95th Annual Convention, 28 – 30 July 2009
Hyatt Regency Atlanta, Atlanta, Georgia USA
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Schedule at a Glance
Sunday 26 July Wednesday 29 July
8:30 a.m. – 5:00 p.m. CDME Core Course: Strategic Issues in 6:30 a.m. – 7:30 a.m. Morning Fun & Fitness
Destination Management (Day 1 of 3)
7:15 a.m. – 8:00 a.m. Straight Talk with DMAI (Breakfast)
Monday 27 July 8:00 a.m. – 5:00 p.m. CDME Elective Course: Destination Visitor
Behavior & Decision-Making (Day 2 of 2)
8:30 a.m. – 11:30 a.m. DMAI Board of Directors Meeting
8:00 a.m. – 5:00 p.m. CDME Elective Course: Destination Internet
8:30 a.m. – 5:00 p.m. CDME Core Course: Strategic Issues in & Database Marketing (Day 2 of 2)
Destination Management (Day 2 of 3)
8:15 a.m. – 9:15 a.m. General Session: Champions of
11:30 a.m. – 12:00 p.m. Annual Business Meeting The Futures Study (panel)
12:00 p.m. – 2:00 p.m. Membership Committee Meeting 9:30 a.m. – 10:30 a.m. Mega-Knowledge Sessions
12:00 p.m. – 1:30 p.m. Foundation Research Review 11:00 a.m. – 12:30 p.m. Interactive Learning Shirtsleeve Sessions
12:30 p.m. – 2:45 p.m. Business Exchange & Product
1:30 p.m. – 3:30 p.m. Foundation Board Meeting Presentations with Lunch
1:30 p.m. – 3:30 p.m. Allied Member Advisory Council Meeting 3:00 p.m. – 5:00 p.m. General Session: Roger Dow,
Champion of the Power of Travel
2:00 p.m. – 4:00 p.m. Student & Educator Advisory Council Meeting
5:00 p.m. – 7:00 p.m. Reception in the Business Exchange
1:30 p.m. – 3:00 p.m. empowerMINT.com Committee Meeting
7:00 p.m. Open Evening
3:00 p.m. – 4:30 p.m. Sales & Marketing Advisory Council Meeting
7:00 p.m. – 9:30 p.m. DMAI Former Chairs’ Dinner
6:30 p.m. – 8:30 p.m. DMAI Leadership Event
Tuesday 28 July Thursday 30 July
6:00 a.m. – 3:30 p.m. Foundation Golf Tournament, Luncheon 6:30 a.m. – 7:30 a.m. Morning Fun & Fitness
& Live Auction
7:30 a.m. – 8:15 a.m. Continental Breakfast
8:00 a.m. – 12:00 p.m. CDME Core Course: Strategic Issues in
Destination Management (Day 3 of 3) 8:30 a.m. – 10:00 a.m. Knowledge Sessions
11:30 a.m. – 3:30 p.m. Foundation Luncheon & Live Auction 10:30 a.m. – 12:00 p.m. Knowledge Sessions
12:00 p.m. – 4:00 p.m. Fundamentals of Destination Management 12:00 p.m. – 2:30 p.m. Business Exchange & Product
& Marketing Presentations with Lunch
12:00 p.m. – 2:00 p.m. Education Committee Meeting 2:45 p.m. – 4:15 p.m. Closing General Session: Jim Gilmore,
Champion of the Customer Experience
12:00 p.m. – 2:00 p.m. State and Regional Association of DMOs
Shirtsleeves 5:30 p.m. – 8:00 p.m. Closing Celebration — Celebrate Summer
with the Spazmatics
1:30 p.m. – 3:30 p.m. Niche Roundtable Sessions:
Gaming Destinations, Sports Marketing,
2:00 p.m. – 6:00 p.m. CDME Elective Course: Destination Visitor
Behavior & Decision-Making (Day 1 of 2)
2:00 p.m. – 6:00 p.m. CDME Elective Course: Destination Internet
& Database Marketing (Day 1 of 2)
2:00 p.m. – 4:00 p.m. Global Attendee Meeting
3:00 p.m. – 4:00 p.m. New Attendee/Mentor Orientation
3:00 p.m. – 4:00 p.m. Exhibitor Kick-off Meeting
4:15 p.m. – 5:45 p.m. Opening Ceremony & Keynote Speaker:
Erik Weihenmayer, Champion in the Face
6:30 p.m. – 9:30 p.m. Opening Celebration at the World-
Class Georgia Aquarium
2 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
The DMAI Annual Convention — exclusively designed for destination management and marketing professionals — will
give you the tools to champion your destination. Atlanta’s energy provides the perfect backdrop for focused education
sessions by leading experts, unparalleled networking opportunities and effective business solutions.
Who should attend? International Attendees
DMO professionals… The World Is Coming to Atlanta — Address Your Global
As the single most important event of the year for DMO Business Needs at DMAI Global DMO leaders will gather in
professionals, DMAI’s Annual Convention is the place for all Atlanta to share ideas, experiences, insights and best practices
mid- to senior-level professionals who work at official destination on destination marketing.
marketing organizations (DMOs).
Global Program Highlights
Allied members… • Global Attendee Meeting, Tuesday 28 July (see page 6)
This is the perfect opportunity for industry suppliers and partners • Global Lounge in the Business Exchange (see page 15)
to showcase products and services, and network with hundreds
of key DMO decision-makers. If your company is interested in • International Speakers:
attending, please review page 15. Eduardo Chaillo from the Mexico Tourism Board (General
Session: Champions of the Futures Study); Carmen Ciotola
Employees of state/regional associations of DMOs… from Tourism Montreal (TH104 Smart & Friendly Websites)
Stay close to the pulse of the industry and find out first-hand and a representative from the Greater Busan CVB (TH105 Cut
what your members are learning through our events. Through the Clutter & Maximize Social Media).
Students and educators… We hope you will utilize the convention to make vital
Full-time, registered tourism and hospitality students and faculty
are invited to join destination marketing professionals from connections and drive change in your destination.
around the world to explore opportunities, increase access, and
gain insight. This is an opportunity to see what the destination
marketing industry is all about!
Investing in the Future of Destination Marketing
In February 2009 the Foundation launched a new campaign, Destination
Excellence: Investing in the Future of Destination Marketing, in response to the
landmark 2008 Futures Study, which examined key trends and developments,
and established a framework for DMOs to plan for the future. The three
most pressing industry issues identified were:
Relevancy • Technology • Social Responsibility
Just as the heart of the Destination Excellence campaign revolves around
these three areas… they continue to drive the professional development
opportunities that DMAI offers our members. Each education session at
the Annual Convention is designed to be relevant to the super trends
identified in the Futures Study, with a particular emphasis on Relevancy,
Technology and Social Responsibility, which are the Study’s pillar issues.
