Real Estate Industry Report

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Content
Copyright Notice ......................................................... - 3 -  1  Overview of Real Estate Industry ..................................... - 4 -  1.1  Introduction to Real Estate Industry ..................................................................................................- 4 -  1.2  Real Estate Industry Certifications ....................................................................................................- 4 -  1.3  Regulations on Production and Export Trade of Real Estate Industry...............................................- 4 -  2  Current Status of Real Estate Industry ................................ - 5 -  2.1  Current Status of China’s Real Estate Industry..................................................................................- 5 -  2.2  Features of Export Products of Real Estate Industry .........................................................................- 5 -  2.2.1  Mobile house .................................................................................................................................- 5 -  2.2.2  Steel Structure................................................................................................................................- 6 -  2.3  Real Estate Production Capacity Distribution ...................................................................................- 7 -  3  Prospects of Real Estate Industry..................................... - 8 -  3.1  Key Elements for Domestic Steel Structure Businesses ....................................................................- 8 -  3.2  Major Export Market of China’s Real Estate Products......................................................................- 8 -  3.3  Industry Stars .....................................................................................................................................- 9 -  3.4  Prospect of Real Estate Industry........................................................................................................- 9 -  4  Analysis on Characteristics of Alibaba Real Estate Industry Buyers .... - 11 -  4.1  Continent Distribution .....................................................................................................................- 11 -  4.2  Top 5 Countries/Regions with Most Buyer Feedback .....................................................................- 11 -  4.3  TOP30 Keywords ............................................................................................................................- 12 -  4.4  Representatives of Alibaba Construction Engineering Machinery Industry Buyers (Partial)..........- 13 - 

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Copyright Notice
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Overview of Real Estate Industry 1.1 Introduction to Real Estate Industry
Real estate refers to the total of the house property and the land property, more concretely any buildings

and annexes on the land. It’s the actual effect generated from a series of real estate related economic activities such as building and purchasing homes, etc. Real estate industry, in general, is a major driving force behind economic growth. Currently, real estate products that domestic manufacturers export are mainly portable dwellings and steel structures, as well as materials such as sandwich board, steel plate, etc. The Chinese real estate market is largely policy-driven. In addition to the fact that it is a pillar industry of the national economy, the output value brought by real estate industry is far more than the percentage it accounts for. In order to ensure stable and healthy development of the macro economy, the government tends to give drastically different policy guidance at different times. Therefore, in the irrational development of the real estate industry loom uncertain policy changes.

1.2 Real Estate Industry Certifications
The industry standard of real estate products as a whole mainly includes the follows: Certification/standard Logo Country Note/remarks Forest Stewardship Council (FSC) is a globally recognized organization non-governmental

which is committed to the ultimate FSC Global goal of sustainable development of forest (for wood products) through effective management of environment, economy. society and

An environmental certification of NSF Global water treatment of plumbing system in mobile houses CE certification is mandatory for any building products attempting to enter EEA market (EEA or EU CE EU plus the markets of Norway, Ireland and Liechtenstein. Only those that meet the requirement can be distributed in the said market. A certification required for any UL US building material products targeted for the US market

1.3 Regulations on Production and Export Trade of Real Estate Industry The objective of the 11th Five-year Plan in relation to steel structure industry: under the direction of
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Scientific Outlook on Development, reduce energy consumption, cut down environmental pollution, promote green construction, and regulate steel structure market. FSC certification has become another “green” trade barrier confronting China’s wood product exports. Wood products exported to the Europe were rejected or on the ground that such products had not been accredited by FSC.

