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					   Web Services &
On Line Ordering (O.O.)
       Restaurant Manager
       Web Services
   E-Mail Club
   Simple E-Reservations
   E-Employment Applications
   E-Gift Certificates
   E-Calendar of Events
   Web Site Design & Hosting
   On Line Ordering……………..
O.O. Growing….
Important Tool for Resellers…………
“Fast Food”
 where there was none before……..
Helping create the O.O. market……
      Growth of O.O.
   15-18% Ordered Online
   Less than 3% Overall Sales
   89% Research
   48% Visit Restaurant
   10.1% Phone Sales (declining)
“Belle of
 the Ball…….”
DIFFERENTIATE !
         Candidates?


The Obvious:
• Pizza Delivery
• Carry Out
                OTHER CANDIDATES


Deli’s
Business
Lunch Traffic

Family
BUILD BRAND LOYALTY

          DON’T FEEL RUSHED



 VISUAL APPEAL

       SPENDING 5-40% HIGHER
                          Catering
       Signature Dishes


Holiday Meals
Think………



         “Mail Order”
               No Add’l Staffing
Check AVE’s Go Up
             Manage Future Orders
New Revenue Stream
            Access New Customers

     Fewer Bogus Orders
UpSelling
Staffing
Sell Outside 4 Walls

                4 STEPS
    ReSeller’s Own Restaurant Web Site
      Customer Order, Prints out during demo
         EZ, EZ, EZ

   RM Back Office
      Menu Item Changes
         EZ, EZ, EZ

   Admin Page
      Online Reports
         EZ, EZ, EZ

   Admin Page
      Simple Config Changes
                  Logistics

   How do we order it?
                                             ACME Support
                                                                                                High Speed
                                             Office
                                                                                                Credit Card
                                     POS Maintenance
                                     Remote Connection
                                                                          Office
                                     Daily Data Back-Up                     POS Reports
                                                                            POS Maintenance
                                                                            Remote Connection
                    Cam 1
                                     Kit Printers
                                                           Cam 4
Dining Room




                                                                                                    www



                             Patio                        Take-Out / O.O. Orders




                            Cam 3                                              DVR/DMZ

                                                              Cam 2
              Bar
                                            Bar
                                            Printer
                                                                                                  On Line
                                                                      Restaurant                “Consumer
                                                                      PC Server                  Ordering”
                                                  POS System Investment
                       Six (6) Terminal Site License for Restaurant Manager Software Including:
                           TableService s/w
                           BarTabs s/w
                           Credit Card Authorization, via Mercury Payments
                           Guest Accounts
                           OnLine Ordering Module
                           Employee ID cards (100)


Could be 2, 4, 6, 8,   Additional Software Includes:
                          Windows XP For Workstations, Windows Server for File Server
                          LOG-ME-IN (remote access s/w)


10, etc., hours.
                          Microsoft Office, Full Version
                          Swiff Player

                       BackOffice Hardware Includes:
                          One (1) File/Print Server , Pentium 2.5GHz, 2 GIG RAM, 80GB HD



Based upon how
                                      Battery backup, surge protector, line conditioner
                                      12-port Smart Switch
                                      KVM Cable, Mouse, Keyboard, 17” LCD

                           One (1) DVR /DMZ Box, Pentium 2.5GHz, 2 GIG RAM, 300GB HD


much Restaurateur      POS Workstation Hardware Includes:
                          Three (3) PosiFlex POS Workstations, and Three (3) CRS POS Workstations
                          Six (6) Receipt Printers
                          Two (2) Cash Drawers


Is willing to do…..
                          Four (4) Kitchen / Prep Printers

                       Misc Components Include:
                           Ten (10) PowerVar Line Conditioners (One at each terminal and/or Printer)
                           Five (5) CCTV Low Lux I/R Color Surveilance Cameras
                           Twentyfive (25) Badge Reels for Servers

                       Professional Services
                           40 hours:    Prog, dBase Development, Configuration, Set Up & Burn-In
                           16 hours     OnLine Ordering Set Up, Photographs, Text, Consulting
                           6 hours:     Installation
                           6 hours:     Manager Training
                           2 hours:     “Train-The-Trainer”
                           9 hours:     “Go Live” On Site Assistance

                       Total Investment: $51,945*                        Lease Deposit: $3,000
                       Deposit Required:$25,000*            OR           Monthly Lease Payment: $1,357.07

                       * Plus Monthly Online Ordering Fee of $59.00 (unlimited orders)
             End-User Information (This section MUST be filled out before ASI can issue a software license)
             Restaurant Name:                                                              Contact Person:
             Address:                                                              City:                         State:                ZIP:
             Phone number:                                     Fax Number:                                      E-mail:

             How did you generate this sale?            On Our Own                   w/ help from ASI            Don’t Know

Live         Please specify:

               Client Referral                        ASI Coop Direct Mail             ASI Lead (Online Lead Tracker)          Existing client
               ASI Coop Ad in:                        ASI’s “Friday Leads” List        Cold Call (or visit)                    ASI Coop Tradeshow

