95th Annual Convention_ 28 – 30 July 2009 Hyatt Regency Atlanta

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					95th Annual Convention, 28 – 30 July 2009
Hyatt Regency Atlanta, Atlanta, Georgia USA




                                        Register Now
                         www.destinationmarketing.org

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                                        Schedule at a Glance
    Sunday 26 July                                                         Wednesday 29 July
    8:30 a.m. – 5:00 p.m.    CDME Core Course: Strategic Issues in         6:30 a.m. – 7:30 a.m.    Morning Fun & Fitness
                             Destination Management (Day 1 of 3)
                                                                           7:15 a.m. – 8:00 a.m.    Straight Talk with DMAI (Breakfast)

    Monday 27 July                                                         8:00 a.m. – 5:00 p.m.    CDME Elective Course: Destination Visitor
                                                                                                    Behavior & Decision-Making (Day 2 of 2)
    8:30 a.m. – 11:30 a.m.   DMAI Board of Directors Meeting
                                                                           8:00 a.m. – 5:00 p.m.    CDME Elective Course: Destination Internet
    8:30 a.m. – 5:00 p.m.    CDME Core Course: Strategic Issues in                                  & Database Marketing (Day 2 of 2)
                             Destination Management (Day 2 of 3)
                                                                           8:15 a.m. – 9:15 a.m.    General Session: Champions of
    11:30 a.m. – 12:00 p.m. Annual Business Meeting                                                 The Futures Study (panel)

    12:00 p.m. – 2:00 p.m.   Membership Committee Meeting                  9:30 a.m. – 10:30 a.m.   Mega-Knowledge Sessions

    12:00 p.m. – 1:30 p.m.   Foundation Research Review                    11:00 a.m. – 12:30 p.m. Interactive Learning Shirtsleeve Sessions
                             Committee Meeting
                                                                           12:30 p.m. – 2:45 p.m.   Business Exchange & Product
    1:30 p.m. – 3:30 p.m.    Foundation Board Meeting                                               Presentations with Lunch

    1:30 p.m. – 3:30 p.m.    Allied Member Advisory Council Meeting        3:00 p.m. – 5:00 p.m.    General Session: Roger Dow,
                                                                                                    Champion of the Power of Travel
    2:00 p.m. – 4:00 p.m.    Student & Educator Advisory Council Meeting
                                                                           5:00 p.m. – 7:00 p.m.    Reception in the Business Exchange
    1:30 p.m. – 3:00 p.m.    empowerMINT.com Committee Meeting
                                                                           7:00 p.m.                Open Evening
    3:00 p.m. – 4:30 p.m.    Sales & Marketing Advisory Council Meeting
                                                                           7:00 p.m. – 9:30 p.m.    DMAI Former Chairs’ Dinner
    6:30 p.m. – 8:30 p.m.    DMAI Leadership Event



    Tuesday 28 July                                                        Thursday 30 July
    6:00 a.m. – 3:30 p.m.    Foundation Golf Tournament, Luncheon          6:30 a.m. – 7:30 a.m.    Morning Fun & Fitness
                             & Live Auction
                                                                           7:30 a.m. – 8:15 a.m.    Continental Breakfast
    8:00 a.m. – 12:00 p.m.   CDME Core Course: Strategic Issues in
                             Destination Management (Day 3 of 3)           8:30 a.m. – 10:00 a.m.   Knowledge Sessions

    11:30 a.m. – 3:30 p.m.   Foundation Luncheon & Live Auction            10:30 a.m. – 12:00 p.m. Knowledge Sessions

    12:00 p.m. – 4:00 p.m.   Fundamentals of Destination Management        12:00 p.m. – 2:30 p.m.   Business Exchange & Product
                             & Marketing                                                            Presentations with Lunch

    12:00 p.m. – 2:00 p.m.   Education Committee Meeting                   2:45 p.m. – 4:15 p.m.    Closing General Session: Jim Gilmore,
                                                                                                    Champion of the Customer Experience
    12:00 p.m. – 2:00 p.m.   State and Regional Association of DMOs
                             Shirtsleeves                                  5:30 p.m. – 8:00 p.m.    Closing Celebration — Celebrate Summer
                                                                                                    with the Spazmatics
    1:30 p.m. – 3:30 p.m.    Niche Roundtable Sessions:
                             Gaming Destinations, Sports Marketing,
                             University Towns

    2:00 p.m. – 6:00 p.m.    CDME Elective Course: Destination Visitor
                             Behavior & Decision-Making (Day 1 of 2)

    2:00 p.m. – 6:00 p.m.    CDME Elective Course: Destination Internet
                             & Database Marketing (Day 1 of 2)

    2:00 p.m. – 4:00 p.m.    Global Attendee Meeting

    3:00 p.m. – 4:00 p.m.    New Attendee/Mentor Orientation

    3:00 p.m. – 4:00 p.m.    Exhibitor Kick-off Meeting

    4:15 p.m. – 5:45 p.m.    Opening Ceremony & Keynote Speaker:
                             Erik Weihenmayer, Champion in the Face
                             of Adversity

    6:30 p.m. – 9:30 p.m.    Opening Celebration at the World-
                             Class Georgia Aquarium




2               Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
The DMAI Annual Convention — exclusively designed for destination management and marketing professionals — will
give you the tools to champion your destination. Atlanta’s energy provides the perfect backdrop for focused education
sessions by leading experts, unparalleled networking opportunities and effective business solutions.
Who should attend?                                                    International Attendees
DMO professionals…                                                    The World Is Coming to Atlanta — Address Your Global
As the single most important event of the year for DMO                Business Needs at DMAI Global DMO leaders will gather in
professionals, DMAI’s Annual Convention is the place for all          Atlanta to share ideas, experiences, insights and best practices
mid- to senior-level professionals who work at official destination   on destination marketing.
marketing organizations (DMOs).
                                                                      Global Program Highlights
Allied members…                                                       • Global Attendee Meeting, Tuesday 28 July (see page 6)
This is the perfect opportunity for industry suppliers and partners   • Global Lounge in the Business Exchange (see page 15)
to showcase products and services, and network with hundreds
of key DMO decision-makers. If your company is interested in          • International Speakers:
attending, please review page 15.                                       Eduardo Chaillo from the Mexico Tourism Board (General
                                                                        Session: Champions of the Futures Study); Carmen Ciotola
Employees of state/regional associations of DMOs…                       from Tourism Montreal (TH104 Smart & Friendly Websites)
Stay close to the pulse of the industry and find out first-hand         and a representative from the Greater Busan CVB (TH105 Cut
what your members are learning through our events.                      Through the Clutter & Maximize Social Media).
Students and educators…                                               We hope you will utilize the convention to make vital
Full-time, registered tourism and hospitality students and faculty
are invited to join destination marketing professionals from          connections and drive change in your destination.
around the world to explore opportunities, increase access, and
gain insight. This is an opportunity to see what the destination
marketing industry is all about!


                                 Destination Excellence:
                     Investing in the Future of Destination Marketing
In February 2009 the Foundation launched a new campaign, Destination
Excellence: Investing in the Future of Destination Marketing, in response to the
landmark 2008 Futures Study, which examined key trends and developments,
and established a framework for DMOs to plan for the future. The three
most pressing industry issues identified were:
                    Relevancy • Technology • Social Responsibility
Just as the heart of the Destination Excellence campaign revolves around
these three areas… they continue to drive the professional development
opportunities that DMAI offers our members. Each education session at
the Annual Convention is designed to be relevant to the super trends
identified in the Futures Study, with a particular emphasis on Relevancy,
Technology and Social Responsibility, which are the Study’s pillar issues.

