Fundraising Planner - Team in Training

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					                                       Fundraising Planner
                                       Everything You Need to Know About Fundraising
Welcome to the Team that’s saving lives! You are now one of over 500,000 Team In Training participants who have raised more than
$1 billion for lifesaving cancer research. Plan ahead, have fun, use the resources we give you, and you will be a successful fundraiser!

Sample fundraising timeline
Within one week of joining the Team: Build your donor network; customize your webpage; write your fundraising e-mail or letter
  1.   Build your donor network. See Fundraising 101 to learn how this will help you manage your fundraising and raise even more!
  2.   Customize your fundraising webpage. See Fundraising 102 for details on how to get there.
  3.   Write your first fundraising e-mail or letter. See Fundraising 102 and 103. Buy stationery and envelopes. Bright colors are best!
  4.   Schedule a date to meet with your team manager or mentor to create a personalized fundraising strategy.

Within two weeks of joining the Team: Send your e-mail, mail your letters; brainstorm event ideas

  1. E-mail your fundraising letter to everyone in your donor network: See Fundraising 101 and 102.
  2. Have a mailing party - invite your friends over to help you address, stamp, and seal envelopes.
                                                                                                              th
  3. Start thinking about fundraising events and parties. Use holidays, events and seasons – Halloween, 4 of July, Super Bowl,
     Academy Awards, summer BBQ! Start your brainstorming now – your mentor will be sharing Fundraising 105 soon to give you
     other event ideas and details on planning and promotion.

Starting at two weeks…and keep it going: Update your online status; tell EVERYONE

  1. Include your fundraising website in an update on social networking websites such as Facebook, MySpace, LinkedIn and Twitter.
     Create a group for people to join, so they can track your progress throughout the season.
  2. Tell at least one person a day about your commitment. The more people who know, the more people will donate!
  3. Include a link to your fundraising page in your e-mail signature.

Two weeks prior to recommitment: Send your second e-mail or letter; host a fundraiser; mail in those checks
  1. Send your second fundraising e-mail or letter Follow up with those who haven’t donated. See Fundraising 102 and 103.
  2. Celebrate the season! Have a backyard fundraising bash, pumpkin-carving contest or holiday bazaar. Ask your mentor for Rock
     Star Fundraiser handouts to get the easy to follow ―how to‖ instructions on different types of fundraising events.
  3. Are you asking your donors if their company matches? It’s a great way to double your money! See More about Matching.
  4. Are you submitting your check donations to Paycor? See Managing Donations.
  5. Don’t forget to send thank you notes – be creative and have fun! We’ll cover this in more detail in Fundraising 107.

One month before final fundraising deadline: Update social networking sites; host another event

  1. Post a link to your fundraising website and let your online friends know how your training and fundraising is going.
  2. Get rid of clutter! Have a fundraising yard sale. See Fundraising 105.

No less than 10 days before final fundraising deadline: Third e-mail or letter

  1. Send an update to your online friends. Almost there!
  2. Send your third fundraising e-mail or letter. See Fundraising 102 and 103. Encourage friends and family to forward your letters to
     others. Don’t be afraid to raise your goal!
  3. Are you submitting your checks to Paycor? Do any of your donors’ companies match gifts? See More about Matching.

Post-Event: Pat yourself on the back!

  1.    Update your webpage – add a photo of you crossing the finish line!
  2.    Send your final e-mail or letter. See Fundraising 102 and 103. Thank all who donated and let others know they still can.
  3.    Send another round of thank you notes to all your donors. See Fundraising 107.
  4.    Congratulate yourself on making a difference and helping cure cancer! Put this accomplishment on your resume!

More information
  This page is only an introduction. For more guidance, samples and ideas, reach out to your team manager and amazing team
  mentors. They will provide you with all the one-on-one help you need to ensure your fundraising experience is stellar.



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                                          Mission Information
                                          Research Statistics and Patient Services
What are blood cancers?
Leukemia, Hodgkin lymphoma, non-Hodgkin lymphoma (NHL), myeloma and myelodysplastic syndromes (MDS) are types of cancer
that can affect the bone marrow, the blood cells, the lymph nodes and other parts of the lymphatic system. These diseases are related
cancers in the sense that they probably all result from acquired mutations to the DNA of a single lymph- or blood-forming stem cell. The
mutated stem cell produces clones, which generate high numbers of abnormal cells (such as neutrophils, monocytes and lymphocytes).
The abnormal cells multiply and survive without the usual controls that are in place for healthy cells. The accumulation of these cells in
the marrow, blood and/or lymphatic tissue interferes with production and functioning of red cells, white cells and platelets. The disease
process can lead to severe anemia, bleeding, an impaired ability to fight infection, or death.

For more information about blood cancers, visit www.lls.org.

