The Mersey Partnership would like to thank all partners who
contributed to producing this update, in particular, partners who
directed and reviewed the production: -

Halton MBC
Knowsley MBC
Liverpool City Council
Sefton MBC
Wirral MBC
St.Helens MBC
Business Liverpool
Mersey Dee Alliance
Cheshire & Warrington Economic Alliance
Government Office North West
Business Link Greater Merseyside
Chester City Council
Job Centre Plus
Learning & Skills Council
Liverpool John Moores University
West Lancashire District Council
Mersey Maritime
Liverpool Vision
Liverpool Chamber of Commerce
Flintshire County Council
Liverpool University
St.Helens College
Liverpool Charity & Voluntary Services
Warrington Borough Council
New Heartlands
North West Regional Development Agency

Cover Photograph - Mark McNulty

Designed and produced by Finch, Liverpool.

                                                                                                      LIVERPOOL CITY REGION
                                                                                                      DEVELOPMENT PROGRAMME REPORT 2006

                                                                                                                                          SPONSORED BY:

The Mersey Partnership I 12 Princes Parade I Liverpool L3 1BG I t: 0151 227 2727 I f: 0151 227 2325 I
                                   Ainsdale Beach                                                                                                 Liver Buildings by Night

                                                    Foreword                                                                                      Purpose of Document - From a Liverpool City Region perspective
                                                    Looking in at the substantial economic         A critical component in delivery will be the   The 2006 update to the Liverpool City                      It will form the key strategy statement,                        •   Help to stimulate private sector
                                                    transformation occurring across the            involvement of our private sector. It is                                                                                                                                      involvement and investment
                                                                                                                                                  Region (LCR) Development Programme                         for submission to the Northern Way, on
                                                    Liverpool City Region, it is now so much       to them that we will be looking to seize                                                                                                                                  •   Influence public investment
                                                                                                                                                  has been compiled by the Sub Regional                      the future direction of the whole City                              planning and coordination
                                                    easier to subscribe to our long-term vision    the initiative for driving the growth
Contents                                            of regaining our status as a premier           opportunities this strategy has defined        Partnership (SRP), guided by The Mersey                    Region and a platform from which partners                       •   Establish collaborations across
                                                                                                                                                                                                                                                                                 the City Region
                                                    European City Region by 2025.                  and to their success for creating the          Partnership with support and collaboration                 in the City Region can:-
Foreword                                02                                                         environment that encourages further                                                                       •   Promote the City Region and its assets
                                                                                                                                                                                                                                                                             •   Identify and develop
                                                    This Liverpool City Region Development                                                        from key partners who have worked
                                                                                                                                                                                                                                                                                 pan-northern opportunities
Purpose of Document -                               Programme (LCRDP), the result of a             investment in our City Region.                                                                            •   Provide focus for and help align the
                                                                                                                                                  together closely on updating the progress
From a Liverpool City Region                        flourishing relationship between The Mersey    There is now an air of renewed optimism                                                                       various strategies and funding streams
perspective                             03                                                                                                        that has been made on the key themes.
                                                    Partnership and its private, public and        emanating from across the City Region
Executive Summary                       04          3rd sector partners, sets out the path we      and The Mersey Partnership and its
The Liverpool City Region Vision        09          intend to take towards this goal. In           partners are committed through this
                                                    addition to defining our strategic direction   strategy in delivering the vibrant and                                                                                         Market Dynamics
The City Region Authorities Possess
Diverse Attributes                       10         it will cement our City Region as a key        competitive economy the people of                                                                                 An overview of how an analysis of the market
                                                    component of the Northern Way (the             our City Region deserve.                                                                                         dynamics and the capabilities of the City Region
Market Dynamics -                                                                                                                                                                                                      define the City Region Strategic Priorities
                                                    Government initiative to close the £30bn
Challenges and Opportunities             11
                                                    output gap between the North and the
Unique Selling Propositions              12         rest of England).
                                                                                                                                                                     Strategies Employed                                  Taking the Priorities Forward                            Progress Report since May ’05
City Region Strengths                               It updates the original LCRDP published
and Weaknesses                           13                                                                                                                                                                                                                                           What has been done to take the key
                                                    in May 05 and informs on progress made                                                                    The Strategies being employed to deliver                  How the Strategies completed or under
                                                                                                   Roy Morris,                                                                                                                                                                     priorities forward since the last iteration
Strategic Formulation                    14         in the last 12 months, setting out the next                                                             on the key priorities and the key value adding          way will take delivery of the key priorities forward
                                                                                                                                                                                                                                                                                  of the CRDP in May ’05, including any new
                                                    steps that need to be taken by TMP and         Chairman, The Mersey Partnership                                programmes that underpin them
                                                                                                                                                                                                                                                                                   evidence base that has been established
Strategic Fit                            15
                                                    its partners in developing:-
Strategic Priority -
Creative and Competitive                 16
                                                    •   A Creative and Competitive City Region
                                                    •   A Premier Destination                                                                                                                                                Benefits to be Delivered
Strategic Priority -
Premier Destination                     24
                                                    •   A Well Connected City Region                                                                                                                                  The benefits that will be delivered for both the
                                                    •   A Talented and Able Population                                                                                                                               Northern Way and the Liverpool City Region from
Strategic Priority -                                                                               Councillor Ronnie Round,                                                                                      delivering the strategies underpinning the key priorities
Well Connected City Region              30
                                                    •   Sustainable Communities                    Deputy Chairman, The Mersey Partnership
                                                    In the coming months and years we will         Leader Knowsley Council
Strategic Priority -
Talented and Able                       36          be seeing further developments against the                                                                                                                                      Going Forward
                                                    programmes that underpin these priorities
Strategic Priority -                                                                                                                                                                                                  What happens next in terms of the key steps
Sustainable Communities                 40          and will be producing periodic updates on                                                                                                                                      going forward
                                                    progress made and the key interventions
                                                    we will require from our partners.
                                                                                                                                                                                                                       What interventions will be needed from
                                                                                                                                                                                                                   Northern Way/Government and local partners in
                                                                                                                                                                                                                 moving the priorities forward from the current position

02                                                                                                                                                                                                                                                                                                                               03
        Life Sciences Incubator                                                                                                        CSC, Knowsley

                                  Executive Summary
                                  To reach our vision we will pursue action         of the implementation work flowing from                organisations to promote knowledge             of additional net value added to the City      Liverpool / South Sefton), creating thousands
                                                                                                                                           transfer and spin offs                                                                        of new jobs and world-class business
                                  and investment in the five strategic priorities   this report in October 2006. (£1.75m ERDF/                                                            Regions economy. The Mersey Partnership
                                                                                                                                       •   Accelerate development of health science
                                  below, each of which is driven forward by         £5m ESF - Total Programme c £19m) and                                                                 is working closely with Sector Boards,         facilities to maximise the key waterfront
                                                                                                                                           research capacity within the City Region
                                  a set of programmes that The Mersey               progress is being made in implementing                                                                Directors and Funding Stakeholders to bring    locations for commercial, residential and
                                                                                                                                       Inward Investment                                                                                 leisure/retail developments.
                                  Partnership, in its capacity as sub-regional      the findings of the report. In support                                                                forward a final phase of the Programme for
                                                                                                                                       The Mersey Partnership has developed
                                  partnership, with its partners have defined       Government and the North West Development                                                             2007 and 2008.                                 Health is Wealth
                                                                                                                                       a single agency approach, for radically
                                  and agreed as having the greatest value.          Agency (NWDA) funding for Enterprise                                                                  However, the final phase of the Merseyside     The Health is Wealth agenda seeks to
                                                                                                                                       improving the City Region’s inward
                                                                                    Development Programme is needed.                                                                      Sector Development Programme is dependent      explore the link between productivity and
                                                                                                                                       investment capability. It will focus on supply
                                                                                                                                                                                          on continued support from Government           health and take specific actions to address
     Our vision is to regain our status as                                          Knowledge Economy and Innovation                   chain gaps in priority sectors, leading edge
                                                                                                                                       technologies and companies, existing
                                                                                                                                                                                          Office for the North West (GoNW) and NWDA.     the current health inequalities that exist
                                                                                    Liverpool City Region has the opportunity
       a premier European city by 2025.                                             to accelerate its productivity through
                                                                                                                                       national and international investors, and          The total programme value for an 18 month      across the region. It will look for ways
                                                                                                                                                                                                                                         to improve health and well-being within
                                                                                                                                       market opportunities where the City Region         period is estimated at £5m including private
                                                                                    development in Bio-technology/Life Sciences,                                                          sector contributions.                          communities and the workforce, and reduce
                                                                                                                                       can offer a sustainable competitive advantage.
                                                                                    Public Health, ICT and Creative Industries                                                                                                           levels of incapacity registrations. It will look
                                  Creative and Competitive                                                                             Discussions with the NWDA, through the             Physical Business Infrastructure
                                                                                    and Maritime and emerging opportunities                                                                                                              for ways to better target and exploit the
                                  City Region                                                                                          Strategic Investment Programme, will need
                                                                                                                                                                                          The lack of a ready stock of the highest-
                                                                                    in Accelerator Science, Engineering and                                                                                                              remarkable health science research and
                                  Accelerating the performance of the                                                                  to be concluded to continue development
                                                                                    Nano-technology. In the last year Daresbury                                                           class commercial sites has been a major        development assets of the city as well
                                                                                                                                       of the inward investment vehicle,
                                  Liverpool City Region and increasing its                                                                                                                inhibitor for parts of the City Region for
                                                                                    has been designated as one of the two                                                                                                                as the economic power of what is possibly
                                                                                                                                       specifically around:-
                                  competitiveness and productivity is a long-                                                                                                             decades and is required to meet the
                                                                                    National Science and Innovation Campuses,                                                                                                            the largest employing sector in the city.
                                  term objective.
                                                                                                                                       •   Investment image campaign
                                                                                                                                                                                          demanding needs of modern businesses.          Merseyside partners are pledging their
                                                                                    and a crucial part of the Government’s             •   Further co-ordination of existing investment
                                  Enterprise – productivity growth                  Science and Innovation Strategy, marking a             activity across the City Region                However, there has been major recent           political and financial support to a “Health
                                  and raising enterprise levels                     significant stage in the development of the
                                                                                                                                       •   A digital portal for all investment            progress in the revitalisation of Liverpool    is Wealth Commission”, which will be
                                                                                                                                           related information
                                  Economic analysis demonstrates that                                                                                                                     City Centre and the waterfront, as part of     underway early in 2007. The commission
                                                                                    region’s world-class science infrastructure.       •   Further development of the corporate
                                                                                                                                                                                          the Liverpool Vision Business Plan. These      will look to generate practical, implementable
                                  Liverpool City Region needs to develop                                                                   sales programme
                                                                                    In progressing the issues the City Region will:-
                                                                                                                                       •   International network                          include the £900m private sector               ideas which will result in greater aspiration
                                  the existing business base to drive up the
                                                                                    •   Continue the development of the                    programme development                          Liverpool One project and the £97m             and commitment from individuals and
                                  productivity and competitiveness and raise            Daresbury Science and Innovation Centre,       •   An increased level of account                  Arena and Convention Centre Liverpool.         organisations, to measures which will
                                  the overall level of enterprise and business          including expansion of the 4GLS project            management with existing,
                                                                                                                                                                                          Progress has also been made on                 improve economic and social prosperity.
                                  density. In response the Entrepreneurship
                                                                                    •   Implement the Liverpool Science Park               leading foreign owned businesses
                                                                                        Phase 1b, and development of the Edge                                                             aspirational plans for both sides of the       A formal submission of funding proposals
                                  Commission has delivered a report that                Lane MTL site to include both digital and      Sector Cluster Development                         Mersey, including ambitious £4.5bn, 30         for a Bio-medical research centre and
                                  makes a range of recommendations. The                 science based facilities
                                                                                                                                       The Sector and Cluster Development                 year, private sector plans for Wirral          vaccine development centre was made
                                  Mersey Partnership accepted management
                                                                                    •   Continue linkage across the City Region
                                                                                        with major industries through sector           Programme has already delivered £130m              Docklands and Northshore (North                in Autumn 2006.

04                                                                                                                                                                                                                                                                                    05
                                      Southport Pier                                                                                                   Mersey Gateway

Environment Economy                                    the Northern Way, successful delivery of         an estimated £1.2bn of private sector          Liverpool John Lennon Airport                 chronic daily congestion. The proposals,         are needed to counter high levels of
                                                       the £93m 12 month programme of cultural          investment over the next 7 to 10 years and                                                   which are estimated to create 3,600 jobs         graduate attrition to London and the South
The strategic agenda of the Environment                                                                                                                Liverpool John Lennon Airport, the fastest
                                                       events is expected to generate                   further boosted by new high-profile routes                                                   and add 100k sq m of new commercial              East, a declining working age population
Economy is to develop relationships                                                                                                                    growing regional airport in the UK, has
                                                       11m visitors spending £1/2 bn and leave          into North America and into Liverpool John                                                                                                    and raising standards for areas blighted
between the often-competing aims                                                                                                                       issued its response to the Govt. White        floor space has now secured entry onto the
                                                       a lasting legacy for the region.                 Lennon Airport (LJLA).                                                                                                                        by deprivation and worklessness.
of minimising climate change and                                                                                                                       Paper “The Future of Air Transport” in the    Department of Transport’s major schemes
preserving the natural environment,                                                                                                                                                                                                                   The Overall City Region goal is to achieve
                                                                                                        Mersey Waterfront Regional Park                form of a 24 year Masterplan, outlining       programme for a delivery date of 2014,
social responsibility and strong economic                                                                                                                                                                                                             the national full employment rate of
                                                                                                        The programmes supporting the Mersey           customer growth and infrastructure            dependent on £86m of Govt. grants and
growth. Particular focus will be on Waste                                                                                                                                                                                                             75–80% with a threshold rate of 60% in
                                                                                                        Waterfront Regional Park, which attract        expansion plans. Exciting new routes          £123m private and finance initiatives credits.
Management, Environmental Technologies,                                                                                                                                                                                                               every community by 2015. Supporting skills
                                                                                                        both public and private investment aim         announced to New York and Toronto
                                                                                                                                                                                                                                                      development and identifying opportunities
Green Infrastructure and Responsible                                                                                                                                                                 Connectivity
                                                                                                        to transform, energise and connect             (starting in Spring 07) and improved rail                                                      for new approaches that will accelerate the
Business and Sustainable Procurement.
                                                                                                        the waterfront and all its assets.             access with the opening of Liverpool South    Progress has been made against the
                                                                                                                                                                                                                                                      rate of skills acquisition will take the City
Digital Development                                                                                     The Commencement Programme, which              Parkway underline the progress that has       general transport connectivity priorities        Region towards achieving this goal. It
Digital connectivity is crucial to stimulating                                                          includes the new cruise liner facility, runs   been made in the last 18 months. The          outlined in the CRDP of May 05.                  needs to be combined with building a more
investment and business competitiveness                                                                 to 2007, and is succeeded by the £78m          vision is to reach over 12m customers         Improvements to the West Coast Mainline          skilled and flexible workforce through work-
in the global market place. Development of                                                              Succession Programme.                          by 2030 and a million tonnes of freight                                                        based up-skilling and training.
                                                                                                                                                                                                     are aiding the economy by providing
the Greater Merseyside Digital Development
                                                                                                        Well Connected City Region                     by 2015, employing nearly 10,000 people.      enhanced connectivity to London but              To achieve these goals the Liverpool City
Agency continues including a co-ordinated                                                                                                              However, future success is dependent on                                                        Region Employment Strategy (2006) has
                                                                                                                                                                                                     much more work is needed, with the
forward plan for digital challenge.                                                                     Ports of Liverpool                             developing key routes to major London                                                          been created centred around three
                                                                                                                                                                                                     support of Government, to enhance key
Key projects underway relating to digital                                                               The Ports of Liverpool is a major strategic    airports and the implementation of new                                                         key priorities:
                                                                                                                                                                                                     linkages across the City Region such as
infrastructure include:-                                                                                asset for both the north and the UK as a       and improved road and rail infrastructure.                                                     •   Increasing the supply of suitably skilled
                                                                                                        whole, carrying more than 5m tonnes of                                                       the electrification of Bidston to Wrexham
•   Liverpool University’s Advanced                                                                                                                                                                                                                       labour to meet demand from growth and
                                                                                                                                                       With the successful ports and the airport
    Internet Methods and Emergent                                                                       cargo each year. Sector network Mersey                                                       and various infrastructure improvements              for replacement labour across the whole
    Systems Centre (AIMES)                             Liverpool John Lennon Airport                                                                   under common ownership there is a unique
                                                                                                        Maritime has coordinated the production                                                      in moving freight to and from the ports.             travel to work area
•   Digital Academy                                                                                                                                    opportunity to integrate freight and
                                                                                                        of the Ports Growth Strategy setting out the                                                                                                  •   Building skilled, working communities,
•   Community based digital initiatives                Tourism, Culture and Sports Offer                vision for the ports over the next 20 years,
                                                                                                                                                       passenger handling into a global gateway      Talented and Able                                    eliminating child poverty and increasing

