Mastering the mix

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					     34 | October 2011 | www.dmnews.com

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                                                                                Illustration by Roy Scott




    Mastering
    the mix                               With consumers scattered
                                          and media c
				
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Description: The data deluge has also helped RadioShack Corp. refocus its integrated campaigns. "The real story for us is how mobile is becoming the first screen of interaction," says Adrian Parker, director of social media and digital strategy at RadioShack. That discovery has been a godsend for a business facing a steep sales window.
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