This document provides a budget vs. actual report, with monthly breakdowns, for an advertising and media company to determine whether it is meeting its financial goals. Company managers should use this template form to track performance for certain business areas, such as revenues, cost of sales, gross profit, and general and administrative expenses. The spreadsheet requires the input of the budgeted amount, the actuals for the month, and then tabulates any variance. Reviewing budget vs. actual numbers each month can help managers spot variances and take the necessary means to realign actuals with budgeted amounts. Variances are presented line by line to help analyze the overall operations and prompt management to cut costs, reallocate resources, and/or increase sales quotas.