Premier Destination                                    The Destination Management Plan (DMP)            key features of which are enhancing the        to create a “Super Port.”                     City Region                                          opportunity and social mobility
                                                       is on course to deliver visitor spend doubling   maritime skill base, an £80m investment                                                      Skills for Productivity and Full                 •   Making a real difference to businesses
European Capital of Culture                                                                                                                            Mersey Gateway
                                                       to £2bn, a growth in new tourism jobs from       in increased container capacity and putting                                                  Employment                                           and communities around the opportunities
Liverpool’s status as European Capital of                                                                                                              A key economic driver for the borough                                                              of European Capital of Culture 2008 and
                                                       20k to 30k and a £75m package of Southport       in place new supporting road and rail                                                        Key challenges exist for the City Region,
Culture is a one off opportunity for the City                                                           infrastructure. The aim is to develop the      of Halton and the region in general is the    in achieving its aim of driving up skill             related economic growth
                                                       Classic Resort projects all by 2015. Progress
Region to showcase itself to the world. With           in delivering the DMP is being accelerated by    Ports of Liverpool into the international      creation of a second crossing of the Mersey   levels and working towards full                  A consortium has been set up consisting
continued support from Government and                                                                   sea gateway to the North of England.           at Runcorn/Widnes, an area that suffers       employment. Urgent strategic responses           of Strategic Partners, Fund Holding Partners

06                                                                                                                                                                                                                                                                                                    07
Dobson St. Construction                                                                                                                       Williamson Square

and Employer Representatives and its focus       Phase 2 is the strategy development            renewal and liveability co-ordination
will be on a number of key priorities:           work itself and will:                          on a City Regional basis.
                                                                                                                                              The Liverpool City Region Vision
•   Engaging and supporting employers            •   Make linkages with other associated                                                      To reach our vision we will pursue action and investment in the five strategic priorities illustrated below, each of which is driven forward
                                                                                                Securing major changes in areas of severe
•   Providing support services to workless           agendas - health, green space, highways,                                                 by a set of programmes that The Mersey Partnership, in its capacity as sub-regional partnership, with its partners, have defined and
    people in targeted wards                                                                    deprivation is a key challenge, which
                                                     and community cohesion                                                                   agreed as having the greatest value.
•   After-care and workforce development                                                        cannot be achieved in a short timescale.
                                                 •   Factor in likely economic and
•   Tackling barriers at the strategic level                                                    Programmes such as NewHeartlands
                                                     potential patterns of demand based
•   Monitoring, evaluation and sharing                                                          (intended to last 10-15 years) must be
    best practice                                    on a range of affordability, choice
                                                     and preference considerations              sustained through continued support
•   Linking employment initiatives with LEGI
    and enterprise growth                                                                       by central government, to enable real                                                            Mersey Gateway
                                                                                                                                                                                                                                                                    Neighbourhood Renewal
                                                 Neighbourhood Renewal                                                                                                                                                                                              and Liveability
                                                                                                change on the ground and improvements                                                         Connectivity
                                                                                                                                                                                                                                        ion      Su
Sustainable Communities                          and Liveability Co-ordination                                                                                                                                                      Re
                                                                                                                                                                                                                                       g            sta
                                                                                                in residential quality in the inner core of                                       Ports of Liverpool                          ity                         ab
                                                                                                                                                                                                                                                            le                                Housing Strategy
                                                 Employment, Enterprise, Transport, Image                                                                                                                                  edC                                   Co
Liverpool City Region                                                                           the City Region.                                                            Liverpool John
                                                                                                                                                                           Lennon Airport                           n   ect                                         mmu
                                                 and Culture all have their part to play in                                                                                                                     n
Housing Strategy                                                                                                                                                                                             Co                                                        nit
                                                                                                                                                                                                        Well             Our vision is to regain                          ies
                                                 tackling deprivation which is one of the
The City Region Housing Strategy is a                                                                                                                                                                              our status as a premier European
                                                 key strategic objectives of the City Region

                                                                                                                                                                                                                  city region by 2025. We will secure

collaborative project between all thirteen

                                                                                                                                                                                                                                                                                     n Cen
                                                 Development Programme.                                                                                                                                         an internationally competitive economy

                                                                                                                                                                                                  ted a
local authorities, NewHeartlands –                                                                                                                                                                                                                                                                      Mersey Waterfront
                                                                                                                                                                                                                   and cultural offer, an outstanding                                                   Regional Park
                                                 Actions include:

Merseyside Housing Market Renewal                                                                                                                                                                               quality of life and vibrant communities

                                                                                                                                                                                                       d Ab
                                                                                                                                                                  Skills for Productivity

                                                 •   Improved quality of the public realm                                                                                                                               contributing to a sharing                                                     European Capital
Pathfinder and a range of public and

                                                                                                                                                                                                           le Cit
                                                                                                                                                                                                                                                                                                      of Culture
                                                                                                                                                                                                                    in sustainable wealth creation.

                                                                                                                                                                                                                                                                            ier D
                                                 •   Better co-ordinated and higher quality                                                                              Full Employment
private sector stakeholders with the

                                                                                                                                                                                                            y Reg
                                                                                                                                                                                                                                                                                                   Tourism, Culture
                                                     local service provision

objective of ensuring sufficient quality,                                                                                                                                                                                                                                                          and Sports Offer

and a choice of aspirational and affordable
                                                 •   Better neighbourhood management
                                                     including policing                                                                                                                                                        Creative and Competitive
housing options that will support the                                                                                                                                                                                                 City Region
                                                 •   Strengthening and more sustainable
economic growth agenda of the CRDP.                  community groups
Phase 1 research was completed                   •   Youth engagement and addressing                                                               Environmental Economy          Digital Development                                                                    Knowledge Economy and Innovation                   Raising Enterprise Levels
                                                     anti-social behaviour to support the
in May 2006 and included:
                                                     respect agenda
                                                                                                                                                                                Physical Building Infrastructure               Health      Sector Development             Inward Investment
•   Review of existing research and
                                                 The Sustainable Communities Co-ordination
    a synthesis of the key findings
                                                 Group was established in 2005 following
•   Identification of the gaps and further
    research required                            the production of the Liverpool CRDP
                                                 in May and identified the need for more                                                      The following pages illustrate the rationale for selecting these programmes and how they address exploiting the key opportunities for the
•   Analysis of spatial patterns for migration
    and employment                               focused attention on neighbourhood                                                           Liverpool City Region and work towards managing the threats that inevitably arise.
                                                                                                NewHeartlands Regeneration

08                                                                                                                                                                                                                                                                                                                                                      09
The City Region Authorities Possess Diverse Attributes                                                                                                                     Market Dynamics - Challenges and Opportunities
The City Region comprises the Core City of Liverpool and local authority districts of St.Helens, Wirral, Knowsley, Sefton, and Halton plus
the adjacent areas of Warrington, Chester, Ellesmere Port and Neston (West Cheshire), and North Wales (across to Denbighshire and down
to Wrexham) and West Lancashire (beyond Skelmersdale and north to Burscough). The Liverpool City Region has a population of                                                                      Development and growth within the Liverpool City Region is influenced by a number of major
                                                                                                                                                                                                       factors affecting the economic landscape in the City Region, North West and UK.
2 million people. There are also strong economic inter-relationships with the Manchester City Region. Its markets interact over a much
wider catchment area; 6.75 million people live within 60 minutes drive time from Liverpool City Centre.

 Liverpool                                                                               West Lancashire                                                                    • GVA and GVA per capita growth has been stronger                        •   Public sector spending levels and a drive to increase
 Historically a centre for international trade and manufacturing, the core               Primarily Skelmersdale provides a key access point into the Liverpool City
                                                                                                                                                                              in LCR than in the North West and the UK as a whole.                       productivity in public services (e.g. public sector = 34% of LCR
 city is now the key driver for the economy of the City Region. Liverpool                Region via the M58 corridor, and is important both as a provider of business
                                                                                                                                                                            • Cheshire GVA per capita 13% greater than for the UK.                       workforce (203k) and 26% of economic output; 20 Govt
 is the commercial, retail and transport hub, retaining its role as a key                locations and as contributing to the wider labour market and housing offer.
                                                                                                                                                                            • Cheshire, Warrington and Halton GVA out performing the rest                departments with 17k civil servants).
 maritime city, offering an outstanding range of cultural and tourism                    Ormskirk provides a market town level service centre for the LCR with rural
 assets, having a strong cultural identity and a growing sense of vibrancy               parts of West Lancashire providing a key cluster of agricultural, horticultural      of the North West, but other areas significantly lower - Wirral,
 and optimism.                                                                           and environmental assets.                                                            East Merseyside.

Urban Core of the City Region                                                            Sefton                                                                                                                               Population and Labour Market Migration
                                                                                         As well as being a strong part of the City Region’s residential offer, Sefton      • Working age population in steady growth between 1993 and               • Relatively stable population of around 2.3 million people.
                                                       South Ribble                      contains key assets in its unique coastal landscape, habitat and the                 2003 reversing period of decline (particularly strong reversal         • Economic boundaries (as defined by travel to retail and travel
                                                                                         classic resort of Southport. It is also the location of the Seaforth
                                                                                                                                                                              in Knowsley, Warrington, Wirral and Sefton).                             to work) are not consistent with political and administrative
                                                                                         container base - the primary port of the Mersey.
                                                                   Chorley                                                                                                  •
                                                                                                                                                                              Continued decline in 25-34 age cohort is affecting the                   boundaries (e.g. Liverpool primary inflows - Wirral, Sefton
                                                                                                                                                                              development of a high skilled young professional market                  and Knowsley).

                                     West Lancashire
                                                                                         Knowsley and St.Helens                                                               and graduate retention.                                                • Ageing population lowering relative percentage of working

                                                                                Bolton   Provide the City Region with key infrastructure in terms of the labour
                                                                                                                                                                            • Liverpool is the primary recipient of labour movement within             age population and consequently the demand on public
                                                                                         market, investment locations and business base of the City Region. In                the city region over 75,000 migrating into Liverpool mainly              services, investment and companies.
                                                                                                                                                                                                                                                     • Labour mobility, including in-migration of labour from overseas
                                                                      Wigan              recent years the business base is growing, with strong private sector                from - Wirral, Sefton, St.Helens.
                                                                                         backing, strong investment performance and efforts to drive up both                • Significant labour market linkage between LCR and other                  and internal movement of people to jobs.
                                                                                                                                                                                                                                                     • Business connectivity including digital infrastructure, logistics,
                                                                                         innovation and entrepreneurship.                                                     surrounding City regions.
                                                         St Helens

       Liverpool Bay                                                                                                                                                        • Higher-level occupations tending to move outside of the city             business orientated air-links, and links to adequate skills
                                                                                                                                                                              region for work, with the link to Manchester City region being           supply (e.g. 70% of CEO’s now use low cost airlines for
                                                                                         Halton                                                                               particularly strong.                                                     business purposes).
                                Liverpool                                                Halton’s economy is diversifying and Halton is developing a strong                 • Distinctive areas of low quality housing stock and high levels         • Chester’s vibrant economy is a significant importer
                                                                                         foundation in biosciences and new technologies. These sectors readily                of deprivation.                                                          of labour from across the City Region and the North.
                                                          Halton                         complement Halton’s continuing importance to the national chemical
                       Ellesmere Port & Neston                                                                                                                                                                                                   Skills

                                                                        Vale Royal
                                                                                         Chester                                                                            • Workless individuals have a much higher prevalence of low/             •   Increased importance of enterprise, skills, innovation,
     Flintshire                                                                          At the heart of one of the most productive areas of the North of England,            no skills and lower average low/no skilled prevalence rates                investment, technology and competition in driving
                                       Chester                                           it has an established and balanced knowledge economy, a strong                       significantly. This demonstrates a picture of particular pockets           business productivity.
                                                                                         financial services sector and an outstanding retail, tourism and heritage            of deprivation linked to unemployment.
                                                                                                                                                                            • Proportion of LCR residents qualified to level 4+ lower than
                                                                                         offer. The surrounding areas of north Cheshire provide key housing
 North Wales                                                                             locations and quality of life that feeds the development of the knowledge            across the North West and the UK whereas 80% of new jobs
 Flintshire and Wrexham have achieved significant economic success over                  economy across LCR and Manchester.                                                   are at Level 4+.
 the past two decades. This has been due to the growth of key large
 employers, notably Airbus at Broughton, development of a European-scale
 business park at Deeside and investment by international businesses at                  Wirral                                                                                                                                              Employment
 Wrexham Industrial Estate. A key factor has been the ability of                         Alongside Liverpool as the maritime centre of the North West, Wirral’s             •   LCR has 989,000 jobs (equivalent to 34% of region).                  •   Highest worklessness rates in the core urban areas -
 individuals, businesses and communities in NE Wales and NW Cheshire to                  waterfront location is driving investment, growth and an outstanding               •   Employment is highest in the public sector (31%), followed               Liverpool has 90,000 workless adults [city employment
 take part in and exploit the huge choice of employment opportunities                    quality of life. Wirral also has strong labour market links with economic
                                                                                                                                                                                by distribution, hotels and restaurants and manufacturing.               rate 63% (UK 75%)].
 both within NE Wales, Cheshire, Merseyside and the NW of England.                       strengths in the south of the City Region.