New cases, survival and deaths
 •    An estimated 140,310 people in the United States will be diagnosed with leukemia, lymphoma and myeloma this year.
 •    New cases of leukemia, lymphoma and myeloma account for 9% of the 1,596,670 new cancer cases diagnosed in the United
      States this year.
  •   Every four minutes one person is diagnosed with a blood cancer.
  •   An estimated 1,012,533 Americans are living with leukemia, Hodgkin and non-Hodgkin lymphoma, and myeloma and
      myelodysplastic syndromes.
  •   Leukemia, lymphoma or myeloma will cause the deaths of an estimated 53,010 persons in the United States this year.
  •   Approximately every 10 minutes, someone dies from a blood cancer. That’s 145 people each day or more than six people every
      hour.
  •    Blood cancers will account for 9.3 percent of deaths from cancer this year, based on the total of 571,950 cancer-related deaths.

We’re making a difference!
      The overall five-year survival rate for children under 15 years old with acute lymphocytic leukemia (ALL) was 3% in 1964 – today
      it’s 90.5%! The five-year survival rate for leukemia has quadrupled in the past 50 years, from 14% to 56.5%. Statistics have shown
      a significant improvement in the five-year survival rates of patients with myeloma during this same time frame – from 12% in to
      41.1%.
  •   Hodgkin lymphoma is now considered to be one of the most curable forms of cancer. The five-year survival rate for a person
      diagnosed with Hodgkin lymphoma has more than doubled from 40% to 86.3% in the last 50 years. In children and adolescents
      ages 0 to 14, the five-year survival rate for Hodgkin lymphoma is 95.6%.
  •   In children and adolescents from 0 to 19 years, five-year survival for non-Hodgkin lymphoma is now 84.7%. This represents a
      significant improvement: even in the mid-1970s, most children with NHL did not live five years after diagnosis.

A directory of Patient Services
   The Patient Financial Aid Program provides a limited amount of financial assistance to help patients who have significant
    financial need and are under a doctor's care for a confirmed blood cancer diagnosis. The Co-Pay Assistance Program offers
    financial support toward the cost of insurance co-payments and/or insurance premium costs for prescription drugs. Patients must
    qualify both medically and financially for this program. To learn more about Co-Pay Assistance, call (877) 557-2672, email
    copay@LLS.org or visit www.lls.org/co-pay.
  •   Facilitated by volunteer nurses and social workers, Family Support Groups meet monthly throughout most major metropolitan
      cities. All patients, family members and friends affected by blood cancers are invited to come together to share experiences and
      ask questions. The Patti Robinson Kaufmann First Connection Program enables patients and their loved ones to connect with
      a trained peer volunteer who has gone through a similar experience. Patients and their families are matched with peer volunteers
      based on diagnosis, age, gender and other factors that might create a mutual understanding and ease communication between
      participants and volunteers. Call your local chapter office to find a support group near you or speak with a First Connection
      volunteer.
  •   Health professionals who work at the Information Resource Center provide accurate, up-to-date information on blood cancers
      via the phone and online. Call (800) 955-4572 or chat online and download materials at www.lls.org.
  •    LLS sponsors telephone/web education programs for patients, caregivers and healthcare professionals. These programs are
      archived on the LLS website. Visit www.LLS.org/programs for a list of upcoming programs, and www.LLS.org/pastprograms to
      listen to past programs.
  •   Public Policy advocates contact their elected representatives to promote government research funding and improvements in
      public health policy. Become an advocate today at www.lls.org/advocacy.
  •    Welcome Back: Working Together to Support the Cancer Survivor at School educates school personnel and parents to
      improve the transition of childhood cancer survivors from clinic to classroom.


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                                          Fundraising 101:
                                          Establishing Your Donor Network
Checklist for Fundraising 101
  In each section of the planner, we’ve outlined some steps for success shared with us by our top fundraisers. To follow along, check
  these steps off as you go:
       Make a list of the people you know. This is your donor network. Aim for a hundred people—you probably know a lot more people
        than you think!
       As you assemble the list that will make up your donor network, ask yourself how each of these people our groups prefers to
        communicate – will you reach out to them with an e-mail, via social media such as Facebook or LinkedIn or with a letter? The
        answer to this question will help you with next steps.

Establishing your donor network
   Open up your favorite spreadsheet application (or rolodex, little black book, SQL database, pile of sticky notes…) and list all the
   people you know. This is the beginning of your donor network.
   Your network spreadsheet should contain several key elements:
   1. Every single person you know who you can send your letter or email to. Aim high! See if you can list a hundred people. See the
       brainstorming list below for some ideas.
   2. Contact information including email, snail-mail address and phone number.
   3. Any personal notes that you can include in your e-mail or letter as you start fundraising. For example, ―I hope you and Adam are
       doing well, it was great running into you at Niketown a few weeks ago.‖ The more personalized your communication, the better
       your response rate.
   4. Set up columns for data you’ll add later such as how much each person donates. You’ll update this throughout your fundraising
       campaign.
   5. Leave yourself space to make a note when you send each person a thank you card.
   6. Connections to the mission will be important throughout the season and on event weekend – make space as you build your donor
       network to record each potential donor’s personal connection to the mission.