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Current Status of Real Estate Industry 2.1 Current Status of China’s Real Estate Industry More than 20 years development since China opened to the world, China’s real estate industry has

undergone a dramatic change, from quantity-oriented to dual focus on quantity and quality, from sporadic development to economy of scale, from single product to diversified operation, and it has also boosted related supporting industries. From a long-term perspective, real estate industry has great development potentials. But for the time being, due consideration shall also be made on the overall economy. In a time when CPI is soaring consistently, asset bubble would naturally come to the limelight of macroeconomic management, becoming the felon behind the credit crunch. Meanwhile, it is highly possible that the real estate industry would become polarized. A few large well-managed real estate groups or those backed by the government would survive the adjustment period fairly smoothly, whereas those with a tight financing chain which have a relatively high degree of dependency on credit funds would be put in a passive condition.

2.2 Features of Export Products of Real Estate Industry 2.2.1 Mobile house
Mobile Container House Mobile container house, also known as construction site mobile house, which has been used extensively in various construction sites. A mobile house, that truly lives up to its name, can be moved to different places from time to time. Generally, a unit is fabricated in accordance with the dimensions of a 20-inch container, which has been assembled into a piece in the factory and is a finished house when being delivered to the site and put on a flat ground. Two units can also be installed in stacks such that they are combined into a single two-storey building. No foundation needs to be laid during the installation, and just a piece of flat land will do. For its outstanding portability, utility, and convenience, mobile container house is just the right type for construction site accommodation. Modular House Modular house is also widely referred to as factory office house, which is ideal for large manufacturing companies to use as office, control room and lounge. A modular house is usually divided into several parts: up, down, front, back, left and right. All modules are fabricated in the factory in accordance with design specifications. After they have been transported to a desired site, they are then assembled into a complete lightweight structure according to the shop drawings. Modular house is relatively easy for transportation, and can be fabricated in accordance with the dimensions specified by the customer. There is no need to build a foundation for a two-storey modular house. The biggest advantage of this kind of mobile house is customization. If an office or control room is desired, either for existing factories or the ones under construction, the best choice would be an addition of a modular house which boasts short construction period, no construction waste, no secondary renovation, and low cost. Steel Structure and Color Plate House Steel structure and color plate house is a shining star in today’s construction realm. It has been favored by more and more investors as their choice of building. For the construction of this kind of mobile house, steel
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columns, beams and color steel sandwich plates are to be prefabricated in the factory. A shallow foundation needs to be laid before the installation of prefabricated steel beams and columns. Color steel sandwich plates are then to be fit into the frame one by one and finalized with self-tapping screws. Steel structure and color plate house, for its convenience in the delivery of prefabricated parts and its capability in building structures of any size, from kiosks to airplane hangars and multi-storey houses, has been widely adopted to build all kinds of industrial plants, warehouses, parking facilities, supermarkets, exhibition facilities, roof additions, and kiosks. Portable Villa With further development of the society, portable villas will become a part of the life of emerging middle class families. Portable villa is the option many people would consider for dormitories of large exhibitions and of conference centers, as well as for temporary offices needed for media. Portable villa is just as aesthetically pleasing as otherwise would be, and the government can also save time, land and money.
Historical Portable Villa Export R Hiki 100 million U.S $
3.1 1.3 0.5 10.9

6.4

2003

2004

2005

2006

2007

Countries and regions with most mobile house imports

Belarus , 11%

Kazakhstan , 8% United States , 6% United Kingdom , 5%

Others, 65%

France , 5%

Steel Structure High-rise Steel Structure High-rise steel structure mainly refers to reinforced concrete core wall-steel frame system, also known as hybrid structure. It cannot be erected in the ground. Composite Structure In addition to composite slab, steel reinforced concrete column and concrete-filled tubular steel column have also been extensively used in composite structures today. The former is mainly adopted in the lower floors of high-rise buildings and in the underground portion of high-rise steel structures while the latter has been widely used either in part of or the whole high-rise buildings, and has a huge market as it is more catered to the construction structure type employed in China. Lightweight Steel Structure It mainly refers to portable steel frames enclosed in lightweight panels, steel structure of lightweight buildings (“lightweight steel” for short), and steel profile arched roof. This kind of structures has seen the
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2.2.2

rapidest development in recent years, and is most frequently used in industrial plants, hangers and marketplaces. Spatial Structure Spatial structure mainly adopts racks (shells), as well as membrane structure, cable net structure and other hybrid structures, and is generally used in long-span buildings. Multi-storey Building This kind of building is of a steel structure, often in the form of a steel frame structure. For its aesthetically pleasing appearance, big interior space, short construction period, and good seismic resistance, it has become the choice of recent real estate developments.
Historical Multi-stoey Building export revenues Hiking
100 million U.S $
25.7 15.8 10.8 39.8 62