Educational opportunities are just one of many solid deliverables that the Destination
Excellence campaign will provide DMOs and the individuals that make up the destination
marketing industry.
For more information, or to contribute, contact Camille Johnson, campaign director, at +1.202.835.4088
or cjohnson@destinationmarketing.org. The goal is to raise a minimum of US$4,000,000 in pledges
through broad participation and new support from members, friends and partners.



              Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                                    3
                                                      Sunday & Monday Schedule
                           Sunday 26 July
                           8:30 a.m. – 5:00 p.m.    CDME Core Course: Strategic Issues in
                                                    Destination Management (see page 12)



                           Monday 27 July                                                         Annual Business Meeting
                           8:30 a.m. – 11:30 a.m.   DMAI Board of Directors Meeting               11:30 a.m. – 12:00 p.m.
                           8:30 a.m. – 5:00 p.m.    CDME Core Course: Strategic Issues in
                                                                                                  DMAI is dedicating a full day to conduct business for the
                                                    Destination Management (see page 12)          association, including meetings of the DMAI Board of Directors
                                                                                                  and the new Destination & Travel Foundation Board of Trustees,
                           11:30 a.m. – 12:00 p.m. Annual Business Meeting                        committee meetings, and the Annual Business Meeting. The
                                                                                                  main agenda item at the Business Meeting is the election of the
                           12:00 p.m. – 2:00 p.m.   Membership Committee Meeting                  slate of nominees for the DMAI Board.
                           12:00 p.m. – 1:30 p.m.   Foundation Research Review
                                                    Committee Meeting
                                                                                                  DMAI Leadership Event*
                           1:30 p.m. – 3:30 p.m.    Foundation Board Meeting
                                                                                                  6:30 p.m. – 8:30 p.m.
                           1:30 p.m. – 3:30 p.m.    Allied Member Advisory Council Meeting        Sponsored by
Sunday & Monday Schedule




                           2:00 p.m. – 4:00 p.m.    Student & Educator Advisory Council Meeting
                                                                                                  This event is hosted in honor of the volunteer leadership of
                           1:30 p.m. – 3:00 p.m.    empowerMINT.com Committee Meeting             DMAI and the Foundation. The DMO and industry professionals
                                                                                                  who serve in this capacity truly shape the future direction of
                           3:00 p.m. – 4:30 p.m.    Sales & Marketing Advisory Council            the association and industry. On this night we express gratitude
                                                    Meeting                                       for the professional investment they have made with a soirée at
                                                                                                  the J.B. Fuqua Rooftop Pavilion, the most unique, open-aired
                           6:30 p.m. – 8:30 p.m.    DMAI Leadership Event
                                                                                                  venue in the metro Atlanta Region with panoramic views of
                                                                                                  Centennial Olympic Park and the downtown Atlanta skyline.
                                                                                                  *Volunteer leaders will receive a special invitation for this event with further details.




     4                                 Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
                                                        Tuesday Schedule
Foundation Golf Tournament, Luncheon                                 Tuesday 28 July
and Live Auction                                                     6:00 a.m. – 3:30 p.m.    Foundation Golf Tournament, Luncheon
                                                                                              & Live Auction
Bus departs at 6:00 a.m.
Bus returns at 3:30 p.m.                                             8:00 a.m. – 12:00 p.m.   CDME Core Course: Strategic Issues in
Signature Sponsor:                                                                            Destination Management (see page 12)

                                                                     11:30 a.m. – 3:30 p.m.   Foundation Luncheon & Live Auction
Lunch Sponsor: Passkey International
                                                                     12:00 p.m. – 4:00 p.m.   Fundamentals of Destination Management
Join your colleagues for a round of golf and support your indus-                              & Marketing
try at the same time! This year’s tournament will be played at the
legendary Stonemont course at Stone Mountain Golf Club. The          12:00 p.m. – 2:00 p.m.   Education Committee Meeting
original 18-hole layout was designed by the “father of modern
golf architecture,” Robert Trent Jones, Sr., and remains the only    12:00 p.m. – 2:00 p.m.   State and Regional Association of DMOs
                                                                                              Shirtsleeves
RTJ Sr. course open to the public in the state of Georgia.
The live auction and luncheon will follow play at the Stone Moun-    1:30 p.m. – 3:30 p.m.    Niche Roundtable Sessions:
tain Golf Club where amazing advertising opportunities, trips,                                • Gaming Destinations
and other prizes will be up for grabs. Proceeds go to support the                             • Sports Marketing
                                                                                              • University Towns
Destination & Travel Foundation (formerly known as the DMAI
Foundation). Bring your checkbook to this one!                       2:00 p.m. – 6:00 p.m.    CDME Elective Courses:
   Sponsor a Hole: US$1500; invite your customers to play!                                    • Destination Visitor Behavior & Decision-
                                                                                                Making (see page 12)
   Designated for allied members, a hole sponsorship includes
                                                                                              • Destination Internet & Database
   one tee time for four players.                                                               Marketing (see page 12)




                                                                                                                                           Tuesday Schedule
   Allied Member Golfers: US$275; includes a round of golf
   and lunch for one allied player.                                  2:00 p.m. – 4:00 p.m.    Global Attendees Meeting

   DMO Golfers: US$75; includes a round of golf and lunch            3:00 p.m. – 4:00 p.m.    New Attendee/Mentor Orientation
   for one DMO player.
                                                                     3:00 p.m. – 4:00 p.m.    Exhibitor Kick-off Meeting (see page 15)
   Non-Golfers: US$35; Plan to attend the Awards Luncheon
   & Live Auction! Bus departs the Hyatt Regency Atlanta on          4:15 p.m. – 5:45 p.m.    Opening Ceremony & Keynote Speaker:
   Peachtree Stree at 11:30 a.m. and returns at 3:30 p.m.                                     Erik Weihenmayer, Champion in the Face
                                                                                              of Adversity
If you are interested in playing or sponsoring, please contact
peggy@teamprecision.com.                                             6:30 p.m. – 9:30 p.m.    Opening Celebration at the World-Class
                                                                                              Georgia Aquarium

State and Regional Association of DMOs
Shirtsleeves
12:00 p.m. – 2:00 p.m.
Are you involved in your state or regional association of DMOs?
If you’d like to exchange dialogue with other state and regional
association of DMO peers, don’t miss this lively group discussion
covering topics geared specifically to state and regional associa-              DMAI
tions. Plan to share your experiences and challenges.
                                                                       Annual Convention —
                                                                      exclusively designed for
Fundamentals of Destination Management
& Marketing*                                                          destination management
12:00 p.m. – 4:00 p.m.                                               & marketing professionals
This course is highly recommended for newer members and
PDM candidates. It provides important information and interac-                    Register at
tive discussion on DMOs, the practice of destination manage-
ment and marketing, and DMAI membership and education                     www.destinationmarketing.org
benefit opportunities. This course is a great introduction to the
profession. Participants receive the textbook, Fundamentals of
Destination Management & Marketing.
Presenters: Fran Bolson, CDME, President, Woodfield Chicago
Northwest CB; Jack Wert, FCDME, Executive Director, Naples, Marco
Island & Everglades CVB
Fee: US$75 (includes textbook and lunch)
*Pre-registration required. Course attendees earn 1.5 PDM credits.




                 Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                                        5
                                                                 Tuesday Schedule
                   Niche Roundtable Sessions                                                Opening Celebration – Georgia Aquarium
                   1:30 p.m. – 3:30 p.m.                                                    6:30 p.m. – 9:30 p.m.
                   If your destination fits one of these three niche markets, bring         Sponsors:
                   your experiences to the table for one of these informal — yet
                   interactive — conversations:
                   	 •	Gaming	Destinations                                                  Nosh and nibble amongst the fishes … breathtaking views will
                   	 •	Sports	Marketing                                                     provide the backdrop for our Opening Celebration at the Georgia
                   	 •	University	Towns                                                     Aquarium, the largest aquarium in the world. With two large
                                                                                            aquatic observation windows featuring the whale shark and
                                                                                            beluga whale exhibits, you’ll find yourself face-to-face with exotic
                   Global Attendees Meeting                                                 fish and animals from every corner of the globe.
                   2:00 p.m. – 4:00 p.m.
                   This forum also provides an opportunity for members from out-
                   side	of	the	United	States	to	discuss	relevant	issues	and	trends	
                   with their peers. In addition, get an update on DMAI’s current
                   global activities and plans.


