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The magazine


									New AfrICAN
                         AN IC PUBLICATION

                                                                The bestselling pan-African magazine

                           Media Kit
              The magazine                       The bestselling pan-African monthly magazine

              By some distance the biggest-selling pan-African magazine in English, New African brings
              an African perspective to international reporting on the continent. Inspiring and always
              enlightening, New African aims to cover real issues often ignored elsewhere and to correct
              the many misconceptions associated with the continent. Each month, New African delivers
              the best features and commentaries on Africa and its people.

                                                       The bestselling pan-African magazine

                                                                                                                    Audited Circulation*                                                                                                                                                  47,094
Readership and Circulation
Readership                                                                                    Distribution
The readers of New African are diverse and range from students and                            Over 40 years we have built a unique distribution network includ-
tomorrow’s leaders who want to gain a better understanding of the                             ing newsstand sales, an international subscription base, control-
most important issues affecting the African Continent, to business                            lled circulation to business leaders and policy makers, as well as
leaders, policy makers, Africa watchers and analysts.                                         distribution on-board a large number of international airlines
                                                                                              and lounges, hotels and major international and industry specific
They represent a wide cross section of society working in govern-                             events.
ments, the private sector, academia and the arts.

          75% of our readers hold a university degree                                                                                                                                                                                                  Southern Africa                              30.18%
          33% of our readers hold a postgraduate degree                                                                                                                                                                                                West Africa                                  32.15%
                                                                                                                                                                                                                                                       East and Central Africa                       18.3 %
          26% of our readers are senior managers
                                                                                                                                                                                                                                                       North Africa                                     2%
          27% of our readers are professionals
              (lawyers, accountants, bankers, etc)
          28% of our readers are governmental decision and                                                                                                                                                                                      Total Africa                                        82.63%
              policy makers (diplomats, civil servants, ministers, etc)
                                                                                                                                                                                                                                                Rest of the world                                   17.37%
          18% of our readers own their own business
          67% of our readers have purchasing responsibilities

          88% of our readers are males
          58% are in the 30-55 age bracket

          76% hold one or more credit cards
                                                                                              Airline Distribution                                                                                                                                                                                 9,000
              Our readers have 2 cars per household                                                                                                                                                                                                                                            copies monthly
              $98,846 is the average personal income

             21% travel in first/business class
                 Our readers travel 7 times per year on average                                Airlines and hotel special distribution
                 Our readers spend on average 18 hotel nights a year                           The magazine enjoys distribution in various executive
                                                                                               lounges and on board the following airlines:

                                                                                               British Airways, Lufthansa, Emirates, South African Airways,
                                                                                               Kenya Airways, Ethiopian Airlines, Qatar Airways, Air Nigeria
     500,000 Readers                                                                           Brussels Airlines, Fly540, Air Seychelles, Air Zimbabwe, Arik Air.

                                                                                               The magazine is distributed in most major 5-star hotels
                                                                                               across Africa.
Partnerships and Media
We enjoy an unparalleled distribution network and goodwill,
and engage in strategic partnerships with among others the                                                                             N
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World Economic Forum, Commonwealth Business Council,

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                                                                                                                                         50           0
                                                                                                                                     • N°50

Corporate Council on Africa, World Bank, the UN, World                                                                      r 2010

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Petroleum Congress etc.                                                                                                                             Celebr

Media partners include Bloomberg, CNN, CNBC, BBC World,

                                                                                                                                                                                 or’s ed
VOX Africa, RFI, Africa No.1 and more.                                                                                                                                    collect

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                                                                                                                                                                                                                              za (AOA DKr 33
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                                                                                                                                                                                                            Ango      3.85         ica           MR 150
                                                                                                                                                                                               ia DA
                                                                                                                                                                                                     300      Cyprus 00 Jama Mauritius da RWF 3000
                                                                                                                                                                                         Alger                                                                         5,000
                                                                                                                                                                                                 CFA 2.500 nesia R29,7 RM 14.90 15 Rwan tax)                      TShs
                                                                                                                                                                             USA $4.95CFA Zone         Indo         ysia        r QR          (inc.      Tanzania$3
                                                                                                                                                                                                          0 Mala            Qata a R24.95
                                                                                                                                                                UK £3.00da $5.50        a GH¢
                                                                                                                                                                                               3.00                                               8.70        US
                                                                                                                                                      € 4.00       Cana            Ghan            LL 5.00 n OR 1.500        h Afric erland SFr Zimbabwe
                                                                                                                                           Euro Zone BD 1.500 bia Da 50                  Lebanon 59 Oma $6,90 Sout Switz                        0
                                                                                                                                                 ain           Gam              1.200      ay NOK Singapore        en SKr
                                                                                                                                                                                                                           33        ia K 12,50
                                                                                                                                            Bahr          20              it KD      Norw                    Swed 6,750 Zamb
                                                                                                                                                   pia R           Kuwa                         0
                                                                                                                                             Ethio          250         ia N 300 e LE 5,00 (excl. tax) da USh
                                                                                                                                                   a KShs 25 Niger             a Leon                    Ugan
                                                                                                                                              Keny        Dh       15    Sierr tries R 21.90 Dh 15
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                                                                                                                                               Moro         ia Rls       an Coun       TL
                                                                                                                                                     i Arab        Afric         4.25Y

* According to ABC certification for the period between 01/01/2009 to 31/12/2009
                                                                                                                                                      r Sout
                                                                                                                                                             hern      Turkey
                                                                                                                                                Othe          2.500
                                                                                                                                                        ia TD