2003

2004

2005

2006

2007

Countries and Regions with most import of steel structure

United States , 16% Japan , 13% Others, 54% Hong Kong , 8% Korea, 6%

India, 3%

2.3 Real Estate Production Capacity Distribution
Top 100 Real Estate Companies Geographical Distribution Chart:

28

29

26 17

East China

North China

South Chi na

Others

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Prospects of Real Estate Industry 3.1 Key Elements for Domestic Steel Structure Businesses
Efficient Market Operation. In steel structure business, a good brand reputation and a close rapport

with a certain number of property owners and design institutions are essential for getting projects. That said, the developer also possess strong and quick-responsive design, quotation abilities, as well as accurate cost and profit estimation abilities (familiar with component fabrication, material supply, and erection conditions; good control of cost and construction period). Technology and Product Quality Advantage. Talented people and good software and hardware are the core technological edge of a steel structure company. It is essential for the development of a steel structure company to rely on technological advantage to ensure designing, component fabrication and erection quality. Zhejiang HangXiao Steel Structure is a case in point. The company has established its own R&D center, eliminated concerns of non-local talents, and introduced advanced special processing equipment for heavy steel structures. Foreign-funded steel structure companies have special business software supporting system. Capital Flow Management. It has now become an unhealthy phenomenal that China’s steel structure companies advance funds to finance their construction projects. It is often not easy to retrieve the project funds, causing problems for capital flow management. State-owned steel structure companies have issues not only in mechanisms, but also in procedures concerning the practice of advancing funds. Good Operation Mechanism. State-owned steel structure companies are plagued with numerous problems such as inflexible operation mechanism, single property right structure, extensive management, and employees, which have significantly confined their existence and development. Only a market-oriented operation mechanism could help state-owned enterprises walk out of the plight of rigid operation and slow development. The development of steel structure industry is related with the national economic development level and its growth rate. The constant advent of new steel technologies and new materials has paved the material and technological foundation for the rapid advancement of steel structure industry. The shift of national policy from frugal and rational use of steel to encourage steel use has provided a strong backbone for the steel structure industry which has gradually established itself as a pillar industry of the national economy. The steel structure industry is expected to grow at an annual rate of 6% to 7% from now to the year 2020. It is a growing industry in its prime of life with a bright future. Conduct down-stream processing of steel products, extend industry chain and increase product added value are common practices in large foreign companies. Thyssen has expanded its business into auto parts industry taking advantages of its own raw materials. Nucor has established an independent department for construction business producing housing parts. Pohang has its main operation in steel, but has also extensively involved in businesses such as civic construction, electronics, communications, semiconductor chip production, factory automation, energy, and environment protection. Nippon Steel has expanded its operation into electronics, engineering and manufacturing, information and its construction business has been acknowledged worldwide. Therefore, it has become more than necessary for large domestic steel enterprises to develop steel structure business by making the most of their advantages in building material products.

3.2 Major Export Market of China’s Real Estate Products China has its real estate products mainly exported to US, Southeast Asia, EU and Russia.

