68519601-Mural-Presentation by TheCityMaven

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									intro | definition | background | approaches | next steps
                                                                O v e r v i e w

                                                                issues resulting in the current mural prohibition

                                                                    directions for research and development
                                                               to preserve existing murals and permit new murals

                                                            procedural next steps toward adopting a mural ordinance

                                                                            public outreach efforts

                                                                       direction from the joint-committee
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…is this a mural?
…is this a mural?
…is this a mural?
Definitional




        …is this a mural?
Definitional   …is this a mural?
…is this a mural?
…is this a mural?
…is this a mural?
…is this a mural?
…is this a mural?
intro | definition | background | approaches | next steps
                                                            Current Code Definitions

                                                                                           sign
                                                            any whole or part of a display board, wall, screen or object, used to
                                                             announce, declare, demonstrate, display or otherwise present a
                                                                     message and attract the attention of the public.

                                                                                      mural sign
                                                            a sign that is painted on or applied to and made integral with a wall,
                                                            the written message of which does not exceed three percent of the
                                                                                    total area of the sign.

                                                                                        wall sign
                                                             any sign attached to, painted on or erected against the wall of a
                                                             building or structure, with the exposed face of the sign in a plane
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                                                                       approximately parallel to the plane of the wall.

                                                                                       LAMC SEC 14.4.2
intro | definition | background | approaches | next steps
                                                            Are murals banned in LA?

                                                                   YES (sadly) … and … NO (kind of)



                                                            currently, murals may be permitted:
                                                                            -on city property

                                                                  -on county, state, or federal property

                                                                    -on private property pursuant to
                                                                     a legally adopted specific plan,
                                                                        supplemental use district,
                                                                       or development agreement
                                                                        (LAMC SEC 14.4.4 B. 10)
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intro | definition | background | approaches | next steps
                                                                      What?!                Why?!


                                                             -pre-1986 – murals not mentioned in LA Municipal Code


                                                            -1986 – murals first mentioned in sign ordinance, exempted


                                                            -2002 – general ban on murals, creation of “sign districts”


                                                             -2007 – most recent mural approved on private property
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intro | definition | background | approaches | next steps
                                                                      W h a t                   n o w ?

                                                            Staff direction from the Planning & Land Use Management (PLUM) and
                                                              Arts, Parks, Health, & Aging (APHA) Committees of the City Council:



                                                             preserve & protect existing murals
                                                                        maybe a “vintage mural permit” … ?

                                                                enable creation of new murals
                                                                        “districts,” “original arts murals,”
                                                                 “public art easements,” other approaches … ?
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intro | definition | background | approaches | next steps
                                                                      Considerations

                                                                              1st amendment
                                                                       regulations must be “content neutral”

                                                               can only include “time / place / manner” restrictions



                                                                              implementation
                                                            program costs , accessibility to the public, maintenance, etc.
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                         preserving
                          existing
                           murals
intro | definition | background | approaches | next steps   MURAL WORKING GROUP
intro | definition | background | approaches | next steps
                                                                    V i n t a g e

                                                                          existing mural stock
                                                                    city, extra-jurisdictional, & private property

                                                                  pre-2002 murals presumably “grandfathered”
                                                                             but not clear in code


                                                                       “Vintage Mural Permit”
                                                                           how to establish date created:
                                                            copyright, historic news clippings, records/receipts, other?
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                         permitting

                          murals
                            new
intro | definition | background | approaches | next steps   MURAL WORKING GROUP
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                                                               Public Art Easements

                                                                                    purpose
                                                               program to create new public art on private property by
                                                            the City becoming “patron of art” through easement approach


                                                                                    features
                                                                 -building owner grants easement on wall to the City
                                                                          -requires arts commission approval
                                                             -competitive selection for funding available through the City
                                                                      -no limitations regarding size, material, etc.
                                                                        -mural must remain in place for 5 years
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intro | definition | background | approaches | next steps
                                                            Public Art Easements

                                                               sample selection criteria
                                                                            -artistic quality
                                                                                 -context
                                                                                  -media
                                                                                   -scale
                                                                                -diversity
                                                                               -feasibility
                                                                               -originality
                                                                 -structural and surface soundness
                                                                      -building owner easement
                                                              -building owner maintenance agreement
                                                                         -community support
                                                                             -public safety
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                                                                             -accessibility
intro | definition | background | approaches | next steps
                                                             Public Art Easements

                                                                                 benefits
                                                                  -opportunity for creation of enormous murals
                                                                           -different media and surfaces
                                                                    -City investment in art and beautification
                                                            -balanced approach if combined with Original Arts Murals


                                                                                   issues
                                                                            -tight budgetary times
                                                                       -unease with easement approach
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intro | definition | background | approaches | next steps
                                                             Original Art Murals

                                                                                          purpose
                                                                 administrative permit to allow “original art murals”
                                                                              on a content-neutral basis
                                                                          on certain terms and conditions
                                                                             in a simple, accessible way


                                                                               definition of mural
                                                                        a hand-produced work of visual art
                                                                   which is tiled or painted by hand directly upon,
                                                                                  or affixed directly to
                                                                             an exterior wall of a building
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                                                            Title 4 Original Art Murals, Charter and Code of the City of Portland, Oregon
        •mural to remain in place for 5 years
•building owner cannot receive compensation
   •no mechanical parts or changing images
        •historic & design overlay protections
           •no murals on stone walls or brick
     •no murals on residential with < 5 units
         •neighborhood involvement process
      •administrative application & small fee
intro | definition | background | approaches | next steps
                                                            Original Art Murals

                                                                               benefits
                                                               -encourage murals citywide (“let art happen”)
                                                                     -separates art murals from signs
                                                                -potentially simple and cheap to administer
                                                            -content-neutral, time / place / manner restrictions


                                                                                issues
                                                                        -training & implementation
                                                                       -assessing public sentiment
                                                                            -new legal approach
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intro | definition | background | approaches | next steps
                                                                   D i s t r i c t s

                                                                              current provisions
                                                                                      -murals are OK
                                                                        when specifically permitted pursuant to:
                                                                             a legally adopted specific plan,
                                                                                supplemental use district
                                                                        or an approved development agreement.

                                                                                   LAMC SEC 14.4.4 B. 10



                                                                                      -sign district:
                                                            sign districts are allowed to be established in areas of the City,
                                                                            to enhance unique characteristics
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                                                                                      LAMC SEC 13.11
Hollywood Sign District
intro | definition | background | approaches | next steps
                                                                     D i s t r i c t s

                                                                                       benefits
                                                                        -promote unique character of communities
                                                            -murals of different types and materials in different neighborhoods
                                                                                -may serve as pilot programs
                                                                                     -legal defensibility


                                                                                        issues
                                                                           -equity in establishment of districts
                                                                                    -limited geography
                                                                               -two-step adoption process
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intro | definition | background | approaches | next steps   MURAL WORKING GROUP
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                                                                  DCP Public Participation Policy


                                                                        between day 1
                                                             day 1                      day 60      day 76         day 90
                                                                          & day 60




                                                             release       conduct       end of        release      CPC
                                                              draft       workshop /    comment       finalized,   hearing
                                                            ordinance        staff       period         signed
                                                                           hearing                       staff
                                                                                                  recommendation
                                                                                                        report
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intro | definition | background | approaches | next steps
                                                            T h a n k                              Y o u



                                                              Questions? Comments?




                                                                            Tanner Blackman

                                                              City of Los Angeles | Department of City Planning
                                                               Code Studies | Office of Zoning Administration
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                                                                tanner.blackman@lacity.org | 213.978.1195

								
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