                                                                                                                                                                                                                                 Business and Sector Development
 Ellesmere Port and Neston                                                               Grown significantly since its establishment as a new town, it is located
                                                                                                                                                                            •   Nearly 50,000 VAT registered businesses exist across the City        •   Global political instability (particularly relating to commodity prices).
 Have key sector and industrial strengths which add diversity to the City                midway between Liverpool and Manchester, and positioned well in terms                  Region, but there is significant variation in business density       •   LCR, although a patchwork of sub-economies, is driven by 4
 Region economic development portfolio, including automotive and                         of North/South transport links, it has evolved as a competitive location               across the City Region.                                                  core spheres of economic activity – International commerce,
 advanced chemicals as well as linkages with North Wales.                                for the service sector and advanced manufacturing activities.                                                                                                   manufacturing, financial services and transport.

10                                                                                                                                                                                                                                                                                                                                   11
Unique Selling Propositions                                                                                                                         City Region Strengths and Weaknesses
                                                                                                                                                                             City Region Strengths                                                      City Region Weaknesses

     Liverpool City Region is fortunate to possess a number of significant attributes that cannot be replicated to the same extent in other parts     In addition to Liverpool City Region’s unique selling proposition,          The City Region economy also displays a number of weaknesses.
       of the UK. These should be considered as major GVA contributors to the Northern Way and can be leveraged in closing the £30bn gap.                          LCR has a distinctive asset base rooted                         Addressing these is as important as exploiting strengths as the
                                                                                                                                                                         in a rich and diverse history.                             Liverpool City Region accelerates its growth and confidence.

                                                        UNESCO World Heritage Waterfront
                                                                                                                                                                                   Port Growth                                                                  Productivity
     Recognised throughout the world, Liverpool’s waterfront was awarded World Heritage Status by UNESCO in 2004. By 2008
     its attractions will be expanded by the £150m Arena and Convention Centre Liverpool multi-use 10,000 seat arena, exhibition space               Role as the gateway for:                                                    A clear productivity gap exists between LCR, the North West and
     and 1,000-delegate capacity conference centre in addition to the new Museum of Liverpool Life, extended Leeds/Liverpool canal and               •
                                                                                                                                                       Goods - primarily a container market with existing transatlantic          the UK (£2.8bn with the NW and approximately £6.6bn with the UK).
     new cruise liner terminal facility.                                                                                                               routes and a route for Irish trade, as well as a Western European
                                                                                                                                                       reception centre.
                                                                                                                                                     • People - existing Irish and Isle of Man links and an emerging facility
                                                                                                                                                                                                                                                                Skill Levels
                                                                                                                                                       as an international Cruise Liner destination for trade and people.        The overall skill profile of the City Region shows a deficit of
                                                                                                                                                                                                                                 higher-level skills (Level 4+) and a surplus of individuals with no skills,
                                                    Liverpool European Capital of Culture 2008
                                                                                                                                                                             A Fast Growing Airport                              particularly among the working-age population.
     Liverpool’s European Capital of Culture programme will produce direct economic impacts across the City Region, particularly in the
     tourism and leisure sectors. More significantly, the title has the potential to leave a strong legacy that could include a dramatically         Links to over 30 destinations across Europe, and a particular strength
                                                                                                                                                     in the budget airline market.
     improved image for the city region and a strong brand as an international destination, increased local confidence and aspirations,
     and the year will also provide a spur to continuing regeneration and investment.                                                                                                                                            Significant levels of worklessness across the City Region with over
                                                                                                                                                                         Significant Cluster Strengths                           300,000 people who are economically inactive, many with their talents
                                                                                                                                                                                                                                 trapped in concentrations of worklessness.
                                                                                                                                                     Developing support infrastructure, strong business base and supply
                                                                                                                                                     chain integration, in particular:
                                                                 Mersey Waterfront                                                                   • The largest concentration of bio manufacturing in Europe.
                                                                                                                                                                                                                                                  Self Employment Rates / Enterprise
     In addition to the multi-varied environment of the Liverpool City Region coastline, which is of outstanding natural value (including            • Strengths in automotives, aerospace, advanced engineering and maritime,
                                                                                                                                                                                                                                 Self-employment rates in parts of the city-region are lower than
     the stunning coastal dunes in Sefton), the dramatic Mersey frontage on both sides of the river is becoming a major accelerator for                based on historical links and supported by some leading companies.        elsewhere. The City Region has 22 VAT registered businesses per 1,000
                                                                                                                                                     • A vibrant digital content and creative industries sector.
     regeneration as private sector developers announce sizeable and long term plans for new offices and amenities.                                                                                                              people compared to average density in UK of 48 and North West of 32.
                                                                                                                                                     • Strong agricultural and horticultural clusters in West Lancashire.

                                                                                                                                                     Core infrastructure for further sector developments in tourism,                                         Housing Quality
                                                                                                                                                     professional services, construction, and food and drink.
                                                                                                                                                                                                                                 Housing quality, choice and range remains an issue for parts of the
                                                     Critical Mass Sporting and Entertainment
                                                                                                                                                                          Premier Business Locations                             City Region - low quality stock is an important constraint on the
     Liverpool City Region has a unique position in the cultural, entertainment and sporting terrain of the Northern Way. Its combination                                                                                        regeneration and renewal of distressed areas, restricts mobility
     of outstanding sporting occasions from the most popular horse race in the world to the regular staging of the Open golf tournament,             A range of sites and premises suitable for a wide spectrum of businesses.   and restrains the efficient function of the labour market.
     and being home to two of the most famous names in world football, St.Helens, the 2007 World Rugby League Champions as well as
     three top class racecourses in Chester, Haydock and Aintree, its activities attract thousands of visitors to the north each year                                     City Region Tourist Assets                                                            Deprivation
     generating many millions in income for the Northern Way economy. In entertainment its position as the premier city outside London
                                                                                                                                                     Rich array of assets include Southport Classic Resort, Chester Zoo, a       Parts of LCR are suffering severe deprivation (4 of the UKs most
     for music and musical history extends the reach of the Liverpool brand into non-European markets such as the US and Japan.
                                                                                                                                                     range of outstanding museums and art galleries outside of London,           deprived super output areas are found in either Liverpool or Knowsley).
                                                                                                                                                     and high quality retail offers in Liverpool, Chester and Southport.
                                                                Chester Heritage City                                                                                         Liverpool City Centre
                                                                                                                                                                                                                                 Despite LCR being a strategic gateway for trade and people in and out
     With the largest Roman Amphitheatre and the fourth most visited cathedral in Britain, Chester is one of six ‘heritage cities’ in the            The economic core of the City Region, the city centre is rapidly            of the North of England connectivity between LCR and other parts of
                                                                                                                                                     becoming an increasingly attractive proposition. An on-going £2bn           the UK remain poor with no flights from Liverpool John Lennon Airport
     UK, drawing in some 8 million visitor trips each year, generating £300m visitor spend.
                                                                                                                                                     development in retail (Liverpool One), residential and hotel properties     to Heathrow or Gatwick and restricted rail services from Liverpool to
                                                                                                                                                     coupled with the centre’s existing historical and architectural heritage    other parts of the North. Road access within the city region, in
                                                                                                                                                     is at last providing Liverpool with the critical mass of properties and     particular around Halton and the southern part of the city restricted
                                                                                                                                                     attractions to challenge other major conurbations across the UK in          due to over capacity on key strategic routes.
                                                            Strong Knowledge Economy                                                                 procuring tourists and investors alike.
     Three Universities, the groundbreaking Daresbury Science and Innovation Campus (one of only two big science initiatives in the                                                                                                                                Health
     country), Liverpool Science Park, Digital Academy, Liverpool School of Tropical Medicine, and other private sector R&D facilities                                            Collaborations
     in Cheshire and Speke, South Liverpool.                                                                                                                                                                                     LCR has areas of higher than national average poor health, with 28% of
                                                                                                                                                     The Mersey Partnership brings together public and private sector in a       Liverpool’s local neighbourhoods ranked in the worst 1% nationally for
                                                                                                                                                     combined regeneration effort.                                               health deprivation.
                                                                                                                                                     Mersey-Dee Alliance exploring economic links between South Wirral /
                                                                                                                                                     Ellesmere Port / North Wales area.
                                                                Super Port Concept                                                                                                                                                                                 Image
     With Port and Airport under single ownership the concept of a connected Super Port exists to maximise synergies from port, airport and                                                                                      Public image in the UK (not overseas) of LCR and Liverpool as a city still
     rail and road infrastructure to create a global freight and passenger handling gateway and national distribution and logistics centre.                                                                                      negatively affected by legacy issues and continued media perception.

12                                                                                                                                                                                                                                                                                                             13
Strategic Formulation                                                                                                                     Strategic Fit
The key issues that have the potential to provide the greatest impact on accelerating the economic growth for the LCR, and strengthen     There is a direct link between the Liverpool City Region Development Programme (LCRDP) key themes and strategic priorities and the
the linkages with the Northern Way and the rest of the UK and beyond, are derived from the known strengths and weaknesses as              Merseyside Action Plan (MAP) priorities as both follow from the North West Development Agency’s Regional Economic Strategy 2006 (RES).
highlighted in the previous sections. The key issues can be clustered into five generic strategic priorities:-                            In addition to the CRDP having a close relationship with the MAP (which only covers the six Merseyside boroughs) it is influenced and
                                                                                                                                          supported at City Region level by “Investing in Success 2006 to 2010” from the Cheshire and Warrington Economic Alliance.
                                                  Key                                                               Strategic

               Mersey Gateway                                            Super Port                                                          RES Drivers for Growth         LCRDP Themes           MAP Drivers                                  MAP Priorities

  Improve connectivity of Liverpool City Region         Maximise the benefits from the common
  (and in particular the Super Port) with the           ownership of port and airport by integrating                                        A dynamic sustainable
  Northern Way through the construction of              the ports, John Lennon Airport, logistics                Well Connected
                                                                                                                                            international economy
  a 2nd crossing of the Mersey in Halton.               and supply chain hinterland into a single                                           which competes on the
                                                        cohesive and effective entity serving the                                                                         Premier Destination   Tourism, Image         European Capital          Destination        Mersey Waterfront
                                                                                                                                             basis of knowledge,                                  and Culture             of Culture           Management Plan       Regional Park
                                                        North of England.                                                                    advanced technology
                                                                                                                                               and an excellent
               Capital of Culture                                          Chester                                                           quality of life for all.                             Skill and
                                                                                                                                                                          Talented and Able                          Skills for Productivity   Full Employment
  Showcase Liverpool to the world through               Chester’s vision is to make it a ‘must-see’
  creating an exceptional critical mass of              European visitor destination. The Chester
  cultural, leisure and sporting portfolio for          Culture Park is an ambitious 10-20 year plan
                                                                                                               Premier Destination                                                               Sustainability           Community            Merseyside Digital      Improving
                                                                                                                                                                             Sustainable                                                                             Environmental
                                                        to deliver this vision through the improvement                                                                      Communities         and Sustainable          Regeneration            Development
  2008 that leaves behind a lasting legacy                                                                                                  Improving Productivity and                           Communities                                                          Performance
  for the people of the Liverpool City region           of existing visitor facilities and the creation
                                                                                                                                               Growing the Market
  and beyond.                                           of new attractions.
                                                                                                                                                 Conditions for
  Leverage the unique asset that is the city                                                                                                   Sustainable Growth                                     Health
  region’s waterfront to full effect in growing
  the northern economy through new capital                                                                                                                                                          Innovation        Driving Innovation
  developments and building on the existing                                                                                                   Growing the Size and
  outstanding environmental attributes.                                                                                                     Capability of the Workforce      Creative and        Inward Investment    Inward Investment
                                                                                                                                                                             Competitive                                   Strategy
              Productivity Growth                                  Knowledge Economy
                                                                                                                                                                                                                                               Raising Enterprise
  Deliver a package of activities to improve            Develop and promote the Liverpool                                                                                                            Enterprise      Productivity Growth
  long term productivity and close the GVA              City Region as a major centre for
  per employee gap with the rest of the UK              research, innovation and enterprise,                  Creative Competitive
  through a focus on high growth sectors,               focused especially on the City region’s                                                                                                  Physical Business   Liverpool City Centre      Strategic Sites
                                                                                                                                                                                                   Infrastructure                               and Premises
  attracting inward investment and developing           priority sectors.
  innovation and skills.

      21st Century Sites and Premises
                                                                                                                                                                           Well Connected                                Connectivity
  Deliver a diverse range of modern and
  flexible sites, capable of meeting the needs
  of modern business and in particular the
  development of Liverpool City Centre and
  the core of the city region.
                                                                                                                                          The following sections focus on each of the Strategic Priorities and the key drivers, outlining the progress that has been made since the
          City Employment Strategy
                                                                                                                                          last iteration of the CRDP in May 05 and what will need to be done to take each key issue forward.
  Support innovation and business growth and
  the development of working communities                                                                  Talented and Able Destination
  across the city region through increasing the
  supply of flexible skilled labour to meet
  demand in key growth sectors.

          Sustainable Communities
  Expand the quality and choice of the
  housing offer across the Liverpool City
  Region and enhance the liveability and                                                                    Sustainable Communities
  amenities of the residential areas to support
  and reflect economic growth. In doing
  so create a template for regeneration and
  renewal for use across the Northern Way.