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United States, 15% Japan, 12% Hongkong, 7% Others, 57% Korea, 5% Belarus, 4%

3.3 Industry Stars
Domestic Mobile House Manufacturers Rongdong Prefab Co, Ltd Shanghai Jianghai Movable House Construction Co., Ltd Zhejiang Jiangnan Steel Structure Co.Ltd Yuanqing House Co.,Ltd. Shenzheng Chixiao Technology Co., Ltd Beijing Dongsheng New Container House Factory Yandong Color Steel Engineering Co., Ltd Shanghai Baofeng Steel Structure Fabrication Co., Ltd Shiping Jiamei Mobile House Factory Shanghai Yuehua Color Steel Plate Mobile House Co., Ltd

Domestic Steel Structure Enterprises Changjiang Jinggong Steel Structure Group Nangjing Dianfeng Steel Structure Engineering Co., Ltd Jiangsu Chundu Steel Structure Engineering Co., Ltd Shanghai Baoye Construction Co., Ltd Jiangsu Huning Steel Structure & Machinery Co., Ltd Zhejiang Hangxiao Steel Structure Co., Ltd

Baoshan Iron & Steel Co., Ltd Wuhan Iron and Steel Group Corp Shougang Group Anhui Fuhuang Steel Structure Co., Ltd

3.4 Prospect of Real Estate Industry
Developing Trend of Real Estate Market 2008 Further Macro Management on Real Estate Industry. There are many complicated factors influencing China’s real estate industry. Several years of macroeconomic management hasn’t produced any results that met the expectations, and further management is expected. In the wake of the Seventeenth Congress of the CPC, the central government and competent ministry have expressed from different layers the intention of further controls on land and investment. Resources Likely Tilting to Government-subsidized Houses. Since the house monetarization in 1998, the principle of national policy on housing had been such that let the market balance house supply and demand, and real estate industry has been established as a pillar industry of the national economy. In 2007, there had been a change on housing policy. The importance of the invisible hand on the housing industry had been emphasized, but more emphases had been put on the role of housing as the foundation of people’s
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livelihood and its effect on promoting social fairness and urbanization. The establishment of a housing security system had been put high up on the agenda. M&A and Restructuring Becoming the Tone of the Year. Under the influence of tightened macroeconomic management, international capital inflow, and the US subprime crisis, 2008 is expected to see an ever fiercer competition in China’s real estate industry, and the phenomenon of polarization in the industry will gradually become pronounced. On one hand, some leading companies have managed to improve competitiveness through stock market financing and large-scale operation. Their comparative advantage is becoming increasingly obvious, and their market power and monopoly power stronger. On the other hand, an ever graver operation environment is expected for some small and medium real estate developers who have to face the uncertainty of the market. The force of natural selection will accelerate the development of domestic real estate industry, and monopoly enterprises will tighten the pace of controlling, acquiring and restructuring ill-managed SMEs. Stable Growth of Supply, and an Improved Structure. For land supply, promoting effective supply in the housing marketing is expected to become the long-term objective of national policy. In the primary market, land supply, especially the supply of housing land, is expected to grow stably in 2008. Meanwhile, with a fastened pace in handling idle land by the government, the cycle of real estate development would expedite so that the supply of land in the secondary market would also increase significantly. Housing Price Appreciation Slows Down, But Price Inflexion Not Likely. After several years of rapid appreciation of housing prices, there has seen no sign of losing momentum in 2007. But in 2008, housing price appreciation will be much smaller than the previous year as the effect of macroeconomic management gradually taking force. In the first half of 2008, due to fluctuation in the international capital market and expectation of RMB appreciation, huge international hot money probably will flow into domestic real estate market, becoming one of the factors pushing up the housing price. But with the effect of macro management gradually sinking in and the housing demands returning to a rational level, there is little possibility of nationwide housing price inflexion, though the chance of sharp fluctuations in cities with high housing price cannot be excluded.

