Myxer Launches Wireless Store, Taps Simplexity to Sell Cell Phones and Services to 36 Million Member Community Tools Posted July 7, 2010 Myxer, a leader in mobile entertainment, today announced the launch of "Myxer Wireless", a new online store for wireless services, devices and accessories, located at http://wireless.myxer.com. Myxer has enlisted Simplexity, the leading online retailer of cell phones and service plans, to build and manage this one-stop shopping destination that makes shopping for cell phones and other wireless products fast, easy and affordable. The new Myxer Wireless Store features exclusive online savings on hundreds of wireless products, including those from such top handset manufacturers HTC, LG, BlackBerry, Motorola and Samsung and a vast array of others from every major U.S. carrier. Myxer Wireless features Simplexity's proven secure shopping, rapid activation and real-time online order status and tracking, as well as complete order fulfillment. Utilizing Simplexity's fully integrated e-commerce platform, visitors to Myxer can quickly and easily shop for the latest accessories, Android-powered smartphones, PDAs and netbooks - either by manufacturer, service provider, or rate plan. They also have the ability to upgrade their phones, transfer service to new carriers, or add new lines to an existing family plan. "With the newly launched Myxer Wireless store, we are able to offer our massive community of 36 million users a one-stop-shopping destination for all of their wireless needs," said Myk Willis, CEO of Myxer. "Our new Myxer Wireless store is directly in line with our next phase of growth as a company, where we are looking to broaden our consumer offerings. By definition, all of our users are active mobile consumers, and the Myxer team constantly shares information with our community concerning accessories, devices, and upgrades, so this was a natural extension to serve our users in a more comprehensive and cost-effective way." "Myxer is already one of the largest mobile websites in the U.S., so it made perfect sense for them to expand their current product lineup to include the sale and activation of cell phones. It is a tribute to our reputation in the wireless industry that they selected Simplexity to make this vision come to fruition," said Jeff Baskin, Vice President, Consumer Wireless Division of Simplexity. "We offer the most comprehensive and dynamic ecommerce platform for building fully customizable and privately-labeled storefronts for companies, like Myxer, to sell cell phones and services." To date, Myxer has enabled more than 1.4 billion content downloads and represents a powerful and active community of more than 36 million users who currently download more than 90 million pieces of content every month. In addition to consumer offerings, Myxer works with more than 140,000 artists, from the fiercely independent to some of the industry's biggest names, delivering customizable and feature-rich mobile content to help artists connect with their fans in powerful new ways. ### About Simplexity Simplexity is the Internet's leading retailer of cell phones and wireless plans. Simplexity's technology solutions include merchandising, procurement, customer service, billing, customer relationship marketing, order processing and cell phone activations for the largest carriers in the U.S - Verizon Wireless, AT&T, T-Mobile and Sprint. Simplexity operates private label websites for some of the largest names in retail, including RadioShack, Target, Sears, Kmart and Dell, as well as, the popular website Wirefly (www.wirefly.com), the leading cell phone and wireless plan comparison shopping site that has been awarded "Best of the Web" by Forbes magazine and "Best in Overall Customer Experience" by Keynote Systems. For more information about the company, its products and services, visit the Simplexity corporate website at www.simplexity.com. About Myxer Founded in 2005, Myxer powers over one billion mobile entertainment content downloads annually. Sporting one of the world's largest catalogs of ringtones, MP3s, wallpapers, videos, applications and games, available across virtually every mobile platform and handset, Myxer is most notable for what it doesn't provide: hidden costs, subscription fees or strings. For content publishers, Myxer's ‘MobileStage' line of marketing products enable radically simplified mobile presence, content delivery, and monetization services. And for advertisers, Myxer's unique Branded Mobile Content solutions create unrivaled, high-impact campaigns that span the desktop to mobile, and well into the public mindshare.