Document Sample
PLANBOOK Powered By Docstoc

 2                                                                                                                                                                                                                                                  3

                                                                                                                   Readership of the
                                                                                                                   Times Colonist
                                                                                                                   The Times Colonist has    WHO READS THE Times Colonist?                                                             (7 day cume)
                                                                                                                   one of the highest        Reach by education, gender, job                                                    2007     Actual #
                                                                                                                   readerships of metro      Male                                                                               71%       947,000

Going strong after 150 years                                                                                       dailies in Canada         Female
                                                                                                                                             Some post-secondary
                                                                                                                                             University grad+

       HIS COULD BE THE MOTTO both for Victoria          and redesigned the newspaper in a way that
                                                                                                                                             Single                                                                             73%        45,300
       and the Times Colonist, as we                     enhances readability and attractiveness. We are also
                                                              launching an exciting “refresh” of our website,                                Married                                                                            72%       120,400
       mark our 150th anniversary in
2008. The city and Vancouver Island                               , that                                      Senior management/professional                                                     78%        41,200
are in excellent shape financially, with                                   makes the site even more attractive                               Other white collar                                                                 72%        32,300
Victoria achieving one of the lowest                                       and easier to interact with. We’ve                                Blue collar                                                                        67%        24,900
unemployment rates in Canada, and                                         added breaking news alerts and                                     Retired                                                                            74%        50,900
the B.C. Ministry of Finance fore-                                        regular audio and video enhance-                                   Personal income <$50,000                                                           71%       134,900
casting economic growth of 2.8%                                           ments to the website so that we                                    Personal income $50,000 – $99,000                                                  72%        54,200
in 2009. This includes a growth in                                       can deliver the news to our readers                                Source: NADBank 2007; Base: 281,100 Victoria Area adults 18+

retail sales of 5.2% predicted for                                       how and when they want it.
2009 – great news for the Capital                                                                                                                                        Every week, 75 per cent of the residents of Victoria
                                                                               Our 150th anniversary has given                                                           read our newspaper at least once. An additional two
Region.                                                                     us an opportunity to underscore one                                                          per cent of the population reads it online only.
   As for the Times Colonist, we’re                                        of the most important characteristics                                                         The Times Colonist has more than 214,000 readers in
coming off a year’s worth of                                               of the Times Colonist: our community                                                          a week, in both print and online.
events celebrating our long history                                       involvement. In 2008, we will invest
in the community, a history that                                         over $3 million in support of more
stretches back to the founding                                           than 100 events and organizations in                                                           READER PROFILE
of the colony that became British                                       Victoria. This commitment, undertaken                                                           Our reader profile mirrors
Columbia. But there’s not just history to celebrate.                    with our advertisers and community
                                                                                                                                                                        community demographics
According to the most recent data from NADbank,          partners, is a cornerstone of the Times Colonist’s
the Newspaper Audience Databank, the Times               mission statement.                                                                                                                                Victoria Adults             TC Readers
Colonist had a 2.2% increase in readership year over        This 2009 Advertiser’s Planbook is both a planning                                                               Male                                 48%                    49%
year, including a remarkable 22% jump in online          tool and a resource guide for you. It is full of useful                                                             Female                               52%                    51%
readership.                                              tips on creating your newspaper advertising and
   This means more than 214,000 people read the          planning a budget, and it contains a month-by-month                                                                 18 – 24                              12%                    10%
Times Colonist every week – almost 76% of the            planning calendar. It also contains information about                                                               25 – 34                              16%                    14%
population. We have as many people reading the           our features, special sections and online products.                                                                 35 – 49                              27%                    27%
print edition of our newspaper as we did last year,        We’d like to thank all of our current advertisers                                                                 50 – 64                              25%                    27%
and we’re estimating a total of around 30 million        and welcome our new ones.
page views of our website for 2008, a 50% increase
                                                                                                                                                                             65+                                  21%                    22%
over the previous year.                                     We’re confident you’ll be extremely satisfied with                                                               Own                                  70%                    73%
                                                         the results you receive in the coming year from
  It isn’t just about numbers, though. Over the last     Victoria’s number one advertising medium.
                                                                                                                                                                             Rent                                 27%                    24%
year, we’ve also introduced new sections and features,                                                                                                                Source: NADBank 2006 Base – 281,600 Victoria adults 18+
 4                                                                                                                                                                                                                               5

The Times Colonist day-by-day
Monday                        Tuesday                     Wednesday                  Thursday                     Friday                                           Saturday                              Sunday
Capital                                                   Life                       Go!                          Life                                                                                   Monitor
Good Neighbours                                           Eric Akis food column      Preview of upcoming          Island Lives                                                                            Seven Days
A weekly column devoted                                   What’s cooking in Victoria    events for the weekend,   Looking back at a                                                                       A look back at the week
  to good causes and                                      Pleasures of the Table        including:                   member of the                                                                           in photos
  Victorians who are mak-                                 A weekly rumination         – concert previews             community who has                                                                    Jim Hume column
  ing a difference                                           about food by Pam        – capsule summaries of         died recently
                                                             Freir                      new movies                Arts
                                                                                      – a full-page calendar of   Movies
                                                                                        events                    Reviews of the latest
                                                                                      – critics’ picks for the      releases
                                                                                      – restaurant review
                                                                                      – wine review

                                                                                                                                               Travel                        Arts
                                                                                                                                               Four to five pages of local   Backstage column
                                                                                                                                                 and international travel      Aspects of the arts in
                                                                                                                                                 information, along            Victoria by Adrian
                                                                                                                                                 with a roundup of             Chamberlain
                                                                                                                                                 resort temperatures         Religion page
                                                                                                                                                 and a weekly poll           Article about some aspect
Life                                                                                                                                                                           of religion plus Faith     Books section
                                                                                                                                               Life                                                       Two pages of reviews
Body and Health               Life                                                                                                             Helen Chesnut                   Chronicles, a half-page
A look at healthy living in Ready to Wear                                                                                                                                      of listings about            and profiles
                                                                                                                                                 gardening column
   the over-50              A weekly column about                                                                                                                              church, synagogue,         Colour comics
                               fashion and personal                                                                                            Homes
   demographic                                                                                                                                 One to two sections with        mosque, temple and
Arts                           style                                                                                                                                           other services
                                                                                                                                                all you need to know
Behind the Screen by        Helen Chesnut
                                                                                                                                                about owning a home,
  Michael D. Reid. The         gardening column
                                                                                                                                                including:                                                  “We’re confident
  business of the film      Teen columnist
                                                                                                                                                – profiles of
  business, including films Life as viewed through the                                                                                            renovations                                              you’ll be extremely
  and television               eyes of a high school
                                                                                                                                                – beautiful properties                                      satisfied with the
  productions being shot       student
                                                                                                                                                  on the South Island
  on the Island and                                                                                                                             – decorating and                                           results you receive
                                                          New Homes
  interviews with Island    Arts                          A weekly focus on                                                                       home-improvement
  film-makers               DVD releases                                                                          Driving                                                                                  in the coming year
                                                            condos and new                                        Automotive section with a       columns including
10 Things                   A preview of what’s new
                                                            homes, including                                        local focus, including        one by Debbie Travis                                       from Victoria’s
A hip look at 10               in DVDs
                                                            Condo Smarts, a strata                                  local reviews of new        – gardening column by
  interesting things about Business                         advice column                                                                         Susan Ramsey                                                number one
                                                                                                                    automobiles and a
  something in the news, Investing Q&A                      by Tony Gioventu         Life                                                       – how-to articles about
                                                                                                                    roundup of activities in
  from why Prince is a      A weekly advice column                                   Helen Chesnut                                                                                                             advertising
                                                          Arts                                                      Island car clubs              making your own
  legend to the 10 best        for the average investor                                gardening column
                                                          CD reviews                                              Sports                          home better                                                   medium.”
  DVD Easter eggs
                                                                                                                  D.C. Reid fishing column
                                                                                                                  TV Times
 6                                                                                                                                                                                 7

                                                                           SPECIAL FEATURES CALENDAR ‘09
                                                                                                  Plan your year and aim at your target markets by advertising
                                                                                                        in these special sections in the Times Colonist.
                                                                                                           Feature                                Deadline            Run Date
                                                                                                           Bridal Expo                                Jan. 14          Jan. 21
                                                                                                           Healthy Expo                                 Jan. 9         Jan. 22
                                                                                                           Healthy Living                               Jan. 5         Jan. 25
                                                                                                           Your Money                             Jan.13, 20      Jan. 20, 27
                                                                                                           RRSPs                                    Feb. 2, 9       Feb. 4, 11
                                                                                                           Your Money                        Jan. 27, Feb 3         Feb. 3, 10
                                                                                                           Engagements & Weddings                       Feb. 3           Feb. 9
                                                                                                           Dine Around                                 Feb 11          Feb. 18
                                                                                                           Education Life                             Feb. 20         March 3
                                                                                                           Discover                                     Feb. 6       March 19
                                                                                                           Green Guide                             March 19            April 12
                                                                                                           Healthy Living                          March 27            April 19
                                                                                                           Summer Fashion Preview                    April 16          April 23
                                                                                                           TC 10K Race                               April 23          April 27
                                                                                                           Island Events                               April 9           May 3
                                                                                                           Garden Oasis                              April 28            May 5
                                                                                                           Swiftsure                                 May 12            May 20

If it happens here,                                                                                        Bike To Work Week
                                                                                                           Cosmetic Rejuvenation
                                                                                                           Garden Oasis
                                                                                                                                                     May 13
                                                                                                                                                     May 15

                                                                                                                                                     May 26
                                                                                                                                                                       May 22
                                                                                                                                                                       May 26

                                                                                                                                                                        June 2

the Times Colonist                                                                                         TC Golf Open
                                                                                                           Summer Fun
                                                                                                           Healthy Living
                                                                                                                                                       June 1
                                                                                                                                                June 10, 17
                                                                                                                                                       June 5
                                                                                                                                                     June 22
                                                                                                                                                                        June 8
                                                                                                                                                                 June 17, 24
                                                                                                                                                                       June 28
                                                                                                                                                                       June 29

is part of it                                                                                              JULY
                                                                                                           Organic Islands Festival
                                                                                                           Garden Oasis
                                                                                                                                                     June 24
                                                                                                                                                     June 30
                                                                                                                                                                         July 2
                                                                                                                                                                         July 7

                                                                                                           Garden Oasis                               July 28           Aug. 4
                                                                                                           Fall Fashion Preview                        Aug. 6          Aug. 13
The Times Colonist has deep roots                                                                          Back to School                             July 28          Aug. 16
                                                                                                           Business Profiles                            Aug. 5          Aug. 30
in arts, culture and sports                                                                                SEPTEMBER
                                                                                                           Cowichan Wine Festival                      Sept. 8        Sept. 15
communities throughout the city                                                                            Automotive Outlook                          Sept. 9        Sept. 23
                                                                                                           NHL Hockey Preview                        Sept. 16         Sept. 30
   In 2008, the Times Colonist partnered with                                                              OCTOBER
                                                                                                           Healthy Living                            Sept. 11            Oct. 4
over 100 different organizations to assist with                                                            Island Events                                Oct. 2          Oct. 20
events or activities. That adds up to $2.9 million                                                         NOVEMBER
worth of advertising space that the Times                                                                  Planned Giving                             Oct. 15           Nov. 1
                                                                                                           Fall Discover                                Oct. 7          Nov. 5
Colonist contributed to festivals, causes,                                                                 Military Heroes                             Nov. 2          Nov. 11
and arts groups such as the United                                                                         Green Guide                                Oct. 23          Nov. 15
                                                                                                           Christmas Fashion Preview                 Nov. 12           Nov. 19
Way and Pacific Opera Victoria. Our                                                                        Holiday Magic                               Nov. 6          Nov. 23
advertisers understand the value of                                                                        Holiday Gift Guide                        Nov. 17           Nov. 24
linking to these high-profile events                                                                       Holiday Gift Guide Nov. 27, Dec. 1, 8, 15           Dec. 1, 8, 15, 22
such as the TC 10K race, the TC
                                                     REGULAR MONTHLY FEATURES
Open golf tournament, our annual
                                                     Find Yourself Sidney by the Sea   Your Westshore   Discover Oak Bay            Fashion Profile          Focus on Seniors
Book Drive and CanWest’s national
                                                     Downtown       (3rd Thursday)     (3rd Tuesday)    (3rd/4th Wednesday)         (3rd Thursday)          (2nd Tuesday)
Raise-A-Reader program.                              (3rd Saturday)
 8                                                                                                                                                                                               9