 Tip! Brainstorming
   100 people might seem like a lot to list in your donor network. Some of our top fundraisers have over 1,000 people in their network!
   To help you brainstorm your list, here are some suggestions from our fundraisers. Don’t be shy; you never know who has a personal
   connection to a blood cancer!
   Who is my…                  photographer,                dry cleaning, eye           I Know People At…            Keep Going…
   Mom, dad, aunt,             physical therapist,          glasses, contact            Bowling alley, day           Facebook, MySpace,
   uncle, cousin, in-law,      physician, piano             lenses, flowers,            care, church,                LinkedIn, Twitter,
   god son, accountant,        teacher, psychologist,       furniture, sports           synagogue, temple,           blogs, wedding party,
   appraiser, architect,       recruiter, reporter,         equipment, hot tub,         mosque, golf course,         children’s teachers,
   attorney, auditor,          security guard,              house, condo,               hardware store,              college friends,
   babysitter, baker,          veterinarian…                insurance, loan,            college, health club,        delivery person,
   bartender, beautician,      Who Sold Me My…              investments, jewelry,       high school, hospital,       fraternity, sorority,
   bookkeeper, caterer,        House, advertising,          manicure, medicine,         hotel, kennel, library,      alumni association,
   chiropractor,               antiques, boat, paint,       mortgage, real              museum, night club,          mail carrier, military
   contractor, dentist,        beer, bicycle, bed,          estate, motorcycle,         pharmacy, post               friends, former
   engineer, financial         books, bridal gown,          newspaper, picture          office, gallery, resort,     colleagues, people
   planner, interior           burglar alarm,               framing, stereo,            restaurant, super            you grew up with…
   decorator, notary,          cabinets, cat, dog,          storage, television,        market, volunteer
   nurse, nutritionist,        fish, suit, dress,           tools, travel package,      group, taqueria, deli,
   optometrist, painter,       computer, cosmetics,         home improvement…           grocery store, bus
   pharmacist,                                                                          stop…




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                                            Fundraising 102:
                                            eFundraising
 Checklist for Fundraising 102
        Personalize your fundraising website
        Update your status on Facebook, LinkedIn, etc. and include your fundraising webpage address
        Using your donor network from Fundraising 101, send out your first fundraising e-mail
        Ask donors in your e-mail to let you know if their company matches – it’s a great way to double the size of the donation!
        Explore the fundraising materials and resources available on the Fundraising Toolkit tab in eTools
        When you’ve reached a milestone in your training or fundraising, update your status again and send out another note to
         everyone in your donor network
        Update your status again and again! You’d be surprised how many people respond to status updates by donating
        About 10 days before your final fundraising deadline, send another note to your donor network – for many participants, this final
         push message increases the fundraising total, often by as much as 30%!
        Post to your fundraising page and your social network sites from your event weekend – share your success and inspire still more
         people in your network to give by using a finish line photo or inspiring event weekend story

 Where is my fundraising page? How do I sign in?
   Within a day or two of registering for Team In Training, you’ll receive an email containing your eTools username and password. This
   message contains links to the personal fundraising page where your donors will go to give and the eTools account where you will
   sign in and customize your page. If you’re not seeing the email, it may have been caught in your spam filter. Just go to
   htttp://etools.teamintraining.org/signin, click the Forgot Password link, and enter the email you provided on your TNT registration
   form. You can also ask your team manager to resend you the link at any time.

 Customize your fundraising page
   Go to the Personalize Pages tab at the top right of the screen to edit your text and add photos. Have fun! Each week after you train
   with your team, update your text and add new photos to show off how far you've come.
   The Page Settings tab lets you control the way your fundraising thermometer, top donors and contributor comments show up, or
   change your page title, personalize your page URL, or even redirect your page URL to land on a personal blog or website.
   Click the My Account tab at the top left of the screen to change your password, username or personal account information.

 Tip! Create a team fundraising page!
   You can request a joint webpage to fundraise with your TNT friends. When someone donates to the joint page, the donation gets split
   evenly among everyone on the team. Contact your team manager if you want to set up a team webpage.

 Sending Your First Email Blast
   Here are some helpful tips for a successful email blast:
        Send individual messages rather than mass e-mails to increase response
        Consider using a mail merge to personalize the message
        Keep the email short and simple and include your link
        Make sure you still include the who, what, where, when, why, and a call to action (ask for the donation!)
        Include your personal story and reasons for joining the Team
        Include a date by which you want your donors to give (Bold or underline this to make sure it stands out)
        Use a catchy subject line such as ―Training for a cure‖, ―Saving lives, 1 mile at a time‖, ―I’m running or walking a marathon!‖, ―I’m
           hiking for a cure‖
        Ask your donors to forward on your email to those who may also want to support your cause


 Tip! Time your mailing




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   Send emails as early in the day and early in the week as possible. Get your email ready to go over the weekend or the night before,
   and then hit ―send‖ when you wake up. Many people are more inclined to pay attention to emails in the morning and on Monday and
   Tuesday.
   Time your emails and letters to arrive around payday. People are more generous when they have fresh money in the bank!

