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					                                                                  2011
                                                           SPONSORSHIP
                                                            & EXHIBITOR
                                                              PACKAGES




The hottest             ticket in town!
               presentations by   industry leaders
                          prominent keynote speakers
                          valuable   hands-on technology
                           the best of   CLIA training
            dynamic, business-oriented    trade show
     innovative and   entertaining general sessions
                                                                                   2011
                                                                            SPONSORSHIP
                                                                             & EXHIBITOR
                                                                               PACKAGES




Where the best in cruising meet.
APRIL 14 - 17, 2011 n BROWARD COUNTY CONVENTION CENTER


   cruise3sixty Attendee Profile .................................4
   Premier Sponsorships ...........................................5
   Destination Sponsorships ......................................7
   Contributing Sponsorships .....................................8
   A la Carte Sponsorships ........................................9
   Product/Destination Sponsorships .......................10
   Trade Show Exhibitor Booths ................................11
   Special Trade Show Opportunities .......................12
   Contact Us .........................................................13


                                                                                           2
This is the place to be...
“If you are in the cruise industry you must attend CLIA’s cruise3sixty. Whether you are
looking for training, presidential presentations, networking or revenue generating ideas,
this is the place to be. Cruise Planners would not miss it!”

— Terri Burke, MCC, CTC, Senior Vice President, Relationship Marketing, Cruise Planners




The best event in North America…
“Cruise3sixty is the best event in North America for travel agents to meet the people,
visit the ships and attend the seminars that support their own business objectives.”

— Paul Allen, Vice President, Sales, Holland America Line




We believe in CLIA…
“As a result of this show, Nexion has added a number of great agents who are focused
on developing themselves as travel professionals. We participate in cruise3sixty because
of our overall belief in CLIA and what they do for the cruise industry and agents.”

— Jackie Friedman, President & General Manager, Nexion




The agents’ passion was infectious…
“The 2010 cruise3sixty conference was Avalon Waterways’ first and proved to be
worth the wait. The attending agents’ passion for selling cruise vacations—on both
big ships and small—was apparent and infectious.”

— Patrick Clark, Managing Director of Avalon Waterways




Carnival recognizes the benefit...
“Carnival recognizes the benefit and value that cruise3sixty provides.
At this well-executed forum, travel agents and cruise companies come together
to share the most current issues, product updates and training tools.”

— Lynn Torrent, Senior Vice President Sales and Guest Services, Carnival Cruise Lines




Electric, passionate, informative and fun…
“Electric, passionate, informative and fun...As a cruise seller, this is a show not to miss.
See and be seen. A most rewarding experience enjoyed by all.”

— Maurice Zarmati, President and CEO, Costa Cruises North America




                                                                                               3
                                                                        ATTENDEE
                                                                          PROFILE




                         Get to know CLIA
                         travel agents
                         and cruise3sixty
                         attendees.


cruise3sixty attendee profile:
n 96% of cruise3sixty attendees are CLIA members
n More than 57% are graduates or enrolled in CLIA Certification programs
n More than 80% regularly sell land-based packages and FIT travel with hotel
n 70% typically include car rental in their travel sales
n More than 50% report the total travel business volume booked with
  CLIA agencies is travel other than cruising

CLIA agents sell the world and state that they regularly sell:
n   Caribbean/Bahamas: 95%
n   Mexico: 90%
n   Alaska: 90%
n   Europe/Mediterranean: 80%
n   Hawaii, Asia and South Pacific: 83%

cruise3sixty–setting the industry standard!
n 57% of cruise3sixty 2009 attendees have attended
  other travel conferences recently
n 72% rated cruise3sixty as good as or better than
other conference experiences
n 89% rated cruise3sixty as either very good or excellent




                                                                                    4
                                                                    PREMIER
                                                               SPONSORSHIPS




GOLD SPONSORSHIP
n Exclusive sponsorship of one event to be mutually agreed
  upon by sponsor and CLIA.
n Co-sponsorship of a General Session, including one (1)
  eight-minute “Thought Leader Dialogue” (or similar) with
  CLIA senior executive.
n Exclusive sponsorship of two (2), 50-minute educational
  workshops.
n Double booth (20’ x 10’), with premier location within the
  trade show.
n Six (6) full cruise3sixty conference registration
  packages including trade show, general sessions and
  meal functions/receptions. Additional full conference
  registration packages: $249 each.
n Corporate branding:
  • Logo on cruise3sixty web site (Gold level position)
    including hyperlink to sponsor web site.
  • Logo and content* on CLIA web site (Gold level position)
    including hyperlink to sponsor web site.
  • Logo and content* in ongoing 2011 CLIA cruise3sixty
    e-newsletter (Compass) with hyperlink to sponsor web
    site promoting sponsor news, promotions and offers*.
    Reaches entire CLIA travel agency audience.
  • Logo and content* in up to five (5) issues of CLIA’s
    monthly e-newsletter (CLIA Today). Reaches entire CLIA
    travel agency audience.
  • Logo on printed materials (Gold level position),
    including but not limited to: attendee programs,
    promotional literature, email campaign, trade advertising
    (if applicable).
  • Logo on screen during sponsored/co-sponsored event(s)
  • Logo included in trade media schedule and recognition in
    appropriate PR outreach.
n Collateral inclusion in attendee bags.**
n Final attendee list including name, company
  and mailing address.
n Verbal recognition by a CLIA senior executive.


