Vp of Sales and Marketing Resume
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Vp of Sales and Marketing Resume document sample
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VIRTUAL CORPORATE
PRESENTATIONS
Meet & Greet with Fortune 100
Employers Online
October 22 – November 5, 2008
2008 VIRTUAL CORPORATE PRESENTATIONS
Welcome!
Secondary Information
October 22-November
5
Announcements
Introductions
2008 VIRTUAL CORPORATE PRESENTATIONS
Purpose
Headline for slide here
Learn more the industry & current market dynamics
Gain insights about company culture and MBA hiring
opportunities
Meet & Greet recruiting contacts
Ask questions!
2008 VIRTUAL CORPORATE PRESENTATIONS
Coming Events: here
Headline for slide Virtual Corporate
Presentations
Company Host Presentation Schedule
Citi 10/22, 5-6pm
IBM 10/23, 5-6pm
J&J 10/27, 6-7pm
John Deere 10/28, 5-6pm
E&Y 10/29, 5-6pm
Goldman Sachs 10/29, 6-7pm
Bank of America 11/3, 5-6 pm
Wachovia 11/3, 6-7 pm
Merrill Lynch 11/4, 5-6 pm
Chevron 11/4, 6-7 pm
MetLife 11/5, 5-6 pm
2008 VIRTUAL CORPORATE PRESENTATIONS
Coming Events: here
Headline for slide MBA Webinars
Financial Services FAST Track
Online Panel: Interview Do’s & Don’ts
Monday, November 17 -- 5:00 to 6:00 pm EST
Are you getting ready to start the interview process? Need a
refresher course on how to make a great first impression? Not sure
what to expect given the economy?
Citi, Deutsche Bank and Goldman, Sachs & Co. want to help
you maximize your interview opportunities>>
--What to do before, during, and after the interview
--Review typical types of interview questions and the content for a
½ hour interview
Learn how to market yourself
from these leading recruiting experts!
2008 VIRTUAL CORPORATE PRESENTATIONS
Coming Events: here
Headline for slide MBA Webinars
Gaining the Competitive Advantage—Increase Comfort in the Stretch Zone
Kathryn Mayer, CEO, KC Mayer Consulting
February 17, 6pm EST
As women advance, they need to become career savvy which means that these women
leaders know what smart career risks to take and how to manage them successfully. Smart
risk taking comes from understanding the three zones of performance: comfort, stretch, and
yikes; and learning how to thrive in the stretch zone.
The Balance Equation: Combining Work and Life without Subtracting Life
Judith Finer Freedman, Founder of The Balanced Worker Project
April 21, 6pm EST
Join in on this web seminar where you will learn the essentials for balancing work and home
demands without compromising your career path. Judith will provide you with winning
strategies for communicating your personal needs to managers, establishing equity as a
new hire, and understanding best flexible practices in the field.
2008 VIRTUAL CORPORATE PRESENTATIONS
Coming Events: here
Headline for slide MBA Women’s Conference
MARK YOUR CALENDARS!
• MBA Women’s Conference
June 26-27, 2009
New York, NY
• Career Fair
June 26, 2009
• Dialogue With Leadership Luncheon
June 26, 2009
Deirdre Connelly, President, Lilly USA
Pattie Sellers, Editor, Fortune
2008 VIRTUAL CORPORATE PRESENTATIONS
2008 VIRTUAL CORPORATE PRESENTATIONS
Power for slide here
HeadlineTools
Power Tools!
Forté’s job finder, resume database, and online directory
www.fortefoundation.org/powertools
Upload your resume today!
Post your resume in our Power Tools job bank and browse job openings
posted by leading organizations.
Take control of your job search by using Forté’s Network of Women
Leaders directory to identify job contacts or potential mentors.
2008 VIRTUAL CORPORATE PRESENTATIONS
Presentation Format
Headline for slide here
25 minutes – company presentation
5 minute – live survey
15 minutes – Q&A online via the Q&A section on
the lower right hand corner of your computer
screen
5 minutes – close session
2008 VIRTUAL CORPORATE PRESENTATIONS
Company
Headline for slide here
Introduction
Let’s Get Started!
