Snapshots Italy Short-Term Car Rental 2008 by mmcsx

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Snapshots Italy Short-Term Car Rental 2008

Description:    Snapdatas Snapshots Italy Short-Term Car Rental 2008 provides 2007 year-end market size data,
                with 2008 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives
                an instant overview of the Italian short-term car rental market and covers economy, compact,
                average, premium and luxury and other rental cars. Market value is based on revenue generated
                by the short-term car rental industry. The data is supplied in both graphical and tabular format for
                ease of interpretation and analysis. The Snapshots Italy Short-Term Car Rental 2008 forms part of
                Snapdatas Automotive industry coverage.

                Snapshots Report Overview:

                Executive Summary

                The Executive Summary within a Snapshots report outlines the main findings of the report (market
                size, market shares and market forecasts)

                Market size

                Market size is the measure of the total value or volume of a particular product sold in a particular
                length of time. In our case it is the total amount of the market covered by a title in the last whole
                year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report
                is to tell how much of the product was consumed in the country discussed by value and by volume.

                Market Segmentation

                Market Segmentation is a segmentation of the market by key product categories, ideally by value
                and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured
                yoghurt and natural yoghurt.

                Market Share

                Market Share is the share of each competitor in the market place and can be expressed in value or
                volume terms.

                Market Share by Volume - each competitor’s share of the total Market Volume
                Market Share by Value - each competitor’s share of the total Market Value

                Distribution

                This measure of the market relates to the different distribution channels to market for each
                product. The distribution can include the following channels

                Consumer Goods example:

                -   Supermarket
                -   Hypermarket
                -   Discount Store
                -   Corner shop
                -   Internet
                -   Etc

                Socio-Economic data

                The key socio-economic indicators in each report will be:

                Size of population
            GDP - Gross Domestic Product

            Inflation rate
            Exchange rate

            Forecasts

            All market forecasts are based on statistical forecasting techniques based on historic performance
            (linear extrapolation of the market size, based on the five-year historical growth). These statistical
            tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-
            economic drivers, new product development, technological advances, expected levels of market
            saturation etc.

            Please find below an explanation of general terms used throughout Snapshot reports:

            CAGR = compound annual growth rate. This is a formula to measure the annual growth rate of a
            market over a period of several years. CAGR growth rate is the constant percentage rate at which a
            market would have to grow, year on year, to reach its current value (y) from the value in a base
            year (x). Compared to average growth rate this is a more representative measure of growth. CAGR
            is calculated using the formula ((y/x)^(l/n))-1 where ‘^’ denotes ‘to the power of’, y is the value of
            the market in the final period covered, x is the value in the first year and n is the number of years
            included in the calculation.

            Market Value = All market values are expressed at either retail selling prices (RSP) or other
            measures as specified in the reports.

            Market Volume = All market volumes are expressed in the unit relevant to the market researched
            (i.e. kg, litres etc.)

            Further Sources

            In this section we include important websites such as trade bodies or trade associations relevant to
            the market. All sources whose data we have used in the report and who have given us permission
            to use their data are represented here.

            All secondary sources in local and global languages are scoured, from government statistics to
            trade magazines. As the Snapdata model is unique as a product and non-competitive to specialist
            publishers, the company has also been able to develop strong relationships with companies such as
            Gartner and ACNielsen, who provide secondary data points to cross check research.

            Snapdata aims for 3 to 4 data points for each table, and no secondary data point will be used
            without written permission from the original source, which not only verifies the quality, but also
            provides the integrity to use the data. Once all secondary sources have been exhausted, the
            language specialist researcher will then complete semi-structured telephone interviews with the
            major companies in the industries to cross check and verify all data available.

            Benefits of the Snapshots Reports

            The Snapdata product range is designed to save time for clients by providing an industry data
            overview, market size, shares and forecasts; verified with full sourcing.

            Easy to search, quick to access, and clear and concise to use: Snapdata reports can save 40% of
            resources in those early stages of a project. Sometimes just a report from the Snapshots Series is
            all that is required for an internal client’s first request. But when the project develops, the reports
            also help your internal research team prepare a fuller picture for their end-users utilizing the
            further sources provided in each report for industry drivers and analytical information, enabling
            them to provide a more detailed document based on solid figures but tailored to the end-users’
            requests.



Contents:   Page 3 - Snapshots Executive Summary
            Page 4 - Category Definitions
            Page 5 - Market Size by Value (2003-2007)
            Page   6 - Market Segmentation by Value
            Page   12 - Market Shares by Value
            Page   8 - Company Details (Main Players)
            Page   9 - Market Forecast by Value (2007-2012)
            Page   10 - Socio-Economic Data for Italy
            Page   11 - Snapshots Sources for Further Research



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