5 Minute Marketing “Cheat Sheet”
Just like every fine restaurant offers you salad, main dish, and dessert … your job is to do the exact same thing
each time you share the product! SALAD = skin care & glamour, MAIN DISH = selling and rebooking her for 2nd
facial, and DESSERT= sharing the Mary Kay story (using the 5 Minute Marketing)! Your only job is to offer each
course and “sell the sizzle”!
(Give each person the 5 Minute Marketing “Half Sheet”)
Transition words with the group AFTER you close the sale and get each 2nd facial booked …
“Mary Kay asked us each time we shared the product to share her story and her dream of enriching women’s lives!
I know this may or may not be for you … but we’d love to have YOU be a talent scout for us! You might know
someone who would like to make extra money, have flexible hours, advancement opportunities, or enjoy more time
with family and friends! So … listen and ask “nosey” questions! You get 1 ticket for each question you ask! At the
end, a ticket will be drawn and someone will win a prize!”
If you could change 1 thing about your current situation, what would it be?
____ Be your own boss ____ Develop friendships ____ Unlimited earnings
____ More time with family ____ Advancement opportunities ____ Earn Trips, Jewelry, Prizes
and friends ____ Recognition for efforts & ____ On-going education and
____ Earn the use of a FREE car achievements support
“We’ve found that there are 8 main reasons why women start a Mary Kay Business … let’s read them together …”
5 Minute Marketing By Dacia Wiegandt
Top Reasons Why Women Start a Mary Kay business …
COMPANY VALUES! God 1st, Family 2nd, Career 3rd! Golden Rule philosophy is applied to all aspects of business!
(Quickly share how much it has meant to you to be associated with a Company that has those values …
MONEY! Highest paid commission in America! 50% commission on all products*
Stable industry … one of the 3 recession-proof industries (along with alcohol & tobacco)!
Plus … we have more women who make over $100,000/year in MK than in any other company!
(Show Avenues of Income….”Could you use $30,000 per year Handout)
FREE CAR! Cash compensation or Car! How much $$ would you $ave with NO car payment,
NO registration, and 85% of your insurance paid? (Get answer from someone!)
FLEXIBILITY! Work around your already busy schedule! Full time pay for part time work (Quickly share how
you work your business around your “wild” schedule)!
FRIENDS! Support system … you’re in business FOR YOURSELF but not by yourself!
FREEDOM FROM CORPORATE AMERICA! No glass ceilings, unlimited earning potential
TAX ADVANTAGES! $ave on taxes! You are self-employed so the tax benefits and deductions are endless!
(Ask … did you know that having an in-home business is one of the BEST WAYS to get some tax breaks?)
MARY KAY WEBSITE! You can have your own website for $25 your first year!
$200 Minimum Wholesale Order
“Who’s got the 1st “nosey question” …
(Answer 5 – 10 questions quickly … a simple answer is always best! If you don’t know the answer, NO BIG DEAL!
Just say … I’ll find out and get back to you!)
If no one has asked how much it costs to get started, say … “most people are curious what it takes to get started!
Turn your sheet over for the details … “!
What does it take to get your business started?
$100 + tax and shipping for your Starter Kit ($400 value !!!)
We have the privilege of investing in inventory … it is not required but is recommended! Women will spend more
when they can take their product home immediately! You decide how much product you want to have available
(Usually $600 - $3600). My Director will answer all of you (and your husband’s) questions at training!
… I know that this may or may not be for you … however in your WILDEST DREAMS, could you ever see
yourself making some extra money with Mary Kay??? Yes Maybe No
1.Of everything you’ve heard, what part of the Mary Kay opportunity excites you most?
2. Other than fear, is there something that might hold you back from giving this a try?
3. If you knew you couldn’t fail and that we would teach you everything you need to succeed, would you be
willing to learn?_________
4. On a scale of 1 – 5 … where would you be on starting your Mary Kay business spare or part-time?
1 NEVER! I have plenty of CASH!
3 Can’t be on the Fence
5 YES! I’m ready for a positive change in my life!
What additional information/answers do you need to be a “5”? ______________________________________
ANSWERS TO CONCERNS …
I’m not the “sales type” … I know how you feel, I felt the same way, however I found that this business is about building
relationships, providing quality products, and offering a valuable service!
I don’t want to take time away from my family … I know how you feel, I felt the same way, however I found that as Beauty
Consultants we are motivated by the needs of our families and see our families as reasons to be successful (instead of
I can’t afford it … If you always do what you’ve always done, you’ll always be where you are today!
I’m so busy … I know how you feel, I felt the same way, however I found that busy people are usually the most successful!
They already know how to prioritize! They may not have 10 hours, but they may have 10 minutes three times a day!
I don’t want to build a business around my friends and family … We have an incredible training program and continual
education is offered so you can build a business with clients who want the products and personal service you have to offer!
I’m just not sure … I need to think about it … I know how you feel, I felt the same way, however I found that there’s never
a “perfect time” to begin something new! You’re in business for yourself but not by yourself! In fact, what I found was that
it was my “fear of the unknown” that made me most hesitant! When you think about it … what’s the worst thing that could
possibly happen? (get answer) What’s the best thing that could possibly happen? (get answer) Don’t you agree it’s worth
$100 to give it a try?
Closing Question … OTHER THAN FEAR, WHAT WOULD HOLD YOU BACK FROM TRYING MK FOR A YEAR ???
5 = Fill out the Paperwork, collect $$ for Starter Kit, give her Gerri’s New Cons. Checklist,have her make a list of
50-75 people w/names & numbers, call Gerri (717) 252-5000 to introduce your new team member and for next
4 = “Just a scared 5” … dig into what her real fears might be, answer accordingly, give them a next step (invite to
next week’s Success Event to be your Special Guest), call Gerri (717) 252-5000 to help follow-up!
2 = “Just a verrry scared 5” … dig into what her real fears might be, answer accordingly, give them a next
step(invite to next week’s Success Event to be your Special Guest), call Gerri (717) 252-5000 to help follow-up!
1 = Thank them for being a GREAT customer your best client and for their referrals!
***NEXT STEP: Call Cindy’s Sharing Hotline 641-715-3900 Access 6762# & Give a Recruiting Packet.