 Update your status: Sample posts for Facebook and Twitter
   •    Vicky is wondering who will be the first to donate to help me beat blood cancers! My Fundraising Page
   •    Leah How long does it take to run 13.1 miles? I’m going to find out: http://mywebsitehere
   •    Travis Save the date…May 30th, 6 to 9 p.m. at Tonic! Start your Saturday night strong with your favorite TNT coaches and
        mentors as we take over the bar! We’ll be pouring drinks and raising funds for our favorite cause. See you there…and Go Team!
   •    Janet says ―don’t just stand for something – ride/run/walk/hike/tri for it!‖ Join me.
   •    Erika went from surgery, to Hawaii, to 55 miles on her bike. Support me all the way to a century! http://mywebsitehere
   •    Jen I want to screen ―The Room‖ as a fundraiser for my event: http://mywebsitehere. Does anyone have ideas for venues?
   •    Barb is hiking higher than Mt. Everest this summer to beat blood cancers. Please support me in helping cure leukemia, lymphoma
        and myeloma. Donate at http://mywebsitehere.

 Tip! Let your friends and family donate to you on Facebook!
   Post your fundraising webpage address into your daily status update in Facebook!

 Tip! Use YouTube to ask for donations and say thank you on video!
   Go to YouTube.com and type in ―team in training‖ to see examples of the creative videos TNT participants from around the country
   have put together.

 Managing your donations in eTools
   When someone donates to you, their donation amount, name and contact details will all appear on your eTools account. Just log on
   to eTools at htttp://etools.teamintraining.org/signin and click on the Donations tab.
   •    If they donate online through your page, their donation will show up on your page immediately.
   •    If they donate to you by mail or in person, submit the donation with a Participant Donor Form. When Paycor processes it, they'll
        add it to your webpage.
   Click the Donations tab to get a detailed list of all your donations. From here you can edit donor privacy, look up donor contact
   information, or export your donor list to a spreadsheet program.

 Tip! Easy way to get to eTools!!
   If you don’t want to remember another web address, you can just go to www.teamintraining.org and click on Sign In to access your
   eTools account.

 What Fundraising Documents can you Find on Your eFundraising Page?
   Not only is your fundraising page a place where your friends and family can easily see your progress and securely donate, but it has
   many important resources in the Fundraising Toolbox. To get here, log-in and click on the Fundraising Toolbox tab. Then scroll
   down for fundraising ideas and documents available for download…
        Getting Started Guide
        Logos
        Fact Sheets about LLS, TNT and Mission Information
        Sample Fundraising Letters
        IRS Determination Letter
        Matching Gifts policies & Corporate Sponsorship Info
        Rock Star Fundraising ―how to‖ sheets
        Third Party Fundraising Agreement for events
        Important Dates & Deadlines
        Donation Processing Instructions

 Troubleshooting, questions and support

   We built this system for YOU, so if you’ve encountered a bug or you’d just like a little support in customizing your webpage and
   making full use of the resources available on eTools, please let us know! You can reach our dedicated support services staff at
   supportservices@lls.org or call 888-LLS-7177.



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                                          Fundraising 103:
                                          Letters, Postcards and More!
 Checklist for Fundraising 103
       Determine which people in your donor network will appreciate and respond to a letter
       Using the sample letters, helpful hints and suggestions from your mentor, write your personal fundraising letter
       Don’t forget to mention matching gifts – ask your donors if their company matches. It’s a great way to double the power of their
        gift!
       Ask mentor to read your letter and make suggestions – not only can your mentor help make the letter even stronger, but it’s also
        great practice for sending it out to your network!
       Buy stationary and envelopes – bring colors are best, but please don’t use red as it makes it impossible to postmark the
        envelope
       Stuff and address your envelopes – make it a party and ask friends and family to help!
       Turn in your letters to your team manager before the postage deadline to receive free postage on your first 100 letters
       Do a reminder postcard or follow up letter after your initial response deadline to update your donor network on your progress and
        remind procrastinators that it’s time to give!

 Your first letter
   With donor network in hand and fundraising webpage personalized and update, you’re ready for your first letter!


   1. Send a letter within two weeks joining the Team. Start right away so you can focus more on training as your event nears.
   2. What to include (check these off as you go):
           The cause. Talk about LLS, include some encouraging research statistics, note how far we’ve come, etc.
           Why the cause is important to you. Your network and donors are supporting YOU in this adventure. With each donation,
            it is YOUR effort, passion and inspiration that are bringing them to support you. Few of the donors that contribute to you will
            have contributed to LLS this year without your help. Make sure you show your friends and family why you are passionate
            about this cause and why it’s important to you.
           What you are doing. The event, distance, type of training, etc.
           Your personal connection to the cause. Write about a personal honoree or your team honorees.
           How to donate. Include a link to your eFundraising webpage and give instructions for donating online or via postal mail.
           Give a deadline. Within two to four weeks is good. This will help prevent your potentials from ―forgetting‖ to donate.
           Include matching gift information. Some companies will match employee donations dollar-for-dollar (sometimes more!).
            Ask your donors to check with their company.
           Self-addressed-stamped-envelope. If you’re mailing your letters via post, this is a must!
   3. Things to consider (check these off as you go):
           Use individual salutations. Don’t write ―Dear Friends‖; write ―Dear George‖. Use a mail merge program to facilitate this.
           Keep the text punchy. Readers have short attention spans. Keep your writing concise.
           Add your own style. Be sincere, dramatic, quirky or funny! Construct your letter in a way that speaks to your personality.
           Ask directly for money and suggest how much to give. If you write with the intention of raising money but don’t explicitly
            ask, your letter will confuse the reader.
           Use anecdotes. What made you want to join TNT?
           Thank previous donors. People want to join a successful campaign. Thank previous donors not only to show appreciation
            but also to convey a sense of growing support.
           Emphasize important points to keep readers’ eyes moving down the page.
           Write a note on each letter. Handwriting is a good way to customize each letter, and it provides additional emphasis.
           List names. Naming your honorees makes the cause more real.
           Photos. Everyone likes pictures!
           Other ways to support. If they can’t donate, can they offer something for an auction or watch your kids while you train?