Educational opportunities are just one of many solid deliverables that the Destination
Excellence campaign will provide DMOs and the individuals that make up the destination
For more information, or to contribute, contact Camille Johnson, campaign director, at +1.202.835.4088
or firstname.lastname@example.org. The goal is to raise a minimum of US$4,000,000 in pledges
through broad participation and new support from members, friends and partners.
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 3
Sunday & Monday Schedule
Sunday 26 July
8:30 a.m. – 5:00 p.m. CDME Core Course: Strategic Issues in
Destination Management (see page 12)
Monday 27 July Annual Business Meeting
8:30 a.m. – 11:30 a.m. DMAI Board of Directors Meeting 11:30 a.m. – 12:00 p.m.
8:30 a.m. – 5:00 p.m. CDME Core Course: Strategic Issues in
DMAI is dedicating a full day to conduct business for the
Destination Management (see page 12) association, including meetings of the DMAI Board of Directors
and the new Destination & Travel Foundation Board of Trustees,
11:30 a.m. – 12:00 p.m. Annual Business Meeting committee meetings, and the Annual Business Meeting. The
main agenda item at the Business Meeting is the election of the
12:00 p.m. – 2:00 p.m. Membership Committee Meeting slate of nominees for the DMAI Board.
12:00 p.m. – 1:30 p.m. Foundation Research Review
DMAI Leadership Event*
1:30 p.m. – 3:30 p.m. Foundation Board Meeting
6:30 p.m. – 8:30 p.m.
1:30 p.m. – 3:30 p.m. Allied Member Advisory Council Meeting Sponsored by
Sunday & Monday Schedule
2:00 p.m. – 4:00 p.m. Student & Educator Advisory Council Meeting
This event is hosted in honor of the volunteer leadership of
1:30 p.m. – 3:00 p.m. empowerMINT.com Committee Meeting DMAI and the Foundation. The DMO and industry professionals
who serve in this capacity truly shape the future direction of
3:00 p.m. – 4:30 p.m. Sales & Marketing Advisory Council the association and industry. On this night we express gratitude
Meeting for the professional investment they have made with a soirée at
the J.B. Fuqua Rooftop Pavilion, the most unique, open-aired
6:30 p.m. – 8:30 p.m. DMAI Leadership Event
venue in the metro Atlanta Region with panoramic views of
Centennial Olympic Park and the downtown Atlanta skyline.
*Volunteer leaders will receive a special invitation for this event with further details.
4 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
Foundation Golf Tournament, Luncheon Tuesday 28 July
and Live Auction 6:00 a.m. – 3:30 p.m. Foundation Golf Tournament, Luncheon
& Live Auction
Bus departs at 6:00 a.m.
Bus returns at 3:30 p.m. 8:00 a.m. – 12:00 p.m. CDME Core Course: Strategic Issues in
Signature Sponsor: Destination Management (see page 12)
11:30 a.m. – 3:30 p.m. Foundation Luncheon & Live Auction
Lunch Sponsor: Passkey International
12:00 p.m. – 4:00 p.m. Fundamentals of Destination Management
Join your colleagues for a round of golf and support your indus- & Marketing
try at the same time! This year’s tournament will be played at the
legendary Stonemont course at Stone Mountain Golf Club. The 12:00 p.m. – 2:00 p.m. Education Committee Meeting
original 18-hole layout was designed by the “father of modern
golf architecture,” Robert Trent Jones, Sr., and remains the only 12:00 p.m. – 2:00 p.m. State and Regional Association of DMOs
RTJ Sr. course open to the public in the state of Georgia.
The live auction and luncheon will follow play at the Stone Moun- 1:30 p.m. – 3:30 p.m. Niche Roundtable Sessions:
tain Golf Club where amazing advertising opportunities, trips, • Gaming Destinations
and other prizes will be up for grabs. Proceeds go to support the • Sports Marketing
• University Towns
Destination & Travel Foundation (formerly known as the DMAI
Foundation). Bring your checkbook to this one! 2:00 p.m. – 6:00 p.m. CDME Elective Courses:
Sponsor a Hole: US$1500; invite your customers to play! • Destination Visitor Behavior & Decision-
Making (see page 12)
Designated for allied members, a hole sponsorship includes
• Destination Internet & Database
one tee time for four players. Marketing (see page 12)
Allied Member Golfers: US$275; includes a round of golf
and lunch for one allied player. 2:00 p.m. – 4:00 p.m. Global Attendees Meeting
DMO Golfers: US$75; includes a round of golf and lunch 3:00 p.m. – 4:00 p.m. New Attendee/Mentor Orientation
for one DMO player.
3:00 p.m. – 4:00 p.m. Exhibitor Kick-off Meeting (see page 15)
Non-Golfers: US$35; Plan to attend the Awards Luncheon
& Live Auction! Bus departs the Hyatt Regency Atlanta on 4:15 p.m. – 5:45 p.m. Opening Ceremony & Keynote Speaker:
Peachtree Stree at 11:30 a.m. and returns at 3:30 p.m. Erik Weihenmayer, Champion in the Face
If you are interested in playing or sponsoring, please contact
email@example.com. 6:30 p.m. – 9:30 p.m. Opening Celebration at the World-Class
State and Regional Association of DMOs
12:00 p.m. – 2:00 p.m.
Are you involved in your state or regional association of DMOs?
If you’d like to exchange dialogue with other state and regional
association of DMO peers, don’t miss this lively group discussion
covering topics geared specifically to state and regional associa- DMAI
tions. Plan to share your experiences and challenges.
Annual Convention —
exclusively designed for
Fundamentals of Destination Management
& Marketing* destination management
12:00 p.m. – 4:00 p.m. & marketing professionals
This course is highly recommended for newer members and
PDM candidates. It provides important information and interac- Register at
tive discussion on DMOs, the practice of destination manage-
ment and marketing, and DMAI membership and education www.destinationmarketing.org
benefit opportunities. This course is a great introduction to the
profession. Participants receive the textbook, Fundamentals of
Destination Management & Marketing.
Presenters: Fran Bolson, CDME, President, Woodfield Chicago
Northwest CB; Jack Wert, FCDME, Executive Director, Naples, Marco
Island & Everglades CVB
Fee: US$75 (includes textbook and lunch)
*Pre-registration required. Course attendees earn 1.5 PDM credits.