IBM
IBM's goal is to be the premier global employer of women with a special
commitment to working mothers. They focus on increasing their recruiting
efforts among women; nurturing their careers once they're hired; and
multiplying the number of women in their executive ranks.
http://www.fortefoundation.org/site/PageServer?pagename=sponsor_
spotlight#ibm
http://www.ibm.com/us/en/
2008 VIRTUAL CORPORATE PRESENTATIONS
Speaker Introduction
Headline for slide here
Ricki Silveria
University Hiring Manager, Sales & Distribution Division, East Region
silveria@us.ibm.com
Ricki works as the East region university hiring manager. In this
role she recruits and trains new sales talent for the IBM Sales and
Distribution division. These new sales representatives go on to sell
IBM solutions consisting of hardware, software and services to all
of IBM’s client base along the Eastern seaboard and as far west as
Mississippi.
Ricki graduated from the University of Pennsylvania and currently
resides in Charleston, SC with her husband and dogs.
2008 VIRTUAL CORPORATE PRESENTATIONS
START@IBM
An IBM University Recruiting
Presentation
Ricki Silveria
silveria@us.ibm.com
2008
IBM... A View from the Top
When people turn to IBM, what are they
seeking?
Companies, institutions and individuals trying
to imagine what the world might be are looking
for a unique capacity to conceptualize
opportunities, to analyze developments, and to
tackle and overcome grand challenges. At the
most basic level, IBM's defining value over the
years has not been our assets, our size or our
offerings. It has been the way we think.
Innovation that Matters… for the World
“IBM’s Five in Five”
The Genographic Project
World Community Grid
The World in 2050
Live Survey
Headline for slide here
See pop-up box.
2008 VIRTUAL CORPORATE PRESENTATIONS
Where is IBM?
Corporate headquarters: Armonk, NY
Serving customers in 170 countries worldwide
A few of our IBM US Sites…..
Research Triangle
Thomas J. Watson Park
Research Center IBM Corporate
Raleigh, NC
Yorktown Heights, NY Headquarters
Armonk, NY
IBM Manufacturing Plant IBM Silicon Valley Lab
Rochester, MN San Jose, California
IBM Means Recognized Leadership
Perfect 100 Corp.
Quality Index, 5th year
in a row
Human Rights Campaign
Ranked #9 in 50 Best Internship
BusinessWeek
IBM Named No. 2 in
Top Global Diversity
Companies IBM Named
Diversity Inc. Working Mother
100 Best
Companies for 21
years - Top 10
IBM Named #4 in ―Best Every year
Places to Launch a Working Mother
Career‖
BusinessWeek
IBM… Patently Impressive
In 2007, IBM earned 3,125 US
patents, representing the work of
more than 5,200 inventors
worldwide.
Helped establish Eco-Patent
Commons, committing
environmentally responsible
patents to the public domain.
IBM Interns on 31% of Research‘s
submitted patents & 25% of
original filings in 2007.
What‘s in the Box?
More than 400 IBMers worked on the Xbox project along with several Microsoft
employees bringing the three-core microprocessor from concept to finished
product in less than two years.
IBM owns the 'Triple Crown' of the gaming world, with Power Architecture the
choice of all three major gaming platforms for next-generation systems: Microsoft
for Xbox 360, Sony for the PlayStation 3 game console, and Nintendo for
Nintendo Revolution.
The CPUs are manufactured both by IBM in East Fishkill, NY and by Chartered
Semiconductor, an IBM development and manufacturing partner, at a Chartered
fab in Singapore.
Fortune magazine says gaming is a $7 billion-a-year industry, with an
estimated 200 million people worldwide playing online in rich graphic
environments. "Gaming is pushing the limits of real-time graphics and
leading to sophisticated, highly immersive user interfaces, new forms of
Employees in Burlington, Vt.,
multi-user collaboration, and other innovations with crucial non-game test play an Xbox 360
applications."
The Summit Program:
Developing High Performance Leaders
Acquire renowned sales and leadership training that is respected
industry-wide
Manage clients and engage top level executives on exciting thought
leadership projects
Solve complex business problems across a diverse, team-oriented
model
Develop skills that will propel you into leadership roles and provide
career flexibility
Earn compensation based on your contributions to IBM’s performance
In 2007, Fortune magazine recognized IBM with a top 10 position
in its rankings of Top Global Companies for Leaders.