International Market Demand
Pakistan’s economy is growing rapidly, so is its real estate industry which is the pillar of its economy. Real estate developers have been provided with huge business opportunities. The average household size in Pakistan is 6.6 persons with each room accommodating 3.5 persons on average. The average person per room in Turkey and China is 1.3 and 1.1 respectively, and the world average is 1.2. Today, about half of the urban population and most of the rural population in Pakistan still live in temporary housings. Large population base and current housing status indicate there are strong demands in Pakistani real estate market. Nigeria is the second largest economy in the sub-Saharan region. It is a country with abundant natural resources such as petrol, coal, and iron ore. The economic growth in Nigeria over the past 5 years is fairly stable, with annual GDP growth rate up to 5%. In recent years, the urbanization process in Nigeria has sped up. Currently there are 70 million people, about 50% of the total, living in urban areas. This figure is likely to reach 100 million by year 2010. With the explosion of urban populations come numerous social problems. The first and most urgent one would be housing shortage and lack of all kinds of supporting facilities. According to data published by the Ministry of Environment and Housing, Nigeria, 66% of folks in Nigeria don’t have their own homes, and 70% of the population live in shanty towns. In Lagos, the biggest city in Nigeria, an average of 40 people share one restroom, and 8 to 10 households share one kitchen and sanitary facility. It is estimated that 16 million homes are in demand in the whole country, and an annual demand of at least 1 million housing units in fast developing downtown areas. In Nigeria, the pace of housing construction is lagging far behind population growth, and the rural population is moving into urban areas.
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Slovakia’s real estate market is flourishing, supported by it rapid economic growth, resident income increase, and the prospect of becoming a part of the Euro zone. Many foreign investors, with stronger confidence in the Slovakian market, are swarming into this country for real estate investment. The total real estate income in 2006 was 25.3 billion Koruna (1 EUR=33.2 SKK), and 24.1 billion Koruna during the period from January 2007 to November 2007. According to Slovakia Land Regulation Act, alien legal persons could purchase land other than farm land and forestry land. Land registration fee is generally 53 euro, and 213 euro for express registration service which can be completed in 15 days. Slovakia has no restriction on the practice of alien natural persons renting non-resident land. Land lessor and land lessee shall sign a land lease agreement which shall not be terminated prematurely without statutory reasons and mutual agreement between both parties. UK’s prosperous real estate market in recent years is mainly driven by robust demands,. The development of the financial market also made its share of contributions. With a stable economic growth, the unemployment rate in UK was able to be maintained at a relatively low level for the past several years, converting potential demands in the real estate market into effective demands. In addition, the torrential inflow of immigrants and foreign students has also boosted the housing market constantly. Stimulated by the rally of the housing market, many financial institutions and individual investors have injected huge amounts of capital into the real estate market, and commercial banks and mortgage providers have also introduced various credit products and financial derivatives targeted at real estate to explore more profits.

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Analysis on Characteristics of Alibaba Real Estate Industry Buyers 4.1 Continent Distribution
Distribution of global buyers via Alibaba
9% 2% 10% 3% North America Oceania Africa Europe 38% 15% Asia Middle East Southeast America

23%

4.2 Top 5 Countries/Regions with Most Buyer Feedback
Continent Country/region United Kingdom Bulgaria Europe Ukraine Romania Spain North America Central & South America United States Canada Haiti Suriname Asia Africa Continent Country/region Nigeria Ghana South Africa Benin Togo Pakistan India Hong Kong Bangladesh
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Uzbekistan Australia Oceania New Zealand Middle East Lebanon Cyprus Iraq Saudi Arabia Turkey

4.3 TOP30 Keywords

Rank of Hotest buyer-searching keywords
steel house greeenhouse modular building steel structure housing real estate log cabin log houses prefab housing portable house prefab lightsteel structure house movable house log house movable houses wooden houses modular houses plant wood house house prefab houses villa container houese warehouse modular house mobile house prefab house prefabricated houses wooden house prefabricated house

Note: The above data quoted are as of Apr. 30, 2008.
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Special note: Recent most-searched keywords in real estate industry Recent most-searched keywords
Wooden house house

4.4 Representatives of Alibaba Construction Engineering Machinery Industry Buyers
(Partial)

NOTICE: Above all, Some Sources are from: China Customs Ministry of Commerce of the People’s Republic of China UN data statistics China Industry Research

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