14                                                                                                                                                                                                                                                                                      15
Land Rover                                                                                                            Seaforth Docks

                          Strategic Priority - Creative and Competitive
                          “The Liverpool City Region is developing       activities, from revenue based enterprise                                                  have been commenced in St.Helens, with                      and South Sefton - £29m new
                                                                                                                      Enterprise – productivity                                                                                 investments targeting 1,500 new
                          its existing internationally significant       activities to improving the physical                                                       full funding secured. City Region partners
                                                                                                                      growth and raising                            have also been developing projects
                                                                                                                                                                                                                                jobs and 500 new businesses over
                          knowledge economy to create a world            business infrastructure and environment.
                                                                                                                      enterprise levels                             for the second round of LEGI due
                                                                                                                                                                                                                                20 years)
                          class science, innovation and R&D base,        Each of these are currently at differing
                                                                                                                      Economic analysis demonstrates that           to commence in 2007.                              Interventions Required
                          a 21st century business environment; and       stages of development and are brought
                                                                                                                      Liverpool City Region needs to tackle                                                           •   Support for Local Enterprise Growth
                          productivity levels on a par with the UK”      together in the following framework:                                                       Merseyside is participating, along with
                                                                                                                      two distinct issues relating to enterprise:                                                         initiative (LEGI) bids currently submitted
                                                                                                                                                                    Lancaster and Leeds as part of the                    by Local Authorities from across the City
                                                                         •   Enterprise – productivity growth
                          Context                                            and raising enterprise levels
                                                                                                                      •   Developing the existing business
                                                                                                                          base to drive up the productivity
                                                                                                                                                                    Northern Leadership Academy.                          Region, to facilitate new enterprise, new
                                                                                                                                                                                                                          jobs and social enterprise creation
                          Liverpool City Region has performed well       •   Knowledge Economy and Innovation             and competitiveness                       Work has begun to recognise, encourage
                                                                                                                                                                                                                      •   Government and NWDA funding for
                          over the last five years, with growth levels
                                                                         •   Inward Investment                        •   Raising the overall level of enterprise   and marshal third sector approaches to                Enterprise Development Programme
                                                                         •   Sector Cluster Development                   and business density
                          of GVA and employment across the City                                                                                                     enterprise development, including social              to take forward specific recommendations
                                                                         •   Physical Business Infrastructure                                                       enterprise, and raising the level and quality         to improve enterprise levels in Merseyside
                          Region being higher than both the North                                                     Progress since Liverpool City Region
                                                                         •   Health is Wealth
                          West and UK averages. Challenges still                                                      Development Programme (May 05)                of local procurement.
                                                                                                                                                                                                                      Knowledge Economy
                                                                         •   Environment Economy
                          remain; productivity per employee is still     •   Digital Development                      Merseyside Entrepreneurship Commission        Progressing the key issues                        and Innovation
                          low across the City Region as a whole,                                                      has delivered its report on low
                                                                                                                                                                    Further work will be conducted, in                Building on some of LCR’s key strengths
                                                                                                                      entrepreneurship in the core urban area
                          and certain parts still suffer from low                                                                                                   coordination with NWDA, to ensure that            and assets, especially in its Higher
                                                                                                                      of the City Region. The report made a
                          employment and low business density.                                                                                                      business support services address specific        Education Institutions, Liverpool City
                                                                                                                      series of wide recommendations, which
                                                                                                                                                                    City Region issues, as part of sub-regional       Region has the opportunity to accelerate
                                                                                                                      are now being delivered via an Enterprise
 World class science, innovation and R&D base,                                                                        Development programme with £1.75m
                                                                                                                                                                    action plan implementation.                       its productivity through development in
                                                                                                                                                                    This will include:                                key sectors. Specifically the City Region
     a 21st century business environment; and                                                                         of ERDF until the end of 2008.
                                                                                                                      The report made a range of
                                                                                                                                                                    •   Ensuring business link support                will accelerate efforts in
                                                                                                                                                                        services within the City Region are           •   Bio-technology/life sciences
        productivity levels on a par with the UK                                                                      recommendations but no clear prioritisation       focused to support high growth potential      •   Health and public health
                                                                         Trainee vets at Leahurst                     or action plan. The Mersey Partnership            businesses, hard to reach groups, and
                                                                                                                                                                        are integrated with sector/cluster
                                                                                                                                                                                                                      •   ICT and creative industries
                          The City Region also needs to accelerate                                                    accepted management of the                        development programmes                        •   Maritime
                          the rate at which we attract and retain                                                     implementation work flowing from this         •   Follow on work from Merseyside                In addition to these the City Region has
                          private sector investment.                                                                  report in October 2006 (£1.75m ERDF/              Entrepreneurship Commission (MEC)
                                                                         Accelerating productivity is not achieved                                                      is required urgently including;               emerging opportunities in accelerator
                                                                                                                      £5m ESF - Total Programme c £19m).
                          Accelerating the performance of the            in isolation of other priorities. There is                                                         •   Development of clear priorities       science, engineering and nano-technology.
                                                                                                                      Regionally, discussions are underway                      arising from MEC report 2005
                          Liverpool City Region and increasing its       strong linkage with Talented and Able –                                                                                                      The City Region will also continue to
                                                                                                                      to streamline and consolidate business                •   Implementation/delivery of projects
                          competitiveness and productivity is a long-    particularly the skills for productivity                                                                                                     exploit it’s assets within key HEIs,
                                                                                                                      services, through a new Business Link                     to utilise Objective 1 resources to
                          term objective; change will not happen         agenda, and well connected, both of                                                                    onerous timescales                    recognising the contribution that they
                                                                                                                      structure, regionally focused and designed
                          overnight. Change will also be a product
                                                                                                                                                                            •   Implementation of LEGI projects       make as an employer in high value
                                                                         which provide some of the underpinning       to simplify business advice and support.                  pending outcome of funding            wealth creating job creation.
                          of development across a wide range of          conditions for productivity growth.                                                                    applications (e.g. North Liverpool
                                                                                                                      Local Enterprise Growth Initiatives (LEGI)

  16                                                                                                                                                                                                                                                                   17
Daresbury Innovation Centre

                                                                                                                                           LA Production

Progress since Liverpool City Region          A £50m expansion of the Liverpool School    Progressing the key issues                       more companies in the highest value              makers who are strong advocates of the
                                                                                                                                                                                                                                             Sector Development
Development Programme (May 05)                of Tropical Medicine has been
                                                                                          Continuing the development of the
                                                                                                                                           sectors (i.e. Life Sciences, ICT, Maritime)      Liverpool City Region and have the capacity
                                                                                                                                                                                                                                             The Sector Development Programme
Daresbury has been designated as one of       made possible by a grant from the Gates                                                      to invest in the area. Only through this will    to promote and encourage investment
                                                                                          Daresbury Science and Innovation Centre,                                                                                                           administered by The Mersey Partnership
the two National Science and Innovation       Foundation and support from NWDA and                                                         the critical mass of highly skilled jobs         in the City Region.
                                                                                          including expansion of the 4GLS project.                                                                                                           provides a support framework to those nine
Campuses and a crucial element in the         Objective 1 funding.                                                                         necessary for sustainable growth in the
                                                                                          Implementation of the Liverpool Science                                                           Progressing the key issues                       industry sectors identified as providing the
Government’s Science and Innovation           National Bio-manufacturing Centre –                                                          economy be achieved.
                                                                                          Park phase 1b, and development of the                                                                                                              greatest growth impetus.
                                                                                                                                                                                            Discussions with the NWDA, through the
Strategy. The Daresbury Science and           a £30m national facility to support the
                                                                                          Edge Lane MTL site to include both digital       Progress since Liverpool City Region             Strategic Investment Programme, need             Progress since Liverpool City Region
Innovation Campus includes:                   development of the life science sector.
                                                                                          and science based facilities.                    Development Programme (May 05)                                                                    Development Programme (May 05)
•   Daresbury Innovation Centre – currently                                                                                                                                                 to be concluded to continue development
    accommodating 30 high tech companies                                                  Continued linkage across the City Region         The Mersey Partnership, as the lead              of the fit for purpose inward investment         Sector and cluster development
                                              Liverpool School of Tropical Medicine
    with potential for high growth                                                        with major industries through sector             organisation for Inward Investment
                                                                                                                                                                                            vehicle, specifically:                           programmes have continued to be
•   The Cockcroft Institute for Accelerator
                                                                                          organisations to promote knowledge               marketing in Merseyside, has developed                                                            delivered, fostering strong links with
    Science - opened officially on 19th                                                                                                                                                     •   Investment image campaign
    September. It is a unique collaboration                                               transfer and spin offs.                          a single agency approach, for radically                                                           the private sector and developing strengths
                                                                                                                                                                                            •   Further co-ordination of existing
    between the universities of Liverpool,
                                                                                          Accelerate development of health science         improving the City Region’s inward                   investment activity across the City Region   in sector lead organisations. Pump priming
    Manchester and Lancaster, the NWDA
    and Halton Borough Council                                                            research capacity within the City Region.        investment capability.                           •   A digital portal for all investment          investment in key infrastructure projects
•   CCLRC Daresbury Laboratory, delivering                                                                                                                                                      related information                          and networking activity by NWDA and
                                                                                                                                           The enhanced capacity would act as
    cutting edge science and technology                                                   Interventions Required                                                                            •   Further development of the
                                                                                                                                           a co-ordination and focal point for all                                                           Objective 1 funding.
•   Daresbury Business Park – new location                                                                                                                                                      corporate sales programme
    for corporate business community
                                                                                          •   Government and partner support for
                                                                                                                                           Merseyside sub-regional inward investment                                                         The programme has already delivered
                                                                                              future stages in the development of                                                           •   International network
Overall this marks a significant stage in                                                     the National Science and Innovation          activity and will compete effectively for            programme development                        £130m of additional net value added
the development of the region’s world-class                                                   Campuses at Daresbury                        the region in national markets and with the      •   An increased level of account                to the City Regions economy.
                                                                                          •   Government, NWDA and private sector                                                               management with existing,
science infrastructure.                                                                                                                    region in international markets. It will focus
                                                                                              support for the next phases of the                                                                leading foreign owned business               Progressing the key issues
Further developments in the Liverpool                                                         Liverpool Science Park                       on supply chain gaps in priority sectors,
                                                                                                                                                                                            •   A strong ‘after-care’ provision              The Mersey Partnership is working closely
Science Park are planned with the
                                                                                          •   Continued public and private sector          leading edge technologies and companies,
                                                                                                                                                                                                for Inward Investors                         with Sector Boards, Directors and funding
                                                                                              partner support for the Liverpool Research   existing national and international
development of phase 1b, including                                                            Alliance in stimulating and progressing                                                                                                        stakeholders to bring forward a final phase
                                              Liverpool Research Alliance is being                                                         investors, and market opportunities where        Interventions Required
proposals for the further development of                                                      the City Region research capacity                                                                                                              of the Programme for 2007 and 2008.
                                              established, a strategic alliance between                                                    the City Region can offer a sustainable          •   Strong backing and resources from
the Edge Lane site. Liverpool Science Park                                                                                                                                                                                                   The focus of this work is to build on the
currently has 19 companies and is 49%
                                              University of Liverpool and key partners,   Inward Investment                                competitive advantage.
                                                                                                                                                                                                the NWDA for a sub-regional investment
                                                                                                                                                                                                agency that links to the regional            progress made to date in the programme,
                                              including the private sector, following     Although recent economic trends indicate
occupied and it is expected that it will                                                                                                   Initial steps on an internationalisation             investment effort, and                       where there are real nodes of excellence
                                              a successful model adopted in Atlanta,                                                                                                            supports work underway in sector
be fully occupied by the end of 2007.                                                     that the Liverpool City Region’s urban           programme have commenced. As part                                                                 and to establish a lasting sector legacy
                                              Georgia. The Alliance will stimulate and                                                                                                          and cluster development
Continued involvement with the                                                            renaissance is making it one of the most         of this proposal, a network of advocates                                                          for the Merseyside economy, particularly
                                              progress the City Region (and wider                                                                                                           •   Further dialogue and commitment from
N8 Northern Universities initiative                                                       attractive UK locations in which to do           will be developed internationally. These             City Region partners to enhanced inward      through activities which will ultimately
                                              Region) research capacity.
on collaborative research centres.                                                        business, the City Region still needs many       will be key business leaders, or decision            investment activities                        become self sustaining.

18                                                                                                                                                                                                                                                                                       19
St.Helens redeveloped train station                                                                                                                Liverpool One Development

                                                                                               – based assets, retail, housing and the             Peel Holdings, owners of both the Mersey        should be concentrated. Continue to           Interventions Required
                                                                                               visitor offer. Key investments include:             Docks and Liverpool John Lennon Airport,        develop existing identified key sites.        •   Utilising public sector funding to release
                                                                                               •   The Liverpool One project, led by               have publicly announced a stunning 30-                                                            private sector investment into key
                                                                                                                                                                                                   Ellesmere Port’s £4m Economic
                                                                                                   Grosvenor will invest some £900m                                                                                                                  strategic sites and premises
                                                                                                                                                   year, £4.5bn, transformational commercial,      Development Zone is currently being
                                                                                                   redeveloping 42 acres of City Centre                                                                                                          •   Flexibility to identify and develop sites
                                                                                                   retail premises                                 residential and leisure/ retail programme for   implemented and will see European and             of regional and sub-regional importance
                                                                                               •   A new £96.9m Arena and Convention               the redevelopment of derelict dockland                                                            as Strategic Regional Sites
                                                                                                                                                                                                   NWDA investment totalling £12.4m, leading
                                                                                                   Centre Liverpool                                                                                                                              •   Continued investment from Peel Holdings
                                                                                                                                                   along the Wirral waterfront at Birkenhead       to the creation of over 1,200 new jobs and        PLC, supported by public bodies, in the
                                                                                               •   £62m of committed commercial
                                                                                                                                                   and Wallasey. This will make the Wirral an      total investment of over £77m.                    development of the key waterfront sites
                                                                                                   district improvement, with £43m
                                                                                                                                                                                                                                                     over the planning period of this strategy
                                                                                                   of this private investment                      international waterside destination. Plans      Developing the Omega opportunity, a key
                                                                                               Liverpool Land Development Corporation              include an 18 million sq ft regeneration                                                      Health is Wealth
                                                                                               projects spending £104m in the                      scheme to create world class, mixed use,                                                      This element within the plan reflects the
                                                                                               next three years on key strategic sites             iconic waterfront development resulting in      Ellesmere Port Car Plant
                                                                                                                                                                                                                                                 apparent contradiction of an increasingly
                                                                                               and premises in Liverpool.                          tens of thousands of new jobs and large-                                                      healthy city centre economy with high
                                                                                               Significant private sector investment               scale inward investment into the area. This                                                   levels of poor health and incapacity across
Interventions Required                          business parks in the 1980’s, which have
                                                                                               in strategic sites i.e. £15m at Prescot             transformation investment opportunity will                                                    the region and the cost of care and lost
•   In order to progress to the final phase     yielded significant investment for the local
                                                                                               Business Park, £72m at Ditton, £30m                 be largely private sector led and aims to                                                     opportunity that situation represents.
    of the Merseyside Sector Development        economies. The number of cranes lining the
    Programme, continued support is                                                            in Lea Green Farm, £76m at Wirral                   unlock the potential of Wirral Docklands                                                      It is also felt that much more can be
                                                Liverpool city skyline provides visible
    required from GONW and NWDA. The
                                                                                               International Business Park, Bromborough,           and maximise the unique asset of the                                                          done to bring the distinctive health science
    total programme value for an 18 month       evidence of plans to upgrade its
    period is estimated at £5m including                                                       £28m at Atlantic Gateway, the Omega                 Mersey front location.                                                                        resources and procurement activities of
                                                commercial stock and Peel recently
    private sector contributions                                                               development, the Deeside hub and the
                                                signalled intent for futuristic development                                                        Proposals for Northshore (Central Docks),                                                     the health services sector to bear on
                                                                                               Northern Gateway in Flintshire.
Physical Business                               on the Wirral waterfront and Liverpool                                                             also under Peel Holdings ownership are                                                        the challenge of reducing health related

