USSD (Unstructured Supplementary Service Data) is a new GSM-based interactive data services when you use the phone keypad to enter some of the network has pre-established number or symbol such as * #, etc., then send that is, you can dial key to network sends a command, the network according to your instructions you need to choose the services available to you.
USSD Aggregation Founded in 2000, Clickatell has grown over the years to become a leading mobile messaging provider offering services such as global messaging aggregation & delivery, USSD aggregation, messaging enablement & applications and the provision of mobile developer centric platforms, APIs and toolkits. Strategic relationships with worldwide operators, a customer service centric approach and world-class operations provide Clickatell’s customers with first-class solutions, securing them the best competitive advantage, with less expense and fewer risks. In addition, Clickatell’s production platform also delivers multimodal messaging and alerting communications for major enterprise and government customers. Multimodal messaging allows users to choose on which devices they would like to be reached for time-critical alert messaging. Text, USSD, voice, email, fax and pager alerts can be sent to one or more communication devices according to customer preference; including every mobile phone, fax machine, land line phone, text pager and IP-connected device in the world. USSD Overview USSD is a GSM service that allows high speed interactive communication between the subscribers and applications across a GSM network. Unlike SMS, which is a store and forward base service, USSD is a session-oriented service. The service looks remarkably similar to WAP and SMS, but the benefits of USSD over both WAP and SMS are huge: immediate guaranteed delivery, easier to use, works while roaming and inexpensive. USSD is also supported by nearly 90% of all GSM networks (though not all GSM networks have USSD Phase 2 available as a commercial offering yet), and is available on almost 100% of all GSM handsets. USSD is becoming widely accepted as the ideal channel for services such as mobile information, mobile commerce, mobile entertainment and any service that requires interaction between the user and the application. USSD in Mobile Banking USSD is quickly becoming the preferred bearer of choice for mobile banking, especially in many African countries. USSD is ideal to enable mobile banking transactions such as: • Balance enquiries • Mini-statements • Inter-account transfers • Ability to pay pre-loaded beneficiaries • Pre-paid top-ups of airtime and other services (e.g. electricity) The popularity of USSD, compared to other bearer channels, for mobile banking is increasing due to: • USSD is a session-oriented technology and hence it supports menus and transactions. • Reliability: The state of the interaction between the user and the Mobile Network Operator / financial services is tracked by the USSD server. • Response times for USSD messages are shorter than SMS because SMS is a store and forward technology. • All USSD services are accessed by dialing numbers between * and #. The handset recognises those numbers and forwards the request to the USSD server instead of initialising a normal call or a data call. • Availability: No additional application, phone menu or SIM menu is needed for USSD to function as USSD is supported by every GSM handset. • Security: No information entered by the user (e.g. username, userID or password) is stored on the handset. • More cost effective and in some cases at no cost to the end user (Mobile Network Operator dependent). Clickatell’s USSD Aggregation Services Clickatell’s USSD aggregation services provide the ideal platform and communication channel to be utilised for mobile banking and financial services transactions. The service provides a single and secure access point for banks to establish a session-based communication channel with their customers on any one of the GSM Mobile Network Operators utilising the USSD channel. Using the Clickatell PURPOSE™ platform as the hub for USSD services will guarantee a proven software solution which has been in production since 2003, and is currently What you get deployed in +20 countries on a commercial basis. The Clickatell PURPOSE™ platform can manage your monitoring needs across vast territorial distances due to its Service Oriented Architecture. Customer reach more than 99% Comes with access to 750+ global carrier SMS Description connections Due to the nature of wireless operator networks and SS7 complexity the notion of USSD Secure and managed USSD connectivity into aggregation is not an easy feat to complete and we take much pride in the software and carriers hardware we supply to manage your product mobilisation. The Clickatell’s USSD aggregation service bundle consists of the following components: Mutlimodal – SMS, USSD and WAP Supports Push and Pull alerts model on both SMS • Clickatell deploys the Clickatell PURPOSE™ platform at each one of GSM Mobile Network Operators (MNOs). The PURPOSE platform is responsible for establishing and and USSD securely managing the USSD sessions being initiated between the MNO subscriber Out of band authentication for increased security (bank customer) and the bank via the MNO. Auditing, analytics and reporting • Clickatell aggregates all USSD sessions from the MNO subscribers and pass the information in a secure session to the bank. This is done via the necessary carrier-grade Billing and customer segmentation USSD equipment deployed at Clickatell (i.e. our USSD Gateway Server and Application Short code management Engine - the PURPOSE platform). Service code management • The bank will connect to Clickatell via an industry standard API (e.g. XML) which will be the communication medium for facilitating the USSD sessions between the bank and the USSD Workflow management system MNO subscriber. Support for “Quick Access” to application functions • The bank can issue, if desired, the mobile application using the PURPOSE Workflow Secure connections between you and the end Manager. The workflow manager is easily accessed in a secure environment and allows for banks to make changes to their mobile banking application without being concerned customer about deployment compatibility, the application is instantly deployed to millions of handsets Rich client interoperability throughout the region. Support for multiple active applications Multilingual application support Multitenant platform Mobile Network Operator (with USSD Phase 2 Capability) SMSC MMSC USSD SS7 Planning the future Gateway Clickatell’s core business competency is to deliver mobile MNO messaging capabilities to enterprise clients globally. Clickatell Firewall have however been expanding its communications footprint into the space of new bearer channels such as USSD, email, SMPP 3.4 Clickatell Clickatell or similar XML Fax, IM and pager as well as remaining strong in the SMS Admin Server USSD Router space. Clickatell’s research is exploring 3G technologies and how they can benefit our corporate and network operator Mobile Network Operator BANK (without USSD Phase 2 Capability) Mobile Banking clients. As an active forum and GSM association member we Solution or SMSC MMSC Clickatell E-business have 15 dedicated resources looking purely at R&D, ensuring USSD SS7 Gateway system we bring the latest technology at the most affordable rates. SMS may be the key communication differentiator for now MNO Firewall but this is sure to be enhanced in the future. By selecting Clickatell as your mobile enabler, you are ensuring that you Back Office Back Office partner with a company that can cater and assist you in Clickatell Clickatell Systems Systems USSD Router Admin Server evolving as your technology needs increasingly take up white board space. A high-level conceptual architecture is depicted above. Contact details firstname.lastname@example.org Physical Address Postal Address www.clickatell.com Clickatell (PTY) Ltd Clickatell (PTY) Ltd Office Phone: +27 21 910 7700 7th Floor Manhattan Plaza PO Box 4929 Office Fax: +27 21 910 7701 100 Edward Street Tygervalley Bellville, 7530 7536 South Africa South Africa
Pages to are hidden for
"USSD Aggregation"Please download to view full document