENERAL MEDIA                                                                                       programming which is clearly identifiable by
                                                                                                                                                 audiences, which has led to growth in both audiences
                                                                                                                                                 and advertising.
the top national radio stations.
                                             SURVEY AND IS BY
ONDA CERO’s audience continues to grow,                                                      2009. The station has established a clear         vency and profitability are the logical out-
attracting 166,000 new listeners in 2009,    FAR THE SECOND                                  brand, and is characterised by moderation         comes of the credibility and widespread
8% more than in 2008. It is now the sec-                                                     and respect for all points of view.               success of its programming over the last
ond ranked station in Spain, according to    LEADING RADIO                                                                                     several years.
the General Media Study.                                                                     In light of the most recent figures from the
                                             STATION                                         General Media Study, the station headed           CARLOS HERRERA, JULIA OTERO AND
ONDA CERO had its twentieth anniversary                                                      by Javier González Ferrari considers itself,      CARLOS ALSINA BEAT THEIR OWN ALL-
in November in 2010, and its winning for-    UNIPREX, the generalist radio station has       “a leader in the Spanish radio world”.            TIME RECORDS
mula has been further reinforced in recent   solidified its standing as the second most                                                        The increases in audience numbers in the
seasons by its rigorous news programmes      listened to radio station in Spain after add-   The audience figures represent, for many          last year are due to ONDA CERO’s different
and intelligent entertainment, combined      ing 227,000 listeners in the latest EGM         items, all time records, and bolster the          programming, especially the three cor-
with various modifications to content,       survey. It now has 700,000 more listeners       station’s positioning, as evidenced by the        nerstones of Herrera en la Onda, Julia en la
incorporating new sections and adding        than the third ranked contender. The data       audience share in the radio market. ONDA          Onda and La Brújula.
collaborators. This balanced, entertain-     collected in this survey attest to the solid,   CERO’s audience share rose from 16.0% in
ing programming has established a clearly    strong programming of this station, which       2008 to 18.3% in 2009, an increase of             The programme directed and presented
recognisable brand among audiences,          closed the year with 2,257,000 listeners.       over two percentage points, while its direct      by Carlos Herrera had an audience of
and has resulted in growth in listener and   ONDA CERO was, for the second year run-         competitor’s share fell. These robust audi-       1,782,000 listeners in 2009, making it
advertising figures.                         ning, the commercial radio station with the     ence figures, combined with a sound com-          the morning programme that has regis-
                                             largest increase in listeners.                  mercial strategy and strict cost controls,        tered the most growth in the last year, with
                                                                                             has made ONDA CERO the Spanish radio              257,000 new listeners. We would high-
                                             ONDA CERO, with almost 2,300,000 daily          station with the best profitability rate per      light that this is the best figure posted by
                                             listeners, achieved its growth goals is         listener for the last several seasons. Its sol-   Herrera en la Onda since its debut in the

                                                                                                                                                   ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 40
RADIO                                                                                                                                                                                  INDEX




“the morning
is
   Carlos Herrera’s

programme that has
registered the most
growth in the last
year.
        ”

morning slot of ONDA CERO, in September
2004. Between 6:00am and 12:30am,
Carlos Herrera hosts a radio show that is a
masterful combination of news and enter-
tainment. Each season small changes and
adjustments are made, and new collabora-
tors enrich the programme.                    seasons, Ángel Rodríguez, director of sports    Gente Viajera, which had its twentieth anni-    audience figure in eight years, according
                                              programming and head of the Al primer           versary in the 2009/2010 season, also           to the EGM statistics. Both La Brújula and
In just a few seasons, Julia Otero, host of   toque show, has improved audience fig-          obtained excellent results. Esther Eiros        Noticias Mediodía, which has been directed
the Julia en la Onda show, has been able      ures for this evening slot and found the        and her team of collaborators set a clear       and presented by Elena Gijón since Sep-
to make afternoons on ONDA CERO a lead-       winning model for reaching our targets.         benchmark for discerning listeners who          tember, is currently the second ranked
ing programme in the Spanish radio world.                                                     are interested in travelling and tourism.       news programme among listeners.
Her strategy entailed winning new listen-     In this same vein, the Te doy mi palabra
ers in a gradual manner, especially in the    show, directed and hosted by Isabel Gemio       LA BRÚJULA OBTAINS ITS                          Over one million people listen to ONDA
last quarter of the year, when she had        on Saturday and Sunday mornings, with           BEST RESULT EVER                                CERO. The news programmes directed by
160,000 new listeners. Julia en la Onda,      almost a million and a half listeners for the   The ONDA CERO news programmes have              Julián Cabrera are characterised by rigour
with 500,000 listeners, is the second most    two editions, making it the second-ranked       also made a significant contribution to         and professionalism, as well as independ-
listened to programmes in the afternoon       commercial radio show on weekends. Sim-         increasing the station’s global audience        ence and pluralism. ONDA CERO has been
slot, surpassing the third-ranked pro-        ilarly, the sports show, Radioestadio, with     figures. La Brújula , with Carlos Alsina, set   present at the most important events in
gramme by over 250,000 listeners.             Javier Ares and Javier Ruiz Taboada has over    new records: for the first time in its his-     2009, both on the domestic and interna-
                                              500,000 listeners, both on Saturday and         tory, it became the second most listened        tional level. ONDA CERO has covered every-
Sports also hold an important position in     Sunday, and is the second most listened         to evening news programme, surpassing la        thing from the European elections to elec-
ONDA CERO programming. In the last two        to programme in its time slot.                  Cope’s La Linterna, and obtaining the best      tions in the autonomous regions of Galicia

                                                                                                                                                 ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 41
RADIO                                                                                                                                                                           INDEX




                                                                                                                                      music station is the one that has grown
                                                                                                                                      the most in this segment in recent years.
                                                                                                                                      In 2009, it won 208,000 new listeners, a
                                                                                                                                      21.6% increase.

                                                                                                                                      While ONDA CERO continued growing and
                                                                                                                                      reinforcing its status as the second ranked
                                                                                                                                      generalist radios station in Spain, EUROPA
                                                                                                                                      FM has increased its audience fourfold in
                                                                                                                                      only four years. The secret of EUROPA FM’s
                                                                                                                                      success, with almost 1,200,000 listeners,
                                                                                                                                      has been its ability to adapt to changes in
                                                                                                                                      society and to the musical tastes of the
                                                                                                                                      Spanish people. And of course, the key is
                                                                                                                                      the careful selection of good music.

                                                                                                                                      OWN PERSONALITY
“   Europa FM has increased
its audience fourfold in only
                                                                                                                                      EUROPA FM has developed its own strong
                                                                                                                                      personality, following a rigorous format,
                                                             EUROPA FM closed 2009
four years.
                 ”                                           with an all-time record
                                                             audience figure.              3.2 EUROPA FM
                                                                                                                                      creating a sound that its million plus lis-
                                                                                                                                      teners can easily identify. The consist-
                                                                                                                                      ency and solidity of its product is the best
                                                                                           CONTINUES ITS                              guarantee for achieving new successes.
and the Basque country, and features                                                                                                  The growth potential, as has been clearly
special programmes and on the ground                                                       UNSTOPPABLE                                demonstrated up to now, is based on
reporting. Its microphones are where          The increase in the ONDA CERO audience is                                               interesting programming which is further
the news is, whether on an international,     also evidenced by the superb results from    ASCENT                                     enhanced by the professionalism of the
domestic, regional, or local level.           Noticias Fin de Semana , with Juan Diego                                                ONDA CERO team.
                                              Guerrero and Mercedes Albelda. According     EUROPA FM achieved two important mile-
ONDA CERO gives an account of what is         to the data from the latest survey by the    stones in 2009: all-time record audience   The early morning programme Ya te digo
happening, providing the most in depth        General Media Study, every day more and      figures, with 1,173,000 listeners, and     was among the highlights of EUROPA FM this
information possible, and offering keys for   more listeners are choosing our station to   achieved fourth place in the rankings of   year. It has been hosted by Isabel Marco,
helping listeners interpret current events.   stay informed on weekends.                   music stations, beating Kiss FM. This      from Cadena Dial, since the season began.

                                                                                                                                          ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 42
RADIO                                                                                                                                                                                                                INDEX




We would also underscore the leadership         activity with listeners has been increased,    tion. Therefore, only music which is highly
of the station in the 23:00 to 4:00 slot.       and an application has been rolled out         valued by audiences is given airtime. They
Meanwhile, since the 2008/2009 season,          which allows listeners to comment on pro-      decide the songs which get played and
Ponte a prueba has become the leading           grammes they are listening to in real time     how many times they get played.
programme in its time slot (from 23:00 to       with friends or other listeners who belong
1:00). In addition, the success of La noche     to the Facebook social network.                From the more strategic point of view, the
es nuestra, with Julie Thomasoro, extended                                                     musical styles which best fit the EUROPA FM
the station’s leadership in 2009, until 4:00    In just over a year, ondacero.es has           formula can be pinpointed, while from the
in the morning.                                 increased its internet audience five-fold,     tactical point of view, the station’s music
                                                with over half a million users, and over       programming schedule can be deter-                                           The “BICIS POR AFRICA” initiative
According to all surveys, EUROPA FM is a        eight million page visits. This commitment     mined, along with the rotation schedule                                      collected over 700 bicycles for Moroccan
                                                                                                                                                                            children.
highly valued product with each listener        to interactivity also includes an iPhone       for each song.
tuning in for over 170 minutes. One of the      application, which allows users to listen to
music station’s main commitments is to          ONDA CERO from their mobile handset.           All of this requires the use of different tools
“guarantee the best mix of domestic and                                                        and methodologies, which, among other                         periodically) or more global assessments,
international rock from the nineties up to                                                     things allow highly focused analysis of new                   where the radio station’s mix can be evalu-
the present day, and also to broadcast               CORPORATE RESPONSIBILITY                  music (thirty or forty songs are evaluated                    ated over longer periods of time (some 600
the most groundbreaking programmes in                                                          in each one of the Call Outs carried out                      songs are evaluated in each musical test.
Spanish music radio”.
                                                ONDA CERO AND EUROPA FM:
                                                IMPROVING BY LISTENING
                                                TO AUDIENCES                                   3.4 SOLIDARITY WITH SOCIETY
                                                In the design and development of its radio
3.3 RADIO                                       programmes, UNIPREX has carried out            ANTENA 3 GROUP’s radio stations, ONDA CERO and EUROPA FM, aware of their role as opinion
                                                several market studies in order to adjust      shapers, and that a large number of young people are among their listeners, have sought
INCREASES ITS WEB-                              its products to its listeners’ tastes and to   to program content with a strong social and environmental component.
                                                increase audience levels. Furthermore, it
BASED CONTENT                                   allows the station to evaluate the position-    Herrera en la Onda
                                                                                                                          Dedicates a slot, on a weekly basis, to ‘Mundo Social’, sponsored by ONCE, aimed at informing
                                                                                                                          listeners about the realities and challenges facing disabled people.
                                                ing of the ONDA CERO and EUROPA FM brand.
                                                                                                                          Hosted by Isabel Gemio, this programme focuses on issues related to minority and underprivileged
                                                                                                Te doy mi palabra
Both ONDA CERO and EUROPA FM have also                                                                                    groups as well as to topics related to psychology and self-help.
increased their Internet offerings, with more   For example, all the music that is played       Gente Viajera             Travel programme in which respect for and knowledge about other cultures is promoted.

information, interviews, forums, chats,         by EUROPA FM has been subject to an eval-       Como el perro y el gato   Programme which offers advice and opinions about the defence, protection and care of animals.

debates, audio content and photos. Inter-       uation by the objective public of the sta-      Onda Agraria              Programme focused on nature, which offers useful advice and information.


                                                                                                                                                                   ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 43
RADIO                                                                                                                                                                                                                      INDEX




 Linde y Ribera
                               This show discusses hunting and fishing, and from the very first edition, shown its commitment to
                               the environment and rural living.
                                                                                                                                   3.5 UNIPREX TV:                               UNIPREX TV created another programme
                                                                                                                                                                                 to be broadcast on DDT in 2009, called
                                                                                                                                   GROWING AND
 En buenas manos               The doctor Bartolomé Beltrán hosts a show in which health experts give advice to listeners.
                               Programmes which deal, in an open and rigorous manner, with important youth issues, such as                                                       El futuro en tus manos , which is broadcast
 Ponte a prueba / Ya te digo
                               responsible driving, safe sex, gender equality, anorexia and bulimia.
                                                                                                                                                                                 live from Monday to Friday through NOVA.
                                                                                                                                   ESTABLISHING                                  Furthermore, over the course of these 12
                                                                                                                                                                                 months, the UNIPREX production company
In 2009, ONDA CERO and EUROPA FM showed                           life balance. ONDA CERO’s support helped                         ITSELF AS A                                   has also provided services to other com-
their support for social causes through ini-                      win 60,000 and 2,000 new members to                                                                            panies and business areas of the GROUP,
tiatives promoting infant welfare, volun-                         the two platforms, respectively.                                 PRODUCTION                                    such as A3EVENTOS, A3MULTIMEDIA and
teerism in companies, and improving the                                                                                                                                          ATRES ADVERTISING, for whom it has car-
overall health of the population, among                           Meanwhile, the programmes Herrera en la                          COMPANY                                       ried out over one hundred broadcasts.
other issues.                                                     Onda, Julia en la Onda and Como el perro y
                                                                  el gato supported the Placa Azul campaign                        UNIPREX TV – a subsidiary company of          Similarly during this period, UNIPREX TV
ONDA CERO supported the ANTENA 3 FOUN-                            sought to raise consciousness about the                          UNIPREX dedicated to the exploitation of      has continued to produce, on a weekly
DATION’s initiative, Bicycles for Africa whose                    dangers related to the abandonment of                            local television licenses and audiovisual     basis, the journalistic programme VerCine
aim was to collect used bicycles fans at                          domestic animals. This initiative won over                       production for third parties – has contin-    for the Extremadura autonomous region’s
each stage of the 2009 Tour of Spain                              120,000 new members.                                             ued the trend of strong growth it has reg-    television station.
Cycle Race, to donate them to Moroccan                                                                                             istered since its creation in 2006.
children, thereby facilitating their access                       ONDA CERO also had other noteworthy                                                                            The final triumph in this year of constant
to school. Similarly the radio station col-                       social initiatives, such as the ‘World Heart                     In addition to contributing over 500 hours    growth, came in September, when UNI-
laborated with the Messengers of Peace                            Disease Day”, during which it broadcast                          of programming to EsMadridTv (local DTT       PREX TV was awarded a tender from Pro-
Foundation and Imaginarium, whose pro-                            information regarding this illness; and the                      of the Madrid city government), this year     moción Madrid to produce new content for
gramme “Children in solidarity” collected                         support given by the two ANTENA 3 GROUP                          UNIPREX TV has produced its first pro-        the municipal channel EsMadridTv, which
second hand toys in good condition to give                        radio stations to the United Nations cam-                        grammes for different ANTENA 3 GROUP.         would build on the content it has been
them to underprivileged children as Christ-                       paign, “March Against Poverty”, through                          The Ládrame mucho , which focuses on          providing since September 2006.
mas presents.                                                     the broadcast of the official announcement                       man’s best friend, the dog, is meeting with
                                                                  of the initiative during the peak audience                       success in its weekend morning slot on        In regard to the other business area, the
We would also highlight the socially respon-                      period, and the playing of the march’s offi-                     ANTENA 3 TV. Similarly, Mama, tú no mires     management of the local digital television
sible initiative on the programme ‘Te doy                         cial music.                                                      (Guide to student life around the world)      licenses, UNIPREX TV continued to oper-
mi palabra’ on which two citizen platforms                                                                                         has allowed NEOX viewers to learn during      ate through 2009 with the VER-T brand in
were given airtime, one aiming to promote                                                                                          prime time every Tuesday, how students        the Madrid and Valencia regions, and has
the anti-tobacco law, and the other, for                                                                                           live and take classes around the world.       started the testing phase for broadcasting
now, seeking to promote a healthy work-                                                                                                                                          in Seville.

                                                                                                                                                                                     ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 44
                                                         INDEX


MULTIMEDIA




NEW CONTENTS
WHEREVER,
WHENEVER AND
HOWEVER YOU WANT
                   ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 45
MULTIMEDIA                                                                                                                                                                                       INDEX



                                                                                                                          This year over 200 million
                                                                                                                          videos were downloaded.

“ Theplace whereGroup’scan watchno longer
just a
       Antena 3
                 users
                        webs are
                                 what’s
being broadcast, but a medium where new
content is generated for the online public.
                                                                   ”
          In 2009, the ANTENA 3 GROUP            development took place, taking advantage
          maintained its commitment              of the social networks Facebook, Windows       had and monthly average of 3.5 million
          to new technologies, with the          Live and Tuenti.                               unique users, and over 60 million page
launch of new products and applications,                                                        views, versus 2.5 million and 37 million
some of which are groundbreaking devel-
opments on the global level. The con-
                                                 This year, over 200 million videos were
                                                 downloaded and in the case of YouTube,
                                                                                                in 2008, respectively. This represents an
                                                                                                increase of 42% and 64% respectively.
                                                                                                                                                                      “ The 3.0
                                                                                                                                                                      strategy has
vergence of technologies and the three           ANTENA 3 continues to be the leader in
                                                                                                                                                                      given the
screens had its first iteration in the launch    Spanish.                                       In telephony, ANTENA 3 continues to be the
of the 3.0 project. This breakthrough cre-                                                      leading mean of communication via infor-
                                                                                                                                                                      Antena 3 greater
ated a new way of watching television,           60 MILLION PAGE VIEWS                          mation alerts, with over 13 million mes-                              interactivity with
where, how, and when you want. Three
screens: television, computer, and mobile,
                                                 ANTENA 3 GROUP, has developed interac-
                                                 tivity on all of its main websites (antena3.
                                                                                                sages sent. Furthermore, it has over 19
                                                                                                mobile TV channels among the three main
                                                                                                                                                                      web users.
                                                                                                                                                                                           ”
and three channels, ANTENA 3 TV, NEOX and        com; antena3noticias.com; ondacero.es          operators in the country.
NOVA. This concept means that the web            and europafm.com) as well as on its spe-                                                              The initiative was a resounding success,
is no longer just a place where users can        cific radio and television programme web-      THE YEAR OF INTERACTIVITY                              winning an 18.8% television audience
watch what’s being broadcast, but is now         sites but above all on its own website. At     A large part of this growth is due to the              share, with 5,000 people commenting on
a medium where new content and specific          the end of 2009, the GROUP’s web pages         3.0 strategy, which has give, the channel              each episode broadcast over the internet
content can be generated for and con-                                                           greater interactivity and more direct con-             and 300,000 on-line views of the episode
                                                  Antena 3 Group Website audiences evolution
sumed by the online public.                                                                     tact with spectators and web users.                    in the hours prior to its television premiere.
                                                                  Unique users

                                                                                    42%
In addition to this concept, which revolu-                                                      The 3.0 strategy was launched in May                   Cross sales and promotions between the
                                                 2008
tionises how television is watched, in 2009,                                                    2009, with a special roll-out which included           internet and television, an array of interac-
                                                 2009
two other factors were explored in 2009:                                                        broadcasts on three channels (ANTENA 3 TV,             tive initiatives for programmes, and exclu-
video and social networks. After the agree-                                                     NEOX and NOVA) of the first episode of the             sive web content related to the series,
                                                                   Page views
ment with YouTube, which made ANTENA 3                                                          season of El Internado. The broadcast of               have been the main drivers of the 3.0
                                                                                      64%
the first private television station in Europe                                                  NOVA includes the comments of web users                projects on the web. The ongoing project
                                                 2008
to forge an alliance with the most impor-                                                       thanks to the Watch & Chat application that            remains extremely dynamic, and has
                                                 2009
tant video website in the world, another                                                        the channel launched for its users.                    made clear to viewers that ANTENA 3 is not

                                                                                                                                                           ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 46
MULTIMEDIA                                                                                                                                                                              INDEX




                                                                                                                                              This way of watching television has been
                                                                                                                                              further enhanced this year, because not
                                                                                                                                              only does broadcasting episodes on the
                                                                                                                                              internet not erode television audiences, it
                                                                                                                                              represents a new revenue source through
                                                                                                                                              the incorporation of advertising into on-line
                                                                                                                                              videos. The latest studies indicate that in
                                                                                                                                              2011, one of every 10 dollars invested in
                                                                                                                                              on-line advertising went towards so-called
                                                                                                                                              in-video advertising. The evolution of the
                                                                                         The broadcast of series’ episodes
                                                                                         and complete programmes on Group                     internet and of computer technology in
                                                                                         websites has attracted a large number                general, as well as the increasing ubiquity
                                                                                         of users, reinforcing their loyalty to
                                                                                         its television content and leading to                of mobile and broadband connections has
                                                                                         increased demand for new content on
                                                                                         this platform.                                       made brands and advertisers take a closer
                                                                                                                                              look at on-line advertising formats, with
                                                                                                                                              the aim of reaching consumers through
                                                                                                                                              more interactive and creative ads.

                                                                                                television. NEOX has broadcast Let´s FoQ      ANTENA 3 is aware of this phenomenon
                                                                                                and El Pasadizo , where actors and fans       and has directed a great deal of energy
                                                                                                can chat and see exclusive previews of        towards promoting on-line advertising,
just a television channel, but is also deeply   in turn requested new content related           upcoming episodes of the series. Both         with excellent results. The launch of the
involved in new technologies (internet and      to these programmes. Digital Q&A ses-           programmes had a good response from           3.0 strategy was accompanied by the roll-
mobile, mainly) and has allowed the televi-     sions, “behind the scene” specials, and         the NEOX public.                              out of its new NEOX website. The growth of
sion experience to be enhanced, allowing        live broadcasts followed by fans who have                                                     the DTT entailed a greater commitment to
viewers to maximise their enjoyment of the      created their own communities in their          NEOX PREMIERES ON THE WEB                     its online content, thereby establishing its
channel’s news, series, and programmes.         respective regions, and the 60,000 friends      ANTENA 3 was the first channel to offer       own online brand. One of the main initia-
Física o Química , El Internado or Curso del    it has on Facebook are powerful evidence        whole episodes of its series on the web in    tives has been the micro sites dedicated
63 have been highly interactive and built       of the success of these initiatives.            2007, and it continues to hold a leadership   to specific NEOX programmes, giving them
up a massive following on the web. The full                                                     position in the distribution of audiovisual   the same importance as those which were
episodes or programmes have allowed us          In addition, three programmes produced          content over the internet, as evidenced by    created for the ANTENA 3 TV programmes.
to amass many faithful viewers who have         for the internet have made the jump to          the millions of videos viewed.                Programmes such as La Biblioteka, Mamá,

                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 47
MULTIMEDIA                                                                                                                                                                              INDEX




“ Antena 3andthe leading mobile television in Spain.
            is            channel in terms of
positioning    content in
                                                                                  ”                                  ANTENA 3 was the first
                                                                                                                     channel to broadcast
                                                                                                                     its signal for mobile
                                                                                                                     handsets.
tú no mires , Hablar de sexo con mamá y       With this same system, ANTENA 3 TV has
papá , Meeting Point and Generación Neox      offered special events, ranging from the
have established a major presence on          presentation of Kaká and Cristiano Ron-
the web, generating over 150,000 unique       aldo, to the funeral of Michael Jackson;
views to the website per month. The pro-      from the fan event of the film Luna Nueva,
gramme Dirígeme deserves special men-         part of the Crepúsculo saga, to video
tion, as it was the first programme pro-      encounters with characters out of El Inter-
duced in our country whose plot unfolded      nado.                                          the first TV station in the world to launch
based on viewer votes received over the                                                      this innovative application of Windows Live
web, and through SMS messages. In addi-       In addition, the webs of ANTENA 3 have         Messenger.
tion, viewers have been able to watch the     integrated with the social networks in such
series from start to finish on the website.   a way that the visitors who wish to com-       The latest initiative with a major social net-
                                              ment on the news, interviews, or news sto-     work was the pre-premiere sneak preview
SOCIAL NETWORKS FORGE                         ries, may do so using their Facebook of        of the series of Los Protegidos on Tuenti, the
ALLIANCES WITH ANTENA 3                       Messenger user name and then exporting         leader in the audience segment between           In 2009 we launched a new services and
The other cornerstone in the internet         their actions to these networks.               14 and 18 years old in Spain.                    business lines. Five new mobile TV chan-
strategy of antena3.com capitalises on the                                                                                                    nels, which are in addition to the twelve
increasing presence of social networks        In general, during 2009 ANTENA 3               MOBILE TELEPHONY,                                already existing channels, has allowed us
and integration of community and socially     enhanced applications that enabled             CONSTANTLY GROWING                               to retain our position as the leading chan-
oriented applications on its websites.        greater participation and exchanges of         In the mobile world, where ANTENA 3 was          nel in terms of positioning and content in
                                              opinions, increasing the number of blogs,      a pioneer, with the launch of numerous           mobile television in Spain.
Facebook and Windows Live have become         digital and video encounters, on-line          formats, it has maintained its leadership
invaluable collaborators with ANTENA 3 in     retransmissions and other initiatives.         position in the SMS news and information         We were the first channel to directly broad-
this regard. Thanks to the Live Stream tool                                                  segment, expanding the number of infor-          cast ANTENA 3 TV, the first to launch a 24
on Facebook, web users have been able to      The last initiatives of the year involved an   mation products based on message serv-           hour news channel on mobile television,
follow the broadcast of programmes such       agreement with Microsoft which allows          ices. Thirteen million messages last year        and to generate a wide an array of the-
as Espejo Público, Tal Cual, El Diario, DEC   fans of El Internado to watch highlights       and close to half a million minutes con-         matic channels and loops with our most
and Curso del 63 while commenting about       of the programme on the official website       sumed in voice information on our 303            successful series and programmes. Our
the programmes with friends on their          while chatting with friends via Messenger.     portal testify to the success of our efforts     channels are included in the package
social network.                               In November, ANTENA 3 TV converted into        in this regard.                                  deals of operators that have access to

                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 48
MULTIMEDIA                                                                                                                                                                        INDEX




over 125,000 users monthly. The world
of video and our communities and WAP
portals, continue to enjoy widespread
acceptance, with o a public of over 28,000
monthly subscribers.

ANTENA 3 is also the world leader in mobile
applications, the latest cutting edge devel-
opment in the sector. We were the first
television station to offer applications for
mobiles with different platforms, such as
the iPhone, (apple store), Mstore (Tele-
fónica store), the Vodafone store, Nokia,
Blackberry under the brands antena3.
mobi and antena3noticias.mobi.

