Source-Omega Launches Algae DHA Brand CereNate™ a Mother’s Gift for Life
Source-Omega to provide DHA supplement in Singapore and the USA for supporting naturally
occurring processes to ensure the mother has sufficient omega-3 DHA levels for herself and the
Chapel Hill, NC, October 10, 2011 --(PR.com)-- Source-Omega, a leader in international algae oil
omega-3 fatty acid supplements, finished product development and private labelling, today announced
creation and launch of the CereNate™ DHA brand.
To assist with the launch, Source-Omega provides exclusive marketing and distribution rights under
Source-Omega's license and sole-source agreements to Novamed Singapore, starting January 1st 2012.
“CereNate is A Mother's Gift For Life,” said Mr Tiang Sung Ann, Director of Sales and Marketing at
Novamed. Singapore has a growing economy with clinics serving Halal preferred populations seeking
vegetarian capsules for omega-3 oils. CereNate conforms to international standards to provide 300mg
DHA for pregnant and nursing women. In Singapore, it will be the first DHA product made entirely from
plant-based sources. Tiang and Novamed bring ten years of corporate experience serving the omega-3
markets in Singapore.
The 300 mg dosage basis comes from World Health Organization (WHO) recommendations and the 1999
workshop sponsored by the National Institutes of Health (NIH) and the International Society for the
Study of Fatty Acids and Lipids (ISSFAL).
Source-Omega's launch seeks to provide pure, sustainable omega-3 use innovations, access and solutions
to all of the world's people. The purity of algae oil helps make it a leading DHA source for prenatal
supplements and infant formula products in the USA.
CereNate - A Mother's Gift for Life(SM) is rich in Docosahexaenoic Acid (DHA) along with other
balanced nutritional lipids present in the oil that are also in breast milk. The natural triglyceride oil
Supplement Facts claim 300mg DHA n3, 10mg EPA n3 and 100 mg DPA n6, all important components
of human breast milk and brain cells. A Mother's Gift for Life means that DHA is obtained through the
mother to nourish the baby before and after birth.
CereNate is sold in quantities of 30 one-per-day capsules per bottle. “For pregnant and nursing mothers,
300 mg DHA is the exact daily omega-3 intake recommended in Singapore” said Dr Scott Doughman,
Ph.D., CEO and Chief Scientific Officer at Source-Omega.
“Many wonder why algae oil DHA is recommended over other DHA sources,” said Dr Doughman. “This
naturally derived algae DHA source and dose is effective for DHA transfer from the mother to the child
through the mother's diet. Since DHA is known to be 80 percent of all the omega-3s in the human body, it
is also the main omega-3 building block in the developing brain. The mother is supported by this pure
DHA oil, particularly during the 3rd trimester and when breast feeding. Our goal is to provide a
supplement for this naturally occurring process to ensure the mother has sufficient DHA levels to support
the developing baby,” Doughman concluded.
Docosahexaenoic Acid (DHA) is the longest and most abundant omega-3 fatty acid in the human body
and brain. Mothers are able to synthesize DHA from certain foods and will normally obtain an average of
about 100 mg DHA daily from the diet; however, DHA is recommended for pregnant and nursing
mothers at 300 mg daily.
To make new cells and cell membranes, long chain fatty acids are needed. Long chain omega-3 fatty
acids, particularly DHA, are significant components of cell membranes. DHA is also the most difficult to
obtain from the diet alone. Because DHA is the omega-3 fatty acid most needed in a mother's milk by the
baby, a balanced diet rich in DHA supports the mother, especially during the third trimester and while
CereNate fits the Source-Omega company mission and complies with practically all cultural and religious
food specifications all around the world, including most country specific regulatory bodies. The oil
contains no fish and no animal products, no wheat, gluten, yeast, soy, hexane, or dairy products, and it
has no fragrance, dye or colouring, no PCBs, heavy metals or radioactive elements.
CereNate™ is proudly manufactured in the USA by Source-Omega in compliance with good
manufacturing practices (GMP) as determined by the U.S. Food & Drug Administration (FDA) and in
facilities certified by the FDA. Source-Omega is headquartered in Chapel Hill, North Carolina. It was
founded in October 2007, and is a member of the Global Organization for EPA and DHA (GOED).
Contact via Email
P.O. Box 5208
Chapel Hill, NC 27516
Online Version of Press Release:
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