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					                                         Invitation for Bids:
                                         R62B1400002




Qualitative Exploratory Research
              and
    Strategic Outreach Plan

                   April 15, 2011

       Maryland Higher Education Commission
        Office of Outreach and Grants Management
                                                    Purpose

To inform the process for developing
college awareness and readiness
messages as part of a statewide
outreach campaign targeting middle
school and high school students and
adult learners.
        Maryland Higher Education Commission
         Office of Outreach and Grants Management
                                                    Objectives
                                                 and Outcomes


I.    Qualitative Exploratory Research

II.   Strategic Outreach Plan




            Maryland Higher Education Commission
            Office of Outreach and Grants Management
                                    Exploratory Research
                                   Informs Outreach to…
•Increase awareness of benefits of
postsecondary education
•Provide college readiness information
•Understanding college costs & financing
•How to obtain financial aid
             Maryland Higher Education Commission
             Office of Outreach and Grants Management
                                          Exploratory Research –
                                                       Overview

• Examine existing research and Maryland data to
  understand the target population.

• Collect information about outreach
  practices/strategies used by Maryland institutions of
  higher education.

• Determine best practices for reaching low income,
  underrepresented and/or at-risk students.

• Prepare report of findings.
             Maryland Higher Education Commission
              Office of Outreach and Grants Management
                             Exploratory Research -
                                       Deliverables
This deliverable should include:

•   Institutional surveys
•   Literature review
•   Focus groups
•   Target population profiling
•   Survey of best practices for outreach
•   Research Report



                Maryland Higher Education Commission
                Office of Outreach and Grants Management
                                                        Strategic
                                        Outreach Plan - Overview
• Written and integrated three – five year strategic
  outreach plan for communicating the benefits of
  postsecondary education.

• Outline all campaign tactics, provide a timeline for the
  development and deployment of the campaign, and
  establish metrics against which all campaign tactics
  will be evaluated.




                Maryland Higher Education Commission
                 Office of Outreach and Grants Management
                                                 Target Population


• Low-income, underrepresented, underserved and/or
  at-risk students.

• May include minority students, first generation
  students, adult learners, ESOL, and students with
  disabilities.



              Maryland Higher Education Commission
               Office of Outreach and Grants Management
                                                    Existing Outreach
                                                             Materials

• Internet/TV Publications
    • You Can Afford College
• Print Publications
    • College 411
    • Howard P. Rawlings Grants
    • Legislative Scholarships
•Websites
   • MDGOFORIT.ORG
   • WWW.MHEC.STATE.MD.US

                 Maryland Higher Education Commission
                  Office of Outreach and Grants Management
                                                                Deadlines

Submission of Bid                 May 9, 2011 4 pm local time

Bid Opening                       May 10, 2011 10 am local time

Notification of Award             No later than July 1, 2011

Completion of Work                December 15, 2011




                     Maryland Higher Education Commission
                     Office of Outreach and Grants Management
Maryland Higher Education Commission
Office of Outreach and Grants Management
                                                              Contact
                                                          Information
Penny Foster, MCACG Coordinator
     410-260-4520 – pfoster@mhec.state.md.us

Cindy Nickerson, Procurement Officer
410-260-4507 – cnickers@mhec.state.md.us

Melinda Vann, Director, Outreach and Grants
Management
     410-260-4578 – mvann@mhec.state.md.us

               Maryland Higher Education Commission
               Office of Outreach and Grants Management

				
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