                   New Attendee/Mentor Orientation
                   3:00 p.m. – 4:00 p.m.
                   This informative, fact-filled orientation will provide ways to
                   navigate the annual convention and hear about the “must at-
Tuesday Schedule




                   tend” events, meet other new attendees, and learn more about
                   Destination Marketing Association International.
                   Facilitator: Maura Allen Gast, FCDME, Executive Director of the Irving
                   (Texas) CVB and 2008 – 2009 DMAI Board Chair



                   Opening Ceremony & Keynote Speaker
                   4:15 p.m. – 5:45 p.m.
                   Opening Ceremony Sponsor: Atlanta CVB

                                      Erik Weihenmayer, Blind Adventurer

                                      Champion in the Face of
                                      Adversity
                                      Keynote Speaker Sponsor:




                   Erik Weihenmayer is the only blind man in history to reach
                   the summit of the world’s highest peak — Mount Everest at
                   29,029 feet (8,848 metres). Despite losing his vision at the age of
                   13, Weihenmayer is an accomplished mountain climber, paraglider,
                   and skier, who has never let his blindness interfere with his passion
                   for an exhilarating and fulfilling life. Hear Weihenmayer speak
                   on the importance of harnessing the power of adversity, the
                   importance of a “rope team,” and the daily struggle to pursue your
                   dreams. This accomplished athlete, published author, and award
                   winning filmmaker shows that one does not have to have perfect
                   eyesight to have extraordinary vision.




   6                           Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
                                                Wednesday Schedule
Wednesday 29 July                                                              Morning Fun & Fitness*
6:30 a.m. – 7:30 a.m.    Morning Fun & Fitness                                 6:30 a.m. – 7:30 a.m.
                                                                               Sponsor:
7:15 a.m. – 8:00 a.m.    Straight Talk with DMAI (Breakfast)

8:00 a.m. – 5:00 p.m.    CDME Elective Courses:
                         • Destination Visitor Behavior & Decision-            Grab your shoes and welcome the first light of a new day.
                           Making (see page 12)                                This is a great opportunity to connect with your fellow
                         • Destination Internet & Database Marketing           early-bird attendees.
                           (see page 12)
                                                                               There is no fee for Morning Fun & Fitness; however,
8:15 a.m. – 9:15 a.m.    General Session: Champions of The                     please indicate your interest when you register.
                         Futures Study (panel)                                 *Limited to 50 people per day.

9:30 a.m. – 10:30 a.m.   Mega-Knowledge Sessions
                                                                               Breakfast: Straight Talk with DMAI
11:00 a.m. – 12:30 p.m. Interactive Learning Shirtsleeve Sessions
                                                                               7:15 a.m. – 8:00 a.m.
12:30 p.m. – 2:45 p.m.   Business Exchange & Product Presenta-                 Sponsor:
                         tions; Lunch (12:30 p.m. - 1:30 p.m.)

3:00 p.m. – 5:00 p.m.    General Session: Roger Dow, Champion
                         of the Power of Travel                                Join DMAI for a continental breakfast and hear about the
                                                                               association’s current major initiatives – relevancy, technology,
5:00 p.m. – 7:00 p.m.    Reception in the Business Exchange
                                                                               and social responsibility — including this year’s membership




                                                                                                                                                      Wednesday Schedule
7:00 p.m.                Open Evening                                          professional restructuring (which allows all professional staff
                                                                               of a member DMO to be individual members of DMAI) and the
7:00 p.m. – 9:30 p.m.    DMAI Former Chairs’ Dinner                            launch of empowerMINT.com. Voice your thoughts and ideas
                         Sponsor: IMEX, Regent Exhibitions (Invitation only)   to Maura Allen Gast, FCDME, DMAI Board Chair, and Michael
                                                                               Gehrisch, DMAI President & CEO — your hosts for this event!



                                                                               General Session:
                                                                               Champions of The Futures Study (panel)
                                                                               8:15 a.m. – 9:15 a.m.
                                                                               Since DMAI unveiled the Futures Study in 2008, many DMOs
                                                                               have embraced its findings. DMAI’s Board Chair, Maura Allen
                                                                               Gast, FCDME, will lead a panel of forward-thinking DMO
                                                                               executives who will share how their destinations are conducting
                                                                               strategic conversations and the various trends shaping their
                                                                               futures. The long-term application of the Futures Study, from a
                                                                               strategic planning perspective, will also be examined.
                                                                               Panelists: Eduardo Chaillo, CMM, CMP, Director of Strategic Business
                                                                               Unit	for	U.S.	and	Canada,	Mexico	Tourism	Board;	Maura Allen Gast,
                                                                               FCDME, Executive Director of the Irving (Texas) CVB and 2008 – 2009
                                                                               DMAI Board Chair; Gary Sain, President & CEO, Orlando/Orange County
                                                                               CVB Inc.; Martha Sheridan, President & CEO, Providence Warwick CVB;
                                                                               Carl Wilgus, Executive Director, Pocono Mountains Visitors Bureau
                                                                               Moderator: Thomas Cannon, Ph.D., Director, Tourism Management
                                                                               Program,	College	of	Business,	University	of	Texas	at	San	Antonio




                                                                                              Network!
                                                                                         Register at
                                                                                 www.destinationmarketing.org



              Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                                                        7
                                                            Wednesday Schedule
                     Mega-Knowledge Sessions                                                 Interactive Learning Shirtsleeve Sessions
                     9:30 a.m. – 10:30 a.m.                                                  11:00 a.m. – 12:30 p.m.
                                                                                             Roll up your shirtsleeves and meet with your colleagues in
                     W101 Financing DMOs in a Time of Crisis                                 smaller groups to discuss hot issues and topics specific to
                     In these times, where traditional funding models are challenged         your areas of expertise and interest. The format is informal and
                     by municipal budget deficits and other external factors, many           conversational, so bring your experiences and challenges to the
                     destinations have established Tourism Improvement Districts as a        table for discussion. This is a valuable time to network with oth-
                     sustainable DMO funding mechanism. This panel will feature case         ers who can become great resources in the future.
                     studies from destinations that have moved forward in this arena.
                                                                                             Sessions open to DMO professionals, students, and educators only.
                     Panelists: Dan Fenton, President & CEO of the San Jose CVB and
                                                                                             CEO:        	US$6	Million	Operating	Budget
                     2009 – 2010 DMAI Board Chair; Ken Fischang, CHME, CMP, RES,
                     President & CEO, Sonoma County Tourism Board                            CEO: US$3	           6 Million Operating Budget
                     Moderator: Marco Li Mandri, President, New City America                 CEO: US$1	           3 Million Operating Budget
                                                                                             CEO:        	US$1	Million	Operating	Budget
                     W102 Life After Branding                                                CM: Convention Sales and Marketing
                     Having shared his seven successful branding steps two years             CO: Communications/Public Relations
                     ago, Bruce Turkel returns to DMAI to help you take your brand           CS: Convention Bureau Services
                     to the next level. He’ll divulge how Picasso, Kellogg’s, and the        FA:      Finance and Administration
                     button man can help you build your business, and he’ll share
                                                                                             MA: Marketing (Consumer and Leisure)
                     real world ideas and techniques to put your existing brand to
                     work for your destination.                                              ME: Membership
Wednesday Schedule