The Summit Program:
Foundational Elements
Description:
3 to 5 years of relevant work experience preferred
1 Attracting top talent MBA degree preferred
Sales & leadership experience preferred
Organized start group/cohort
2 Assimilation into IBM culture Connections Coach for on boarding
Expert Sales Mentor assigned
Access to Sales Leaders & Regional Executives
Networking events and forums
Formal training over first 12 weeks
Developing high performance • Attend Global Sales School which includes scenario-based
3 leaders sessions with experienced IBM personnel
• Detailed product training: Top Gun / Navigator
Informal training (client calls, account planning, etc.)
Challenging learning scenarios with ongoing feedback
4 Measurable performance 4Q Projects that build pipeline and/or generate revenue
Short-term training goals and long-term career development
goals
IBM Go to Market Sales Coverage Model: Accounts
All IBM Accounts
Integrated Aligned General Business Accounts
Accounts Accounts (SMB)
Large, global
accounts
Financial Services
Enterprise Mid Market
Communications
Distribution
Industrial
Public 1K or more Under 1K
employees employees
Complex IT Smaller IT Staffs
requirements Less self-
Require industry integration
knowledge capability
Prefer to buy IBM Prefer Business
Large accounts direct Partner
Aligned by Industry
IBM Go To Market Sales Coverage Model: Roles
Client Representative or Territory
Sales Representative
Systems & Technology (STG) Coverage Software
Sales Specialist Sales Representative (CSSR)
Systems & Technology (STG) Brand Software
Technical Specialist IBM Client Sales Specialists
Global Financing Brand Technical Software
Representative (IGF) Sales Specialists
Services (Consulting)
Sales Representative
• HR
Paperwork The Summit Program:
• Your IBM
• Systems /
Software Global Sales School (GSS) Kickoff
Formal Training Section
Overview Save the Deal Challenge
Week 1: Week 2: Week 3: Practice Sales Calls
•Kickoff •Team Work •Learning Lab Prepare
•Team Meetings Act
•Team Work Develop a Winning Proposal Challenge Reflect
Review
Brand education: Week 3: Week 4: Week 5:
Top Gun / Navigator •Kickoff •Team Work • e-Deliverable Completed over 12 Weeks
Industry •Team Meetings Assessment
Services • Seller‘s Workplace
• Signature Sales
Feed the Pipeline Challenge Leadership Cadence
Week 6: Week 7: Week 8: • Client Business Value
•Kickoff •Team Work •Learning Lab Reports
•Team Meetings
•Team Work Develop a Winning Solution Challenge • Client Relationship
Management Tools
Week 8: Week 9: Week 10: • Pipeline Management
•Kickoff •Team Work • e-Deliverable
•Team Meetings Assessment • Deal Hub
Close the Deal Challenge
GSS Close • OnTarget
Other education: • Unit Content
Week 11: Week 12:
•Kickoff •Learning Lab Global Business Services
•Team Meetings Prospecting Training
•Team Work
Sales Tools
The role of marketing at IBM
Nearly 4,500 Marketing Professionals in IBM delivering
customer-focused strategies to:
Increase brand value
Drive differentiated customer-relevant offerings
Enable our sales channel
Build strong customer loyalty and high satisfaction
We are here today to recruit for the IBM Market
Insights Discipline.
Market Insights
Mission: To drive IBM
Market Management to take better actions by
delivering trusted,
Marketing Operations
integrated insights and
Integrated Marketing recommendations to
Communications improve IBM
performance and fuel
growth.
IBM Market Insights offers diverse, consultant-like
job roles supporting the business.
Functional Teams
Clients
Senior Client Research
Management
Knowledge Services
Marketing
Sales Segment Analyst
Market Analysis
Executives (Market)
Client
Communications Relationship Market Data Competitive Intelligence
Strategy Strategist (Client
Info) Analytics Consulting
Finance
Legal Database Marketing
Product
MI Practices
Development
Sales
Teams work together to embrace new methods and
technologies and to provide strategic insights on client
requirements, competition and market dynamics.
Segment Analysts
responsible for client
relationship with IBM
business unit
Functional Teams Market Data Strategists
create new “assets” and capabilities delivers behavioral insights
that contribute to decision making. about clients and partners
from IBM data
Join Market Insights and participate in our orientation
and leadership development program.
