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First World War Propaganda

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					The First World War &
Propaganda
Uses of propaganda


   Each nation that participated in the
    First World War used propaganda as
    a means of justifying involvement in
    the war to their own populace.

   Propaganda was also used as a
    means to procure men, money, and
    resources to sustain the military
    campaign.
Britain
   In countries such as Britain, the use of
    propaganda posters was readily
    understandable. In 1914 she only
    possessed a professional army and did
    not have in place a policy of national
    service, which was standard in other
    countries, such as France and Germany.

   Initially, posters proved successful but
    the large numbers of men required at
    the Front ultimately led to the
    introduction of conscription.
Britain

   Posters were not used solely to
    recruit men to the military cause.

   Posters commonly urged wartime
    thrift, and were vocal in seeking
    funds from the general public via
    subscription to various war bond
    schemes.
Canada
   Canada entered the First World War along
    with Britain in August 1914.

   Canada did not have in place a policy of
    conscription – although this was changed
    in time by PM Sir Robert Borden.

   Recruitment posters were prominent in
    stimulating military enlistment.
Government & Propaganda
   Words, posters and silent films
    waged a constant battle for the
    hearts and minds of the citizenry.

   Governments launched aggressive
    propaganda campaigns with clearly
    articulated goals and strategies to
    galvanize public support.
FYI-Recommended Techniques for
Poster Design in the First World War:
   Must have immediate mass appeal regardless of
    race, culture, wealth, ancestry, position or
    religion.
   Should attract eye at a distance.
   Should be idealistic, not realistic.
   Must be taken in by a single stroke of the eye.
   Should seduce the casual spectator.
   Must appeal to a helter-skelter public.
   Must implant a sense of righteousness into the
    viewer.
   Minimize the concept of time.
FYI- Recruitment Posters
   The following series of posters used
    various techniques to encourage men to
    enlist in the military.
   These posters would appeal to a sense of
    patriotism, duty or pride, or perhaps even
    guilt.
   The early posters were simple but they
    grew more sophisticated as time passed.
    Note the change in 5th Pioneer Battalion
    posters. Take note especially of posters
    for the 148th Overseas Battalion, which
    changed dramatically over time.
Financing the War Effort
   Wars cost a lot of money and so the
    government appealed to its citizens to
    contribute to the effort.
   Again, various means were used and
    various emotions were appealed to, such
    as pride, patriotism or guilt, and
    sometimes fear of, or contempt for, the
    enemy.
   Earned interest on Victory Bonds was also
    an incentive.
Victory Bonds

   Victory bonds are debt securities
    issued by a government for the
    purpose of financing military
    operations during times of war.
    War bonds generate capital for the
    government and make civilians feel
    involved in their national militaries.
Canadian Patriotic Fund
Conservation of Scarce Resources

   It was important to save scarce
    resources during the war.
   This included not wasting food.
   It also included growing more food.
   Children were not exempt from
    helping in this regard.
   Note the appeals to emotions in
    these posters.
Volunteer Work

   Children were
    encouraged to
    work on
    farms to help
    with the war
    effort.
Help for Returning Soldiers

   Injured and
    returning
    soldiers had to
    be provided for
    upon their
    return.
THE END

				
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posted:10/11/2011
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