                     Presenter: Bruce Turkel,	CEO,	TURKEL	Travel	Marketing	Experts
                                                                                             RE: Research
                                                                                             SE: Students
                                                                                             TE: Technology
                     W103 Destination Architects
                                                                                             TM: Tourism Marketing
                     What is the DMO’s role in developing the destination? In this
                                                                                             VS: Visitor Services
                     session, discover how to create a vision for what your community
                     can become… as well as how to implement a new attraction that
                     becomes an integral part of your destination. Case studies will
                     feature Asheville, North Carolina; the Georgia Aquarium; and the
                                                                                             General Session
                     Mississippi Museum of Art.                                              3:00 p.m. – 5:00 p.m.
                     Panelists: David Holder, President, Syracuse CVB; Kelly Miller, CDME,                        Roger Dow, President & CEO,
                     Executive Director, Asheville Area CVB; Carey Rountree, Senior Vice                          U.S. Travel Association
                     President, Sales and Marketing, Georgia Aquarium; Wanda Wilson,
                     President & CEO, Jackson (Mississippi) CVB                                                   Champion of the Power
                                                                                                                  of Travel
                                                                                                                  Sponsor:



                                                                                             Discover the power of travel with Roger Dow, president and
                                                                                             CEO	of	the	U.S.	Travel	Association.	A	leading	industry	advocate,	
                                                                                             Dow has successfully unified the travel industry and — through a
                                                                                             substantial advocacy effort — has greatly increased the industry’s
                                                                                             influence	on	U.S.	policymakers	and	media.	Hear	how	continued	
                                                                                             efforts toward industry unification and effective advocate policies
                                                                                             can unleash travel and tourism’s economic potential in all com-
                                                                                             munities around the world.



                                                                                             Reception in the Business Exchange
                                                                                             5:00 p.m. – 7:00 p.m.
                                                                                             Wrap up a productive day at this networking reception on the
                                                                                             Business Exchange tradeshow floor. It’s the perfect opportunity
                                                                                             to get a drink with a colleague, or meet a group before heading
                                                                                             to dinner. At the reception, visit with over 85 premier companies,
                                                                                             all of which serve the destination marketing industry and are
                                                                                             proud Allied Members of DMAI. Plus, don’t miss DMAI’s cash
                                                                                             drawing at 6:45 p.m. (See page 15 for more information
                                                                                             regarding the Business Exchange and the giveaway.)




    8                            Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
                                                         Thursday Schedule
Knowledge Sessions                                                          Thursday 30 July
8:30 a.m. – 10:00 a.m.                                                      6:30 a.m. – 7:30 a.m.    Morning Fun & Fitness (see page 7)

TH101 Information Technology in                                             7:30 a.m. – 8:15 a.m.    Continental Breakfast
Destination Management — PDM Course                                         8:30 a.m. – 10:00 a.m.   Knowledge Sessions
Discover key destination marketing technology, including how
to use a destination website as the “24-7” representation of the            10:30 a.m. – 12:00 p.m. Knowledge Sessions
DMO. Discuss how to adapt technology concepts to the destina-
tion marketing environment, plus, review content management                 12:00 p.m. – 2:30 p.m.   Business Exchange & Product Presenta-
                                                                                                     tions; Lunch (12:00 p.m. - 1:00 p.m.)
and customer relation management (CRM) best practices.
Presenter: Maura Allen Gast, FCDME, Executive Director of the Irving        2:45 p.m. – 4:15 p.m.    Closing General Session: Jim Gilmore,
(Texas) CVB and 2008-2009 DMAI Board Chair                                                           Champion of the Customer Experience
This course is required to receive a PDM certificate.
Pre-registration is required. Limited to 50 attendees.                      5:30 p.m. – 8:00 p.m.    Closing Celebration — Celebrate
                                                                                                     Summer with the Spazmatics

TH102 Destination Marketing —
PDM Course
Marketing is the heart and soul of a DMO. This session exam-
ines the principle function and mission of the industry. Traditional
marketing approaches (research, price, product development,
packaging, distribution, promotion, advertising, public relations,
etc.) as well as emerging marketing approaches (such as




                                                                                                                                             Thursday Schedule
digital and social media) will be explored. This course provides
a foundation of information which you can use to build a truly
integrated marketing campaign for your destination.
Presenter: Newt Collinson, III, President & CEO, Collinson Publishing;
Jack Wert, FCDME, Executive Director, Naples, Marco Island &
Everglades CVB


                                                                             Register by
This course is required to receive a PDM certificate. Pre-registration is
required. Limited to 50 attendees.



TH103 Green Standards… Is your                                               13 June to
Destination Prepared?
“Going green” was one of eight super-trends listed in DMAI’s
                                                                             Save Money!
2008 Futures Study, recognizing the increasing pressure on
destinations to be greener. Through APEX, the meetings and                   Register at
events industry has launched the first group of voluntary green              www.destinationmarketing.org
standards, and “destination selection” is on the list. Is your
DMO prepared for planners to ask questions and make buying
decisions based on your answers? Explore the potential impact
of these standards and discuss ways that cities can overcome
some of the challenges faced in complying with the standards.
Panelists: Scott Beck, President & CEO, Salt Lake CVB;
Shawna McKinley, Project Manager, Meetings Strategies Worldwide




                 Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                                          9
                                                                Thursday Schedule
                    TH104 Smart & Friendly Websites                                             Knowledge Sessions
                    In knowledge-intensive business environments such as travel,                10:30 a.m. – 12:00 p.m.
                    the most successful competitors are those that exploit the latest
                    technologies and information strategies. Learn how to achieve a             TH201 Communications in Destination
                    practical balance between technology and consumer behavior                  Management — PDM Course
                    using best practices for smart and friendly websites. Stay abreast          The central nervous system of any organization is
                    of the many potential competitors that offer information and                communications, encompassing all aspects of the DMO. From
                    advice, and review case studies for mobile marketing platform               media relations, community relations, publicity and marketing
                    integration, social marketing components, lead-generations for              support to crisis communications and internal and external
                    DMO travel partners, and standards for measuring conversion                 audience communications — effective communication is a requi-
                    from the website.                                                           site. This course will examine the significance, the value, and the
                    Panelists: Carmen Ciotola, Vice President of Marketing, Tourism Montreal;   mechanics of excellent communications for DMOs of all sizes.
                    Leah Woolford,	Founder	&	CEO,	USDM.net®
                                                                                                Presenter: Vicki Isley, Senior Vice President of Marketing & Communica-
                                                                                                tions, Destination DC; Peggy Bendel, Senior Vice President/Travel Marketing,
                                                                                                Development Counsellors International; Danielle Saba Courtenay, APR, Chief
                    TH105 Cut Through the Clutter &                                             Marketing Officer, Orlando/Orange County CVB, Inc.
                    Maximize Social Media                                                       This course is required to receive a PDM certificate. Pre-registration is
                    The massive shift of “content” to the Internet continues at an              required. Limited to 50 attendees.