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 5
Niche Roundtable Sessions Opening Celebration – Georgia Aquarium
1:30 p.m. – 3:30 p.m. 6:30 p.m. – 9:30 p.m.
If your destination fits one of these three niche markets, bring Sponsors:
your experiences to the table for one of these informal — yet
interactive — conversations:
• Gaming Destinations Nosh and nibble amongst the fishes … breathtaking views will
• Sports Marketing provide the backdrop for our Opening Celebration at the Georgia
• University Towns Aquarium, the largest aquarium in the world. With two large
aquatic observation windows featuring the whale shark and
beluga whale exhibits, you’ll find yourself face-to-face with exotic
Global Attendees Meeting fish and animals from every corner of the globe.
2:00 p.m. – 4:00 p.m.
This forum also provides an opportunity for members from out-
side of the United States to discuss relevant issues and trends
with their peers. In addition, get an update on DMAI’s current
global activities and plans.
New Attendee/Mentor Orientation
3:00 p.m. – 4:00 p.m.
This informative, fact-filled orientation will provide ways to
navigate the annual convention and hear about the “must at-
tend” events, meet other new attendees, and learn more about
Destination Marketing Association International.
Facilitator: Maura Allen Gast, FCDME, Executive Director of the Irving
(Texas) CVB and 2008 – 2009 DMAI Board Chair
Opening Ceremony & Keynote Speaker
4:15 p.m. – 5:45 p.m.
Opening Ceremony Sponsor: Atlanta CVB
Erik Weihenmayer, Blind Adventurer
Champion in the Face of
Keynote Speaker Sponsor:
Erik Weihenmayer is the only blind man in history to reach
the summit of the world’s highest peak — Mount Everest at
29,029 feet (8,848 metres). Despite losing his vision at the age of
13, Weihenmayer is an accomplished mountain climber, paraglider,
and skier, who has never let his blindness interfere with his passion
for an exhilarating and fulfilling life. Hear Weihenmayer speak
on the importance of harnessing the power of adversity, the
importance of a “rope team,” and the daily struggle to pursue your
dreams. This accomplished athlete, published author, and award
winning filmmaker shows that one does not have to have perfect
eyesight to have extraordinary vision.
6 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
Wednesday 29 July Morning Fun & Fitness*
6:30 a.m. – 7:30 a.m. Morning Fun & Fitness 6:30 a.m. – 7:30 a.m.
7:15 a.m. – 8:00 a.m. Straight Talk with DMAI (Breakfast)
8:00 a.m. – 5:00 p.m. CDME Elective Courses:
• Destination Visitor Behavior & Decision- Grab your shoes and welcome the first light of a new day.
Making (see page 12) This is a great opportunity to connect with your fellow
• Destination Internet & Database Marketing early-bird attendees.
(see page 12)
There is no fee for Morning Fun & Fitness; however,
8:15 a.m. – 9:15 a.m. General Session: Champions of The please indicate your interest when you register.
Futures Study (panel) *Limited to 50 people per day.
9:30 a.m. – 10:30 a.m. Mega-Knowledge Sessions
Breakfast: Straight Talk with DMAI
11:00 a.m. – 12:30 p.m. Interactive Learning Shirtsleeve Sessions
7:15 a.m. – 8:00 a.m.
12:30 p.m. – 2:45 p.m. Business Exchange & Product Presenta- Sponsor:
tions; Lunch (12:30 p.m. - 1:30 p.m.)
3:00 p.m. – 5:00 p.m. General Session: Roger Dow, Champion
of the Power of Travel Join DMAI for a continental breakfast and hear about the
association’s current major initiatives – relevancy, technology,
5:00 p.m. – 7:00 p.m. Reception in the Business Exchange
and social responsibility — including this year’s membership
7:00 p.m. Open Evening professional restructuring (which allows all professional staff
of a member DMO to be individual members of DMAI) and the
7:00 p.m. – 9:30 p.m. DMAI Former Chairs’ Dinner launch of empowerMINT.com. Voice your thoughts and ideas
Sponsor: IMEX, Regent Exhibitions (Invitation only) to Maura Allen Gast, FCDME, DMAI Board Chair, and Michael
Gehrisch, DMAI President & CEO — your hosts for this event!
Champions of The Futures Study (panel)
8:15 a.m. – 9:15 a.m.
Since DMAI unveiled the Futures Study in 2008, many DMOs
have embraced its findings. DMAI’s Board Chair, Maura Allen
Gast, FCDME, will lead a panel of forward-thinking DMO
executives who will share how their destinations are conducting
strategic conversations and the various trends shaping their
futures. The long-term application of the Futures Study, from a
strategic planning perspective, will also be examined.
Panelists: Eduardo Chaillo, CMM, CMP, Director of Strategic Business
Unit for U.S. and Canada, Mexico Tourism Board; Maura Allen Gast,
FCDME, Executive Director of the Irving (Texas) CVB and 2008 – 2009
DMAI Board Chair; Gary Sain, President & CEO, Orlando/Orange County
CVB Inc.; Martha Sheridan, President & CEO, Providence Warwick CVB;
Carl Wilgus, Executive Director, Pocono Mountains Visitors Bureau
Moderator: Thomas Cannon, Ph.D., Director, Tourism Management
Program, College of Business, University of Texas at San Antonio
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 7
Mega-Knowledge Sessions Interactive Learning Shirtsleeve Sessions
9:30 a.m. – 10:30 a.m. 11:00 a.m. – 12:30 p.m.
Roll up your shirtsleeves and meet with your colleagues in
W101 Financing DMOs in a Time of Crisis smaller groups to discuss hot issues and topics specific to
In these times, where traditional funding models are challenged your areas of expertise and interest. The format is informal and
by municipal budget deficits and other external factors, many conversational, so bring your experiences and challenges to the
destinations have established Tourism Improvement Districts as a table for discussion. This is a valuable time to network with oth-
sustainable DMO funding mechanism. This panel will feature case ers who can become great resources in the future.
studies from destinations that have moved forward in this arena.
Sessions open to DMO professionals, students, and educators only.
