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					                                                                                                                                 Edition No. 4/2010
                                                                                                                                 June – July, 2010

         Corporate Social Responsibility
         Business Advisory Services                                                             In This Edition :
         Public Health
                                                                                            • Embedding CSR in Vietnam                                                     P. 1
         Innovative Education
                                                                                            • Beef Cluster Phase II Project                                                P. 3
         Financial Advisory Services
                                                                                            • Thailand-Burma Border-Wide Infectious Diseases Forum                         P. 5
         Sustainable Tourism                                                                •The Citi-Kenan Ratchaburi Community Saving Group                              P. 7-8
                                                                                            •Sustainability Management in the Accommodation Sector                         P. 9




In this edition, K.I.Asia would like to thank all its key donors for their support for project implementation in the past months. We are especially grateful to the United States
Agency for International Development (USAID); the United Nations Development Programme (UNDP); the Academy for Educational Development; the Asian Disaster
Preparedness Center; the University of North Carolina's Gillings School of Global Public Health; The Department of Foreign Trade, and the Department of Intellectual
Property, Ministry of Commerce; Department of Industrial Promotion, Ministry of Industry; Citi Foundation; Citibank Thailand; and Mitr Phol Sugar Group.
K.I.Asia NewsBytes, June-July, 2010




    Embedding CSR in Vietnam – Hanoi and                                                 Embedding CSR in Vietnam – Student
    Thai Nguyen Visit                                                                    Survey Report

                                                                                                               In July 2010, the K.I.Asia CSR
                                                                                                               consulting team conducted a survey on
                                                                                                               Vietnamese university student opinions
                                                                                                               on the relationship between social
                                                                                                               responsibility and business as a part of
                                                                                                               the “Embedding Corporate Social
                                                                                                               Responsibility in Vietnam through
                                                                                                               Research, Training and Curriculum
                                                                                                               Development” program, which aims to
                                                                                                               develop CSR education curriculum in
                                                                                                               Vietnam. Survey participants included
                                                                                                               more than 1,900 undergraduate and
                                                                                                               graduate business-majoring students
                                                                                                               from      four   leading    Vietnamese
                                                                                                               universities: Foreign Trade University
                                                                                                               (FTU), Ho Chi Minh City University of
                                                                                                               Economics (UEH), Hanoi School of
          K.I.Asia CSR consultants visited Hanoi and Thai Nguyen city, Vietnam                                 Business (HSB) and Thai Nguyen
                                                                                                               University (TNU).

       K.I.Asia CSR consultants visited Hanoi and Thai Nguyen city, Vietnam, to meet
       and hold discussions with select Vietnamese companies with good CSR
       practices. The objective was to identify potential Vietnam CSR case studies for
       academic and business research in the “Embedding Corporate Social
       Responsibility in Vietnam through Research, Training and Curriculum
       Development” program supported by the United Nations Development
       Programme (UNDP) and the Vietnam Chamber of Commerce and Industry
       (VCCI).



                                                                                                                                               Page 1
K.I.Asia NewsBytes, June-July, 2010




    CSR Consulting – Farmer Engagement
    Assessment




         Stakeholder meetings for Mitr Phol farmers in four provinces: Supanburi,          Stakeholder meetings for Mitr Phol farmers
         Kanchanaburi, Uthaithani and Chainat


       K.I.Asia CSR consultants organized stakeholder meetings for Mitr Phol farmer       The purpose of the meetings was to provide a forum for open communication
       communities in four Thai provinces: Supanburi, Kanchanaburi, Uthaithani and        among stakeholders on current issues and concerns in sugarcane farming,
       Chainat. Over 100 participants, including Mitr Phol farmers, farmer families and   including improving quality of life. These activities are part of the CSR consulting
       local key stakeholders, partook in the meetings.                                   project, “Farmer Engagement Assessment”, which aims to understand the needs
                                                                                          and concerns of sugarcane farmers as a vital business partner of Mitr Phol.




                                                                                                                                                                          Page 2
K.I.Asia NewsBytes, June-July, 2010




    Beef Cluster Phase II Project




                                                                                              Beef processing process


                                                                                              During June and July 2010, the project gathered preliminary information about
      K.I.Asia’s senior consultants gathered preliminary information about the cooperatives
      in Mookdaharn and Sakaeo Provinces                                                      the existing cooperatives and used this information to write the inception report.
                                                                                              The K.I.Asia team went to Mookdaharn and Sakaeo Province to observe beef
       The “Beef Competitiveness Phase II” project is funded by Thai Department of            processing and to interview the Nongsung and Sakaeo cooperative managers
       Foreign Trade, Ministry of Commerce under the FTA Fund. The project aims to            and related government officers, such as a Mookdaharn provincial industrial
       promote high potential business groups in the beef industry by supporting              officer and a Sakaeo provincial livestock manager. During these visits, the
       existing beef cooperatives, in order to help them adjust to and reap the benefits      K.I.Asia team introduced the project and recruited participants to attend the
       of the FTAs Thailand has signed with its trade partners. This one-year project         cluster development agent (CDA) training, which will be held from October 2010
       started in June 2010.                                                                  to May 2011.