 Tip! Customize it!



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    If you use Microsoft Word to compose your letters, you can use a mail merge to customize each letter. Mail merge takes a generic
    form letter and adds information from Excel to individual letters – this is where your hard work putting together information on your
    donor network pays off! By using mail merge, each letter can address your donor directly and you can even include custom
    paragraphs with personal mission connections or other notes from your donor network list.

 Tip! Time your mailing
   Just as with e-mail, there are times on a calendar that are more effective for mailing. Time your letter to arrive close to an important
   date for you or consider sending mail to arrive around payday. People are more generous when they have fresh money in the bank!
   You should also avoid major holidays as mail received in close proximity to a holiday is more likely to go unnoticed and unopened for
   some time.

 Tip! Use social networking
   A week or two after sending your letter, update your status on Facebook, Twitter, LinkedIn, etc. Some of your donors will see your
   status update after receiving your letter and will have more than one opportunity to get excited about your training and fundraising.
   One participant recently received 10% of her fundraising total within hours of updating her status on Facebook.

 Round two - can be e-mail or mail
   1. Send this out about halfway through the training season. Time this with a personal milestone: ―Today, I
      ran/walked/biked/hiked further than I’ve ever gone before!!‖
   2. What to include, in addition to all the points listed above for the first letter (check these off as you go):
           Talk about how your honorees are doing, and include new statistics that speak to the success of LLS.
           Talk about how you’re doing: ―Last week, I applied chamois butter for the first time. So far, you’ve helped me raise $2,000!‖
           For everyone who has not yet donated (you should send two versions of this letter): ―Don’t worry, it’s not too late!‖
           For everyone who has already donated: Thank them again (because you already sent a card, right?), ask them to
            forward your letter to their friends, and include a reminder about matching gifts.

 Tip! Revisit your donor network Are you surprised at this point by who has or has not donated? Go back to your donor network and
   check it out: did you leave anyone off the list because you thought they wouldn’t donate? Add them to the list and make sure they
   get your second letter!

 Letter number three – can be e-mail or mail
   1. Send this about ten days before your final fundraising deadline. You can send it earlier, but no later.
   2. What to include, in addition to all the points listed above for the first letter (check these off as you go):
           Say something new about your honorees, and include new information about the success of LLS.
           Talk about how you’re doing. ―It’s been an amazing journey with TNT. I can’t wait to stand at that starting line!‖
           For everyone who has not yet donated (you should send two versions of this letter): ―It’s not too late.‖
           For everyone who has already donated: Thank them again (because you already sent a card, right?), ask them to
            forward your letter to their friends, and include a reminder about matching gifts. ―My fundraising deadline is right around the
            corner.‖

 Tip! Raise over-and-above your fundraising total with your third letter!
   If you think sending three letters seems like a lot, take note: with this third letter, many participants have raised 30% of their personal
   fundraising goal (which—of course!—was higher than their minimum).

 One more go: the post-event letter
   1. Send the post-event letter within two weeks of completing your event.
   2. What to include, in addition to all the points listed above for the first letter (check these off as you go):
           How did your event go? What did you learn? What made you laugh?
           Give a fundraising update. How much have you raised? How much has your Team raised? If you’re only a few hundred
            dollars away from your goal, your donors will want to help you make it all the way there.
           Again, write two versions of your letter using the same criteria as the first three letters.

 Tip! Send postcards from your event
   In your event weekend suitcase, pack postcard stamps and address labels for all your donors. When you get to your hotel, grab a
   stack of postcards, write your thank you notes and drop them off at the hotel front desk. Postcards are nurturing—they give your
   donors an extra incentive to donate again and again.




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 Thank you, thank you, thank you!
   1. Send a thank you note as soon as you find out you got a donation. Keep a box of stationery or cards handy so you can
      hand-write a note that day, and mail it the next morning. If you don’t acknowledge your donors right away, they’ll feel
      unappreciated.
   2. What to include (check these off as you go):
           Thank you!
           Tie it back to the honoree you mentioned in your letters. This donation has helped your honoree and millions of others
            living with blood cancers.
           Stretching your donations is easy! Once again, remind your donors to find out about their company’s matching gift policies.
           Encourage donors to help spread the word by sending your letter or eFundraising webpage address to their friends.