AGREEMENTS WITH LARGE
MANUFACTURERS
ANTENA 3 maintains its position on the cut-
ting edge of multiplatform content, with
the aim of benefiting from the massive
direct and indirect advantages they offer.
There is no doubt that in this day and age,
                                               Along with video game consoles, the new
                                               high-end televisions all offer internet con-
                                                                                              ONDA CERO AND EUROPA FM
                                                                                              INCREASE THEIR ONLINE CONTENT                           “Ondacero. its
                                                                                                                                                      es increased
the multiplatform world includes videog-       nections, which allows users to enjoy our      After overhauling its website last year,
                                                                                                                                                      audience by 34%
ame consoles. Before this was just a plat-     web content through their TV screens,          ONDA CERO has increased its ties with audi-
form for games and very young people,          which our applications imbedded in their       ences through the Internet. The formula
                                                                                                                                                      unique users in
but there is an increasing number of afi-      software. This process started in the          for doing so involved enhancing interactiv-             respect to last
cionados. IN November, ANTENA 3 together
with the BBC and the Australian channel
                                               mobile world with Nokia, and now includes
                                               major brands such as Play Station, Sony,
                                                                                              ity: its direct broadcasts of programmes
                                                                                              allow viewers to make comments in real
                                                                                                                                                      year.
                                                                                                                                                                ”
ABC became the first TV channels in the        Samsung and Philips, which integrate           time on Facebook. Furthermore, in addi-
world to offer direct access to their videos   applications allowing users to access the      tion to the almost 20 blogs which the
through the Play Station 3.                    content of ANTENA 3.                           website featured at the close of last year,

                                                                                                                                            ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 49
MULTIMEDIA                                                                                                                                                                        INDEX




and the incorporation of forums on its        registering over 500,000 users in total. In    ular artists from the music world, such as
programmes’ micro sites, it has also held     addition, it increased its page views 183%,    Chambao, Estopa, Sidonie, Billie The Vision
numerous digital Q&A sessions so that         surpassing 8.5 million, in total.              and The Dancers, and Porta.
web users can address their queries to the
station’s personalities and collaborators.    In regard to EUROPA FM’s website, in 2009      In terms of music video content, which
                                              Internet and radio enjoyed fruitful syner-     has formed a part of the website’s content
Video was an important tool on the ONDA       gies. The radio station used its official      since its inception, the online offering has
CERO website in 2009. The most successful     webpage to launch several important con-       been greatly expanded, and now features
example of this was the video blog series     tests, generating a high degree of partici-    many of the music concerts broadcast on
featuring by Carlos Herrera, Carlos Alsina,   pation among its users.                        the Estación Neox programme.
Ángel Rodríguez and Javier Ares where they
offered their opinions on current events in   Furthermore, the direct broadcast of EUROPA    For these reasons, the europafm.com
short videos. We would also highlight the     FM on the internet was complemented by         audience continues to grow: in 2009
re-broadcasting of the presentation of the    a Facebook module where listeners could        it surpassed the milestone of 300,000
station’s new 2009/2010 season, in which      make real-time comments. This feature is       unique users, which represents a 50%
users could also participate via Facebook.    identical to that which is in place for ONDA   increase on the previous year, and also
Ondacero.es increased its audience by         CERO. Europafm.com also offered a large        broke through the 7 million mark in terms
34% unique users in respect to last year,     number of video Q&A sessions with pop-         of page views, a 25% increase on 2008.

                                                                                                                                            ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 50
                                                               INDEX


ADVERTISING AND EVENTS




   COMMITMENT TO
   ADVERTISERS,
   INNOVATION AND
   EFFICIENCY
                         ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 51
ADVERTISING AND EVENTS                                                                                                                                                                                      INDEX




          For yet another year, ATRES          5.1 THE                                        The result was extraordinary, given that it
          ADVERTISING continued with the                                                      allowed ANTENA 3 to soften the impact of
          spirit of innovation and continual   ADVERTISING                                    the deterioration in the advertising market,
                                                                                                                                                                           The average rating
improvement that has been its hallmark                                                        increasing its market share of 23.5% to
since its creation as ANTENA 3 GROUP ’s        BUNDLING: THE                                  levels of close to 26%.
                                                                                                                                                                                                                2.4
exclusive advertising operator four years
ago.                                           ANTENA 3 SOLUTION                              Right now ATRES ADVERTISING jointly man-
                                                                                                                                                       % RATING


                                                                                                                                                       % INSERTIONS
                                                                                                                                                                                                                2.6

                                                                                                                                                                                                               16.2
                                                                                              ages the advertising of the ANTENA 3 media
In 2009 all the projects that it carried out   TO FRAGMENTATION                               family, which includes the Disney Channel,
                                                                                                                                                       4 + RATINGS                                             23.5


were aimed at a single objective: to satisfy                                                  the ONDA CERO and EUROPA FM, the daily                                  ANTENA 3             ANTENA 3 GROUP

the needs of the advertiser. In this way, it   The proliferation of channels and the          ADN, Movierecord and the GROUP’s inter-
                                                                                                                                                                                 The coverage
managed to find innovative solutions to        growth in penetration of DDT made a sig-       net website. In 2010 it incorporated Veo7
obtain greater advertising efficiency and      nificant impact on generalist channels in      after signing a deal with Unidad Editorial.
                                                                                                                                                                                                               77.2
better results from campaigns using all        2009, which faced the challenge of guar-                                                                ADULTS
                                                                                                                                                                                                               78.0
media formats and platforms.                   anteeing coverage, something ever more
                                                                                                                     The profile                                                                               78.5
                                               difficult to obtain.                                                                                    HOUSEWIFES
                                                                                                                                                                                                               79.3
With multimedia products on the forefront
                                                                                                                                                41.8                  ANTENA 3             ANTENA 3 GROUP
and the deployment of the innovative 3.0       In the current television panorama, of         MEN
                                                                                                                                                42.2
idea, which offers the possibility of com-     declining advertising, ATRES ADVERTIS-
                                                                                                                                                58.2   SOURCE: TNS PYB, February-December 2009.Total Day.
municating interconnected content which        ING has created an innovative solution for     WOMEN
                                                                                                                                                57.8
are broadcast in a multiform, multiplatform    the advertising market which is global in
                                                                                              CHILDREN                                           5.4
form, the advertiser has the possibility of    scope: Advertising Bundling.                   (4-12)                                             6.1
reaching its public like never before.
                                                                                                                                                10.6
                                                                                                                                                       THE LARGEST ADVERTISING OPERATOR
                                                                                              TEENAGERS
                                               Started in February of 2009, advertising       (13-24)                                           11.5   FOR THE CHILDREN’S SEGMENT
                                               bundling consists in the simultaneous                                                            31.5
                                                                                                                                                       The programming of ANTENA 3 TV and

“ The advertising has
bundling initiative
                                               broadcast of advertising on the GROUP ’s
                                               three television stations (ANTENA 3 TV, NEOX
                                                                                              25-44


                                                                                              45-54
                                                                                                                                                32.3

                                                                                                                                                17.0
                                                                                                                                                       NEOX, together with the DISNEY CHANNEL,
                                                                                                                                                       which enjoys strong links to a leading
                                               and NOVA), which act as a single advertis-                                                       16.5   brand with excellent potential, positions
been able to mitigate
                                               ing channel. In this manner, ATRES ADVER-                                                        35.5   ATRES ADVERTISING as the exclusive adver-
audience fragmentation by                      TISING was able to mitigate the disaggrega-
                                                                                              >55
                                                                                                                                                33.6   tising operator with access to the highest
offering better coverage to                    tion of audiences and improve the average                                                               quality and greatest quantity of child and
companies.
                         ”
                                                                                                          ANTENA 3             ANTENA 3 GROUP
                                               rating and the global coverage of compa-                                                                family oriented content.
                                               nies.

                                                                                                                                                            ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 52
ADVERTISING AND EVENTS                                                                                                                                                                                                                                      INDEX




                                                                                                                                                                                                                                                                     2009
                                                                                                                                                                                                                                                                     2008


Disney Channel once again chose ATRES
                                                            3ª wave 2009 vs. 2ª wave 2009                                                                                           ADN daily share
ADVERTISING in 2009 with the launch in
October of the Disney XD channel, which
                                                                                                                                                                                                                                                                      35.8%
allowed ATRES to increase its advertising        ONDA CERO                                      227                                               34.2%
                                                                                                                                                                                                     33.0%          33.9%       33.9%                 34.5%
                                                                                                                                                                 30.9%      31.5%
footprint during children’s programming.         CADENA SER                                     146                              30.2%                                                   29.4%
                                                                                                                                                  27.8%                                                                          27.1%                                 28.0%
                                                 COPE                                          -535
                                                                                                              24.4%                                                                                                 25.0%
                                                                                                                                                                            24.3%                                                                     25.9%
Since Disney Channel started its free-to-air     P. RADIO                                       -137                                                                                     25.3%
                                                                                                                                                                 23.6%                               22.7%
(FTA) broadcasting on 1 July, 2008, it has                                                                    20.6%              20.8%
increased its audience, obtaining record
                                                 SOURCE: EGM Listeners 3rd Wave 2009 vs. 2nd Wave
audience levels in its children target audi-     2009. LV.
                                                                                                                          RY               A RY             H          IL       Y              E          Y
                                                                                                                                                                                                                          BER               ER              BER                 BER
                                                                                                                     UA               RU               RC       A PR          MA         JUN           JUL                           TO B
ence in August 2009. Today it has wid-                                                                        JA N                                MA                                                                TEM         OC                    VEM                  EM
                                                                                                                               F EB                                                                           SEP                                NO                 D EC
ened its target audience and is the leading
DTT channel.                                     Meanwhile, EUROPA FM continued growing
                                                 and now has easily over a million listeners,
                                                 making it the thematic station which grew
                                                 the most. In terms of advertising invest-
                                                 ment, it continued to perform well, sur-              5.3 ITS MARKET                                                                  General information newspaper ranking (,000)

5.2 ONDA CERO,                                   passing its 2008 advertising figures.
                                                                                                       SHARE                                                                          20 MINUTOS                                                                  2,376


OUTPERFOMING THE                                 Following the strategy of satisfying the
                                                                                                                                                                                      EL PAÍS

                                                                                                                                                                                      QUE
                                                                                                                                                                                                                                                                  2,081

                                                                                                                                                                                                                                                                  1,698
                                                 needs of advertisers, it continues to seek            Print media has suffered more than any
MARKET                                           out innovative and creative solutions, with           other from digitalisation and has been in
                                                                                                                                                                                      ADN

                                                                                                                                                                                      EL MUNDO
                                                                                                                                                                                                                                                                  1,381

                                                                                                                                                                                                                                                                  1,309
                                                 major special events in which advertisers             decline since 1994.                                                            EL PERIÓDICO                                                                 749
Radio is the most stable media format dur-       and ONDA CERO and EUROPA FM listeners                                                                                                LA VANGUARDIA                                                                731
ing crisis periods, and it is the only one,      are the protagonists. Two examples of this            Despite the fact that 2009 was a critical                                      ABC                                                                          728
along with the internet, to have increased its   effort are the Crucero Generación Europa              year for the free press with the closure of                                    LA VOZ DE GALICIA                                                            597
market share. In fact, in 2009, ONDA CERO        and El Día D multimedia product which                 Metro Directo and numerous local delega-
                                                                                                                                                                                      SOURCE: Audience (Thousands of readers) EGM 3
and EUROPA FM achieved record audience           transforms a city or a community into the             tions, AND stood out for the strong per-
                                                                                                                                                                                      Year Mobile 2009
levels for the GROUP. ONDA CERO is the station   centre of ONDA CERO and other GROUP plat-             formance of its advertising investment. In                                     SOURCE: ARCE, January-December 2009
which has the most listeners with respect to     form’s programming.                                   terms of audience, it’s the free newspaper
its competition, an accomplishment which                                                               which lost the least number of readers,                                        In two years, ADN was able too reduce by half
has allowed it to reduce the impact from the                                                           and consolidated its fourth place ranking                                      the gap in readers between it and its closest
downturn in the advertising market.                                                                    in general information newspapers.                                             competitor, the free newspaper, QUÉ!

                                                                                                                                                                                            ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 53
ADVERTISING AND EVENTS                                                                                                                                                                 INDEX




                                                                                                                                             In 2009, ATRES ADVERTISING bolstered its
                                                                                                                                             web presence with the integration of Plan-
                                                                                                                                             eta Ad Network, which has become one
                                                                                                                                             of the benchmarks in online advertising
                                                                                                                                             sales.

                                                                                                                                             The wide array of categories, which
                                                                                                                                             includes news websites, leisure-entertain-
                                                                                                                                             ment, and e-commerce websites, gives
                                                                                                                                             extensive coverage, thematic segmenta-
                                                                                                                                             tion options, and the possibility of multi-
                                                                                                                                             media synergies, with video as the start
                                                                                                                                             product.
5.4 MOVIERECORD                              ther bolstered its privileged position by        5.5 ATRES
                                             digitalising advertising, which is allowing it                                                  During this year ATRES ADVERTISING had
DOUBLES THE                                  to improve the image quality of the spots,       ADVERTISING                                    a very robust performance, registering
                                             and adding flexibility and immediacy to                                                         growth of 29% with respect to 2008, and
NUMBER OF                                    the campaigns, while reducing production         REINFORCES ITS                                 winning the trust of 293 advertisers who
                                             costs.                                                                                          view it as the ideal platform for advertising
THEATRES                                                                                      INTERNET PRESENCE                              their brands.
                                             In only nine months, MOVIERECORD has
Movies are one of the main leisure activi-   doubled the number of its digital theatres,      This is the platform that has been the least   One of the leading brands in entertain-
ties pursued outside the home. In the last   bring the total to 111.                          affected by the current economic crisis.       ment, Disney.es has joined this success-
quarter of 2009, this segment increased                                                       In 2009, it was the third media format in      ful commercial venture, providing quality
its number of spectators by 26%.             Since October 2009, 39 advertisers have          terms of investment and in some coun-          content and a high segmentation capac-
                                             acquired the ATRES ADVERTISING digital           tries, such as the United Kingdom, it sur-     ity, giving advertisers advertising that is
In addition to being the most efficient      packet, representing 45% of MOVIERE-             passed television.                             tailored to their specific needs.
media in terms of notoriety, film has fur-   CORD’s total domestic advertisers.

                                                                                                                                                 ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 54
ADVERTISING AND EVENTS                                                                                                                                                                      INDEX




5.6 ANTENA 3
EVENTS, WHEN THE
ORGANIZATION IS
THE NEWS
                                                           ANTENA 3 EVENTS’ business
In its second year of existence, ANTENA 3                  consists of organising sports
EVENTS strengthened its positioning in the                 events, roadshows, promotional
                                                           marketing and cultural events,
market thanks to its tremendous capacity                   among others.
to seize the media spotlight in each of the
actions it undertakes.

ANTENA 3 EVENTS defines itself as an events    In fact, the company’s experience allowed           which visited cities all over Spain in 2009,   over 60 square meters. This screen turned
agency that seeks to meet the needs of its     ANTENA 3 EVENTS to successfully execute             and enjoyed great success, while being         into the centre of attention for over 15,000
clients and to offer custom-made solutions     one of its most important initiatives in 2009:      highly efficient at getting its message        fans who watched the final of the Cham-
to brands.                                     the PONLE FRENO race. Under the motto, No           across, with over 20,000 people using the      pions League in which Barcelona won
                                               te pares, hoy correr salva vidas, this first race   brand’s shaving products at their mobile       the Triple Crown, as part of a huge party
During 2009 the ANTENA 3 EVENTS busi-          in support of road safety was a big success,        stand.                                         organised by Heineken in Barcelona.
ness encompassed the efficient organisa-       with over 8,000 participants.
tion of sporting events, promotional mar-                                                          CONCERTS: 100,000 PEOPLE                       PROMOTIONAL MARKETING:
keting, product testing, cultural events,      Other Group brands also participated in             IN THE MALAGA FAIR                             EXPERIMENTAL ADVERTISING
and conventions, among others.                 ANTENA 3 EVENTS happenings, in order                Music also played an important role in the     Learning about different products through
                                               to meet fans and generate new forms of              company’s activities in 2009. The open-        experience, or experiential advertising, is
THE PONLE FRENO RACE                           interaction with consumers. Among them              ing concert of the Malaga Fair, which was      one of the most highly demanded seg-
ATTRACTS 8,000 PARTICIPANTS                    we would highlight the premieres of Física          attended by over 200,000 people who            ments in the industry today. Axe and Mag-
The company continues to carry out pro-        o Química and El Internado.                         enjoyed the performances of Estopa,            num, are some of the clients which have
duction work on the Tour of Spain Cycle                                                            Despistados and Kate Ryan, show the            bet on innovative communication strate-
Race, a competition which it has organ-        LARGE ROADSHOWS AND TOURS,                          ambitious scale of these types of events.      gies, which create the optimal environ-
ised jointly with Unipublic since its incep-   ANOTHER FORM OF ADVERTISING                                                                        ment, where the public interacts, learns,
tion and which has given it an excellent       Among the different activities of this type,        Another great milestone for ANTENA 3           and socialises with brand.
all-around knowledge of the sector.            we would highlight the Gillette Series tour,        EVENTOS involved its spectacular screen of

                                                                                                                                                      ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 55
ADVERTISING AND EVENTS                                                                                                                                                                 INDEX




In addition government bodies have            tives, which are in a state of continuous      MERCHANDISING: In 2009, we launched             Responsibility policy, ATRES ADVERTISING
placed its trust in the organisational tal-   development.                                   over 90 products under the ANTENA 3             subscribes to numerous voluntary initia-
ents of ANTENA 3 EVENTS. Public institu-                                                     brand: Toys and Technology were the             tives which aim to promote responsible
tions such as Red.es entrusted the com-       This year was especially important given       main categories apart from DVDs, CDs            advertising.
pany with one of its key projects in 2009,    that the new legal regulations governing       and publishing.
the implementation of DTT and the use of      SMS Premium and 905 entered into effect.                                                       ADHESION TO THE SELF-
electronic IDs.                               These laws give users new guarantees and       PUBLISHING: The Licensing department            REGULATION CODES
                                              safeguards, and have modified the way in       promotes and markets various publishing         As a full-fledged member of the Associa-
                                              which companies can interact with con-         initiatives, and in addition to books based     tion for the Self-Regulation of Commer-
                                              sumers. ANTENA 3 has adapted to the new        on our series, it edits magazines (Pelopico-    cial Communications (Asociación para
                                              legal framework without any problem, and       pata , FoQ ), and collaborates on ventures      la Autorregulación de la Comunicación
5.7 LICENSES,                                 was the only national television station to    with other publishing houses. This year it      Comercial, or Autocontrol), ANTENA 3
                                              be awarded its own short number by the         also launched Especiales de FoQ and the         TELEVISION is committed to ensuring that
THE VALUE OF THE                              CMT in its transition to the new scenario.     Guía Oficial de El Internado).                  all its advertising complies with the Adver-
                                                                                                                                             tising Code of Conduct of this body, based
ANTENA 3 BRANDS                               Over the course of the year, the differ-                                                       on the Code of Advertising Practices of the
                                              ent GROUP’s different brand offerings have                                                     International Chamber of Commerce.
                                                                                                  CORPORATE RESPONSIBILITY
In 2009, the channel diversified its offer-   been developed in other markets, generat-
ing of interactive programmes with the        ing higher revenues. The sale of licenses                                                      In 2009, ANTENA 3 TELEVISION signed an
launch of self-help, and personal devel-      encompasses many types of products, such                                                       agreement in which it subscribed to all of
opment formats, hosted by professionals,      as DVDs, promotions and merchandising.                                                         the regulations set forth in the “Self-Reg-
such as El Futuro en tus Manos.                                                              5.8 BEYOND                                      ulation Code for Food Advertising aimed
                                              DVD: Despite the impact of illegal down-                                                       at minors, obesity prevention, and health
In addition it has maintained the use of      loading, our series still have strong public   REGULATION                                      (PAOS), an initiative jointly developed in
interactive technology as a cornerstone of    support, obtaining good sales figures.                                                         2005 between the Health Ministry (Span-
its business, using SMS and voice mes-                                                       The main commercial activity of ATRES           ish Agency of Food Safety and Nutrition)
sages as a means to propose different         PROMOTIONS: This continues to be one of        ADVERTISING, a business belonging to the        and the food industry. The Spanish Federa-
offerings to viewers, such as contests, the   our strongest billing streams, where we were   ANTENA 3 GROUP, responsible for managing        tion of Food and Beverage Industries, the
opportunity to give their opinions about      able to both improve our results and have      advertising on all of its platforms, is regu-   Federation of Regional Radio and Television
programme content, hold polls about dif-      also rolled out the first print media promo-   lated by Law 25/1994 and by the General         Regulatory Bodies (Organismos de Radio y
ferent themes, and to carry out castings      tion with the Playstation brand. In addition   Advertising Law. In addition to complying       Televisión Autonómicos), and the Union
to select participants in different pro-      we support new formats such as the e-book      with this regulation, ATRES ADVERTISING, in     of Commercial Television, also subscribed
grammes, among an array of other initia-      and other electronic book formats.             accordance with the Group’s Corporate           to this agreement, whose aim is to reduce

                                                                                                                                                 ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 56
ADVERTISING AND EVENTS                                                                                                                                                                                                INDEX




the advertising pressure placed on minors        EXCELLENCE IN SERVICE                            sibilities of this position include preparing                     ulations applicable to television operators
under 12 years old, and to foster healthy        ATRES ADVERTISING has launched the               daily, weekly and monthly reports which                           (regulations which regulate the maximum
life habits in this segment of the population.   ‘Garantía Atres’ product line, which is guar-    assess whether the information issued by                          daily broadcast time for advertisements or
                                                 antees the advertiser that the company will      the audience measuring company Sofres                             the hours in which certain types of adver-
Similarly, ATRES ADVERTISING supports the        honour the commitments it takes on and           is in line with the company’s internal infor-                     tising can be shown, etc.) and include
self-regulation codes in the alcoholic bev-      that in the event that this does not occur,      mation. In addition, it files complaints                          sanctions which have been impose on
erage sector – Código FEBE. http://www.          will provide economic compensation.              with this company whenever errors are                             ANTENA 3 TELEVISION for disseminating
febe.es/contenidos/industria/codigo_index.                                                        detected, and maintains a fluid dialogue                          third party advertisements which, due
as - and the beer sector – Self Regula-          The “Garantía Atres” is nothing more than        with the Government, self-regulating bod-                         to their content, were considered illegal
tion Code for Advertising of Spanish Beer        the culmination of a commercial policy           ies and other bodies, to ensure the law is                        by the government, In addition in these
Manufacturers, http://www.cerveceros.org/        that is based on excellence and client sat-      strictly adhered to in regard to advertising.                     cases, the sanction is imposed on the tel-
cont_codig_autore.asp -, requiring that its      isfaction, something which is also demon-                                                                          evision operator because the legal regula-
clients comply with these documents.             strated by the support offered by ATRES          Despite these efforts, in 2009, ANTENA 3                          tions stipulate that the television operator
                                                 ADVERTISING and by the entire ANTENA 3           TELEVISION committed 15 infractions,                              must monitor and control the content of
ADVERTISING WITH SOCIAL CONTENT                  GROUP to advertisers, in the efforts made        which represents a major drop from the                            third party advertisements, and that if they
In 2009, ATRES ADVERTISING carried out           to develop and back their brands, in the         previous year. All of the sanctions imposed                       do not, they too are responsible for said
various communication and advertising            face of a critical situation due to the crisis   were due to non-compliance with the reg-                          content.
campaigns with a marked social content,          facing house brands caused by the eco-
offering advertisers the opportunity the         nomic crisis.
possibility of positioning themselves as                                                                                                                                         2007                2008                2009
responsible companies. In addition to sup-       Lastly, we would highlight the commitment         No. of disciplinary actions                                                       5                   5                    4
                                                                                                   No. of infractions                                                               25                  45                    15
porting the corporate campaign promoting         of ATRES ADVERTISING to constantly rein-
                                                                                                   Fine amount                                                                679,614 €        1,364,432 €           493,781 €
road safety, Ponle Freno ATRES ADVERTIS-         vent itself and its increased commercial
ING also carried out other initiatives, some     offerings. In 2009l it added the Disney.es
                                                                                                  Nota1: Includes all the incidents that took place, both the government sanctions and the complaints presented to
of which were highly innovative, such as         and Disney XD websites to its portfolio of       Autocontrol, independent of their nature and amount.
the campaign aimed at raising aware-             advertising platforms, providing advertis-       Nota 2: Private domestic television operators are in constant contact with the government, which is responsible for
                                                                                                  monitoring the sector’s activity. A strict historical comparison of non-compliance events is not possible, since the
ness about abandoned pets, Placa Azul,           ers of children’s products a new outlet for      strictness or flexibility of the regulations applied by the government are not always exactly the same, nor are the technical
in collaboration with MedicAnimal.com;           their communications.                            control methods and procedures applied by this controlling body.
the Adeslas campaign against breast can-
cer: BBVA’s campaign ‘Destructores de            MANAGEMENT OF INFRACTIONS
paro’, aimed at reducing unemployment            ATRES ADVERTISING has professionals who
in Spain; or the ’Buena Noticia del Día‘,        are responsible for minimising the number
sponsored by Caja Madrid.                        of infractions in its advertising. The respon-

                                                                                                                                                                          ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 57
                                                                             INDEX




    ANTENA 3 has initiated an energy
    saving plan and a programme to
    reduce the environmental impact
    of its sets.




CORPORATE
RESPONSIBILITY

                                       ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 58
CORPORATE RESPONSIBILITY                                                                                                                                                                                              INDEX




OUR FOCUS                                6.1 2009:                                                                                           CR at the Antena 3 Group



            A N T EN A     3      has
                               GR OUP    ANTENA 3 GROUP                                                                                    OWNERS OF ANTENA 3 GROUP’S VALUE
                                                                                               ANNOUNCERS I EMPLOYEES I AUDIENCE I COMPETITORS I ORGANISATIONS I REGULATORS I SOCIETY I MEDIA CENTRES I PROVIDERS I FINANCIAL
           assumed the commitment                                                                                                                ANALYSTS I SHAREHOLDERS

           and the responsibility to     STRENGTHENS
put its communications media at the
                                         ITS CORPORATE




                                                                                                                                                                                                                          EXPECTATIONS
service of society, to ensure that its




                                                                                            RESPONSES
                                                                                                                                    RELEVANT MATTERS CONSIDERED BY STAKEHOLDERS
                                                                                                                RESPONSIBLE COMMUNICATION I ATTRACT AND RETAIN TALENT I VANGUARD IN DIGITAL DEVELOPMENT I
content and advertising are respon-
sible, and to guarantee access and       RESPONSIBILITY                                                                         MANAGEMENT OF AUDIENCES I ENVIRONMENTAL PROTECTION


transparency. Impartiality, liberty of
expression, plurality and protection     MODEL                                                                                                            VALUES
of the most vulnerable groups are                                                                                           LONG-TERM VISION I INNOVATION I LEADERSHIP I TEAM WORK I CREATIVITY I
also part of the GROUP’s guiding prin-   2009 was characterised by the difficult                                                              COMMITMENT I RESULTS ORIENTED

ciples.                                  global economic context. The audiovisual
                                         sector was also impacted. However, the
                                         ANTENA 3 GROUP continued to strengthen its
                                         commitment to Corporate Responsibility and
                                         to all of its stakeholders, through innovation,   a responsible communications policy, to                                 which will allow the company to become
                                         sustainability and dialogue, and consolidat-      attract and retain talent, to remain on the                             a benchmark for CR in the Spanish audio-
                                         ing the company’s position as a benchmark         vanguard of digital development, to appro-                              visual sector.
                                         in the Spanish audiovisual sector.                priately manage audiences and to protect
                                                                                           the environment.                                                        The Master Plan aims to reinforce ANTENA 3
                                         The ANTENA 3 GROUP understands Corpo-                                                                                     GROUP’s commitment to Corporate Respon-
                                         rate Responsibility (CR) as way of earning                                                                                sibility and its implementation, focusing on
                                         the trust of society and its stakeholders,        6.1.1 FIRST CORPORATE                                                   the key aspects that will allow the company
                                         basing its initiatives on principles of trans-    RESPONSIBILITY MASTER PLAN                                              to become a leader in CR in its sector. The
                                         parency, freedom of expression and com-           In the last quarter of the year, and in line                            objective is to define the initiatives that will
                                         mitment to the environment.                       with the commitments assumed by the                                     have to be implemented for the company
                                                                                           ANTENA 3 GROUP in 2008, preparation of                                  to assume a leadership position: the work
                                         This consolidation as a responsible and           the 2010-2012 Corporate Responsibility                                  vectors to pursued to this end, and the
                                         sustainable company, entails responding           Master Plan has been initiated. The aim of                              specific actions to be taken by each execu-
                                         to stakeholder expectations, carrying out         this project is to establish the foundation                             tive and operating unit.