Infrastructure                                  Central Docks underlining how critical
                                                                                               A recent Knight Frank report into                   also strategically important for the Mersey                                                   inequalities. The Health is Wealth agenda
                                                                                               commercial market activity in Liverpool             Waterfront. The proposal is to create           growth site at Warrington linking Liverpool   seeks to make a positive contribution to the
In order to meet the demanding needs            suitable infrastructure is in sustainable
                                                                                               showed that:                                                                                        City Region with Manchester City Region.      productivity of Liverpool City Region by:
of modern businesses the Liverpool City         economic regeneration.                                                                             a lively, mixed use urban quarter, which
                                                                                               •   Liverpool has continued its rapid evolution                                                     Continued linkage with the Northern           •   Understanding the link between
Region needs a ready stock of the highest-                                                                                                         capitalises on the water frontages and
                                                Progress since Liverpool City Region               and the city centre office market in                                                                                                              productivity and health and the impact it
                                                                                                   particular has witnessed significant            proximity to the City Centre.                   Gateway and North East Wales Spatial area         has in the City Region economy
class commercial sites. The lack of such        Development Programme (May 05)
                                                                                                   expansion. City centre take-up of 1/2 million                                                   to provide an estimate 14,000 jobs for the    •   Taking specific and innovative action
a resource has been a major inhibitor for       There has been major progress in the                                                               Reviewing the City Region’s Strategic
                                                                                                   sq. ft was the highest level in a decade                                                                                                          to address health related worklessness
                                                                                                                                                                                                   City Region travel to work area.
parts of the City Region for decades. In fact   revitalisation of Liverpool City Centre and    •   Prime office yields have been subject to        Investment Areas and Economic                                                                     and reduce the level of incapacity
outlying parts of the City Region such as                                                          greater compression than in any other           Development Zones with a view to                Developing the Deeside Hub as a major         •   Maximise the opportunities presented by
                                                the waterfront, as part of the Liverpool
                                                                                                   UK regional city at 5%                                                                          City Region employment opportunity.               health related assets and the economic
Warrington and Chester have served as           Vision Business Plan - through continued                                                           where future public investment (including
                                                                                                                                                                                                                                                     power of the sector to improve health
a beacon by establishing high quality           development of commercial and knowledge        Progressing the key issues                          new but more limited European resources)                                                          and well being

20                                                                                                                                                                                                                                                                                                21
ICDC at Liverpool John Moores University                                                                                                                                                                                        Eastgate Clock

Progress since Liverpool City Region             their financial support and while this will      Progress since Liverpool City Region                                                                                                           Progressing the key issues
Development Programme (May 05)                   ensure that the minimum support is in            Development Programme (May 05)                                                                                                                 Developing leadership of the Environment
A leadership group has been established          place, further funding will be sought from       Continued development of the Greater                                                                                                           Economy Agenda across the City Region.
and has prepared terms of reference to           e.g. NWDA, NHS etc to extend the reach of        Merseyside Digital Development Agency,
                                                                                                                                                                                                                                                 Research and mapping into opportunities
establish a Health is Wealth Commission.         this initiative.                                 including a co-ordinated forward plan
                                                                                                                                                                                                                                                 within the environmental technology sector,
Commission members will be influential           The NHS Biomedical Research Centre bid,          developed for digital challenge.
                                                                                                                                                                                                                                                 and a wider evidence of economic impact
individuals with national as well as local       which will focus on patient experience in        Key projects underway relating to digital
                                                                                                                                                                                                                                                 of environmental improvement.
connections who will seek ways to improve        the city, has reached the final stage of the     infrastructure including:
                                                                                                                                                                                                                                                 Implementation of the Merseyside Waste
commitment of people to improved health;
                                                                                                  •   Liverpool University’s Advanced
                                                 challenge process.
                                                                                                      Internet Methods and Emergent                                                                                                              Programme, and municipal waste
reduce inequalities; increase the impact         Engagement of widespread support for the             Systems centre (AIMES)                                                                                                                     improvements across the City Region.
of health science locally and maximise the                                                        •   Digital Academy                            particular maximise the economic               of a constraint to economic growth, and
                                                 initiative within public and private sector
economic leverage of the sector to create                                                         •   Community based digital initiatives        opportunities presented by a                   a major opportunity.                             Interventions Required
                                                 organisations, as well as the community
wealth and through that improved health.                                                                                                         changing economy:                              Existing procurement project being               •   Wider stakeholder engagement into the
                                                 at large is underway and will increase.          Progressing the key issues                                                                                                                         environment economy agenda, including
•   An example of recent progress in
                                                                                                                                                 •   Waste Management                           implemented by the Northwest NHS
                                                                                                  Further development work is required                                                                                                               the private sector
    developing this theme is the collaboration   Interventions Required                                                                          •   Environmental Technologies                 Suppliers Bureau, and development                •   Giving consideration to the environmental
    between the Royal Liverpool and                                                               to develop an ICT strategy that links          •   Green Infrastructure
                                                 •   Backing from City Region partners and                                                                                                      of an additional programme involving                 measures that could affect aviation in the
    Broadgreen Hospital Trust, University                                                         with the City Region. The ICT strategy
                                                     NWDA, including financial commitment                                                        •   Responsible business and                                                                        future and their effect on major projects
    of Liverpool, National Bio-manufacturing                                                                                                                                                    registered social landlords.
                                                     to the Health is Wealth Commission           will demonstrate the value that ICT                sustainable procurement                                                                         such as growth of Liverpool John
    Centre and NWDA on the development of
                                                                                                                                                                                                Mersey Forest project to transform an area           Lennon airport
    one of the new NHS Biomedical Research       •   Support from region and                      development will make to the City Region
    Centres which will focus on patient care         Government for key health related
                                                                                                                                                 Progress since Liverpool City Region
                                                                                                                                                                                                of 420 square miles of degraded land into
                                                                                                  economy, and link to work underway within      Development Programme (May 05)
    in the hospital                                  infrastructure developments                                                                                                                                                                 Ness Gardens
                                                                                                  Liverpool City Centre, as part of the Inward                                                  opportunities for business, communities
•   Predicted outcomes of the Commission                                                                                                         The Environmental Business Support
    initiative include raised public awareness   Digital Development                              Investment Strategy and the Sustainable
                                                                                                                                                 programme, Merben, has been supporting
                                                                                                                                                                                                and nature. Also key public realm
    and commitment to health improvement;                                                         Communities agenda.                                                                           improvements around a number of key
    increased national and international         Digital connectivity is crucial to stimulating                                                  businesses since inception to implement
                                                                                                                                                                                                commercial developments including
    recognition of the city as a centre of       investment and business competitiveness in
    strong health science and innovative                                                          Environment Economy                            practical environmental management
                                                                                                                                                                                                Liverpool City Centre and key strategic
    health improvement; a foundation of          the global market place. This is especially                                                     programmes within their organisations.
                                                                                                  The strategic agenda of the Environment                                                       sites and premises.
    knowledge and intelligence in health         true in certain sectors such as creative
                                                                                                  economy is to develop stronger positive        Significant proposals are being developed
    improvement and greater productivity                                                                                                                                                        A growing sub-regional environmental
                                                 industries. It is increasingly important in                                                     to deliver more sustainable waste
    resulting from reduced levels of                                                              relationship between the often competing                                                      technologies sector building on the work
    economic and social dependence               initiatives to increase employment and                                                          management systems, with significant
                                                                                                  aims of minimising climate change and                                                         by Environlink at a North West level (the
                                                 enterprise generation, not least through                                                        capital expenditure in treatment and
Progressing the key issues                                                                        preserving the natural environment, social                                                    Environmental Technologies and Services
                                                 education and innovative engagement                                                             recycling infrastructure. These proposals
The Health is Wealth Commission is                                                                responsibility and strong economic growth.                                                    sector development organisation
                                                 of deprived areas.                                                                              are lead by the Merseyside Waste Disposal
expected to be established, and underway                                                          Liverpool City Region aims to find a                                                          for Merseyside) – 150,000 tonnes
                                                                                                                                                 Authority and represent both the alleviation
in 2007; Merseyside partners are pledging                                                         balance between these aims, and in                                                            of waste recycled (£10m GVA).

22                                                                                                                                                                                                                                                                                           23
                                                                                                                                             Live Music

                                              Strategic Priority - Premier Destination
                                              “The Liverpool City Region is becoming            to complement the Liverpool attack           11m visitors in 2008 with a spend of £1/2 bn   in creative activity. In 2004 1,344 artists    Progressing the key issues
                                                                                                brand and help position the sub region
                                              the culture and leisure capital of the North                                                   as well as a significant positive impact on    engaged 70,000 people in creative
                                                                                                as a Premier Destination                                                                                                                   Evidence suggests that European Capital
                                              of England. An exceptional critical mass                                                       the image of Liverpool City Region as a        activities linked to the Faith In One City
                                                                                                                                                                                                                                           of Culture status and branding has already
                                              of assets, regeneration and opportunities        European Capital                              place to visit and invest in.                  themed year, and in 2005 753 artists           had a significant impact upon the image
                                              makes it the destination centre of choice        of Culture 2008                                                                              involved 100,000 people in the small grants    of the city and its attractiveness to
                                              for growing national and international           The Culture Company vision is to deliver                                                     and community partnership programme.           investors and tourists:
                                              visitor markets, investors, businesses           the best ever European Capital of Culture                                                    There are 27 organisations highlighted as      The 2006 ONS International Passenger
                                              and residents.”                                  in 2008 and to leave an enduring legacy                                                      key to underpinning the delivery of the        Survey showed that the number of
                                              Context                                          for the whole of the Liverpool City Region.                                                  artistic programme and European Capital of     international visitors to Liverpool doubled
                                                                                               The Capital of Culture programme is made                                                     Culture calendar.                              on the previous year and Liverpool has
                                              The Premier Destination portfolio for the
                                              Liverpool City Region centres around three       up of a number of themed years designed                                                      The cultural grants programme has been         jumped 10 places in the rankings to
                                              primary areas of focus:                          to build capacity for, and leave a legacy                                                    set up to provide a three-year funding         become the country’s 6th most popular
                                              •   Maximising the opportunity and long-term     after, 2008:                                                                                 package for cultural organisations whose       destination for international visitors:
                                                  impact of delivering the best ever                                                                                                        annual programmes play a significant           •   The 2004 OMIS Britain’s Best Cities survey
                                                  European Capital of Culture in 2008 by       2003 Year of Learning
                                                                                                                                                                                            part in delivering the city’s ongoing              highlighted Liverpool as a rising star for
                                                  developing the Liverpool International       2004 Faith in One City
                                                                                                                                                                                                                                               inward investment. In the 2006 OMIS
                                                  brand through a post 2008 cultural legacy                                                                                                 cultural programme.
                                                                                               2005 Sea Liverpool                                                                                                                              survey, Liverpool had jumped from 14th
     Royal Liverpool Philharmonic Orchestra       around tourism and cultural industries                                                     The Royal Birkdale Golf Club, host of
                                                  across the wider City Region                 2006 Liverpool Performs                       2008 Open Golf Championship
                                                                                                                                                                                            Networking and best practice organisation          to 5th place in the rankings of Britain’s
                                                                                                    (Arts, Business, Sport)                                                                                                                    Best Cities to do business in
                                                                                                                                                                                            08 businessconnect was launched in
                                                                                                                                                                                                                                           •   The Mersey Partnership’s annual image-
       The Liverpool City Region is becoming                                                   2007 800th birthday (Year of Heritage)
                                                                                                                                             Progress since Liverpool City Region
                                                                                                                                                                                            January 2006 in response to the desire             tracking survey amongst inward investors
                                                                                               2008 European Capital of Culture                                                             of the local business community to get             shows significant improvements since
               the culture and leisure capital                                                 It is vital that the legacy impacts are
                                                                                                                                             Development Programme (May 05)
                                                                                                                                                                                            involved. After 9 months, 1,868
                                                                                                                                                                                                                                               Liverpool won the 2008 title
                                                                                                                                             Planning for 2008 is well advanced and                                                            The Liverpool City Growth Survey (2005)
                      of the North of England
                                                                                               maximised. After 2008 themed years will                                                      organisations with 2,305 members
                                                                                                                                             the headline details of the main 12-month                                                         of 1,000 local businesses concluded that
                                                                                               look to the future:                                                                          have already registered.                           European Capital of Culture status is
                                                                                                                                             programme of cultural events for 2008
                                              •   Promoting LCR as a premier tourist                                                                                                                                                           perceived as the main catalyst for future
                                                                                               2009 Environment                                                                             The Liverpool Welcome programme
                                                  destination through the Destination                                                        were unveiled in November 06.                                                                     business growth and 61% of businesses
                                                  Management Plan, acknowledging the           2010 Innovation                                                                              launched in 2006, aims to raise customer           plan to grow by at least 5% in the next
                                                                                                                                             2006 has also seen the launch of Liverpool
                                                  strength of LCR’s critical mass of leisure                                                                                                                                                   three years
                                                                                               Capital of Culture has the support of         Performs - the first of the three year-long    service standards and has set a target to
                                                  and entertainment assets from Southport
                                                  Classic Resort through to major sporting     central Government, which views 2008 as a     artistic programmes.                           involve over 250 businesses and over 1000      Interventions Required
                                                  occasions like Aintree
                                                                                               primer for the London Olympics in 2012.                                                      individuals by the end of the financial year   •   Endorsement and support from
                                              •   Delivering a range of activities and                                                       The Creative Communities programme has
                                                                                                                                                                                            in training programmes.                            Government and the Northern Way for
                                                  investments to transform, energise           Successful delivery of the £93m Capital of    delivered inclusive resident engagement                                                           the Capital of Culture year – Northern
                                                  and connect the Mersey Waterfront
                                                                                               Culture programme is expected to generate                                                                                                       Way to become a formal sponsor

24                                                                                                                                                                                                                                                                                      25
Chester Zoo