10 reasons to advertise                                                                                                Newspaper
Advertising drives your business in good
economies and poor ones. If we examine
the best practices of successful companies,
                                                Let’s summarize some good reasons for
                                                investing in advertising:                                              co-op advertising
we see that they are committed to maintain-     1. You have to capture your share of whatever business is out
ing their message in the marketplace on a          there in good times and bad. Even when the economy is               Co-op advertising is an effective way to increase
consistent basis. They recognize that when it      sluggish, people are still buying.                                  your advertising presence. With extra advertising
comes to the wary consumer, appearances                                                                                dollars provided by product suppliers, you can
                                                2. A healthy advertising base is a good sign of a healthy              budget for larger ads while promoting the mer-
are everything. If consumers feel confident
                                                  business. Cutting back might send the wrong signals to your          chandise you already stock. Most manufacturers
that you are a good, reputable company,
                                                  customers.                                                           and suppliers offer advertising support through
offering value for their money, they will
choose you over your competitor when they       3. Victoria will always be one of Canada’s top markets. Every year     co-op programs.
do decide to spend money.                          it attracts thousands of visitors and new residents from outside        Co-op agreements can vary considerably, but all
                                                   and inside the country. These people need to know about you         share some common elements.
                                                   and your products, too.                                             • Timing – a co-op program runs during specific period of
                                                      4. People don’t want to deal with strangers; they prefer to
                                                                                                                       • Accrual – money is earned, based on a percentage of your net
                                                     buy from companies they know and trust. Advertising is an
                                                                                                                          purchases during a set accrual period.
                                                      essential factor in helping build that presence. And the
                                                        Times Colonist helps you build that trust.                     • Participation – the amount of advertising cost paid by the
                                                                                                                          supplier, which can be based on a percentage of the total cost,
                                                           5. Unemployment in Victoria is very low. Working               a fixed line rate, or other guideline.
                                                            people need products and services every day. An
                                                                                                                       • Manufacturer’s requirements – suppliers will have particular require-
                                                             effective advertising program will help ensure you
                                                                                                                          ments regarding the promotion of their product such as the
                                                             maximize the opportunity of a growing economy.
                                                                                                                          amount of space in the ad devoted to the product, logo place-
                                                                6. Remember how long it took you to develop               ment, or not having competing products in the same ad.
                                                             the reputation and visibility you currently enjoy? It’s    • Reimbursement – after tear sheets have been submitted,
                                                             much cheaper to maintain it with a simple weekly             along with a copy of the newspaper’s invoice, you will be
                                                            Times Colonist program, than it would be to                   reimbursed the determined dollar amount.
                                                            completely rebuild it from scratch again.
                                                    7. You have product that you’re storing, staff that you’re         Increasing your ad budget through
                                                  paying and other bills that you must pay each month.                 co-op advertising
                                                  Without advertising to stimulate sales, these commitments            • Obtain a printed co-op program from a product supplier.
                                                  won’t be met.
                                                                                                                       • Determine what the accrual of co-op funds is based upon –
                                                 8. Advertising is not an expense. It’s an investment in your            such as a percentage of net purchases – as well as the time
                                                  business. It’s also a way of telling your customers that you           period allowed for accrual. What is the dollar value of your
                                                  value their business, you know there are other choices in the          advertising allowance?
                                                  marketplace, but that you are prepared to aggressively go            • Be aware of the time parameters within which co-op
                                                  woo them.                                                              advertisements must appear in the paper.
                                                 9. Study after study reveals that companies who don’t advertise       • Find out what “proof of performance” is required, such as
                                                  lose market share – whether it’s during a recession or a boom.         tear sheets or newspaper invoices, and how soon after the
                                                  Companies that advertise below the industry average, have              publication date should they be submitted to the supplier?
                                                  sales that are below the industry average.                           • Understand what manufacturer’s requirements must be fol-
                                                 10. Your advertising is a key part of your sales mix. Ads help to       lowed with regards to ad layout, product logos or other
                                                  pre-sell the customer and help you close the sale faster. What         design determinations.
                                                  saves you time saves you money.
  10                                                                                                                                                                                                                                                                  11

Online advertising                                                                                                      Online advertising rates – Net rates
                                                                                                                                                                                                                                       Other options available.
                                                                                                                                                                                                                                       Call Saskia Elias at 250-380-5288 reaches more of the Victoria                                                                          VERTICAL SKYSCRAPER ADS                      IN-STORY ADS (big box)                               OTHER ADVERTISING OPTIONS:
                                                                                                                        GIF, JPG & Third-party                       GIF, JPG & Third-party Rich Media ad tags            Rich media, expandable ads, contests and
market than any other online newspaper                                                                                  Rich Media ad tags                               Run of Network $24 CPM†                          video available. Online ads also available on
                                                                                                                            Run of Network $16 CPM†                      Channel Specific $30 CPM†                        the Times Colonist sections of Driving,
                                                                                                         A                  Channel Specific $20 CPM†                Rich Media & in-page video
                                                                                                                                                                                                                          Remembering, Renting, Connecting,
As the leading Vancouver Island online destination for                                                                                                                                                                    Celebrating and Shopping
                                                                                                                        Rich Media & in-page video                       Run of Network $26.50 CPM†
local news, entertainment and information, times-                                                                           Run of Network $18.50 CPM†                   Channel Specific $32.50 CPM†                     † CPM – Cost per one thousand ad impres- is the ideal place to reach Victorians                                                                                                                                                                       sions.
                                                                                                                            Channel Specific $22.50 CPM†             Expanding – no video
online. Our unrivalled content collection – part of                                                                     Expanding – no video                             Run of Network $28.80 CPM†                       • All pricing is based on run of
CanWest’s 24/7 online news and information network                                                                          Run of Network $19.20 CPM†                   Channel Specific $36 CPM†               rotation and two targeting
                                                                                                                            Channel Specific $24 CPM†                                                                     specifications (e.g.: specific sections, days of the
– has become the first choice of Victorians and                                                                                                                      Expanding – Video                                    week, time of the day).
                                                                                                                                                                         Run of Network $31.30 CPM†                       • Can also target by country, province, area
Canadians in the online news and information category.                                                                  Expanding – Video
                                                                                                                                                                                                                          code, city, postal code, domains, domain type,
                                                                                                                            Run of Network $21.70 CPM†                   Channel Specific $38.50 CPM†
Updated every two hours – when the news happens.                                                               C            Channel Specific $26.50 CPM†             Placement: Exclusively on editorial (story) pages
                                                                                                                                                                                                                          ISP, operating system and frequency caps.
                                                                                                                                                                                                                          (Please note, a premium may apply if enhanced
                                                                                                                        Placement: Right column on front index                                                            targeting is used).
Online                                                                                                                  (Home) page and section index pages (News,   IMPULSE ADS                                          • All sites in the network including
                                                                                                                                                                                                                 use the Dart ad-serving
                                                                                                                        City, Sports, Arts, etc.)
demographics                                                                                         C                                                               GIF, JPG & Third-party Rich Media ad tags            system from DoubleClick, the leader in online
                                                                                                                                                                         Channel Specific $15 CPM†                        ad-serving technology. Dart is audited on an
    Age: 71% are 18–49                                                                                                  LEADERBOARDS                                                                                      ongoing basis by ABCInteractive, a subsidiary of
                                                                                                                                                                                                                          the Audit Bureau of Circulations.
    Gender: 57% female,                                                                                                 GIF, JPG & Third-party Rich Media ad tags                                                         • A 10% premium will be charged for each
                                                                                                                            Run of Network $16 CPM†                  RICH MEDIA & IN-PAGE VIDEO
            43% male                                                                                                                                                                                                      additional targeting (broadband users only,
                                                                                                                            Channel Specific $20 CPM†                    Channel Specific $18 CPM†                        area code, ISP, operating system, browser type,
    Household income:                                                                                                                                                                                                     frequency caps).
                                                                                                                        Rich Media & in-page video                   Placement: one exclusive permanent position
    60% earn $60K+                                                                                                          Run of Network $18.50 CPM†               (does not rotate) available on front index (home)    • Material deadline for GIF ads is two business
                                                                                                                                                                                                                          days from publication, five business days for
    42% earn $75K+                                                                                                          Channel Specific $22.50 CPM†             page and sub index pages.                            rich media.
Source: NADbank 2006 Victoria Adults 18+                                                                                                                             Format: 120x240 or 160x240 pixels, GIF or Rich       • All ads are subject to approval.
                                                                                                                        Expanding – no video                         Media                                                † Third party serving charges not included if
                                                                                                                            Run of Network $19.20 CPM†                                                                    applicable. Dollar volume discounts can be
Online reach                                                                                                                Channel Specific $24 CPM†                                                                     applied. rates are subject to change on 30 days
                                                                                                                                                                     BUTTONS $10 CPM†                                     notice.
     1,361,184 monthly                                                                                                  Expanding – Video                            Placement: right column on section index pages       • Please refer to Times Colonist Ad Rate Card
     page views to                                                                                                          Run of Network $21.70 CPM†               (News, City, Sports, Arts, etc.)                     or your advertising contract for other terms and
                                                                                                                            Channel Specific $26.50 CPM†                                                                  conditions.
                                                                                    B                                   Placement: Top of all pages
     the month of May 2007
Source: Omniture Site Catalyst report Internet Traffic
Report, page views May 2007
                                                                                                                           FROM BROAD REACH TO PRECISION
     Over 200,000 unique
     visitors per month to                                                              Sample of                                                                                                       Advertisers can reach any and every kind of person on
                                                                                                                                                                             the internet in the exact numbers their promotional
Source: comScore Media Metrix, Total Canada Home                                        online ad products                                                                                              goals require and at a cost per contact that is highly
and Work page views (Jan – March 2007)                                                                                                                                                                  competitive and cost-effective. Combine the power and
                                                                                        A Leaderboard (728x90 pixels)
                                                                               B                                                                                                                        reach of the Times Colonist and to
Online terms &                                                                          B Skyscraper (120x600 pixels)                                                                                   achieve the most cost-effective multimedia advertising
                                                                                        C Impulse Ad                                                                                                    solution for your business.
research sources
                                                                                          (160x240 or 120x240 pixels)                                                                                   Boost your REACH AND FREQUENCY and take your
Unique visitor: Any individual                                                                                                                                                                          advertising to a whole new level!
who accesses a website is
counted once in the given
                                                                                                                                                                                                                    For more information, contact your
time period. Equivalent to a                             Plus five exciting channels targeted to                                                                                                                    Times Colonist Sales Rep
site’s reach.
Source: comScore Media Metrix
                                                                    specific categories                                                                                                                             or Saskia Elias, Online Sales Specialist,
                                                                                                                                                                                                                    at 250-380-5288
Page view/Page impression: The                                                                                                                                                                                      or general switchboard: 380-5211
number of times any page/ad is
seen by end users. Corresponds
to impressions in traditional
                                                                                                                                                                                      Connected to your city
Source: Omniture Site Catalyst report.
  12                                                                                                                                                                                                                                                      13