                                                                                                                                                                        ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 59
CORPORATE RESPONSIBILITY                                                                                                                                                                                            INDEX




            VISION                                    TRADEMARKS


    TO BE THE LEADERS IN THE                      CHARACTERISTICS OF OUR
      AUDIOVISUAL SECTOR                          RESPONSIBLE BEHAVIOUR




                                                   STRATEGIC TARGETS                                     PROPOSALS

                                               IMPLEMENTING OUR TRADEMARKS                      SUGGESTIONS FOR ACTION




                                                                                   UNITS


                      SPECIFIC ACTS
                                                                    LIMITS




                                                                                                                                                                                     In November 2009 the Corporate
               SPECIFIC ACTIONS BY THE UNITS                                                                                                                                         Responsibility Committee was
                                                                                                                                                                                     formed, which will assure the correct
                                                                                                                                                                                     implementation of the corporate
                                                                  WHICH LINES OF BUSINESS ARE RELEVANT
                                                                              FOR OUR UNIT?                                                                                          responsibility initiatives carried out by
                                                                                                                                                                                     Antena 3 Group.


As a preliminary step to the definition of                      6.1.2 CREATION OF THE CORPORATE                          • Implement the initiatives entailed in
the 2010-2012 Corporate Responsibility                          RESPONSIBILITY COMMITTEE                                     the Master Plan and keep the compa-
Master Plan, a benchmarking study was                           The comprehensive nature of ANTENA 3                         ny’s administrative and executive bod-
carried out in which the best practices of                      GROUP ’s Corporate Responsibility policy                     ies informed of the progress thereof.
companies in the sector were researched,                        required the creation of a body that was                 •   Ensure compliance with the commit-       The committee is run by the Corporate
along with the practices of other pioneers                      represented in the main areas of the                         ments acquired by the ANTENA 3 GROUP     Responsibility department and reports on
in this field, in order to identify the action                  company and which would ensure the                           in regard to Corporate Responsibility.   its activities to the General Secretary of the
vectors to be taken into account. The con-                      correct implementation of the CR initia-                 •   Support the identification, dialogue     Board of Directors. It is comprised of the
clusions of this analysis were discussed                        tives taken on.                                              and cooperation with different stake-    following areas: Human Resources, Envi-
with the different divisions of the company                                                                                  holders.                                 ronment, ANTENA 3 FOUNDATION and Cor-
in meetings.                                                    In response to this need, last 26 Novem-                 •   Collaborate in the preparation of the    porate Responsibility, Television Content,
                                                                ber 2009, ANTENA 3 GROUP created the                         Corporate Responsibility report.         Marketing and Audiences, Radio content,
This Corporate Responsibility Master Plan                       Corporate Responsibility Committee,                      •   Disseminate the company’s Corporate      Advertising and Advertisers, Audit, Invest-
is scheduled to be approved and imple-                          whose responsibilities are the following:                    Responsibility policy in its manage-     ment Relations, Suppliers, and News con-
mented in 2010.                                                                                                              ment areas.                              tent.

                                                                                                                                                                          ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 60
CORPORATE RESPONSIBILITY                                                                                                                                                                                   INDEX




                                                                                                          Employee comments from surveys
                                                                                                          “Steps have been taken which show that the Group takes CR seriously and that it’s not
                                                                                                          just a façade to win over public opinion.”
6.1.3 THE COMPANY REMAINS                    Consultation process with stakeholders                       “It provides exhaustive detail on CR initiatives in all areas of the company.”
IN CONSTANT DIALOGUE WITH                    In the framework of preparing the Corpo-                     “Transmits a very clear message.”
ITS STAKEHOLDERS                             rate Responsibility Master Plan, in the last                 “The effort expended in developing Corporate Responsibility activities over the course
Dialogue with stakeholders is a funda-       quarter of 2009, ANTENA 3 GROUP carried                      of the year is demonstrated, and gives a positive impressions of the company’s
mental part of ANTENA 3 GROUP ’s Corpo-      out a consultation process with its internal                 commitment in this regard.”
rate Responsibility Strategy. The company    and external stakeholders.
has various dialogue channels, which are
complemented with participation in vari-
                                                             CONSULT WITH STAKEHOLDERS
ous sector forums and involvement in civil                                                           • 91% of survey respondents believed that the 2008 CR Report was an improvement
society initiatives.                                                                                     on the 2007 report. A high percentage thought that its design, degree of detail and
                                                                                                         scope were appropriate and made the 2008 CR Report easy to read.
In addition to the dialogue channels with
                                                   ONLINE SURVEY OF
advertisers, audiences, society, employ-        INTERNAL AND EXTERNAL          ONLINE WITH SURVEYS
                                                    STAKEHOLDERS                                                             Percentage of respondents who believed that the 2008 CR Report
ees, competitors, regulating bodies, sup-
                                                                                                                                           improved on that of the previous year
pliers and shareholders, formally estab-
lished and detailed in the 2008 Corporate                                                                                                                                                                     NO
                                                                                                                                                                                                              9.0%
Responsibility Report, the following mech-
anisms were incorporated in 2009:             » PERCEPTION OF 2008 CR REPORT
                                              » PERCEPTION OF ANTNEA 3 GROUP’S FOCUS ON CR
                                              » PERCEPTION OF ANTENA 3 FOUNDATION

• The Ponle freno Platform: all the                                                                                                                                     YES
                                                                                                                                                                      91.0%
   members of this platform, centralised
   on the www.ponlefreno.com web-            On-line employee survey
   page, may actively participate in the     In order to receive suggestions and feed-               EASY TO READ                                    20.59%             47.06%               17.65%           14.71%
   road safety campaigns promoted by         back from ANTENA 3 GROUP employees
   ANTENA 3 GROUP.                           regarding Corporate Responsibility, and                 SUITABLE DESIGN                                     26.47%               47.06%                 20.59%

• Bimonthly Newsletters aimed at the         the 2008 CR Report, in 2009, the com-                   THE LEVEL OF INFORMATION DETAIL IS ENOUGH      17.65%              52.94%                   20.59%
  members of the Ponle Freno Platform,       pany carried out, for the second consecu-
  which provide information on the sta-      tive year, an on-line survey of its employ-             THE EXTENSION IS ADEQUATE                      17.65%          41.18%              20.59%            20.59%

  tus of the campaign.                       ees. The results of this survey can be                  PICK THE MOST RELEVANT ISSUES                 14.71%            52.94%                      26.47%
• A section on the ANTENA 3 FOUNDATION       summarised in the following conclusions:
  webpage for queries and suggestions,                                                                                 STRONGLY AGREE            AGREE            NO ANSWER               DISAGREE
  through which stakeholders can com-
  municate their comments and concerns.

                                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 61
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                     INDEX




• The most significant improvements were concentrated in the writing, and the struc-                                   • Although the vast majority of the respondents believed that the 2008 report was
    ture, depth and credibility of the information. Similarly, the employees believed that                                 an honest and transparent document, reflecting clear principles and values, some
    the initiatives included in the report were relevant.                                                                  respondents believed that it did not stimulate debate about important issues.


                  Grades of the Corporate Responsibility activities included in the 2008 Report
                                                                                                                       IT IS AN USEFUL DOCUMENT                         8.82%                   58.82%                              29.41%
                                                                                                               GOOD
                                                                                                               65,0%   HONEST AND TRANSPARENT IN CONTENTS                                   55.88%                         32.35%               8.82%

                                                                    EXCELLENT
                                                                           3,0%                                        REFLECTS CLEAR PRINCIPLES AND VALUES                                    61.76%                           26.47%

                                                                UNSUITABLE                                                                                                                                      41.18%
                                                                                                                       STIMULATES DEBATE ABOUT IMPORTANT ISSUES                    41.18%                                                    17.65%
                                                                     6,0%
                                                                       NO ANSWER
                                                                             26,0%                                                    STRONGLY AGREE                    AGREE                  NO ANSWER                 DISAGREE



IS WELL WRITTEN                                                      67.47%                             29.03%         • Lastly, the three sections that generated the most interest were “Corporate Respon-
                                                                                                                           sibility in the ANTENA 3 GROUP”, “The ANTENA 3 GROUP and digital development” and
HAS A CLEARER STRUCTURE                                                      74.19%                       16.13%
                                                                                                                           ANTENA 3 GROUP, a communications leader in Spain”.
USES GRAPHS AND CHARTS TO FACILITATE READING                        58.06%                          32.26%
                                                                                                                       CORPORATE RESPONSIBILITY AT THE ANTENA 3 GROUP                                                                          13.76%
INCLUDES REAL LIFE EXAMPLES WHICH MAKE THE
                                                           32.26%                         54.84%
INFORMATION EASIER TO DIGEST                                                                                           THE ANTENA 3 GROUP AND DIGITAL DEVELOPMENT                                                                              11.01%
HAS UNDERTAKEN A CONSULTATIVE PROCESS                                                                                  THE ANTENA 3 GROUP: A REFERENCE IN SPANISH COMMUNICATIONS                                                              10.09%
                                                       25.81%                         61.29%
WITH ITS STAKEHOLDERS
                                                                                                                       COMMITMENT TO RESPONSIBLE COMMUNICATION AND ADVERTISING                                                                  9.17%
EXPANDED ON AND WIDENED THE ISSUES WITH
                                                                     67.74%                             29.03%
RESPECT TO 2007                                                                                                        MAIN ECONOMIC, SOCIAL AND ENVIRONMENTAL INDICATORS                                                                       7.34%
TAKES STAKEHOLDER EXPECTATIONS INTO                                                                                    ANTENA 3’S COMMITMENT TO SAFE DRIVING                                                                                    7.34%
                                                         45.16%                            51.61%
CONSIDERATION
                                                                                                                       INTERVIEW WITH THE CEO                                                                                                  5.50%
REFLECTS THE GOALS OF THE COMING YEARS                            58.06%                       32.26%
                                                                                                                       THE ANTENA 3 GROUP IN 2008                                                                                              5.50%

REFLECTS THE DEGREE OF ACHIEVEMENT                              54.84%                         38.71%                  DEGREE OF 2008 GOAL ACCOMPLISHING                                                                                       5.50%
                                                                                                                       GENERATING ADDED VALUE                                                                                                  4.59%
VERIFICATION LENDS CREDIBILITY TO THE
                                                                     61.29%                           29.03%
INFORMATION REPORTED                                                                                                   COMMITMENT TO ITS EMPLOYEES                                                                                             4.59%
                                                                                                                       COMMITMENT TO SOCIETY                                                                                                   4.59%
                  STRONGLY AGREE               AGREE                NO ANSWER              DISAGREE
                                                                                                                       INVESTOR RELATIONS                                                                                                      3.67%
                                                                                                                       RESPONSIBILITY IN IMPROVING THE ENVIRONMENT                                                                             3.67%
                                                                                                                       LETTER FROM THE CHAIRMAN                                                                                                 1.83%
                                                                                                                       VERIFICATION                                                                                                             1.83%


                                                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 62
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                       INDEX




                                                                                                                                 External stakeholder comments extracted from survey responses
                                                                                                                                 “The Report generates confidence in the Group’s activities; they are aligned with soci-
                                                                                                                                 ety’s interests and involve stakeholders to the appropriate degree.”
Consultations with external stakeholder groups                                                                                   “The CSR policy adopted is clearly different than that of other companies and has
This year, the ANTENA 3 GROUP decided to expand the on-line survey to include external                                           become an intangible asset of Antena 3.”
stakeholders. The main conclusions of this part of the survey were the following:                                                “Some of the initiatives presented are groundbreaking in the sector.”
                                                                                                                                 “Every year the commitment of Antena 3 to society undergoes an evolution.”
• 83% of the respondents believed that the 2008 CR Report was an improvement
    on the 2007 report. As with the internal survey, a high percentage of respondents
    thought that its design, degree of detail and scope were appropriate and made the
    2008 CR Report easy to read.                                                                                                              Grades of the Corporate Responsibility activities included in the 2008 Report

                                                                                                                                                                                                                                                      GOOD
                                                                                                                                                                                                                                                     68.0%
                                Percentage of respondents who believed that the 2008
                                   CR Report improved on that of the previous year                                                                                                                   EXCELLENT
                                                                                                                                                                                                        16.0%
                                                                                                                       NO
                                                                                                                 17.0%
                                                                                                                                                                                                UNSUITABLE
                                                                                                                                                                                                      3.0%
                                                                                                                                                                                                        NO ANSWER
                                                                                                                                                                                                             13.0%
                                                                       YES
                                                                     83.0%

                                                                                                                            IS WELL WRITTEN                                   16.67%                               70.00%                          13.33%


                                                                                                                            HAS A CLEARER STRUCTURE                         10.00%                                 83.33%

EASY TO READ                                    16.67%                         63.89%                  13.89%
                                                                                                                            USES GRAPHS AND CHARTS TO FACILITATE READING      16.67%                               70.00%                          13.33%

SUITABLE DESIGN                                    27.78%                        44.44%            16.67%      8.33%        INCLUDES REAL LIFE EXAMPLES WHICH MAKE THE
                                                                                                                                                                              16.67%                         56.67%                      23.33%
                                                                                                                            INFORMATION EASIER TO DIGEST
THE LEVEL OF INFORMATION DETAIL IS ENOUGH       19.44%                       52.78%                19.44%       8.33%       HAS UNDERTAKEN A CONSULTATIVE PROCESS
                                                                                                                                                                                       36.67%                         36.67%              26.67%
                                                                                                                            WITH ITS STAKEHOLDERS
THE EXTENSION IS ADEQUATE                       19.44%                  41.67%            19.44%        16.67%              EXPANDED ON AND WIDENED THE ISSUES WITH
                                                                                                                                                                                 26.67%                            50.00%                 20.00%
                                                                                                                            RESPECT TO 2007
PICK THE MOST RELEVANT ISSUES                   16.67%                       55.56%                16.67%      11.11%       TAKES STAKEHOLDER EXPECTATIONS INTO
                                                                                                                                                                             13.33%                36.67%                      46.67%
                                                                                                                            CONSIDERATION

          STRONGLY AGREE               AGREE             NO ANSWER             DISAGREE    STRONGLY DISAGREE                REFLECTS THE GOALS OF THE COMING YEARS              23.33%                             56.67%                   16.67%


• The most significant improvements were concentrated in the writing and graphic                                            REFLECTS THE DEGREE OF ACHIEVEMENT                16.67%                             66.67%                        16.67%

    design, which made it easier to read. Similarly, the external stakeholders employees                                    VERIFICATION LENDS CREDIBILITY TO THE
                                                                                                                                                                                23.33%                       43.33%                23.33%
                                                                                                                            INFORMATION REPORTED
    believed that the initiatives included in the report were relevant.
                                                                                                                                      STRONGLY AGREE                AGREE              NO ANSWER                 DISAGREE      STRONGLY DISAGREE




                                                                                                                                                                                                      ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 63
    CORPORATE RESPONSIBILITY                                                                                                                                                                                                                      INDEX




                                                                                                                                  ANTENA 3’S COMMITMENT TO SAFE DRIVING                                                                             11.01%
                                                                                                                                  COMMITMENT TO SOCIETY                                                                                             11.01%
                                                                                                                                  CORPORATE RESPONSIBILITY AT THE ANTENA 3 GROUP                                                                     9.17%
                                                                                                                                  COMMITMENT TO RESPONSIBLE COMMUNICATION AND ADVERTISING                                                            9.17%
                                                                                                                                  MAIN ECONOMIC, SOCIAL AND ENVIRONMENTAL INDICATORS                                                                8.26%
                                                                                                                                  THE ANTENA 3 GROUP AND GENERATING ADDED VALUE THROUGH ITS PROVIDERS                                                7.34%
                                                                                                                                  COMMITMENT TO ITS EMPLOYEES                                                                                        7.34%
                                                                                                                                  DEGREE OF 2008 GOAL ACCOMPLISHING                                                                                 6.42%
                                                                                                                                  GENERATING ADDED VALUE                                                                                            5.50%
                                                                                                                                  THE ANTENA 3 GROUP IN 2008                                                                                        5.50%
ANTENA 3 GROUP hosted the working group which is preparing GRI’s sector supplement for
communications media. From left to right: Susana Gato (Antena 3 Group), John Devit (Transparency                                  THE ANTENA 3 GROUP AND DIGITAL DEVELOPMENT                                                                        5.50%
International), Barbara Weil (Vivendi), María Julia Diaz (Grupo Clarín), Felipe Arango (BSD), Wendy Arenas                        INTERVIEW WITH THE CEO                                                                                            4.59%
(Avina), Jo Cofino (The Guardian, BBC and Reed Elsevier), Carmen Bieger (Antena 3 Group), Barbara
Kutscher (Bertlesmann),Veet Vivarta (ANDI-Brazilian News Agency for Children Rights), Jean Meacham                                THE ANTENA 3 GROUP: A REFERENCE IN SPANISH COMMUNICATIONS                                                         4.59%
(Risk Metrics) Katherine Milles (GRI) and Mike McCluskey (Australian Broadcasting Corporation).                                   RESPONSIBILITY IN IMPROVING THE ENVIRONMENT                                                                       3.67%
                                                                                                                                  VERIFICATION                                                                                                      3.67%
                                                                                                                                  INVESTOR RELATIONS                                                                                                 2.75%
    • Although the majority of the respondents believed that the 2008 report was an                                               THE PROCESS OF ELABORATING THE CORPORATE RESPONSIBILITY REPORT                                                    1.83%
        honest, transparent, and useful document, reflecting clear principles and values, a
        quarter of the respondents took a neutral stance on whether the document stimulated
        debate about important issues.                                                                                            6.1.4 PARTICIPATION IN CORPORATE                                      ings, the first Communications Media Sec-
                                                                                                                                  RESPONSIBILITY INITIATIVES                                            tor Supplement which is being backed by
    IT IS AN USEFUL DOCUMENT                            25.00%                          55.56%                       13.89%
                                                                                                                                  As part of its commitment to Corporate                                the Global Reporting Initiative (GRI). Lead-
                                                                                                                                  Social Responsibility, ANTENA 3 GROUP                                 ing companies in the audiovisual world,
    HONEST AND TRANSPARENT IN CONTENTS                19.44%                         58.33%                      11.11% 11.11%    actively participates in initiatives which                            such as BBC, Bertelsmann, Vivendi, The
                                                                                                                                  entail exchanges and learning from                                    Guardian, Grupo Clarín and Australian
    REFLECTS CLEAR PRINCIPLES AND VALUES              19.44%                          61.11%                         16.67%
                                                                                                                                  the experiences of other organisations                                Broadcasting Corporation form a part of
    STIMULATES DEBATE ABOUT IMPORTANT ISSUES           22.22%                  38.89%                       27.78%       11.11%   involved in this area, both in and outside                            this working group. The aim of this sup-
                          STRONGLY AGREE            AGREE                NO ANSWER               DISAGREE
                                                                                                                                  the audiovisual sector.                                               plement is to ensure that the sustainabil-
                                                                                                                                                                                                        ity reports of the communication compa-
                                                                                                                                  Antena 3, the global group that                                       nies address the main issues in the sector
    • The two sections that generated the most interest among respondents were “the com-                                          is preparing the new Corporate                                        in the most effective manner possible,
        mitment of Antena 3 Group to Road Safety and to Society”. In second place came the                                        Responsibility guide for the media sector                             thereby facilitating comparison between
        section concerning “Corporate responsibility at the Antena 3 Group and its commit-                                        The company has joined the working                                    companies.
        ment to responsible communication”.                                                                                       group which will prepare, over six meet-

                                                                                                                                                                                                            ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 64
CORPORATE RESPONSIBILITY                                                                                                                                                      INDEX




                                                                    The ANTENA 3 GROUP is
                                                                    a member of the most
                                                                                                 OUR FOCUS                          6.2 GESTIÓN
                                                                    important organizations in
                                                                    Corporate Responsibility.              ANTENA 3 GROUP ’s        DE RECURSOS
                                                                                                            human resources
                                                                                                            management and          HUMANOS
                                                                                                 policy is aimed at achieving the
ANTENA 3 GROUP hosted the first work ses-       Spanish Alliance against Poverty, which          objectives of the company and      6.2.1 THE ANTENA 3 TEAM
sion which was held on 2 December in            aims o increase the quantity and quality         at offering the employees an       In 2009, ANTENA 3 GROUP adapted to
Madrid. In addition, the company organ-         of aid to underdeveloped countries, can-         environment where they can         a new business model with the aim of
ised a series of interrelated events which      cel their foreign debt and to establish new      receive training and develop       guaranteeing its profitability and finan-
complemented these work sessions.               trade regulations which would eliminate          themselves professionally in       cial sustainability, against the backdrop of
Among them, it carried out a presentation       injustice, inequality and discrimination.        setting which places a high        the current economic context and major
of best practices in Corporate Responsibil-                                                      value on equality and diversity.   changes in the audiovisual sector. In the
ity developed by the Group in recent years,     The ANTENA 3 GROUP, through ONDA CERO y                                             human resources area, the company has
and gave a tour of the company’s facilities,    EUROPA FM, has also supported the ‘Hopen-                                           undertaken a Restructuring Plan to give
where participants could see the most           hagen’ movement, a campaign supported                                               the business greater flexibility and reduce
recent investments carried out to improve       by the UN, in which several communica-                                              fixed costs, thereby increasing its com-
energy efficiency on the sets.                  tion agencies have formed a multidisci-                                             petitiveness. This has entailed outsourc-
                                                plinary team in support of the new post-                                            ing part of its work force. The Plan is the
Committed to implementing the                   Kyoto international climate change pact                                             company’s response to the extremely dif-
principles of the UN’s Global Pact              which is to be formalised in Copenhagen.                                            ficult economic environment and serves
Meanwhile, the company remains com-                                                                                                 to guarantee its employees, shareholders,
mitted to the Global Compact it signed,         Lastly, for yet another year, the ANTENA 3                                          investors, and other stakeholders the long
which comprises ten principles promoting        GROUP formed a part of the sustainabil-                                             term viability of the business.
human and labour rights, the environment        ity index, FTSE4Good Ibex, comprising
and the fight against corruption.               32 medium- and large-sized companies                                                The ANTENA 3 GROUP has 2,071 employees,
                                                which are committed to society and the                                              of which 53% are men and the remain-
In this regard, in 2009, all of ANTENA 3        environment.                                                                        ing 47% are women. The large majority
GROUP ’s communications media (ANTENA                                                                                               of the company’s personnel (85%) have
3 TELEVISION, ONDA CERO y EUROPA FM) sup-                                                                                           permanent contracts, while 67% of the
ported the initiative Rebélate Contra la Pob-                                                                                       work force has the professional category
reza (Rebel against poverty), backed by the                                                                                         of technicians.

                                                                                                                                        ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 65
CORPORATE RESPONSIBILITY                                                                                                                                                                                                     INDEX




                                                                                                                                                In 2009, ANTENA 3 GROUP invested over one million
                                                                                                                                                euros in training its employees.



                                                                                                                                                                              The turnover in ANTENA 3 GROUP should
                                                                                                                                                                              be understood in the context of the audio-
                                                                                                                                                                              visual sector, with a large amount of con-
                                                                                                                                                                              tracting for specific projects of services.
                                                                                                                                                                              In 2009, however, the turnover rate stood
                                                                                                                                                                              at 3.3%, exactly 3.3% less than in 2008.
                                                        Professional category breakdown at                      Madrid, the company’s main headquar-                          The average seniority of the professionals
                                                                the Antena 3 Group
                                                                                                                ters, is the region where the most of the                     in the group stands at 7.67 years..
                                                                                                                ANTENA 3 GROUP (70%); professionals con-
                                                                                                       12.14%
                                                                                                       64.16%   centrate their activity, followed by Andalu-                    Antena 3 Group turnover rate        2008        2009
                                                 2007
                                                                                                        8.62%   sia, with 6% of the work force, and Cata-                       Voluntary departures                  157         68
       Number of Antena 3 Group Employees                                                              15.07%                                                                   Turnover rate                       6.9%        3.3%
                                                                                                                lonia, with 4%.
                                                                                                       11.82%
2007                                     2,355
                                                                                                       67.86%                                                                 Note: From de 68 voluntary departures in 2009, 33 are
                                                 2008                                                            Breakdown of Antena 3 Group
2008                                     2,273                                                          8.06%    employees by geographic area
                                                                                                                                                                 2009         men and 35 are women.
2009                                     2,071                                                         12.26%
                                                                                                                 Andalucía                                       6.04%
                                                                                                       12.75%    Aragón                                          0.58%
                                                                                                       67.07%                                                                           Average employee seniority at the
                                                 2009                                                            Asturias                                        0.92%
                                                                                                        8.55%                                                                               Antena 3 Group in years
                                                                                                                 Baleares                                        0.97%
                                                                                                       11.64%
                                                                                                                 Castilla La Mancha                              1.88%        2007                                                7.4
   Gender breakdown at the Antena 3 Group
                                                                                                                 Castilla y León                                 2.27%
                                                    DIRECTOR          TÉCNICOS   ADMINISTRATIVOS      OTROS                                                                   2008                                               7.52
                                                                                                                 Canarias                                        2.17%
                                        55.84%                                                                                                                                2009                                               7.67
2007                                                                                                             Cantabria                                       0.53%
                                        44.16%
                                                                                                                 Cataluña                                        4.01%
                                        56.93%             Contract type breakdown at the
2008                                                              Antena 3 Group                                 Ceuta                                           0.19%
                                        43.07%
                                                                                                                 Extremadura                                     0.68%
                                                                                                                                                                              6.2.2 TRAINING AND
2009
                                        52.97%
                                                                                                        85.0%    Galicia                                         2.32%        PROFESSIONAL DEVELOPMENT
                                        43.07%   2007
                                                                                                        15.0%    La Rioja                                        0.43%        The training and professional development
            HOMBRES           MUJERES
                                                                                                        86.0%    Comunidad de Madrid                            70.40%        of its employees is one of ANTENA 3’s pri-
                                                 2008
                                                                                                        14.0%    Murcia                                          0.87%        orities in the human resources area. In
                                                                                                        85.0%    Navarra                                         0.58%        2009, over 600 workers have benefited
                                                 2009
                                                                                                        15.0%    País Vasco                                      1.69%
                                                                                                                                                                              from an offering of over 300 training cer-
                                                                                                                 Comunidad Valenciana                           3.48%
                                                               INDEFINIDO                TEMPORALES
                                                                                                                                                                              tificate programmes.