                                                                                                                                                     Sugababes at Summer Pops

                                                                                                   announcement of a 4 star hotel and                    successful Open Golf Championship          Progressing the key issues                     delivering significantly improved journey
                                                                                                   exhibition complex adjacent to the                    ever in terms of attendees (230,000)
                                                                                                                                                                                                                                                   times to London from Liverpool, an
                                                                                                   Floral Hall in Southport                          •   The Mersey hosted the end of the Round     In the run up to Capital of Culture 2008
                                                                                               •   Some 1,000 extra bedrooms are currently               the World Clipper Race                                                                    extended number of routes into Liverpool
                                                                                                                                                                                                    many of the capital projects outlined above
                                                                                                   under construction for 2008 completion            •   Progress has been made on the                                                             through Liverpool John Lennon Airport,
                                                                                                   with the first hotel completion -                                                                will come to completion, most prominent
                                                                                                                                                         development of the Arena and Convention                                                   including prestigious routes to New York
                                                                                                   (Malmaison) which opened February 2007.               Centre Liverpool and a 50-metre pool at    being the Kings Waterfront Arena,
                                                                                                   Increased marketing and awareness of the              Wavertree. During 2005 Liverpool                                                          JFK and Toronto, and a new cruise liner
                                                                                                                                                                                                    Liverpool One Grosvenor development and
                                                                                                   City Region as a conference location is               managed to secure the start of the Tall                                                   facility at the Pier Head.
                                                                                                   bearing fruit – some early bookings                   Ships Race for 2008                        five sizeable hotels providing an extra 1000
                                                                                                   already secured for 2008 and beyond                                                                                                             Interventions Required
                                                                                                                                                     •   Halton played host for the first time      beds, all of which greatly enhances the
                                                                                                                                                         to internationally renowned music
•   Liverpool to be promoted as a World City   course to deliver the following results         2. Promoting the Liverpool City Region                    festival Creamfields
                                                                                                                                                                                                    visitor offering.                              Liverpool City Region as a national and
    by Visit Britain                                                                              as a world-class destination for                                                                                                                 international destination
                                               by 2015:                                                                                                                                             In addition, work will progress on new
•   Government endorsed link between                                                              leisure tourism
                                               •   Doubling of visitor spend from £1 billion                                                                                                                                                       •   To recognise 2008 as Liverpool
    Capital of Culture and London Organising                                                                                                         Tall Ships at The Mersey River Festival        private and public investments to unlock
                                                   in 2003 to £2 billion by 2015               •   Merseyside’s attractiveness to visitors                                                                                                             representing the UK to the World
    Committee of the Olympic Games (LOCOG)                                                                                                                                                          future tourism growth, most notably the
                                               •   Growth in jobs supported by tourism             has never been greater. The past year                                                                                                               and Visit Britain to adopt Liverpool
The Tourism, Culture and                           from 20,000 in 2003 to 30,000 in 2015           has seen the number of overseas visitors
                                                                                                   to Liverpool double on the previous 12
                                                                                                                                                                                                    Mersey Waterfront Park, Museum of                  as the attack brand for 2008
                                               •   £74.5m package of projects in support                                                                                                                                                           •   To use Capital of Culture 2008 as a dress
Sports Offer                                       of the development of Southport                 months, moving the city up 10 places to
                                                                                                                                                                                                    Liverpool, The Centre for Transatlantic
                                                                                                                                                                                                                                                       rehearsal for 2012 Olympics and develop
                                                   Classic Resort                                  capture 6th spot in the league of Britain’s                                                      Slavery, Chester Super Zoo and Southport
The Merseyside and Chester tourism sector                                                                                                                                                                                                              linkages to 08 legacy
                                                                                                   top tourist destinations, above Oxford,                                                          Classic Resort.
has continued to experience strong growth.     In addition major developments are                  Bath and Cambridge                                                                                                                              •   To make Liverpool a top 5 UK destination
                                                                                               •   Progress on key components of the                                                                The Chester Culture Park is a programme            for overseas visitors
Results for the Destination Management         planned for Chester Culture Park and
                                                                                                   leisure offer including the Liverpool One                                                        of action and an approach to cultural
                                                                                                                                                                                                                                                   •   Improved rail and air services for the City
Plan for 2005 show an overall increase         the Super Zoo concept with the Cheshire             Retail Project, the cruise liner facility, city                                                                                                     Region to enable us to promote the area
of 8.5% in visitor spend on 2004 with the                                                          centre public realm, the completion of                                                           development around city centre zones               as an easy access business location.
                                               Year of the Garden 2008 complementing,
                                                                                                   World Museum Liverpool, refurbishment of                                                         that reinforces its distinctiveness and            Specifically support for LJLA Marketing
number of staying nights increasing from       through a concordat, the European                   the Conservation Centre, the Southport                                                                                                              and Route Development Fund, support
9.6 million to 10.22 million. The number                                                           Aquadome, Spaceport, Wirral and                                                                  maximises the economic benefits and
                                               Capital of Culture.                                                                                                                                                                                     for LJLA master plan for improved access
of jobs supported by tourism has grown                                                             St.Helens Transport Museum                                                                       enjoyment for residents, visitors and              by road and rail. West coast mainline
                                               Progress since Liverpool City Region            •   City Centre movement strategy advanced                                                           investors. It is estimated that some               improvements to deliver sub 2-hour
by nearly 1,000 in the last 12 months                                                                                                                4. To deliver a “Warm Liverpool
                                               Development Programme (May 05)                      including opening of new Paradise Street
                                                                                                                                                                                                    £1.2bn will be invested by private                 journey London-Liverpool
to 21,355.                                                                                         bus station                                          Welcome” throughout the
                                               Significant progress has been made in                                                                                                                                                               •   Ongoing private and public
The Destination Management Plan aims to                                                                                                                 City Region                                 development in the wider city centre
                                               the 4 key programme strands of the DMP:         3. Developing the City Region as a                                                                                                                      investment in key opportunities
                                                                                                                                                     •   Significant moves forward have been        area over the next 7 to 10 years in                to unlock future tourism
develop the City Region as a business and                                                         major events destination of                            made in improving the customer
tourism destination, including the             1. Developing a class destination for              international repute                                                                              delivering the programme components.           •   DfT Rail to recognise the economic needs
                                                                                                                                                         experience for the Liverpool City Region
promotion of the City Region’s quality            conferences and business visits              •   Progress has been made on the                         tourist including enhanced training for    Supporting the overall tourism propositions        of the LCR, and NW in general,
                                                                                                   development of Liverpool Capital of Culture           tourism personnel through the successful                                                      in developing specifications for new
business sites, premises and commercial        •   Improvements in the conference product                                                                                                           will be improvements in connectivity
                                                                                                   with successful themed years in 2005 (Year            roll out of Welcome to Excellence                                                             rail franchises and encourage the
                                                   offer with the construction of the Arena
office space, its innovation and R&D offer                                                         of the Sea) and 2006 (Liverpool Performs).            programme and improved access              around the City Region, the North West,            reinstatement of direct cross-country
                                                   and Convention Centre Liverpool on target
                                                                                                                                                         to tourism attractions and facilities
and business support services. It is on            for a 2008 opening and the recent           •   2006 saw the Wirral deliver the most                                                             across the UK and beyond, including                inter-city rail services from Liverpool to

26                                                                                                                                                                                                                                                                                              27
The Gormleys, Crosby                                                                                                                           New Brighton

                                                                                                  Progressing the key issues
                                                                                                  The Mersey Waterfront Strategic Framework
                                                                                                  (the vision, Masterplan and route-map for
                                                                                                  the period up to 2020), due for 1st draft
                                                                                                  in Dec 06 will define phase II and beyond,
                                                                                                  and will align Mersey Waterfront’s
                                                                                                  development with the overall Premier
                                                                                                  Destination strategy.

                                                                                                  Phase II of Mersey Waterfront (“The
                                                                                                  Succession Programme”) is a £78m
                                                                                                  investment in the Mersey waterfront (Major
    Scotland and south to Birmingham, the         the waterfront and all its assets, to create    contributions – NWDA £10.91m, ERDF           1. Pride in our Promenades                      3. Coastal Places and Open Spaces                 the Mersey Waterfront Regional Park and
    South Coast and the South West                a unique sense of place which attracts          £12.85m and private sector £50.77m).                                                                                                           the Weaver Valley and Ribble Regional
                                                                                                                                               All the promenades united into a superbly       A pan-waterfront programme of landscape,
•   Ongoing improvements to highways              people to live, work, visit and invest          There will also be sizeable contributions                                                                                                      Parks, as well as the wider North West
                                                                                                                                               designed, world-class seafront.                 access and ecological improvements to
    including the Edge Lane corridor, rail        in the Liverpool City Region.                   from other public sector bodies.                                                                                                               coastal trail.
                                                                                                                                               Regeneration of part of the seafront into       raise the quality of internationally
    and air links as well as internal transport
                                                  Stretching for 135km, the Merseyside            The Succession Programme consists
•   Ongoing investment in public realm                                                                                                         modern, attractive waterside locations will
                                                                                                                                                                                               important areas of nature conservation,           Interventions Required
                                                  coastline boasts a major port, magnificent
    especially, gateways and access corridors                                                     of four core themes:                                                                         complemented by the creation of a distinct        •   Continued support from NWDA, EU and
                                                  beaches, rare wildlife habitats, seaside                                                     happen in 2006/07 with a pilot underway
•   National initiatives to address key skills                                                                                                                                                 and renewed sense of place at key                     private sector in line with the Mersey
                                                  resorts, six championship golf courses and                                                   in developing the Otterspool promenade.                                                               Waterfront Strategic Framework
    gaps such as customer service                                                                                                                                                              waterfront locations. A primary project
                                                  a wealth of artistic and cultural attractions   Formby Point                                 Between 2007 and 2010 major projects will                                                         •   Implementation of the entire strategy
•   New Anfield (LFC stadium – Stanley Park)                                                                                                                                                   will be “Brand New Brighton” a mixture
                                                  now creating a sense of vibrant excitement                                                                                                                                                         will require appropriate investment from
    – Planning permission agreed for                                                                                                           be initiated including Egremont, Crosby         of large-scale retail, residential, leisure and
                                                  throughout the North West and beyond.                                                                                                                                                              private and public sectors (e.g. Chicago
    £220m new stadium and supporting
                                                                                                                                               Marina, Leeds-Liverpool Canal (outside          public realm developments. Other projects             Waterfront secured £260m) beyond 2020
    area regeneration
                                                                                                                                                                                                                                                     in addition to currently allocated funds
                                                  Progress since Liverpool City Region                                                         of the city centre).                            include “Another Place” the public artwork
Mersey Waterfront                                 Development Programme (May 05)                                                                                                               from Antony Gormley that is attracting
                                                                                                                                                                                                                                                 •   Diversification of funding sources –
                                                                                                                                               2. River of Light                                                                                     lottery, environmental and heritage
Regional Park                                     Phase I, Major deliverables in the                                                                                                           international publicity and large number              funding and Interreg Programme –
                                                                                                                                               A spectacular and innovative project            of visitors to the Sefton coast.                      promoting trans-national projects
The Mersey Waterfront Regional Park               “The Commencement Programme”
                                                                                                                                               to animate the Mersey Waterfront that                                                                 (capital and revenue funding)
was established in 2003 with a                    includes:                                                                                                                                    4. Promoting the Place                            •   Cross-boundary / sector buy-in
“Commencement Programme” running to               •   Completion of Southport                                                                  creates an illuminated night-time spectacular
                                                                                                                                                                                               A programme of marketing activity                     for Strategic Framework
2007, and a “Succession Programme”                    Seafront improvements                                                                    at the very heart of the city that will be a
                                                                                                                                                                                               in support of the core developments,
                                                                                                                                                                                                                                                 •   Wider recognition and investment in
                                                  •   Installation of cruise liner facility                                                                                                                                                          ensuring a high quality visitor / user
through to 2010 and an aspirational, long-                                                                                                     destination in itself, and provide a dazzling
                                                  •   ‘Pride in Our Promenades’ pilot project                                                                                                  engaging communities in developing the
                                                                                                                                                                                                                                                     experience e.g. through ensuring high
term plan potentially through to 2020.                at Otterspool completed                                                                  focus to Liverpool’s European Capital of        Mersey Waterfront product, which will also            quality and consistent public realm,
It aims to transform, energise and connect        •   Wigg Island visitor centre formal opening                                                Culture celebrations in 2008.                   help to establish the relationship between            open spaces and visitor facilities

28                                                                                                                                                                                                                                                                                            29
                    Port of Liverpool                                                                                              Liverpool John Lennon Airport

                                        Strategic Priority - Well Connected City Region
                                        “Liverpool City Region is the sea and air    The Northern Way Report recognises                                                                                                        Interventions Required
                                        gateway to the North West, connecting        the Port of Liverpool as a major strategic                                                                                                •   Northern Way sponsored research to
                                        North America, Ireland and Northern Europe   asset for the North and the key gateway                                                                                                       develop the concept of aligning port
                                                                                                                                                                                                                                   and airport into Super Port
                                        and serving international, national and      to Ireland, with more than 5m tonnes of
                                                                                                                                                                                                                               •   Government policy support for the role
                                        regional markets, investors and visitors.”   cargo each year, in addition to growing                                                                                                       of the Port of Liverpool and less emphasis
                                                                                     passenger numbers.                                                                                                                            on the growth of the South East ports via
                                        Context                                                                                                                                                                                    the emerging “UK Ports Policy Review”
                                        The overall aim of the Well Connected        Progress since Liverpool City Region                                                                                                          (60% of freight destined for the North
                                                                                     Development Programme (May 05)                                                                                                                enters UK from Southern ports)
                                        City Region priority is to drive increases
                                                                                                                                                                                                                               •   Government support for the new
                                        in Merseyside’s competitiveness and          The sector network Mersey Maritime, in
                                                                                                                                                                                                                                   £80m Post-Panamax container facility
                                        productivity through delivery of excellent   partnership with key strategic stakeholders                                                                                                   at Seaforth
                                        international and domestic gateways for      and in accordance with the Northern Way                                                                                                   •   Total investment needed: £347m from
                                                                                                                                                                                                                                   private sector, £233m from public sector
                                        both goods and passengers, and their         Compact, have issued the Port Growth
                                                                                                                                                                                                                                   (of which £209m is for investment in
                                        smooth transit around Merseyside,            Strategy 2006-2020 developing on the                                                                                                          the Mersey Gateway)
                                        achievable through major transformational    vision of Liverpool City Region being                                                                                                     •   Need for NWDA intervention to retain
                                                                                     the best business environment for the                                                                                                         ERDF in support of Weston Docks
                                        programmes of work around four key
                                                                                     ports and maritime sector.
                                        focus areas.
                                                                                                                                                                                                                               Liverpool John
                                                                                     The Ports Growth Strategy will deliver        Chord, which has an anticipated opening     •   Development of the new Post-Panamax         Lennon Airport
                                                                                     sizeable benefits to the Liverpool                                                            container facility at Seaforth
          “Liverpool City Region is the sea and air                                  City Region, Northern Way and UK
                                                                                                                                   date of 2008, following Northern Way
                                                                                                                                   and productivity TIF funding approvals.
                                                                                                                                                                               •   Development of Weston Docks
                                                                                                                                                                                                                               Liverpool John Lennon Airport, with

                                                                                                                                                                                   on the Manchester Ship Canal                connections to 28 major European
     gateway to the North West, connecting North                                     economies:                                    In addition the Thornton Switch Island
                                                                                                                                                                               •   Establishment of a multi-modal freight      destinations and serving 5m passengers
                                                                                     •   £3.1bn to the economy by 2025
                                                                                                                                   link, an important element in improving
       America, Ireland and Northern Europe and                                      •   4,600 jobs (assuming existing
                                                                                                                                   highways access to the port at Seaforth,
                                                                                                                                                                                   terminal for containers to serve the
                                                                                                                                                                                   Manchester City Region, uniquely
                                                                                                                                                                                                                               per annum, is the international air gateway
                                                                                         productivity and growth of 33%)                                                                                                       into the City Region. It is the fastest
      serving international, national and regional                                   •   Enhanced competitive position for         has been prioritised and approved through       connecting two of the UK’s largest
                                                                                                                                                                                   conurbations by one sea route               growing UK regional airport, meeting
                                                                                         the Mersey as the main gateway            the North West Regional Assembly Regional
                 markets, investors and visitors.”                                       for the Atlantic
                                                                                                                                   Funding Allocation.
                                                                                                                                                                                   strengthening the maritime sector in the
                                                                                                                                                                                   north and leading to new opportunities
                                                                                                                                                                                                                               increasing demand from passengers
                                                                                     •   Reduction in road tonne miles                                                                                                         and businesses requiring access from
                                                                                         within the UK of some 100m per year                                                       to benefit the Northern economy
                                                                                                                                   Progressing the key issues                                                                  the local airport. With a business model
                                        Ports of Liverpool                           •   Impact on national distribution
                                                                                                                                   A number of key projects are planned to
                                                                                                                                                                               •   Evolving the Ports Growth Strategy
                                                                                                                                                                                   into the Ports Masterplan
                                                                                         estimated at creating 20-35k jobs                                                                                                     complementary to Manchester Airport’s,
                                        The overarching aim is to develop the                                                                                                  •   Developing rail and road links to the
                                                                                     In support of the ports a number of key       move the Ports Growth Strategy forward:-                                                    LJLA adds to the North West and North
                                        Ports of Liverpool as the International                                                    •   Development and strengthening               ports so that port related activities can
                                                                                     strategic road and rail developments are                                                                                                  Wales’ international business and
                                        Sea Gateway to the North of England.                                                           of maritime skill base                      take place away from the congested area
                                                                                     underway including the Olive Mount Rail           (Mersey Maritime Institute)                 in the immediate vicinity of the ports      tourism connections.