 Tip! Make it easy, make it happen!
   Buy thank you cards before you send your first letter. Sometimes it can be hard to find time to acknowledge all your donations, but
   you can make it easier if you keep cards in your desk at work and at home. Take a five-minute break every now and then to write one
   or two notes—your donors will appreciate your effort.

 Sample letters and more information
 You will find several examples of creative and compelling fundraising letters written by past participants. We welcome you to use these
 letters as templates to create your own. Ask your mentor to see copies of their fundraising letters. Many of our mentors have completed
 many events with Team In Training and have truly mastered the strategy of letter writing.




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Sample Letter One:




                                                                                     January 31,2009




Dear Friends and Family,

I am training to run my first marathon on May 31st, 2009 at the San Diego Rock and Roll Marathon! I am sure you're
thinking, "Yeah, so what. Karen is running a marathon. She has been a running nut since the 3rd grade, should we be
surprised?"

Well, you should be surprised because my mom and I, yes, I did say Cindy, will be completing the 26.2 mile race to raise
funds and awareness for research leading to a cure for leukemia and related cancers. Over the next 4 months we will
pound the pavement, her in Sacramento and I in Seattle, running and raising funds to find a cure for this disease that
claims nearly 1,200 victims a week. We will run in honor of my Grandmother, a cancer victim, and my cousin, a leukemia
survivor.

Leukemia is a malignancy of the blood-forming tissues – bone marrow, lymph nodes and spleen. It appears as
uncontrolled multiplication of abnormal blood cells. It is estimated that leukemia and its related cancers will strike over
100,000 Americans this year. The cause of leukemia remains unknown. However, the effectiveness of recently
developed treatment methods and steady advances in research bring us closer every day to finding the cause and
probable cure of leukemia and related cancers.

My goal is to raise $5,000 for the Leukemia and Lymphoma society, as well as to finish the race in front of my mom. 75%
of every dollar I raise will directly support research for a cure and provide financial assistance to families in our country
struggling with the financial burden of treatment.

I have made a commitment to run this marathon and bring us 26.2 miles closer to providing hope, peace, and freedom to
individuals battling blood cancer. I am hopeful you will join me in the fight against blood cancer. You can help by visiting:

http://pages.teamintraining.org/chapter/wdw11/gocrazykaren

and donating generously to the Leukemia and Lymphoma Society. Every bit counts!

Donations are tax deductible. Thank you for your support and Go Team!

Warm regards,

Karen

The tax id # is: #13-5644916




     "There is an underappreciated truth about disease: it will harm you even if you never get it. Disease reverberates
                     outward, and if the illness gets big enough it brushes everyone."--N.R.Kleinfield




Printed 10/13/2011                                 Train Endure Achieve Matter                                         Page 9/15
Sample Letter Two:




Fellow Marine

Orientation: Chad Humphrey is a former Marine Captain and Marine Support Group member who is raising money for the
Leukemia and Lymphoma Society (LLS).

I. SITUATION
  a) Enemy Forces - Leukemia and Lymphoma are secretly operating in the blood and lymphatic system of children,
      women and men. They are known to be secretly operating amongst thousands of us, attack without warning. All
      Enemy encountered are to be considered hostile and are armed with deadly cancer.
  b) Friendly Forces – Everyone working for a cure and supporting those who are suffering for these horrible diseases.
      Friendlies are everywhere, most of the time they don’t even know they can help.
  c) There are no attachments and detachments

II. MISSION
Chad Humphrey, as a member of Team in Training, will be raising money for the Leukemia and Lymphoma Society to
help find a cure for these diseases and will be running the San Diego Rock n Roll Marathon on May 31st, 2009 in his
effort to eradicate Leukemia and Lymphoma.

III. EXECUTION
      a) Commander’s Intent – The final result desired is to find a cure for Leukemia and Lymphoma.
      b) Concept of the Operation –
         1) Scheme of Maneuver – With the help of fellow Marines, Chad will raise money for LLS and complete 4 months
         of training culminating in 26.2 miles for our honored patients: Garrick Dorn, Alexander Barr, Abby Houk, Tim
         McLean and the thousands of others suffering from these diseases.
      c) Tasks –
      1) Visit Chad’s donation webpage and donate anything you can:
         http://pages.teamintraining.org/chapter/event/semperfi or write a check made out to LLS and send it to Chad in
         the envelope provided.
         2) Provide encouragement to those with Leukemia and Lymphoma.
         3) Wish all Team in Training members ―Fair Winds and Following Seas‖ in their journey to complete their
         endurance race.

IV. ADMIN AND LOGISTICS
    a) Administration – LLS will send you confirmation of your tax-free donation via e-mail or snail mail depending on
       your method of donation.
    b) Logistics – LLS will provide outstanding training, motivation and ensure all Team in Training members start their
       race and cross the finish line!!

