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Business Communication PGDM  1004  Business Communication  Business

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Business Communication PGDM  1004  Business Communication  Business Powered By Docstoc
					                                                                PGDM : 1004 
                                                    Business Communication 

                               Business Communication

l Business Communication is any communication used to promote a product, service, or
  organization – with the objective of making sale.

l In business communication, message is conveyed through various channels of communication
  including internet, print (publications), radio, television, outdoor, and word of mouth.

l General communication is different from business communication / Administrative
  communication.

l According to William Scott in his book organizational theory “Administrative
  communication is a process which involves the transmission and accurate replication of ideas
  ensured by feedback for the purpose of eliciting actions which will accomplish organizational
  goals”

CHARACTERISTICS OF EFFECTIVE BUSINESS MESSAGES
    Effective business messages have common basic characteristics

1. Provide practical information : Business messages usually describe how to do something,
explain why a procedure was changed, highlight the cause of a problem or a possible solution,
discuss the status of a project, or explain why a new piece of equipment should be purchased.

2. Give facts rather than impression : Business messages use concrete language and specific
details. Information must be clear, convincing, accurate and ethical. You must present hard
evidence ( not just opinion ) and present all sides of an argument before you commit to a
conclusion.

3. Clarify and condense information : Business messages frequently use tables, charts, photos,
or diagrams to clarify or condense information, to explain a process, or to emphasize important
information.

4. State precise responsibilities : Business messages are directed to a specific audience.
Therefore, you must clearly state what is expected of, or what you can do for, that particular
audience.

5. Persuade others and offer recommendations : Business messages frequently persuade
employers, customers, or clients to purchase a product or service or adopt a plan of action. To be
effective, persuasive messages must show readers just how a product, service or idea will benefit
them specifically.


1004/Business Communication/Prof. Neetika Shrivastava 
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Description: Study Material for PGDM, (1004- Business Communication)