GOLD PACKAGE: $70,000


  All prices listed are USD. See additional notes next page.




                                                                              5
                                                                                                                                                                PREMIER
                                                                                                                                                           SPONSORSHIPS




  SILVER SPONSORSHIP                                                                              BRONZE SPONSORSHIP
  n Co-sponsorship of a General Session.                                                          n Co-sponsorship of a selected event, excluding the
                                                                                                    evening events.
  n Exclusive sponsorship of two (2) 50-minute
    educational workshops.                                                                        n Exclusive sponsorship of two (2) 50-minute
                                                                                                    educational workshops.
  n Double booth (20’ x 10’) with a premier location in
    the trade show.                                                                               n Booth (10’ x 10’) with a premier location in the
                                                                                                    trade show.
  n Four (4) full cruise3sixty conference registration
    packages including trade show, general sessions                                               n Two (2) full cruise3sixty conference registration
    and meal functions/receptions. Additional full                                                  packages including trade show, general sessions
    conference registration packages: $249 each.                                                    and meal functions/receptions. Additional full
                                                                                                    conference registration packages: $249 each.
  n Corporate branding:
                                                                                                  n Corporate branding:
  • Logo on cruise3sixty web site (Silver level position)
    including hyperlink to sponsor web site.                                                      • Logo on cruise3sixty web
  • Logo and content* on CLIA web site (Silver level                                                site (Bronze level position)
    position) including hyperlink to sponsor web site.                                              including hyperlink to
                                                                                                    sponsor web site.
  • Logo and content* in ongoing 2011 CLIA cruise3sixty
    e-newsletter (Compass) with hyperlink to sponsor                                              • Logo and content* on CLIA
    web site promoting sponsor news, promotions and                                                 web site (Bronze level
    offers*. Reaches entire CLIA travel agency audience.                                            position) including hyperlink
                                                                                                    to sponsor web site.
  • Logo and content* in up to three issues of CLIA’s
    monthly e-newsletter (CLIA Today). Reaches entire                                             • Logo and content* in ongoing
    CLIA travel agency audience.                                                                    2011 CLIA cruise3sixty
                                                                                                    e-newsletter (Compass) with hyperlink to sponsor
  • Logo on printed materials (Silver level position),                                              web site promoting sponsor news, promotions and
    including but not limited to: attendee programs,                                                offers*. Reaches entire CLIA travel agency audience.
    promotional literature, email campaign, trade
    advertising (if applicable).                                                                  • Logo on printed materials (Bronze level position),
                                                                                                    including but not limited to: attendee programs,
  • Logo on screen during sponsored/co-sponsored                                                    promotional literature, e-mail campaign, trade
    event(s).                                                                                       advertising (if applicable).
  • Logo included in trade media schedule and                                                     n Logo on screen during co-sponsored event.
    recognition in appropriate PR outreach.
                                                                                                  n Logo included in trade media schedule and
  n Collateral inclusion in attendee bags.**                                                        recognition in appropriate PR outreach programs.
  n Final attendee list including name, company                                                   n Collateral inclusion in attendee bags.**
    and mailing address.
                                                                                                  n Final attendee list including name, company
  n Verbal recognition by CLIA.                                                                     and mailing address.


  SILVER PACKAGE: $45,000                                                                         BRONZE PACKAGE: $30,000




All prices listed are USD. *All sponsor content, messages, promotions and offers require applicability to overall CLIA travel agency membership base and
must not be perceived as competitive or an employee recruitment to CLIA member agencies. Subject to CLIA review and approval.
**A single 8 ½” x 11” insert may be included in the travel agent attendee bags. Subject to CLIA review and approval.