30                                                                                                                                                                                                                                                                            31
The Mersey Gateway                                                                                                                           Lime Street Station

                                                                                                                                                                                                                                           Interventions Required
                                                                                                                                                                                                                                           •   Need to ensure that the Mersey Gateway
                                                                                                                                                                                                                                               retains its priority and is consolidated
                                                                                                                                                                                                                                               into the Northern Way Transport Compact.
                                                                                                                                                                                                                                           •   A key enabler is Government approval
                                                                                                                                                                                                                                               of the proposals including £86m of
                                                                                                                                                                                                                                               grants and £123m Private Finance
                                                                                                                                                                                                                                               Initiative Credits
                                                                                                                                                                                                                                           •   A 2007 traffic model will be compiled
                                                                                                                                                                                                                                               that will feed into an updated business
                                                                                                                                                                                                                                               model and will be fully compliant
                                                                                                                                                                                                                                               with the Department for Transport’s
Progress since Liverpool City Region         Way area to LJLA and the Speke - Garston       the development of links to Heathrow
                                                                                                                                                                                                                                               modelling requirements
Development Programme (May 05)               investment area and opened a range of          and Gatwick.

Liverpool John Lennon Airport has issued     new travel opportunities.                      In support of these aims, a programme            The Mersey Gateway                             Progress since Liverpool City Region           Connectivity
its response to the Government Aviation                                                     of infrastructure development around                                                            Development Programme (May 05)                 Improving rail connectivity across
                                             Progressing the key issues                                                                      Creating a new road bridge crossing the
White Paper “The Future of Air Transport”                                                                                                                                                   Detailed proposals have been prepared          the Northern Way and connections
                                                                                            the airport and its hinterland is planned        Mersey in Halton to improve and modernise
                                             The challenge going forward is to expand
in the form of its 24-year Airport                                                                                                                                                          and submitted for the construction of          to international markets.
                                             Liverpool John Lennon Airport into an          including the runway expansion, World            road access to the City Region.
Masterplan for consultation in which                                                        Cargo Centre and the Eastern Access                                                             a new bridge with the Mersey Gateway           Modern and efficient transport networks are
                                             international airport serving global                                                            The existing Silver Jubilee Bridge across
it matches forecasts of future growth                                                       Transport Corridor.                                                                             Project having now secured entry onto          a prerequisite for economic development
                                             destinations. This will be achieved through                                                     the Mersey at Runcorn/Widnes, which
to expansion plans whilst considering                                                                                                                                                       the Department of Transport’s major            and social inclusion, particularly in linking
                                             delivering the infrastructure improvements                                                      is suffering daily congestion and over
                                                                                            Interventions Required                                                                          schemes programme.                             people in areas of high worklessness with
the long-term economic and environmental                                                                                                     capacity, is a key strategic access route
                                             needed to service up to 12m passengers         •   National and Northern Way policy priority                                                                                                  available employment. They provide for
impact on the North. It outlines the long-                                                                                                   to the City Region from the M6, Cheshire       A Gateway project team has been
                                             from across the Northern Way and UK                for the airport in line with the Aviation
term continued growth of LJLA and how it                                                        White paper and in the Northern Airports     and North Wales.                               established to take the programme forward.     the safe and efficient movement of people
                                             by 2030.
will capture the opportunity to serve new                                                       Priority Plan                                                                                                                              and goods both within the City Region and
                                                                                                                                             However, it is more than just a bridge but     Progressing the key issues
                                             Forecasts of future growth include:            •   Northern Way support for marketing
routes, including long haul destinations.                                                                                                                                                                                                  equally important, beyond its boundaries
                                             •   Over 6m passengers by 2010, 8.3m               and Route Development Fund                   a key driver of economic growth in terms
                                                                                                                                                                                            A 5 year delivery programme has been           into the Northern Way and the rest of the
Confidence in the airport’s rapid growth         by 2015 and 12.3m by 2030                  •   National and regional support for the        of employment, and in particular, for the
                                                                                                                                                                                            initiated with construction due to be          UK and in particular reinforces the
plans has been bolstered by the recent       •   Over a million tonnes of freight               construction of new surface access           bio-tech sector which requires effective
                                                 by 2015 up from current 1/2 m                  routes to the airport                                                                       commenced in 2011 and completion               strategically important linkages with the
announcements of new routes to New York                                                                                                      linkage between key sites in Halton and
                                             •   Total employment rise from 2,800 in 2005   •   Support for a direct air link to                                                            in 2014.                                       Manchester City Region.
and Toronto, which start in May 07. In           to between 7,280 and 9,680 by 2015                                                          South Liverpool and research centres at the
                                                                                                Heathrow to support European
addition, improved connectivity with the     •   By 2030 total employment to rise                                                            Liverpool Universities as well as supporting   Running alongside the construction             This importance has been highlighted in
                                                                                                Capital of Culture 2008
Northern Way has taken a major step              to between 7,850 and 10,250                                                                 the expansion of the Port and Airport.         planning, a strategic review is underway       a number of recent reports including; The
                                                                                            •   DfT need to ensure that the National Ports
forward with the opening of Liverpool        A primary driver of the airport expansion          Policy is not South-East centric and         The Mersey Gateway is expected to create       looking at marketability potential, peoples’   State of the English Cities’. Recent guidance
                                                                                                reflects national role and importance of
South Parkway. This has improved public      is its ability to develop new routes and                                                        3,600 jobs and add 100,000 sq m of new         attitudes and the ability to stimulate         on the forthcoming Transport Innovation
                                                                                                the Mersey ports (esp. container
transport access from across the Northern    bring new carriers to the Airport especially       traffic role)                                commercial floor space.                        market appetite for investment.                Fund, due for full implementation in 2008,

32                                                                                                                                                                                                                                                                                       33
New cruise liner facility                                                                                                                            Proposed Wirral Waters

confirms the need to make explicit the          Objective One funding of £3m has been             Interventions Required
productivity benefits of new transport          secured to provide new transport links to         •   Further support from Government and
proposals, and the Eddington report             assist the areas employment strategy and              Northern Way for improved freight rail
                                                                                                      access to the ports
reinforce this emphasis with particular         address worklessness.                             •   Examination of the best means of
support to the role of ports and airports.                                                            governance that can deliver a fully
                                                Progressing the key issues
The City Region also has to be aware that                                                             integrated approach to transport
                                                More detailed work is required to better              with fund raising capacity
the growth in traffic associated with rising
                                                target transport improvements to supporting       •   More local control over transport
prosperity and economic development will                                                              funding decisions
                                                the productivity agenda. The Merseyside
bring with it problems of rising congestion,                                                      •   Improving connectivity, particularly in
                                                and Halton Local Transport Plan (LTP) makes           the rail infrastructures cannot be done
environmental degradation and road safety,
                                                it clear that transport also has a role to play       in isolation so need to identify and rectify
which could hinder the City Region’s                                                                  blockages outside the City Region that if
                                                across a raft of other policies and will
recovery and future prospects, unless                                                                 addressed could improve LCR productivity
                                                continue to promote measures designed             •   Inclusion of rail funding by the Govt.
tackled in a holistic and integrated manner.
                                                to improve quality of life, address climate           within the new-style Regional Funding
Progress since Liverpool City Region                                                                  Allocations – the RFA’s currently
                                                change and support social policy.
                                                                                                      only funding for road and integrated
Development Programme (May 05)
                                                Further work proposed includes:                       transport measure and omit rail
Progress has been made against the                                                                    infrastructure funding
                                                •   Development of the Merseyside Strategic
transport connectivity priorities outlined in       Transport Model (STM)                         Future Strategic Initiatives
the May 05 production of the Liverpool City     •   Completion of the Lime Street Gateway
                                                                                                  Raising those issues that are either
Region Development Programme:
                                                •   Enhancements to important rail lines
                                                    and interchanges – Bidston to Wrexham         aspirational or have development phases
The West Coast Mainline improvements                electrification and Halton Curve, allowing    across the 20 year CRDP planning period.
are now providing quicker and more reliable         direct services to Lime St from North
                                                    Wales and so maximise the accessibility       Unique opportunity in the UK for Peel to
links to London with enhanced peak hour             of these locations from the central core      integrate freight and passenger handling
frequencies announced for 2008.                 •   Major strategic freight initiative such as    into a global gateway and national
                                                    the Parkside Freight village in St.Helens
The redevelopment of Lime Street station                                                          distribution and logistics centre under
                                                    and the Ditton Strategic Rail Freight Park
is progressing.                                     near Widnes                                   the “Super Port” concept.

34                                                                                                                                                                            35
University Students                                                                                                          Huyton Library Gallery

                          Strategic Priority - Talented and Able
                          “Education, skills and lifelong employability   •   The working age population in the City                                                                                                    quality and levels of local amenities much
                                                                              Region is set to decline by 30,000 by the                                                                                                 of the City Region and Northern Way takes
                          are the passport to sustainable prosperity
                                                                              year 2020, with smaller reductions by
                          and a fundamental driver of the higher              2010, mostly in the areas of job growth                                                                                                   for granted, by increasing wage rates,

                          levels of productivity and the knowledge        •   Future trends are for higher order skills                                                                                                 giving residents the opportunity to help
                                                                              and occupations                                                                                                                           grow and sustain the local economy.
                          economy we are trying to achieve.”
                                                                          •   Skills levels are lower than in the region,
                                                                              Northern Way and the UK as a whole,                                                                                                       Progress since Liverpool City Region
                          Context                                             particularly in the Merseyside conurbation                                                                                                Development Programme (May 05)
                          To achieve the Liverpool City Region (LCR)                                                                                                                                                    To achieve these goals the Liverpool City
                                                                          In parts of the Liverpool City Region, and
                          vision of being a premier European City                                                                                                                                                       Region Employment Strategy (2006) has
                                                                          in particular Chester and Warrington, a high
                          Region, with an internationally competitive                                                                                                                                                   been created which centres around three
                                                                          proportion of the working age residential base
                          and sustainable economy, we will need                                                                                                                                                         key priorities:
                                                                          is qualified to above Level 4+. However,
                          to be productive, leading edge, have                                                                                                                                                          •   Increasing the supply of suitably skilled
                                                                          deprivation and worklessness continues to
                                                                                                                                                                                                                            labour to meet demand from growth and
                          innovative businesses and be supported
                                                                          blight other parts of the Liverpool City Region:                                                                                                  for replacement labour across the whole
                          by a highly skilled and flexible workforce                                                                                                                                                        travel to work area
                                                                          •   Of the 70 City Region wards targeted by
                          drawn from economically sustainable,                the Disadvantaged Areas Fund, 62 are                                                                                                      •   Building skilled, working communities,
                                                                              found in the 6 Merseyside local authority                                                                                                     eliminating child poverty and increasing
                          skilled, working communities.
                                                                              districts. 49% of Merseyside residents         community by 2015. Supporting this vision       emphasis on those claiming primary             opportunity and social mobility
                                                                              (724,000 people) live in the 20% most                                                                                                     •   Making a real difference to businesses
                                                                                                                             are two essential mutually reinforcing goals:   benefits. A long-term strategy is to put
                                                                              deprived Super Output Areas in the                                                                                                            and communities around the opportunities
    “Education, skills and lifelong employability                             country. 10% of Merseyside Super Output
                                                                              Areas are in the top 1% most deprived
                                                                                                                             1. Support skills development and identify
                                                                                                                                opportunities for new approaches
                                                                                                                                                                             sufficient money into circulation in           of European Capital of Culture 2008 and
                                                                                                                                                                             neighbourhood economies to support the         related economic growth
  are the passport to sustainable prosperity and                          •   Overall employment rate in the city is
                                                                              around 61% compared to the UK rate
                                                                                                                                that will accelerate the rate of skills
                                                                                                                                acquisition across the city-region to
                                                                                                                                create a City Region renowned for a
     a fundamental driver of the higher levels of                         •
                                                                              of 80%
                                                                              Average wage rates for LCR is £342
                                                                                                                                highly skilled and flexible workforce.
                                                                                                                                                                             3tc Technology Centre

                                                                                                                             2. Build a more skilled and flexible
    productivity and the knowledge economy we                                 compared to UK level of £433 (Disparities
                                                                              within LCR – Liverpool £313, Chester £395)
                                                                                                                                workforce through work-based
                                                                                                                                up-skilling and training, to support
                          are trying to achieve.”                         •   Severe problems of multi-generational
                                                                              unemployment or worklessness -25% of
                                                                                                                                increased business productivity in
                                                                                                                                all industrial sectors. The goal is
                                                                              those who declared themselves to be               to increase the size of the workforce
                                                                              unemployed stated that they had either            by introducing dedicated resources
                          However there are key challenges arising            never worked or had not worked since 1996         which tackle worklessness.

