Evaluating and Synthesizing Design Concepts
Put +, -, or S in each cell to represent if concept is SIGNIFICANTLY better, worse, or same as the datum concept. Work this way ----> Concept CTSs 0 D A T U M 1 2 3 4 5 6 7 8 9 10 11 Datum 1 2 3 4 5 6 7 8 9 10 11 S+ SSS 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
http://templatestaff.com
Concept Summary
Best Cases
Major Strengths
Major Weaknesses
Process: 1) Identify Goals for the project of roughly equal importance 2) Team members develop concepts 3) Rate each concept with respect to datum case 4) Select best cases (least -'s and most +'s) 5) Identify major strengths and weaknesses of best 6) Seek hybrid concepts to maximize strengths 7) Assign actions 8) Choose new datum and iterate process
Hybrid Concepts
Action
Who
Action Date
Page 1 of 2
DESIGNCONCEPT-EN-XLS
Evaluating and Synthesizing Design Concepts
Put +, -, or S in each cell to represent if concept is SIGNIFICANTLY better, worse, or same as the
Product: French Fries Container
Work this way ----> Concept CTSs Import. Rating H H M M M M M L L L D A T U M 0 1 S S S S S S S S 2 + S S S S S S S S -
datum concept.
3 + S S S S S + S S -
4 + S S S S S + S S -
5 + S S S S S S S S -
6 S S S S S S S S S -
7 + S S S S S S S S -
8 + S S S S S + S S -
9 S S S S S S S S S S
10 + S S S S S S S S -
11 + S S S S S S S Datum 1 2 3 4 5 6 7 8 9 10 11 Concept Summary
No ketchup spills Easy availaiblilty ( fast food joints) No cleaning required (disposable) Durable (Does not leak ) Requires no additional steps to use Easy to use ( one handed operation) Looks attractive Fries remain hot Fries remain crispy Automated process( no assembly)
S+ SSS
0 2 8
1 1 8
2 1 7
2 1 7
1 1 8
0 1 9
1 1 8
2 1 7
0 0 10
1 1 8
1 2 7
Best Cases
Major Strengths
Major Weaknesses
Process: 1) Identify Goals for the project of roughly equal importance 2) Team members develop concepts 3) Rate each concept with respect to datum case 4) Select best cases (least -'s and most +'s) 5) Identify major strengths and weaknesses of best 6) Seek hybrid concepts to maximize strengths 7) Assign actions 8) Choose new datum and iterate process
Hybrid Concepts
Action
Who
Action Date
Page 2 of 2
DESIGNCONCEPT-EN-XLS