Online display ads and specifications                                                                                                     Print specifications
                                                                                                                                          The Times Colonist uses a MAC platform and a                    Non PDF ads: Convert all colour files and
Online creative services available at no additional cost* through the Times Colonist.
*Expandable ads and 3rd party rich media may be subject to a 25% premium on rate card.                                                    complete PDF workflow.                                        documents to four-colour process (CMYK).
                                                                                                                                          • Submitted ad material must be Macintosh                     Photoshop documents, colour or grayscale, must
Flash animations limited to three loops maximum
                                                                                                                                            compatible. (QuarkXPress, InDesign, Illustrator,            have a minimum image size of 150 dpi and be
                                                                                                                                            Photoshop, Multi-Ad Creator or PDF file)                    saved as an EPS file. Do not include Colour Profile,
                                                                                                                                          • Ad material created in Microsoft products or                 Screen,Transfer or DCS settings in Photoshop files.
                                                                                                                                            Corel products will not be accepted.                              Please compress and supply ALL files and
   Skyscraper                                    Expandable skyscraper
                                                                                                                                            PDF files created using Acrobat Distiller are the               fonts used in formats other than PDF.
                                                                                                                                            preferred file format. PDF files created in any                    The Times Colonist reserves the right to
                                                                                                                                            other application are not recommended and                        substitute (comparable) fonts should fonts not
                                                                                           Leaderboard           Expandable leaderboard     are not reliable.                                                 be supplied or where technical difficulties
                                                                                                                                             Artwork and photos must be saved as EPS files                     demand substitution.
                                                                                                                                          prior to creating a PDF file and all photos must
                                                                                                                                          have a minimum image size of 150 dpi.
                                                                                                                                                                                                                 Methods of file transfer
                                                                                                                                          Colour must be CMYK generated. Black                                       • Times Colonist FTP site:
                                                                                                                                          and white ads must be created with
                                                                                                                                                                                                                          Username: general
                                                                                                                                          black-and-white art and photos and
120 x 600 pixels or                           120 x 600 or                               728 x 90 pixels       728 x 90 pixels initial                                                                                    Password: incoming
160 x 600 pixels                              160 x 600 pixels initial                   GIF: 40 kb max.       728 x 360 pixels exp.      saved as EPS files prior to creating a
GIF: 40 kb max.                               320 x 600 pixels exp.                      Flash: 40 kb max.
                                                                                                                                                                                                                          Default directory:
                                                                                                               Initial: 40 kb max.        PDF file.
Flash: 40 kb max.                             Initial: 40 kb max.                                              Expanded: 80 kb max.                                                                                       /General Incoming
                                              Expanded: 80 kb max.                                                                           When creating a PDF file “All Fonts
                                                                                                                                                                                                                              (Note: case sensitive)
                                                                                                                                          Embedded” must be selected in the
                                                                                                                                          print dialogue box. “Print Optimized”                                      • Outside website
                                                                                                                                          must be selected as the output choice.                                     • Outside FTP site
                                                                                                                                                                                                                     • Email to advertising:
   In-story ad (big                                Expandable in-story ad                  Impulse ad             Button                   For more information concerning the                             
   box)                                            (big box)                                                                                    creation of PDF colour ads,                                          Please include name of agency or
                                                                                                                                                   (settings and delivery),                                          graphic artist/composer of the ad and
                                                                                                                                                 please contact Kurt Kudor                                           the name of your Times Colonist sales
                                                                                                                                                       at 250-995-4424                                               representative in your email message.

                                                                                                                                                                             Understanding newspaper language
300 x 250 pixels or                            300 x 250 pixels or                       120 x 240 pixels or   120 x 90 pixels                                               Agate line: A unit of measure used        three standard columns wide and
250 x 250 pixels                               250 x 250 pixels                          160 x 240 pixels      GIF: 40 kb max.
600 x 250 pixels exp.                          GIF: 40 kb max.                           GIF: 40 kb max.                                                                     in setting advertising space. One         five inches tall (or deep) would be
Initial: 40 kb max.                            Flash: 40 kb max.                         Flash: 40 kb max.                                                                   agate line is one column wide by          15 column inches.
Expanded: 80 kb max.
                                                                                                                                                                             1/14 of an inch; 14 agate lines equal
                                                                                                                                                                                                                       Display advertising: Advertising
                                                                                                                                                                             one linear column inch.
                                                                                                                                                                                                                       that appears in any part of the pub-
                                                                                                                                                                               Column inch: A common unit of           lication except the Classified section.
                                                                                                                                                                                measure by newspapers, where-
Visit: to view examples of this exciting medium.                                                                                                                                                 Double truck: An advertisement
                                                                                                                                                                                  by ad space is purchased by
                                                                                                                                                                                                                       that occupies two facing pages
                                                                                                                                                                                   the width, in columns, and
                                                                                                                                                                                                                       including the margin between them,
                                                                                                                                                                                     the depth, in inches. For
                                                                                                                                                                                                                       commonly known as the gutter.
                                                                                                                                                                                       example, an ad that is
14                                                                                                                                                                                                                                              15

Ten creative principles                                                                                             6. Be distinctive
                                                                                                                        • Research recommends creating ads that are different
                                                                                                                        from competition and instantly recognizable.*
Designing effective newspaper advertisements                                                                              – demand participation and create a desire to
                                                                                                                            know more.
                                                                                                                          – surprise the reader.
1. Keep it simple                                          • Photos and illustrations are noticed 20-25 per cent          – find a way to expose expected information in an
                                                           more than no visuals or line art.***                             unexpected way.
 • One idea. Resist the temptation to say everything
 in one ad. Research supports communicating one            • Visuals that occupy half of the ad space attract 30
 idea clearly.                                             per cent more readers.***                                7. Make the ad likeable
 • Short headlines. Keeping headlines short is more        • One dominant visual generates higher readership            • According to research, five key factors contribute
 effective. As headlines grow, readership scores sink.*    scores than many small ones.                                 to likeability.**** In order of importance:
                                                                                                                         – meaningful (believable, informative)
2. Strive for an uncluttered look                         4. Appeal to readers                                           – energy (lively, appealing)
                                                                                                                         – ingenuity (amusing, clever)
 • Many readers will get their first impression of your
 business from your advertising. Do your ads convey
                                                           Newspapers are a reading medium, and there is an
                                                           opportunity to create very readable ads.                      – does not rub reader the wrong way (not                                                 STRENGTHS
                                                           • Have a strong headline. Grab attention and draw                irritating, silly, or worn out)
 the image you want?                                                                                                                                                                                              Broad coverage and the
                                                           the reader in so they want to know more.                      – warmth
 • Be generous with white space – it is probably the                                                                                                                                                              best reach of any medium
 most underestimated element in newspaper adver-           • A headline is more likely to be read if placed on
 tising. White space gives the elements in your            an illustration rather than a black, white or coloured   8. Highlight benefits,                                                                        Online sites have high
 ad breathing room, directing the eye to                                                                               not features                                                                               viewership and offer strong
 focus on a particular element in the ad.                                                                               • Consumers buy based on what the product will                                            bundling opportunities with
                                                            5. Colour grabs attention                                   do for them, not on its ingredients. People buy
3. Visuals make an                                              Research finds that colour:                             things to solve a problem (e.g. fix a car).
                                                                                                                                                                                                                  newspaper ads
   impact                                                        • Draws readers to ads and keeps them more             Focus on your customer benefits.                                                          Immediacy – daily
                                                                  involved in the advertising message***
 • The long-term memory has an
                                                                   • Boosts in-depth reading by:
                                                                                                                                                                                                                  publication creates a “buy
 almost unlimited capacity for                                                                                      9. Design for the medium                                                                      now” atmosphere, urgency
                                                                       – 60 per cent vs black and white ads
 the storage of visuals**                                                                                               • Bigger – make an impact with a double-page
                                                                       – 40 per cent vs two-colour ads*****
                                                                                                                          spread.                                                                                 Multitude of size options
                                                                                                                        • Local – ads can comment on the local events.                                            available
                                                                                                                        • Specific Days – ads can be planned for specific days.                                   Short lead times
                                                                                                                        • Immediacy – ads can seize the moment.
                                                                                                                                                                                                                  Used as a shopping
                                                                                                                    10. Tell the reader to buy now                                                                guide/planner
                                                                                                                        • When you end your ad with a call for action, such                                       Sections provide great edi-
                                                                                                                        as “call now,” or “come in today,” you are
                                                                                                                        increasing your ad’s selling power.
                                                                                                                                                                                                                  torial climate

                                                                                                                        • Add an element of urgency to your advertising by                                        Reader involvement and
                                                                                                                        setting a time limit. For example: “while quantities                                      commitment
                                                                                                                        last,” “for two days only,” “sold on a first-come,
                                                                                                                        first-serve basis only.”                                                                  Upscale readership
                                                                                                                    Sources:                                                                                      Tangible – can be clipped,
                                                                                                                    * Starch Research
                                                                                                                    ** Advertising Effectiveness, Giep Franzen, 1994
                                                                                                                    *** 10-Market study of 671 newspaper ads conducted for the Newspaper Association of America
                                                                                                                                                                                                                  saved, referred to, used on
                                                                                                                    by Roper Starch Worldwide, 1999
                                                                                                                    **** Biel and Bridgewater, 1990 in Advertising Effectiveness, Giep Franzen, 1994
                                                                                                                                                                                                                  shopping trips
                                                                                                                    † “Maximize Your Advertising Impact: NAA Elements of Newspaper Advertising” 1999
 16                                                                                                                                                                                                                               17

Basic steps to help you                                                                                                                    Month of _____________ 2009

determine your                                                                                                         1. Set departmental sales goals for this month
                                                                                                                                      Department                     Sales goal $                     % of goal

advertising budget                                                                                                                    ____________
                                                                                                                                      ____________                   ____________                    ____________

                                                                                                                       2. Develop this month’s ad budget
                                                                                                                                    Advertising as a per cent of sales              __________ %
                                                                                                                                    x Sales goal                                    $ __________
                                                                                                                                    = Dollars                                       $ __________
                                                                                                                                    + Co-op dollars                                 $ __________
                                                                                                                                    = Total monthly ad budget                       $ __________
Advertising is an investment in the success of your         3. Determine your budget using some of the same                         ÷ Earned newspaper rate                         $ __________ /line
business. Most businesses take a very logical                 factors as above. You may also want to look at:
approach to budgeting their ad expenditures for the            • norms for your industry                                            = Number of lines                               _________________
year. Here are some basic steps to follow, and a               • competitive activity over the year or quarter, in
budgeting tool.                                                  terms of volume
                                                               • purchase cycle for the product helps to determine
                                                                                                                       3. Decide departmental ad budgets
1. Determine the size of the ad required in inches.
                                                                 frequency                                               List the percentage of total monthly sales that each department contributes. Then, allocate the
  There are a number of factors to look at before
                                                               • type of product – for example, if you’re selling        appropriate percentage of your advertising budget for each department. Calculate the lineage for each
  deciding how large an ad to plan:
                                                                 $40,000 watches, you don’t want your ad to              department by multiplying its respective percentage of advertising budget by the total number of lines
   • the amount of space it will take to clearly and
                                                                 appear too small                                        in #2 above. NOTE: If you do not have a department structure, use product lines or categories.
     effectively showcase the product and any other
     information critical to the purchase decision such        • importance of the season or event to sales goals              Department                 % of goal                % of adv.                 Lineage
     as prices, addresses, phone numbers, sale dates,       4. Consider factors that will help get your ad noticed             ____________              ____________             ____________             ____________
     legal information                                        by more people. Colour, size and special positions all
   • what competitors are doing will help you decide          contribute to greater visibility.                                ____________              ____________             ____________             ____________
     whether you want to do similar ads or dominate         5. Frequency works. It’s an investment in results. You             ____________              ____________             ____________             ____________
     the medium by going larger, or in colour                 need to be seen more than once as different con-
   • importance of the message. If you’re having a            sumers come into the market at different times.
     one-day sale that is key to making your first quar-      Research shows that customers need to see an ad at       4. Schedule ads day by day
     ter, you may want a bigger ad.                           least three times before they react.                       Use the planning calendar to allocate your monthly advertising spending on a day-to-day basis. This
2. Convert the inches to columns and lines.                 6. Keep track of your results, bearing in mind both          will depend on your sales and promotional initiative for the month.
   • one agate line is one newspaper column wide by           external and internal factors:
     1/14 of an inch; there are 14 agate lines in one          • weather
     column inch. An ad that is three columns wide by
                                                                                                                       5. Goals achieved
                                                               • competitive activity
     five inches tall would be 15 column inches.               • your offer vs. the competitors’                         Department            Sales goal           Adv. budget       Lineage published Sales achieved
     Multiplied by 14 agate lines per inch, the result         • your sales people
     would be 210 agate lines in total. By multiplying                                                                   ____________        ____________           ____________          ____________          ____________
                                                               • point-of-purchase materials
     the total number of lines by your contract line           • feedback from customers                                 ____________        ____________           ____________          ____________          ____________
     rate, you will determine the cost of the ad in black
                                                            The more information you put down in your Planbook, the      ____________        ____________           ____________          ____________          ____________
     and white.
                                                            more useful it will be when you’re planning next year.

