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Analyzing Magazines.docx - DPS109

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					Name: _______________________________________________ Date: ________________________

                                 Analyzing Magazines

The title of the magazine:
______________________________________________________________________________
______________________________________________________________________________

      Why is it called that?
      What are the significant words?
      What connotations do they have?

The publisher of the magazine:
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______________________________________________________________________________

      Who publishes the magazine?
      What other magazines (if any) does it publish?
      What other media interests (if any) does it have?
      How much does the magazine cost?
      How often is it published?
      What is its circulation/readership?
      Does the magazine have a website or other media ‘platforms’?

The target audience for the magazine:
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______________________________________________________________________________

      What type of reader is it targeting?
      How do you know this (look at types of articles and advertisements)?
      How does the reader ‘interact’ with the magazine?

The ‘style’ of presentation of the magazine:
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______________________________________________________________________________

      What do you notice about the magazine's presentation?
      Does it look cheap or expensive?
      How does it compare with other similar magazines?
      How does it use color, print style, artwork and other visuals to convey an overall effect?
The cover of the magazine:
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______________________________________________________________________________
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      Analyze the images on the cover; the types of facial expressions, body language,
       clothing, and so on.
      What do they tell us about the target audience for the magazine?
      What else appears on the cover?
      Why are particular items in the magazine featured?
      Explain why particular typefaces, types of graphics, colors and other notable stylistic
       features are used.
      Does the cover look similar to other magazine covers? If so, why? If not, how does it
       look different?

The ‘mode of address’ of the magazine:
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______________________________________________________________________________

      How does it address its readers?
      How and when are readers allowed to address the magazine?
      What types of articles/features does it contain?
      What subjects are covered?

The advertisements that appear in the magazine:
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______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

      What are the main types of products being advertised?
      What is their price range?
      Who are they aimed at?
      Why are these products featured particularly?
      What percentage of the overall magazine is taken up with advertisements?
      How do the models featured in the advertisements relate to the target audience?
   Representations in the magazine:
   ___________________________________________________________________________
   ___________________________________________________________________________

      How are men and women represented? (Look at both the images and the text.)
      Are there conflicting representations? If so, why is this?
      How do these representations relate to the readership?
      Is there a limited range of representations for men and women? If so, what are they and
       why?
      What groups do not appear in the pages of the magazine? Why?
      Are celebrities featured in the magazine? If so, what kinds of celebrities? Why have they
       been chosen?

The competition for the magazine:
______________________________________________________________________________
______________________________________________________________________________

      What other titles are in competition with it?
      What are their circulation/readership figures?
      How much do they cost?
      What are the similarities/differences?

Finally:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

      What do you think are the reasons for the magazine's popularity (or otherwise)?
      What does the magazine offer its readers?
      What ‘values’ or ideologies are implicit in the magazine?

				
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posted:10/13/2011
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