This program will allow new hires to: ―The program is an excellent
way to network with new MBA
Get better acquainted with IBM students, recent hires, and
senior managers. It was
inspiring to discover new
Work on high-level strategic projects areas of MI and opportunities
to grow my skills and enrich
Network and collaborate with other my career at IBM.‖
new MBAs and executives -Tor Steiner, IBM
Market Opportunity
Take executive education courses Analyst
PSU MBA ‗06
Demonstrate leadership
Market Insights: Driving growth for IBM
Offering competitive internships
….“ I found IBM to be quite
Small project teams of interns work on a opposite to conventional
strategic project aside seasoned IBM mentors wisdom. Not only did I work
on and influence the
direction of one of the
Individuals build skills for consulting and/or challenging projects that
client facing roles had real business impact,
but also, I thoroughly
Get the opportunity to demonstrate project enjoyed a rigorous and
rewarding summer at
results to senior IBM executives and hiring
IBM.”…
managers
Vishwa Kolla,
Exposure to future job opportunities Carnegie Mellon
(2008 Intern)
Reference: Start@IBM
Facebook
Apply today @ ibm.com/careers (ref: jobpost #: CHQ-0187560)
Do you have what it takes to join MI?
Preferred experience: Required skills
Analytical Skills
Marketing Quantitative
Qualitative
Consulting
Business acumen skills
Market Research
Consultative Skills
Specialized skills – data Problem-Solving, Decision
Making
analytics, primary research
and data strategists
Communication skills
Informal - interpersonal
Formal -
verbal/written/presentation
Leadership Skills
Live Survey
Headline for slide here
See pop-up box.
2008 VIRTUAL CORPORATE PRESENTATIONS
BET YOU DIDN’T KNOW…
► IBM Global Business Services is the world’s largest consulting organization, exceeding its
nearest competitor by more than US$1.3 billion in revenue, according to Consulting News.
► Management and Consultant International ranked IBM as the number one global consultant.
► At $54B in FY07 revenue, IBM Global Services represents 54% of IBM’s total revenue.
START TRANSFORMING LEADING COMPANIES
But don’t take our word for it. The best
way to learn what it’s like to be a
consultant – is to hear directly from
recent grads –who were in your shoes
not so very long ago.
To learn more about our service lines
and career opportunities, visit our
Careers Web site for Grads.
ibm.com/start/consulting/grads
IBM was ranked by FORTUNE in the top
ten Best Places to Launch Your Career in
2007 and 2008.
Human Resources @ IBM
HR Disciplines:
► Benefits Key Development Experiences:
► Compensation ► HR Partners Supporting Business Units
► Employee Relations ► Headquarters/Corporate HR
► Workforce Research ► Global Responsibility
► Global Executive & Organizational Capability ► International Assignment
► HR Information Technology ► Managed Business Process Services
► HR Generalist ► Human Capital Consulting
► Learning & Professional Development ► Mergers & Acquisitions
► Well-being & Health Benefits ► Outsourcing Deals, HR Engagements
► Talent Management ► People Management
► Diversity and Workforce Programs
HR Leadership Development Program:
► Three year rotational program: Corporate Staff, Business Unit Support, Global Responsibility
► Developmental Opportunities: Executive Roundtables, Executive Shadow Program, Peer-to-Peer Quarterly Mindshares, Career Coach
Peter Laird Alana Buckner
peter.laird@us.ibm.com abuckne@us.ibm.com
An Internship Experience of a Lifetime…
IBM Extreme Blue
Immersive internship program in our research labs around the world
Small project teams that include business and technical students
aside seasoned IBM mentors
Access to leading technology while working on projects in emerging
areas of the business
Provide teams with the opportunity to demonstrate project results to
senior IBM executives and hiring managers
IBM‘s Intranet, w3… a Workplace Playground
Customized workplaces
Homegrown instant
messaging tools
The River – our internal
YouTube
10,000 internal blogs
1M hits/day to WikiCentral
Intern generated ―Intern
TV‖
Beehive, an opt-in social
networking site for IBMers
A Closer Look at Beehive…
Sr.
VP
Ongoing
discussions
Work Hard… (Social) Network Hard
IBM has over 24,000 Facebook users!
Check out the new ―START@IBM‖ Fan Page
Work Hard… (Social) Network Hard
IBM has over 155,000 LinkedIn users!
80% of Gen Y wants to work at socially responsible
company… and so does every IBMer!