                                                                                                                                                                                     ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 66
CORPORATE RESPONSIBILITY                                                                                                                                                                                                               INDEX




The GROUP’s training plans, which are designed on an annual basis, comprise language                                         Number of employees trained by professional              Antena 3 Group train-
                                                                                                                                                                                                                  2007        2008       2009
                                                                                                                                  category at the Antena 3 Group                      ing statistics
classes (39%); technology (32%) and other skills in pertinent areas (29%), such as techno-
                                                                                                                                                                                      Training offered (# of
logical advances. There are training programmes in project and human resource manage-                                                                                                                              312         338         353
                                                                                                                                                                               129    courses)
ment, personal development, aimed at executive and talent management teams. In total,                                                                                          579    Courses managed              125         139         120
                                                                                                                            2007
the GROUP invested over one million Euros in training in 2009.                                                                                                                  73    Employees trained           1,284       1056         634
                                                                                                                                                                               142    Hours per employee          16.86       28.57            29
                                                                                                                                                                               158    Number of internal
 Average investment in employee training at Antena 3 Group                                                                                                                                                          25          20             25
                                                                       2007                   2008                  2009                                                              trainers
 broken down by professional category (in Euros)                                                                                                                               663
                                                                                                                            2008
 Executives                                                       90,779.26              143,939.86            102,338.51                                                       67

 Technical                                                       198,057.14              749,170.37            601,510.06                                                      168

 Administrative                                                  101,329.49              58,588.65              78,728.56                                                       59   Group employees had an excellent opinion
 Rest                                                            675,214.26              225,219.90            219,761.65                                                      446   of the training received, giving it a score
                                                                                                                            2009
                                                                                                                                                                                54   of 8.5 out of 10. The results of this eval-
 TOTAL                                                        1,065,380.14          1,176,918.78            1,002,338.78
                                                                                                                                                                                75
                                                                                                                                                                                     uation of training quality in 2009 clearly
                                                                                                                              EXECUTIVES   TECHNICAL   ADMINISTRATIVE   REST
                                                                                                                                                                                     surpassed the results of recent years, and
                                                                                                                                                                                     receiving the best ratings of the last sev-
Out of the 634 employees who received training this year, 70.35% were in technical staff,                                                                                            eral years.
while 9.31% were executives and 20.35% were administrative staff and other categories.                                      Average training hours by professional category
                                                                                                                                         at the Antena 3 Group
In total, the work force received 19,641 hours of training, a figure that is 43% lower than                                                                                           RATING OF ANTENA 3                  Evaluation
                                                                                                                                                                                      GROUP COURSES*              2007        2008       2009
in 2008, as a result of the budget cuts implemented as a result of the economic crisis last                                                                                18.02
                                                                                                                                                                                      Overall quality of course     8.2         8.3        8.5
year. The average number of training hours per employee stood at 29.                                                                                                       31.51
                                                                                                                            2007                                                      Technical competence
                                                                                                                                                                           34.74                                    8.2         8.3        8.5
                                                                                                                                                                                      of trainer
                                           2007                    2008                                 2009                                                              24.23
 Antena 3 Group                                                                                                                                                                       Teaching competence of
                                                                                                                                                                                                                    8.2         8.3        8.5
                                                   Partici-                   Partici-                           Partici-                                                 43.32       trainer
 Training areas                       Hours                   Hours                              Hours
                                                     pants                      pants                              pants                                                  26.04
                                                                                                                            2008
 Communication                           940            47       678               36                 678             36                                                   27.00     *Note: Courses of under 10 hours undergo a verbal
                                                                                                                                                                                     quality control assessment
 Skills                                2,174           121     1,660              120             1,660              120                                                  25.33
 Languages                            10,050           104     7,268               82             7,268               82                                                  50.00
 Technologies                         13,946          1,082    6,361              381             6,361              381                                                  20.00
                                                                                                                            2009
 Other                                 7,242           507     3,674              248             3,674              248                                                  22.00
                                                                                                                                                                          25.00
 TOTAL                               34,352          1,861    19,641              867           19,641               867

                                                                                                                              EXECUTIVES   TECHNICAL   ADMINISTRATIVE   REST




                                                                                                                                                                                          ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 67
CORPORATE RESPONSIBILITY                                                                                                                                                                         INDEX




Supporting education                              6.2.3 EQUALITY AND DIVERSITY                     Professional category
                                                                                                                                                                   Number employees
In addition to training its employees, the        ANTENA 3 ’s human resources policy                                                                    2007                    2008                2009
                                                                                                                           Women                           82                      79                 83
ANTENA 3 GROUP continues to support               reflects its respect for equality and diver-     EXECUTIVES
                                                                                                                           Men                            204                     192                181
higher education through its participa-           sity, which forms an integral part of the
                                                                                                                           Women                          561                    589                 616
tion in Masters Programmes for the audio-         company’s philosophy and shows its com-          TECHNICAL
                                                                                                                           Men                            950                     941                773
visual sector, such as the Masters in the         mitment to human rights, as evidenced by                                 Women                          163                     155                142
                                                                                                   ADMINISTRATIVE
Management of Audiovisual Companies               its signing of the UN Global Compact.                                    Men                             40                      33                 35
offered by the Universidad Carlos III; and                                                                                 Women                          189                     156                133
                                                                                                   REST
the MBA for Television companies offered          ANTENA 3 GROUP is composed of a young                                    Men                            166                     128                108

by the Universidad de Salamanca.                  team, with an average age of 37.25 years,        TOTAL                                                2,355                   2,273              2,071

                                                  and a high percentage of women (47%), of
                                                  which 63% have a professional category          In regard to the integration of disabled people, el ANTENA 3 GROUP has over 42 disabled
Human rights training                             of technicians. 31% of the executive posi-      people on its work force, of which 69% are men and 31% are women. We would highlight
All the security employees contracted by          tions are held by women.                        the work being carried out by ANTENA 3 FOUNDATION to help integrate this segment of the
the ANTENA 3 GROUP have the official secu-                                                        population into the workplace through its PRO project.
rity guard certificate, which includes a
                                                     Average age of Antena 3 Group employees
training module on human rights (which
covers ethics and conduct for security            2007                                   36.79
personnel). Similarly, these professionals        2008                                    37.43
are required to take a refresher course           2009                                    37.25
every year, which also includes training in                                                                                                                 2008                          2009
                                                                                                   ANTENA 3 GROUP DIVERSITY STATISTICS
this area. These initiatives are part of the                                                                                                             Men           Women            Men       Women
                                                                                                   Disabled                                                25              17            29              13
company’s compliance with the UN Global
                                                                                                   Foreigners                                              14               7             4              8
Pact on human rights.

 Training in human
 rights of Antena 3                                                                               More information about “Project PRO” can be found on page 81 of this report and on the webpage
                             2007   2008   2009
 Group security per-                                                                              www.proyectopro.org
 sonnel
 No. of security personnel     98     95     79
 % of employees with
 human rights training
                              100    100    100                                                   Equality plan
                                                                                                  In 2009, the ANTENA 3 GROUP designed a proposal to implement an Equality Plan at
                                                                                                  ANTENA 3 TELEVISION. The aim, in addition to complying with the legislation in force and
                                                                                                  the stipulations of the VII Collective Agreement of ANTENA 3 TV, was to gain an in depth

                                                                                                                                                           ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 68
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                         INDEX




knowledge about the company and define the objectives and initiatives necessary to opti-                                                     6.2.4 BENEFITS
mise the GROUP’s efforts in this regard.                                                                                                     With the aim of guaranteeing conditions and a labour environment which ensure the well
                                                                                                                                             being of employees and facilitate a healthy work-life balance, the ANTENA 3 GROUP offers
In short, the Equality Plan seeks to be a key factor in improving the work environment,                                                      its work force the following benefits:
increasing productivity and helping attract and retain talent, as well as reinforcing the inter-
nal and external image of the company.                                                                                                       • Life Insurance.
                                                                                                                                             • Accident insurance for employees on business trips, in accordance with the collective
                                                                                                                                                agreement.
                                                  WORK ENVIRONMENT AND LABOUR RELATIONS
                                                                                                                                             • Training/Education assistance.
         ATTRACT AND RETAIN TALENT                                                                              PERFORMANCE                  • Company cafeteria.
               MANAGEMENT                                IMPROVEMENTS EXPECTED IN                              QUALITY OF LIFE
                                                              EQUALITY PLAN                                                                                                     2007                        2008                        2009
              LABOUR HEALTH                                                                            INTERNAL COMMUNICATIONS
                                                                                                                                              ANTENA 3 GROUP
                                                                                                                                              EMPLOYEE BENEFITS         Full time      Temporary    Full time      Temporary    Full time      Temporary
                                                                                                                                                                       employees       employees   employees       employees   employees       employees
      COMPLY WITH LEGISLATION IN FORCE                                                                         CONSOLIDATE CSR
                                                                                                                                              Life insurance                    x              x            x              x            x                x

                        THE WORK ENVIRONMENT WILL IMPROVE, ABSENTEEISM WILL DECREASE, PRODUCTIVITY
                                                                                                                                              Flexible work week and
                                                                                                                                                                                x              x            x              x            x                x
                           WILL INCREASE AND COMPANY’S INTERNAL AND EXTERNAL IMAGE WILL IMPROVE                                               job location
                                                                                                                                              Salary advances                   x              x            x              x            x                x
                                                                                                                                              Accident insurance                x              x            x              x            x                x
The implementation of the Equality Plan will entail the following phases:
                                                                                                                                              Leave of absence                  x              x            x              x            x                x
                                                                                                                                              Training/educational
                                                                                                                                                                                x              x            x              x            x                x
                                                                                                                                              assistance



                                                                      MAKING THE
                                                                      DIAGNOSIS.
                                                                   DEFINE NEEDS AND                                                          Therefore in 2009, an agreement was reached with external companies who offered their
                                                                                        PL
                                                      NG




                                                                                            AN




                                                                      OBJECTIVES
                                                     NI




                                                                                                                                             services to ANTENA 3 GROUP employees at a reduced price. Among these offers, we would
                                                                                             NI
                                                   AI




                                                                                             NG
                                                 TR




                                                                                                                                             highlight those related to public and private health clubs, gymnasiums, and ophthalmo-
                                                                               DESIGN, DEVELOPMENT                                           logical clinics.
                                INITIATIVE




                                                                                                      DESIGN




                                               CREATION OF THE                 AND IMPLEMENTATION
                                             EQUALITY COMMISSION               OF THE EQUALITY PLAN
                                              IM ND M




                                                                                                  N
                                                PL O
                                                 A




                                                                                                IO




                                                                    MONITORING AND
                                                   EM NI




                                                                                             AT
                                                                                            IC
                                                     E N TO R




                                                                   EVALUATION OF THE
                                                                                            UN
                                                        TA IN




    COMMITMENT TO
                                                                                       MM
                                                          T IO G




                                                                     EQUALITY PLAN
                                                                                       CO
                                                              N




  MAINSTREAM GENDER                                                                                                   CONSOLIDATION OF THE
   EQUALITY INTO THE                                                                                                  PROCESS OF EQUALITY
 CORPORATE GOVERNANCE




                                                                                                                                                                                                          ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 69
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                           INDEX




 COMPARISON OF INITIAL SAL-                 2007                         2008                          2009                                                                                                  2008                           2009
 ARY WITH LOCAL MINIMUM
                                       Initial     Minimum          Initial     Minimum           Initial     Minimum      BASE SALARY BROKEN DOWN BY PROFESSIONAL CATEGORY                        At Antena 3
 SALARY FOR ANTENA 3 GROUP
                                       salary        salary         salary        salary          salary        salary                                                                                  Group*            2008        2009         Mujeres
 EMPLOYEES
                                                                                                                                                                                                     (in Euros)
 ANTENA 3 TV                       14,511.38 €       7,988 €       14,801 €       8,400 €     14,832.26€         8,736€
                                                                                                                                                                                                           Men           Women            Men       Women
 UNIPREX                             12,339 €        7,988 €       12,863 €       8,400 €     12,787.65 €        8,736€
                                                                                                                           Technical                                                                    30,938           28,986       27,861        25,711
 ATRES ADVERTISING                  8,597.85 €       7,988 €     8,597.85 €       8,400 €      8,597.85€         8,736€
                                                                                                                           Administrative                                                               15,227           18,456      19,876         19,706
 MOVIERECORD                        8,597.85 €       7,988 €     8,597.85 €       8,400 €      8,597.85€         8,736€
                                                                                                                           Other                                                                        21,388           19,226      21,979         22,320
 UNIPUBLIC                          8,597.85 €       7,988 €     8,597.85 €       8,400 €      8,597.85€         8,736€
 ANTENA 3 EVENTOS                   8,597.85 €       7,988 €     8,597.85 €       8,400 €      8,597.85€         8,736€   Note: The figures for 2008 and 2009 have been recalculated, given that the data corresponded to gross salary and not to
 ANTENA 3 FOUNDATION                8,014.19 €       7,988 €    14,503.44 €       8,400 €         8,610€         8,736€
                                                                                                                          base salary.
                                                                                                                          *For the calculation of base salary, a weighted average divided by the number of employees at each Antena 3 Group
 I3 TV                                       -       7,988 €    12,754.98 €       8,400 €     13,827.66€         8,736€   company has been used.
 UNIPREX TV                           8,565 €        7,988 €        8,925 €       8,400 €      9,104.24€         8,736€
 MULTIMEDIA                           8,565 €        7,988 €        8,925 €       8,400 €      9,104.24€         8,736€
                                                                                                                          In addition, ANTENA 3 GROUP has an annual variable remuneration plan for certain manage-
 TDT CANARIAS                         8,565 €        7,988 €        8,925 €       8,400 €      9,104.24€         8,736€
                                                                                                                          ment personnel (senior management, middle management, team leaders) which is based
 A3 FILMS                             8,565 €        7,988 €        8.925 €       8,400 €      9,104.24€         8,736€
                                                                                                                          on a system of targets, linked to the company’s objectives in terms of achieving the budg-
The initial salary is defined as the entry level salary offered the lowest level employee for a fulltime position.        eted EBITDA; individual qualitative and quantitative targets measured through surveys and
The minimum salary refers to the minimum salary which by law, the employee is entitled to receive as compensation for
his or her work.                                                                                                          results, in function of the evaluated manager’s area of responsibility; and an evaluation
                                                                                                                          based on competencies.

The remuneration of the ANTENA 3 GROUP is composed of the base salary plus additional                                     Due to the difficult economic context, in 2009 the “effort evaluation” process was sus-
salary components, which may be related to personal or seniority factors, extra pay for                                   pended in all the ANTENA 3 GROUP companies, except Uniprex. However, the Human
night shifts or other work shifts, or based on the quantity and quality of overtime work                                  Resources department expects to re-establish this process in 2010.
during overtime, and extraordinary payments, such as stipends and mileage payments.
                                                                                                                           EFFORT EVALUATION AT ANTENA 3 GROUP                                                2007                2008               2009
The base salary is the part of remuneration which corresponds to his or her professional                                   Total number of employees                                                          2,355               2,273              2,071
                                                                                                                           Number of employees who receive a formal effort evaluation and review
category for a normal day of work, regardless of any objective or subjective circumstances                                                                                                                         211             213                 72*
                                                                                                                           during the period
corresponding to the position or the worker.                                                                               Percentage of employees who receive a formal effort evaluation and
                                                                                                                                                                                                                  9.0%            9.4%               3.5%
                                                                                                                           review during the period

                                                                                                                          *Data is for Uniprex .



                                                                                                                          Communication and labour relations
                                                                                                                          Employees at the ANTENA 3 GROUP receive frequent updates on significant organisational
                                                                                                                          changes that may take place. In this regard, all the information that may affect employees

                                                                                                                                                                                                      ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 70
CORPORATE RESPONSIBILITY                                                                                                                                                              INDEX




or their representatives is communicated with as much advance notice as possible, based       6.2.5 HEALTH AND SAFETY                       • The Health and Safety Committee held
on its nature, impact and the situation of the people who will be affected. In addition       IN THE WORKPLACE                                 two meetings.
through the employee website, the company’s workers can receive updated information.          Aspects related to the health and job
                                                                                              safety of the employees are covered by the    Risk Prevention and Health has been pur-
 Geographical mobility          1 day   1 week   2 weeks   3 weeks   1 month    3 months      collective agreements currently in force in   sued mainly by focusing on implementing
 Transfers                                                                                    the group companies. The group has a          joint Prevention Services.
 Temporary transfers                                                                          committee, made up equally of represent-
 Working conditions
                                                                                              atives from management and the workers,       The number of accidents at work has
 Functional mobility
                                                                                              in charge of health and job safety, located   fallen 14% vs. 2008, and there were no
 Remuneration systems
                                                                                              in its office in San Sebastián de los Reyes   serious accidents in 2009.
 Work and performance systems
                                                                                              (Madrid), in keeping with pertinent job-
 Working day
 Timetable
                                                                                              safety legislation (Ley de Prevención de      We should point out that over a third of
 Shift work
                                                                                              Riesgos Laborales), to guide and control      the accidents reported while commuting
 Termination of work contract                                                                 compliance with the group’s initiatives in    to or from work did not cause any personal
 Dismissal                                                                                    this matter.                                  damage. Excluding commuting accidents,
                                                                                                                                            the frequency of work accidents improved
                                                                                              The employees’ representatives are deter-     compared to 2008.
The following section details the percentage of employees who are part of collective agree-   mined on the basis of the group’s work
ments made with the different ANTENA 3 GROUP companies:                                       centres or company and therefore the          The absentee rate, for common and pro-
                                                                                              committee in ANTENA 3 covers the entire       fessional reasons, has fallen slightly due to
• ANTENA 3 TELEVISION: 7º Collective Agreement, of Antena 3 Television S.A, signed in         country (Madrid central office and repre-     fewer sick leaves and their duration. The
   2008, (87% of staff).                                                                      sentatives or regional centres).              frequency has also improved, given that
• UNIPREX: Collective Agreement signed with Uniprex, S.A.                                                                                   commuting accidents were not included,
• A3 ADVERTISING:Advertising Company Agreement, (84% of staff).                               Throughout 2009 management has held a         which in the case of the ANTENA 3 GROUP
• ANTENA 3 FILMS: Audiovisual Production Agreement, (91% of staff).                           smooth dialogue with the two trade unions     represents a third of the total. As regards
• ANTENA 3 MULTIMEDIA: Audiovisual Production Agreement, (87% of staff).                      representing workers in the ANTENA 3          the seriousness index this figure has also
• I3TV. Planning and organisation consultancies, software, market study, and public           GROUP on matters related to Risk Preven-      improved as there were fewer accidents
   opinion companies Agreement, (94% of staff).                                               tion and Health in the workforce. Specifi-    than in previous years and they resulted in
• FUNDACIÓN ANTENA 3. Professional Office Worker Agreement, (80% of staff).                   cally, the following actions were taken:      less time off work.

                                                                                              • A monthly report on work absentee-          We should also point out the Swine Flu
                                                                                                ism, related to common and profes-          Prevention and Control Campaign was
                                                                                                sional contingencies.                       set up and implemented throughout the

                                                                                                                                                ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 71
CORPORATE RESPONSIBILITY                                                                                                                                                                                                             INDEX




ANTENA 3 GROUP though an action plan that was announced on the GROUP’s intranet.                                              Labour risk training courses in Antena 3 Group (number of
                                                                                                                                                                                                        2007            2008            2009
                                                                                                                              attendees)
                                                                                                                              Working at heights                                                           32            115                 24
 Accidents at the Antena 3                        2007                   2008                               2009
                                                                                                                              Stress management                                                            13              6                 6
 Group                                      At work      Commute   At work      Commute         At work            Commute
                                                                                                                              Other Risk Prevention courses, emergencies, evacuation and
 Number of accidents resulting in                                                                                                                                                                           0              0             106
                                                18             5        20                6             18               8    first aid
 sick leave
                                                                                                                              Total                                                                        45            121             136
 Number of accidents not resulting
                                                 51            0        54                0             31               4
 in sick leave
 Number of job-related deaths                    0             0         0                0                 0            0

Note: The data for 2007 and 2008 was recalculated, given that in 2009 the Antena 3 Group’s data was reported.



 ACCIDENTS AND ABSENTEEISM AT THE ANTENA 3 GROUP                             2007             2008                    2009            OUR FOCUS                                            6.3 TWO YEARS
 Frequency of accidents                                                      9.58              11.74                   8.99
 Seriousness of accidents
 Absenteeism due to common illness (%)
                                                                             1.10
                                                                             2.37
                                                                                                1.91
                                                                                               2.37
                                                                                                                       1.26
                                                                                                                       1.52
                                                                                                                                                Traf f ic ac cident s                      PROMOTING ROAD
                                                                                                                                                are one of the main
 Work absenteeism (%)                                                        3.54              3.20                    2.48
                                                                                                                                                causes of unnatu-                          SAFETY
Note: the data for 2007 and 2008 was recalculated, given that in 2009 the Antena 3 Group’s data was reported.                         ral death in Spain. In order to
                                                                                                                                      face this problem, in 2008 the                       6.3.1 PONLE FRENO, RAISING
 ANTENA 3 GROUP’S MEDICAL SERVICES                                              2007             2008                 2009            ANTENA 3 GROUP launched an                           AWARENESS AND TAKING ACTION TO
 Cases attended                                                                 7,846            5,753                4,375           ambitious plan that was unprec-                      HELP REDUCE TRAFFIC ACCIDENTS
 Emergency cases                                                                     35                29               30
                                                                                                                                      edented for the company: Ponle                       In 2009 the Ponle Freno campaign took
 Dressing and injections                                                            260            357                 403
                                                                                                                                      Freno . This initiative was sup-                     root. In its firs two years this initiative has
 Blood testing and other                                                             18            492                 422
                                                                                                                                      ported by all the GROUP’s media                      become a reference in raising awareness
 Minor surgery and specialised assistance                                             0                 0                0
 Medical check-ups                                                                   18            492                 422
                                                                                                                                      channels and numerous social                         about road safety, coinciding with the
 Vaccinations                                                                        30                20               15            organisations and well-known                         drop in traffic accidents. In 2009 there
 Evaluation of job-related risks                                                    201            177                 165            personalities, who have aided                        were 1,690 deadly traffic accidents with
                                                                                                                                      the company in achieving the                         a total of 1,897 deaths, 12.3% and 13%,
                                                                                                                                      campaign’s goal: save lives.                         respectively, less than in 2008. These are
Finally, in 2009 we continued to provide training in Labour Risk Prevention through the                                                                                                    considerable drops considering that the
following courses:                                                                                                                                                                         number of road trips increased 0.8%.




                                                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 72
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                                                 INDEX




                      WHAT DOES THE PONLE FRENO CAMPAIGN DO DIFFERENTLY?                                                                  The Ponle Freno campaign on the various media channels of the Antena 3 Group
                                                                                                                                                                              The website www.ponlefreno.com has been redesigned with the creation of the Plataforma Ciu-
                                                                                                                                                                              dadana, which allows citizens to participate by sending advice, filing complaints, etc. This website
  THE CAMPAIGN DOES MORE THAN JUST INFORM,                                                                                                On Internet
  IT ALSO GETS INVOLVED IN SOLVING PROBLEMS,
                                                                                          CALENDAR OF SPECIFIC ACTIONS TO IMPROVE                                             has a blog on which experts discuss road safety. Likewise, both on the website www.antena3noticias
                                                                                            SAFETY, BOTH NATIONALLY AND LOCALLY                                               and other Group websites that provide information on road safety.
  WHILE THE CITIZEN IS ALWAYS THE PROTAGONIST
                                                    SPECIFIC ACTIONS TAKEN IN
                                                          PONLE FRENO                                                                                                         In 2009 Antena 3 Television aired bi-weekly special reports related to the Ponle Freno campaign.
                                                            CAMPAIGN                                                                                                          These announcements, broadcast during commercial breaks, have benefited from the help of the
  PROPOSES SPECIFIC ACTIONS TO CHANGE LAWS                                               COLLABORATES WITH PUBLIC ADMINISTRATIONS                                             Ponle Freno Group of Experts, who have discussed subjects such as the impact of alcohol on safe
    AND REGULATIONS THAT HELPS SAVE LIVES                                               TO PROMOTE SAFE DRIVING, ALTHOUGH THROUGH         Ponle Freno special reports
                                                                                                                                                                              driving, using cell phones, fatigue, training drivers, etc.
       LOOKING FOR POSITIVE OUTCOMES                                                                 SPECIFIC ACTIONS

                                                                                                                                                                              Check out one of these special reports at http://www.ponlefreno.com



The Ponle Freno campaign aims to reduce distractions and the number of traffic infractions
through preventative messages, and by involving citizens in improving road safety by filing                                              6.3.3 BEYOND TV SCREENS AND AIRWAVES
complaints and raising awareness. To achieve this goal, the initiative is promoted on the                                                In addition to the messages launched on its media channels, the ANTENA 3 GROUP has sup-
webpage www.ponlefreno.com, and institutional campaign on television and radio, and the                                                  ported the campaign with initiatives focused on citizens, pedestrians and drivers.
contents of the group’s various media channels (news programmes, fiction, entertainment).
                                                                                                                                                                             OFF-SCREEN ACTIONS TAKEN BY THE PONLE FRENO CAMPAIGN
6.3.2 THE INFLUENCE AND INVOLVEMENT OF A MAJOR GROUP
The ANTENA 3 GROUP’s media channels have undertaken to meet the challenge of road                                                                  PONLE FRENO AWARDS
                                                                                                                                                                                         CAMPAIGN PROMOTING USE OF SEAT BELTS             CAMPAIGN ON USE OF MONEY COLLECTED
                                                                                                                                                                                                   ON SCHOOL BUSES                              THROUGH TRAFFIC FINES
safety , either through institutional campaigns, messages on programmes or special
reports. This initiative has also been broadcast via numerous spots and slots on ANTENA 3,
                                                                                                                                           INVOLVEMENT FROM CYCLISTS OF VUELTA            SPECIAL PREVENTION AND INFORMATION             RAISE AWARENESS AMONG CHILDREN AND
ONDA CERO and Movierecord cinemas.                                                                                                                  BIKE RACE IN SPAIN                                 DEVICES                           YOUNG PEOPLE THROUGH A3 FOUNDATION


 The Ponle Freno campaign on the various media channels of the Antena 3 Group
                                                                                                                                                                   PONLE FRENO PLATFORM RAISES CITIZENS
                                                                                                                                                                                                                    SAFE DRIVING DAY THOUGH INTERNET
                                   Antena 3 Noticias 1 and 2 dedicate at least one weekly Ponle Freno section to training and research                                          AWARENESS
                                   on road safety.
 News programmes
                                   Roberto Brasero, during the El Ti3mpo weather forecast, has provided Ponle Freno advice during
                                   particularly bad weather conditions in Spain.
                                   Antena 3’s programmes have supported all the social actions taken by the campaign in 2009. Every
 Entertainment programmes
                                   Friday, El Diario, for example, has asked viewers to drive safely over the weekend.
                                   Every Friday and during long weekends and the holidays, on the Mid-day news, Weekend news and
                                   ‘La Brújula’, aired a Ponle Freno announcement , with advice on road safety. Locally, small reports
                                   on the subject were aired and listeners were encouraged to participate by filing complaints on poor
 In the radio
                                   driving practices.
                                   Special road-safety initiatives were undertaken, featuring the Ponle Freno campaign, such as the
                                   Road-Safety Days on Onda Cero Asturias.