• Healthy Living

                                                                              • Healthy Living: Oct. 5
                                                                              • Island Events: Oct. 21

                   • Focus on Seniors   • Evergreen Fall    • Find Yourself
                                         Home Show           Downtown                November
                                        • Discover Sidney                     • Discover: Nov. 6
                                        • Fashion Profile                     • Green Guide: Nov. 16
                                                                              • Christmas Fashion Preview:
                                                                                Nov. 20
                                                                              • Holiday Magic: Nov. 25
                                                                              • Holiday Gift Guide: Nov. 25

• Shop Chemainus   • Island Events
                   • Your Westshore

• Planned Giving                                               • Discover
• Shop Chemainus

                                                                                                     • Discover: Nov. 6
                                                                                                     • Green Guide: Nov. 16
                                                                                                     • Christmas Fashion Preview:
                                                                                                       Nov. 20
                                                                                                     • Holiday Magic: Nov. 25
                                                               • Discover Sidney   • Find Yourself   • Holiday Gift Guide: Nov. 25
                     • Focus on Seniors

                                                                                                     • Holiday Gift Guide:
                                                                                                       Dec. 2, 9, 16, 23

• Green Guide        • Your Westshore     • Discover Oak Bay   • Christmas
                                                                 Fashion Preview
                                                               • Fashion Profile

• Shop               • Holiday Magic
  Chemainus          • Holiday
                       Gift Guide

• CHBA CARE Awards
                   • Holiday            • Discover Sidney                          Scheduled
                     Gift Guide                                                     features
                                                                                   B6     T IMES C OLONIST S ATURDAY D ECEMBER 22 2007                                                                                                                                                                                                                                      A DVERTISING F EATURE

                                                                                    Discover new ways to get into holiday spirit
                                                                                              BY JOANNE SASVARI                                                                                                                                                                                                                                     She also likes the Wine Signature
                                                                                           For CanWest News Service                                                                                                                                                                                                                             Tasting Kits developed by Canada’s own
                                                                                                                                                                                                                                                                                                                                                master sommelier, John Szabo, and
                                                                                                                                                                                                                                                                                                                                                available for $35 exclusively through his

                                                                                             ere’s to the spirits of the season.
                                                                                             There’s nothing like a bottle of                                                                                                                                                                                                                   website for The Centre for Vine Affairs
                                                                                             the best to keep the beer geeks,                                                                                                                                                                                                                   ( “They are interactive
                                                                                   scotch lovers, oenophiles and cocktail                                                                                                                                                                                                                       kits that help you to recognize scents in
                                                                                   aficionados on your list happy. But                                                                                                                                                                                                                          wines and teach about your favourite
                                                                                   there’s a wide range of drinks-related gifts                                                                                                                                                                                                                 grape varietals,” d’Amato says.
                                                                                   to choose from, and for help we turned                                                                                                                                                                                                                           She also suggests electronic gift cards
                                                                                   to some of the top pros in the business.                                                                                                                                                                                                                     from your favourite wine store, a
                                                                                       The most useful gift for a cocktail                                                                                                                                                                                                                      membership in a wine-of-the-month
                                                                                   lover, says Graham Warner, bar manager                                                                                                                                                                                                                       club or a bottle of Canadian bubbles,
                                                                                   at Calgary’s Raw Bar, would be “a proper                                                                                                                                                                                                                     such as Henry of Pelham Cuvee
                                                                                   Boston shaker set, because too many                                                                                                                                                                                                                          Catharine Brut from the Niagara region
                                                                                   people are using the three-piece ones.                                                                                                                                                                                                                       ($29.95).
                                                                                   They’re just not as easy to use.”                                                                                                                                                                                                                                In addition, wine lovers who are also
                                                                                       He also recommends a Hawthorne                                                                                                                                                                                                                           gadget lovers may enjoy the Waring Pro
                                                                                   strainer (that’s the one with the coiled                                                                                                                                                                                                                     PC100 Professional Wine Chiller.
                                                                                   wire around the edge) as well as a tea                                                                                                                                                                                                                           It’s a sleek black and stainless steel
                                                                                   strainer, bar spoon and a metal                                                                                                                                                                                                                              electric cooler that cools one bottle at a
                                                                                   straw/spoon, which is great for blended                                                                                                                                                                                                                      time. It’s available through
                                                                                   drinks.                                                                                                                                                                                                                                             for $99.95
                                                                                        “And a box of demerera sugar cubes                                                                                                                                                                                                                      (regularly $190); to place an order from
                                                                                   and absinthe spoons,” he adds.                                                                                                                                                                                                                               Canada, call toll-free: 1-866-328-5412.
                                                                                                                                   Barman Nick Devine demonstrates the Swing-a-Way retro hand ice crusher at the Cascade Room, Vancouver.                                                                        CanWest News Photo
                                                                                                                                                                                                                                                                                                                                                    Finally, there’s nothing like whisky to
                                                                                        Bar tools are widely available at
                                                                                   kitchen supply stores, at a variety of          caipirinhas, Nick Devine, bar manager at                                                    must-have.”                                              Quebec’s Brickstone Fine Foods                          warm the soul on a winter’s day.
                                                                                    prices.                                        The Cascade Room in Vancouver, has a                                                           The retro ice crusher is widely                       ( or 1-800-663-                         One luxurious choice is J.P. Wiser’s
                                                                                        One good source online is Williams-        suggestion: The Swing-a-Way retro hand                                                      available at kitchen supply stores across                0416) or the Wild Hibiscus Flowers                      Red Letter Whisky, a limited edition
                                                                                    Sonoma, where you can get a bar tool           ice crusher.                                                                                Canada or online at                                      from Vancouver’s Garnish Girls (1-800-                  super-premium aged Canadian whisky
                                                                                    set for $60 to $70 or a monogrammed                 “It crushes the ice into pebble form.                                         for $47.49.                          961-0249).                                              presented in a beautiful walnut case. It
                                                                                    stainless steel cocktail shaker for $24 to     It’s great in mojitos — a mojito isn’t the                                                     Other ideas for cocktail lovers could                     And, of course, a cocktail guide is                 retails across Canada for a suggested price
                                                                                    $32 (                 same without it,” he says. “For someone                                                     include gourmet garnishes such as the                    always a good idea. Good Spirits: Recipes,              of $150.
                                                                                        For anyone who loves mojitos or            who really loves their cocktails, it’s a                                                    Olives Bathed in Vermouth from                           Revelations, Refreshments, and Romance,                     And, for a truly decadent drinking
                                                                                                                                                                                                                                                                                        Shaken and Served with a Twist by A.J.                  experience, nothing can beat Johnnie
                                                                                                                                                                                                                                                                                        Rathbun (Harvard Common Press,                          Walker’s Blue Label King George V
                                                                                                                                                                                                                                                                                        $35.95) will mix up your cocktail                       Edition. This smooth, complex blend is
                                                                                                                                                                                                                                                                                        routine with 450 of the world’s best                    handcrafted from some of the oldest,
                                                                                                                                                                                                                                What to give                                            cocktail recipes, organized by theme.                   rarest whiskies in Scotland. Only 200
                                                                                                                                      Suffering                                                                                 that special                                                For wine lovers, Sara d’Amato,                      bottles of it are available in Canada,
                                                                                                                                        from S.A.D.?                                                                            person this                                             sommelier at Truffles in the Four Seasons               where it retails for a heart-stopping $695.
                                                                                                                                                   Feeling the                                                                  Holiday?                                                Toronto, suggests a copy of Tony                            It’s definitely a special occasion
                                                                                                                                                     Winter Blues?                                                                                                                      Aspler’s Wine Atlas of Canada (Random                   scotch, says Jonathan Driver, Johnnie
                                                                                                                                                                                                                                How about the                                            House Canada, $60).                                    Walker’s international brand ambassador.

                                                                                                                                                                                    ALL S.A.D. LIGHTS
                                                                                                                                                                                                                                gift of confidence?
                                                                                                                                                                                                                                            Gift Certificates
                                                                                                                                                                                                                                                                                             “It’s the first publication of its kind
                                                                                                                                                                                                                                                                                         related to Canadian wine written by
                                                                                                                                                                                                                                                                                         Canada’s foremost wine critic,” she says.
                                                                                                                                                                                                                                                                                                                                                    “It could be a great gift for someone
                                                                                                                                                                                                                                                                                                                                                else, or it could be a great gift for
                                                                                                                                                                                                                                                                                                                                                myself,” he says, laughing. “Hint.”
                                                                                                                                                                                                                                toward any service or product offered at
                                                                                                                                                                  LIGHT UP A LIFE!
                                                                                                                                                  The SADelite was designed for people who
                                                                                                                                                   suffer from seasonal affective disorders. This
                                                                                                                                                                                                                                          Acacia Dermacare.                                                                             Love Your Skin...
                                                                                                                                                                                                                                                                                                                                    • IPL Photo Rejuvenation ~                   treatment
                                                                                                                                          attractive desk lamp will bring Spring light levels into
                                                                                                                                                your home during dark, depressing winter days.
                                                                                                                                                                                                                               Specializing in Skin Care and the exclusive                                                                 for sun damage, rosacea, redness and brown spots.
                                                                                                                                                      Try before you buy: RENTAL – $60/month.
                                                                                                                                               Apply 1st month rental to purchase price – $250                                       DF Facial - Hollywood’s Choice                                                                 • Soft Tissue Fillers ~ Juvederm, Teosyal.
                                                                                                                                                       Northern Light Technologies                                                                                                                                                  • Botox
                                                                                                                                                                                                                                                                                                                                    • Skin Care Products & Peels
                                                                                                                                                                                                                                   Contact Dr. Setterfield
                                                                                                                     3098 Nanaimo Street                                        N
                                                                                                                                                                                     MALL                 FINLAYSON                      250.381.7546                                                                               Dr. Kenneth Smith


                                                                                                                                                                                                                                                                                                                                    BOARD CERTIFIED PLASTIC SURGEON B.Sc., M.D., F.R.C.S.
                                                                                                                                                                                    LARCH                      Y
                                                                                                                                                                                                             INN                    Acacia Dermacare