                                                                                                                                                                          6
                                                                                                                                                             DESTINATION
                                                                                                                                                           SPONSORSHIPS




  DESTINATION SPONSORSHIP, Level I                                                                DESTINATION SPONSORSHIP, Level II
  n 20’ x 20’ Pavilion.                                                                           n 20’ x 20’ Pavilion.
  n Two (2) Destination Workshops.                                                                n Two (2) Destination Workshops.
  n Two (2) cruise3sixty full conference registration                                             n One (1) cruise3sixty full conference
    packages including trade show, general sessions                                                 registration package including trade
    and meal functions/receptions. Additional full                                                  show, general sessions and meal
    conference registration packages: $249 each.                                                    functions/receptions. Additional full
                                                                                                    conference registration packages:
  n Corporate branding:                                                                             $249 each.
  • Logo on cruise3sixty web site (Destination, level I                                           n Corporate branding:
    position) including hyperlink to sponsor web site.
                                                                                                  • Logo on cruise3sixty web site (Destination, level II
  • Logo and content* on CLIA web site (Destination,                                                position) including hyperlink to sponsor web site.
    level I position) including hyperlink to sponsor
    web site.                                                                                     • Logo and content* on CLIA web site (Destination,
                                                                                                    level II position) including hyperlink to sponsor
  • Logo and content* in ongoing CLIA cruise3sixty                                                  web site.
    e-newsletter (Compass) with hyperlink to sponsor
    web site promoting sponsor news, promotions                                                   • Logo and content* in ongoing CLIA cruise3sixty
    and offers.* Reaches entire CLIA travel agency                                                  e-newsletter (Compass) with hyperlink to sponsor
    audience. Limit 12 e-newsletter issues. Additional                                              web site promoting sponsor news, promotions
    issues: $500 each.                                                                              and offers, reaching entire CLIA travel agency
                                                                                                    database. Limit four e-newsletter issues. Additional
  • Logo on selected on-site materials, including the                                               issues: $500 each.
    attendee book.
                                                                                                  • Logo on selected on-site materials, including the
  • Recognition in appropriate PR programs.                                                         attendee book.
  • Collateral inclusion in attendee bags.**                                                      • Recognition in appropriate PR programs.
  n Final attendee list including name, company                                                   n Final attendee list including name, company
    and mailing address.                                                                            and mailing address.

  DESTINATION LEVEL I PACKAGE: $20,000                                                            DESTINATION LEVEL II PACKAGE: $17,000


                                                                                                  DESTINATION SPONSORSHIP, Level III
                                                                                                  n 20’ x 20’ Pavilion.
                                                                                                  n Two (2) Destination Workshops.
                                                                                                  n Final attendee list including name, company
                                                                                                    and mailing address.

                                                                                                  DESTINATION LEVEL III PACKAGE: $14,000




All prices listed are USD. *All sponsor content, messages, promotions and offers require applicability to overall CLIA travel agency membership base and
must not be perceived as competitive or an employee recruitment to CLIA member agencies. Subject to CLIA review and approval.
**A single 8 ½” x 11” insert may be included in the travel agent attendee bags. Subject to CLIA review and approval.



                                                                                                                                                                           7
                                                                                          CONTRIBUTING
                                                                                         SPONSORSHIPS


       CONTRIBUTING SPONSORSHIP, Level I
       n Two (2) full cruise3sixty conference registration packages including
         trade show, general sessions and meal functions/receptions.
         Additional full conference registration packages: $249 each.
       n Corporate branding:
       • Logo on cruise3sixty web site (Contributing, Level I position)
         including hyperlink to sponsor web site.
       • Logo and content* on CLIA web site (Contributing, Level I position)
         including hyperlink to sponsor web site.
       • Logo and content* in ongoing CLIA cruise3sixty e-newsletter
         (Compass) with hyperlink to sponsor web site promoting sponsor
         news, promotions and offers.* Reaches entire CLIA travel agency
         audience. Limit 12 e-newsletter issues. Additional issues: $500 each.
       • Logo on selected on-site materials and attendee book.
       • Recognition in appropriate PR programs.
       n Collateral inclusion in attendee bags.**
       n Final attendee list including name, company and mailing address.

       CONTRIBUTING LEVEL I PACKAGE: $7,000


       CONTRIBUTING SPONSORSHIP, Level II
       n One (1) full cruise3sixty conference registration package including
         trade show, general sessions and meal functions/receptions.
         Additional full conference registration packages: $249 each.
       n Corporate branding:
       • Logo on cruise3sixty web site (Contributing, Level II position)
         including hyperlink to sponsor web site.
       • Logo and content* on CLIA web site (Contributing, Level II position)
         including hyperlink to sponsor web site.
       • Logo and content* in ongoing CLIA cruise3sixty e-newsletter,
         (Compass) with hyperlink to sponsor web site promoting sponsor
         news, promotions and offers.* Reaches entire CLIA travel agency
         audience. Limit four e-newsletter issues. Additional issues: $500
         each.
       • Logo on selected on-site materials, including the attendee book.
       • Recognition in appropriate PR programs.
       n Final attendee list including name, company and mailing address.