Panelists: Dan Fenton, President & CEO of the San Jose CVB and
CEO: US$6 Million Operating Budget
2009 – 2010 DMAI Board Chair; Ken Fischang, CHME, CMP, RES,
President & CEO, Sonoma County Tourism Board CEO: US$3 6 Million Operating Budget
Moderator: Marco Li Mandri, President, New City America CEO: US$1 3 Million Operating Budget
CEO: US$1 Million Operating Budget
W102 Life After Branding CM: Convention Sales and Marketing
Having shared his seven successful branding steps two years CO: Communications/Public Relations
ago, Bruce Turkel returns to DMAI to help you take your brand CS: Convention Bureau Services
to the next level. He’ll divulge how Picasso, Kellogg’s, and the FA: Finance and Administration
button man can help you build your business, and he’ll share
MA: Marketing (Consumer and Leisure)
real world ideas and techniques to put your existing brand to
work for your destination. ME: Membership
Presenter: Bruce Turkel, CEO, TURKEL Travel Marketing Experts
W103 Destination Architects
TM: Tourism Marketing
What is the DMO’s role in developing the destination? In this
VS: Visitor Services
session, discover how to create a vision for what your community
can become… as well as how to implement a new attraction that
becomes an integral part of your destination. Case studies will
feature Asheville, North Carolina; the Georgia Aquarium; and the
Mississippi Museum of Art. 3:00 p.m. – 5:00 p.m.
Panelists: David Holder, President, Syracuse CVB; Kelly Miller, CDME, Roger Dow, President & CEO,
Executive Director, Asheville Area CVB; Carey Rountree, Senior Vice U.S. Travel Association
President, Sales and Marketing, Georgia Aquarium; Wanda Wilson,
President & CEO, Jackson (Mississippi) CVB Champion of the Power
Discover the power of travel with Roger Dow, president and
CEO of the U.S. Travel Association. A leading industry advocate,
Dow has successfully unified the travel industry and — through a
substantial advocacy effort — has greatly increased the industry’s
influence on U.S. policymakers and media. Hear how continued
efforts toward industry unification and effective advocate policies
can unleash travel and tourism’s economic potential in all com-
munities around the world.
Reception in the Business Exchange
5:00 p.m. – 7:00 p.m.
Wrap up a productive day at this networking reception on the
Business Exchange tradeshow floor. It’s the perfect opportunity
to get a drink with a colleague, or meet a group before heading
to dinner. At the reception, visit with over 85 premier companies,
all of which serve the destination marketing industry and are
proud Allied Members of DMAI. Plus, don’t miss DMAI’s cash
drawing at 6:45 p.m. (See page 15 for more information
regarding the Business Exchange and the giveaway.)
8 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
Knowledge Sessions Thursday 30 July
8:30 a.m. – 10:00 a.m. 6:30 a.m. – 7:30 a.m. Morning Fun & Fitness (see page 7)
TH101 Information Technology in 7:30 a.m. – 8:15 a.m. Continental Breakfast
Destination Management — PDM Course 8:30 a.m. – 10:00 a.m. Knowledge Sessions
Discover key destination marketing technology, including how
to use a destination website as the “24-7” representation of the 10:30 a.m. – 12:00 p.m. Knowledge Sessions
DMO. Discuss how to adapt technology concepts to the destina-
tion marketing environment, plus, review content management 12:00 p.m. – 2:30 p.m. Business Exchange & Product Presenta-
tions; Lunch (12:00 p.m. - 1:00 p.m.)
and customer relation management (CRM) best practices.
Presenter: Maura Allen Gast, FCDME, Executive Director of the Irving 2:45 p.m. – 4:15 p.m. Closing General Session: Jim Gilmore,
(Texas) CVB and 2008-2009 DMAI Board Chair Champion of the Customer Experience
This course is required to receive a PDM certificate.
Pre-registration is required. Limited to 50 attendees. 5:30 p.m. – 8:00 p.m. Closing Celebration — Celebrate
Summer with the Spazmatics
TH102 Destination Marketing —
Marketing is the heart and soul of a DMO. This session exam-
ines the principle function and mission of the industry. Traditional
marketing approaches (research, price, product development,
packaging, distribution, promotion, advertising, public relations,
etc.) as well as emerging marketing approaches (such as
digital and social media) will be explored. This course provides
a foundation of information which you can use to build a truly
integrated marketing campaign for your destination.
Presenter: Newt Collinson, III, President & CEO, Collinson Publishing;
Jack Wert, FCDME, Executive Director, Naples, Marco Island &
This course is required to receive a PDM certificate. Pre-registration is
required. Limited to 50 attendees.
TH103 Green Standards… Is your 13 June to
“Going green” was one of eight super-trends listed in DMAI’s
2008 Futures Study, recognizing the increasing pressure on
destinations to be greener. Through APEX, the meetings and Register at
events industry has launched the first group of voluntary green www.destinationmarketing.org
standards, and “destination selection” is on the list. Is your
DMO prepared for planners to ask questions and make buying
decisions based on your answers? Explore the potential impact
of these standards and discuss ways that cities can overcome
some of the challenges faced in complying with the standards.
Panelists: Scott Beck, President & CEO, Salt Lake CVB;
Shawna McKinley, Project Manager, Meetings Strategies Worldwide
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 9
TH104 Smart & Friendly Websites Knowledge Sessions
In knowledge-intensive business environments such as travel, 10:30 a.m. – 12:00 p.m.
the most successful competitors are those that exploit the latest
technologies and information strategies. Learn how to achieve a TH201 Communications in Destination
practical balance between technology and consumer behavior Management — PDM Course
using best practices for smart and friendly websites. Stay abreast The central nervous system of any organization is
of the many potential competitors that offer information and communications, encompassing all aspects of the DMO. From
advice, and review case studies for mobile marketing platform media relations, community relations, publicity and marketing
integration, social marketing components, lead-generations for support to crisis communications and internal and external
DMO travel partners, and standards for measuring conversion audience communications — effective communication is a requi-
from the website. site. This course will examine the significance, the value, and the
Panelists: Carmen Ciotola, Vice President of Marketing, Tourism Montreal; mechanics of excellent communications for DMOs of all sizes.
Leah Woolford, Founder & CEO, USDM.net®
Presenter: Vicki Isley, Senior Vice President of Marketing & Communica-
tions, Destination DC; Peggy Bendel, Senior Vice President/Travel Marketing,
Development Counsellors International; Danielle Saba Courtenay, APR, Chief
TH105 Cut Through the Clutter & Marketing Officer, Orlando/Orange County CVB, Inc.
Maximize Social Media This course is required to receive a PDM certificate. Pre-registration is
The massive shift of “content” to the Internet continues at an required. Limited to 50 attendees.
accelerating pace. Everyone has heard the buzz regarding social
media, Web 2.0, and user generated content. Get a firsthand
look at how DMOs are leveraging and measuring “social TH202 Destination Product
networks” to their competitive advantage. A demonstration of Development — PDM Course
myDMAI will be incorporated; and Socious, a national social Every sales person needs a product to sell. Destinations — like
networks vendor, will share other industry trends and insights. products in every other industry — have a life cycle of change.