                   • Holiday

                                                                                                                  Toll Free 1-800-668-1433                                      S

                                                                                                                                                                                                                                                                                            595-3888                                    1 0 6 - 2 0 2 0 Richmond Ave., Victoria, C , V 8 6 R 5
                                                                                                                                                                                                                                                                                                                                        106-2020 R i c h m o n d A v e . , V i c t o r i a , B C, V8 R 6R5


                                                                                                                                                                                                                                                                                                                                        w w w. k a s m i t h p l a s t i c s . c a

• Shop Chemainus                                                                        LAMBSKIN SLIPPERS
                                                                                        Crafted from New Zealand’s finest
                                                                                        chrome-tanned lambskin, our slippers are
                                                                                        unparalleled for comfort
                                                                                                                                                                                                                                   BETTER BICYCLES

                     Gift Guide
                                                                                                                                                                                                                                                      KATMANDU                                                                                                         KONA DEW
                                                                                        and durability. All                                                                                                                                               • The bike every child wants
                                                                                                                                                                                                                                                                                                                RUN BIKES                                                        • Great value
                                                                                                                                                                                                                                                                                                                                                                                 • Community, Goose or just
                                                                                                                                                                                                                                                            for Christmas!                                                SALE
                                                                                                                                                                                                                                                                                                                                                                                   plain fun riding!
                                                                                        slippers are pure                                                                                                                                                 • Heavy duty frame, shocks, fat
                                                                                                                                                                                                                                                            tires and disk brakes
                                                                                                                                                                                                                                                                                                                       9999                                                      • Light, fast and comfortable

                                                                                        wool, fleece-                                                                                                                                                                    SALE                                               Boys’ &                                                              SALE

                                                                                        lined and                                                                                                                                                                  $
                                                                                                                                                                                                                                                                      46999                                                   Girls’
                                                                                        washable too.                                                                                                                                                                                        REMEDY         Reg.
                                                                                                                                                                                                                                                                                             HELMET         Sale
                                                                                                                                                                                                                                                                                                                                                   WATERPROOF GEAR
                                                                                                                                                                                                                                        KIDS BIKES                                                          11999

                   • Focus on Seniors
                                                                               637 Fort St. 383-4040                                                                                                  36                                                                                                              $
                                                                                                                                                                                                                                    To Choose
                                                                                                                                                                                                                                                                                            BELLISTIC HELMET   Sale
                                                                                                                                                                                                                                                                                                                          7999                          15999
                                                                                                                                                                                                                                                                                                   ARMOUR             20% OFF                                          GLOVES
                                                                                                                                                                                                                                                                                                        ALL      DVDs
                                                                                                                                                                                                                                           NO GST                                                       • Mountain • Road • Training                        PANTS
                                                                                                                                                                                                                                         ON ALL KIDS                                                                                                      $
                                                                                                  Give the gift of peace, tranquility, relaxation….                                                                                        BIKES!                                                                 20% OFF                                   9499
                                                                                                                Give an exquisite Santé Spa experience                                                                                          GIFT CERTIFICATES
                                                                                                                                                                                                                                                     • Any Amount
                                                                                                                                                                                                                                                                                                                                                                             FANTOM X3
                                                                                                Purchase a $100 gift card and receive a complimentary gift                                                                                      • Good at Both Locations

                                                                                                                                                                                                                                                                                                                                                              • Super bright LED light   • 54,000 MCD power
                                                                                                                                                                                                                                                                                                                                                              • 160 hour running time    • Batteries included

                                                                                                                                                                                                                                                                                                               20% OFF                                                                      SALE

                                                                                            Purchase gift cards in the spa boutique, by phone or online
                                                                                                                     Santé Spa Bear Mountain
                                                                                                                                                                                                                                                                                                                 ALL LOCKS
                                                                                                                                                                                                                                                                                                                 AND PUMPS                                    Reg. $29.00
                                                                                                       1999 Country Club Way Victoria, BC 250.391.3920                                                                                                                                                                                  VICTORIA • 384-4722       SIDNEY • 656-1512
                                                                                               1.866.550.0772                                                                                                                                                                                650 Hillside Avenue                     9781A Second Street
                                                                                                                                                                                                                                                                                                                                        Mon-Sat 9-5:30                               Mon-Sat 9-5:30
                                                                                                                                                                                                                                        Selling better bikes for over 48 years.                                                                     OPEN SUNDAY DEC. 23RD – 10:00 TO 4 PM

                                                                              • Holiday Gift Guide:
                                                                                Dec. 2, 9, 16, 23

• Shop Chemainus   • Holiday            • Discover Sidney   • Find Yourself
                     Gift Guide         • Fashion Profile    Downtown
                   • Your Westshore                                                                                            January
                                                                              • Bridal Expo: Jan. 21
                                                                              • Healthy Expo: Jan. 22
                                                                              • Healthy Living: Jan. 25
                                                                              • Your Money: Jan. 20, 27

                   • Holiday
                     Gift Guide
                                                                                          TIMES COLONIST                                                                           ADVERTISING FEATURE                                                   TUESDAY, JANUARY 22, 2008   C5

                                                                                          Tips for finding the right
                                                                                             wedding day florist
                                                                                                          ne of the more aestheti-
                                                                                                          cally appealing and, as a
                                                                                                          result, noticeable parts of
                                                                                                          a wedding are the floral
                                                                                                          arrangements. The right
                                                                                                                                                                                          Welcome to the
                                                                                          choice of flowers can add that much
                                                                                          more to an already special day, while
                                                                                          the wrong choice can become an irri-
                                                                                          tating distraction from the bride and
                                                                                                                                                                                           Victoria Bridal
                                                                                          groom. To make sure your arrange-
                                                                                          ments are a perfect addition, instead of
                                                                                          an eyesore, consider the following
                                                                                                                                                                                          Exhibition 2008
                                                                                          • Ask around
                                                                                              Recently married friends who live
                                                                                          nearby should be able to recommend
                                                                                          a good florist or at least keep you
                                                                                          from making the same mistakes they
                                                                                                                                                                                         M       y name is Rick Scheffers, co-ordinator of the Vancouver Island Bridal
                                                                                                                                                                                                 Exhibition. I would like to extend an invitation to all brides and grooms as
                                                                                                                                                                                                 well as their guests and family to attend the annual Victoria Bridal
                                                                                                                                                                                         Exhibition 2008 on Sunday, Jan. 27, at the Pearkes Recreation Centre. The event
                                                                                                                                                                                         runs from 10:00 a.m. until 5:00 p.m.
                                                                                          made. Ask about particular arrange-
                                                                                          ments and what styles they chose. If
                                                                                          you attended their wedding try and                                                             Once again the Bridal Exhibition will be held at the Pearkes Recreation Centre. The
                                                                                          remember the type of event it was, be                                                          move has been a very popular one with both the exhibitors and the attendants of the
                                                                                          it a formal party or a more casual                                                             show. We can offer more free parking, a much better floor plan and — most of all —
                                                                                          gathering.                                                                                     a more central location for the show.
                                                                                              Oftentimes, the nature of the wed-
                                                                                          ding can dictate what arrangement                                                              A Vancouver Island-owned and operated company, we have hosted the Bridal
                                                                                                                                        The right florist can bring to life your         Exhibition for over 13 years. Each year has been very successful and this year will
                                                                                          might be most appropriate.                    vision of wedding day perfection.
                                                                                              If none of your friends in the area                                                        live no doubt again live up to those expectations.
                                                                                          have recently walked down the aisle,
                                                                                          ask the staff at the reception hall or                                                         This Bridal Exhibition, Vancouver Island’s largest bridal show, features exhibits from
                                                                                                                                        ask for an itemized estimate.
                                                                                          where the ceremony itself will be tak-           This will ensure that you won’t be            Truffles Catering, Jennings Florists, Moores the Suit People, Thrifty Foods and The
                                                                                          ing place. Chances are, they’ve been          surprised when it comes time to pay              Bay. Look for fashion shows … and much more. Each bride will receive a compli-
                                                                                          exposed to numerous arrangements              the bill and can pick only those items           mentary Wedding Experts Bridal Planner and have the opportunity to enter the draw
                                                                                          and seen them in action, so they could        that fit within your budget.                     for a Honeymoon to Mexico or one or two Trips to Las Vegas, provided through
                                                                                          prove to be a valuable resource.                                                               Marlin Travel and Transat Holidays.
                                                                                                                                        • Ask about using flowers that are
                                                                                          • View a portfolio                            in-season
                                                                                              If a florist is worth hiring, he should                                                    Brides-to-be can register and/or purchase tickets in advance through our website at
                                                                                                                                           This can be a good way to save       or by visiting any Thrifty Foods location on the Island.
                                                                                          have a portfolio of past weddings he’s        money. Using out-of-season flowers
                                                                                          worked on. This can be your best way                                                           Tickets are also available at the door. Ticket prices are $7.50 in advance and $10.00
                                                                                                                                        will cost more, while in-season flowers          at the door.
                                                                                          to gauge how the image in your head           and those specific to your region of
                                                                                          might match up with what the florist          the country can considerably lessen
                                                                                          will provide come the big day. Some           the blow on your budget.                         Our website is also an online Bridal Guide to help you organize your special day.
                                                                                          florists can also put together a sample          Filler material, such as leaves and           For exhibitor information, bridal resources and wedding planning guides, please go
                                                                                          bouquet. If a florist has no portfolio,       berries, can also save money but be              to or call us at 1-800-451-0277.
                                                                                          seriously consider going elsewhere.           pleasing to the eye.
                                                                                          • Go prepared                                 • Get delivery service information               I would like to thank our sponsors, the Victoria Times Colonist, 100.3 the Q, 91.3
                                                                                              When going to visit or interview a        before signing on the dotted line                The Zone, A-Channel and Marlin Travel. Without them, we could not have made this
                                                                                          florist, bring as much as information as                                                       event possible.
                                                                                                                                            Make sure you know if the florist
                                                                                          possible.                                     moves the arrangements between loca-
                                                                                              If you can bring along a picture of                                                        I would also like to take this opportunity to thank everyone who attends the Victoria
                                                                                                                                        tions and rearranges at the reception
                                                                                          both the bride’s dress and at least the       or wherever you go once the ceremo-              Bridal Exhibition and wish much happiness on your wedding day.
                                                                                          colour of the bridesmaids’ gowns, this        ny is over.
                                                                                          can be a big help in making sure you             No couple wants to worry about                Sincerely,
                                                                                          select flowers that coordinate. Also,         moving the flowers themselves, so                Rick Scheffers
                                                                                          know exactly what you’ll be needing,          make sure these arrangements are list-
                                                                                          such as how many arrangements, bou-           ed in the final agreement.
                                                                                          quets, boutonnieres and corsages, and

                                                                                     • Bridal Expo: Jan. 21
                                                                                     • Health Expo: Jan. 22
                                                                                     • Healthy Living: Jan. 25
            • Focus on                         • Discover Sidney   • Find Yourself   • Your Money: Jan. 20, 27
             Seniors                           • Fashion Profile    Downtown
                                                                                     • RRSPs: Feb. 4, 11
                                                                                     • Your Money
                                                                                     • Engagements and
                                                                                       Weddings: Feb. 9
                                                                                     • Dine Around: Feb. 18

            • Your Money       • Bridal Expo   • Health Expo
            • Your Westshore

• Healthy   • Your Money       • Discover
 Living     • Your              Oak Bay
                • Your Money         • RRSPs                                                   Scheduled