                                                                                                                                                                            Page 3
K.I.Asia NewsBytes, June-July, 2010




          New Entrepreneurship Creation (NEC)




            Presenting the business plan - the final session for new entrepreneurs training
            program                                                                               NEC participant presented his investment plan to Department of Industrial
                                                                                                  Promotion committee and K.I.Asia project manager


            The 2010 “New Entrepreneurship Creation” project aims to create new                 The NEC participants, who completed a 10-day training course in business
            entrepreneurs through training courses funded by the Thai Department of             fundamentals, presented their investment plans to the Department of Industrial
            Industrial Promotion, Ministry of Industry. The first stage of the project was to   Promotion committee and the K.I.Asia project manager on 28-30 June, 2010.
            provide two 10-day training courses on seven business modules, including            Forty-four selected participants will be offered a three-day training course on
            marketing strategies, financial and accounting management, organization             business set up and business plan writing, which will be held during August 2010.
            management, and investment plans, to 110 participants.                              All participants are required to present their business plans to the Department of
                                                                                                Industrial Promotion committee and the K.I.Asia project manager at the end of
                                                                                                project.




                                                                                                                                                                              Page 4
K.I.Asia NewsBytes, June-July, 2010




    Thailand-Burma Border-Wide Infectious                                                 Zoonotic Disease Workshop
    Diseases Forum




                                                                                           K.I.Asia, in collaboration with the Academy for Educational Development, the
                                                                                           Asian Disaster Preparedness Center, and the University of North Carolina's
                                                                                           Gillings School of Global Public Health, organized a technical training workshop
                                                                                           titled, “Technical Training Workshop for Cross-border Exercises on Zoonotic
       On 25-27 May 2010, K.I.Asia held the “Thailand-Burma Border-Wide Infectious         Disease Outbreak Investigation and Coordinated Response”, held on 29 June to
       Disease Forum” in collaboration with the Thai Ministry of Public Health, the        2 July 2010. The aim of the workshop was to prepare for joint cross-border
       Bureau of Policy and Strategy, and the Shoklo Malaria Research Unit, with           exercises on avian and pandemic influenza and anthrax outbreak investigation
       funding from USAID under the GMS-RID project.                                       and coordinated response. The 69 participants included central and provincial
                                                                                           human and animal health officials from seven cross-border twin province sites in
                                                                                           Cambodia, Lao PDR, Thailand, Vietnam, and Yunnan Province of the People‟s
       Participants, which included NGOs and health officials from along the Thailand-     Republic of China.
       Burma border, were trained on malaria treatment and diagnosis as well as
       management of TB and HIV/AIDS for migrants. Participants reviewed the six           During the workshop, participants were trained in and reviewed basic knowledge
       strategies of the Border Health Master Plan and the implementation of the Plan‟s    of outbreak investigation skills for zoonotic disease, communication skills,
       activities, identifying gaps and making recommendations. They emphasized the        approaches to cross-sectoral interaction (animal/human health), cross-border
       need for further collaboration and communication between all participants,          interaction for coordinated response to outbreaks for zoonotic diseases, and
       especially between NGOs and government organizations in order to create more        exercise management and design. They also drafted outlines of plans for
       comprehensive data and ensure public health activities are covering the entire      conducting and evaluating table-top exercises simulating a cross-border outbreak
       spectrum of needs rather than overlapping.                                          of zoonotic disease in seven cross-border sites.


                                                                                                                                                                       Page 5
K.I.Asia NewsBytes, June-July, 2010




    IPR Curriculum




       Experiences transfer session conducted by a group of K.I.Asia consultants
       at the Thai Department of Intellectual Property                                        K.I.Asia consultants at the Thai Department of Intellectual Property


                                                                                            In this final session, K.I.Asia consultants transferred the project findings and
       K.I.Asia completed the Thai Department of Intellectual Property (DIP) funded         practices from K.I.Asia project management to the DIP staff. Topics include the
       project “Intellectual Property Rights (IPR)Curriculum” on 14 July 2010. For this     research findings, practices from curriculum development and teacher training,
       project, K.I.Asia conducted a study of existing IPR curriculum in other countries,   and project evaluation. This activity was the last deliverable of this project.
       and used this information to create and implement an IPR curriculum for
       Thailand. K.I.Asia‟s innovative education consultants wrapped up the project in a
       knowledge transfer meeting with six staff members from DIP at the DIP office,
       Ministry of Commerce.




