Understanding Social Media Marketing
The article discusses about the benefits of social media marketing and how
it can benefit the businesses through enhanced online visibility.
Businesses seek for newer ways to bring in positive changes in their marketing strategies and for
maintaining brand value. Technology since a decade has been playing a major role in developing
and amending newer techniques of advertising. Embracing the boon of technology, marketing
has evolved at a level, where the progress can be measured and the benefits can be widespread.
Social media marketing (SMM) is the newest structure wherein the online communities are
utilized to spread the brand awareness and gain prolific online presence. Businesses, especially
the small enterprises have recognized the benefits of SMM and have been largely integrating it
in their core business policies.
SMM is an influential advertising and promotional approach which has re-defined the world of
communication. The concept of social media marketing revolves in and around the method of
promoting a business or business websites via social media platforms. It is one of the cost
effective schemes that generate high volume of web traffic.
Blogs, social networking websites, discussion forums, video promotions, image sharing are some
of the tools and channels of social media marketing which tend to help a business reach out to
their targeted network of customers. SMM brings new and repeated visitors to a business
website and also help gain considerable number of backlinks. Backlinks are one of the key things
that influence the page rank of a website and SMM services, by generating volumes of backlinks,
indirectly help a website gain better organic rank in SERPs.
Social Media Marketing however requires proper planning. SMM is not about blatant promotion
in the online arena, rather it requires a cohesive approach to reach out the potential customer
base. Hence, it is imperative for all businesses to seek the guidance of a professional social
media marketing company.
A social media marketing company utilizes the social media tools and specialized techniques to
promote its client’s business. Blog updating, blog commenting and posting, forum posting, social
bookmarking, social network marketing, video submission, PPT submission, article submission
and press release distribution are some of the key functions executed by SMM experts. The
SMM companies formulate specific plans to provide the most advanced social media campaigns.
The success of the social media marketing depends on comprehensive study and research on
the target consumer base and setting up basic goals as required. Optimized content is an apt
way of conveying your message effectively. Thus it is required to link the content and get it
shared in the multiple social media platforms.
One of the most important aspects of SMM service is to take part in the conversation.
Acknowledging the views of the online audience and updating them with the latest informations
will enhance brand’s identity. For example, in Facebook, you can constantly update your profile
and share content, news about your business. In Twitter, you can share messages through
regular ‘Tweets’. In YouTube, you can upload videos and then share it in your company blog or
Facebook profile. Execution of these processes requires professional aid and hence the guidance
of a social media marketing company is solicited.
In SMM campaigns, it is recommended to permute and combine different plans from time to
time. Consider multiple options and interlink for better results. For instance, connect your
Twitter account to Facebook, or linking your company’s blog to Facebook and Twitter with a
follow button on your blog. Use tools such as Linkedin, or other multimedia tools like Flicker to
These social media marketing strategies when blended with your own ideas and other
prospective options, you are sure to find the most suitable and effective ways for marketing
your services or product. With constant efforts and changing strategies, SMM will yield