                                                                                                                                                                                                                       ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 73
CORPORATE RESPONSIBILITY                                                                                                                                                                   INDEX




                                                                 The PONLE FRENO awards
The Ponle Freno awards                                           have acknowledged those
The Ponle Freno awards annually acknowl-                         people, institutions and public
                                                                 organisations most committed to
edge those people, institutions and public                       road safety.
organisations that have most actively col-
laborated in promoting road safety. The
2009 award winners were the Zaragoza
Town Hall for Most active ‘Regional Gov-
ernment/Town Hall/ Institution in road
safety; RACE, for ‘Journalism or Special
Reporting of the year; Instituto de Seguri-
dad Vial Montesa Honda, for ‘Best Safety
Initiative of he year; Mar Cogollos, for
Ponle Freno Personality if the Year’; and
the Bosch Pedestrian Protection system,       parents to demand that schools use vehi-
for the new I&D category. Furthermore, an     cles with seat belts to transport their chil-
honorary award was unanimously awarded        dren, and also urge the Ministry of Indus-
to the Guardia Civil Traffic Unit and its     try to promote the use of school buses with          Campaign on use of money
leader over the last few years, Rogelio       seat belts by providing subsidiaries for the         collected from fines
Martínez Masegosa.                            acquisition of such vehicles. This initia-           Last 18 March, the Road Safety Commis-
                                              tive was supported by the CEAPA (Span-               sion of the Spanish Congress approved a
The panel for these awards, which will be     ish Parents Association) and CONCAPA                 CiU amendment that makes it possible          “A clean highway is a safer
awarded in 2010, was presided by Carlos       (National Catholic Parents Association).             to use all the money collected from traf-     highway” campaign
Sainz and was made up of representatives      This took place after holding talks with the         fic fines for road safety. The approval of    In August Ponle Freno focused on its A clean
from institutions involved in road safety.    passenger transport sector to seek ways              this measure backs a proposal launched        highway is a safer highway campaign, which
                                              to minimise the impact on companies that             by the Ponle Freno platform that promoted     raised the ecological awareness of travel-
Campaign on use of safety                     need to make these investments.                      the same concept. Along with the use of       lers by giving away 9,000 garbage bags
belts in school buses                                                                              headlights 24 hours a day, providing signs    on the roads leading out of Madrid. The
In 2009 the Ponle Freno campaign              This campaign was successful in obtain-              to indicate dangerous areas on streets and    campaign reminded travellers, amongst
focused on the use of safety belts on         ing government approval of ‘Plan Vive’ for           motorways and the use of seat belts on        other aspects, that throwing objects on the
school buses. Currently, the school buses     school buses, whose objective is to mod-             school business, this is the fourth measure   roads is an infraction that takes 4 points
made since October 2007 are obligated to      ernise vehicles that are over ten-years old          approved by Public Administrations since      of their driving licenses. This initiative was
have safety belts on all the seats, and so    and, furthermore, provide incentives to              the Ponle Freno campaign was started and      backed by RACE and TNT Auto.
the campaign has focused on encouraging       install seat belts on school buses.                  proof of the good work it is doing.

                                                                                                                                                     ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 74
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                 INDEX




 Ponle Freno, an awarded and acknowledged initiative
 On 8 May, in celebration of the World Red Cross and Red Crescent Day, Ponle Freno received the highest award granted by this institution,
 the Gold Medal, “in recognition of its contribution to improving road safety in Spain”. This distinction, included in the original statutes
 of the Spanish Red Cross of 1868 and currently included in its General Rules, which recognises people who have stood out in developing
 voluntary activities or who have supported, collaborated, defended, informed or carried out the principles and achieved the goals of the
 Spanish Red Cross. Personalities such as Adolfo Suárez, the princess Margarita, Muhammad Yunus and the institutions and/or initiatives
 such as the Guardia Civil, Proyecto Hombre or the Spanish Cancer Association have received this award.
 The World Red Cross and Red Crescent Day commemorates the ideal of solidarity and mutual aid that characterises the people, institu-
 tions and entities that represent these two emblematic organisations. The International Red Cross and Red Crescent Day Movement,
 present in 186 countries, is the largest humanitarian assistance network in the world. It currently has 190,000 volunteers and nearly
 900,000 members.
 The other awards that Ponle Freno received in 2009 were:
 • Award for the best Road Safety Awareness campaign, granted by the Alcobendas Town Hall and the Safety Club, within the framework of
    the National Road Safety Awards.
 • Alambique Award for the journalism initiative that has most contributed to promote the responsible consumption of alcoholic beverages,      Educating the drivers of the future             The Platform, found on www.ponlefreno.
    from the Spanish Spirits Federation.                                                                                                       The ANTENA 3 FOUNDATION is in charge of         com, allows all its members to make pro-
 • Award for best social campaign, in the II Publifestival: International Social Advertising Festival.
 • Honorary Mention of 2009, at the V National ACEX Award for Safety in Conservation.                                                          coordinating, through Ponle Freno Junior, all   posals, file complaints or make queries.
 • II Adecose Award for Initiative of the Year, granted by the Spanish Insurance Brokerage Association.                                        endeavours of road safety aimed at chil-        In 2009 they have received more than
 • Bridgestone Award for Raising Road Safety Awareness.
 • Citizen Award at the VII Award Ceremony of the Digital Television and Radio Association (AERTEDI).                                          dren and adolescents. For the ANTENA 3          4,000 suggestions, some of which would
 • 2009 ASEFMA award, for “Social Campaigns and prevention of accidents in our country”.
                                                                                                                                               GROUP, it is vital that children and adoles-    lead to campaigns such as ‘Pedestrian of
 • European Transport Award, from the Spanish Merchandise Transport Award.
 • Acknowledgement Award given to the media for social campaigns, within the Citizens Award 2009.                                              cents, the drivers of the future, are from a    the Year”, which arise from a query made
 • 2009 Golden Chair Awards given to the media, granted by ASPAYM de Cuenca.
 • Award from the Traffic Prevention Association for Effectiveness 2009, within the framework of the XI Award for effective commercial
                                                                                                                                               very young age aware of the importance          on the platform. All the members, already
    communication.                                                                                                                             of prevention and education in improving        more than 36,000 strong are informed
                                                                                                                                               safe driving.                                   of the progress made by the campaign
The initiative, with the Spanish “Vuelta” cycling competition                                                                                                                                  through bi-weekly newsletters.
For the second straight year, the ANTENA 3 GROUP has joined the Spanish “Vuelta” bike race
                                                                                                                                               More information on children and young people
in its goal of improving road safety for bike riders. In 2009, for the first time, the Andalucía                                               road safety activities on page 79.              You can consult the companies, institutions
CajaSur team took a day off to train with a Ponle Freno reflector jacket to promote prac-                                                                                                      and personalities who participate in the PONLE
tices that improve visibility amongst cyclists. Likewise, the official cars used the campaigns                                                                                                 FRENO campaign at http://www.ponlefreno.com
stickers throughout the competition, in order to promote mutual respect between drivers                                                        Direct support from mover 36,000 citizens
and bike riders.                                                                                                                               Following the success of the “Platform to
                                                                                                                                               provide signs for dangerous areas on the        Road Safety Days on Internet
Ponle Freno, also supports company’s workers                                                                                                   roads”, the Ponle Freno initiative has cre-     On 23 June, Ponle Freno organised the
In 2009, the ANTENA 3 GROUP raised awareness amongst its employees. A total of 119                                                             ated the Ponle Freno Citizens Platform, a       first Road Safety Days on Internet, which
employees from the Group’s various companies have participated in initiatives, which                                                           new active and permanent space whose            can be followed live worldwide at www.
include safe and efficient driving courses, online training in Work Driving Risk and Preven-                                                   aim is to encourage participation by all        ponlefreno.com and which, furthermore,
tion, in collaboration with Mapfre, and several practice sessions using a car and motorcycle                                                   those interested in improving road safety.      allows for anyone to participate without
simulator with the advice of specialised trainers.                                                                                                                                             any barriers.

                                                                                                                                                                                                   ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 75
CORPORATE RESPONSIBILITY                                                                                                                                                                                    INDEX




                                                                          PONLE FRENO RACE, the first race for
                                                                          road safety held in Spain with over 8,000
                                                                          participants.




                                                                                                                                                    Ponle Freno Group of Experts
                                                                                                                                                    D. Carlos Sainz: Ponle Freno Adviser
                                                                                                                                                    Dña. Teresa González: Department of Traffic (DGT)
                                                                                                                                                    D. Josu Benaito: Head of Transport Basque regional govern-
The forum was exclusively dedicated            The first Road Safety 3.0 Day, apart from              which will use these funds to improve road    ment
to aspects and problems related to traf-       discussing and debating the doubts and                 safety. May well-known personalities par-     D. Luis Montoro: Spanish Road Safety Foundation (FESVIAL)
fic and was aided by the collaboration of      questions raised by citizens about road                ticipated including, among others, Miguel     D. Fernando Santamaría: Catalonia Royal Motor Club (RACC)
                                                                                                                                                    D. Tomás Santa Cecilia: Spain’s Royal Motor Club (RACE)
experts on safe driving such as the Head       safety, offered the opportunity to know the            Sebastián, Pere Navarro, Carlos Sainz,
                                                                                                                                                    D. Eugenio de Dobrynine: European Motor Commissar (CEA)
of the Department of Traffic (DGT), Pere       future plans for road safety in Spain first            Bartolomé Vargas and Roberto Brasero.
                                                                                                                                                    D. David Barrientos: National Car and Truck Manufacturer
Navarro; the President of the Congress’s       hand.                                                                                                Association (ANFAC)
Road Safety Commission and the Vice-                                                                  6.3.4 EXPERT AND INSTITUTIONAL                D. Agustín del Río Martín: Guardia Civil Traffic Unit

President of the Lower House, Jordi Jané;      More than 8,000 people run to save lives               ENDORSEMENTS                                  D. Carlos Arregui: European Centre of Injury Prevention
                                                                                                                                                    (ECIP)/Universidad de Navarra
The Head of the of the Driving and Road        Under the Slogan “Don’t stop, run today                The Ponle Freno campaign was created          D. Mario Arnaldo: European Motorist Association (AEA)
Safety School of the CEA, Paco Costas;         to save lives”, on 29 November the Ponle               by the ANTENA 3 GROUP, which has enjoyed      D. Elena de la Peña: Spanish Highway Association (AEC)
and the Director General of RACE, Igna-        Freno 10k Race, the first race for road                the support, at all times, of experts in      D. Francisco Aparicio Izquierdo: University Automobile
                                                                                                                                                    Research Institute (INSIA)
cio Díaz Pines. This goal of this day was      safety held in Spain.                                  road safety, as well as many organisations
                                                                                                                                                    Roberto Durán Romero: Psychological Orientation Institute
to debate and discuss all the doubts and                                                              related to this area.                         (EOS)
questions raised by citizens regarding road    The 10k race was open to all ages, and                                                               Juan de Dios Izquierdo: Sociologist (UNED)
                                                                                                                                                    María Jesús Magro: José Pons Foundation
safety (speed limits, the safety of drivers,   started and ended at Madrid’s Retiro Park.             In 2009, the Ponle Freno Group of Experts
cyclists and pedestrians or the progress       At each kilometre point road safety advice             met three times to assess the campaign
and changes in awareness regarding driv-       was provided, and the money collected                  and make proposals.                          All the information on the PONLE FRENO cam-
ing practices).                                was sent to the ANTENA 3 FOUNDATION,                                                                paign at http://www.ponlefreno.com




                                                                                                                                                        ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 76
CORPORATE RESPONSIBILITY                                                                                                                                                                 INDEX




      OUR FOCUS                            6.4 THE ANTENA 3
                  The ANTENA 3 GROUP       FOUNDATION
                  has made a firm
                  commitment to soci-      The ANTENA 3 FOUNDATION was formed in          to diversify its sources of financing to guarantee its economic sustainability. Therefore, it is
      ety, mainly promoted through         2005 with the goal of uniting the compa-       supported by contributions from the ANTENA 3 GROUP and funds from sponsors and private
      the ANTENA 3 FOUNDATION, a           ny’s social projects and effectively chan-     donations. In 2009 some of ANTENA 3 TELEVISION’s programmes, such as Espejo Público, la
      non-profit organisation since its    nelling the group’s efforts to protect chil-   Gala Inocente Inocente and the Wheel of Fortune. Likewise, the Foundation has carried out a
      creation which has focused on        dren and young people. This is a national      campaign on ANTENA 3 TV, NEOX and NOVA to promote its activities.
      activities related to children and   non-profit organisation, which is managed
      young people, as well as soci-       by the ANTENA 3 GROUP’s Board of Direc-
      ety’s more vulnerable groups.        tors.                                                          HOSPITAL ASSISTANCE                                TRANSMIT VALUES AND
                                                                                                                                                             PRINCIPLES

                                           The Foundation’s activities are focused
                                           on the welfare and proper training of chil-
                                           dren and young people, as well as raising
                                           the awareness of the society in general
                                           as regards their rights and interests. The                  THEORETICAL PROJECTS                                    PROMOTION AND PROFESSIONALIZATION
                                                                                                                                                               OF VOLUNTEER SERVICES
                                           foundation also works towards improving
                                           the relationship between young people
                                           and the media.

                                           Overall, the FOUNDATION ’s activity is                                      Antena 3 Group donations to the Foundation
                                           focused on four main areas: hospital
                                           assistance, promoting values and princi-                                  2007                                    963,000
                                           ples, promoting and professionalizing vol-                                2008                                   1,193,000
                                           unteer work and the development of theo-                                  2009                                    500,000
                                           retical projects. In addition, in 2009, new
                                           projects related to social integration have
                                           also been undertaken.
                                                                                          All of the Foundation’s economic information can be consulted on the webpage
                                                                                          www.fundacionantena3.es
                                           Since its creation, the Foundation has tried

                                                                                                                                                   ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 77
CORPORATE RESPONSIBILITY                                                                                                                                                                                        INDEX




                                                                                    The FAN3 channel is the          Canal FAN3: “Smiles are urgent too”              that promote protection of the environ-
                                                                                    leading children’s channel
                                                                                    for hospitalized children,       CANAL FAN3, the first children’s channel         ment and road safety.
                                                                                    reaching close to 90,000         designed for hospitalised children and
                                                                                    children in hospitals all over
                                                                                    Spain.                           young people, has increased its 2009             Canal FAN3 is supervised by the Official
                                                                                                                     broadcasting schedule and added new              School of Psychologists and the Spanish
                                                                                                                     contents, in another step towards its goal       Paediatrician Association, which guar-
                                                                                                                     of making hospital stays more bearable for       antee the quality of the contents that
                                                                                                                     children and young people.                       are designed for their target audience.
                                                                                                                                                                      Furthermore, the ANTENA 3 FOUNDATION
                                                                                                                     At the request of medical centres, and the       periodically sends quality questionnaires
                                                                                                                     hospitalised children themselves, chan-          to the hospitals so that the children can
                                                                                                                     nel FAN3 has gone from broadcasting from         make suggestions and requests.
                                                                                                                     Monday thru Friday, from 10 in the morn-
                                                                                                                     ing to 10 in the evening continuously at         Hospital visits
                                                                                                                     nearly 40 hospitals.                             In 2009, the personalities of ANTENA 3
                                                                                                                                                                      have visited children in the hospital, trying
6.4.1 THE HOSPITAL ASSISTANCE PROGRAMME ALREADY                                                                      As regards the programming, apart form           to encourage them to stay positive. Among
IMPLANTED IN 12 AUTONOMOUS COMMUNITIES                                                                               informative programmes and entertain-            others, Jaime Cantizano visited the Ciudad
                                                                                                                     ment shows such as Who is who in the             Real hospital to promote mouth hygiene
The Hospital Assistance Programme is one of the pillars of the ANTENA 3 FOUNDATION.                                  hospital?, Los chistes de Jeringuillo , A toda   amongst the children. Likewise, Marta
In 2009 it continued to consolidate its main activities and is increasing its reach to new                           máquina and Fan-tasticos de la ciencia ,         Torné visited the Infanta Sofía de Madrid
autonomous communities such as Asturias, Cantabria and Ceuta, thanks to the collabora-                               two new in-house productions have been           hospital to promote reading among the
tion agreements it has signed.                                                                                       added in 2009: Los dibujos de mi hospital,       children who were hospitalised.
                                                                                                                     a programme in which the children’s draw-
                             Main activities of the hospital assistance programme                                    ings of the hospitals come alive through         Furthermore, the ANTENA 3 FOUNDATION
                                                                                                                     music and other sound effects; and               has organised guided tours of the compa-
                                                   CANA FAN3                                                         Aprende magia , a programme produced             ny’s facilities. Young people from the eat-
                                                                                                                     along with the Abracadabra Foundation,           ing disorder programme of the Niño Jesús
           HOSPITAL VISITS                                                     FUN ACTIVITIES AND CONTEST            which teaches magic tricks with objects          Hospital and the Prodis Foundation, an
                                         HOSPITAL ASSISTANCE PROGRAMME                                               that children can find in a hospital. Fur-       institution that promotes the social integra-
    ACTIVITIES TO PROMOTE READING                                                    HAND OUT LAPTOPS                thermore, they have added other entertain-       tion of young people with intellectual dis-
                                                                                                                     ment series from various production com-         abilities, have participated in this initiative
                                                                                                                     panies, as well as specific programmes           in 2009.

                                                                                                                                                                          ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 78
CORPORATE RESPONSIBILITY                                                                                                                                                                         INDEX




                                                                                                                     The HOSPITAL ASSISTANCE PROGRAMME continued to
                                                                                                                     consolidate its activities in 2009, and has expanded into three
                                                                                                                     new autonomous regions.




Reading promotion campaign                     tion of the Childhood Fair in which over      to promote interaction among hospitalised               broadcast of the Luz Verde road-safety
Within the framework of the Hospital           5,000 children participated.                  children.                                               series on ANTENA 3 TV and CANAL FAN3.
Assistance Programme, the Foundation                                                                                                                 This campaign also raised awareness on
has organised several activities to promote    Other activities                              6.4.2 PROMOTING VALUES                                  the use of seat belts, pets in cars and
reading among young people. For exam-          In 2009, the Foundation continued with its    AND PRINCIPLES                                          proper driving practices in cars and school
ple, in celebration of the Book Day, on 23     programme to donate laptops to children       Raising awareness about the rights of                   buses.
April and for the second year in a row, the    who are hospitalised so they can stay in      children and young people is one of the
Foundation gave a book, as well as well as     touch with their families.                    ANTENA 3 FOUNDATION’s main goals. Within                Likewise, in celebration of the 1st Ponle
flower-shaped candies, to the children in                                                    this context, the FOUNDATION as continued               Freno 10k race, the Foundation organised
the hospitals that participate in the pro-     Another of the foundations more emblem-       to raise awareness about subjects such                  a workshop to raise awareness about the
gramme. The same book was also given           atic activities is the second drawing con-    as protecting children’s vision, promoting              importance of pedestrians and cyclists
to the employees of the ANTENA 3 GROUP         test for hospitalised children, which was     reading, defending Children’s Rights and                making themselves visible on the roads.
in order to promote the habit of reading       organised at 14 hospitals. The ANTENA 3       the integration of the disabled and children
in their families. Over 8,000 books were       FOUNDATION used the drawings to make its      with special needs.                                     This workshop was taken to all the grade
handed out.                                    2010 Calendar, which was handed out to                                                                schools in the province of La Rioja –79
                                               the Group’s employees and the children at     Furthermore, the FOUNDATION maintains                   schools in total- involving 5,800 3rd and
The Foundation also brought story-tellers      the hospitals.                                its commitment to children’s road safety                4th grade students, in order to teach them
to the Toledo Hospital, teaching children                                                    through the Ponle Freno Junior initiative.              about the importance of seeing pedestri-
the value of generosity, and it has collabo-   Finally, we should also point out the third                                                           ans, cyclists and other objects in the dark
rated in a reading workshop organised by       consecutive Board Game Championship at        In 2009 the Ponle Freno Junior campaign                 ahead of time.
the San Joan de Deu Hospital in celebra-       the Niño Jesús Hospital in Madrid, in order   carried out various initiatives, such as the

                                                                                                                                                           ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 79
CORPORATE RESPONSIBILITY                                                                                                                                                                                           INDEX




                                                                                                                                 ANTENA 3 GROUP VOLUNTEER WORKERS with children from the PRODIS
                                                                                                                                 Foundation, at the Third Edition of Company Solidarity Day.
                                                                                                                                 LUZ VERDE, the 3D children’s television series promoting safe driving, was
                                                                                                                                 broadcast by ANTENA 3 and FAN3 in 2009.




6.4.3 PROMOTIING AND                          ación Internacional, whose goal is to make                       In the third year, 40 companies par-                     order to collaborate in that country with
PROFESSIONALIZING                             companies and their workers aware of                             ticipated in 25 social and environmental                 ANETA (Ecuador Automobile club). These
VOLUNTEER WORK                                their ability to collaborate in improving and                    activities of various charities. Business                volunteers made eight spots, which will be
The promotion and professionalization of      attending society’s needs.                                       Solidarity Day took place simultaneously                 broadcast in Ecuador to raise awareness
volunteer services is another of the FOUN-                                                                     in Madrid, Valencia and Zaragoza.                        about using seat belts speeding and the
DATION ’s main activities. In 2009, The         Number of employees working as volunteers                                                                               consequences of drunk driving, in order to
FOUNDATION continued to promote volun-            and companies participating Antena 3                         Volunteers for road safety                               help lower traffic-related deaths.
                                                    Foundation’s volunteer programme
teer work among its employees through                                                                          For the third straight year, the ANTENA 3
the 3rd of Business Solidarity Day and the                                                               245   FOUNDATION has offered its employees the                 Other activities
                                              2007
creation of the Ponle Freno Ecuador initia-                                                               16   possibility of participating in a corporate              Other noteworthy activities carried out
tive.                                                                                                    272   volunteer project during their summer                    by volunteers include the I Corporate Vol-
                                              2008
                                                                                                          17   vacations. In 2009, and given the ANTENA                 unteers At Home , which aims to raise the
Record participation at III                   2009
                                                                                                         450   3 GROUP’s commitment to road safety, the                 awareness of ANTENA 3 GROUP employees
                                                                                                          25
Business Solidarity Day                                                                                        Ponle Freno Ecuador initiative was created.              and their families about taking care of the
Over 450 employees and 25 companies                  EMPLOYEES AS VOLUNTEERS   PARTICIPATING COMPANIES
                                                                                                               The FOUNDATION allowed two of the Group’s                environment by planting trees and seeds.
participated in the 3rd Business Solidar-                                                                      volunteers to travel to Ecuador for three
ity Day, a day of corporate volunteer work                                                                     weeks, a country that has an alarmingly                  The ANTENA 3 FOUNDATION also collaborates
organised along with the NGO Cooper-                                                                           high number of traffic related deaths, in                with the Corporate Volunteer Observatory,

                                                                                                                                                                             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 80
CORPORATE RESPONSIBILITY                                                                                                                                                                                  INDEX




                                                                                                          The ANTENA 3 FOUNDATION PRO
                                                                                                          PROJECT is backed by the main
                                                                                                          employment institutions and
                                                                                                          organizations that work towards
                                                                                                          the integration of people with
                                                                                                          disabilities.                          COLLABORATION WITH OTHER ORGANISATIONS:
                                                                                                                                                 TOGETHER WE DO MORE
                                                                                                                                                 ‘Great Small Vacations’
                                                                                                                                                 In 2009, the ANTENA 3 FOUNDATION created the ‘Pequeñas
                                                                                                                                                 Grandes Vacaciones (Great Small Vacations), which aims to
                                                                                                                                                 finance the projects of foundations and associations that seek
                                                                                                                                                 to organise vacations and camps for children and young people
                                                                                                                                                 with special needs (disabilities, illness, social exclusion...)
                                                                                                                                                 In 2009 the ANTENA 3 FOUNDATION helped finance the summer
                                                                                                                                                 vacations in Asturias of the children of parents who are mem-
                                                                                                                                                 bers of Insolamis, an association of parents of intellectually
                                                                                                                                                 disadvantaged children in Salamanca, which works to integrate
                                                                                                                                                 this group of people into the workplace.
created by Cooperación Internacional and        tive that seeks to help disabled people–         project seeks to encourage the hiring of        Other projects
IESE, which seeks to provide business           over 4 million in Spain– to overcome the         the disabled through participation, guid-       In 2009 the ANTENA 3 FOUNDATION signed new collaboration
                                                                                                                                                 agreements with organisations such as the Bertelsmann Foun-
leaders with a training and research tool       obstacles that prevent them from finding a       ance and support of the main employ-            dation, the SEUR Foundation and the CTIC Foundation, in order
that improves the management of corpo-          job. These obstacles often include insuffi-      ment agencies. The first course, designed       to share experiences and collaborate on other social projects.
                                                                                                                                                 Likewise, they have developed joint projects with the Coca Cola
rate volunteer services as a successful tool    cient training, social rejection and difficul-   to train production assistants, will start in   Foundation in the “Bikes for Africa” campaign and Messengers
in the administration of their organisations.   ties adapting.                                   2010.                                           of Peace and Imaginarium in the “Child Solidarity “, “Bikes
                                                                                                                                                 for Africa”, is an initiative promoted by the ANTENA 3 and Coca
                                                                                                                                                 Cola Foundations in collaboration with the NGO SOS Children’s
6.4.4 TRAINING AND INTEGRATING                  At the same time, the initiative seeks to        The PRO project enjoys the support of the       Villages and la Vuelta a España, which collect bikes in order
                                                                                                                                                 make it easier for hundreds of Moroccan children from rural
THE DISABLED: PROJECT PRO                       help companies and organisations in the          Universidad Carlos III and the Royal Disa-      areas to attend school. This campaign managed to collect over
                                                                                                                                                 700 bikes that were delivered to children from the Dar Bouazza,
The particular characteristics of the audi-     sector to comply with the regulations gov-       bled Foundation and the collaboration of        Aït Ourir, Imzouren and Agadir regions, among others.
ovisual industry make it difficult to find,     erning the integration of disabled people.       some of the main training and employment         “Child Solidarity”, is a joint initiative of ANTENA 3 FOUNDATION,
                                                                                                                                                 Imaginarium and Messengers of Peace, which for the second
among the disabled, candidates who have                                                          agencies, such as the ONCE Founda-              year in a row has given gifts, placed in shoe boxes, to children
the training and experience necessary to        In order to achieve these objectives, the        tion, Adecco, Manpower, Randstad, Inte-         who are in difficult situations. In the second year of this initia-
                                                                                                                                                 tive put together 40,000 boxes, almost 40% more than in the
work in the sector. That is why the ANTENA      PRO project focuses on professional train-       gra and the Disabled Persons Telephone          first year.
3 FOUNDATION decided to start Proyecto          ing, through courses for the audiovisual         Assistance (ATAM).                              More information on the Antena 3 Foundation can be found at
                                                                                                                                                 http://www.fundacionantena3.es
PRO in 2009. This is an ambitious initia-       sector and internships. Likewise, PRO

                                                                                                                                                     ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 81
CORPORATE RESPONSIBILITY                                                                                                                                                          INDEX




      OUR FOCUS                          6.5 HELPING                                    In line with the directives established in      Some of these measures, along those that
                                                                                        2008, the ANTENA 3 GROUP continued to           are detailed in this section have led to
               Even though the activ-    IMPROVE THE                                    implement initiatives to improve its envi-      significant reductions in the GROUP’s con-
               ities carried out by                                                     ronmental practices. The most noteworthy        sumption of materials and energy, waste
               the ANTENA 3 GROUP        ENVIRONMENT                                    actions in 2009 were the following:             and emissions; not has this only had a
      do not have a significant impact                                                                                                  positive impact on the environment, but it
      on the environment, the com-       6.5.1 ENVIRONMENTAL                            • Reuse of telephone handsets, until no         has also led to economic savings.
      pany has drawn up a strategy       MANAGEMENT POLICY                                 longer work.
      focused on lowering the compa-     The Operational Management Depart-             • Extend the preventive maintenance             Finally, we should point out, as in previous
      ny’s impact on the environment     ment, which is in charge of the ANTENA 3         calendar: clean filters monthly (previ-       years, the ANTENA 3 GROUP has not been
      and promote the efficient use of   GROUP’s environmental policy, tries to mini-     ously every six months); and bi-annual        fined in 2009 for any infractions of envi-
      energy and other resources.        mise the company’s environmental impact,         revision of cleaning pumps.                   ronmental law.
                                         among other foundations on the environ-        • Substitute use of compressors and
                                         ment by developing a strategy based on           elevators that are fuelled with diesel for    6.5.2 EFFICIENT USE OF
                                         two main lines of action:                        those that are electric.                      ENERGY AND RESOURCES
                                                                                        • Studies to improve telecommunica-
                                         • Achieve the maximum environmental              tions such as the creation of virtual IP      Savings in commonly used materials
                                           efficiency by using the most modern            call centres.                                 In 2009 the ANTENA 3 GROUP has contin-
                                           technology and optimising resources.         • Maintain policy of reusing obsolete           ued to work on reducing the consumption
                                         • Raise the public’s awareness, through          technical material by companies               of office materials such as paper, enve-
                                           the GROUP’s media channels, about              that do not have the same technical           lopes, toner, print cartridges, recording
                                           what everyday citizens can do to pro-          requirements as ANTENA 3. In 2009,            tape and other materials, as well as the
                                           tect the environment.                          towards this end, 265 technical audio,        efficiently using and reusing raw materials.
                                                                                          video and lighting units and around
                                         In order to contribute to sustainable devel-     1,000 square metres of metal shelves
                                         opment, the ANTENA 3 GROUP has created           were reused.
                                         a series of initiatives focused on environ-
                                         mental protection and action that goes
                                                                                        You can consult the Antena 3 Group’s environ-
                                         beyond what is required by law, in with its    mental policy on page 143 of the 2008 Corpo-
                                         Corporate Responsibility policy.               rate Responsibility Report.