Panelists: Karen Gonzales, CMP, Vice President of Membership,
This course examines product life cycle and how a contemporary
DMAI; Cheryl Kilday, President & CEO, Loudoun CVA; Michael Pusateri, DMO facilitates the development of destination attractions. Learn
President and CEO, Vantage Strategies Consulting; Paul Schneider, about “placemaking,” creating products from available resources,
Senior VP of Business Development and Co-Founder, Socious, Inc. community visioning and the relationship that product develop-
ment has with the Futures Study and accreditation.
Presenter: Cole Carley, CDME, President & CEO, Fargo-Moorhead CVB
TH106 Providing Leadership During
This course is required to receive a PDM certificate. Pre-registration is
Turbulent Times required. Limited to 50 attendees.
Most successful business leaders can point to great
decisions that were made in poor economic conditions. In most
cases, these decisions would not have been made without the TH203 Casting the (Inter)Net: Capturing,
perceived crisis. This session will present case studies illustrating Generating & Keeping Demand
these decisions and real examples of opportunities presented by The Internet is the most effective means to cast the net for
the current economic situation. destination visitors, but to stand out in this crowded and complex
Panelists: Deb Archer, CDME, President & CEO, Greater Madison CVB; marketplace, DMOs need a totally integrated marketing plan.
Steve Moore, President & CEO, Greater Phoenix CVB; Gary Froeba, Discuss real-world examples of DMOs increasing visitor conver-
Regional Vice President, Omni Hotel at CNN Center sion and driving hotel bookings using search engine optimization
Moderator: Joe Lathrop, President, OCG, Inc. and marketing, strategic linking, email marketing, database
mining, and web analytics. Customer profiling and consumer
intelligence are also vital. Capture demand, generate demand,
TH107 Embrace the Changing Market & and keep demand by employing the tools in your online arsenal
Lead the Way in Sales & Marketing and enhancing the online experience.
Is your DMO simply reacting to changing market conditions? Panelists: Steven Paganelli, CDME, Vice President of Business
Today, DMOs are creating innovative and collaborative programs Development-DMOs, TIG Global, LLC; David Pavelko, Head of Industry –
of their own. Learn how DMO sales leaders are utilizing DMO East for Travel, Google
alliances and satellite offices to succeed, and discover the latest
in lead-sharing technology — a virtual online “DMO national sales
network.” Plus, hear firsthand which of these tools meeting plan- TH204 Packaged Travel: Discover
ners are utilizing. Leave this session with new ideas and afford- New Assets for Your Destination
able programs that generate new business for your destination! Investigate the latest trends in packaged travel and learn how
Panelists: Keith Backsen, Vice President of Sales, Spokane Regional
destinations are increasing their share of packaged travel and
CVB; Laurie Nelson-Choice, Director of Multi-Cultural Development, Visit FIT business. Destination case studies will be presented that
Milwaukee; a meeting professional representative demonstrate great partnerships with tour operators and illustrate
Moderator: Richard Vaughan, Senior Vice President, Sales & Marketing, how customer service can make the tour experience memorable.
Metro Tucson CVB Panelists: Ed Hall, President & CEO, Visit Rochester; Barb Bowman,
Director of Sales, Grand Junction VCB; Cookie Callahan, VP Business
Development, National Tour Association; Amanda Dyson Dana, Senior
Manager, Domestic Tour & Travel, Atlanta CVB
10 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
TH205 The ‘Total’ Visitor Experience & Closing General Session
Creating a Destination-Wide Culture 2:45 p.m. – 4:15 p.m.
A true visitor-centric destination will not just develop a brand… Jim Gilmore, Co-author of The
but live it. Delivering a great brand experience involves the Experience Economy: Work Is
brand, the strategy, and the customer experience. This session Theatre & Every Business a Stage
focuses on the right side of DMAI’s Visitor-Centric Strategic Map
(from the Futures Study) and explores how DMOs are moving Champion of the Customer
from concept to action by creating destination-wide culture that Experience
significantly defines the Total Visitor Experience. Learn how
DMOs can positively impact the visitor experience by messaging Sponsor:
visitors at the right ‘touch points’ — pre-, during, and post-visit.
Panelists: Ryan George, CEO, simpleview; Rick Hughes, CDME, President
& CEO, Kansas City CVA; Mickey Schaefer, CAE, President, Mickey Schaefer Jim Gilmore literally wrote the book that spawned worldwide
& Associates LLC; Harry Sladich, President/CEO, Spokane Regional CVB interest in experience design, customer experience manage-
Karen Williams, Executive Vice President, Louisville CVB ment, and experiential marketing. With his book, The Experience
Economy, now published in ten languages, Gilmore helps busi-
ness leaders around the world who have found their goods and
TH206 Strong Advertising in a
services commoditized to create memorable events to engage
Weak Economy customers in an inherently personal way.
The current economic climate creates inherent media chal-
lenges, which everyone is looking to survive. A panel of proven
professionals, who have successfully navigated through similar
Closing Celebration — Celebrate Summer
circumstances in the past, will share a blueprint for maximizing
with the Spazmatics
DMO advertising value despite recessionary obstacles. Learn
how to use advance analytics to assure your marketing dollars 5:30 p.m. – 8:00 p.m.
are invested wisely.
Panelists: Newt Collinson, III, President & CEO, Collinson Publishing;
Steve Hayes, Executive Vice President, Tampa Bay & Company;
Paul Winkle, Vice President & Publisher, Miles Media; Scott White, Director,
San Antonio CVB
Moderator: David Bohan, Chairman/CEO, BOHAN Advertising|Marketing
TH207 Can You Identify with
Today’s environment is more complex than ever, especially when
your destination attracts diverse visitors from all over the world.
DMOs not only need to provide a positive visitor experience, but
their staffs also need to understand the ever growing needs of
their customers and reflect the diversity of their communities.
The leaders and staff within DMOs must reflect the face of the
future by creating an inclusive infrastructure that identifies and
addresses these needs. Learn how your organization can in-
crease customer satisfaction, boost personnel and organizational
effectiveness, create and sustain a diverse workforce, and grow
profitability by competing successfully.
Panelists: Greg Ortale, President & CEO, Greater Houston CVB; Kitty Ratcliffe,
President, St. Louis CVC; John Rolfe, President & CEO, Go Wichita
Moderator: David Kliman, CMP, CMM, President, The Kliman Group
Join DMAI as we ROCK OUT to our favorite 80s rock band —
The Spazmatics! The Spazmatics will keep everyone energized
with lyrics from Billy Idol, Duran Duran, The GoGos, Culture Club,
WHAM!, Cyndi Lauper, The Clash, The Cure, Depeche Mode,
INXS, Bon Jovi, Prince and Madonna… to name just a few!
