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Difference between Interpersonal and Business Communication

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Study Material for PGDM, (1004- Business Communication)

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									                                                                  PGDM : 1004 
                                                       Business Communication 

The Difference between Interpersonal & Business Communication

Strong interpersonal communication skills provide a foundation for effective business
communication. However, the two types of communication differ in everything from audience to
challenges. To master business communication, you need to refine the communication skills you
use every day so that it's relevant for a professional and often diverse audience.

1. Audience

o   Interpersonal communication is usually one­on­one ­­ a conversation with a friend or family
    member, or a neighbor or coworker, for example. With business communication, your
    audience is usually much larger, and could include a few coworkers, all of your company's
    shareholders or even thousands of prospective customers. And it often includes people you've
    never met, and might never meet, such as employees at a different office or department.

2. Structure

o   Business communication is more formal and structured than interpersonal communication,
    and also more diverse, encompassing letters, brochures, press releases, company websites,
    social networking sites and podcasts. The style used for each varies greatly, so effective
    business communication requires understanding the sometimes subtle differences between the
    many types. Interpersonal communication can include letters or e­mails, but usually refers to
    phone calls or face­to­face conversations.

3. Intention

o   Interpersonal communication is usually more casual than business communication. While
    interpersonal communication is sometimes used to persuade, such as asking your boss for a
    raise, in general the goal is to share information. Business communication, however, has a
    more clearly defined goal. With a brochure, for example, you might try to persuade
    prospective clients to hire you. An interoffice memo can attempt to persuade employees to
    attend a training session or volunteer for a fundraiser. Press releases can aim to improve a
    company's image or create awareness for its products, services or community involvement. A
    training manual or employee handbook prepares new employees for the job, helps current
    employees learn new skills and ensures that everyone complies with company policies.

1004/Business Communication/Prof. Neetika Shrivastava                                               1 
                                                                PGDM : 1004 
                                                     Business Communication 

4. Cultural Influences

o   Business communication is more prone to cultural misunderstandings, because you have less
    insight into who you are communicating with. You might need to communicate with
    employees or consumers from disparate cultures, and understanding these differences is
    crucial to communicating with them. In his article "3 Simple Steps for Effective Global
    Communication," business and communications consultant Gary Muddyman advises
    consulting local communicators in each country to help you understand the cultural
    communication differences.

5. Challenges

o   With interpersonal communication, you can't edit and revise your words. Business
    communication is often written, allowing time to find the most concise words and phrasing.
    However, with business communication, you face a challenge just getting and keeping the
    audience's attention. Your memo might compete with other business letters, websites, even
    magazines, and you can't always know what kind of response it received. With interpersonal
    communication, the person is often right there in front of you, so you have the benefit of body
    language, facial expression and tone of voice.




1004/Business Communication/Prof. Neetika Shrivastava                                                 2 
                                                                 PGDM : 1004 
                                                       Business Communication 

Difference between Business Communication and General Communication

    Basis        Interpersonal Communication            Business Communication


1   Audience     Interpersonal communication is         With business communication, your
                 usually one­on­one ­­ a                audience is usually much larger
                 conversation



2   Structure    It is informal and less structured.    Business communication is more formal
                 Can include letters or e­mails,        and structured and also more diverse,
                 but usually refers to phone calls      encompassing letters, brochures, press
                 or face­to­face conversations          releases, company websites, social
                                                        networking sites and podcasts.


3   Intention    Interpersonal communication is         Business communication, however, has a
                 usually more casual than business      more clearly defined goal.
                 communication.


4   Cultural     People have knowledge about            Business communication is more prone to
    Influences   each others cultures or belong to      cultural misunderstandings, because you
                 the same .culture                      have less insight into who you are
                                                        communicating with.


5   Challenge    With interpersonal                     Business communication is often written,
    s            communication, you can't edit          allowing time to find the most concise
                 and revise your words. the person      words and phrasing. However, with
                 is often right there in front of       business communication, you face a
                 you, so you have the benefit of        challenge just getting and keeping the
                 body language, facial expression       audience's attention.
                 and tone of voice.




1004/Business Communication/Prof. Neetika Shrivastava                                              3 

								
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