                    accelerating pace. Everyone has heard the buzz regarding social
                    media, Web 2.0, and user generated content. Get a firsthand
                    look at how DMOs are leveraging and measuring “social                       TH202 Destination Product
                    networks” to their competitive advantage. A demonstration of                Development — PDM Course
                    myDMAI will be incorporated; and Socious, a national social                 Every sales person needs a product to sell. Destinations — like
Thursday Schedule




                    networks vendor, will share other industry trends and insights.             products in every other industry — have a life cycle of change.
                    Panelists: Karen Gonzales, CMP, Vice President of Membership,
                                                                                                This course examines product life cycle and how a contemporary
                    DMAI; Cheryl Kilday, President & CEO, Loudoun CVA; Michael Pusateri,        DMO facilitates the development of destination attractions. Learn
                    President and CEO, Vantage Strategies Consulting; Paul Schneider,           about “placemaking,” creating products from available resources,
                    Senior VP of Business Development and Co-Founder, Socious, Inc.             community visioning and the relationship that product develop-
                                                                                                ment has with the Futures Study and accreditation.
                                                                                                Presenter: Cole Carley, CDME, President & CEO, Fargo-Moorhead CVB
                    TH106 Providing Leadership During
                                                                                                This course is required to receive a PDM certificate. Pre-registration is
                    Turbulent Times                                                             required. Limited to 50 attendees.
                    Most successful business leaders can point to great
                    decisions that were made in poor economic conditions. In most
                    cases, these decisions would not have been made without the                 TH203 Casting the (Inter)Net: Capturing,
                    perceived crisis. This session will present case studies illustrating       Generating & Keeping Demand
                    these decisions and real examples of opportunities presented by             The Internet is the most effective means to cast the net for
                    the current economic situation.                                             destination visitors, but to stand out in this crowded and complex
                    Panelists: Deb Archer, CDME, President & CEO, Greater Madison CVB;          marketplace, DMOs need a totally integrated marketing plan.
                    Steve Moore, President & CEO, Greater Phoenix CVB; Gary Froeba,             Discuss real-world examples of DMOs increasing visitor conver-
                    Regional Vice President, Omni Hotel at CNN Center                           sion and driving hotel bookings using search engine optimization
                    Moderator: Joe Lathrop, President, OCG, Inc.                                and marketing, strategic linking, email marketing, database
                                                                                                mining, and web analytics. Customer profiling and consumer
                                                                                                intelligence are also vital. Capture demand, generate demand,
                    TH107 Embrace the Changing Market &                                         and keep demand by employing the tools in your online arsenal
                    Lead the Way in Sales & Marketing                                           and enhancing the online experience.
                    Is your DMO simply reacting to changing market conditions?                  Panelists: Steven Paganelli, CDME, Vice President of Business
                    Today, DMOs are creating innovative and collaborative programs              Development-DMOs, TIG Global, LLC; David Pavelko, Head of Industry –
                    of their own. Learn how DMO sales leaders are utilizing DMO                 East for Travel, Google
                    alliances and satellite offices to succeed, and discover the latest
                    in lead-sharing technology — a virtual online “DMO national sales
                    network.” Plus, hear firsthand which of these tools meeting plan-           TH204 Packaged Travel: Discover
                    ners are utilizing. Leave this session with new ideas and afford-           New Assets for Your Destination
                    able programs that generate new business for your destination!              Investigate the latest trends in packaged travel and learn how
                    Panelists: Keith Backsen, Vice President of Sales, Spokane Regional
                                                                                                destinations are increasing their share of packaged travel and
                    CVB; Laurie Nelson-Choice, Director of Multi-Cultural Development, Visit    FIT business. Destination case studies will be presented that
                    Milwaukee; a meeting professional representative                            demonstrate great partnerships with tour operators and illustrate
                    Moderator: Richard Vaughan, Senior Vice President, Sales & Marketing,       how customer service can make the tour experience memorable.
                    Metro Tucson CVB                                                            Panelists: Ed Hall, President & CEO, Visit Rochester; Barb Bowman,
                                                                                                Director of Sales, Grand Junction VCB; Cookie Callahan, VP Business
                                                                                                Development, National Tour Association; Amanda Dyson Dana, Senior
                                                                                                Manager, Domestic Tour & Travel, Atlanta CVB




 10                              Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
                                                       Thursday Schedule
TH205 The ‘Total’ Visitor Experience &                                           Closing General Session
Creating a Destination-Wide Culture                                              2:45 p.m. – 4:15 p.m.
A true visitor-centric destination will not just develop a brand…                                 Jim Gilmore, Co-author of The
but live it. Delivering a great brand experience involves the                                     Experience Economy: Work Is
brand, the strategy, and the customer experience. This session                                    Theatre & Every Business a Stage
focuses on the right side of DMAI’s Visitor-Centric Strategic Map
(from the Futures Study) and explores how DMOs are moving                                         Champion of the Customer
from concept to action by creating destination-wide culture that                                  Experience
significantly defines the Total Visitor Experience. Learn how
DMOs can positively impact the visitor experience by messaging                                    Sponsor:
visitors at the right ‘touch points’ — pre-, during, and post-visit.
Panelists: Ryan George, CEO, simpleview; Rick Hughes, CDME, President
& CEO, Kansas City CVA; Mickey Schaefer, CAE, President, Mickey Schaefer         Jim Gilmore literally wrote the book that spawned worldwide
& Associates LLC; Harry Sladich, President/CEO, Spokane Regional CVB             interest in experience design, customer experience manage-
Karen Williams, Executive Vice President, Louisville CVB                         ment, and experiential marketing. With his book, The Experience
                                                                                 Economy, now published in ten languages, Gilmore helps busi-
                                                                                 ness leaders around the world who have found their goods and
TH206 Strong Advertising in a
                                                                                 services commoditized to create memorable events to engage
Weak Economy                                                                     customers in an inherently personal way.
The current economic climate creates inherent media chal-
lenges, which everyone is looking to survive. A panel of proven
professionals, who have successfully navigated through similar
                                                                                 Closing Celebration — Celebrate Summer
circumstances in the past, will share a blueprint for maximizing
                                                                                 with the Spazmatics




                                                                                                                                                      Thursday Schedule
DMO advertising value despite recessionary obstacles. Learn
how to use advance analytics to assure your marketing dollars                    5:30 p.m. – 8:00 p.m.
are invested wisely.
                                                                                                  Sponsor:
Panelists: Newt Collinson, III, President & CEO, Collinson Publishing;
Steve Hayes, Executive Vice President, Tampa Bay & Company;
Paul Winkle, Vice President & Publisher, Miles Media; Scott White, Director,
San Antonio CVB
Moderator: David Bohan, Chairman/CEO, BOHAN Advertising|Marketing


TH207 Can You Identify with
Your Customer?
Today’s environment is more complex than ever, especially when
your destination attracts diverse visitors from all over the world.
DMOs not only need to provide a positive visitor experience, but
their staffs also need to understand the ever growing needs of
their customers and reflect the diversity of their communities.
The leaders and staff within DMOs must reflect the face of the
future by creating an inclusive infrastructure that identifies and
addresses these needs. Learn how your organization can in-
crease customer satisfaction, boost personnel and organizational
effectiveness, create and sustain a diverse workforce, and grow
profitability by competing successfully.
Panelists: Greg Ortale, President & CEO, Greater Houston CVB; Kitty Ratcliffe,
President, St. Louis CVC; John Rolfe, President & CEO, Go Wichita
Moderator: David Kliman, CMP, CMM, President, The Kliman Group

                                                                                 Join	DMAI	as	we	ROCK	OUT	to	our	favorite	80s	rock	band	—	
                                                                                 The Spazmatics! The Spazmatics will keep everyone energized
                                                                                 with lyrics from Billy Idol, Duran Duran, The GoGos, Culture Club,
                                                                                 WHAM!, Cyndi Lauper, The Clash, The Cure, Depeche Mode,
                                                                                 INXS, Bon Jovi, Prince and Madonna… to name just a few!
                                                                                 It’s a private party — just 2 blocks from the hotel — at
                                                                                 Atlanta’s Hard Rock Café, one of the top rated venues in the
                                                                                 City of Peaches! Yep, we’re going to rock the ATL! Come on
                                                                                 over… Break out your dance moves, grab a bite to eat and say
                                                                                 adieu to friends — until next time!