• Engagements   • Your Money         • RRSPs
 and Weddings   • Focus on Seniors

                                                                                           • RRSPs: Feb. 4, 11
                                                                                           • Your Money: Feb. 3, 10
                                                                                           • Engagements and
                • Your Westshore     • Dine Around   • Discover Sidney   • Find Yourself     Weddings: Feb. 9
                                                     • Fashion Profile    Downtown         • Dine Around: Feb. 18

                                                                                           • Education Life: Mar. 3
                                                                                           • Discover: Mar. 19
• Education Life                                                                Scheduled

• Focus on
                                                                        SPRING - SUMMER 2008

                                                                      • Education Life: Mar. 3
                                                                      • Discover: Mar. 19

• Your                          • Discover          • Find Yourself
 Westshore                      • Discover Sidney    Downtown
                                • Fashion Profile
                                                                      • Green Guide: Apr. 12
                                                                      • Healthy Living: Apr. 19
                                                                      • Summer Fashion
                                                                        Preview: Apr. 23
                                                                      • TC 10K Race: Apr. 27

                   • Discover
                    Oak Bay

                                                                                      • Green Guide: Apr. 12
                                                                                      • Healthy Living: Apr. 19
                                                                                      • Summer Fashion
                                                                                        Preview: Apr. 23
                                                                                      • TC 10K Race: Apr. 27

• Green Guide                      • Focus on   • Discover Sidney   • Find Yourself              May
                                    Seniors     • Fashion Profile    Downtown
                                                                                      • Island Events: May 3
                                                                                      • Garden Oasis: May 5
                                                                                      • Swiftsure: May 20
                                                                                      • Bike to Work Week: May 22
                                                                                      • Cosmetic Rejuvenation:
                                                                                        May 26

• Healthy Living                   • Your       • Summer
                                    Westshore    Fashion

                   • TC 10K Race

• Island Events   • Garden Oasis
                  • Focus on Seniors                                                                              She’s single, 35, beautiful, intelligent, creative, successful, and she’s hired a matchmaker.

                                                                                                                 Check out her detailed ad at, or better yet email me for more info at
                                                                                                                           Or call 604-488-1477 for a personal and confidential interview. Fees paid for by this client.

                                                                                                            • Island Events: May 3
                                                                                                            • Garden Oasis: May 5
                                                                                                            • Swiftsure: May 20
                                                                                                            • Bike to Work Week: May 22
                                                                                                            • Cosmetic Rejuvenation:
                                                     • Discover Sidney                    • Find Yourself     May 26
                                                     • Fashion Profile                     Downtown
                                                                                                            • Garden Oasis: Jene 2
                                                                                                            • TC Golf Open: June 8
                                                                                                            • Summer Fun: June 17, 24
                                                                                                            • Healthy Living: June 28
                                                                                                            • Grad: June 29

                  • Your               • Swiftsure                       • Bike to Work
                   Westshore                                              Week

                  • Cosmetic           • Discover
                   Rejuvenation         Oak Bay
                                    • Garden Oasis                                                                 Scheduled
                                                                                                                   B6       WEDNESDAY, JUNE 25, 2008                                                                                                                ADVERTISING FEATURE                                                                                                TIMES COLONIST


                                                                                                                     All ages can learn
                                                                                                                    the FUNdamentals
                                                                                                                   of soccer the fun way
                                                                                                                   A       superbly organized, total soccer experience is now in its 29th
                                                                                                                           year! Soccertron has been offering summer weeks packed with
                                                                                                                           fun and learning for almost 30 years.
                                                                                                                       The staff has never forgotten that FUN is the most important part
                                                                                                                   of the FUNdamentals of soccer.
                                                                                                                       At Soccertron we make sure that skills are taught correctly so as to
                                                                                                                   form a basis for future soccer development.
                                                                                                                       SOCCERTRON has designed camps specifically for all ages, and
                                                                                                                   for beginners to experienced players.
                                                                                                                       Each camp includes five days of terrific teaching, endless enthusi-
                                                                                                                   asm and great games.
                                                                                                                       With many hours of instruction, we pack almost a whole season’s
                                                                                                                   practice time into one week.
                                                                                                                       Players are placed on World Cup teams and instantly develop a
                                                                                                                   team spirit and rapport with their coaches. Emphasis is on improving
                                                                                                                   individual skills, developing proper techniques and most importantly,
                                                                                                                   having fun.
                                                                                                                       There are many summer camps to choose from these days but
                                                                                                                   what other camp can boast nearly three decades and two generations
                                                                                                                   of happy campers?                                                                                                                                                                                                                                                     Soccertron soccer
                                                                                                                       If you and your children are looking for a memorable summer                                                                                                                                                                                                       camps, for all
                                                                                                                   camp experience, then Soccertron is for you.                                                                                                                                                                                                                          ages and levels
                                                                                                                                                                                                                                                                                                                                                                                         of experience,
                                                                                                                     For more information or to register for Soccertron, phone (250) 477-                                                                                                                                                                                                put the emphasis
                                                                                                                   3734 or visit visit                                                                                                                                                                                                                               on having fun.

                                                                                                                                                                                                                               Camps for All Ages!
                                                                                                                                                                                                                                                                                                                 CRD REGIONAL PARKS
                                                                                                                                                                                            For a touch
                                                                                                                                                                                            of Provence
                                                                                                                                                                                            in Victoria!

                                                                                                                                                                                                                               COUNSELOR-IN-TRAINING NEW PROGRAM!
                                                                                                                                                                                                                                                                                                                    Piquing your
                                                                                                                                                                                                                                                                                                                   natural curiosity
                                                                                                                                                             3505 Happy Valley Road • 474-5767                                    ages 16+ $400 per 2-week program
                                                                                                                      Lavender July 4,27, andand 29th July 11, 12 and 13th 1st
                                                                                                                                              6th plus
                                                                                                                                                       plus the Holiday, July                                                     CIT 1: June 30-July 4 & July 7-11; CIT 2: July 7-July 11 & July 14-18
                                                                                                                        Daze Celebrating 20$5 per of Lavender!
                                                                                                                               10 am - 5 pm •
                                                                                                                                                         adult                                                                 CREW ages 15~16 $350 per 2-week program (Crew 2 - $315)
                                                                                                                                                                                                                                  Crew 1: July 14-18 & July 21-25; Crew 2: July 28-Aug 1 & Aug 4-7;
                                                                                                                                  2008                                                       Crew 3: Aug 11-15 & Aug 18-22

                                                                                                                                                                                                                               JUNIOR COED CAMP ages 8~11 (includes Climbing Wall)                                           hether you are six or 60, CRD
                                                                                                                                                                                                                                  Jr Coed 1: July 7-11 — $315; Jr Coed 2: Aug 11-15 — $325                                   Regional Parks has a nature
                                                                                                                                                                                                                               INTERMEDIATE COED CAMP ages 11~14 (includes Low Ropes & Climbing Wall)                        program for you.
                                                                                                                                                                                                                                  Int Coed 1: June 30-July 4 — $315; Int Coed 2: Aug 18-22 — $325                    Discover your regional parks and
                                                                                                                                                                                                                               GIRLS CAMPS Jr Girls ages 8~11 - July 21-25 - $325;                               trails by joining one of our interpreters
                                                                                                                                                                                                                                             ages 11~14 - July 14-18 - $325                                      for free guided hikes and drop-in events
                                                                                                                                                                                                                               BIKE CAMP HURRY! SELLS OUT FAST!                                                  throughout the year.
                                                                                                                    Soccertr n                                                                                                    ages 11~15 — $310; Camp 1: July 20-25; Camp 2: Aug 10-15
                                                                                                                                                                                                                               WATERSPORTS CAMP ages 11~14 — $325 July 28-Aug 1 (includes Tubing)
                                                                                                                                                                                                                                                                                                                     Join us to partake in a little mam-
                                                                                                                                                                                                                                                                                                                 malian madness, create a sand creature,
                                                                                                                    SUMMER SOCCER EXCITEMENT!                                                                                  FAMILY CAMP               ages 3~6 $75; ages 7~13 $125; 14+ $175                  explore in a tide pool, play a snake game
                                                                                                                                                                           Half Day Camps                                      PARENT & CHILD CAMP Aug 4-7                      $75; ages 7~13 $125; 14+ $175    or go birding.
                                                                                                                    Full Day Camps                                                                                                                                                                                   Learn about feathered descendants of
                                                                                                                    July 14-18 Oak Bay (at High School)          595 7946 July 7-11 Juan De Fuca (at David Cameron) 477 3734   George Pringle Memorial Camp
                                                                                                                    Jul 28-Au 1 Peninsula (at McTavish School)   656 7271 July 7-11 Oak Bay (at Windsor Park)       595 7946   Shawnigan Lake, BC, United Church of Canada                                       dinosaurs or go “bug-eyed” over the fas-
                                                                                                                    Aug 11-15 Oak Bay (at High School)           595 7946 July 14-18 Peninsula (at Centennial Park) 656 7271   O ce: 932 Balmoral Rd., Victoria B.C. V8T 1A8                                     cinating world of insects at Elk/Beaver
                                                                                                                    Aug 18-22 Salt Spring (at High School)       477 3734 July 21-25 Saanich (at Royal Oak School)  475 7600
                                                                                                                                                                                                                                                                                                                 Lake. Bring a picnic lunch and sneak a
                                                                                                                    Aug 25-29 Juan De Fuca (at JDF Fields)       477 3734 Aug 18-22 Peninsula (at Centennial Park)  656 7271
                                                                                                                                                                          Aug 18-22 Salt Spring (at High School)    477 3734                                   EASY ONLINE REGISTRATION!                         peak at our most avid sun worshippers

                                    • Focus on Seniors
                                                                                                                                                                          Aug 25-29 Oak Bay (at High School)        595 7946                                                                                     and swimming enthusiasts — the har-

                   • TC Open Golf
                                                                                                                                                                                                                          UCC & BCCAAccredited
                                                                                                                                                                                                                                                                                                                 bour seals at Witty’s Lagoon.
                                                                                                                                                                                                                                                                                                                     Paddle out for a naturalist-led canoe
                                                                                                                                                                                                                                                                                                                 program on Matheson, Beaver and               A youngster sports a seal mask during the
                                                                                                                                                                                                                                                                                                                 Thetis lakes. Canoe equipment and             Seals Nature Program at Tower Point, Witty’s
                                                                                                                                                                                                                                                                                                                 instruction are provided at minimal           Lagoon Regional Park.
                                                                                                                                                                                                                               Capital Regional District                                                         cost, and no experience is necessary. If
                                                                                                                                                                                                                                                                                                                 your group would like to explore a
                                                                                                                                                                                                                                                                                                                 regional park by canoe, why not book          cultural history at our nature centres at
                                                                                                                                                                                                                                                                                                                 your own canoe program? The program           Witty’s Lagoon, Francis/King and
                                                                                                                                                                                                                               Regional Parks Nature Programs                                                    can accommodate as many as 10 pad-            Beaver Lake.
                                                                                                                                                                                                                                                                                                                                                                   For more information, contact CRD
                                                                                                                                                                                                                                                                                                                 dlers and six passengers. We provide
                                                                                                                                                                                                                                                                                                                 paddles, lifejackets, canoes and instruc-     Parks at (250) 478-3344, visit
                                                                                                                                                                                                                                                                                                                 tion, and promise an unforgettable expe- or pick up brochures
                                                                                                                                                                                                                                                                                                                 rience at a reasonable cost.                  at libraries, recreation centres and CRD
                                                                                                                                                                                                                                                                                                                     There is also a world of natural and      offices.