It’s a private party — just 2 blocks from the hotel — at
Atlanta’s Hard Rock Café, one of the top rated venues in the
City of Peaches! Yep, we’re going to rock the ATL! Come on
over… Break out your dance moves, grab a bite to eat and say
adieu to friends — until next time!
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 11
DMAI is proud to offer the Certified Destination Management
Executive (CDME) Program in conjunction with Purdue University.
CDME, which commenced in 1993, provides the only certification of
its kind designed specifically for senior executives and managers of
DMOs. It is a results-oriented vehicle that assists destination organiza-
tions in achieving their strategic goals, and prepares DMO executives
for increasing change and competition. The focus is on vision,
leadership, productivity, and implementation of business strategies.
Further Your Career.
Obtain your CDME designation — it is the highest educational achievement in the destination
industry! The CDME designation is conferred on all program participants who successfully
complete the three core courses and associated papers, two electives and a final exam.
To maintain the CDME credential, individuals are encouraged to take one elective course of
their choice every three years.
Member DMO Staff: US$1,350 Member DMO Staff: US$795
Non-member DMO Staff: US$1,825 Non-member DMO Staff: US$1,095
*Fees do not include registration for the convention.
Add US$225 to attend the full convention.
July— Atlanta February— Washington, DC
Core: Strategic Issues in Destination Management Core: Destination Leadership
26 – 28 July 2009 21 – 23 February 2010
Focus: key factors for successful destination marketing and Focus: strategic human resource and fiscal leadership,
DMO management: long-range visioning, strategic planning, development of a strong work team and financial management
global forces, and destination product development. system in destination organizations.
NEW! Elective: Destination Visitor Behavior & Decision-Making** Elective: Destination Advocacy & Community Relations**
28 – 29 July 2009 23 – 23 February 2010
Focus: psychology of travel; neuromarketing; “buying proposition”; Focus: developing and executing a segmented, ‘political’
visitor decision-making process; traveler habits/emotional ties; advocacy strategy for key community audiences.
off-line/online visitor influencers; social marketing interface;
building strong, persuadable brand communication messages.
Elective: Destination Internet & Database Marketing**
28 – 29 July 2009 For complete descriptions,
Focus: strategies to position DMO websites and optimize online visit www.destinationmarketing.org,
marketing, including database and email marketing, web design, keyword “CDME.”
search engine optimization, blogging, podcasting, and consumer-
generated content. CDME Lead Presenter:
November— Indianapolis Don Anderson, CDME, Director, CFS Office of Professional
Development, Purdue University
Core: Destination Marketing Planning
**The core and the elective courses do not overlap.
9 – 11 November 2009 Dates and locations subject to change.
Focus: destination marketing and travel trends; convention/
tourism research and evaluation; destination marketing strategy;
destination image and positioning; travel promotional programs;
destination sales techniques and partnerships.
Elective: Destination Positioning & Branding**
11 – 12 November 2009
Focus: branding; destination imagery research; positioning
strategy; brand promise development; DMO, community and
visitor industry roles in brand communications.
12 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
Professional in Destination Management (PDM) Certificate Program
Broaden your knowledge and be recognized for your commitment when you earn DMAI’s
Professional in Destination Management (PDM) Certificate! The PDM encourages DMO
professionals to obtain new knowledge and skills and become more effective and efficient as
destination leaders and CVB managers. Individuals who complete four required PDM courses*
and 36 additional credit hours — from DMAI’s broad array of educational sessions — receive a
PDM certificate. To qualify, credits must be earned during five consecutive years. DMAI only tracks
credits for individual professional staff members. All four required PDM courses are offered at
the Annual Convention and online:
Information Technology for PDM Courses Available Online!
Destination Management The four core PDM courses are also available
30 July, 8:30 a.m. online! Offered in partnership with The George
Washington University International Institute of
Tourism Studies, the online courses provide
30 July, 8:30 a.m. a convenient and economical option for
Destination Product Development destination professionals worldwide — take
these courses right from your desktop. For more
30 July, 10:30 a.m. information, visit www.destinationmarketing.org.
Communications in Destination *Required PDM courses are limited to 50 attendees each. Pre-register for each ses-
sion on your registration form. Pre-registered attendees will receive seating priority.
30 July, 10:30 a.m.
Broaden your DMO knowledge —
explore DMAI’s CDME &
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 13
Convention Registration Fees
Before 13 June 14 June to On-site
DMAI Member DMO US $750 US $900
Non-member DMO US $1,200 US $1,395
*Employees of DMAI Member State/Regional Associations of DMOs may attend the Annual Convention at the DMO Member rate.
Student Members US $50 US $125
Educator Members US $175 US $325
*Student and Educator Non-Members receive 15 months of DMAI membership with registration fee.
One Day Registration
Member DMO Staff US $295
Non-Member DMO Staff US $375
Cancellation Policy: A full refund minus a US$150 processing fee will be issued for written cancellation
requests received on or before 17 July 2009. No refunds will be given for requests received on 18 July 2009 or
later without proof of a medical or family emergency. To cancel, please email Kristen White at firstname.lastname@example.org.
Hotel Accommodations Transportation Information
Hyatt Regency Atlanta Air Travel
265 Peachtree Street NE Sponsor:
Atlanta, Georgia, USA 30303
American Airlines — the official carrier of DMAI — is offering
Book Your Hotel At: a special 10% discount on American Airlines and American
www.destinationmarketing.org. Eagle to the DMAI Annual Convention in Atlanta, Georgia. It’s
Hotel Key Card Sponsor: simple! Book online at www.AA.com. After you have selected
your flight(s) under the “Enter Passenger Details” tab, go to the
“Promotion Code” field and enter in A2179BF. This discount is
valid for travel 25 July – 2 August 2009. Tickets may also be
Room Rates: booked via the telephone at 1.800.433.1790, but a separate
Single: US$179 ticketing charge of US$20 per ticket applies. For guests outside
Double: US$199 of United States and Canada, please call your local reservations
number and refer to the DMAI Promotion Code..
Reservations must be made by 5 July 2009 to receive the
group rate. Convention Transportation
Extend your stay!
The DMAI rate applies 24 July – 2 August 2009.
Win a 2-night stay at the Hyatt Regency Atlanta DMAI and Schneider Publishing – our transportation sponsor –
for the DMAI Annual Convention! encourage convention attendees to use MARTA, Atlanta’s public
DMAI will hold multiple drawings for registered convention transit system, when possible. Bus transportation will be provided
attendees throughout May and June. For more information, to the Foundation Golf Tournament and Live Auction, the DMAI
go to www.destinationmarketing.org. Prize drawings include Leadership Event and the DMAI Former Chairs’ Dinner. Limited
room and tax only. shuttle service will be provided to the Closing Celebration.