In 2008, we announced IBM Corporate Service Corps, a program to
increase its global influence, improve employees’ leadership skills, help
local communities, and foster the economies of emerging markets. In
sending some 600 employees on volunteer assignments overseas, we will
spend as much as $250 million in time and services over three years.
IBM’s On Demand Community is a first-of-its kind initiative to encourage and
sustain corporate philanthropy through volunteerism by arming employees
and retirees with a rich set of IBM technology tools targeted for non-profit
community organizations and schools.
Project Big Green is a $1 billion investment to dramatically increase the
efficiency of IBM products. This will not only make companies and public
organizations' data centers more environmentally friendly, it will dramatically
cut down on energy costs.
IBMers spend over 1
million hours each
year doing
community service &
volunteer work!
Staying Flexible…
In Places Other than the Traditional Office (OTTO)
Options on Where to Work
– Traditional office
– Customer site
– Mobility centers
– Home
Options on When to Work
– Individualized work schedule
– Compressed / flexible work
week
– Part-time / reduced work More than 40% of IBM’s
schedule workforce uses flexible
– Leave of absence
workplace practices
Our Rewards
Competitive, Performance-Based Pay
How IBM does it…
– Business results drive pay investment
– Pay ranges based on extensive market research
– Managers evaluate your performance and
contributions to IBM’s success each year
Your opportunity…
– Targeted investments in pay competitiveness
– Annual top contributor rewards for highest performers
– Sales and services incentive plans reward those who
deliver best results
– Growth Driven Profit-sharing program returns a portion
of revenue and profit growth to employees
Project View
What is Project View?
Project View is IBM’s national diversity recruitment program, focused on
hiring candidates from under-represented diversity groups
– University recruits
– Individuals within 18 months of graduation
Who are the candidates for Project View?
Project View candidates are selected across all degree levels
and disciplines
– Under-represented minorities, women, and people with disabilities
– Individuals of any specialty – technical, business, etc.
How it works
Managers sign-up online for an opportunity to interview
pre-screened candidates that meet their skill requirements
– Students are flown to the event and all costs are paid by IBM!
In its 20 year history, Project View has been the cornerstone of diversity
recruiting for university hires at IBM!
What‘s Next? References to Apply
How can students apply for university job opportunities?
– ibm.com/start – search jobs for co-op/intern
Where can students go for additional information?
– Check out IBM’s Facebook Fan Page – “START@IBM”
How can students apply for Extreme Blue?
– ibm.com/extremeblue
How can students apply for Project View?
– Send your resume as an attachment to projectview@us.ibm.com
How can students learn about other university initiatives at IBM?
– ibm.com/university
– ibm.com/education/students
For additional information or questions…
<Insert Recruiters Name>
<email>
What IBM New University Hires Have to Say…
Join Motivate Great Place
Opportunity to leverage Flexibility Flexibility
technical knowledge /
interest Challenging work Opportunities – growth,
Opportunities – growth, career, global
career, global Opportunities – growth,
Company reputation career, global Innovation
Flexibility
Technology Caliber of people
Previous successful
internship
Respect shown me during
recruitment process
Salary
Tuition reimbursement
Global Opportunity
Opportunity, Flexibility, Technology & Innovation attract,
motivate and retain IBM’s New University Hires!
IBM Virtual in Second Life
IBM is in Second Life now
– Software development
– Strategy sessions to define policy & approach
– Greater IBM Connection- alumni interaction
In Meetings
– Business unit team meetings
– Virtual Block Party
– Developers
– WW Brainstorming-3D Jam concurrent with Innovation Jam
Education
– Advanced Business Institute classes
– Innovation Initiative
– Fresh Blue-internship program (China)
– GCG Sales On-line Game – sales training
– Onboarding around culture and values – in certain countries
And much more - check out IBM Island!
Q&A Session
Headline for slide here
Type your questions in the online chat box.
2008 VIRTUAL CORPORATE PRESENTATIONS
Closing Remarks
Headline for slide here
--Thank you IBM!
--Slide deck and recording of session will be posted on our
online events web page.
--Thanks for attending!
2008 VIRTUAL CORPORATE PRESENTATIONS
Speaker Information
Headline for slide here
Ricki Silveria
University Hiring Manager, Sales & Distribution
Division, East Region
silveria@us.ibm.com
2008 VIRTUAL CORPORATE PRESENTATIONS
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