                                                                                                                                                                                                                                                                                                                 GEORGE PRINGLE MEMORIAL CAMP

                                                                                                                                                                                                                               Paddle Out…for a naturalist-led canoe program on
                                                                                                                                                                                                                               Matheson, Beaver and Thetis Lakes                                                 Typecasting irrelevant at camp
                                                                                                                                                                                                                               $15 (15 yrs+); $8.50 (5–14 years and adult non-paddlers)
                                                                                                                                                                                                                                                                                                                                                               ety become irrelevant at camp.
                                                                                                                                                                                                                               Drop in to our free special events for all ages:
                                                                                                                                                                                                                               July 4—Marine Day
                                                                                                                                                                                                                               10 a.m.–2 p.m., Witty’s Lagoon Regional Park
                                                                                                                                                                                                                                                                                                                M           any parents have no idea what
                                                                                                                                                                                                                                                                                                                            a great value and advantage
                                                                                                                                                                                                                                                                                                                            camping is for their children.
                                                                                                                                                                                                                                                                                                                    For some youth, giving up their I-
                                                                                                                                                                                                                                                                                                                 pod or Nintendo D, seems like the
                                                                                                                                                                                                                                                                                                                                                                   One camper, worried about the expe-
                                                                                                                                                                                                                                                                                                                                                               rience he was going to have, arrived at
                                                                                                                                                                                                                                                                                                                                                               George Pringle Memorial Camp in
                                                                                                                                                                                                                                                                                                                                                               Shawnigan Lake and refused to get out
                                                                                                                                                                                                                               July 17—I’m a Mammal and So Are You                                               world is ending. However, at camp, you        of the car. It took his cabin leaders about
                                                                                                                                                                                                                               11 a.m.–2 p.m., Elk/Beaver Lake Regional Park                                     not only have to give up the electronics      half-an-hour to talk him into giving it a
                                                                                                                                                                                                                               July 18, Aug. 1—Beach Day                                                         but also junk food and other social trap-     try. He ended up having the week of his
                                                                                                                                                                                                                               10 a.m.–1 p.m., Witty’s Lagoon Regional Park                                      pings. So why camp?                           life!
                                                                                                                                                                                                                                                                                                                    Whether the camp is religious or               This type of story is common at
                                                                                                                                                                                                                               July 20—Seals! Seals!                                                             non-religious based, almost every             almost every camp world-wide and yet
                                                                                                                                                                                                                               11 a.m.–2 p.m., Witty’s Lagoon Regional Park                                      camper feels a special spiritual experi-      the majority of families are unaware of
                                                                                                                                                                                                                               July 24—The Feathered Dinosaurs of Victoria                                       ence at camp. Being outdoors, living in       the value of camping.
                                                                                                                                                                                                                               11 a.m.–2 p.m., Elk/Beaver Lake Regional Park                                     a rustic setting with excellent meals and         Camp is not about the games and
                                                                                                                                                                                                                                                                                                                 a group of people they have never met         crafts, for these are only tools in achiev-
                                                                                                                                                                                                                               August 7—Snake Day                                                                before is the basis for a wealth of learn-    ing the amazing outcomes that occur in
                                                                                                                                                                                                                               11 a.m.–3 p.m., Elk/Beaver Lake Regional Park                                     ing that goes on with children outside of     almost every camper’s life. Campers
                                                                                                                                                                                                                               August 14—Going Bug-eyed                                                          school, community or home environ-            often return home more polite, patient,
                                                                                                                                                                                                                               11 a.m.–2 p.m., Elk/Beaver Lake Regional Park                                     ment.                                         empathetic and happy than before their
                                                                                                                                                                                                                                                                                                                    The pressures of society evaporate         camp experience. Why summer camp?
                                                                                                                                                                                                                               August 15—Brilliant Birds                                                         and it doesn’t matter if you have the cool    Because your child will thank you for it
                                                                                                                                                                                                                               11 a.m. – 2 p.m., Witty’s Lagoon Regional Park                                    clothes or the fancy cell phone. Your         and you will thank us.
                                                                                                                                                                                                                               August 18—Life’s a Beach                                                          weight, race, culture, disability and any         For more information, phone (250)
                                                                                                                                                                                                                               11 a.m.–2 p.m., Island View Beach Regional Park                                   other typecasting you might face in soci-     472-6877 or visit
                                                                                                                                                                                                                               August 28—Blood and Guts
                                                                                                                                                                                                                               11 a.m.–2 p.m., Elk/Beaver Lake Regional Park
                                                                                                                                                                                                                               August 29—Nature’s Olympics
                                                                                                                                                                                                                               11 a.m.–2 p.m., East Sooke Regional Park                                                SATURDAYS
                                                                                                                                                                                                                               Nature Centres at: Witty’s Lagoon, Francis King, Beaver Lake                          May 3 – Oct. 25
                                                                                                                                                                                                                               Hours: Saturdays, Sundays, holiday Mondays: 12–4 p.m.
                                                                                                                                                                                                                               Weekday openings as posted                                                             10 am – 2 pm
                                                                                                                                                                                                                               For more information contact CRD Parks
                                                                                                                                                                                                                               250.478.3344 |
                                                                                                                                                                                                                                                                                                                  (full markets until the end of October)
                                                                                                                                                                                                                                                                                                                Located at the corner of Moss St. and Fairfield Rd. In Victoria BC

                                                                                                              • Garden Oasis: June 2
                                                                                                              • TC Golf Open: June 8
                                                                                            • Find Yourself   • Summer Fun: June 17, 24
                                    • Your Westshore     • Summer Fun   • Discover           Downtown
                                                                         Sidney                               • Healthy Living: June 28
                                                                        • Fashion Profile                     • Grad: June 29

                                                                                                              • Organic Islands Festival: Jul. 2
                                                                                                              • Garden Oasis: Jul. 7

                                                         • Summer Fun

• Healthy Living   • Grad
                                  •Organic Islands                                 Scheduled
                                                                            C14 TUESDAY, AUGUST 5, 2008                                                                                           | TIMES COLONIST

                                                                            Victoria’s Destination Garden Shop!
                                                                            Better Gnomes & Gardens presents a wide
                                                                            variety of water fountains for your home
                                                                            and garden. Visit our garden at our new
                                                                            location, 595 Gorge Road East, to enjoy
                                                                            the sparkle and splash of our indoor
                                                                            and outdoor fountains. You’ll find the
                                                                            perfect fountain for a tiny corner on
                                                                            a balcony or for a focal point in your
                                                                                                                                                                          Prune and Fertilize for Flowers into Fall!
                                                                            We have fountains for every taste                                                                                                      This is time of the
                                                                            including classical cherubs, Oriental                                                                                                 year when some of
                                                                            beauties, West Coast and marine                                                                                                      those early planted
                                                                            themes as well as modern and                                                                                                     annuals will give you
                                                                            geometric shapes. Our fountains are                                                                                               extra weeks of bloom
                                                                            available in a range of materials from                                                                                                 into the fall if cut
                                                                            concrete and granite to ceramic and                                                                                                back. A general rule
                                                                            firbreglass.                                                                                                                      of thumb would be to
                                                                                                                                                                                                             cut back about half of
                                                                            Better Gnomes & Gardens                                                                                                            the existing growth.
                                                                            595 Gorge Road East                                                                                                                This cut back with a
                                                                            250-386-9366                                                                                                                        good fertilizing will
                                                                                                                                                                                                                 reward you in 2 - 3
                                                                                                                                                                                                                        weeks with a
                                                                                                                                                                                                            rejuvinated plant that
                                                                                                                                                                                                                will flower well into
                                                                                                                                                          fall. Another prime example would be your hanging baskets which are
                                                                                                                                                                    due for a couple of handfuls of slow release fertilizer anyway.
                                                                                                                                                                                      Experiment and you will be quite surprised.
                                                                                                                                                                                                Elk Lake Garden Centre,
                                                                                                                                                                                         5450 Pat Bay Highway, 658-8812

                                                                               Summertime … and the living is easy!
                                                                               And now the prices are easy too. All our in-stock garden furniture
                                                                               is 15% off the regular price. Time to “retire” those old plastic
                                                                               chairs and kick back in comfort in our cushy all-weather “wicker”

• Garden Oasis
                                                                               Dig This, 560 Johnson St.,
                                                                               1990 Oak Bay Ave.,
                                                                               Broadmead Village and coming soon:
                                                                               2387 Beacon Ave., Sidney.

                                                                            Screens That Do Not Slam!
                                                                              Extend your living space outdoors with retractable screens from Bravo.
                                                                                 Our patented clutch enables smooth operation without slamming or
                                                                                 damage from collisions. For odd shaped openings Bravo has created
                                                                                                                    Flex-a-Screens ideal for gazebos,
                                                                                                                    keeping those pesky mosquitoes
                                                                                                                          away. Bravo introduces its
                                                                                                                           new European Tilt n Turn
                                                                                                                                 windows and doors,
                                                                                                                                    with shades that
                                                                                                                                    beautify without
                                                                                                                                     All our products     Your Backyard Entertaining Dreams Come True
                                                                                                                                    are custom made       at Capital Iron. Imagine being with your family and friends dining
                                                                                                                                      for a perfect fit   on first class food, sharing a glass of your favourite beverage.
                                                                                                                                           every time.    Everyone is laughing, having a great time and making memories that
                                                                                                                                Bravo Screens,            will last a lifetime. And the best part is, you did it all in your outdoor
                                                                                                                                                          room from Capital Iron. Let your imagination run wild.
                                                                                                                             #17-755 Vanalman             Come see us about making your backyard dream a reality.
                                                                                                                             Ave, 250-386-1626            Capital Iron, 1900 Store Street, 250-385-9703.
                                                                                                                                                          Ask for the BBQ dept. There’s No Store Like It!!

                                                                                                                                                            If you want to change your green water
                                                                                                                                                                    to blue come and see us.
                                                                                                                                                             We have complete line of environment
                                                                                                                                                             friendly ways to keep you water clean.

                                                                                                                                                                                  A division of

                                                                                                                                         7 Days a week 9 - 5:30
                                                                                    4660 Elk Lake Drive,Victoria Next to Saanich Commonwealth Pool                                       250-658-5415 extension 2

                                                                        • Organic Islands Festival: Jul. 2
                                                                        • Garden Oasis: Jul. 7
• Focus on Seniors                • Discover          • Find Yourself
                                   Sidney              Downtown
                                  • Fashion Profile
                                                                        • Garden Oasis: Aug. 4
                                                                        • Fall Fashion Preview: Aug. 13
                                                                        • Back to School: Aug. 16
                                                                        • Business Profiles: Aug. 30

• Your               • Discover
 Westshore            Oak Bay

                             • Garden Oasis

                                                                                        • Garden Oasis: Aug. 4
                                                                                        • Fall Fashion Preview: Aug. 13
                                                                                        • Back to School: Aug. 16
                                                                                        • Business Profiles: Aug. 30

                             • Focus on Seniors   • Fall Fashion      • Find Yourself
                                                   Preview             Downtown
                                                  • Discover Sidney
                                                  • Fashion Profile                            September
                                                                                        • Cowichan Wine Festival:
                                                                                          Sept. 15
                                                                                        • Automotive Outlook: Sept. 23
                                                                                        • NHL Hockey Preview

 • Back to School            • Your Westshore

Aug. 30: Business Profiles
                                                                                 B6   TUESDAY, SEPTEMBER 16, 2008              | TIMES COLONIST

                                                                                                               SEPTEMBER 20-21, 2008 EVENTS                                                   F

• Focus on Seniors

                                                                                • Cowichan Wine Festival:
                                                                                  Sept. 16
                                                                                • Automotive Outlook:
                                                                                  Sept. 23
• Your               • Cowichan           • Discover          • Find Yourself   • NHL Hockey Preview:
 Westshore            Wine Festival        Sidney              Downtown           Sept. 30
                                          • Fashion Profile

