Pre-Paid Card Transactions in India

							        Pre-Paid Card Transactions in
                    India
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2011.2

摘要

About this Report

This Euromonitor market report provides market trend and market
growth analysis of the Pre-paid Cards industry in India. With this
market report, you’ll be able to explore in detail the changing
shape and potential of the industry. You will now be able to plan and
build strategy on real industry data and projections.

The Pre-paid Cards in India market research report includes:

    * Analysis of key supply-side and demand trends
    * Historic volumes and values, company and brand market shares
    * Five year forecasts of market trends and market growth
    * Robust and transparent market research methodology, conducted
in-country

Our market research reports answer questions such as:

   *    What is the market size of Pre-paid Cards in India?
   *    What are the major operators and issuers in India?
   *    What pre-paid card is expected to experience the highest growth?
   *    How is the pre-paid competitive landscape evolving?
   *    What are the growth prospects for pre-paid?

Why buy this report?

    *   Gain competitive intelligence about market leaders
    *   Track key industry trends, opportunities and threats
    *   Inform your marketing, brand, strategy and market development,
sales   and supply functions

Euromonitor’s industry reports, including Pre-paid Cards in India,
originate from our database within our Consumer Finance market share
and market size database, Passport, a platform which analyses
Consumer Finance in 46 countries and globally.

Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook
Sample Analysis

TRENDS

    * During recessionary times, to keep rising expenses in check and
to cut discretionary expenditure, many people prefer pre-paid cards.
The card does not allow users to become overdrawn and charge a
negative balance fee if the limit is exceeded in some rare cases.
Furthermore, for people without a bank account, pre-paid cards
provide the convenience and security of a card product without
requiring an existing banking relationship or credit history with
issuer. This has fuelled the demand for pre-paid cards.

COMPETITIVE LANDSCAPE

    * With the growing popularity of “XTRAPOWER Fleet Card”, Indian
Oil Corp Ltd (IOCL) continued to be the leading issuer of pre-paid
cards (in terms of cards in circulation) with 30% of the total market
share in 2009, an increase of three percentage points from 2008. The
XTRAPOWER Fleet Card programme is a complete smart card-based fleet
management solution for fleet operators and corporate clients, for
cashless purchases of fuel and lubricants from designated IOCL petrol
pumps. The card also offers an exciting rewards programme and
benefits like personal accident insurance cover and vehicle tracking
facilities to the card holders.

PROSPECTS

    * Prospects of pre-paid cards are very high in developing
countries like India where there are still large numbers of unbanked
population as well as low penetration of financial cards during the
review period. The number of pre-paid cards in circulation is poised
to grow at a CAGR of 30% over forecast period, whereas the value of
transactions will grow at a CAGR of 33% in constant terms over the
same period.
目录