For US$400, companions can enjoy all education sessions, daily
continental breakfasts and buffet luncheons, daily morning and
afternoon breaks, the receptions on Tuesday and Wednesday
nights, and Thursday’s closing event. Should they choose to
attend only one or two of these activities, DMAI offers tickets for
individual events, ranging from US$65-$125.
Register by Children’s Program
13 June to Bringing children to Atlanta? Children under 18 can enjoy all of the
meal functions, receptions, and outside events FREE of charge!
Save Money! Questions?
If you have questions regarding the meeting, contact Paul M.
Register at Griffin, Director of Meetings & Events, at pgriffin@destination-
marketing.org or +1.202.835.4206. For destination information,
www.destinationmarketing.org contact the Atlanta CVB at www.atlanta.net.
14 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
The Business Exchange is where DMO professionals go to make business connections!
Walk the Tradeshow Floor!
The tradeshow floor offers the best accessibility to allied member companies focused on
enhancing your DMO operations and positively impacting your bottom line. In today’s economy,
having reliable, effective and knowledgeable suppliers and service providers is more critical
than ever. With over 85 premier companies exhibiting — whether your need is a cutting-edge
technology product, publications, advertising, or consulting services — DMAI’s Business Exchange
will connect you with industry partners who can make things happen.
Business Exchange Giveaway!
Drop off your business card at the DMAI booth when you arrive at the Business Exchange
reception Wednesday evening. At 6:45 p.m. we’ll give away* US$500 cash or a complimentary
registration to DMAI’s 2010 Annual Convention in Hollywood, Florida!
*Winner’s choice — Exhibitors and sponsors are not eligible to enter the drawing. Participants must be present to win.
Business Exchange Hours Exhibitor and Sponsor Information
Wednesday 29 July Tuesday 28 July
12:30 p.m. – 2:45 p.m. Booth Set Up
5:00 p.m. – 7:00 p.m.* 12:00 p.m. – 8:00 p.m.
*Giveaway Drawing will be held at 6:45 p.m.
Exhibitor Kick-off Meeting and Reception
(exhibitors and sponsors highly encouraged to attend)
Thursday 30 July
3:00 p.m. – 4:00 p.m.
12:00 p.m. – 2:30 p.m.
Wednesday 29 July
Booth Set Up
Need to focus on a specific product or service? Plan to
8:00 a.m. – 10:30 a.m.
attend one (or more!) of our allied members’ ten (10) minute Thursday 30 July
product presentations. These sessions are informative, and Booth Tear Down
provide a group environment away from the exhibitors’ booths.
2:30 p.m. – 8:00 p.m.
For more information regarding product presentations
visit www.destinationmarketing.org. Contact information for Sponsorships and
all of DMAI’s participating partners is available at Exhibit Booths Available!
www.destinationmarketing.org, keyword “Buyers Guide.” DMAI offers four different levels of participation!
To reserve your space, contact Lauren Yanusas,
Start implementing solutions today!
Manager of Business Development and Membership, at
email@example.com or +1.202.835.4212.
Need To Check Your Email?
Visit the CyberConnections Café. DMAI’s
Wednesday 29 July Business Exchange
10:30 a.m. – 7:00 p.m. will connect you with
Thursday 30 July industry partners that
7:30 a.m. – 2:30 p.m. impact your bottom line
The Global Lounge is the place for attendees from all over the
world to touch base and socialize. Need a spot to meet up with
colleagues? The Global Lounge is the place!
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 15
A Special Thank You to Our Allied Member Sponsors and Exhibitors (listing as of 23 April 2009)
Annual Convention Platinum Sponsors
Annual Convention Gold Sponsors
DMAI 2009 Alliance Partners:
Your exclusive meeting information network
16 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
Silver Exhibitors: Events Calendar
BARBERSTOCK 22 – 24 June 2009 9 – 11 November 2009
Madden Media Sales AcademyTM Parts I & II Sales AcademyTM Parts I & II
Meredith Travel Marketing/Navigate Media Chicago, Illinois Indianapolis, Indiana
Mickey Schaefer & Associates, LLC 24 June 2009 9 – 12 November 2009
New Media Gateway Destinations Showcase CDME Courses
simpleview, inc. Chicago, Illinois Indianapolis, Indiana
Travelocity 26 – 29 July 2009 11 – 13 November 2009
TripAdvisor CDME Courses Destination Management &
Atlanta, Georgia Marketing Institute
Worth International Media Group
28 – 30 July 2009 Indianapolis, Indiana
95th Annual Convention 11 – 13 November 2009
American Airlines Group & Meeting Travel Atlanta, Georgia e-Marketing Insight Conference
ARC 22 – 25 September 2009 Indianapolis, Indiana
ARES- Advanced Reservation Systems, Inc. Destination Sales Training 14 December 2009
Collinson Publishing Parts I & II Convention Sales Shirtsleeves
Community Marketing, Inc./GLCVB Belgrade, Serbia Chicago, Illinois
CSL International 5 – 8 October 2009
CustomNEWS, Inc./USAE Destination Sales Training
D.K. Shifflet & Associates, Ltd. Parts I & II Upcoming DMAI
Dubai, United Arab Emirates Annual Conventions:
Department of Homeland Security/US-VISIT
DestinationsTV 11 – 13 October 2009 21 – 23 July 2010
DMO Technology Forum Hollywood, Florida
Development Counsellors International (DCI)
Bonita Springs, Florida
eBrains Inc. 20 – 22 July 2011
empowerMINT.com 12 – 14 October 2009 New Orleans, Louisiana
E-proDirect & MeetingMart LLC 16 – 18 July 2012
Bonita Springs, Florida
EXPO magazine/Red7media Seattle, Washington
13 – 16 October 2009
IGENO Seattle, Washington
International Association of Exhibitions and Events™ (IAEE)
14 – 16 October 2009
International Gay & Lesbian Travel Association (IGLTA)
Leadership Forum – Europe
JackRabbit Systems Glasgow, Scotland
John Paradiso & Associates
Lou Hammond & Associates
Meetings & Conventions Magazine
National Association of Sports Commissions
Plan Your Meetings
Reach Market Planning, LLC
Ruf Strategic Solutions
Software Management, Inc.
Travel Ad Network
Trends Analysis Projections, LLC
TURKEL Travel Marketing Experts
Ungerboeck Systems International
USDM.net® (U.S. Destination Marketing, Inc.)
