Docstoc

Keyword Search Optimization Tips

Document Sample
Keyword Search Optimization Tips Powered By Docstoc
					543 words
Keyword – keyword search optimization, 880 monthly searches

Keyword Search Optimization Tips For Bloggers

If you’re blogging then you will almost certainly have heard about keyword search optimization.
There are many ways to get traffic to your blog, but the best free method is to appear in the search
engines for relevant keywords. Searchers will then click through to your blog to find what you’re
looking for.

Although the search engines may include your site in results when you take advantage of keyword
search optimization or not, you can give them a helping hand. By doing keyword research, finding
highly searched keywords, and then using them appropriately in your content, you can make sure
that the search engines rank you higher for these terms.

Keyword Density

When writing using keywords, the number of times you include a given keyword throughout the
content is known as “keyword density”. For example, if your blog post is 400 words long and
contains 4 instances of the keyword, this means that you’ve got a 1% keyword density (one instance
of the keyword per 100 words). There is debate about how much you should use the keywords, but
it’s often recommended you use them at least once per 100 words.

Where you use the keywords is also important. You should include them:
* At the beginning of the title,
* Within the first sentence,
* Within the last sentence,
* And spread through the article body.

Keep It Natural

Although keyword search optimization is an important strategy for many bloggers, it’s also
important to sound natural. After all, it’s not just the search engines looking at your content – there
are real human readers too! And they’re likely to be turned off if it sounds like you’ve just stuffed in
your keyword as many times as possible.

This is why it’s important to work on writing a good blog post first, and worry about the keywords
you’re including second. No matter how well you’ve incorporated keyword search optimization into
your article, your site isn’t going to do well unless you can keep readers interested with well crafted,
interesting content that’s written with their needs in mind.

Too Many Keywords Can Have The Opposite Effect

Although we all know that it’s useful to include keywords in your blog posts, including too many can
even turn the search engines off. The giants like Google are well aware that bloggers and internet
marketers are trying to improve their rankings with methods like this, so they won’t reward you for
taking shortcuts and stuffing your content with too many keywords. If they did, it would be too easy
for low quality rankings to get to the top of the rankings.

Keywords Aren’t Everything

Following on from the point above, it’s important to realize that Google is looking at a lot more than
just keywords to rank your site. It takes into account who links back to your site, how you link to
your own pages, how well your site is laid out and, importantly, whether your website actually
delivers the information your visitors are searching for.

Keyword search optimization is definitely something you should be incorporating into your blog
posts if you want to take advantage of free search engine traffic. However, it’s also important to
work on the quality of your blog. The visitors will follow.

				
DOCUMENT INFO
Shared By:
Stats:
views:5
posted:10/10/2011
language:English
pages:2
Description: All About Guide & Tutorial