       CONTRIBUTING LEVEL I PACKAGE: $4,000


All prices listed are USD. Note: Sponsorship package rates do not include trade show participation.
Participation is mandatory for all sponsors.*All sponsor content, messages, promotions and offers require applicability
to overall CLIA travel agency membership base and must not be perceived as competitive or an employee recruitment
to CLIA member agencies. Subject to CLIA review and approval. **A single 8 ½” x 11” insert may be included in the
travel agent attendee bags. Subject to CLIA review and approval.

                                                                                                                      8
                                                                                                                                                                      A LA CARTE
                                                                                                                                                                   SPONSORSHIPS

   A LA CARTE SPONSORSHIPS
   Sponsorships are for specific events and in conjunction with overall cruise3sixty sponsors.
   Note: Sponsorship package rates do not include trade show participation. Participation is mandatory for all sponsors.

   MARKETING
   n Digital advertising1
        Website banner                                                                                          $5,000
        Landing page ad                                                                                         $3,000
        Mobile application ad                                                                                   $2,500
   n Lanyards                                                                                                   $6,000
   n Note pads and pens2                                                                                        $6,000
   n Trade show brochure bags                                                                                   $6,000
   n Reusable sport water bottles (with logo)                                                                   $7,500
   n Hydration station                                                                                          $10,000
   n Recycle boxes                                                                                              $3,000
   n Attendee hotel room drops3                                                                                 $3,500/day
   n Travel agent tote insert                                                                                   $3,000
   n Gobo logo placement, near registration desk                                                                $5,000
   n Green Initiative: includes carbon offset for the conference                                                $25,000
     recycle boxes, power for the conference, logo and mention
     on all promotional materials
   n Branded seat covers for general sessions (includes logo)                                                   $15,000
   n Branded seat covers for workshops (includes logo)                                                          $15,000
   n Information pillars (four pillars: 4’ x 4’ x 10’)                                                          $15,000
   n Visual displays: Indoor and outdoor (call for quote)5                                                      from $3,000
   EDUCATION & TECHNOLOGY
   n Technology suite
        Host for a full day                                                                                     $5,000
        Host for the conference (4 days)                                                                        $20,000
   n Tech Center workstation sponsor                                                                            Call for a quote
   n Gift or information placement at General Session2                                                          $3,000
   n General Session “Coming up next…” screen placement                                                         $10,000
   n Conference internet sponsor                                                                                Call for a quote
   FOOD AND BEVERAGE
   n Hospitality suite6                                                                                         $500-$1,500/day
   n Morning and afternoon breaks (five total)                                                                  $15,000
   n Meal sponsorships
       Graduate Reception: Co-sponsorship/Exclusive                                                             $12,500/$20,000
       Breakfast: Co-sponsorship/Exclusive                                                                      $20,000/$35,000
       Lunch: Co-sponsorship/Exclusive                                                                          $25,000/$40,000
       Dinner: Co-sponsorship/Exclusive                                                                         $30,000/$50,000
       Reception: Co-sponsorship/Exclusive                                                                      $15,000/$25,000
       General Session I Refreshments: Exclusive                                                                $18,000
   TRANSPORTATION
   n Hotel shuttle (individual bus for five days)4                                                              $4,000
   n Ship Inspection shuttles (individual bus for one day)4                                                     $1,000



All prices listed are USD. 1Digital ads are non-exclusive. Advertisers must be approved by CLIA. 2Materials to be supplied by sponsor. 3Based on room drops to 600 rooms per night.
4
 Branding or other identification on bus is not included; available at additional cost. 5All displays must be approved by cruise3sixty and the Broward County Convention Center.
6
 Hospitality suite rates are calculated based on the space requested and the duration. Hours of operation must be approved by cruise3sixty.



                                                                                                                                                                                      9
                                  PRODUCT/DESTINATION
                               WORKSHOP SPONSORSHIPS




PRODUCT AND DESTINATION
WORKSHOP SPONSORSHIPS
50-minute Presentation/Workshop
Single Workshop                            $4,000
Two Workshops ($3,500 each)                $7,000
Three Workshops ($3,000 each)              $9,000
Four Workshops ($2,500 each)              $10,000


Please note the following regarding the sponsorship
of Product or Destination Workshops:
n Trade show participation is required in order
  to sponsor workshop(s). Workshops may be
  purchased on an equal basis with trade show
  booths (one trade show booth purchase allows
  for the purchase of one workshop; two trade
  show booths allows for the purchase two
  workshops). A maximum four workshops is
  allowed. Trade show participation is not included
  in the fees noted above.
n Workshops are subject to limited availability.
n Workshops seat approximately 100 attendees.
  Actual attendance is not guaranteed and will vary.
  Multiple workshops, including destinations or
  product and tech center, will be conducted with
  other scheduled seminars.
n Workshop/seminar content must be approved
  by CLIA. Information must be educational;
  commercial messages are not applicable.




  All prices listed are USD.




                                                        10
                                                                                                                                       TRADE SHOW
                                                                                                                                 EXHIBITOR BOOTHS




TRADE SHOW EXHIBITOR BOOTHS
                                                                       Contract & payment received prior to...         After
                                                                       8/2/10     10/31/10 12/31/10                    1/1/11
BOOTH
Standard: 10’ x 10’                                                    $2,195             $2,395             $2,595    $2,795
Double: 20’ x 10’                                                      $4,390             $4,790             $5,190    $5,590
End Cap*: 20’ x 10’                                                    $4,790             $5,190             $5,590    $5,990


SPECIAL SECTION* (see next page for details)
10’ x 30’ (Minimum 3 booths)                                           $6,585             $7,185             $7,785    $8,385
Additional booths @ $2,195/each                                        $2,195             $2,195             $2,195    $2,195


ISLAND* (see next page for details)
20’ x 20’ (Minimum 4 booths)                                           $8,780             $9,580             $10,380   $11,180
Additional booths: (2) @ $2,195/each                                   $4,390             $4,390             $4,390    $3,990




       Trade show booth fee includes:
       n Exhibit space as contracted including
         side rails and backdrop,
         6’ skirted/draped table, two chairs, ID
         sign and three trade show only passes
         per booth.


       Full conference registration fee includes:
       n Trade show, general sessions and meal
         functions/receptions for $249 each.




        All prices listed are USD. *End caps, special sections and islands are subect to limited availability.




                                                                                                                                                    11
                                            SPECIAL TRADE SHOW
                                                 OPPORTUNITIES




SPECIAL TRADE SHOW OPPORTUNITIES
We are pleased to offer unique opportunities to promote your
destination or product at CLIA’s cruise3sixty. Our premier trade
show spaces allow you to create an atmosphere that personifies
your destination on the trade show exhibit floor. Working with
your other destination partners, you can build a section that
really “WOWs” attendees.


SPECIAL SECTION: consists of a minimum of three booths
(10’ x 30’). Color or décor coordination with your partners makes
a consistent and impressive look. The absence of the side rails
allows for more tables. By using the 6-foot tables, you can create
a long, counter-like look, or you could order taller counters.
In addition, small café rounds placed throughout the booth offers
each participant a small but individual table.


AISLE: consists of a minimum of six booths, using each side
of an aisle (10’ x 30’), and allows you to carry your theme
throughout. A recent example of an aisle was developed by
the Greater Fort Lauderdale Convention and Visitors Bureau.
After determining its theme, “King Tut” (the exhibit was in Fort
Lauderdale at the time); the participants decorated the aisle
with black and gold complete with Egyptian Pharaohs and
characters, palm trees and sarcophagi. As the pictures suggest,
the consistent décor really made a statement!


ISLAND/PAVILION: consists of a minimum of four booths
(20’ x 20’) with aisles on all four sides, no other attached
booths, thus providing 360 degrees of visibility. A recent example
of the Island/Pavilion was developed with San Francisco,
utilizing the Golden Gate Bridge (top picture). A variety of layouts
are available including cocktail rounds in a café-style setting,
traditional tabletops located throughout the area and even the
use of pipe and drape.


For more information please contact:
Gale Collins, Director of Sales, (949) 457-1545 ext. 110
email: gcollins@mjpa.com.




                                                                       12
                                   CONTACT US




FOR MORE INFORMATION PLEASE CONTACT:

                             Sponsorships
               Michael Pierson, President
        Michael J. Pierson Associates, Inc.
                     (949) 457-1545 x105
                      mpierson@mjpa.com

              Trade Show Exhibitor Booths
            Gale Collins, Director of Sales
         Michael J. Pierson Associates, Inc
                     (949) 457-1545 x110
                        gcollins@mjpa.com

Jim Smith, CTIE, Director of Marketing, CLIA
                            (754) 224-2208
                        jsmith@cruising.org

                                      CLIA
                           (754) 224-2206

         Please visit www.cruise3sixty.com
             for complete program details.

				
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