                                                                                                                                                                        Page 6
K.I.Asia NewsBytes, June-July, 2010




    The Citi-Kenan Financial Skills Capability                                              The Citi-Kenan Ratchaburi Community
    Building for SMEs in Thailand – Phase III                                               Saving Group




       The „Financial Positioning SMEs for Efficient Enterprises‟ training was the second
       training class under the “Citi-Kenan Financial Skills Capability Building for SMEs
       in Thailand Phase III” program. The training was organized on 6,8,13, and 15
       July 2010. Sixty-seven owners and senior managers from various businesses
       attended this four-day advanced financial literacy course.
                                                                                             On 2-3 June 2010, K.I. Asia conducted a product development training for the
       The program is financially supported by Citi Foundation and Citibank N.A., and
                                                                                             weaving community savings group in Ratchaburi province. Twenty-six
       managed by K.I.Asia. It has served SMEs and financial personnel over the past
                                                                                             participants partook in the training, where they learned how to produce beach
       three years to develop and execute comprehensive strategies for financial
                                                                                             bags, a new product for the group. Five different beach bags were created
       management.
                                                                                             successfully. This training aimed to improve the occupational skills of the group
                                                                                             in order for them to increase their sale by adding new products into their
                                                                                             production lines.


                                                                                                                                                                          Page 7
K.I.Asia NewsBytes, June-July, 2010




    The Citi-Kenan Ratchaburi Community
    Saving Group Cont.




                                                                                         On 23 June 2010, 50 Participants from the weaving community savings group
                                                                                         were trained in an entrepreneurship class. The training focused on the topics of
                                                                                         setting goals wisely, self-assessment, break-even analysis, pricing, preparing
                                                                                         income statements and balance sheets. The goal of the training is to equip
       On 4 June 2010, a marketing training was organized for 35 participants from the
                                                                                         participant with better business skills to manage their community products.
       weaving community savings group. They all learned about a marketing mix,
       which includes pricing strategy, place, people, and promotion. In addition, the
       representative from Citibank N.A., Khun Hassaya Hasitaban, came to deliver the
       Citi Foundation funding of 30,000 Baht to the leaders of the group.



                                                                                                                                                                     Page 8
K.I.Asia NewsBytes, June-July, 2010




    Seminar on “Sustainability Management in
    the Accommodation Sector in Thailand”




          K.I.Asia Executive Director, Mr. Richard Bernhard, conducts a brainstorming     Dr. Brahmanand Mohanty explains how to use Envirotel e-tool
          session with local Chiang Mai hotel owners

                                                                                         The seminar aimed to provide hotel managers with background information on
       On 8 July 2010, The United Nation Environment Program (UNEP), the Tourism
                                                                                         sustainable tourism and capacity building using UNEP‟s sustainable tourism e-
       Authority of Thailand (TAT) and K.I.Asia organised a seminar on “Sustainability
                                                                                         tool “Envirotel”. Envirotel gives practical guidance on issues regarding
       Management in the Accommodation Sector” at the Mercure Hotel, Chiang Mai.
                                                                                         management of energy, water, waste and also placement of tourism buildings.
                                                                                         The overall objective of the seminar was to increase the capacity of hotel
                                                                                         managers on reducing resource use while conserving the environment and
                                                                                         saving money.

                                                                                                                                                                Page 9
K.I.Asia NewsBytes, June-July, 2010




    August                                                                     September
       •17-19 August 2010                                                       • 8-9 September 2010
        At-Risk Women Financial Literacy Training at the Central Welfare and    “Regionalized ASEAN SMEs: Success Cases, Strategies and Business
       Vocational Training Centre                                               Model” Seminar at the Intercontinental Hotel, Bangkok

                                                                                •9 September 2010
       • 25-27 August 2010                                                      “Development and business briefing for LogTech MBA program, a two-year
       Cluster Development Agent (CDA) Training in Nakorn Pathom                joint venture by the Kelley School of Business at Indiana University and the
                                                                                Kenan-Flagler Business School at the University of North Carolina which
       •31 August 2010                                                          provides graduates with an MBA and a Certificate in Global Supply Chain
       Cluster Development Agent (CDA) Training in Bangkok                      Leadership”


       •August                                                                  •September
        Joint cross-border orientation and planning meetings among 7 cross-      “Financial Positioning SMEs for Innovative Management” Training
       border sites in the Greater Mekong Sub-region

       •August-September
       Application period for “Empowering Good Corporate Citizenship Through
       Building Effective Corporate Employee Volunteers” program Phase II

				
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