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 17
Greater Atlanta Attractions
Atlanta has been dubbed everything from “Hotlanta” and “capital of the new South” to “the next international city.”
Fueled by local mega companies like Coca Cola, Home Depot and Holiday Inn, the prestige of hosting the 1996 Summer
Olympic Games and the energy of young upwardly mobile types - Atlanta has earned its place on the map. From world-
class restaurants and cultural attractions to a hip nightlife and sporting events galore, the city is truly cosmopolitan.
Yet, Atlanta has also maintained its historic character. Stop by the Atlanta History Center, visit the Martin Luther King Jr.
Historical Site, or browse through the former home of famous author Margaret Mitchell. Whether you choose modern
urban endeavors or old southern pleasures, Atlanta will not disappoint.
Atlanta Discounts What to see and do!
The Atlanta CVB has created a Southern Hospitality Savings Downtown Sightseeing, Atlanta CityPass
Card exclusively for DMAI attendees and exhibitors. The program Within blocks of the convention hotel, you can enjoy several
provides convention goers great discounts and special offers to notable attractions, including: Centennial Olympic Park,
make the most out of your trip to Atlanta. DMAI attendees can one of the most popular spots in the city which features the
take advantage of special deals at attractions, restaurants, retail world’s largest Olympic Ring fountain and hosts concerts, family
outlets, spas, theaters, and transportation providers, by printing activities, and festivals; the Georgia Aquarium, the world’s
the discount card and showing it at participating establishments. largest aquarium, and the only facility outside of Asia to house
whale sharks, the world’s largest fish; Inside CNN Atlanta,
Visit the Annual Convention Planning Guide at
providing an up-close look at global news in the making; and
www.destinationmarketing.org to download the World of Coca-Cola, which displays more than 1,200
your card. never-before-seen artifacts related to Coca-Cola and offers visitors
nearly 70 different variations of Coke to sample from around the
Easy to Get There, Easy to Get Around! world. Atlanta CityPass is a valuable collection of six of the
most visited and loved Atlanta attractions — including the
Hartsfield-Jackson Atlanta International Airport, which is
aquarium, CNN, and Coca-Cola — that saves visitors up to
located seven miles south of downtown Atlanta, is the world’s
50% off participating attractions. CityPass can be purchased
most accessible airport. Once you are there, MARTA — Atlanta’s
at www.atlanta.net/citypass or at participating attractions.
rail system which services the major business and tourist areas
of Downtown, Midtown and Buckhead — is US$1.75 per person. Midtown
On MARTA, the hotel is 15 minutes from Hartsfield Atlanta Midtown offers a blend of dining, cultural attractions and nightlife
International Airport (eight stops), with an indoor connection at in an urban setting with the comfort of an increasingly residential
MARTA’s Peachtree Center Station. area. Known as the heart of the arts in Atlanta, Midtown houses
the Atlanta Botanical Garden (a hidden gem, offering stunning
views of the Atlanta skyline and a glimpse of the world’s rarest
orchids), Piedmont Park, the Woodruff Arts Center, and the Fox
Theater. The Margaret Mitchell House, where she wrote “Gone
with the Wind,” is also in Midtown.
In addition to the downtown sights mentioned, family-friendly
activities include: Zoo Atlanta, one of the oldest operating U.S.
zoos and the home of pandas, gorillas, and Sumatran tigers;
and Imagine It! The Children’s Museum of Atlanta, featuring
hands-on, colorful exhibits and activities where children can
discover and explore how things work in their world.
Window shop in Atlantic Station without spending a dime.
Centennial Olympic Park hosts several free events, including
Wednesday Wind Down with live music and daily shows at
the Fountain of Rings the world’s largest interactive fountain,
which — four times a day at 12:30 p.m., 3:30 p.m., 6:30 p.m.
and 9 p.m. — is choreographed to songs such as Tchaikovsky’s
1812 Overture and The Beatles’ Twist and Shout. Martin
Luther King Jr. Historic Site includes tours of Dr. King’s birth
home, Ebenezer Baptist Church, his final resting place, and the
Visitor Center exhibiting civil rights memorabilia. In Midtown,
Flicks on 5th showcases recent motion pictures at Technology
Square on Wednesday nights in July
18 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
is looking for…
Call For Stories
As part of this year’s theme, DMAI is collecting “destination champion” stories.
Tell us who from your organization* is a destination champion. DMAI will recognize
these individuals and share powerful examples of great destination champions.
The story possibilities are endless.
• Last September when Hurricane Ike devastated Galveston Island, the entire CVB team truly stepped up to
lead. Despite personal losses, they immediately contacted local tourism partners to access conditions and offer
support, contacted clients with up-to-date information, and worked with the City and media to send accurate
messages balancing the losses suffered while acknowledging that tourism would help with a quick recovery.
Today, tourism is back in gear on Galveston Island, largely due to the efforts of the champion CVB staff.
• Lauren Simon, Kelly Tope and the marketing team of the Scottsdale, Arizona CVB have championed a very
successful green initiative for their destination. Initially created for tourism businesses, the Green by Design
Tool Kit is now used not only by CVB members, but also local non-tourism businesses, schools and non-profits.
• For almost a decade the Greater Miami CVB has kept stakeholders apprised of the impact of tourism on Miami
and the efforts of the GMCVB with a weekly communication piece titled, What’s Happening This Week @ The
Greater Miami CVB. For the past three years, Ginny Gutierrez and Carolyn Keating — two great advocates of the
Miami CVB — have been the ghostwriters behind the communication piece, which is distributed to 15,000 people.
• Tony Hill and Nadine Carter of USA Today are long time champions of destinations. This past February, they
arranged an editorial meeting with DMAI’s Board of Directors and the publication’s top editors for the travel and
business travel sections. The editors left with new perspective shared by the DMO executives; and the execs
left with clear strategies on how to pitch a story to the press.
USA Today editors meet
Hurricane Ike devastated with DMAI’s Board
Kelly Tope, of Directors
Galveston Island Scottsdale, Arizona CVB
Scottsdale, Arizona CVB
Greater Miami CVB tourism updates
Tell us who your destination champions are!
Submit stories at www.destinationmarketing.org.
*This is not just limited to DMO members… allied members, students and educators are
encouraged to share stories of how they have championed destinations as well!
Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org 19
2025 M Street NW, Suite 500
Washington, DC 20036 USA
95th Annual Convention, 28 – 30 July 2009
Hyatt Regency Atlanta, Atlanta, Georgia USA
Please recycle! Join us in Register Now Follow DMAI on
supporting the recycling campaign. www.destinationmarketing.org www.twitter.com/DMAI09!