                                                                                                                                            ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 82
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                                                       INDEX




                                                                                                                                         The ANTENA 3 GROUP has continued implementing initiatives directed
                                                                                                                                         towards improving its energy efficiency, and to the reduction of material
                                                                                                                                         consumption, carbon emissions and other polluting gases.




                                                                                                                                                  CONSUMPTION OF MATERIALS IN ANTENA 3 GROUP                                           2007                  2008                 2009
                                                                                                                                                  White paper (units)                                                              7,500,000            7,250,000             7,165,000
                                                                                                                                                  Toner and printing cartridges (units)                                                1,002                   925                  901
                                                                                                                                                  White envelopes (units)                                                             30,000                29,750               29,550
                                                                                                                                                  Fluorescent lights (units)                                                           1,026                 1,018                1,580
                                                                                                                                                  False ceilings (m2)                                                                  819.2                   603               395.52
 Initiatives implemented in 2009 to reduce consumption of materials
                                                                                                                                                  Raised flooring (m2)                                                                   157                   497               300.78
 • Investment in new purchase of new technologies that have a low impact on the environment and which favour communication via
                                                                                                                                                  Partitions (m2)                                                                     135.73                 57.63                18.75
   videoconference, online systems, 3G modems, etc.
 • Use of obsolete equipment for the company’s main activity, such as analogue audio tables, for internal use in the company for which            Shelves (m)                                                                              0                   900                  415
   they are very useful (meeting rooms, etc.).
 • Reuse of furniture and work materials.
 • Restricted use of colour photocopiers and planimetry.
 • As the continuation of the pilot project in 2008 of roving the fax machine from the Sub-Department of Operations , in January 2009
   the photocopier of the General Services Department was replaced with a multi-function machine, which has led to 15,000 page reduc-
   tion per year, a photocopier toner and another fax machine. Therefore, the company has made more progress towards a “paperless”               Efficient use of raw materials and waste management
   office model.
                                                                                                                                                 In 2009, the ANTENA 3 GROUP has continued to develop the process stated in 2008 of
                                                                                                                                                 reducing the use of raw materials and the optimal waste management.
Through these initiatives, in 2009 paper consumption has fallen 1.18% (0.4 tonnes per
year), white envelopes 0.67% and toners and printing cartridges, 2.59%, compared to                                                                             Initiatives implemented in 2009 to increase efficient use of raw materials and waste management
20008. Furthermore, during the same period, the ANTENA 3 GROUP has managed to reduce                                                              • Storage space was reduced 745.32 m2, 51.75% vs. 2008 and 76.75% vs. 2007, which has led to a reduction and optimisation of material
                                                                                                                                                    stored.
the waste generated from batteries by 63%.                                                                                                        • Reuse of cardboard boxes for moving, which has led to an economic savings of 70% vs. 2008.
                                                                                                                                                  • Use of non-contaminating materials and equipment, such as electric elevators instead of those fuelled by diesel.
                                                                                                                                                  • Separation and collection of materials and industrial waste at the ANTENA 3 installations.
                                                                                                                                                  • Increase in recycling of input waste encouraging separation at source, thereby reducing waste taken to the dump. We should point out
                                                                                                                                                    that the increase in the tonnes of paper and cardboard recycled and valued in 2009.


                                                                                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 83
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                                 INDEX




The ANTENA 3 GROUP’s waste management is totally outsourced, either through contractors                                   INPUT WASTE                         2007                                    2008                                   2009
                                                                                                                          MATERIAL
(works) or specialised providers (lighting and batteries). The company demands that the                                   IN ANTENA 3                            Total                      Total         Total                    Total       Total
                                                                                                                                                    Total                        %                                        %                                      %
                                                                                                                                                                valued                      used         valued                    used       valued
materials that are removed be taken to the waste treatment plants or recycling centres.                                   GROUP
                                                                                                                          Paper                7,500,000      3,300,000       44%       7,250,000     3,760,000     51.86%      7,165,000   4,012,400       56%
                                                                                                                          Toners and print-
 Waste generated by Antena 3 Group                                          2007             2008                2009
                                                                                                                          ing cartridges           1,002          1,002      100 %            925            925      100%           901         901       100%
 Paper and waste (tonnes)                                                       6              41                75.84    (units)
 Battery waste (tonnes)                                                       4.2              3.3                1.20    Electronic and IT
                                                                                                                                                                                            1,196            718    60.03%         1,478       1,203      81.39%
 Batteries (units)                                                            190              82                  370    material (units)

 Fluorescent tubes (units)                                                  1,026            1,018               1,580    Fluorescent              1,026
                                                                                                                                                                  1,026      100%           1,018          1,018      100%         1,580       1,580       100%
                                                                                                                          lights
 Rubble from works (m3)                                                                       192                  117
                                                                                                                          False ceilings
 Toner (tonnes)                                                                                0,6                0.54                            819,32                                      603            178    29.51%        395,52      133,28      33.69%
                                                                                                                          (m2)
 Solid urban waste                                                                            594               374.78
                                                                                                                          Raised flooring
                                                                                                                                                     157                                      497            312    62.77%        300.78      260.78      86.70%
                                                                                                                          (m2)
                                                                                                                          Partitions (units)      135.73                                    57.63          57.63      100%         18.75        18.75      100%

 Waste generated by Antena 3 Group (in metric tonnes)                       2007             2008                2009     Bookshelves (m)                                                     900            900      100%           415        1,415    340.96%

 Hazardous waste                                                              4.8              3.9                1.70    Mobile phones
                                                                                                                                                     440             155       35%            311            111    35.69%           181            98    54,14%
                                                                                                                          (units)
 Non-hazardous waste                                                          755             635               450.62
 TOTAL                                                                      759.8           638.9               452.32

                                                                                                                         Stable water consumption
                                           2007                         2008                           2009              The control and reduction of water consumption is one of the targets included in the
 Hazardous and Non-hazard-
 ous waste                                        Non-haz-                      Non-haz-                      Non-haz-   ANTENA 3 GROUP’s environmental policy, which has implemented a series of measures to
                                   Hazardous                    Hazardous                   Hazardous
                                                    ardous                        ardous                        ardous
                                                                                                                         achieve this goal.
 Reuse of computer equipment
                                         n/a              n/a           0            718               0         1,203
 (units)
 Recycling of fluorescent tubes                                                                                           Antena 3 Group initiatives to reduce water consumption
                                           0            1,026           0           1,018              0         1,580
 (units)
                                                                                                                          •   Substitution of cooling towers, obsolete equipment that led to many leaks and lower efficiency.
 Paper and cardboard (tonnes)            n/a              n/a           0             41               0         75.84    •   Installation of aerators for 100% of the taps.
 Recovery of televisions (units)           0              39            0             24               0             6    •   Improvement of protocols for preventive maintenance of installations.
                                                                                                                          •   Raise employee awareness through guidelines set by the General Secretariat.
 Dumping waste (S.U.W) tonnes.             0             755            0            594               0        374.78
 Dumping waste (works) m3                n/a              n/a           0            192               0           117
 Batteries and toners (tonnes)           n/a              n/a         3.9              0             1.70            0
                                                                                                                         The consumption of water in the ANTENA 3 GROUP, mainly domestic use, which comes
n/a: no available.
                                                                                                                         100% from the city water system, has been decreasing over the last few years. In 2009,
                                                                                                                         this reduction totalled 2.76%, despite the adverse conditions during the hotter months
                                                                                                                         (May-October) which has prevented a better optimisation of the water used in the irriga-
                                                                                                                         tion system.

                                                                                                                                                                                                         ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 84
CORPORATE RESPONSIBILITY                                                                                                                                                                                            INDEX




                                                  Energy efficiency
       Antena 3 environmental expenses            In 2009 the ANTENA 3 GROUP continued to       Throughout 2009, due to the implementation of all these measures, the consumption
               (thousands of €)
                                                  improve its processes, optimise the per-      of these primary energy sources (gas, gasoil and electricity) has reduced. Particularly
2007                                     54,534   formance of its equipment and use new         noteworthy is the electricity savings obtained, 0.25%, even though the weather conditions
2008                                     50,770   technologies.                                 necessitated the use of air conditioning.
2009                                     49,371
                                                  The main actions taken were:                   ENERGY CONSUMPTION IN ANTENA 3 GROUP                                         2007               2008                   2009
                                                                                                 Gas (m3)                                                                    13,303            13,441                13,064
                                                                                                 Gasoil (litres)                                                            602,692           563,991               423,861
Even though the water consumption in              Redesigning processes
                                                                                                 Electricity (Kwh)                                                      18,880,076          19,584,752            19,534,953
the ANTENA 3 GROUP is mainly for domestic         • Control room temperature during sum-
use, the company has performed inspec-                mer and winter (± 2ºC).
tions (obligatory and voluntary), with an         •   Optimise lighting in general. Reduction   As regards indirect energy consumption, in accordance with the data provided by Iberdrola
optimal outcome: no irregularities that               of hours lighting is used and number      for 2009, 90% of the energy was generated from renewable energy sources (hydro and
need special attention were detected.                 of lights in corridors.                   wind), and 10% from Highly Efficient Cogeneration.
                                                  •   Increase use of sound proofing and
Waste emissions                                       thermal insulation in improvements                                         % 2007                            % 2008                                2009
The ANTENA 3 GROUP does not issue any                 made.                                                            Non-renew-                        Non-renew-                        Non-renew-
                                                                                                                                        Renewable                         Renewable                             Renewable
                                                                                                                          able                              able                              able
waste, except for the discharge of water          •   Improvement in insulation through new
                                                                                                 Indirect energy           43%              57%              0%               100%             10%                90%
for domestic use within the general drain-            layers and air spaces.
age system. To assure maximum control             •   Adjustment time technical equipment
                                                                                                NB: On 15 July 2007, Antena 3 changed to the liberalised market (according to the contract signed with Iberdrola), which
and compliance with standards, a com-                 is turned on in the production rooms      means that from that date it changed from the ‘National Electricity Mix’, to the ‘Iberdrola Mix.
pany authorised by the Ministry of Indus-             and sets, delaying the time until they
try (O.C.A) carries out a control and prior           are turned on and turning them off
analysis of the aforesaid discharge to the            sooner, which saves energy.               In 2009, in order to improve energy efficiency at the ANTENA 3 GROUP’s facilities, the fol-
general drainage system.                                                                        lowing projects were taken into consideration:
                                                  Improvements in performance of
Although it is not possible to measure the        equipment and use of new technologies         Lighting substitution
discharge of waste into the public drainage       • Installation of solar filters.              Although currently 90% of the general lighting is low consumption, the GROUP is consider-
system, the ANTENA 3 GROUP has estimate           • Substitution of old heat exchanger and      ing the possibility of substituting part of said lighting for 3G LED. The objective is to main-
the quantity, which turns out to be insignif-         cooling tower for more modern and         tain the same level of lighting but with a substantial energy savings, which would cut CO2
icant and with a low environmental impact.            efficient equipment.                      emissions, and would also generate less waste thanks to its longer useful life.




                                                                                                                                                                      ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 85
CORPORATE RESPONSIBILITY                                                                                                                                                                                                                 INDEX




Energy savings management                                                                                                                   As far as the emission of substances that destroy the ozone layer such as SOX, NOX and
The ANTENA 3 GROUP is studying, in collaboration with the company Unitronics, the possi-                                                    CO, the ANTENA 3 GROUP has registered an improvement over 2008. The official organisa-
bility of implementing the automation/programming of the air conditioning lighting spaces                                                   tion authorised by the Ministry of Industry, ATISAE, is in charge of revising the boilers, with
used in dark areas.                                                                                                                         approved equipment, which allows it to register how many hours it is working and the data
                                                                                                                                            necessary to calculate the emissions level for these substances.
Unified messaging
Through this project the company wants to incorporate a messaging system that will
reduce the equipment necessary (fax, answering machines), and take better advantage of                                                       EMISSIONS NOX, SOX AND CO IN
                                                                                                                                                                                        Measurement           2007           2008           2009
                                                                                                                                             ANTENA 3 GROUP
the existing PCs, reduce direct energy consumption and produce less waste.
                                                                                                                                             NOX (2008 22.67% of limit)                       Tonnes          5,48            3,45           3,40
                                                                                                                                             SOX (2008 4.12% of limit)                        Tonnes           1,98          0,885           0,87
6.5.3 CLIMATE CHANGE, A GLOBAL CHALLENGE                                                                                                     CO (2008 1.17% of limit)                         Tonnes          0.178          0.154          0.152
The ANTENA 3 GROUP has proposed implementing initiatives aimed at reducing CO2 emis-
sions and other contaminating gases, which come from transportation and the daily use
of its facilities, as its main contribution to the fight against climate change. Apart from                                                 The ANTENA 3 GROUP’s facilities do not emit CFC gases. Only Freon 22 is present en in some
the action already taken in terms of energy and fuel consumption for transportation, the                                                    closed circuits of the air conditioning equipment. The ANTENA 3 GROUP, which is already
ANTENA 3 GROUP has undertaken other initiatives.                                                                                            meeting the regulations that require that these types of gases be eliminated by 2015, is
                                                                                                                                            changing it for “ecological gas”. In 2009 nine units have been replaced (54,000 Frg.).
 Antena 3 Group’s main initiatives to cut CO 2 emissions
 • Increase the use of online connection systems for e-mail by 13.44%, as well as the use of 3G modems in laptops by 36.17%.                Impact from transportation
 • Implement a virtual private network in Spain, linking the Antena 3 Group’s various centres with the headquarters in Madrid, as well as
   a 25% increase in the use of video and conference call systems.                                                                          The environmental impacts of the ANTENA 3 GROUP caused by the transport of employees,
                                                                                                                                            collaborators and materials necessary for the production of TV content are insignificant.
                                                                                                                                            Despite this low impact, the company continues to carry out different initiatives to reduce
CO2 emissions and other hazardous substances                                                                                                its consumption of diesel and petrol, such as planning and minimising trips, by using new
The various initiatives undertaken have led the ANTENA 3 GROUP to cut its C02 emissions                                                     communications technologies (videoconference and conference calls, e-mail, blackberry,
1.4% compared to 2008.                                                                                                                      fax, etc.); and taking advantage of new routes, and using railway more than air travel.

                                     Antena 3 Group GEI Emissions (in tons of CO2)
                                                                                                                                            In 2009 more than 7,930 airplane trips were taken, compared to 9,552 in 2008; while
                                    2007                                                        5,775                                       railway trips went from 4,492 in 2008 to 5,528 in 2009.
                                    2008                                                    4,379.73
                                    2009                                                    4,316.32



NB: ATISAE, a company authorised by the Ministry of industry and the Autonomous Community of Madrid, uses
standardised equipment to measure the flow and quantity of CO2 in situ as a % of the emissions from boilers.

                                                                                                                                                                                                   ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 86
CORPORATE RESPONSIBILITY                                                                                                                                                                             INDEX




 ANTENA 3 GROUP                                           environmental risk of waste is channelled        Environmental expenses in 2009 have
 GASOLINE AND DIESEL
 FUEL CONSUMPTION
                             2007       2008      2009    through authorised agents with sustain-          focused on:
 (IN LITRES)                                              ability criteria
 Lorries (diesel A)                    336.12    235.25                                                    • Maintenance of boilers and inspection
 Light lorries (diesel)     16,232    3,096.96      0*
                                                          6.5.5 ENVIRONMENTAL                                  of emissions.
 Light lorries (gasoline)   43,932   41,868.30      0*
                                                          INVESTMENTS AND EXPENSES                         •   Maintenance and improvement of
*Note: In 2009, ANTENA 3 no longer owned vehicles for     Investments and expenses related to                  boiler chimneys.
transporting employees for news coverage.
                                                          measures implemented to protect and              •   Anti- legionnaire’s disease treatment
                                                          reduce environmental impact allow the                and collection of grease.
6.5.4 PROTECTING BIODIVERSITY                             ANTENA 3 GROUP to show its commitment            •   Fixing waste collectors.
ANTENA 3 is located in what is considered                 in this regard. In 2009, the ANTENA 3            •   Revision of diesel heating tanks.
to be an urban area (an industrial                        GROUP has spent a total of 80,530 Euros to
estate); therefore, it does not stand in pro-             gradually improve its facilities, preventative
tected natural areas or high biodiversity                 maintenance and regulatory compliance.                  Environmental investment at Antena 3
                                                                                                                         (in thousands of Euros)
areas, nor does it threaten any endan-                    These investments have focused on:
gered species; it complies with the urban                                                                  2007                                        33.38
planning standards in force.                              • Improved insulation and water-proofing         2008                                        93.27
The ANTENA 3 GROUP ’s facilities in San                      of various rooms.                             2009                                        80.53
Sebastián de los Reyes have a green sur-                  • Replacement on air conditioning with
face area, with trees, of approximately                      ‘ecological gas” systems.
9,000 m2, accounting for 10% of the total                 • Replacement of heat exchanger in                      Environmental spending at Antena 3
                                                                                                                        (in thousands of Euros)
surface area.                                                generators /boilers.
                                                          • Acquisition of new cooling tower with          2007                                        30.97
With the object of assessing the impact                     anti-legionnaire’s disease materials.          2008                                        24.56
that the ANTENA 3 GROUP’s activities could                • Increased use of videoconference               2009                                        22.37
have on biodiversity, the Operational Man-                  equipment.
agement Department carries out the fol-
lowing tasks of assessing and monitoring
the environmental regulations in force;
inspections, required by law and those that
are voluntary, through authorised internal
and external agents; and the GROUP also
monitors external waste management. The

                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 87
                                                   INDEX




CORPORATE
GOVERNANCE


             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 88
CORPORATE GOVERNANCE                                                                                                                                                                  INDEX




7.1 CORPORATE                                 • Articles of incorporation                   To conclude this process, on 28 Novem-            of the Board itself and the different
                                              • By-laws of the Board of Directors           ber 2007, a new Board of Directors By-law         Committees: Executive Committee,
GOVERNANCE                                    • By-laws of the General Shareholders’        was approved, still in force today, which         Audit and Control Committee, and
                                                Meeting                                     includes in its regulation all the new items      the Appointments and Compensation
AT ANTENA 3                                   • By-laws of Conduct relative to the          in the Unified Code which were considered         Committees.
                                                Stock Market                                applicable to the Company’s situation.          • Integration of the contents of the arti-
TELEVISION                                                                                                                                    cles of incorporation regarding board
                                              Also in 2003, the Investor and shareholder    • More detailed responsibilities and              member compensation.
In accordance with the ANTENA 3 TEL-          relations section was added to the website,       competencies attributed to the Board
EVISION By-laws of the Board of Director,     whose structure and contents are changed          of Directors, with specific mention of      Although the Recommendations of the
the Board itself has the competency to        to comply with changes in regulations,            some, such as: general policies and         Unified Code of corporate Governance are
approve the company’s Corporate Govern-       more specifically, with that established          strategies, Board member compensa-          not universally applicable, publicly traded
ance and Corporate Responsibility Policy.     in the Circular 1/2004 of 17 March of the         tion, related operations, etc.              companies are subject to the “comply or
Likewise, the Appointments and Compen-        National Securities Regulator (CNMV). Dif-    •   Adoption of the new maximum period          explain” principle. As a result, since 2007,
sation Committee is responsible for com-      ferent departments contribute to the web          of serving Board members, accord-           the ANTENA 3 DE TELEVISION, S.A Corporate
pliance with the Corporate Governance         page’s creation and maintenance includ-           ing to the articles of incorporation: six   Governance Report has been created in
Policy and Internal Conduct Regulations.      ing: Investor Relations, Communications,          years.                                      accordance with this criteria, and detailed
                                              Internal Audit and Process Control Depart-    •   Technical improvements in the clas-         in it are the Recommendations which the
The ANTENA 3 Governance Policy has a          ment and the Legal Department. It is the          sification and definition of the type of    company complies with and those which
medium and long term focus, so that its       Legal department’s task to coordinate and         Board members: internal, external,          it partially or does not comply with at all,
strategic plans have a multiple year out-     supervise all the legal aspects.                  controlling shareholder members and         with the necessary justifications in each
look and are not subject to changes every                                                       independents.                               case.
year, except in the case of unforeseen        Following the CNMV’s approval of the Uni-     •   An increase in the occasions calling
or exceptional circumstances, neither of      fied Code of Good Governance in May               for the forced demission of the Board
which occurred in 2009.                       2006, the Secretary of the Board of Direc-        members: damages to the credit and
                                              tors of ANTENA 3 TELEVISION, S.A analysed         reputation of the company or judicial
The GROUP’s first legal regulations in Cor-   the company’s situation in this matter, in        procedures.
porate Governance were created on the         order to propose to the President of the      •   Redefinition of the competencies of all
occasion of the Initial Public Offering of    Board and the competent social agencies           the Board functions (President, Vice
ANTENA 3 de Television, S.A. (in October      opportune measures to carry out the nec-          president, Chief Executive Officer,
2003) and were the following:                 essary changes in order to adapt to the           Secretary and Vice Secretary) and its
                                              new legal Framework.                              Committee, as well as the functioning

                                                                                                                                                ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 89
CORPORATE GOVERNANCE                                                                                                                                                                                                   INDEX




ANTENA 3 DE TELEVISION, S.A.                                The Board of Directors                                   Number of Board Meetings                       The Board of Directors shall always have
CORPORATE GOVERNANCE MODEL                                  It is the Corporation’s highest Representa-              Board of Directors                        10   knowledge of the issues being discussed
                                                                                                                     Executive Committee                       10
                                                            tive, Administrative, Management, and Con-                                                              and the decisions taken by the Executive
                                                                                                                     Audit and Control Committee               5
                Board’s committees                          trol Body, which determines the Company’s                                                               Committee. The Secretary of the Board
                                                                                                                     Appointments and Compensation Committee   1
                                                            general direction and economic objectives.                                                              should assure that all Board members
                                             MANAGEMENT
   CHAIRMAN                CEO
                                              COMMITTEE     As a result, the Board assumes and carries                                                              receive a copy of the minutes of the Execu-
                                                            out, exclusively, the responsibilities pertain-         In accordance with that stipulated in the       tive Committee meetings. In order to com-
                                                            ing to strategy (to direct and promote Com-             articles of incorporation, the Board of         ply with this requirement, all Board mem-
                 Board of directors
                                                            pany policy), surveillance (to control Man-             Directors has created specialised com-          bers receive the Minutes of the Executive
                                                            agement Powers) and communications (to                  missions in order to assure the advisory        Committee as soon as they are approved.
   BOARD’S REGULATION            INSTITUTIONAL PRINCIPLES   act as a link with shareholders).                       function of the governing agencies. These
                                                                                                                    committees are:                                 When possible and when necessary, the
                                                             Board of Directors                       Type                                                          provisions included in the Articles of Incor-
                                                             President
                                                                               D. José Manuel Lara
                                                                                                      Executive     The Executive Committee                         poration and in the Bylaws relative to the
            General Shareholders Meeting                                       Bosch
                                                                                                                    It is made up of five board members,            organisation and functioning of the Board
                                                             Vice President    D. Maurizio Carlotti   Executive
                                                             Chief Executive   D. Silvio González
                                                                                                                    within the limits established in the Articles   of Directors are applied.
  MISSION         VISION         GSM RULES       BY-LAWS                                              Executive
                                                             Officer           Moreno                               of Incorporation (between 3 and 9 mem-
                                                                               D. Nicolás Abel Bel-   Controlling   bers). Its members are designated with a
                                                                               let de Tavernost       Shareholder
                                                                               D. Mauricio Casals     Controlling
                                                                                                                    two thirds vote from the Board of Directors.
The General Shareholders Meeting                                               Aldama                 Shareholder   The number of members on the Commit-             Executive Committee
It is the highest of the Representing Bod-                                     Dña. Aurora Catá
                                                                                                      Independent   tee at any given time is determined by the       President       D. José Manuel Lara Bosch
                                                                               Sala                                                                                  Members         D. Maurizio Carlotti
ies representing company share capital of                                                                           Board, which should keep in mind its main
                                                                               D. José Creuheras      Controlling                                                                    D. Silvio González Moreno
ANTENA 3 TELEVISION S.A., and it exercises                                     Margenat               Shareholder   function, optimal operation and maximum
                                                             Board Members                                                                                                           D. Nicolas Abel Bellet de Tavernost
exclusively the faculties reserved for it in                                   D. Marco Drago
                                                                                                      Controlling   efficiency as well as the number of mem-
                                                                                                      Shareholder                                                                    D. Marco Drago
the Law of Corporations and in the Arti-                                                                            bers on the other committees. Members            Secretary       D. Luis Gayo del Pozo
                                                                               Dña. María Entreca-
cles of Incorporation. In accordance with                                                             Independent   of the Delegate Committee are the Presi-
                                                                               nales Franco
that established in these legal regulations,                                   D. Elmar Heggen
                                                                                                      Controlling   dent of the Board of Directors, when he
                                                                                                      Shareholder
the meeting should take place once a year                                                                           is a member of the Committee, and the           Audit and Control Committee
                                                                               D. Pedro Ramón y
within the first six months of the year, in                                                           Independent   Chief Executive Officer. Currently, the Vice    The Audit and Control Committee is cur-
                                                                               Cajal Agüeras
order to deliberate and adopt agreements                                       D. Luis Gayo del                     President of the Board is also a member of      rently made up of 4 Board Members
                                                             Secretary
                                                                               Pozo
on its exclusive competencies, which are                                                                            this committee. .                               (according to the articles of incorporation,
                                                                               D. Manuel de la
of the utmost economic and judicial rel-                     Vice Secretary    Viuda Fdez. de                                                                       3 is the minimum number of board mem-
evance.                                                                        Heredia                                                                              bers and 5 is the maximum).

