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 Communication is a process of transferring information
from one entity to another. Communication is commonly
  defined as "the imparting or interchange of thoughts,
  opinions, or information by speech, writing, or signs".
 Over time, technology has progressed and has created
    new forms of and ideas about communication. The
   newer advances include media and communications
  psychology. Media psychology is an emerging field of
 study. These technological advances revolutionized the
 processes of communication. Researchers have divided
     how communication was transformed into three
                   revolutionary stages
   Communication is thus a process by which
meaning is assigned and conveyed in an attempt
  to create shared understanding. It is through
     communication that collaboration and
cooperation occur. The Persian Empire (centred
 around present-day Iran) played an important
role in the field of communication. They devised
what might be described as the first real mail or
    postal system, which is said to have been
  developed by the Persian emperor Cyrus the
 Great (c. 550 BC) after his conquest of Media
  Modern communication media now allow for intense long-
distance exchanges between larger numbers of people (many-
   to-many communication via e-mail, Internet forums, and
teleportation). On the other hand, many traditional broadcast
  media and mass media favor one-to-many communication
  (television, cinema, radio, newspaper, magazines, and also
   The internet is arguably one of the most effective tools in
     media for communication. Tools such as e-mail, MSN,
    Facebook etc, have brought people closer together and
 created new online communities. However, some may argue
       that certain types of media can hinder face-to-face
 communication and therefore can result in complications like
                          identity fraud.
The newsroom definition of “media ethics” can
      translate into the broader concept of
“social responsibility”, which is appropriate for
                   the purpose of
            Free and Responsible Press:
  (1) a truthful, comprehensive, and intelligent
     account of the day’s events in a context
            which gives them meaning;
 (2) a forum for the exchange of comment and
(3) the projection of a representative picture of
      the constituent groups in the society;
(4) the presentation and clarification of the goals and
                    values of the society;
  (5) full access to the day’s intelligence. Reasoning in
   sociological or legal terms. At first sight, the topic
hinges on the question of what is right or wrong,good
or bad, acceptable or not, in the ways that the media
      collects and publishes information. However,
  discussing the definition of social responsibility runs
    the risk of falling into a normative or prescriptive
 framework, which is ultimately of little practical use,
  given that media ethics principles will be differently
       relevant depending on the .specific context,
            journalists and audiences involved
            Free and Responsible Press:
  (1) a truthful, comprehensive, and intelligent
     account of the day’s events in a context
            which gives them meaning;
 (2) a forum for the exchange of comment and
(3) the projection of a representative picture of
       the constituent groups in the society;
   (4) the presentation and clarification of the
          goals and values of the society;
      (5) full access to the day’s intelligence
                The Liberal Approach
Those who believe in the liberal approach think that
  there is no reason Why, in cyberspace, the media
   should be treated differently from the past. It is
Believed that the regulations that are applied to the
  written press can regulate the Free circulation of
information on the internet. Today, the international
community is Entitled to reaffirm that access to new
 means of information and their use should have the
same treatment for freedom of expression as the old
             means. It is not necessary to
 have special laws or rules to manage the content of
                 the electronic press.
      The protection of security should not, in any
circumstances, become an excuse to restrict freedom of
 the press. Even the motives for violence should not be
   put forward in this context because there is a clear
      distinction between the dangers of violence
 and the results of violence in information processing.

 “Historically, the state has often been perceived as the
main enemy of freedom of individual expression, while
     at the same time it has also become, through
constitutions and legal systems, the effective guarantor
           of freedom in important respects.”
                       Instead of a conclusion
Media today have assumed tremendous importance. Every bit
    of our activity is not only reflected but also regulated and
governed through press (media). Freedom of press aims at the
 freedom of speech and expression, which are the basic tenets
   of society. Media is a mighty institution wielding enormous
  powers and liability to the society, which are expected to be
 exercised for the protection and well‐being of the people. The
     moral responsibility of media is to foster liberty, justice,
fraternity, peace and human rights in every society. Still media
   has been facing a perennial dilemma while discharging its
                   rights, duties and obligations.
    The future belongs to the common man with
              uncommon determination
                    I've learned....
 That everyone you meet deserves to be greeted with
                        a smile.
                    I've learned....
 That sometimes all a person needs is a hand to hold
             and a heart to understand...
"Adam and Eve had an ideal marriage. He didn't have
  to hear about all the men she could have married,
and she didn't have to hear about the way his mother
            cooked." – Kimberly Broyles...
"A good marriage would be between a blind wife and
            a deaf husband." – Montaigne
 VERY EXISTENCE, the art of communication is one of
 the most difficult arts to master in life, because it is
  the Art of "Being Aware of Yourself and your own
 feelings." We communicate with each other via our
    words, our emotions, our facial gestures, body
       language, and our actions. Most of our
communication is non-verbal. We take our cue about
  the meaning of another's communication only 7%
 from their words, and 93% from their tone of voice.
 As you all know, when speaking to an animal, what
    you say doesn't matter. What registers and is
               responded to is the tone.
         There are 3 basic styles of communication:

             1) Aggressive – rather than assertive
2) Passive - Passive communicators tend to appear weak and
                         self conscious
       4) Assertive - The *gold star* of communicators
To be a good communicator, first of all you must show up for
   the conversation. To have a win-win situation in human
 relationships, where both parties come away feeling good,
 you must be fully present and wanting to connect with the
   core essence humanity of the other person. That means
wanting to understand their pain, being able to understand or
    empathize with their joys, their struggles, and to feel
 compassion for them. You can do this because you also see
     yourself in their pain, their joys, and their struggles.
       Attitude Is Infectious and Drives Behavior
   Your attitude is the first thing people pick up on in
     face-to-face communication. Just as laughing,
     yawning, and crying are infectious, attitude is
 infectious. Before you say a word, your attitudes can
      infect the people who see you with the same
behavior. Somehow just by looking or feeling, you can
   be infected by another person's attitude, and vice
  versa. When you are operating from inside a really
   useful attitude, such as enthusiasm, curiosity, and
   humility, your body language tends to take care of
itself and sends out unmistakable signals of openness.
    Perhaps the greatest single stumbling block to real
   communication is the one-sided nature of speaking.
    Most of us think of "communicating" as a one-way
    process. Two monologues do not make a dialogue,
   however. Exchange between you and your targeted
    prospect is the key to effective communication. So,
    listening is an active pursuit for selling your ideas.
      Stop Talking! You can't multi-task speaking and
listening. If you're talking, you're not listening. This rule
   also applies to the talking inside your head. If you're
  thinking intently about what you want to say, you're
             not listening to what is being said
                       The Law of Forced Efficiency
This law says that, "There is never enough time to do everything, but
    there is always enough time to do the most important thing."
 Be willing to share what you know and hear what you don't know.
 Be mindful of what your face and body are conveying nonverbally.
   Communication is a two-way street. Be a good listener. Listen
    carefully to all responses. Respect your audience and suspend

 If all my possessions were taken from me with one exception, I
would choose to keep the power for speech, for by it I would soon
                       regain all the rest."
                         – Daniel Webster

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