Table of Contents
Pre-Paid Card Transactions in India - Category Analysis
HEADLINES
TRENDS
•    During recessionary times, to keep rising expenses in check and
to cut discretionary expenditure, many people prefer pre-paid cards.
The card does not allow users to become overdrawn and charge a
negative balance fee if the limit is exceeded in some rare cases.
Furthermore, for people without a bank account, pre-paid cards
provide the convenience and security of a card product without
requiring an existing banking relationship or credit history with
issuer. This has fuelled the demand for pre-paid cards.
COMPETITIVE LANDSCAPE
•    With the growing popularity of “XTRAPOWER Fleet Card”, Indian
Oil Corp Ltd (IOCL) continued to be the leading issuer of pre-paid
cards (in terms of cards in circulation) with 30% of the total market
share in 2009, an increase of three percentage points from 2008. The
XTRAPOWER Fleet Card programme is a complete smart card-based fleet
management solution for fleet operators and corporate clients, for
cashless purchases of fuel and lubricants from designated IOCL petrol
pumps. The card also offers an exciting rewards programme and
benefits like personal accident insurance cover and vehicle tracking
facilities to the card holders.
PROSPECTS
•    Prospects of pre-paid cards are very high in developing
countries like India where there are still large numbers of unbanked
population as well as low penetration of financial cards during the
review period. The number of pre-paid cards in circulation is poised
to grow at a CAGR of 30% over forecast period, whereas the value of
transactions will grow at a CAGR of 33% in constant terms over the
same period.
CATEGORY DATA
•    Table 1 Pre-paid Cards Category Performance: 2005-2010
•    Table 2 Open Loop Pre-paid Cards Category Performance: 2005-2010
•    Table 3 Closed Loop Pre-paid Cards Category Performance: 2005-
2010
•    Table 4 Pre-paid Cards Category Performance: Number of Cards in
Circulation 2005-2010
•    Table 5 Pre-paid Cards Category Performance: % Growth 2005-2010
•    Table 6 Open Loop Pre-paid Cards Category Performance: % Growth
2005-2010
•    Table 7 Closed Loop Pre-paid Cards Category Performance: %
Growth 2005-2010
•    Table 8 Pre-paid Cards in Circulation Category Performance: %
Growth 2005-2010
•    Table 9 Pre-paid Cards: Number of Cards by Issuer 2005-2009
•    Table 10 Pre-paid Cards: Number of Cards by Operator 2005-2009
•    Table 11 Pre-paid Cards Transaction Value by Issuer 2005-2009
•    Table 12 Pre-paid Cards Transaction Value by Operator 2005-2009
•    Table 13 Open Loop Pre-paid Cards: Number of Cards by Issuer
2005-2009
•    Table 14 Open Loop Pre-paid Cards: Number of Cards by Operator
2005-2009
•    Table 15 Open Loop Pre-paid Cards Transaction Value by Issuer
2005-2009
•    Table 16 Open Loop Pre-paid Cards Transaction Value by Operator
2005-2009
•    Table 17 Closed Loop Pre-paid Cards: Number of Cards by Issuer
2005-2009
•    Table 18 Closed Loop Pre-paid Cards: Number of Cards by Operator
2005-2009
•    Table 19 Closed Loop Pre-paid Cards Transaction Value by Issuer
2005-2009
•    Table 20 Closed Loop Pre-paid Cards Transaction Value by
Operator 2005-2009
•    Table 21 Pre-paid Cards Forecast Category Performance: 2010-2015
•    Table 22 Open Loop Pre-paid Cards Forecast Category Performance:
2010-2015
•    Table 23 Closed Loop Pre-paid Cards Forecast Category
Performance: 2010-2015
•    Table 24 Pre-paid Cards Forecast Category Performance: Number of
Cards in Circulation 2010-2015
•    Table 25 Pre-paid Cards Forecast Category Performance: % Growth
2010-2015
•    Table 26 Open Loop Pre-paid Cards Forecast Category
Performance: % Growth 2010-2015
•    Table 27 Closed Loop Pre-paid Cards Forecast Category
Performance: % Growth 2010-2015
•    Table 28 Pre-paid Cards in Circulation Forecast Category
Performance: % Growth 2010-2015
Pre-Paid Card Transactions in India - Company Profiles
HDFC Bank Ltd - Financial Cards and Payments - India
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
•    Summary 3 HDFC Bank Ltd: Competitive Position 2009
ICICI Bank Ltd - Financial Cards and Payments - India
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
•    Summary 6 ICICI Bank Ltd: Competitive Position 2009
SBI Cards & Payment Services Ltd - Financial Cards and Payments -
India
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
COMPETITIVE POSITIONING
•    Summary 9 State Bank of India: Competitive Position 2009
Financial Cards and Payments in India - Industry Context
EXECUTIVE SUMMARY
Total card transaction continues to see double digit growth
Growing preference for financial card asset products
Pre-paid could be the next big thing
Increasing acceptance of E-Commerce and M-Commerce
Future of Indian financial cards remains buoyant
KEY TRENDS AND DEVELOPMENTS
Focus is shifting from liability to asset products
RBI regulation is set to increase acceptance of plastic in the
country
Banks are continuously working to increase low average volume
transaction
Growing popularity of M-Commerce
Banks concentrating more on rural and semi urban markets
MARKET INDICATORS
•    Table 29 Number of POS Terminals 2005-2010
•    Table 30 Number of ATMs 2005-2010
•    Table 31 Value Lost to Fraud 2005-2010
•    Table 32 Card Expenditure by Location 2010
•    Table 33 Card Expenditure by Category 2010
•    Table 34 Financial Cards in Circulation by Type: % Number of
Cards 2005-2010
•    Table 35 Domestic versus Foreign Spend 2010
MARKET DATA
•    Table 36 Consumer Payments: Value 2005-2010
•    Table 37 Consumer Payments: Number of Transactions 2005-2010
•    Table 38 Financial Cards: Number of Cards in Circulation 2005-
2010
•    Table 39 Financial Cards Transactions: Value 2005-2010
•    Table 40 Financial Cards: Number of Transactions 2005-2010
•    Table 41 Financial Cards: Number of Accounts 2005-2010
•    Table 42 Financial Cards: Number of Cards by Issuer 2005-2009
•    Table 43 Financial Cards: Number of Cards by Operator 2005-2009
•    Table 44 Financial Cards: Card Payment Transaction Value by
Operator 2005-2009
•    Table 45 Financial Cards: Card Payment Transaction Value by
Issuer 2005-2009
•    Table 46 Consumer Payments Forecast: Value 2010-2015
•    Table 47 Consumer Payments Forecast: Number of Transactions
2010-2015
•    Table 48 Financial Cards Forecast: Number of Cards in
Circulation 2010-2015
•    Table 49 Financial Cards Forecast: Value 2010-2015
•    Table 50 Financial Cards Forecast: Number of Transactions 2010-
2015
•    Table 51 Financial Cards Forecast: Number of Accounts 2010-2015
DEFINITIONS
ATM function
Debit function
Credit function
Commercial credit cards
Charge card function
Commercial charge cards
Open Loop pre-paid function
Closed Loop pre-paid function
Store cards
Pre-paid
Contact Smart Card
Contactless Smart Card
Card Expenditure by Location
Card Expenditure by Sector
Domestic versus Foreign
Value lost to fraud
•    Summary 10 Research Sources