                                                                                                                                                                         ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 90
CORPORATE GOVERNANCE                                                                                                                                                                               INDEX




The President of the Audit and Control           Audit and Control Committee                               Compliance with the recommendations           with this provision taken into consideration
Committee is named by the Committee              President        D. Elmar Heggen                          of the Unified Code of Good Governance        as the mandates of the board members
                                                 Vice President   Dña. Aurora Catá Sala
itself among its members for a maximum                                                                     In 2009, the General Shareholders Meet-       appointed before the law was in effect (24
                                                 Members          D. José Creuheras Margenat
of four (4) years, and may be re-elected                                                                   ing, by an initiative from the Board of       March 2007).
                                                                  D. Pedro Ramón y Cajal Agüeras
once, one (1) year after the end of his first                                                              Directors and a previous proposal from the
                                                 Secretary        D. Manuel de la Viuda Fdez. de Heredia
mandate.                                                                                                   Appointments and Compensation Com-            In accordance with that stipulated in arti-
                                                                                                           mittee, decided to appoint two new inde-      cle 126.3 of Corporate Law, at the time
This Members deliberate proposals and           Appointments and                                           pendent Board members, even though            the 2009 General Shareholders meet-
reports made to the Commission in the           Compensation Committee                                     the independent Board members whose           ing was set to take place, the mandates
first Board meeting following each of its       This committee is made up of five Board                    period had expired had not yet reached        of several of the Company Board mem-
meetings, the Committee reports on its          members, within the limits established in                  the maximum period of twelve years            bers were expiring, members which had
activities and responds to the work under-      the Articles of Incorporation, (between                    established in the Unified Code. These        been named in 2003 for a period of five
taken in the material included in their         three and five members). They are all exter-               appointments have allowed the two new         years. As a result, the Appointments and
areas of competency.                            nal and have been designated by the Board                  Board Members to join the company on          Compensation Committee proposed to the
                                                of Directors from their members, heeding                   both its Board of Directors and its Com-      Board of Directors the re-election of some
The Committee is entirely made of up            to the Company’s specific circumstances                    mittees, as established by the previous       of the Board members and also other can-
external Board Members, not excluding           to determine the number of members and                     information.                                  didates of recognised solvency, competen-
Executive Members or upper Manage-              in addition taking into consideration the                                                                cies and professional experience which
ment, when the Committee members are            knowledge, skills and experience of the                    With the incorporation of the new Board       could be ideal for the vacancies that were
in agreement.                                   Board members assigned to the Commit-                      Members, Recommendation 14 of the             to take place at that time.
                                                tee. The President of the Appointments and                 Unified Code of Good Governance has
The Audit and Control Commission                Compensation Committee is named by the                     been taking into account, which proposes      The Board of Directors re-elected in their
advises the Board in its specialty areas        Committee itself from among its members                    measures favouring the incorporation of       positions, for the now statutory six year
and especially in the knowledge and anal-       for a maximum period of four (4) years.                    women in the Board of Directors, as well as   period, the President of the Board, Mr.
ysis of the annual balance sheet and the                                                                   the Organic Law 3/2007 of 22 March, call-     José Manuel Lara Bosch, the Vice-pres-
periodic reports for the financial markets       Appointments and Compensation Committee
                                                                                                           ing for equality between men and women,       ident, Mr. Maurizio Carlotti, and Board
(bi-annually and quarterly) which are dif-                                                                 of which Article 75 stipulates that corpo-    members Mr. Nicolás Abel Bellet de Tav-
                                                 President        D. Pedro Ramón y Cajal Agüeras
fused through the (CNMV). It also regularly                                                                rations required to report consolidated       ernost, Mr. José Creuheras, Mr. Marco
                                                 Vice President   D. Nicolas Abel Bellet de Tavernost
supervises the operations between the            Members          D. Mauricio Casals Aldama
                                                                                                           profit and loss statements should seek to     Drago and Mr. Pedro Ramón y Cajal. In
company and its more significant share-                           D. José Creuheras Margenat               include women in their Board of Direc-        addition, it named three new members:
holders and receives direct and regular                           Dña. María Entrecanales Franco           tors in such a way that 8 years after the     Mr. Mauricio Casals, Mrs. Aurora Catá and
information about this activity from both        Secretary        D. Luis Gayo del Pozo                    establishment of the law, an equilibrium of   Mrs. María Entrecanales (these last two
internal and external company auditors.                                                                    men and women will have been reached,         as independent board members and the

                                                                                                                                                             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 91
CORPORATE GOVERNANCE                                                                                                                 INDEX




former representing a controlling share-       same provision included for the share-
holder).                                       holder right to vote by proxy or through
                                               any of the systems designed for General
As far as the Ordinary Shareholders Meet-      Shareholder absentee voting.
ing and the agreements adopted therein,        Lastly, during 2009, the section of the
worthy of mention are the following Rec-       Group’s web page entitled “Board Mem-
ommendations of the Unified Code of Good       ber Information”, which includes the date
Governance, with the goal of increasing        of their appointment, the type of member
the transparency in the management and         and the appointment procedure, has been
decision making process. Given that the        improved. These figures were already
Board of Director agreement proposals are      available in the Corporate Governance
made public at the Shareholders Meeting,       Annual Reports. The Board members pro-
information on the identities of the Board     fessional details have also been completed
Members proposed to the Shareholders           and edited, and a picture of each of them
has been included, in addition to estab-       has also been included.
lishing the types applicable, heeding to
classifications such as external, executive,
and controlling shareholder or independ-
                                               More information on the Antena 3 Group’s Cor-
ent. The criteria establishing a separate      porate Governance Policy may be found in the
vote for each Board member appointment         2009 Corporate Governance Report
or re-election was also applied, with this




                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 92
                                                INDEX




ANNEXES

          ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 93
ANNEXES                                                                                                                                                                                         INDEX




8.1 DEFINING                                        evance of different aspects of sustainability     As in 2008, in establishing the contents of     The scope of the report on the activities
                                                    to the business”                                  this report, internal and external stakehold-   of the ANTENA 3 GROUP should be clearly
PRINCIPLES FOR                                                                                        ers of ANTENA 3 GROUP were consulted so         defined, with priority given to information
                                                    In 2007 a materiality study was carried out       that their concerns could be borne in mind      that is considered material, including all
THE 2009 ANNUAL                                     to identify the most important issues for         during this process. To find out their con-     the significant events that took place in
                                                    the Company’s stakeholders. The study             cerns, an internal and external online sur-     2009, without omitting information that
REPORT                                              concluded that there are seven key issues         vey was carried out. In the chapter ‘Con-       may be relevant for the Company’s stake-
                                                    for the ANTENA 3 GROUP, all of them are cov-      solidating the ANTENA 3 GROUP’s Corporate       holders.
The definition of the contents in this 2009         ered in this Report.                              Responsibility Model‘, more detailed infor-
Annual Report has gone through the fol-                                                               mation on this activity can be found.           The environmental indicators reported in
lowing stages:                                      • Responsible programming and adver-                                                              this report only refer to Antena 3 Group’s
                                                        tising                                        Sustainability                                  headquarters in San Sebastián de los
                                                    •   Retaining talent                              “The report should present the organiza-        Reyes
   Process follwed to draw up 2009 Annual
                                                    •   Development of digital services and           tion’s performance in the wider context of
                    Report
                                                        content                                       sustainability.”                                In the event that there are modifications to
                                                    •   Value generation                                                                              the scope and coverage of the information,
                                                    •   Social responsibility                         This report aims to detail the perform-         these must be indicated.
  GRI PRINCIPLES                      PROCESS OF
   FOR DEFINING
                   IDENTIFICATION
                                      CONSULTING
                                                    •   Commitment to safeguard the environ-          ance of the ANTENA 3 GROUP in the follow-
                     OF MATERIAL
   CONTENT AND
    QUALITY OF
                   MATTERS (STUDY
                                     INTERNAL AND
                                       EXTERNAL
                                                        ment.                                         ing three branches of sustainability: eco-      PRINCIPLES FOR DEFINING QUALITY
                   OF MATERIALITY)
   INFORMATION                       STAKEHOLDERS                                                     nomic, social and environmental.                OF 2009 ANNUAL REPORT
                                                                                                      Information will be provided throughout         The principles required by GRI were also
                                                    More information on the materiality in the Cor-
                                                    porate Responsibility Reports of 2007 and 2008
                                                                                                      the report to contextualise each one of         taken into account when defining the qual-
To define the contents of the Report the            are available at                                  them.                                           ity of information:
Group has followed these principles rec-            www.grupoantena3.com
ommended by the GRI:                                                                                  Complete coverage                               Balance
                                                                                                      ““Coverage of the material topics and indi-     “The report should reflect positive and
Materiality                                         Stakeholder inclusiveness                         cators and definition of the report’s scope     negative aspects of the organization’s per-
“Information is considered material if its          “The reporting organization should identify       should reflect significant economic, envi-      formance to enable a reasoned assess-
omission or distortion in a report could            its stakeholders and explain in the report        ronmental, and social impacts and ena-          ment of overall performance.”
influence the assessments or decisions of           how it has responded to their reasonable          ble stakeholders to assess the reporting
stakeholders in the informing organisation.         expectations and interests.”                      organization’s performance in the report-       The report should include both favourable
Materiality refers to the importance or rel-                                                          ing period.”                                    and unfavourable results, with the aim of

                                                                                                                                                          ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 94
ANNEXES                                                                                                                              INDEX




providing an unbiased account and allow-       GROUP ’s performance. Furthermore, to
ing the stakeholders to carry out a reason-    the extent possible, it seeks to avoid using
able assessment of the Company’s per-          technical terms whose meaning may not
formance.                                      be known to stakeholders.

Comparability                                  Reliability
“Issues and information should be              “Information and processes used in the
selected, compiled, and reported con-          preparation of a report should be gath-
sistently. Reported information should be      ered, recorded, compiled, analysed, and
presented in a manner that enables stake-      disclosed in a way that could be subject to
holders to analyze changes in the organi-      examination and that establishes the qual-
zation’s performance over time, and could      ity and materiality of the information.”
support analysis relative to other organiza-
tions.”                                        The reliability of the data contained in this
                                               report was checked by AENOR, the firm
To the degree possible, information must       which carried out the verification of the
be organised in such a way that the stake-     2008 Corporate Responsibility Report.
holders can assess the changes under-
gone in the ANTENA 3 GROUP with respect        Timeliness
to previous years.                             “Reporting occurs on a regular schedule
                                               and information is available in time for
Accuracy                                       stakeholders to make informed decisions.”
“The reported information should be suf-
ficiently accurate and detailed for stake-     The ANTENA 3 GROUP is committed to
holders to assess the reporting organiza-      reporting annually on its performance in
tion’s performance.”                           the sphere of Corporate Responsibility.
                                               This report details its performance dur-
The Report contains numerous tables,           ing 2008, and covers all the relevant eco-
charts and graphs, with the aim of making      nomic, social and environmental aspects.
it easier to understand. The information
herein is intended to be clear and precise
to allow for an assessment of ANTENA  3

                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 95
ANNEXES                                                                                                                                                                                                                                                 INDEX




8.2 MEETING 2008 COMPLIANCE STANDARD
OBJECTIVES
                                                 TELEVISION AUDIENCES                                                                                                                     PEOPLE
 2009 Challenges                   Degree of success       2009 Milestones                      2010 Challenges                      2009 Challenges                  Degree of success   2009 Milestones                      2010 Challenges
                                                                                                Maintain competitiveness com-        Launch pilot telework pro-                                                                Launch Internal Communication
                                                           For the first time in the decade                                                                                               Group’s restructuring plan.
 Maintain the audience level in                                                                 pared to other private broadcast-    gramme.                                                                                   Plan.
                                                           the Antena 3 Group is the leader
 the face of fragmentation.                                                                     ers in new Spanish audiovisual       Promote internal communica-
                                                           amongst private media groups.
                                                                                                sector context.                      tion and design a programme                                                               Design company’s organisational
                                                                                                                                                                                          Equality Plan.
 Encourage viewer participation                            Market share gain in prime-time      Achieve significant audience gains   to improve communication                                                                  structure.
 through new technologies.                                 commercial target.                   in NEOX and NOVA .                   amongst Group’s professionals.
                                                           Successful addition of new                                                Focus on training in new high-                                                            Promote HR development pro-
 Launching of a project to                                                                                                                                                                New technology training plan.
                                                           products aimed at family target.     Increase number of programmes        definition technologies.                                                                  gramme.
 develop convergence of Antena
                                                           Curso del 63 has become the most     available on 3.0.                                                                                                              Company’s Management Training.
 3 TV, Neox and Nova.
                                                           viewed programme of the year.
 Close the gap with the market                             NEOX y NOVA leaders amongst
                                                                                                Remain leader in social projects.
 leader in radio and television.                           private DTT channels.
                                                                                                                                                                                 CORPORATE RESPONSABILITY
                                                                                                                                     2009 Challenges                  Degree of success   2009 Milestones                      2010 Challenges

                                                       RADIO AUDIENCES                                                               Start work on drawing up
                                                                                                                                                                                          Creation of internal Corporate
                                                                                                                                     and implementing Corporate                                                                Finish CR Mater Plan.
 2009 Challenges                   Degree of success       2009 Milestones                      2010 Challenges                                                                           Responsibility Committee.
                                                                                                                                     Responsibility Master Plan.
                                                           ONDA CERO, the fastest growing                                                                                                 ANTENA 3 GROUP ’s participation in
                                                           commercial radio station between                                          Maintain commitment to
                                                                                                                                                                                          drawing up Media sector’s sup-       Incorporate CR actions in Group’s
                                                           2009 December 2008 + 166,000,                                             verify Corporate Responsibil-
                                                                                                                                                                                          plement to GRI (Global Reporting     strategy.
                                                           + 7.9%.                              ONDA CERO: Increase audience.        ity Report.
                                                                                                                                                                                          Initiative).
                                                           Consolidation as 2nd commercial      Consolidate 2nd position and
                                                           radio station, increasing distance   increase distance over rivals.                                                            Started second process of consult-
 Increase audience on commer-                                                                                                                                                             ing with internal and external
                                                           over rivals.                         Main programme grid _ 2nd option.                                                                                              Continue commitment to verify
 cial radio and music radio.                                                                                                                                                              stakeholders to find out their
                                                           Record audience for EUROPA FM        Maintain growth and consolidate                                                                                                CR Report.
                                                           with 1,173,000 listeners, which      EUROPA FM’s 4th place ranking.
                                                                                                                                                                                          perceptions of Group’s CR policy
                                                           implies 208,000 more listeners       Grow EUROPA FM’s “Morning Show”.                                                          and 2008 Annual Report.
                                                           (21.8% more) vs. December 2008.                                                                                                Supported principles of Global
                                                           For first time Europa FM is ranked                                                                                             Compact by broadcasting aware-
                                                                                                                                                                                                                               Launch “Co-Creation Workshop”.
                                                           fourth in theme radio audience.                                                                                                ness campaigns on ANTENA 3
                                                                                                                                                                                          GROUP’s media channels.

                                                                                                                                                                                          Renewal ANTENA 3 GROUP’s partici-
                                                                                                                                                                                          pation on FTSE4Good Ibex.




                                                                                                                                                                                                           ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 96
ANNEXES                                                                                                                                                                                                                                                          INDEX




                                                         ROAD SAFETY                                                                                                                          ENVIRONMENT
 2009 Challenges                     Degree of success     2009 Milestones                       2010 Challenges                       2009 Challenges                    Degree of success     2009 Milestones                        2010 Challenges
 Creation of a platform to                                                                                                             Reduce consumption of energy
 actively and permanently                                                                                                              supplies and electricity on sets                                                                Continue process to optimise light-
                                                           Achieved goal of ensuring that                                                                                                       Reduce diesel consumption.
 improve road safety, which                                                                                                            through initiatives such as the                                                                 ing at facilities with LED.
                                                           money collected from traffic fines
 brings together a conscientious                                                                 Raise awareness on holidays and       new fluorescent projectors.
                                                           be used for Road Safety initiatives
 group that fights against traffic                                                               long weekends.                                                                                 Replace cooling tower for a more       Start plan to replace gas air
                                                           through “Destino de las Multas”                                             Finish study of “Superwiring”,
 accidents and one that is aware                                                                                                                                                                efficient one that increases protec-   conditioning with ecological gases
                                                           campaigns.                                                                  and “energy recovery”
 of the need to fight these seri-                                                                                                                                                               tion of environment.                   (not required).
 ous problem.
                                                                                                                                       To continue reducing waste                               Set up a “VPN”, that improves          Continue to implement and execute
                                                           Raised awareness among parents                                              generation through the                                   communications with headquar-          project to replace incandescent
 Promote, through PONLE
                                                           and users on safety measures          Issue first Ponle Freno report on     implementation of the “Waste                             ters in Madrid, reducing number of     bulbs with fluorescent tubes in
 FRENO, the hiring of people
                                                           in transportation used by school      road safety.                          Management Plan                                          employee trips.                        two studios.
 affected by traffic accidents.
                                                           children. Plan VIVE.
                                                                                                                                                                                                Greater use new communication          Maintain waste management
 Creation of a style book to                                                                                                           Continue cutting CO2 emis-
                                                                                                 Launch road safety manual for                                                                  technologies, such as videoconfer-     policy, stressing control and sepa-
 provide rigorous information on                           Road Safety 3.0 days celebrated.                                            sions, with initiatives
                                                                                                 motorists.                                                                                     ence and 3G modems for laptops.        ration of waste.
 road safety.
                                                                                                                                       such as national routes where                            Placement of containers for spe-       Promote “new culture” of waste
                                                           Launch of awareness campaigns                                               trains can be used instead of                            cific waste, which optimises waste     treatment when acquiring equip-
 Take action on raod safety
                                                           road-safety training courses spe-     Continue to raise awareness           aircraft to transport people .                           management.                            ment.
 with help of Antena 3 Group’s
                                                           cifically designed for children and   among Antena 3 Group employees.
 employees.                                                                                                                            Maintaining the policy of hand-                          Replacement of incandescent
                                                           young people.
                                                                                                                                       ing in obsolete IT and techno-                           bulbs with fluorescent tubes in
                                                                                                 Mobilise civil society to fight for   logical material for reuse.                              two studios.
                                                           Second annual Ponle Freno Awards.
                                                                                                 road safety.

                                                           Ponle Freno takes international
                                                           stage.



                                                           SOCIETY
 2009 Challenges                     Degree of success     2009 Milestones                       2010 Challenges
                                                           Creation and launch of Proyecto
 Obtain external resources to                                                                    Position ANTENA 3 FOUNDATION in
                                                           PRO to train and integrate disabled
 lower dependence on advertis-                                                                   institutions and organisations
                                                           people so they can work in the
 ing revenues.                                                                                   which work towards similar goals.
                                                           audiovisual sector.
 Draw up Internal Commu-                                                                         Increase percentage revenues
                                                           Increase number of hours that
 nication Plan for ANTENA 3                                                                      obtained through external financ-
                                                           Canal FAN3 is broadcast.
 FOUNDATION.                                                                                     ing sources.
 Set up mechanism to evaluate                              Launch ANTENA 3 FOUNDATION
                                                                                                 Develop strategic lines set in
 real impact of projects and                               website
                                                                                                 2009.
 their effectiveness.                                       www.fundacionantena3.es
                                                           ncreased collaboration agreements
 Set up guidelines for Founda-                             signed with foundations and
 tion’s future development.                                organisations in order to undertake
                                                           new projects.




                                                                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 97
ANNEXES                                                                                                                                                                                                                                                       INDEX




8.3 RISK CONTROL                                                                          OBJECTIVES OF RISK MANAGEMENT MODEL, A TOOL TO
                                                                                                 HELP MANAGEMENT TAKE DECISIONS
                                                                                                                                                                                                  TYPE OF RISK



AND MANAGEMENT
                                                                                               CONSISTENCY WHEN APPLYING RISKS                                                                                        RISKS RELATED TO INTERNAL
                                                                                                                                                                   RISKS RELATED TO STRATEGY
                                                                                                     MANAGEMENT MODEL                                                                                                         PROCESSES
ANTENA 3 risk management model is tool                                                     GUARANTEE UNIFORM DECISIONS, IDENTIFICATION
                                                                                           AND RISK MANAGEMENT THROUGHOUT THE GROUP.
used to support the Company’s manage-
ment team when taking decisions in an
uncertain environment. This model con-                                                          INTERNAL CONTROL ENVIRONMENT
                                                                                           UPDATE EXISTING CONTROLS AND CONTINUOUSLY         RISKS RELATED TO OPERATION AND              INFORMATION RISKS IN DECISION-

                                                     A3TV GROUP’S RISK MANAGEMENT MODEL
                                                                                                                                                                                                                                        RISKS RELATED TO COMPLIANCE
                                                                                                                                                       PROCESSES                                    MAKING
sists of eight interrelated components,                                                              MEASURE EFFECTIVENESS.

which assesses the risk levels assigned to                                                                                                          OPERATING RISKS
                                                                                                                                                  TECHNOLOGICAL RISKS                            OPERATIONAL
each process and strategic target.                                                         CONTINUOUS ASSESSMENT AND IMPROVEMENT
                                                                                                                                                    INTEGRITY RISKS                               FINANCIAL
                                                                                          CONTINUOUSLY IMPROVE THE MODEL THROUGH TOOLS
                                                                                           AND INDICATORS THAT FACILITATE ASSESSMENT AND            FINANCIAL RISKS                               STRATEGIC
                                                                                                           IMPROVEMENT.                            MANAGEMENT RISKS



                                                                                             POLICIES, REGULATIONS AND PROCEDURES
                                                                                          VEHICLE FOR COMMUNICATION WITH BUSINESS AREAS
                                                                                                      THROUGHOUT THE GROUP.
                                                                                                                                           Likewise, the ANTENA 3 GROUP has the fol-                        have compromised the company’s or the
                                                                                                                                           lowing control mechanism in place:                               employees’ integrity.
                                                                                            COMPLIANCE WITH RULES AND REGULATIONS
                                                                                           ENSURE COMPLIANCE WITH ALL REGULATION AND
                                                                                          RULES IN FORCE WITH RESPECT TO ALL THE GROUP’S
                                                                                                    BUSINESSES AND OPERATIONS.             • Rules and procedures for employees.
                                                                                                                                                                                                            More information on the Antena 3 Group’s risk
                                                                                                                                           • Internal code of conduct for securities
                                                                                                                                                                                                            management system in 2009 Corporate Govern-
                                                                                                                                             markets.                                                       ance Report available at http://www.grupoan-
                                                                                                                                           • Procedures related to purchase of                              tena3.com/GrupoAntena3/historico/es/informes.
                                                                                                                                             products and services
             REGULATION          ENVIRONMENT OF INTERNAL CONTROL                                                SET TARGETS
                                                                                                                                           • Procedures related to negotiating and
                                                                                                                                             selling advertising.
                                                                                                                                           • Corporate IT systems: sales manage-
     IDENTIFICATION OF EVENTS
                                COMPONENTS ANTENA 3 GROUP’S RISK
                                         MANAGEMENT
                                                                                                                ASSESS RISKS                 ment system, purchasing management                             INTERNAL CODE OF CONDUCT
                                                                                                                                             system and contract proposal manage-                           As a publicly-quoted company, ANTENA 3
                                                                                                                                             ment system.                                                   TELEVISION has an Internal Code of Con-
                                                                                                                                                                                                            duct related to securities markets, which
          RESPONSE TO RISKS             CONTROL ACTIVITIES                                             INFORMATION AND COMMUNICATION
                                                                                                                                           The GROUP ’s risk management systems                             concerns the obligations and procedures
                                                                                                                                           and internal controls work adequately                            that employees must follow, given that they
                                                                                                                                           and nothing occurred in 2009 that could                          have access to information that is relevant

                                                                                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 98
ANNEXES                                                                                                                                                                                 INDEX




to the company’s stock performance. Spe-        From an organisational point of view, the      THE ANTENA 3 GROUP AND                         No sanctions have been filed in 2009 as
cifically, these rules govern:                  management of Internal Auditing, or, fail-     DATA PROTECTION                                regards the failure to comply with privacy
                                                ing that, the Financial Department, is         The IT security model applied in the           laws and personal data leaking.
• Actions related to handling confidential      responsible for supervising compliance         ANTENA 3 GROUP ensures that any action
  and relevant information.                     with the responsibilities and procedures       launched by another area of the company        Lastly, the GROUP has applied the meas-
• The company’s treasury stock.                 established in the Code of Conduct.            or by one of the GROUP’s subsidiaries com-     ures needed to comply with the Data Pro-
• Conflicts of interests; meaning any                                                          plies with the current law regarding per-      tection Law, approved by Royal Decree
  situation that could involve (regard-                                                        sonal information. This model includes all     1720/2007. As of March 2009, all of the
                                                Access Internal Code of Conduct at:
  ing some action related to the securi-        http://www.grupoantena3.com/nuevaa3tv/doc/
                                                                                               the company’s external service providers.      Group’s security models were already
  ties market), an employees’ personal          reglamento.pdf                                                                                adapted to these regulations and it has
  interests, affected by the Internal Code                                                     The Security Department is the ANTENA 3        complied with the obligation to declare the
  of Conduct, that clash with the com-                                                         GROUP ’s highest authority in terms of the     Mixed Files to the Data Protection Agency.
  pany’s, thereby compromising their                                                           company’s computer security. The head
  impartiality.                                                                                of security is in charge of coordinating and
                                                RISKS STEMMING FROM PROVISION OF               monitoring the ANTENA 3 GROUP ’s objec-
The company’s Internal Code of Conduct          SERVICES AND PRODUCT LABELLING                 tives in complying with the security meas-
are available on the CNMV’s website and         The ANTENA 3 GROUP also engages in other       ures required by the Organic Securities
the GROUP ’s website and has been read          economic activities, such as granting the      Measures Law 15/1999, Data Protection
and accepted by all the relevant employ-        right of use or licenses for its brands for    Law, and the Law in general.
ees.                                            the sale of products, including its logo and
                                                registered trademark. Agreements are           The Committee’s functions include revis-
The ANTENA 3 GROUP also has an IT system        reached with manufacturers or shops to         ing whether or not the regulations and
linked to the application of this Code called   launch the products.                           internal procedures are being followed;
SRC (System for enforcing the Internal                                                         draw up specific IT security training plans;
Code of Conduct regarding the securities        Before signing a licence agreement, the        carry out internal awareness plans in order
markets), which is available in the Intranet    ANTENA 3 GROUP ensures that the other          to incorporate security measures into daily
(A3NET). The system allows for a smooth         party meets the national, local and Euro-      work activity. Furthermore, the periodic
flow of information between the affected        pean laws regarding safety in general and      internal and external audits required by
parties and the pertinent ad hoc bodies         product labelling. The Group ensures           Law to detect risks in this area have been
that supervise compliance. This applica-        that the production process meets all the      conducted.
tion guarantees confidentiality and is only     safety standards, and that there is respect
available to those included in the applica-     for the protection of consumer safety and
tion of the Code.                               health to avoid risks to the public.

