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Advertising Media Budget vs. Actual Analysis

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Advertising Media Budget vs. Actual Analysis Powered By Docstoc
					Budget vs. Actual Analysis
[COMPANY NAME]                      Starting Date (YYYY-MM):             August/11
    Favorable Variance              August/11       August/11       August/11
    Unfavorable Variance            Budget          Actual          Variance

REVENUES
    Operating Income                $           -    $          -   $           -
    Commission Income                           -               -               -
    Grants Awarded                              -               -               -
    Royalties                                   -               -               -
    Interest Income                             -               -               -
TOTAL REVENUES                                  -               -               -

COST OF SALES
    Direct Labor                                -               -               -
    Subcontractors                              -               -               -
    Sales Commissions                           -               -               -
    Media Purchased for Clients                 -               -               -
    Property Rental/ Permits                    -               -               -
    Direct Travel Costs                         -               -               -
TOTAL COST OF SALES                             -               -               -

GROSS PROFIT                                    -               -               -

GENERAL & ADMINISTRATIVE
EXPENSES
    Accounting Services                         -               -               -
    Advertising and Promotion                   -               -               -
    Automobile Expense                          -               -               -
    Bank Service Charges                        -               -               -
    Business Licenses and Permits               -               -               -
    Charitable Contributions                    -               -               -
    Computer and Internet                       -               -               -
    Continuing Education                        -               -               -
    Depreciation Expense                        -               -               -
    Dues and Subscriptions                      -               -               -
    Foreign Exchange Gain or Loss               -               -               -
    Insurance Expense                           -               -               -
    Interest Expense                            -               -               -
Budget vs. Actual Analysis
    Legal                         -   -   -
    Meals and Entertainment       -   -   -
    Miscellaneous Expense         -   -   -
    Networking/ Bus Development   -   -   -
    Office Supplies               -   -   -
    Payroll Expenses              -   -   -
    Postage and Delivery          -   -   -
    Printing and Reproduction     -   -   -
    Property Tax                  -   -   -
    Rent Expense                  -   -   -
    Repairs and Maintenance       -   -   -
    Telephone Expense             -   -   -
    Travel Expense                -   -   -
    Utilities                   
				
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Description: This document provides a budget vs. actual report, with monthly breakdowns, for an advertising and media company to determine whether it is meeting its financial goals. Company managers should use this template form to track performance for certain business areas, such as revenues, cost of sales, gross profit, and general and administrative expenses. The spreadsheet requires the input of the budgeted amount, the actuals for the month, and then tabulates any variance. Reviewing budget vs. actual numbers each month can help managers spot variances and take the necessary means to realign actuals with budgeted amounts. Variances are presented line by line to help analyze the overall operations and prompt management to cut costs, reallocate resources, and/or increase sales quotas.