V. COMMAND AND SIGNAL
    a) Signal – I can be reached at Chadusmc@yahoo.com or 541-908-3295 cell
    b) Command:
       Director of the WA/AK Chapter of LLS – Bonni Brooks – bonni.brooks@lls.org or 206-957-4571
       Coaches – Coach Ginny and Coach Shelby
       Team Capt – Zack Daniels and Lisa Gross
       Mentor – Jerry and Rory O’Dwyer

Semper Fi,
Chad Humphrey




Printed 10/13/2011                               Train Endure Achieve Matter                                     Page 10/15
                                      More About Matching Gifts
                                      Increase the Impact of Your Fundraising Effort!
 Double your dollars with matching gifts!
   Many companies match their employees' charitable donations, so looking for matching gift opportunities is a great way to boost the
   power of your fundraising effort. To find out if your company has a matching gift policy, check with your company’s HR department or
   go to www.matchinggifts.com/lls. It can be challenging to remember all the different companies that match employee donations,
   so the best approach is to always ask donors if their company matches.

 Working with donors to request matching gifts
   Each company with a matching program has their own process for employees to request matching gift funds, but the process is very
   similar. The one point in common is that the employee who donated to you always has to be the one to request matching funds –
   you cannot do it on their behalf. As each company has their own process, each also has their own forms to submit, so there is no
   single matching form you can use across the board. The good news is that most companies make it really easy for their employees
   to request matching forms. There are two common formats:

   Online matching forms are the most common approach. If your donor works for a company that has online matching, they’ll simply
   go to a website to fill out a simple form. When they complete the form, they’ll get an e-mail confirmation that the matching funds have
   been requested and in most cases, LLS staff will also receive an e-mail notification. Note: it’s important to get a copy of the
   confirmation e-mail to forward to your team manager. This helps us track the matching gift so that it can be credited to your account
   right away.

   Paper matching forms are becoming less common, but many companies still use them. A paper form will usually have a section for
   the employee to complete and a section for LLS staff to complete. These forms should be submitted to your chapter office so that we
   can complete the part required of us and credit your account.

   Both formats require us to verify the date and amount of the original gift and confirm that funds were received, so it’s very important
   that information on matching forms be correctly entered to exactly match how the original donation is recorded in your eTools
   account.

 Tip! If you work for a company that provides a matching gift program, get all the details in advance so that you can include a link to
   the matching gift website and instructions on how to request matching funds in your e-mail or letter to co-workers!

 Tip! There are LLS offices all over the country, so be on the lookout to make sure donors select your chapter office.

 Tip! Submit e-mail confirmations of matching gifts directly to your chapter office – we’re often notified directly by the company
   providing matching funds, but the confirmation e-mails contain a lot of great information that will help us research any potential
   problem areas such as gifts credited to the wrong chapter. The confirmation will help us credit your account right away

 How to handle matching gifts

   Submit a gift that is going to be matched by the donor’s company as you would any other donation by check with one addition – send
   the matching gift form from the company to your chapter office along with a copy of the check. If the matching process was an online
   form, you can simply send us a copy of the confirmation e-mail and avoid complicated paperwork altogether!

   A complete matching gift submission includes the following:

          The donation - If the original gift was a check, make a copy to submit to your chapter office and send the original to Paycor for
          processing. If the original donation was online, we can verify electronically.
          The form - There’s an important part of the process LLS must complete to prove we got your donation. This process begins
          with the paper matching form or the confirmation e-mail of the online matching request. The donor gets the form or access to
          the online matching form from their company, usually the HR, Employee Relations or Corporate Giving office.
          The check copy - Put this in an envelope (with the form, if the form is paper), and mail it to the chapter office. You can skip
          this step if the donation was made online.
   Once the donation is received at Paycor and LLS receives the matching gift paperwork, we'll communicate with the company to get
   the matching donation.
   Most matching companies have a proven history with our office and we'll credit your account total with the matching gift as soon as
   we process the form.
   If a company is new to our office, we'll have to wait until LLS gets the actual matching check from the company before we can update
   your total. In some cases, this can take months—don't wait to submit your paperwork!



 Printed 10/13/2011                                      Train Endure Achieve Matter                                             Page 11/15
                                         Managing Donations
                                         Checks, Credit Cards, Cash and Sponsors
 Check your fundraising status online
   Every donation you receive is recorded in your eTools account for you. To view donation details, simply log on at
   htttp://etools.teamintraining.org/signin and click the ―Donations‖ tab. Donations made through your fundraising webpage will
   show up immediately. When you receive donations in person or in the mail, you’ll need to submit those using the form included in this
   packet to our processing center—Paycor—before they show up online.

 Processing offline donations
 Checks

   1.   Checks should be payable to LLS.
   2.   If a check is made out to you, ask for a replacement or deposit the check into your bank account and write a replacement to LLS
        yourself. Fill out the Cash Donation Information in this packet to ensure your donors receive a tax receipt.
   3.   Write your name, team, sport, and Chapter Name in the memo section of each check.
   4.   Be timely. Paycor will return post-dated checks or checks dated older than 90 days.

 Cash
   Do not mail cash! Write a check for the amount and complete the Cash Donation Information section of the donor form in this packet,
   or submit the amount via your fundraising page with a credit card.