                 Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                                                  11
                                                                       CDME Program
                                                                  DMAI is proud to offer the Certified Destination Management
                                                                  Executive (CDME) Program in conjunction with Purdue University.
                                                                  CDME, which commenced in 1993, provides the only certification of
                                                                  its kind designed specifically for senior executives and managers of
                                                                  DMOs. It is a results-oriented vehicle that assists destination organiza-
                                                                  tions in achieving their strategic goals, and prepares DMO executives
                                                                  for increasing change and competition. The focus is on vision,
                                                                  leadership, productivity, and implementation of business strategies.
               Further Your Career.
               Obtain your CDME designation — it is the highest educational achievement in the destination
               industry! The CDME designation is conferred on all program participants who successfully
               complete the three core courses and associated papers, two electives and a final exam.

               To maintain the CDME credential, individuals are encouraged to take one elective course of
               their choice every three years.
               CDME Fees*:
               Core                                                                     Elective
               Member DMO Staff:                               US$1,350                 Member DMO Staff:                              US$795
               Non-member DMO Staff:                           US$1,825                 Non-member DMO Staff:                          US$1,095
               *Fees do not include registration for the convention.
                Add	US$225	to	attend	the	full	convention.
CDME Program




               Upcoming Courses

               July— Atlanta                                                            February— Washington, DC
               Core: Strategic Issues in Destination Management                         Core: Destination Leadership
               26 – 28 July 2009                                                        21 – 23 February 2010
               Focus: key factors for successful destination marketing and              Focus: strategic human resource and fiscal leadership,
               DMO management: long-range visioning, strategic planning,                development of a strong work team and financial management
               global forces, and destination product development.                      system in destination organizations.
               NEW! Elective: Destination Visitor Behavior & Decision-Making**          Elective: Destination Advocacy & Community Relations**
               28 – 29 July 2009                                                        23 – 23 February 2010
               Focus: psychology of travel; neuromarketing; “buying proposition”;       Focus: developing and executing a segmented, ‘political’
               visitor decision-making process; traveler habits/emotional ties;         advocacy strategy for key community audiences.
               off-line/online visitor influencers; social marketing interface;
               building strong, persuadable brand communication messages.
               Elective: Destination Internet & Database Marketing**
               28 – 29 July 2009                                                        For complete descriptions,
               Focus: strategies to position DMO websites and optimize online           visit www.destinationmarketing.org,
               marketing, including database and email marketing, web design,           keyword “CDME.”
               search engine optimization, blogging, podcasting, and consumer-
               generated content.                                                       CDME Lead Presenter:
               November— Indianapolis                                                   Don Anderson, CDME, Director, CFS Office of Professional
                                                                                        Development,	Purdue	University
               Core: Destination Marketing Planning
                                                                                        **The core and the elective courses do not overlap.
               9 – 11 November 2009                                                     Dates and locations subject to change.
               Focus: destination marketing and travel trends; convention/
               tourism research and evaluation; destination marketing strategy;
               destination image and positioning; travel promotional programs;
               destination sales techniques and partnerships.
               Elective: Destination Positioning & Branding**
               11 – 12 November 2009
               Focus: branding; destination imagery research; positioning
               strategy; brand promise development; DMO, community and
               visitor industry roles in brand communications.




 12                          Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
                                         PDM Program
Professional in Destination Management (PDM) Certificate Program
Broaden your knowledge and be recognized for your commitment when you earn DMAI’s
Professional in Destination Management (PDM) Certificate! The PDM encourages DMO
professionals to obtain new knowledge and skills and become more effective and efficient as
destination leaders and CVB managers. Individuals who complete four required PDM courses*
and 36 additional credit hours — from DMAI’s broad array of educational sessions — receive a
PDM certificate. To qualify, credits must be earned during five consecutive years. DMAI only tracks
credits for individual professional staff members. All four required PDM courses are offered at
the Annual Convention and online:

Information Technology for                            PDM Courses Available Online!
Destination Management                                The four core PDM courses are also available
30 July, 8:30 a.m.                                    online! Offered in partnership with The George
                                                      Washington University International Institute of
Destination Marketing
                                                      Tourism Studies, the online courses provide
30 July, 8:30 a.m.                                    a convenient and economical option for
Destination Product Development                       destination professionals worldwide — take
                                                      these courses right from your desktop. For more
30 July, 10:30 a.m.                                   information, visit www.destinationmarketing.org.
Communications in Destination                         *Required PDM courses are limited to 50 attendees each. Pre-register for each ses-
                                                       sion on your registration form. Pre-registered attendees will receive seating priority.
Management
30 July, 10:30 a.m.




                                                                                                                                                 PDM Program
        Broaden your DMO knowledge —
        explore DMAI’s CDME &
        PDM Programs




            Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                                                13
                                                                    Planning Guide
                 Convention Registration Fees
                                                          Before 13 June                            14 June to On-site
                 DMAI Member DMO                             US $750                                     US $900
                 Non-member DMO                              US $1,200                                   US $1,395
                 *Employees of DMAI Member State/Regional Associations of DMOs may attend the Annual Convention at the DMO Member rate.
                                                               Member                                  Non-Member*
                 Student Members                             US $50                                      US $125
                 Educator Members                            US $175                                     US $325
                 *Student and Educator Non-Members receive 15 months of DMAI membership with registration fee.
                                                      One Day Registration
                 Member DMO Staff                            US $295
                 Non-Member DMO Staff                        US $375
                 Cancellation Policy:	A	full	refund	minus	a	US$150	processing	fee	will	be	issued	for	written	cancellation	
                 requests received on or before 17 July 2009. No refunds will be given for requests received on 18 July 2009 or
                 later without proof of a medical or family emergency. To cancel, please email Kristen White at kwhite@destinationmarketing.org.

                 Hotel Accommodations                                                             Transportation Information
                 Hyatt Regency Atlanta                                                            Air Travel
                 265 Peachtree Street NE                                                          Sponsor:
                 Atlanta,	Georgia,	USA	30303	
Planning Guide




                                                                                                  American Airlines — the official carrier of DMAI — is offering
                 Book Your Hotel At:                                                              a special 10% discount on American Airlines and American
                 www.destinationmarketing.org.                                                    Eagle to the DMAI Annual Convention in Atlanta, Georgia. It’s
                 Hotel Key Card Sponsor:                                                          simple! Book online at www.AA.com. After you have selected
                                                                                                  your flight(s) under the “Enter Passenger Details” tab, go to the
                                                                                                  “Promotion Code” field and enter in A2179BF. This discount is
                                                                                                  valid for travel 25 July – 2 August 2009. Tickets may also be
                 Room Rates:                                                                      booked via the telephone at 1.800.433.1790, but a separate
                 Single:        US$179                                                            ticketing	charge	of	US$20	per	ticket	applies.	For	guests	outside	
                 Double:        US$199                                                            of	United	States	and	Canada,	please	call	your	local	reservations	
                                                                                                  number and refer to the DMAI Promotion Code..
                 Reservations must be made by 5 July 2009 to receive the
                 group rate.                                                                      Convention Transportation
                                                                                                  Sponsor:
                 Extend your stay!
                 The DMAI rate applies 24 July – 2 August 2009.
                 Win a 2-night stay at the Hyatt Regency Atlanta                                  DMAI and Schneider Publishing – our transportation sponsor –
                 for the DMAI Annual Convention!                                                  encourage convention attendees to use MARTA, Atlanta’s public
                 DMAI will hold multiple drawings for registered convention                       transit system, when possible. Bus transportation will be provided
                 attendees throughout May and June. For more information,                         to the Foundation Golf Tournament and Live Auction, the DMAI
                 go to www.destinationmarketing.org. Prize drawings include                       Leadership Event and the DMAI Former Chairs’ Dinner. Limited
                 room and tax only.                                                               shuttle service will be provided to the Closing Celebration.