                          from changes in the population and in                                                              Progress towards full employment will
                          demand for skills and labour that will
                                                                          Skills for Productivity                            be achieved through accelerating the pace

                          require an urgent strategic response:
                                                                          and Full Employment                                at which residents of defined areas of the
                                                                          Overall City Region goal is to achieve the         Liverpool City Region can access jobs and
                          •   LCR, common with many City Regions,
                              is experiencing high levels of graduate     national full employment rate of 75 – 80%          the skills and qualifications to ensure
                              attrition to London and the South East      with a threshold rate of 60% in every              lifelong employability, with particular

  36                                                                                                                                                                                                                                                                   37
                                                                                                                                        University of Liverpool

These proposals will place the City         Progressing the key issues                   •   Supporting employers and employees –
                                                                                             After-care and workforce development
Employment Strategy at the core of          The Consortium will form part of the         •   Tackling barriers at the strategic level
the wide City Region strategic scheme,      sub-regional partnership family, feeding     •   Monitoring, evaluation and sharing
which although limited by its status        into The Mersey Partnership (which is the        best practice
as a pathfinder will allow proposals        sub-regional economic partnership).          •   Linking employment initiatives
to be piloted on a smaller scale and        This structure is part of the North West         with LEGI and enterprise growth

                                            Regional Development Agency’s strategic      In addition to the Consortium Board,
will act as a model for other areas.
                                                                                         which will operate at the Merseyside level,
                                            and delivery structure, thereby ensuring                                                    Interventions Required                                protects individual citizens, partners/        •   Engaging in terms of diversity with
To deliver the strategy a consortium                                                     the Consortium will seek to engage other
                                                                                                                                                                                              staff interests                                    other partners
                                            that the Consortium is properly aligned      local partners in the Liverpool City Region    •   Formalise the relationship between the
(employer and demand-led) is to be                                                                                                                                                        •   Align European Social Fund under the           •   Better understanding of skills gaps
                                            with and feeds directly into the Regional    through the participating local authorities        Merseyside stakeholders and wider City
established that will have a primary                                                                                                                                                          ring fenced Merseyside post Objective 1            and business sector growth areas
                                                                                         and their Local Strategic Partnerships.            Region partners and the overarching
                                            Economic Strategy.                                                                                                                                Programme (2007-2013) with Consortium          •   Encourage use of Section 106 in
focus on starting to close the gap                                                       It will support the following                      Consortium Board
                                                                                                                                                                                              priorities, using local co-financing               construction initiatives to maximise job
                                            It consists of Strategic Partners,           strategic frameworks:                          •   Establish public accountability
between targeted worklessness wards                                                                                                                                                           arrangements to develop a local                    creation for local people
                                            Fund Holding Partners and Employer           •   The Northern Way Growth Strategy’s             arrangements to ensure that the City              investment framework
and a 25% threshold level.                                                                                                                  Employment Pathfinder can be the subject
                                            Representatives and its focus will               employment and skills objectives                                                             •   Ensure that Halton (outside the Objective
The consortium board will hold                                                                                                              of democratic scrutiny (it is expected that
                                                                                         •   The Regional Skills Partnership and                                                              1 area) is allocated European resources to
                                            be on a number of key priorities:                                                               this will be via the existing Merseyside
responsibility for the development of                                                        Strategy (through its focus on sectoral                                                          help it play its part in driving this agenda
                                            •   Engaging and supporting employers –                                                         Local Authorities’ Leaders’ Group)
the strategy, management and oversight                                                       and occupational priorities and the                                                          •   The Consortium seeks to agree with
                                                identifying demand and developing and                                                   •   Ensure a continuing relationship between
                                                                                             production of a regional statement                                                               HMT and DWP a sliding scale of ‘returned
of delivery, coordination of analysis and       delivering tailored support services                                                        the Consortium and Central Government,            benefit savings’ based on achievement
                                                                                             of priorities)
labour market intelligence, deployment      •   Providing comprehensive and integrated                                                      in the form of a joint working group              of sustainable outcomes and targets
                                                                                         •   The North West Regional                        during the lifetime of the Pathfinder
                                                support services to workless people                                                                                                       •   DWP, DfES, DCLG and consortium partners
of the Disadvantaged Areas Fund, further                                                     Economic Strategy
                                                in targeted (Disadvantaged Area                                                         •   Work with DWP and other relevant                  to agree a governance structure that will
alignment and pooling of related funding        Fund) wards                                                                                 Departments to improve the access                 facilitate the adoption of shared targets
and resources and evaluation and                                                                                                            to data and work through an agreed                and align reporting hierarchies
                                                                                                                                            set of principles on data sharing that
dissemination of best practice.

38                                                                                                                                                                                                                                                                                          39

                                                                                                                                                                                                                                                 Northern Housing Market
                                                                                                                                  The Housing Market Areas of                                                                                    Eastern Housing Market
                                                                                                                                  the City Region
                                                                                                                                                                                   West Lancashire                                               Southern Housing Market

                                                                                                                                                                                                          St Helens


                                Strategic Priority - Sustainable Communities                                                                                                 Ellesmere Port & Neston
                                “Liverpool City Region is developing           the City Region followed by a strategy                                                                                                                      in close proximity to opportunity including
                                                                                                                                                                Flintshire                                            Vale Royal
                                sustainable communities with a diverse         to link the development of the economy                                                                                                                      Liverpool City Centre, the Waterfront,
                                and high-quality housing offer, high-quality   with an appropriate and timely supply                                                                                                                       strategic Investment Areas and the Port
                                environments, excellent schools and local      of housing.                                                                                                                                                 of Liverpool. Through successful
                                services, and high levels of social and        The strategic objective of the City                                                                                                                         partnerships with the local authorities,
                                economic inclusion.”                           Region Housing Strategy is therefore                                                                                                                        RSLs and developers, the Pathfinder is
                                                                               to ensure sufficient quality, and a choice                                                                                                                  beginning to have a real impact as it
     “high-quality housing offer, high-quality                                 of aspirational and affordable housing                                                                                                                      moves into delivery stage with new housing
                                                                               options that will support the economic                                                                                                                      being developed, homes refurbished,
         environments, excellent schools and                                   growth agenda of the CRDP.                                                                                                                                  better managed neighbourhoods and new

      local services, and high levels of social                                The City Region Housing Strategy is a truly                                                                                                                 products and services to assist residents
                                                                               collaborative project between all thirteen                                                                                                                  into home ownership.
                     and economic inclusion.”                                  local authorities, NewHeartlands –                                                                                                                          Thus far £97.7m has been allocated for
                                                                               Merseyside Housing Market Renewal
                                Context                                                                                      The areas were identified using evidence                       •   Make linkages with other associated        2006-08. Comprehensive research has been
                                                                               Pathfinder and a range of public                                                                                 agendas - health, green space, highways,   undertaken to support the programme
                                Creating a City Region where people                                                          relating to market containment (travel
                                                                               and private sector stakeholders.                                                                                 and community cohesion
                                                                                                                             to work, migration patterns, functional                                                                       covering housing market drivers, supply,
                                actively choose to work, live and visit is                                                                                                                  •   Factor in likely economic and
                                central to our ambition to compete with        Progress since Liverpool City Region          analysis), shared socio-economic                                   potential patterns of demand based         needs and aspirations of residents.
                                                                               Development Programme (May 05)                characteristics and shared housing stock
                                                                                                                                                                                                on a range of affordability, choice
                                                                                                                                                                                                                                           In addition to NewHeartlands, there is
                                the best City Regions in Europe. The                                                                                                                            and preference considerations
                                Liverpool City Region Development              Phase 1 research was completed                and neighbourhood characteristics, and                                                                        continued investment in housing stock
                                                                                                                                                                                            The strategy will be launched
                                Programme in May 2005 detailed plans,          by consultants Ecotec in May 2006.            are shown on the map above.                                                                                   from both the private sector and in social
                                                                               This included:                                                                                               in Spring 2007.
                                linked to the Northern Way’s Sustainable                                                                                                                                                                   housing, for example Halton – (Castlefields
                                                                               • Review of existing research
                                                                                                                             Progressing the key issues
                                Communities work stream, for development         and a synthesis of the key findings
                                                                                                                                                                                            Other Strategic Housing Programmes             £40million package of development) and
                                                                                                                             Developing the Strategy
                                under two main themes:                         • Identification of the gaps and further                                                                     The NewHeartlands Housing Market               Knowsley (Tower Hill Regeneration £26.5m
                                •   Liverpool City Region Housing Strategy       research required                           Phase 2 of the City Region housing
                                                                                                                                                                                            Renewal Pathfinder is of crucial importance    of private sector investment).
                                •   Neighbourhood renewal and                  • Analysis of spatial patterns                strategy is the strategy development
                                    liveability co-ordination                    for migration and employment                                                                               for improving the quality of City Region’s     Interventions Required
                                                                                                                             work itself, currently in its early stages.
                                                                                                                                                                                            residential offer. The area incorporates
                                                                               The research has identified three                                                                                                                           •   NewHeartlands HMR Pathfinder – whilst
                                Liverpool City Region                          functional housing markets upon which
                                                                                                                             The strategy will:
                                                                                                                                                                                            much of Liverpool’s inner core, South              delivery is underway and projects are
                                                                                                                             •   Continue to be developed collaboratively
                                Housing Strategy                               to base further analysis and plan for the         across the City Region                                     Sefton and Eastern Wirral and whilst
                                                                                                                                                                                                                                               beginning to be realised on the ground:
                                                                                                                                                                                                                                               high levels of vacancies, a weak owner
                                City Region partners collectively recognise    provision of a “housing offer” comprising
                                                                                                                             •   Consult widely with a range of local                       characterised by poor housing, poor                occupation market and a declining
                                that housing markets are linked to, and                                                          stakeholders, including developers,                                                                           population remain key features of
                                                                               housing choice, amenities, green space                                                                       environmental quality and multiple
                                                                                                                                 registered social landlords, and public                                                                       the NewHeartlands area and without
                                integral to economic performance. A robust     provision, schooling, healthcare and              sector organisations                                       deprivation, the pathfinder area is                continued intervention, the area will
                                evidence base is being developed across        marketability factors.                                                                                                                                          continue to be unsustainable and will

40                                                                                                                                                                                                                                                                                       41
Dobson St. Construction                                                                                                                           NewHeartlands Regeneration

                                                                                                    the production of the Liverpool CRDP in                                                                                                           Programmes such as NewHeartlands
                                                                                                    May and the identified need for more                                                                                                              (which intended to last 10-15 years) must
                                                                                                                                                                                                                                                      be sustained through continued support
                                                                                                    focused attention on neighbourhood                                                                                                                by central government, to enable real
                                                                                                    renewal and liveability co-ordination on                                                                                                          change on the ground and improvements
                                                                                                                                                                                                                                                      in residential quality in the inner core
                                                                                                    a City Regional basis. This is a strategic,
                                                                                                                                                                                                                                                      of the City Region
                                                                                                    pan Merseyside group recognising the                                                                                                          •   Sustainable Communities Project -
                                                                                                    need for more attention to be given to                                                                                                            required interventions will be investigated
                                                                                                    the integration of sustainable communities’                                                                                                       at the conference and fed back to DCLG
                                                                                                    issues across the City Region particularly
                                                                                                                                                                                                                                                  •   Public health interventions – building
                                                                                                                                                                                                                                                      on best practice in partnership between
                                                                                                    in relation to neighbourhood management.                                                                                                          primary health care trust, local authorities,
    hinder the City Region’s economic           neighbourhood level, and achieving
    recovery. It is essential that                                                                  It is intended that the group’s membership                                                                                                        voluntary and community groups and
                                                truly sustainable communities, requires                                                           North Liverpool Regeneration is a major         other community based strengthening                 neighbourhood service delivery
    NewHeartlands is supported at its current                                                       will be widened to encompass the whole
                                                a coordinated package of service                                                                  priority – tackling the City Region’s most      initiatives, linking community and              •   Northshore economic development
    level through CSR07 to honour existing                                                          City Region.
    commitments – legal, financial and moral    delivery including:                                                                               deprived wards through a specific package       voluntary groups with decision making               linked to a wider regeneration of North
    – and continue to deliver a long term                                                           A conference was organised in November                                                                                                            Liverpool/South Sefton
                                                                                                                                                  of interventions including the New Anfield      and service coordination.
    programme of successful market renewal      At a neighbourhood level however, it is             2006, supported by RENEW (the regional                                                                                                        •   Develop a greater understanding of the
                                                                                                                                                  Development, Stanley Park regeneration,         A range of local and central government
•   Publication of PPS3 to assist in            essential that the delivery of local services                                                                                                                                                         links between deprivation and exclusion
                                                                                                    centre for excellence in regeneration) and    District Shopping/Community Centres, new
    planning for housing provision                                                                                                                                                                initiatives on crime, health education and          and the economy
                                                is coordinated, including health, crime,            the Improvement and Development Agency
•   Continued support from investors                                                                                                              education and health facilities, Business       employment impacting on neighbourhood           •   Integrate employment and skills activities
                                                retail services and quality public space.           (IdeA). The conference focused on cross                                                                                                           under the talented and able strategic
    in developing key housing sites                                                                                                               and Investment development and                  management – including Children’s Centre’s,
    (including Housing Corporation support      Actions include:                                                                                                                                                                                      priority to maximise opportunities to help
                                                                                                    border collaboration, sharing best practice   locations – the latter being the subject of a   local crime partnerships and community              those living in the most disadvantaged
    in Castlefields)                            •   Improved quality of the public realm            and joint commissioning linking back          joint bid (Liverpool – Sefton) to                                                                   areas in the City Region raise their
                                                                                                                                                                                                  policing, and community justice centre
                                                •   Better coordinated and higher quality                                                                                                                                                             economic standing and contribution
Neighbourhood Renewal and                           local service provision including
                                                                                                    to Local Area Agreements (LAAs).              Government for the Local Enterprise             in North Liverpool.                                 to the regions productivity and help
Liveability Co-ordination                           education, health and local retail facilities   Progressing the key issues                    Growth Initiative (LEGI) a decision on which    Social Capital – small grants programmes            reduce and eradicate child poverty
                                                •   Better neighbourhood management                 NewHeartlands continues to work with          was made in 2006. The LEGI bid is an                                                            •   Increased use of neighbourhood
Tackling deprivation is one of the key                                                                                                                                                            encouraging local enterprise with a
                                                    including policing                                                                                                                                                                                management relating to service delivery,
                                                                                                    local, regional and national partners such    example of the close collaboration              community focus.
strategic objectives of the City Region         •   Strengthening and more sustainable                                                                                                                                                                better coordination of local services
                                                    community groups                                as Merseyside Police, Merseytravel, English   between Liverpool and Sefton on a
Development Programme. Employment,                                                                                                                                                                Merseyside Change-Up programme -                •   Assistance to transform the
                                                •   Youth engagement and addressing                 Partnerships and Commission for               range of regeneration issues that cut                                                               prevailing entrepreneurship through
Enterprise, Transport, Image and Culture                                                                                                                                                          £1.2m investments into voluntary,
                                                    anti-social behaviour to support                                                              through district boundaries.                                                                        entrepreneurship/enterprise skills
                                                                                                    Architecture and Built Environment (CABE)                                                     community and faith sector infrastructure
all have their part to play from an                 the respect agenda                                                                                                                                                                                programmes for young people
                                                                                                    to ensure that housing market renewal         Specific actions at a local authority level     organisations, developing strong support.           in education
economic perspective, and are included
                                                Progress since Liverpool City Region                extends beyond improvements to the            to ensure the joining up of services and                                                        •   Increasing capacity of community and
within other parts of the LCRDP.                                                                                                                                                                  Interventions Required
                                                Development Programme (May 05)                      housing stock to regenerate                   improved quality e.g. Building Schools                                                              voluntary sector organisations, through
                                                                                                                                                                                                  •   Securing major changes in areas of severe       capacity building actions linked to
This section recognises that there are other    The Sustainable Communities Co-ordination           neighbourhoods and create sustainable         for the Future Community Empowerment                deprivation is a key challenge, which           procurement, enterprise, asset
socio-economic factors operating at a           Group was established in 2005 following             communities.                                  Networks at a neighbourhood level, and              cannot be achieved in a short timescale.        development, and ChangeUp

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