Order Form     Lead from another ASI reseller
               Other:
                                                      Ad in Yellow Pages               Other Tradeshow                         Via Internet (reseller website)



             Reseller Information
             Company Name:                                                                 Order Placed By:
             Order Date:                                       Reseller’s PO #:                                 Applicable Discounts:

             Base License & POS Modules
             # of POS stations ($500/$300):                         # of handheld units ($-see price list) (requires Handheld Module below):
             POS modules:          Table Service ($100)                Bar Tabs ($100)             Delivery ($100)               Handheld ($0)
             Type of key:             USB                              Parallel
               Enroll this user in the Subscription Upgrade Plan                   Comments:

             Optional Modules & Interfaces
             Modules:                                            Interfaces:
               Accounts/Gift Certificates ($400)                   Accounting Interface ($400)                  Redundancy Interface ($100)
               Advanced Orders ($200)                              Club Interface ($450)                        Age Verification Interface ($100)
               Customer Loyalty ($400)                             Credit Card Interface ($300)                 Browser Interface ($200)
               Employee Scheduling ($400)                          Front Desk Interface ($450)                 Web Services: (Attach Web Services Form)
               Hostess ($400)                                      Third Party Gift Card Interface ($400)*      Basic Website Utilities ($200)
               Inventory Control ($400)                            Hardware Interfaces ($300)                   Online Gift Cards ($200)
               Central Manager ($1,600) #          x($100)         Mapping Interface ($100)                     Online Ordering ($400)
                                                                   Chinese Remote Printing ($100)

             *Any 3 modules or interfaces may be purchased at a “Bundled Price” of $700….EXCLUSIVE of the Third Party Gift Card interface and Web Services
               Monthly Passcodes ($50)                       Advantage Database Server ($105/station)                 ADS Internet(s) ($240)

             Shipping
               UPS Next Day ($40 base)              UPS 2-Day ($25 base)            UPS Ground ($15 base)              FedEx Acct. #

             Payment
               Subscription (attach Subscription Pricing Addendum)                           Standard (as detailed below)
               COD             Wire Transfer              On ASI Account                     PayPal – PayPal email:
             Credit Card                              Visa                                   MasterCard                        AMEX
             Card #:                                           Exp. Date:                  Name on Card:
             Billing Address of Card:                                                                                         Security Code:
ASI Sends Reseller Links

   Web Link
     User ID
     Password
   Dear Dan:

    Below is the set up for Fifers Seafood for Online Ordering.

    Here are links to the Online Ordering setup documentation:
    https://webordering.rmwservices.com/docs/OnlineOrderingInstallationGuide.pdf
    https://webordering.rmwservices.com/docs/OnlineOrderingUserGuide.pdf

    Please review and setup the server according to these installation and
    configuration instructions, and the setup information provided below.
    (note that you have to install or upgrade to version 15.1) We strongly
    recommend setting this up in your
    office before attempting the install at the client site.

    Chain Web ID: FifersSeafood
    Administration URL:
     https://webordering.rmwservices.com/asi.OO.admin/Login.aspx
    Administrator Username: XOXOXOXO
    Administrator Password: XOXOXOXO
    Web Server URL:
    https://webordering.rmwservices.com/login.aspx?wci=FifersSeafood
              Overview O.O. Reqs

   Dedicated Server Box at
    Restaurant Site

   Dedicated “DMZ” box between
    Internet & RM Server (Firewall)

   Broadband Internet: Fixed IP
    address
                Overview O.O. Reqs
   RM 15.1 or later with:

     Advance Ordering Module

     Write-On Interface

     Either Tabs or Delivery

     2nd Merchant Account or PayPal for
      Web Orders

     Windows (XP Pro or better / 2003
      Server)
               Restaurant Owner




  Kitchen                  Alantech
  Printer                  O.O. Server
                                            Customer

                             www

                                         Customer




                                           Customer


 RM Server
@ Restaurant
                                         Customer
Docs




   Located……………..
ASI ReSeller Web Site / Tech
Support / Web Services Manuals
Installation ?
  Manage
 Customer
Expectations
HERO
Zero
        BOX TOPPERS


RADIO
           PRINT ADS

  CARRY OUT BAGS
            NAPKINS

         ON THE MENU

MATCHBOOK COVERS

       DELIVERY VEHICLES
BOTTOM OF GUEST CHECK
     OR RECIEPT
RIGHT UP FRONT
      ON
   WEB PAGE
(Reward Them…………….)
MESSAGE ON
 HOLD…..
WHAT ABOUT
YOUR OWN DEALER’S
WEB SITE?
X   X   X   X
           WIFM?
  ADVANTAGE OVER “MADPOS”

MONTHYLY REVENUE

        “LOCKS” CUSTOMER IN

“RESOURCE VS. SALES-REP”
Questions?

				
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posted:10/11/2011
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