                                                                                                                                                  ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 99
ANNEXES                                                             INDEX




8.4 CR VERIFICATION REPORT




                             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 100
ANNEXES                                                                                                                                                                                                                                                              INDEX




8.5 GRI INDEX
GRI G3 CONTENT INDEX

 1        STRATEGY AND ANALYSIS                                                                     PAGES- COMMENTS                    3      REPORT PARAMETRES                                                                             PAGES- COMMENTS
 1.1      Statement from the most senior decision-maker, strategy                                   6-7                                3.1    Reporting period (e.g., fiscal/calendar year) for information provided.                       94-95
 1.2      Description of key impacts, risks, and opportunities                                      98-99                              3.2    Date of most recent previous report (if any).                                                 94-95
                                                                                                                                       3.3    Reporting cycle (annual, biennial, etc.)                                                      94-95
                                                                                                                                       3.4    Contact point for questions regarding the report or its contents.                             2
 2        ORGANISATIONAL PROFILE                                                                    PAGES- COMMENTS
                                                                                                                                              Process for defining report content, including:
 2.1      Name of the organization                                                                  2                                         • Determining materiality;
                                                                                                                                       3.5                                                                                                  7, 94-95
 2.2      Primary brands, products, and/or services                                                 18-19                                     • Prioritizing topics within the report; and
                                                                                                                                              • Identifying stakeholders the organization expects to use the report.
 2.3      Operational structure of the organization                                                 18
                                                                                                                                              Boundary of the report (e.g., countries, divisions, subsidiaries, leased facilities, joint
 2.4      Location of organization’s headquarters                                                   2                                  3.6                                                                                                  7, 94-95
                                                                                                                                              ventures, suppliers).
                                                                                                    El Grupo Antena 3 desarrolla
                                                                                                                                       3.7    State any specific limitations on the scope or boundary of the report                         94-95
                                                                                                    sus actividades en el territorio
 2.5      Number of countries where the organization operates, and names of countries               español, aunque algunos de sus            Basis for reporting on joint ventures, subsidiaries, leased facilities, outsourced opera-
                                                                                                    canales puedan ser visualizados    3.8    tions, and other entities that can significantly affect comparability from period to period   7, 94-95
                                                                                                    en el extranjero.                         and/or between organizations.
 with                                                                                                                                         Data measurement techniques and the bases of calculations, including assumptions and
 major                                                                                                                                 3.9    techniques underlying estimations applied to the compilation of the Indicators and other      7
          The Antena 3 Group takes place in Spain, although some channels may be seen abroad.       18
 opera-                                                                                                                                       information in the report.
 tions                                                                                                                                        Explanation of the effect of any re-statements of information provided in earlier reports,
 2.6      Nature of ownership and legal form                                                        18                                 3.10   and the reasons for such re-statement (e.g., mergers/ acquisitions, change of base years/     7, 94-95
                                                                                                                                              periods, nature of business, measurement methods)
                                                                                                    El Grupo Antena 3 The business
                                                                                                    of Antena 3 Group takes place in          Significant changes from previous reporting periods in the scope, boundary, or measure-
 2.7      Markets served Pages                                                                                                         3.11                                                                                                 7, 94-95
                                                                                                    Spain, although some channels             ment methods applied in the report.
                                                                                                    may be seen abroad, page 18        3.12   Table identifying the location of the Standard Disclosures in the report.                     101-107
 2.8      Scale of the reporting organization (net sales, total capitalization, etc.)               10,20-21,66                                                                                                                             This report on corporate responsi-
                                                                                                                                       3.13   Policy and current practice with regard to seeking external assurance for the report.
          Significant changes during the reporting period regarding size, structure, or ownership                                                                                                                                           bility has been verified by AENOR.
          including:
          • The location of, or changes in operations, including facility openings, closings, and
 2.9                                                                                                17
          other capital formation, maintenance, and expansions; and
          • Changes in the share capital structure and alteration operations (for private sector
          organisations).
 2.10     Awards received in the reporting period                                                   15




                                                                                                                                                                                                                     ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 101
ANNEXES                                                                                                                                                                                                                                                                    INDEX




                                                                                                                                              4          GOVERNMENT, COMMITMENTS AND ENGAGEMENT                                                   PAGES-COMMENTS
 4        GOVERNMENT, COMMITMENTS AND ENGAGEMENT                                                       PAGES-COMMENTS
                                                                                                                                              4.14       List of stakeholder groups engaged by the organization.                                  59
          Governance structure of the organization, including committees under the highest gov-
 4.1      ernance body responsible for specific tasks, such as setting strategy or organizational      88-92                                  4.15       Basis for identification and selection of stakeholders with whom to engage.              94-95
          oversight.                                                                                                                                     Approaches to stakeholder engagement, including frequency of engagement by type and
                                                                                                                                              4.16                                                                                                61-64
          Indicate whether the Chair of the highest governance body is also an executive officer                                                         by stakeholder group.
 4.2      (and, if so, their function within the organization’s management and the reasons for this    90                                                Key topics and concerns that have been raised through stakeholder engagement, and how
          arrangement).                                                                                                                       4.17       the organization has responded to those key topics and concerns, including through its   61-64
          For organizations that have a unitary board structure, state the number of members of the                                                      reporting.
 4.3                                                                                                   90
          highest governance body that are independent and/or non-executive members.
                                                                                                       Corporate Governance Report:
                                                                                                       pages 45-46 (E4) and 61-62
          Mechanisms for shareholders and employees to provide recommendations or direction to
 4.4                                                                                                   ( F.50)                                                                                                                            GLO-
          the highest governance body.
                                                                                                       Annual and CR report: pages                                                                                                        BAL
                                                                                                                                              MANAGEMENT APPROACH AND PERFORMANCE INDICATORS                                                      PAGES- COMMENTS
                                                                                                       23-24                                                                                                                              COM-
                                                                                                                                                                                                                                          PACT
          Linkage between compensation for members of the highest governance body, senior              Corporate Governance Report:
 4.5      managers, and executives (including departure arrangements), and the organization’s          pages 18- 19 (. B.1.14), 58-60         Financial results                                                                                   10
          performance (including social and environmental performance).                                (F.35)                                 Antena 3 Films: the engine of Spanish cinema                                                        36-37
                                                                                                       Any conflicts of interest arising in   Integration of providers in the corporate responsibility strategy                                   22-23
                                                                                                       the highest body of governance
                                                                                                       are to be dealt with as set forth      Investor and shareholder relations                                                                  23-24
          Processes in place for the highest governance body to ensure conflicts of interest are
 4.6                                                                                                   in the internal rules of conduct                             Direct economic value generated and distributed, including
          avoided.
                                                                                                       regarding the securities market                              revenues, operating costs, employee compensation, donations and
                                                                                                                                               CORE      EC1                                                                                      10
                                                                                                       and by the regulations of the                                other community investments, retained earnings, and payments to
                                                                                                       board of directors.                                          capital providers and governments.
          Process for determining the qualifications and expertise of the members of the highest       Corporate Governance Report:                                                                                                               The business of Antena 3 Group
                                                                                                                                                                    Financial implications and other risks and opportunities for the
 4.7      governance body for guiding the organization’s strategy on economic, environmental, and      pages 21-22 ( B.1.19 y B.1.20)          CORE      EC2                                                                              GC7     does not significantly impact the
                                                                                                                                                                    organization’s activities due to climate change.
          social topics.                                                                               and page 63 ( F.55)                                                                                                                        environment. Page 82,86-87
          Internally developed statements of mission or values, codes of conduct, and principles                                               CORE      EC3        Coverage of the organization’s defined benefit plan obligations.              69
 4.8      relevant to economic, environmental, and social performance and the status of their          17,64-65,98-99
                                                                                                                                               CORE      EC4        Significant financial assistance received from government.                    8
          implementation.
                                                                                                                                                                    Range of ratios of standard entry-level wage compared to local
          Procedures of the highest governance body for overseeing the organization’s identification                                           CORE      EC5                                                                              GC6     70
                                                                                                       98-99, Corporate Governance                                  minimum wage at significant locations of operation.
          and management of economic, environmental, and social performance, including relevant
 4.9                                                                                                   Report: page 27 (B.1.35) and                                 Policy, practices, and proportion of spending on locally-based sup-
          risks and opportunities, and adherence or compliance with internationally agreed stand-                                              CORE      EC6                                                                                      22-23
                                                                                                       31-32 (B.2.2 y B.2.3)                                        pliers at significant locations of operation.
          ards, codes of conduct, and principles.
          Processes for evaluating the highest governance body’s own performance, particularly         Corporate Governance Report:                                 Procedures for local hiring and proportion of senior management
 4.10                                                                                                                                                                                                                                             Antena 3 Group does business
          with respect to economic, environmental, and social performance.                             page 54-55 ( F.18 and F.22)             CORE      EC7        hired from the local community at locations of significant opera-     GC6
                                                                                                                                                                                                                                                  in Spain.
                                                                                                                                                                    tion.
          Explanation of whether and how the precautionary approach or principle is addressed by       Corporate Governance Report:
 4.11                                                                                                                                                                                                                                             Antena 3 Group has not made any
          the organization.                                                                            page 37-45 ( D)
                                                                                                                                                                    Development and impact of infrastructure investments and                      investments in infrastructure nor
          Externally developed economic, environmental, and social charters, principles, or other
 4.12                                                                                                  64-65,72-81                            CORE       EC8        services provided primarily for public benefit through commercial,            provided any services through
          initiatives to which the organization subscribes or endorses.
                                                                                                                                                                    in-kind, or pro bono engagement.                                              commercial, in-kind, or pro bono
          Memberships in associations (such as industry associations) and/or national/interna-                                                                                                                                                    engagement.
          tional advocacy organizations in which the organization:
                                                                                                                                                                    Understanding and describing significant indirect economic
          • Has positions in governance bodies;                                                                                                   ADD    EC9                                                                                      26,36-37
 4.13                                                                                                  25-26,33                                                     impacts, including the extent of impacts.
          • Participates in projects or committees;
          • Provides substantive funding beyond routine membership dues; or
          • Views membership as strategic


                                                                                                                                                                                                                             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 102
ANNEXES                                                                                                                                                                                                                                      INDEX




                                                                                               GLO-                                                                                                         GLO-
                                                                                               BAL                                                                                                          BAL
 ENVIRONMENTAL PERFORMANEC INDICATORS                                                                 PAGES-COMMENTS   ENVIRONMENTAL PERFORMANEC INDICATORS                                                        PAGES-COMMENTS
                                                                                               COM-                                                                                                         COM-
                                                                                               PACT                                                                                                         PACT
 Environmental management policy                                                                      82                                                                                                           - Antena 3 Group’s facilities do
 Energy efficiency and efficient use of resources                                                     82-86                                                                                                        not emit CFC.
                                                                                                                                                                                                                   Only these gases are present,
 Climate change, a global challenge                                                                   86-87            CORE   EN19    Emissions of ozone-depleting substances by weight.                    GC8    specifically Freon 22, in some
 Protection of biodiversity                                                                           87                                                                                                           closed circuits of air conditioning
                                                                                                                                                                                                                   equipment. In 2008 there have
 Environmental investments and expenses                                                               87
                                                                                                                                                                                                                   been no leaks or incidents.
  CORE      EN1         Materials used by weight or volume.                                    GC8    83
                                                                                                                       CORE   EN20    NO, SO, and other significant air emissions by type and weight.       GC8    86
  CORE      EN2         Percentage of materials used that are recycled input materials.        GC8    84
                                                                                                                       CORE   EN21    Total water discharge by quality and destination.                     GC8    85
  CORE      EN3         Direct energy consumption by primary energy source.                    GC8    85
                                                                                                                       CORE   EN22    Total weight of waste by type and disposal method.                    GC8    84
  CORE      EN4         Indirect energy consumption by primary source.                         GC8    85
                                                                                                                                                                                                                   The business of Antena 3 Group,
  ADD       EN5         Energy saved due to conservation and efficiency improvements.          GC9    85               CORE   EN23    Total number and volume of significant spills.                        GC8    as a media group, does not
                        Initiatives to provide energy-efficient or renewable energy based                                                                                                                          involve the possibility of spills.
  ADD       EN6         products and services, and reductions in energy requirements as a      GC9    85-86                           Weight of transported, imported, exported, or treated waste deemed
                        result of these initiatives.                                                                                  hazardous under the terms of the Basel Convention Annex I, II, III,
                                                                                                                        ADD   EN24                                                                          GC8    84
                        Initiatives to reduce indirect energy consumption and reductions                                              and VIII, and percentage of transported waste shipped internation-
  ADD       EN7                                                                                       85                              ally.
                        achieved.
  CORE      EN8         Total water withdrawal by source.                                      GC8    84-85                           Identity, size, protected status, and biodiversity value of water
                                                                                                                        ADD   EN25    bodies and related habitats significantly affected by the reporting   GC8    85
  ADD       EN9         Water sources significantly affected by withdrawal of water.           GC8    84-85                           organization’s discharges of water and runoff.
  ADD       EN10        Percentage and total volume of water recycled and reused.              GC8    85                              Initiatives to mitigate environmental impacts of products and
                                                                                                                       CORE   EN26                                                                          GC8    82
                        Location and size of land owned, leased, managed in, or adjacent                                              services, and extent of impact mitigation.
  CORE      EN11        to, protected areas and areas of high biodiversity value outside       GC8    87                              Percentage of products sold and their packaging materials that are
                        protected areas.                                                                               CORE   EN27                                                                          GC8    84
                                                                                                                                      reclaimed by category.
                        Description of significant impacts of activities, products, and                                               Monetary value of significant fines and total number of non-
  CORE      EN12        services on biodiversity in protected areas and areas of high biodi-   GC8    87               CORE   EN28    monetary sanctions for noncompliance with environmental laws          GC8    82
                        versity value outside protected areas..                                                                       and regulations.
  ADD       EN13        Habitats protected or restored.                                        GC8    87                              Significant environmental impacts of transporting products and
                        Strategies, current actions, and future plans For managing impacts                              ADD   EN29    other goods and materials used for the organization’s operations,     GC8    86-87
  ADD       EN14                                                                               GC8    87
                        on biodiversity.                                                                                              and transporting members of the workforce.
                        Number of IUCN Red List species and national conservation list                                                Total environmental protection expenditures and investments by
                                                                                                                        ADD   EN30                                                                          GC8    87
  ADD       EN15        species with habitats in areas affected by operations, by level of     GC8    87                              type.
                        extinction risk.
  CORE      EN16        Total direct and indirect greenhouse gas emissions by weight.          GC8    86
  CORE      EN17        Other relevant indirect greenhouse gas emissions by weight.            GC8    86-87
                        Initiatives to reduce greenhouse gas emissions and reductions
  ADD       EN18                                                                               GC8    86
                        achieved.




                                                                                                                                                                                               ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 103
ANNEXES                                                                                                                                                                                                                                  INDEX




                                                                                                                                                                                                           GLO-
 SOCIAL PERFORMANCE INDICATORS                                                                       PAGES-COMMENTS
                                                                                                                                                                                                           BAL
 Labour Practices Performance                                                                                         LABOUR PRACTICES                                                                            PAGES-COMMENTS
                                                                                                                                                                                                           COM-
 The Antena 3 Group talent                                                                           65-66                                                                                                 PACT
 Professional development and training                                                               66-67                           Rates of injury, occupational diseases, lost days, and absenteeism,
                                                                                                                      CORE   LA7                                                                                  72
                                                                                                                                     and number of work-related fatalities by region.
 Equality and diversity                                                                              68-69
                                                                                                                                     Education, training, counselling, prevention, and risk-control
 Social benefits                                                                                     69-71            CORE   LA8     programs in place to assist workforce members, their families, or            72
 Health and job safety                                                                               71-72                           community members regarding serious diseases.
 Society Performance                                                                                                                 Health and safety topics covered in formal agreements with trade
                                                                                                                      ADD    LA9                                                                                  71-72
                                                                                                                                     unions.
 Antena 3 Foundation                                                                                 77-81
                                                                                                                                     Average hours of training per year per Employee By employee
 Two years working on road safety                                                                    72-76            CORE   LA10                                                                                 67
                                                                                                                                     category.
 Human Rights Performance
                                                                                                                                     Programs for skills management and lifelong learning that sup-
 2009 Target is to strengthen our Corporate Responsibility Model                                     59               ADD    LA11    port the continued employability of employees and assist them in             67
 Committed to the development of the World Pact principles                                           65                              managing career endings.

 Integrating providers in our responsibility strategy                                                22-23                           Percentage of employees receiving regular performance and career
                                                                                                                      ADD    LA12                                                                                 70
                                                                                                                                     development reviews.
 Content Access                                                                                      33-35
                                                                                                                                     Composition of governance bodies and breakdown of employees per
 Product Responsibililty Performance                                                                                                                                                                       GC1    68. Corporate Governance Report:
                                                                                                                      CORE   LA13    category according to gender, age group, minority group member-
                                                                                                                                                                                                           GC6    page 3 (A.3)
 Regulatory compliance by Antena 3 Television                                                        24-25                           ship, and other indicators of diversity.
 Risks stemming from provision of services and product labelling                                     99                                                                                                    GC1
                                                                                                                      CORE   LA14    Ratio of basic salary of men to women by employee category.                  70
                                                                                                                                                                                                           GC6
 Antena 3 Group and data protection                                                                  99




                                                                                              GLO-
                                                                                              BAL
 LABOUR PRACTICES                                                                                    PAGES-COMMENTS
                                                                                              COM-
                                                                                              PACT
                          Total workforce by employment type, employment contract, and
 CORE       LA1                                                                                      66
                          region.
                          Total number and rate of employee turnover by age group, gender,
 CORE       LA2                                                                               GC6    66
                          and region.
                          Benefits provided to full-time employees that are not provided to
 ADD        LA3                                                                               GC6    69
                          temporary or part-time employees, by major operations.
                          Percentage of employees covered by collective bargaining agree-     GC1
 CORE       LA4                                                                                      70-71
                          ments.                                                              GC3
                          Minimum notice period(s) regarding operational changes, including
 CORE       LA5                                                                               GC3    71
                          whether it is specified in collective agreements.
                          Percentage of total workforce represented in formal joint manage-
 ADD        LA6           ment–worker health and safety committees that help monitor and             71-72
                          advise on occupational health and safety programs.




                                                                                                                                                                                             ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 104
ANNEXES                                                                                                                                                                                                                                                    INDEX




                                                                                        GLO-                                                                                                                              GLO-
                                                                                        BAL                                                                                                                               BAL
 HUMAN RIGHTS                                                                                  PAGES-COMMENTS                       HUMAN RIGHTS                                                                                  PAGES-COMMENTS
                                                                                        COM-                                                                                                                              COM-
                                                                                        PACT                                                                                                                              PACT
                                                                                               All agreements on investment                                                                                                       The business of Antena 3 Group
                                                                                               include clauses on compliance                                                                                                      involves no risk of forced or
                                                                                               with current Spanish legislation,                                                                                                  unconsented labour. Furthermore,
                                                                                                                                                    Operations identified as having significant risk for incidents of
                                                                                               the provisions of which include                                                                                                    the participation of any minors in
                                                                                                                                    CORE      HR7   forced or compulsory labour, and measures to contribute to the        GC4
                                                                                               these principles of this kind.                                                                                                     TV programmes requires previous
                                                                                                                                                    elimination of forced or compulsory labour.
                                                                                               Spanish Constitution; TITLE I: on                                                                                                  parental consent and working
                                                                                               fundamental rights and obliga-                                                                                                     hours that do not interfere with
                                                                                               tions. Article 10: 1. Individual                                                                                                   schooling. Page 33
                                                                                               dignity, the unalienable rights to                   Percentage of security personnel trained in the organization’s
                                                                                        GC1    which he or she is entitled, the     ADD       HR8   policies or procedures concerning aspects of human rights that are    GC1     68
                Percentage and total number of significant investment agreements
                                                                                        GC2    free development of personalities,                   relevant to operations.
 CORE     HR1   that include human rights clauses or that have undergone human
                                                                                        GC4    respecting the law and the rights
                rights screening.                                                                                                                                                                                                 The business of Antena 3 Group
                                                                                        GC5    of others are fundamental to                         Total number of incidents of violations involving rights of indig-
                                                                                               political order and social peace.    ADD       HR9                                                                         GC1     takes place in regions where there
                                                                                                                                                    enous people and actions taken.
                                                                                               2. Rules regarding fundamental                                                                                                     are no indigenous communities.
                                                                                               rights and liberties set forth in
                                                                                               the Constitution, are interpreted
                                                                                               in keeping with the Universal
                                                                                               Declaration of Human Rights                                                                                                GLO-
                                                                                               and international treaties and                                                                                             BAL
                                                                                                                                    SOCIETY                                                                                       PAGES-COMMENTS
                                                                                               agreements on these matters                                                                                                COM-
                                                                                               undersigned by Spain.                                                                                                      PACT
                                                                                        GC1                                                         Nature, scope, and effectiveness of any programs and practices
                Percentage of significant suppliers and contractors that have           GC2                                         CORE      SO1   that assess and manage the impacts of operations on communities,      GC1     77
 CORE     HR2                                                                                  22                                                   including entering, operating, and exiting.
                undergone screening on human rights and actions taken.                  GC4
                                                                                        GC5                                                                                                                                       The risk-management model of
                                                                                        GC1                                                                                                                                       Antena 3 Group foresees defence
                Total hours of employee training on policies and procedures con-                                                                    Percentage and total number of business units analyzed for risks
                                                                                        GC2                                         CORE      SO2                                                                         GC10    against certain integrity gaps.
 ADD      HR3   cerning aspects of human rights that are relevant to operations,               68                                                   related to corruption.
                                                                                        GC4                                                                                                                                       The map of risks is updated
                including the percentage of employees trained.                                                                                                                                                                    annually .
                                                                                        GC5
                                                                                        GC1-   In 2009, there were no incidents                                                                                                   Antena 3 Group does not have an
 CORE     HR4   Total number of incidents of discrimination and actions taken.                                                                                                                                                    anticorruption policy. This issue
                                                                                        GC6    involving discrimination.                            Percentage of employees trained in organisation’s anti-corruption
                                                                                                                                    CORE      SO3                                                                         GC10    will be dealt with in the future
                Operations identified in which the right to exercise freedom of asso-                                                               policies and procedures.
                                                                                                                                                                                                                                  corporate responsibility master
 CORE     HR5   ciation and collective bargaining may be at significant risk, and       GC3    71
                                                                                                                                                                                                                                  plan.
                actions taken to support these rights.
                                                                                                                                                                                                                                  The group’s systems of risk
                Operations identified as having significant risk for incidents of
                                                                                                                                                                                                                                  management and internal control
 CORE     HR6   child labour, and measures taken to contribute to the elimination       GC5    33
                                                                                                                                                                                                                                  function satisfactorily. In this
                of child labour.
                                                                                                                                    CORE      SO4   Actions taken in response to incidents of corruption.                 GC10    sense, there were no develop-
                                                                                                                                                                                                                                  ments in 2008 that constituted
                                                                                                                                                                                                                                  a gap in the integrity of the com-
                                                                                                                                                                                                                                  pany or of its employees.
                                                                                                                                                    Public policy positions and participation in public policy develop-
                                                                                                                                    CORE      SO5                                                                         GC10    25-26
                                                                                                                                                    ment and lobbying.



                                                                                                                                                                                                              ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 105
ANNEXES                                                                                                                                                                   INDEX




                                                                                        GLO-
                                                                                        BAL
 SOCIETY                                                                                       PAGES-COMMENTS
                                                                                        COM-
                                                                                        PACT
                                                                                               The Antena 3 Group has not made
                 Total value of financial and in-kind contributions to political par-
 ADD       SO6                                                                          GC10   any financial and in-kind contri-
                 ties, politicians, and related institutions by country.
                                                                                               butions to political parties
                 Total number of legal actions for anticompetitive behaviour, anti-
 ADD       SO7                                                                                 25
                 trust, and monopoly practices and their outcomes.
                 Monetary value of significant fines and total number of non-mone-
 CORE      SO8                                                                                 25
                 tary sanctions for noncompliance with laws and regulations.



                                                                                        GLO-
                                                                                        BAL
 PRODUCT REPONSABILITY                                                                         PAGES-COMMENTS
                                                                                        COM-
                                                                                        PACT
                 Life cycle stages in which health and safety impacts of products
                 and services are assessed for improvement, and percentage
 CORE      PR1                                                                                 99
                 of significant products and services categories subject to such
                 procedures.
                 Total number of incidents of non-compliance with regulations and
           PR2   voluntary codes concerning health and safety impacts of products              25
                 and services during their life cycle, by type of outcomes.
                 Type of product and service information required by procedures,
 CORE      PR3   and percentage of significant products and services subject to         GC8    24
                 such information requirements.
                 Total number of incidents of non-compliance with regulations and
 ADD       PR4   voluntary codes concerning product and service information and                25
                 labelling, by type of outcomes.
                 Practices related to customer satisfaction, including results of
 ADD       PR5                                                                                 31-32
                 surveys measuring customer satisfaction.
                 Programs for adherence to laws, standards, and voluntary codes
 CORE      PR6   related to marketing communications, including advertising, pro-              56-57
                 motion, and sponsorship.
                 Total number of incidents of non-compliance with regulations and
 CORE      PR7   voluntary codes concerning marketing communications, including                57
                 advertising, promotion, and sponsorship by type of outcomes.
                 Total number of substantiated complaints regarding breaches of
 ADD       PR8                                                                                 99
                 customer privacy and losses of customer data.
                 Monetary value of significant fines for noncompliance with laws
 CORE      PR9   and regulations concerning the provision and use of products and              25
                 services.




                                                                                                                                   ANTENA 3 GROUP | 2009 ANNUAL AND CR REPORT | 106
                Antena 3 Group
Communications and Corporate Marketing Division
            Av. Isla Graciosa nº 13
  San Sebastián de los Reyes, 28703 (Madrid)

          comunicacion@antena3tv.es
    responsabilidadcorporativa@antena3tv.es

           Tel: (+34) 91 623 05 00
           Fax: (+34) 91 654 92 04

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:7
posted:10/14/2011
language:Spanish
pages:107
gjmpzlaezgx gjmpzlaezgx
About