(THE ICM PROGRAM)
Over the last 10 years, the Internet’s growth as a global commerce medium has caused it to
develop into a key means for facilitating IP theft. The 2010 Cisco Visual Networking Index
forecasts that global IP traffic will quadruple by 2014.
The primary source country for the manufacture & distribution
of counterfeit merchandise is CHINA. In the U.S. alone during
FY 2009, ICE & Customs and Border Protection seized at U.S.
ports of entry IPR violative goods from China with a domestic
value (as opposed to suggested retail value) of more than
These seizures accounted for approximately 80% of the total
value of counterfeit goods seized by Dept. Homeland Security.
90,000,001 Over 250 million people
80,000,001 using the net to advertise
70,000,001 and source goods.
50,000,001 Much of the global
40,000,001 counterfeiting problem is
30,000,001 now attributed to B2B
9,600,000 sites with advertisements
10,000,001 3,600,000 4,576,929 1,164,000 1,135,962 originating in China.
Sourcing counterfeit goods
from China or Hong Kong is
Finding the counterfeiters,
collecting evidence &
legally removing them from
the internet is a lot more
SO WHAT IS ICM?
Developed by CISAA, the Internet Countermeasures (or ICM)
Program is a system designed to specifically search for, analyse &
remove instances of on-line infringements. These infringements
typically occur on websites and tradeboards used by Distributors &
Manufacturers of counterfeit goods in China, Hong Kong and Asia
These “infringements” take many forms and require skill in
identifying and categorizing them prior to legally removing them
from the Internet.
Many counterfeiters use online trade portals to falsely advertise their
business credentials and contact details. Locating these suppliers
and manufacturers requires specialised skill and local knowledge.
Research - Scheduling manual & auto tracking including image recognition
Categorization - Placing results into legal categories
Evidence - Collection of digital & physical evidence
Enforcement - Removal of URLs & case escalation where necessary
RED FLAGS (cont.)
RED FLAGS (cont.)
• Located in Shenzhen - the heart of Online Counterfeit Sales
• Advanced Anti-Counterfeiting Management System
• Human based Net Tracking & Tracing – Chinese & English Languages
• Image Recognition – Locate infringing TMs
• The whole process is included – we don’t just search the Internet
• Flexible scheduling according to client’s needs
• Low cost compared to other net scouring programs
• Highly effective in removing counterfeiters from the net
• In-House Field Investigation Unit for priority cases
PHILL ARNOLD AMBER MA CISAA Staff
Director of CISAA China Office Manger Field / Research / Admin
22 years of Investigation Amber is a Chinese citizen and Working from our Office in
Experience, 11 of those in IP fluent in English. She received Shenzhen, China. CISAA staff
case management. Phill is a her international business speak both Chinese and English.
passionate advocate for ethical degree abroad before relocating They are a highly focused team
investigation practices with a to Shenzhen, China. Amber has of Industry professionals and
track record of Investigative 5 years of corporate have recieved the highest level
excellence across the world. He management experience with of training for this field.
is a member of the IACC & QBPC foreign companies and 2 years
specializing in IP Investigation.
GET IN TOUCH
Please bear in mind that the more detailed information you can provide us with- the quicker and more
efficiently we can establish your requirements. During our meeting/s we'll discuss with you the processes
that investigations take, so you can understand what is involved.
Australia: +61 7 3040 1705
China: +86 755 2640 3050
Brisbane, Australia &
Shenzhen, China (Nanshan District)