 Credit Cards

   If someone wants to use a credit card offline (not through your fundraising page), Paycor can accept Visa, MasterCard, Discover and
   American Express credit card numbers. Fill out the Credit Card Donation section of the donor form in this packet.

 Matching Gift Checks

   1.   Handle matching gift checks the same way you handle regular checks. Paycor credits you for the donor’s gift when they process
        the check – matching funds will be credited later after the verification process is complete on the matching gift.
   2.   Unless the matching company processes matching gifts online, you’ll need to get a form from the company and mail it to the
        Chapter Name office to get credit for the matching funds provided by the company. Read the section More About Matching Gifts
        and check with the company’s HR department if you aren’t sure about their process.

 Foreign Currency

   1. The easiest way to accept foreign donations is via credit card, ideally through your website.

   2. If you receive foreign cash or checks from foreign banks, please send these funds directly in to the Chapter Name office at
      address.

   Submitting Offline Donations

 Mail your checks and completed Participant Donor Form to the following address:
      The Leukemia & Lymphoma Society
      Chapter Name
      Department XXX
      PO Box 145900
      Cincinnati, OH 45250
   Keep copies of everything you send to Paycor. Do not staple or tape checks to donor forms. Please allow 10-14 business
   days from the time you mail donations for them to be posted to your account.

 Tip! UPS and FedEx won’t deliver to PO Boxes. DO NOT USE UPS or FedEx; use USPS only.
 Tip! Submit donations to Paycor as quickly as possible, because credit cards and checks expire.

 Donor Privacy
   Your donor’s name will be entered in our database so they can be thanked for their donation and receive information about our
   programs. We do not share or sell our mailing list. If your donor does not want to be on our mailing list, block out their address on
   their check or do not include their address on the cash donation form in this packet. In this case, your donor will not receive a tax
   receipt from LLS unless you request one from your team manager.
                              PARTICIPANT DONOR FORM
   IMPORTANT: You must enclose this form with every batch of funds you submit to the accounting center at Paycor.
           Without this identification, we will not be able to credit these funds to your fundraising total.

                                      Mail this form and your donations to:
                                      The Leukemia & Lymphoma Society
                                                  Chapter Name
                                                    Dept. #XXX
                                                  PO Box 145900
                                               Cincinnati, OH 45250

Participant Name:                                              Phone No:

Address:

City:                                                 State:                  Zip:

Leukemia & Lymphoma Society Chapter:


Chapter Name:

Event:          Event #1                                       Event #2

                Event #3                                       Event #4

                Event #5



    In the box below, summarize your enclosed donations.

         # of Donations
         Enclosed             Payment Type                           TOTAL AMOUNT

                              Checks/Money Order                     $

                              Credit Card                            $

                              Grand Total                            $




MATCHING GIFTS
For matching gifts, please send the actual donation from the donor to Paycor to be processed and send the
matching gift paperwork directly to the LLS chapter office and address.




           Make additional copies of this sheet as needed and copy completed forms for your records.
CREDIT CARD DONATION INFORMATION

Your Name:                              Chapter: _______________                Event:


Donor Name:                                               Phone No.:

Donor Address:                                                                           ______
                                                          Zip Code:             ___________

Card #:                                                   Exp. Date:    __ 3-digit code:_____ Amount


Donor Name:                                               Phone No.:            _______

Donor Address:                                                                           ______
                                                          Zip Code:     ___________

Card #:                                                   Exp. Date:    __ 3-digit code:_____ Amount


Donor Name:                                               Phone No.:                     _____

Donor Address:                                                                           ______
                                                          Zip Code:             ___________

Card #:                                                   Exp. Date:    __ 3-digit code:_____ Amount


Donor Name:                                               Phone No.:

Donor Address:                                                          _________        ______

                                                          Zip Code:             ___________

Card #:                                                   Exp. Date:    __ 3-digit code:_____ Amount



Donor Name:                                               Phone No.:

Donor Address:                                                          _________        ______

                                                          Zip Code:             ___________

Card #:                                                   Exp. Date:    __ 3-digit code:_____ Amount


          Make additional copies of this sheet as needed and copy completed forms for your records.
CASH DONATION INFORMATION

Your Name:                             Chapter: ___________       Event:

Submit this form only after you have collected cash donations: 1) convert the cash (and any foreign
currency) into a personal check or money order made payable to LLS. 2) Complete the form below for
each check to ensure proper acknowledgment of the gift otherwise you will receive the
acknowledgement instead of your cash donor. All information is required in order to process the
cash donation. You may submit one check to cover multiple donations, just be sure to complete the
form below for each donor.

Donor Name:                                                     Amount: $

Donor Address:
                                                                Zip Code:

Donor Phone No:                                   Your check/money order #


Donor Name:                                                     Amount: $

Donor Address:
                                                                Zip Code:

Donor Phone No:                                   Your check/money order #


Donor Name:                                                     Amount: $

Donor Address:
                                                                Zip Code:

Donor Phone No:                                   Your check/money order #


Donor Name:                                                     Amount: $

Donor Address:
                                                                Zip Code:

Donor Phone No:                                   Your check/money order #



         Make additional copies of this sheet as needed and copy completed forms for your records.

				
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