slideshow

							(THE ICM PROGRAM)
STATISTICS
Over the last 10 years, the Internet’s growth as a global commerce medium has caused it to
develop into a key means for facilitating IP theft. The 2010 Cisco Visual Networking Index
forecasts that global IP traffic will quadruple by 2014.


The primary source country for the manufacture & distribution
of counterfeit merchandise is CHINA. In the U.S. alone during
FY 2009, ICE & Customs and Border Protection seized at U.S.
ports of entry IPR violative goods from China with a domestic
value (as opposed to suggested retail value) of more than
$204.7 million.

These seizures accounted for approximately 80% of the total
value of counterfeit goods seized by Dept. Homeland Security.
 B2B USERS
                                                                             98,000,000


                                                         85,700,000
90,000,001                                                                                Over 250 million people
80,000,001                                                                                using the net to advertise
70,000,001                                                                                and source goods.
60,000,001   50,000,000
50,000,001                                                                                Much of the global
40,000,001                                                                                counterfeiting problem is
30,000,001                                                                                now attributed to B2B
20,000,001
                                                 9,600,000                                sites with advertisements
10,000,001           3,600,000 4,576,929 1,164,000                    1,135,962           originating in China.
        1
Sourcing counterfeit goods
from China or Hong Kong is
EASY!

Finding the counterfeiters,
collecting evidence &
legally removing them from
the internet is a lot more
difficult.
SO WHAT IS ICM?

Developed by CISAA, the Internet Countermeasures (or ICM)
Program is a system designed to specifically search for, analyse &
remove instances of on-line infringements. These infringements
typically occur on websites and tradeboards used by Distributors &
Manufacturers of counterfeit goods in China, Hong Kong and Asia
Regions.

These “infringements” take many forms and require skill in
identifying and categorizing them prior to legally removing them
from the Internet.
                FACT                          FICTION

Many counterfeiters use online trade portals to falsely advertise their
business credentials and contact details. Locating these suppliers
and manufacturers requires specialised skill and local knowledge.
ICM FEATURES
Research - Scheduling manual & auto tracking including image recognition


Categorization - Placing results into legal categories


Evidence - Collection of digital & physical evidence


Enforcement - Removal of URLs & case escalation where necessary
RED FLAGS
RED FLAGS (cont.)
RED FLAGS (cont.)
ICM ADVANTAGES
 • Located in Shenzhen - the heart of Online Counterfeit Sales
 • Advanced Anti-Counterfeiting Management System
 • Human based Net Tracking & Tracing – Chinese & English Languages
 • Image Recognition – Locate infringing TMs
 • The whole process is included – we don’t just search the Internet
 • Flexible scheduling according to client’s needs
 • Low cost compared to other net scouring programs
 • Highly effective in removing counterfeiters from the net
 • In-House Field Investigation Unit for priority cases
OUR TEAM



PHILL ARNOLD                      AMBER MA                            CISAA Staff
Director of CISAA                 China Office Manger                 Field / Research / Admin
22 years of Investigation         Amber is a Chinese citizen and      Working from our Office in
Experience, 11 of those in IP     fluent in English. She received     Shenzhen, China. CISAA staff
case management. Phill is a       her international business          speak both Chinese and English.
passionate advocate for ethical   degree abroad before relocating     They are a highly focused team
investigation practices with a    to Shenzhen, China. Amber has       of Industry professionals and
track record of Investigative     5 years of corporate                have recieved the highest level
excellence across the world. He   management experience with          of training for this field.
is a member of the IACC & QBPC    foreign companies and 2 years
                                  specializing in IP Investigation.
GET IN TOUCH
Please bear in mind that the more detailed information you can provide us with- the quicker and more
efficiently we can establish your requirements. During our meeting/s we'll discuss with you the processes
that investigations take, so you can understand what is involved.




Phone:
Australia: +61 7 3040 1705
China: +86 755 2640 3050

Email:
info@cisaa.com.au

Address:
Brisbane, Australia &
Shenzhen, China (Nanshan District)