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Heineken Heineken By The Squirrels Production Engineering and Operation Management

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Heineken Heineken By The Squirrels Production Engineering and Operation Management Powered By Docstoc
					         Heineken
             By: The Squirrels

Production Engineering and Operation
            Management

       Universidad Politécnica de Valencia
                    May 2009
                                Heineken
           •About Heineken
           •Products & Product
           development
           •Quality
           •Process suitable strategy
           •Distribution technology
           •Twitter




About Heineken   Products   Quality   Process   Distribution   Twitter
                                Heineken
            History And Development
            • Amsterdam 1592
            •1st, 2nd, 3rd and 4th generation




About Heineken   Products   Quality   Process   Distribution   Twitter
                                Heineken
             Competition Strategy
         1968 Merge with Amstel.
         1971Collaborate with Dreher in Italy and Whitbread in
           United Kingdom.
         1974 Buy Dreher.
         1983 Absorb Murphys.a
         1984 Absorb El Águila.
         1999 Heineken expands its market in Europe acquiring
           Fisher (Francia), Moretti (Italia) and Cruzcampo
           (España).




About Heineken   Products   Quality   Process   Distribution   Twitter
                                 Heineken
             Location
                                                       Africa and Middle East




        America




                                       Europe
         Asia and Pacific


About Heineken    Products   Quality    Process   Distribution   Twitter
                                 Heineken
             Products

             Heineken is a pilsner beer and it is produced
             under the higher quality standards and using
             only natural ingredients, which makes it light,
             mild and easy to drink. The different products
             are:

             •5L barrel
             •Beer faucet
             •33cl. And 24cl. bottles
             •33cl and 50cl cans
             •Designer bottle
             •Six 33cl. cans pack
             •Six 33cl. bottles pack


About Heineken   Products   Quality   Process    Distribution   Twitter
                                Heineken
             Products

             In order to design the new bottle, we
             need a team of industry chemical
             engineers. Adapted facilities and assembly
             lines for the new bottles will be used for
             the production process. New raw materials
             will be needed so that the requirements
             be fulfilled.

             Once details are analyzed, the house of
             quality must be carried out taking into
             account the clients’ needs and the
             available resources.



About Heineken   Products   Quality   Process   Distribution   Twitter
                                   Heineken
             Quality tools

                 The house of quality.
                 Taguchi methods.
                 Quality loss function.
                 Pareto chart.
                 Flow diagrams.
                 Cause and effect diagrams.
                 Statistic control of process.




About Heineken      Products   Quality    Process   Distribution   Twitter
                                Heineken
             Quality tools, the house of quality.




About Heineken   Products   Quality   Process   Distribution   Twitter
                                Heineken
            Process Suitable Strategy
            • Product: Large quantities, small variety / Long
              runs
            • Equipment: Special-purpose/Special assembly
              line
            • Operators less broadly skilled.
            • Few work orders and job instructions;
              standardization / Repetitive operations
            • Swift movement of units through facility
            • Hight fixed costs, low variable costs
            • Costs highly dependent upon utilization of
              capacity


About Heineken   Products   Quality   Process   Distribution   Twitter
                                Heineken
             Process Analysis
             •Is the process designed to achieve
             competitive advantage in terms of
             differentiation, response, or low cost?

             •Does the process eliminate steps that do
             not add value?

             •Does the process maximize customer
             value as perceived by the customer?

             •Will the process win orders?




About Heineken   Products   Quality   Process   Distribution   Twitter
                                 Heineken
             Distribution Technology

             •Television

             •Internet Broadcasting, example YouTube

             •Homepages

             •Adaption for mobile phones




About Heineken   Products   Quality   Process   Distribution   Twitter
                                 Heineken
             Twitter

             • Promotion (*)

             • Knowing costumer opinion
             (surveys)

             • Networking with other brands
             (twellow.com)

             • Improving costumer relations
              (E.g.: Dell)




About Heineken   Products   Quality   Process   Distribution   Twitter
                                 Heineken




About Heineken   Products   Quality   Process   Distribution   Twitter
                                 Heineken




About Heineken   Products   Quality   Process   Distribution   Twitter
         Heineken

             By: The Squirrels

Production Engineering and Operation
            Management

       Universidad Politécnica de Valencia
                    May 2009

				
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posted:10/12/2011
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