                                    The bestselling pan-African magazine

Editorial Calendar 2011*
Every month we publish a special report. Our special reports               to a large selection of relevant individuals from our database
are generally timed to coincide with a major event where the               to whom the report is relevant (eg industry leaders, key
magazine will be distributed.                                              stakeholders).
Our reports combine a detailed analysis with a well rounded                These reports generally include interviews with key players in
overview to give readers a better understanding of the subject             the industry, or with a deep and intimate understanding of the
matter. As well as its normal distribution, the magazine is sent           issues at hand.

    jANUARy                           FEBRUARy                               MARCh                               APRil
    • African heroes                  • Oil and Gas                          • Ghana                             • Kenya  
    • 2011 Africa Outlook                                                    • Health

    MAy                               jUNE                                   jUly                                AUGUST / SEPT
    • 50 most influential              • Automotive                          • Uganda                            • Corporate Social
      Africans                        • South Africa                         • Health                              Responsibility
    • Recruitment

    OCTOBER                           NOVEMBER                               DECEMBER
     • Nigeria                        • Defence and Security                 • Travel and Tourism
                                                                             • Urbanisation
                                                                                                                          * Subject to change

Events 2011*
We partner with a number of international institutions and                 will find a selection of the events where our magazines are dis-
bodies, with whom we collaborate and work closely across a                 tributed. At these events you will also find our magazines at the
number of projects. Every month our magazines are distributed              major international hotels surrounding the conference centre
at a number of international and renowned events in Africa                 or event location. For our full events calendar and partnerships
and in the major international capitals of the world. Below you            you can visit our website.

  jANUARy                                          MAy                                               OCTOBER
• World Economic Forum, Davos                    • World Economic Forum on Africa                  • World Bank Annual Meeting
                                                   Cape Town                                         Washington DC
  FEBRUARy                                       • African Development Bank                        • African Banker Awards 2011
• Mining Indaba, Cape Town                         Annual Meeting, Lisbon, Portugal                • Commonwealth Heads
• Harvard African Business Conference,           • Africa Day, London Business School                of Government Meeting, Australia
  Boston, USA
• Nigeria Oil and Gas, Abuja                       jUNE                                              NOVEMBER
                                                 • Africa Investment Summit 2011,                  • AfricaCom, Cape Town
  MARCh                                            Johannesburg                                    • Wharton Africa Day, Philadelphia
• Offshore West Africa, Accra,                   • Ports & Harbours Congress,
• 4th Comesa Investment Forum,                     Johannesburg                                      DECEMBER
  Dubai                                                                                            • World Petroleum Congress, Qatar
  APRil                                          • G8 Africa Business Forum, London
• WAIPA World Investment Conference              • African Business Awards 2011

                                                                                * Selected events where New African will be distributed in 2011

                                                                                                                                                                                         The bestselling pan-African magazine

Rates 2011
                                                                                                                                                                                                               £GBP                     F/CFA                    €EUR                                                                                                                                                               USD
Inside cover double page                                                                                                                                                                                       15,400                   12,500,000               19,050                                                                                                                                                             25,400
Double page spread                                                                                                                                                                                             13,500                   11,000,000               16,800                                                                                                                                                             22,400
Outside back cover                                                                                                                                                                                             9,300                    7,550,000                11,550                                                                                                                                                             15,400
Inside covers                                                                                                                                                                                                  8,250                    6,700,000                10,200                                                                                                                                                             13,600
Full page                                                                                                                                                                                                      7,200                    5,800,000                8,850                                                                                                                                                              11,800
Two-thirds page                                                                                                                                                                                                5,300                    4,350,000                6,600                                                                                                                                                              8,800
Half page                                                                                                                                                                                                      4,300                    3,450,000                5,300                                                                                                                                                              7,100
Third page                                                                                                                                                                                                     3,150                    2,550,000                3,900                                                                                                                                                              5,200
Quarter page                                                                                                                                                                                                   2,500                    2,000,000                3,150                                                                                                                                                              4,200

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Our tailor-made special reports are the most effective way to reach                                                                                                                                                                – African Business, African Banker, New African and The Middle East – to
investors, stakeholders and international business leaders with a keen                                                                                                                                                             give you maximum exposure to the political and business elite in
interest in Africa and the Middle East. They are produced and designed                                                                                                                                                             Africa and the Arab world. Our considerable experience will help you
by our professional team of editors and designers to guarantee the                                                                                                                                                                 to communicate your message in a cost-effective manner and you are
highest quality and the greatest impact.                                                                                                                                                                                           welcome to contact us for your own bespoke requirements. We also
The special reports can be published in one or across all of our magazines                                                                                                                                                         provide you with reprints for your own complimentary distribution.

Pages                                                                                                                                                                                           4                          8                           12                                                                                                                                              16
1 magazine                                                                                                                                                                                      £29,395                    £57,790                     £82,870                                                                                                                                           £110,200
2 magazines                                                                                                                                                                                     £57,790                    £110,200                    £164,800                                                                                                                                          £219,300
3 magazines                                                                                                                                                                                     £82,870                    £164,800                    £246,500                                                                                                                                          £326,700

                                                                                                                                                                                                                    London o                                                                                                                                                                                                                        Paris office
                                                                                                                                                                                                                             ffi ce
                             IC Publications                                                                                                                                                                                              IC Publications
                             7 Coldbath Square | London EC1R 4LQ | UK                                                                                                                                                                     609 Bât A | 77 rue Bayen 75007 | Paris | France
                             +44 (0) 207 841 3210                                                                                                                                                                                         +33 (1) 44 30 81 00

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