                                                                                                  Companion Program
                                                                                                  For	US$400,	companions	can	enjoy	all	education	sessions,	daily	
                                                                                                  continental breakfasts and buffet luncheons, daily morning and
                                                                                                  afternoon breaks, the receptions on Tuesday and Wednesday
                                                                                                  nights, and Thursday’s closing event. Should they choose to
                                                                                                  attend only one or two of these activities, DMAI offers tickets for
                                                                                                  individual	events,	ranging	from	US$65-$125.

                 Register by                                                                      Children’s Program

                 13 June to                                                                       Bringing children to Atlanta? Children under 18 can enjoy all of the
                                                                                                  meal functions, receptions, and outside events FREE of charge!

                 Save Money!                                                                      Questions?
                                                                                                  If you have questions regarding the meeting, contact Paul M.
                 Register at                                                                      Griffin, Director of Meetings & Events, at pgriffin@destination-
                                                                                                  marketing.org or +1.202.835.4206. For destination information,
                 www.destinationmarketing.org                                                     contact the Atlanta CVB at www.atlanta.net.



 14                           Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
                                                          Business Exchange
The Business Exchange is where DMO professionals go to make business connections!
Walk the Tradeshow Floor!
The tradeshow floor offers the best accessibility to allied member companies focused on
enhancing your DMO operations and positively impacting your bottom line. In today’s economy,
having reliable, effective and knowledgeable suppliers and service providers is more critical
than ever. With over 85 premier companies exhibiting — whether your need is a cutting-edge
technology product, publications, advertising, or consulting services — DMAI’s Business Exchange
will connect you with industry partners who can make things happen.

Business Exchange Giveaway!
Drop off your business card at the DMAI booth when you arrive at the Business Exchange
reception Wednesday evening. At 6:45 p.m. we’ll give away* US$500 cash or a complimentary
registration to DMAI’s 2010 Annual Convention in Hollywood, Florida!
*Winner’s choice — Exhibitors and sponsors are not eligible to enter the drawing. Participants must be present to win.




Business Exchange Hours                                                               Exhibitor and Sponsor Information
Wednesday 29 July                                                                     Tuesday 28 July
12:30 p.m. – 2:45 p.m.                                                                Booth Set Up




                                                                                                                                              Business Exchange
5:00 p.m. – 7:00 p.m.*                                                                12:00 p.m. – 8:00 p.m.
*Giveaway Drawing will be held at 6:45 p.m.
                                                                                      Exhibitor Kick-off Meeting and Reception
                                                                                      (exhibitors and sponsors highly encouraged to attend)
Thursday 30 July
                                                                                      3:00 p.m. – 4:00 p.m.
12:00 p.m. – 2:30 p.m.
                                                                                      Wednesday 29 July
                                                                                      Booth Set Up
Product Presentations
Need to focus on a specific product or service? Plan to
                                                                                      8:00 a.m. – 10:30 a.m.
attend one (or more!) of our allied members’ ten (10) minute                          Thursday 30 July
product presentations. These sessions are informative, and                            Booth Tear Down
provide a group environment away from the exhibitors’ booths.
                                                                                      2:30 p.m. – 8:00 p.m.
For more information regarding product presentations
visit www.destinationmarketing.org. Contact information for                           Sponsorships and
all of DMAI’s participating partners is available at                                  Exhibit Booths Available!
www.destinationmarketing.org, keyword “Buyers Guide.”                                 DMAI offers four different levels of participation!
                                                                                      To reserve your space, contact Lauren Yanusas,
Start implementing solutions today!
                                                                                      Manager of Business Development and Membership, at
                                                                                      lyanusas@destinationmarketing.org or +1.202.835.4212.
CyberConnections Café
Sponsor:

Need To Check Your Email?
Visit the CyberConnections Café.                                                      DMAI’s
Wednesday 29 July                                                                     Business Exchange
10:30 a.m. – 7:00 p.m.                                                                will connect you with
Thursday 30 July                                                                      industry partners that
7:30 a.m. – 2:30 p.m.                                                                 impact your bottom line
Global Lounge
Sponsors:




The Global Lounge is the place for attendees from all over the
world to touch base and socialize. Need a spot to meet up with
colleagues? The Global Lounge is the place!




                 Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                                         15
     A Special Thank You to Our Allied Member Sponsors and Exhibitors (listing as of 23 April 2009)

     Annual Convention Platinum Sponsors




     Annual Convention Gold Sponsors




     DMAI 2009 Alliance Partners:


                                                                               empower                             com
                                                                               Your exclusive meeting information network




16            Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
Silver Exhibitors:                                            Events Calendar
BARBERSTOCK                                                   22 – 24 June 2009              9 – 11 November 2009
Madden Media                                                  Sales AcademyTM Parts I & II   Sales AcademyTM Parts I & II
Meredith Travel Marketing/Navigate Media                      Chicago, Illinois              Indianapolis, Indiana
Mickey Schaefer & Associates, LLC                             24 June 2009                   9 – 12 November 2009
New Media Gateway                                             Destinations Showcase          CDME Courses
simpleview, inc.                                              Chicago, Illinois              Indianapolis, Indiana
Travelocity                                                   26 – 29 July 2009              11 – 13 November 2009
TripAdvisor                                                   CDME Courses                   Destination Management &
                                                              Atlanta, Georgia               Marketing Institute
Worth International Media Group
                                                              28 – 30 July 2009              Indianapolis, Indiana
Exhibitors:
                                                              95th Annual Convention         11 – 13 November 2009
American Airlines Group & Meeting Travel                      Atlanta, Georgia               e-Marketing Insight Conference
ARC                                                           22 – 25 September 2009         Indianapolis, Indiana
ARES- Advanced Reservation Systems, Inc.                      Destination Sales Training     14 December 2009
Collinson Publishing                                          Parts I & II                   Convention Sales Shirtsleeves
Community Marketing, Inc./GLCVB                               Belgrade, Serbia               Chicago, Illinois
CSL International                                             5 – 8 October 2009
CustomNEWS,	Inc./USAE                                         Destination Sales Training
D.K. Shifflet & Associates, Ltd.                              Parts I & II                   Upcoming DMAI
                                                              Dubai, United Arab Emirates    Annual Conventions:
Department	of	Homeland	Security/US-VISIT
DestinationsTV                                                11 – 13 October 2009           21 – 23 July 2010
                                                              DMO Technology Forum           Hollywood, Florida
Development Counsellors International (DCI)
                                                              Bonita Springs, Florida
eBrains Inc.                                                                                 20 – 22 July 2011
empowerMINT.com                                               12 – 14 October 2009           New Orleans, Louisiana
                                                              COO/CFO Forum
E-proDirect & MeetingMart LLC                                                                16 – 18 July 2012
                                                              Bonita Springs, Florida
EXPO magazine/Red7media                                                                      Seattle, Washington
                                                              13 – 16 October 2009
Good Housekeeping
                                                              Membership Shirtsleeves
IGENO                                                         Seattle, Washington
International Association of Exhibitions and Events™ (IAEE)
                                                              14 – 16 October 2009
International Gay & Lesbian Travel Association (IGLTA)
                                                              Leadership Forum – Europe
JackRabbit Systems                                            Glasgow, Scotland
John Paradiso & Associates
Longwoods International
Lou Hammond & Associates
Meeting Mentor
Meetings & Conventions Magazine
Meetings Media
Miles Media
National Association of Sports Commissions
NAVTEQ
Pace Communications
PricewaterhouseCoopers LLP
Plan Your Meetings
Reach Market Planning, LLC
Ruf Strategic Solutions
SearchWide
SmithBucklin Corporation/MCI
Software Management, Inc.
Travel Ad Network
Travel Spike
Trends Analysis Projections, LLC
TURKEL	Travel	Marketing	Experts
Ungerboeck	Systems	International
USDM.net®	(U.S.	Destination	Marketing,	Inc.)




              Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                         17
                               Greater Atlanta Attractions
     Atlanta has been dubbed everything from “Hotlanta” and “capital of the new South” to “the next international city.”
     Fueled by local mega companies like Coca Cola, Home Depot and Holiday Inn, the prestige of hosting the 1996 Summer
     Olympic Games and the energy of young upwardly mobile types - Atlanta has earned its place on the map. From world-
     class restaurants and cultural attractions to a hip nightlife and sporting events galore, the city is truly cosmopolitan.
     Yet, Atlanta has also maintained its historic character. Stop by the Atlanta History Center, visit the Martin Luther King Jr.
     Historical Site, or browse through the former home of famous author Margaret Mitchell. Whether you choose modern
     urban endeavors or old southern pleasures, Atlanta will not disappoint.

     Atlanta Discounts                                                     What to see and do!
     The Atlanta CVB has created a Southern Hospitality Savings            Downtown Sightseeing, Atlanta CityPass
     Card exclusively for DMAI attendees and exhibitors. The program       Within blocks of the convention hotel, you can enjoy several
     provides convention goers great discounts and special offers to       notable attractions, including: Centennial Olympic Park,
     make the most out of your trip to Atlanta. DMAI attendees can         one of the most popular spots in the city which features the
     take advantage of special deals at attractions, restaurants, retail   world’s largest Olympic Ring fountain and hosts concerts, family
     outlets, spas, theaters, and transportation providers, by printing    activities, and festivals; the Georgia Aquarium, the world’s
     the discount card and showing it at participating establishments.     largest aquarium, and the only facility outside of Asia to house
                                                                           whale sharks, the world’s largest fish; Inside CNN Atlanta,
     Visit the Annual Convention Planning Guide at
                                                                           providing an up-close look at global news in the making; and
     www.destinationmarketing.org to download                              the World of Coca-Cola, which displays more than 1,200
     your card.                                                            never-before-seen artifacts related to Coca-Cola and offers visitors
                                                                           nearly 70 different variations of Coke to sample from around the
     Easy to Get There, Easy to Get Around!                                world. Atlanta CityPass is a valuable collection of six of the
                                                                           most visited and loved Atlanta attractions — including the
     Hartsfield-Jackson Atlanta International Airport, which is
                                                                           aquarium, CNN, and Coca-Cola — that saves visitors up to
     located seven miles south of downtown Atlanta, is the world’s
                                                                           50% off participating attractions. CityPass can be purchased
     most accessible airport. Once you are there, MARTA — Atlanta’s
                                                                           at www.atlanta.net/citypass or at participating attractions.
     rail system which services the major business and tourist areas
     of	Downtown,	Midtown	and	Buckhead	—	is	US$1.75	per	person.	           Midtown
     On MARTA, the hotel is 15 minutes from Hartsfield Atlanta             Midtown offers a blend of dining, cultural attractions and nightlife
     International Airport (eight stops), with an indoor connection at     in an urban setting with the comfort of an increasingly residential
     MARTA’s Peachtree Center Station.                                     area. Known as the heart of the arts in Atlanta, Midtown houses
                                                                           the Atlanta Botanical Garden (a hidden gem, offering stunning
                                                                           views of the Atlanta skyline and a glimpse of the world’s rarest
                                                                           orchids), Piedmont Park, the Woodruff Arts Center, and the Fox
                                                                           Theater. The Margaret Mitchell House, where she wrote “Gone
                                                                           with the Wind,” is also in Midtown.
                                                                           Family Activities
                                                                           In addition to the downtown sights mentioned, family-friendly
                                                                           activities include: Zoo Atlanta,	one	of	the	oldest	operating	U.S.	
                                                                           zoos and the home of pandas, gorillas, and Sumatran tigers;
                                                                           and Imagine It! The Children’s Museum of Atlanta, featuring
                                                                           hands-on, colorful exhibits and activities where children can
                                                                           discover and explore how things work in their world.
                                                                           Atlanta Freebies
                                                                           Window shop in Atlantic Station without spending a dime.
                                                                           Centennial Olympic Park hosts several free events, including
                                                                           Wednesday Wind Down with live music and daily shows at
                                                                           the Fountain of Rings the world’s largest interactive fountain,
                                                                           which — four times a day at 12:30 p.m., 3:30 p.m., 6:30 p.m.
                                                                           and 9 p.m. — is choreographed to songs such as Tchaikovsky’s
                                                                           1812 Overture and The Beatles’ Twist and Shout. Martin
                                                                           Luther King Jr. Historic Site includes tours of Dr. King’s birth
                                                                           home, Ebenezer Baptist Church, his final resting place, and the
                                                                           Visitor Center exhibiting civil rights memorabilia. In Midtown,
                                                                           Flicks on 5th showcases recent motion pictures at Technology
                                                                           Square on Wednesday nights in July




18              Destination Marketing Association International • 95th Annual Convention • 28 – 30 July 2009
                                                          DMAI
                                                     is looking for…
                                          Destination Champions!

     Call For Stories
     As part of this year’s theme, DMAI is collecting “destination champion” stories.
     Tell us who from your organization* is a destination champion. DMAI will recognize
     these individuals and share powerful examples of great destination champions.

     The story possibilities are endless.
                   • Last September when Hurricane Ike devastated Galveston Island, the entire CVB team truly stepped up to
                   lead. Despite personal losses, they immediately contacted local tourism partners to access conditions and offer
                   support, contacted clients with up-to-date information, and worked with the City and media to send accurate
                   messages balancing the losses suffered while acknowledging that tourism would help with a quick recovery.
                   Today, tourism is back in gear on Galveston Island, largely due to the efforts of the champion CVB staff.
                   • Lauren Simon, Kelly Tope and the marketing team of the Scottsdale, Arizona CVB have championed a very
                   successful green initiative for their destination. Initially created for tourism businesses, the Green by Design
                   Tool Kit is now used not only by CVB members, but also local non-tourism businesses, schools and non-profits.
                   • For almost a decade the Greater Miami CVB has kept stakeholders apprised of the impact of tourism on Miami
                   and the efforts of the GMCVB with a weekly communication piece titled, What’s Happening This Week @ The
                   Greater Miami CVB. For the past three years, Ginny Gutierrez and Carolyn Keating — two great advocates of the
                   Miami CVB — have been the ghostwriters behind the communication piece, which is distributed to 15,000 people.
                   • Tony Hill and Nadine Carter of USA Today are long time champions of destinations. This past February, they
                   arranged an editorial meeting with DMAI’s Board of Directors and the publication’s top editors for the travel and
                   business travel sections. The editors left with new perspective shared by the DMO executives; and the execs
                   left with clear strategies on how to pitch a story to the press.




                                                                                                                     USA	Today	editors	meet	
Hurricane Ike devastated                                                                                             with DMAI’s Board
                                                      Kelly Tope,                                                    of Directors
Galveston Island                                      Scottsdale, Arizona CVB




                           Lauren Simon,
                           Scottsdale, Arizona CVB
                                                                                Greater Miami CVB tourism updates



                      Tell us who your destination champions are!
                      Submit stories at www.destinationmarketing.org.
                      *This is not just limited to DMO members… allied members, students and educators are
                       encouraged to share stories of how they have championed destinations as well!



                Hyatt Regency Atlanta • Atlanta, Georgia USA • Register at www.destinationmarketing.org                                        19
                                                                                              2025 M Street NW, Suite 500
                                                                                              Washington, DC 20036 USA
                                                                                              +1.202.296.7888




 95th Annual Convention, 28 – 30 July 2009
 Hyatt Regency Atlanta, Atlanta, Georgia USA

Please recycle! Join us in                 Register Now             Follow DMAI on
supporting the recycling campaign.   www.destinationmarketing.org   www.twitter.com/DMAI09!

				
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