                                                                                • Healthy Living: Oct. 4
                                                                                • Island Events: Oct. 20

                     • Automotive
                     • Discover Oak Bay

                     • NHL Hockey

                                                                                               GET SOME SLEEP                       P7
                                                                                               Need-to-knows about getting
                                                                                               the rest you deserve

                                                                                               FRIENDSHIP: THE PERFECT KINSHIP
                                                                                                RIENDSHIP   HE ERFECT INSHIP        P16
                                                                                               ThRILLIN’ GRILLIN’
                                                                                                 RILLIN   RILLIN                    P17
                                                                                               Celebrity chef Steve Raichlen gets
                                                                                               to meat of healthy eating

• Healthy Living

                                                                           • Healthy Living: Oct. 4
                                                                           • Island Events: Oct. 20

                   • Focus on        • Discover          • Find Yourself   • Planned Giving: Nov. 1
                    Seniors           Sidney              Downtown         • Fall Discover: Nov. 5
                                     • Fashion Profile                     • Military Heroes: Nov. 11
                                                                           • Green Guide: Nov. 15
                                                                           • Christmas Fashion
                                                                             Preview: Nov. 19
                                                                           • Holiday Magic: Nov. 23
                                                                           • Holiday Gift Guide: Nov. 24

                   • Island Events
                   • Your
• Planned Giving                                                          • Fall Discover                           Scheduled

                                     • Focus on       • Military Heroes

                                                                                                                • Planned Giving: Nov. 1
                                                                                                                • Fall Discover: Nov. 5
                                                                                                                • Military Heroes: Nov. 11
                                                                                                                • Green Guide: Nov. 15
                                                                                                                • Christmas Fashion
                                     • Your                               • Christmas                             Preview: Nov. 19
• Green Guide                                                                                 • Find Yourself
                                      Westshore                            Fashion Preview     Downtown         • Holiday Magic: Nov. 23
                                                                          • Discover Sidney                     • Holiday Gift Guide: Nov. 24
                                                                          • Fashion Profile
                                                                                                                 • Holiday Gift Guide:
                                                                                                                   Dec. 1, 8, 15, 22

                   • Holiday Magic   • Holiday Gift   • Discover
                                      Guide            Oak Bay
• Holiday Gift                                                   Scheduled
                                                            ADVERTISING F EATURE                                                                                                                                                  T IMES C OLONIST T UESDAY D ECEMBER 18 2007                                                 C5

                                                                                                                                                                                  Some exclusive lines at Holt include Fendi          scent. A lot of gift sets will come with the fragrance
                                                                                                                                                                               Palazzo, Tom Ford Black Orchid Voile de Fleur,         plus the matching body cream or lotion. This allows
                                                                                                                                                                               Narciso Rodriguez, Jil Sander Style, Jo Malone         a customer to layer their scent, therefore making it
                                                                                                                                                                               White Jasmine and Mint, DSquared He Wood, and          last longer.”
                                                                                                                                                                               Donna Karan Gold Sparkling. Holt’s also carries            Lines exclusive to the Bay include Dolce
                                                                                                                                                                               Burberry London and Badgley Mischka.                   Gabbana the One, and Yves St. Laurent Elle, as well
                                                                                                                                                                                  But many consumers prefer perennial brand           as holiday limited editions Euphoria Crystalline
                                                                                                                                                                               name favourites like Chanel, Shalimar or Calvin        Collection.
                                                                                                                                                                               Klein.                                                     The Bay also carries celebrity brands L by Gwen
                                                                                                                                                                                  “Truly everyone has some type of fragrance on       Stefani and Sean John Unforgivable Woman, along
                                                                                                                                                                               their wish list and during the holiday timeframe our   with trendy names like Diesel Fuel for Life, Nina by
                                                                                                                                                                               fragrance brands prefer to focus on how to add some    Nina Ricci, Juicy Couture, Emporio Armani
                                                                                                                                                                               magic to those sought-after scents,” says Susy         Diamonds, and Man by Calvin Klein.
                                                                                                                                                                               Brown, Hbc marketing manager for prestige                  Every year big brand names like Burberry,
                                                                                                                                                                               cosmetics and fragrances.                              Giorgio, and Prada are known for creating
                                                                                                                                                                                  The “magic” Brown is referring to often comes in    collectible items around the holiday season. Both
                                                                                                                                                                               the form of special holiday packaging or gifts with    Burberry and Giorgio feature cuddly teddy bears
                                                                                                                                                                               purchase.                                              with their scents, while this year Prada has partnered
                                                                                                                                                                                  “Gift sets remain a hot item. These are a great     with accessories and is offering special leather-bound
                                                                                                                                                                               value and offer a truly luxurious way of wearing a     men’s and women’s fragrances.

                                                            Personal shopper Diane Crete shows off a selection of high-end perfumes.       Hugh Wesley/ CanWest News

                                                                         Perfume takes
                                                                        the headache out                                                                                                      Bring in the New Year with style!
                                                                          of gift-buying                                                                                            If you have been thinking about a move in the New Year, we invite you to
                                                                                                                                                                                    consider the upscale retirement community of Amica at Somerset House. With
                                                                                                                                                                                    luxury suites in sizes and floor plans to suit a variety of tastes, plus hotel
                                                                            BY TONYA ZELINSKY                       was launched. Featuring two scents, Lady Vengeance              inspired services and amenities right at your doorstep, Amica at Somerset

 • Holiday Gift
                                                                       FOR CANWEST NEWS SERVICE                     and Miss Charming, the line has quickly become                  House will surely give you a new outlook on life! Come for a tour this holiday
                                                                                                                    one of Holt’s top sellers, says Penno.
                                                                                                                       Miss Charming is on the sweet and floral side,               season, or stay for a weekend and see how easily you can start to live the Wellness

                                                                      oliday shopping can be a nightmare,           mixing Moroccan rose with musk and the air of
                                                                      especially when you’re buying for the one                                                                     & Vitality™ lifestyle… for this New Year and many more!
                                                                                                                    wild fruit. Its counterpart, Lady Vengeance,
                                                                      you love. Fortunately the struggle to find    combines Bulgarian rose with patchouli and vanilla.
                                                            the perfect gift for your sweetheart doesn’t have to       Another popular niche fragrance line is the
                                                            be a headache when you check out some of the            Frederic Malle Collection, comprising three                                 It’s your move, drop in or call for a tour today!
                                                            hottest scents hitting store shelves.

                                                                                                                    distinctly different scents — Vetiver Extraordinaire,
                                                                Whether your passion is fresh and flowery or        Carnal Flower, and Musc Ravageur. The three are
                                                            spicy and sensual, department stores across the         considered shared fragrances, which mean they can              AMICA AT SOMERSET HOUSE

                                                            country are boasting a cornucopia of fragrances.

                                                                                                                    be worn by men and women.


                                                                Scent is a very personal thing, says Natalie

                                                                                                                       “He’s known for his very controversial scents,              A Wellness & Vitality™ Residence                                                      Nia

                                                            Penno, general merchandising manager of cosmetics       they have very provocative names,” says Penno.


                                                            and beauty services at Holt Renfrew. The right

                                                                                                                                                                                                                                                                   A mica at
                                                                                                                    “The whole mystique surrounding his fragrances is

                                                            perfume or cologne can change a person’s perception                                                                    540 Dallas Road,Victoria, BC

                                                                                                                                                                                                                                                                  H ouse
                                                                                                                    really about the experience. You’re buying the


                                                            about themselves and the way the world sees them.       fragrance for how you feel, for what your mood is.”                                                                                               Dal

                                                                Penno says most people look for scents that are        Vetiver Extraordinaire transforms the woody and             250.380.9121                                                            Pac
                                                                                                                                                                                                                                                                      O c
                                                            either recognizable and carry a designer name, or are   smoky scent of vetiver (an essential oil derived from

 • Focus on
                                                            unique and individual.                                  an African tree root) into a fresh and crisp fragrance,
                                                                “People are usually driven by the emotions of       Carnal Flower has notes of tuberose and coconut

                                                            wearing a fragrance, such as the perception of          with a trace of musk, and Musc Ravageur is an                • Luxury Independent Rental Retirement Living
                                                            confidence and courage, sexy and alluring,              oriental scent of tangerine and cinnamon, set against
                                                            distinction and uniqueness, and comfortable and                                                                          • All Inclusive • Full Service Fine Dining
                                                                                                                    vanilla, musk and amber.
                                                            cozy,” she says.                                           “Our customers look for a certain type of                        • Wellness & Vitality™ Programs
                                                                With that in mind, Holt Renfrew has launched a      packaging — a well-thought-out scent that’s either a
                                                            series of exclusive niche fragrances.                   designer fragrance or has been specially designed by
                                                                                                                                                                                  • 24-Hour Emergency Response • Aquafit Pool

                                                                Romano Ricci’s rock and chic perfume line,          a perfumer like the niche brands so it has that cachet
                                                            Juliet has a Gun, cased a sensation in France when it   and exclusivity to it,” says Penno.                                     

                                                                                                                                                                              Gifts for Everyone on your list
                                                                                                                                                                SEAL PUP ELITE SATIN FINISH                                     $115
                                                                                                                                                                The SEAL Pup carries on the tradition of quality and service of the SOG SEAL
                                                                                                                                                                Knife, the chosen knife of the Navy SEALs. This stowable blade is an excellent
                                                                                                                                                                field companion for outdoor and underwater adventures.

                                                                                                                                                                Blade                         3.2” x .125”                Steel              AUS 8
                                                                                                                                                                Overall Length                7.375”                      Handle             Anodized Aluminum
                                                                                                                                                                Weight                        4.4 oz.                     Finish             Satin

                                                                                                                                                                                         V I S I T WW W. H O U S E O F KN I VE S . N ET
                                                                                                                                                                                                            FOR OUR ONLINE HOLIDAY GIFT GUIDE

                                                                                                                                                                                 MAYFAIR CENTRE 250.382.6533                          HILLSIDE MALL 250.595.1148
                                                                                                                                                                          NEW LOCATION! TOLMIE-DOUGLAS ENTRANCE

                                                         • Holiday Gift Guide:
                                                           Dec. 1, 8, 15, 22

• Holiday Gift     • Discover Sidney   • Find Yourself
  Guide            • Fashion Profile    Downtown
• Your Westshore

 • Holiday Gift
          Advertising Sales Representatives
      Simona Bailey                   Bernie Leavitt                   Martin Olivier                   Frank Szonyi
      250-380-5293                   250-380-5296                       250-380-5243                   250-380-5297
      Nancy Carroll                  Margaret Long                       Terry Ross                     Sue Webber    
      250-380-5268                    250-380-5246                     250-380-5258                    250-380-5377
      Dianne Dallas                 Ramona Maximuk                    Diana Stefaniec                 Grant Wittkamp
      250-380-5264                    250-995-4414                      250-380-5262                   250-380-5244
       Saskia Elias                    Cindy Leung                       Brian Swift                  Dani Metzmeier 
      250-380-5288                    250-380-5251                      250-380-5291                   250-380-5267
                                                       Trevor Flatman

                                                     Inside Sales
                 Cheryl Mercer                       Paula Northover                         Kim Tapping
                 250-380-5218                          250-995-4415                         250-380-5313
                                                       Ad Production

         Vice President,              Retail Advertising                 Multi-Market             Classified Advertising
       Advertising Sales &             Sales Manager                    Sales Manager                Sales Manager
           Marketing                 David Whitman                  Pablo Miranda                    Sandra Legh
         Peter Baillie 
                                                                                                  250-380-5289                    250-380-5242
         250-380-5328                                                                               250-380-5294

Victoria Times Colonist | 2621 Douglas Street, Victoria, British Columbia, Canada V8T 4M2 |

Shared By: