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									                                                                                                   Invitations and
    Advertising and                   Catalog and online
                                                                             Press services            contact
      sponsoring                         advertising
                                                                                                    management




                                                                                          MARKETING SERVICES

Welcome to the world of insights.




MARCH 23–26, 2010 l NEW MUNICH TRADE FAIR CENTRE l www.analytica.de
22nd International Trade Fair for Laboratory Technology, Analysis and Biotechnology
                                                                                              www.analytica.de/ec
                         Exhibiting with added value is worth more


                    Dear Exhibitor,
                    We want analytica 2010 to be as successful for you as possible. Our marketing services are an effective way to ensure your success.




                                                               Targeted action

                                                               Besides a successful exhibition stand, it is important for your company to showcase itself perfectly
                                                               in every way at the International Trade Fair for Analysis, Laboratory Technology and Biotechnology.
                                                               Take full advantage of your fair-related potential with select advertising materials and acquisition
                                                               tools. Our extensive range of marketing services includes a number of efficient, tried-and-tested ways
                                                               to showcase your company as prominently as possible to an audience of international professionals.
                                                               In 2008, 33,065 visitors from 116 countries, 87% of whom were decision-makers, attended analytica
                                                               to gather information about products and innovations in the analysis, laboratory-technology and
                                                               biotechnology sectors.


                                                               It’s worthwhile: A full stand and first-rate leads

                                                               Experience has shown that exhibitors who use our marketing services have larger numbers of
                                                               visitors and fuller stands.
                                                               That is because 94% of the visitors who use guest tickets actually visit the stand of the company
                                                               that invited them to the fair.
                                                               Other success generated by carefully implemented marketing measures has an impact that
                                                               extends far beyond the immediate vicinity of the fair. You can make your company the center of
                                                               attention among members of attractive target groups and benefit from added value that lasts.


                                                               analytica marketing services: Tailor made and systematic
                                           Catalog and
                        Advertising          online
                      and sponsoring       advertising         Our product and service portfolio is modular in design. The individual services are carefully
                                                               coordinated and can be used flexibly to suit your specific needs—before, during and after the
                                                               fair. As a result, we have a cohesive overall package of products and services
                                                               that you can use together or separately to optimize and intensify your own
                                           Invitations
                           Press          and contact          fair-related communication activities.
                          services        management           Services that are parts of one of our marketing packages are marked with         PACKAGES
                                                               the symbol on the right.


                                                               It’s all included, and it’s all online: The analytica Exhibitor Center

                                                               Save time and money the easy way:
                                                               All information that pertains to our marketing services and to accessing your personal
                                                               online ordering system is available at www.analytica.de/ec as of September 2009. Your
                                                               personal access information will be sent to you under separate cover at that time. The
                                                               website also features information about our range of exhibitor technical services—from
                                                               stand construction to electrical and water connections, exhibitor passes, parking
                                                               passes and various rental services.




                    We look forward to another successful analytica in 2010 and wish you a full exhibition stand and plenty of valuable leads!

                    Sincerely,
                    Your analytica Team

                    PS: Please remember that the services described in this brochure can only be ordered once your stand space has been confirmed as of October 2009.




02 analytica 2010
                                                 Contacts for analytica Marketing Services


Messe München’s contacts and official sales partners for analytica 2010:



CONTACTS/OFFICIAL SALES PARTNERS for analytica 2010:                          CONTACTS MESSE MÜNCHEN GMBH:


                        Exhibitor entry in catalog/Internet/                                     Messe München GmbH
                        visitor information system (exhibitor database)                          Messegelände
                        meiller dialogservices GmbH                                              81823 München, Germany
                        P.O. Box 1940
                        92410 Schwandorf
                        Tel. (+49 94 31) 73 83 99                             Customer Interaction Center
                        mediaservices@analytica.de                            Tel. (+49 89) 9 49-1 14 88
                                                                              General information
                        “analytica Pro” visitor news                          info@analytica.de
                        top-ad Bernd Beutel                                   Guest tickets
                        Mr. Bernd Beutel                                      guestticket@analytica.de
                        Hammelbächer Str. 30                                  Advertising materials
                        69469 Weinheim                                        admaterial@messe-muenchen.de
                        Tel. (+49 62 01) 29 09 20
                        info@top-ad-online.de
                                                                              Conference and meeting rooms
                        Visitor newsletter/online banners                     Conference Room Services Team
                        Chemie.DE Information Service GmbH                    Tel. (+49 89) 9 49-2 12 31
                        Eichenstr. 3a                                         crs@messe-muenchen.de
                        12435 Berlin
                        Tel. (+49 30) 2 045 68-0                              Event service
                        analytica@chemie.de                                   MMGevent – professional event business
                                                                              Mr. Matthias Strauss
                        Electronic press compartment                          Tel. (+49 89) 9 49-2 00 51
                        news aktuell GmbH –                                   matthias.strauss@messe-muenchen.de
                        A member of the dpa Group
                        Ms. Anja Poulet                                       Radio service
                        Mittelweg 144                                         Ms. Christine Heufer
                        20148 Hamburg                                         Tel. (+49 89) 9 49-2 07 15
                        Tel. (+49 69) 27 16-43 80                             christine.heufer@messe-muenchen.de
                        info@newsaktuell.de
                                                                              Mobile lead retrieval
                        Lead retrieval/exhibitor workshops/visitor calendar   Ms. Sonja Durian
                        Meplan GmbH                                           Tel. (+49 89) 9 49-2 12 50
                        Mr. Daniel Gundelach                                  sonja.durian@messe-muenchen.de
                        Willy-Brandt-Allee 1
                        81829 München                                         Online services
                        Tel. (+49 89) 9 49-2 83 14                            Ms. Claudia Wachsmuth
                        gundelach@meplan.de                                   Tel. (+49 89) 9 49-2 03 91
                                                                              claudia.wachsmuth@messe-muenchen.de
                        TV partner
                        INDOC Industrie- und Fernsehfilm GmbH                 Press services
                        Ms. Christina Kahlert                                 Ms. Kathrin Hagel
                        Waldhornstr. 1                                        Tel. (+49 89) 9 49-2 06 51
                        80997 München                                         press@analytica.de
                        Tel. (+49 89) 8114619
                        contact@indoc.de                                      Stand parties
                                                                              Ms. Katja Jurmann
                                                                              Tel. (+49 89) 9 49-2 12 14
                                                                              katja.jurmann@messe-muenchen.de

                                                                              Advertising space
                                                                              Ms. Beate Inhof
                                                                              Tel. (+49 89) 9 49-2 05 94
                                                                              beate.inhof@messe-muenchen.de




                                                                                                                          analytica 2010 03
                    Exhibitor Center



                    ORDERING MADE EASY: THE ONLINE EXHIBITOR CENTER
                                                                      All of the products and services in this brochure
                                                                      and many more are available at the Exhibitor Center
                                                                      at our website www.analytica.de/ec.
                                                                      The entire range of technical services—from stand
                                                                      construction to electrical and water connections,
                                                                      exhibitor passes, parking passes and various rental
                                                                      services—can also be ordered at the Exhibitor
                                                                      Center.




                                                                      Once you have selected your services, simply
                                                                      place your order over the Internet. The Exhibitor
                                                                      Center works like an online shop. When you click
                                                                      on a service that you wish to order, a detailed
                                                                      description and its price will appear on screen.
                                                                      Then you simply click on “Add to shopping cart”
                                                                      and continue shopping.




                                                                      When you are finished, be sure to check your
                                                                      orders and then click on send. You will then receive
                                                                      confirmation from Munich Trade Fairs or one of
                                                                      its service partners.

                                                                      Please be sure to observe the deadlines on
                                                                      Pages 06 and 07.

                                                                      If you have any questions, please feel free to call us
                                                                      at Tel. (+49 89) 9 49-1 14 88.




04 analytica 2010
                                                                                                                 Table of contents


     Marketing services—deadlines at a glance                                                                                                 Page 06




                                                                                                                                                                   Packages
     Important application and order deadlines for analytica




                                                                                                                                                                          1
1.   Packages                                                                                                                                 Page 08
     Place your order for exhibition success in the form of a ready-to-use package and receive a 10–20% discount
     compared to ordering the products/services individually.




                                                                                                                                                                   Company entry
     TIP: Distinguish yourself from your competitors by complementing your package with special individual services.




                                                                                                                                                                          2
2.   Company entry                                                                                                                            Page 11
     Whether in the printed exhibition catalog, on the Internet or at the fair: Showcase your company in our exhibition media.
     TIP: Your basic entry for the alphabetical directory in the official exhibition catalog, the exhibitor database at www.analytica.de




                                                                                                                                                                   Invitations and
     and the visitor information system is included in your application fee. The basic entry consists of: company name, address,




                                                                                                                                                                    management
     telephone and fax numbers, e-mail address, stand number and one entry in the product/service directory.




                                                                                                                                                                       contact
                                                                                                                                                                          3
3.   Invitations and contact management                                                                                                       Page 15
     Generate good contacts with little expense: Use guest tickets and e-guest tickets to invite your customers
     to the fair. Experience has shown that 94% of all visitors who use guest tickets actually visit the stand of the company




                                                                                                                                                                   Advertising
     that invited them to the fair.




                                                                                                                                                                          4
     TIP: Be sure to note our fixed rates for guest tickets and calculate your costs prior to the fair. And use our free online visitor event calendar
     ExpoEasyContact® to plan your visitor marketing activities as effectively as possible.


4.   Advertising                                                                                                                              Page 19
     Take advantage of fair-related products for a confident presentation of your company:
     We have classic and novel products to help you promote your exhibit.




                                                                                                                                                                   Online

                                                                                                                                                                          5
     TIP: With advertising space in more that 120 locations to choose from, select the ones that will do the best job of getting
     visitors to your stand, or use your advertising to greet more than 30,000 visitors as they pass through the turnstiles.


5.   Online                                                                                                                                   Page 29
     Acquire new customers all year. Present your company on the fair’s official homepage at www.analytica.de. For trade




                                                                                                                                                                   Press

                                                                                                                                                                          6
     visitors, the analytica website is a planning and research tool that helps them prepare for the fair. Use the marketing tools
     at the year-round platform www.analytica-world.com to stay in touch with your customers 365 days a year.


6.   Press                                                                                                                                    Page 37
     analytica is the center of attention in all media.




                                                                                                                                                                   Sponsoring
     Media presence in 2008: • 265 journalists from 18 countries




                                                                                                                                                                          7
                                 • More than 1 million page impressions at www.analytica.de from 2007 and until the fair ended in 2008
                                 • More than 190 reports in trade journals and 26 reports in daily newspapers and business magazines
                                 • More than 55 radio reports, 5 TV reports
                                 • More than 27,000 people receive the analytica-world newsletter


7.   Sponsoring                                                                                                                                Page 41             workshops
                                                                                                                                                                    Exhibitor

     Profit from analytica’s good reputation and 40-year success story: Assume the prestigious role of sponsor at this year’s
     analytica. It is a unique way to call the public’s attention to your company.
                                                                                                                                                                          8
8.   Exhibitor workshops                                                                                                                      Page 43
                                                                                                                                                                   Conference and
                                                                                                                                                                   meeting rooms




     analytica’s exhibitor workshops are an effective way to optimize how you prepare for and organize
                                                                                                                                                                          9
     your exhibit and conduct your post-fair activities and ensure that your exhibit is a complete success!
     If you book a stand package, it includes a workshop on professional exhibition planning.


9.   Conference and meeting rooms                                                                                                             Page 44
                                                                                                                                                                   event service
                                                                                                                                                                   Stand parties




     Meet with your customers personally: Take advantage of our range of 31 conference rooms and
                                                                                                                                                                          11 10


     49 meeting rooms or work in peace and quiet in one of our practical business offices.
                                                                                                                                                                       and




10. Stand parties and event service                                                                                                           Page 45
     Time for your big appearance: End the day at analytica with a party at your stand or at an off-beat venue in Munich.
     We would be pleased to help you plan your event.
                                                                                                                                                                     Munich—

                                                                                                                                                                   restaurants
                                                                                                                                                                    hotels and




11. Munich—hotels and restaurants                                                                                                             Page 46
     Our handy guides are ideal for ensuring that you are perfectly prepared for your stay in Munich.
     TIP: A list of all hotels that collaborate with Messe München is available in the Exhibitor Center at www.analytica.de/ec.

                                                                                                                                                         analytica 2010 05
                        Marketing services—deadlines according to category


                       PRODUCT                                                         DATE        PRODUCT                                                          DATE
                       PASSES                                                                   5. ONLINE
                       • Exhibitor passes                            Overseas 19 Feb 2010          • Stand-alone mailing and
                                                                       Europe 26 Feb 2010            e-guest ticket mailing        1st stand-alone mailing 19 Jan 2010
                                                                     Germany 05 Mar 2010                                           2nd stand-alone mailing 02 Feb 2010
                       • Parking passes                                       12 Feb 2010                                          3rd stand-alone mailing 16 Feb 2010
                       CO-EXHIBITORS                                                                                               4th stand-alone mailing 02 Mar 2010
                       • Application for co-exhibitors                          15 Jan 2010        • Exclusive banner ad in online visitor registration     01 Feb 2010
                       STAND-RELATED SERVICES                                                      • Banner in visitor information system                   03 Feb 2010
                       • Technical services                                     12 Feb 2010        • Banner at www.analytica.de                             28 Feb 2010
                       • Telecommunications services                            12 Feb 2010        • Banner at www.analytica-world.com                      28 Feb 2010
                       • Stand construction                                     12 Feb 2010        • Newsletter advertising                                 28 Feb 2010
                                                                                                   • Product innovations in analytica Preview               28 Feb 2010
                    1. PACKAGES                                                                    • Banner in event database                               10 Mar 2010
                       • Marketing packages                                     03 Feb 2010        • Exclusive banner in my.analytica.de visit planner      10 Mar 2010
                       • Catalog packages                                       03 Feb 2010        • Banner ad in thank-you e-mailing after fair            23 Mar 2010
                                                                                                   • Keyword banner in exhibitor database                   23 Mar 2010
                    2. COMPANY ENTRY                                                               • Job ads                               No deadline (possible all year)
                       (CATALOG/INTERNET/VISITOR INFORMATION SYSTEM)
                       • Company entry in main catalog                          03 Feb 2010        ONLINE ADVERTISING FOR YOUR HOMEPAGE
                         (catalog and Internet entry, exhibitor database)                          • Customized guest-ticket banner                   No order deadline*
                       • Company entry in supplement                            05 Mar 2010        • Banner with fair logo for your homepage          No order deadline*
                         (catalog and Internet entry, exhibitor database)
                                                                                                6. PRESS
                    3. INVITATIONS AND CONTACT MANAGEMENT                                          • Press guide                                            01 Mar 2010
                       • Guest tickets                               Overseas 23 Feb 2010          • Multimedia services                                    15 Mar 2010
                                                                       Europe 02 Mar 2010          • Press compartment at press center                      15 Mar 2010
                                                                     Germany 09 Mar 2010           • Press conference room                                  15 Mar 2010
                       • eGuest tickets                                        21 Mar 2010         • Electronic press compartment                           15 Mar 2010
                       • ExpoEasyContact® visit calendar                 No order deadline*        • Press release package                                  15 Mar 2010
                                                                                                   • Press event calendar                                   18 Mar 2010
                       LEAD RETRIEVAL                                                              • Radio service                                    No order deadline*
                       • Mobile lead retrieval                                  09 Mar 2010
                       • LeadSuccess                                            16 Mar 2010     7. SPONSORING                                               17 Dec 2009

                    4. ADVERTISING                                                              8. EXHIBITOR WORKSHOPS                                      04 Nov 2009
                       • Exhibition logo for use in ads                    No order deadline*
                       • Ad in analytica PRO visitor news                         14 Dec 2009   9. CONFERENCE AND MEETING ROOMS
                       • Bookmark in main catalog                                 15 Jan 2010      • Conference rooms                                       19 Mar 2010
                       • Ad in main catalog                                       15 Jan 2010      • Meeting rooms                                          19 Mar 2010
                       • Ad in visitor guide                                      10 Feb 2010      •Business offices                                  No order deadline*
                       • analytica TV 2010                                        22 Feb 2010
                                                                       Early bird 01 Dec 2009   10. EVENTS
                       • Ad in supplement                                         05 Mar 2010       • Stand parties                                   No order deadline*
                       • Advertising space                                        09 Mar 2010       • Event service                                   No order deadline*
                       • Exhibition poster and hall diagram            Overseas 23 Feb 2010
                                                                         Europe 02 Mar 2010     11. MUNICH
                                                                       Germany 09 Mar 2010          • Hotel guide, mini travel guide,             Overseas 23 Feb 2010
                       • Visitor brochure              Available from January to 09 Mar 2010          city map with restaurant guide,               Europe 02 Mar 2010
                       • Stickers with imprint                         Overseas 09 Feb 2010           welcome package                             Germany 09 Mar 2010
                                                                         Europe 16 Feb 2010
                                                                       Germany 23 Feb 2010
                       • Stickers without imprint                      Overseas 23 Feb 2010
                                                                         Europe 02 Mar 2010
                                                                       Germany 09 Mar 2010




                                                                                                   * May be ordered until last day of fair




06 analytica 2010
                                      Marketing services—deadlines according to date


PRODUCT                                                       DATE      PRODUCT                                                          DATE
• Exhibitor workshops                                  04 Nov 2009      • Exhibition poster and hall diagram            Germany 09 Mar 2010
                                                                        • Stickers without imprint                      Germany 09 Mar 2010
• analytica TV 2010                          Early bird 01 Dec 2009     • Hotel guide, mini travel guide,               Germany 09 Mar 2010
• Ad in analytica PRO visitor news                      14 Dec 2009       city map with restaurant guide,
• Sponsoring                                            17 Dec 2009       welcome package
                                                                        • Visitor brochure              Available from January to 09 Mar 2010
• Application for co-exhibitors                         15 Jan 2010     • Banner in event database                                10 Mar 2010
• Bookmark in main catalog                              15 Jan 2010     • Exclusive banner in my.analytica.de visit planner       10 Mar 2010
• Ad in main catalog                                    15 Jan 2010     • Electronic press compartment                            15 Mar 2010
• Stand-alone mailing and                                               • Multimedia services                                     15 Mar 2010
  e-guest ticket mailing        1st stand-alone mailing 19 Jan 2010     • Press compartment at press center                       15 Mar 2010
                                                                        • Press release package                                   15 Mar 2010
• Exclusive banner ad in online visitor registration      01 Feb 2010   • Press conference room                                   15 Mar 2010
• Stand-alone mailing and                                               • LeadSuccess                                             16 Mar 2010
  e-guest ticket mailing        2nd stand-alone mailing 02 Feb 2010     • Press event calendar                                    18 Mar 2010
• Marketing packages                                      03 Feb 2010   • Conference rooms                                        19 Mar 2010
• Catalog packages                                        03 Feb 2010   • Meeting rooms                                           19 Mar 2010
• Company entry in main catalog                           03 Feb 2010   • eGuest tickets                                          21 Mar 2010
  (catalog and Internet entry, exhibitor database)                      • Keyword banner in exhibitor database                    23 Mar 2010
• Banner in visitor information system                    03 Feb 2010   • Banner ad in thank-you e-mailing after fair             23 Mar 2010
• Stickers with imprint                         Overseas 09 Feb 2010
• Ad in visitor guide                                     10 Feb 2010   • Radio service                                       No order deadline*
• Parking passes                                          12 Feb 2010   • Business offices                                    No order deadline*
• Technical services                                      12 Feb 2010   • Stand parties                                       No order deadline*
• Telecommunications services                             12 Feb 2010   • Event service                                       No order deadline*
• Stand construction                                      12 Feb 2010   • ExpoEasyContact® visit calendar                     No order deadline*
• Stickers with imprint                           Europe 16 Feb 2010    • Exhibition logo for use in ads                      No order deadline*
• Stand-alone mailing and                                               • Customized guest-ticket banner                      No order deadline*
  e-guest ticket mailing          3rd stand-alone mailing 16 Feb 2010   • Banner with fair logo for your homepage             No order deadline*
• Exhibitor passes                              Overseas 19 Feb 2010
• analytica TV 2010                                       22 Feb 2010   • Job ads                                 No deadline (possible all year)
• Guest tickets                                 Overseas 23 Feb 2010
• Exhibition poster and hall diagram            Overseas 23 Feb 2010
• Stickers with imprint                         Germany 23 Feb 2010
• Stickers without imprint                      Overseas 23 Feb 2010
• Hotel guide, mini travel guide,               Overseas 23 Feb 2010
  city map with restaurant guide,
  welcome package
• Exhibitor passes                                Europe 26 Feb 2010
• Banner at www.analytica.de                              28 Feb 2010
• Banner at www.analytica-world.com                       28 Feb 2010
• Newsletter advertising                                  28 Feb 2010
• Product innovations in analytica Preview                28 Feb 2010

• Press guide                                            01 Mar 2010
• Guest tickets                                  Europe 02 Mar 2010
• Exhibition poster and hall diagram             Europe 02 Mar 2010
• Stickers without imprint                       Europe 02 Mar 2010
• Stand-alone mailing and
  e-guest ticket mailing         4th stand-alone mailing 02 Mar 2010
• Hotel guide, mini travel guide,                Europe 02 Mar 2010
  city map with restaurant guide,
  welcome package
• Exhibitor passes                             Germany 05 Mar 2010
• Company entry in supplement                            05 Mar 2010
  (catalog and Internet entry, exhibitor database)
• Ad in supplement                                       05 Mar 2010
• Guest tickets                                Germany 09 Mar 2010
• Mobile lead retrieval                                  09 Mar 2010
• Advertising space                                      09 Mar 2010    * May be ordered until last day of fair




                                                                                                                                                    analytica 2010 07
                     1             Packages



                    MARKETING PACKAGES
                    Send out invitations, order advertising space and reserve conference          The advantage: You can save up to 20% compared to ordering items
                    rooms: Exhibitors have a lot to take care of prior to the fair. Our market-   separately.
                    ing packages take care of some of that work for you. Whether you
                    order the Starter Package, the Advanced Package or our comprehensive          Naturally, you can also add products and/or services to the package
                    Master Package, you will profit from our years of experience in exhibi-       that you select. Simply leaf through the following chapter, select the
                    tion marketing. We even have a special package that meets the special         services that you need and place your order at the online Exhibitor
                    needs of co-exhibitors.                                                       Center or by fax.

                    Each package includes products and services in the company entry,     Which package is the right package for your
                    invitations and contact management, advertising and press categories. company? To help you stay oriented, we
                                                                                                                                                           PACKAGES
                                                                                          developed a points system that rates the pack-
                                                                                          ages in various categories.




                                                                                         Info media Advertising Contacts        Press      Online             Deadline:
                    CO-EXHIBITOR PACKAGE                                                    •••         •••          •••         •••        •••              03 Feb 2010
                    Catalog Basic Package:                    Invitations and                     Advertising:                            Press:
                    • Company entry in exhibitor              contact management:                 • Ad inset (P. 19) for your             • 1 press compartment
                      directory: Address, telephone           • Guest-ticket banner (P. 16):        print ads: includes your hall and       at Press Centre (P. 37)
                      and fax numbers, e-mail                   Banner for your homepage for        stand numbers                         • 1 entry in press guide (P. 39)
                      and Internet addresses, hall and          pre-registering your visitors.    • 250 visitor brochures (P. 28)         • 1 entry in the press-event
                      stand numbers                           • Unlimited number of guest         • 250 fairground maps (P. 27)             calendar (P. 39)
                    • 4 entries in product/service              tickets (P. 15) Admission         • Welcome package:                      • 1 electronic press compartment
                      directory                                 vouchers for your visitors.         Information materials for               (P. 38/package 2)
                    • 2 entries in the application                                                  optimum travel planning (P. 46).
                      directory (P. 10)




                    Consultant telephone: (+49 94 31) 73 83 99
                    Internet orders:      www.analytica.de/ec > Packages                                                 10o%nt
                                                                                                                          c u                                  EUR 820
                    Fax orders:
                                          > Marketing packages > Co-exhibitor package
                                          Fax form M 1.1                                                                dis                     If ordered separately: EUR 902




                                                                                         Info media Advertising Contacts        Press      Online             Deadline:
                    STARTER PACKAGE                                                         •••         •••          •••         •••        •••              03 Feb 2010
                    Catalog Basic Package:                    Invitations and                     Advertising:                            Press:
                    • Company entry in exhibitor              contact management:                 • Ad inset (P. 19) for your             • 2 press compartments
                      directory: Address, telephone           • Guest-ticket banner (P. 16):        print ads: includes your hall and       at Press Centre (P. 37)
                      and fax numbers, e-mail                   Banner for your homepage for        stand numbers                         • 1 entry in press guide (P. 39)
                      and Internet addresses, hall and          pre-registering your visitors     • 250 visitor brochures (P. 28)         • 1 entry in the press-event
                      stand numbers                           • ExpoEasyContact® visitor          • 250 fairground maps (P. 27)             calendar (P. 39)
                    • 4 entries in product/service              calendar: Simplifies making       • 2 quick-change frames                 • 1 electronic press compartment
                      directory                                 appointments to meet at your        in Atrium (P. 26) (does not include     (P. 38/package 2)
                    • 2 entries in the application              stand and eases your stand          production cost)
                      directory (P. 10)                         employees’ workload before the    • Welcome package:
                                                                fair even begins (P. 16).           Information materials for
                                                                                                    optimum travel planning (P. 46)




                    Consultant telephone: (+49 94 31) 73 83 99
                    Internet orders:      www.analytica.de/ec > Packages                                                 10o%nt
                                                                                                                          c u                                  EUR 780
                    Fax orders:
                                          > Marketing packages > Starter package
                                          Fax form M 1.1                                                                dis                     If ordered separately: EUR 858

                                                                                                                                                        All prices subject to VAT
08 analytica 2010
                                                                                                                           Packages                  1
                                                                       Info media Advertising Contacts           Press    Online             Deadline:
   ADVANCED PACKAGE




                                                                                                                                                                          Packages
                                                                          •••            •••          •••        •••      •••               03 Feb 2010




                                                                                                                                                                                 1
   Catalog Plus Package:                    Invitations and                        Advertising:                          Press:
   • Company entry in exhibitor             contact management:                    • Ad inset (P. 19) for your           • 2 press compartments
     directory: Address, telephone          • Guest-ticket banner (P. 16):           print ads: includes your hall and     at Press Centre (P. 37)
     and fax numbers, e-mail and              Banner for your homepage for           stand numbers                       • 1 entry in press guide (P. 39)




                                                                                                                                                                          Company entry
     Internet addresses, hall and             pre-registering your visitors.       • 250 visitor brochures (P. 28)       • 1 entry in the press-event




                                                                                                                                                                                 2
     stand numbers                          • 2 mobile lead-retrieval scanners     • 250 fairground maps (P. 27)           calendar (P. 39)
   • 5 entries in product/service             including USB stick (P. 17)          • 2 Windmasters (P. 22),              • 1 electronic press compartment
     directory                              • ExpoEasyContact® visitor               4 A0 posters                          (P. 38/package 2)
   • 2 entries in the application             calendar: Simplifies making            (including production costs)
     directory, 2-line company profile,       appointments to meet at your         • Welcome package:




                                                                                                                                                                          Invitations and

                                                                                                                                                                           management
     1 logo in exhibitor directory            stand and eases your stand             Information materials for




                                                                                                                                                                              contact
     (P. 10)                                  employees’ workload before the         optimum travel planning (P. 46)




                                                                                                                                                                                 3
                                              fair even begins (P. 16).




                                                                                                                                                                          Advertising

                                                                                                                                                                                 4
                                                                                                                                                                          Online

                                                                                                                                                                                 5
   Consultant telephone: (+49 94 31) 73 83 99
   Internet orders:      www.analytica.de/ec > Packages                                                 15o%nt
                                                                                                         c u                               EUR 1,810
   Fax orders:
                         > Marketing packages > Advanced package
                         Fax form M 1.1                                                                dis                   If ordered separately: EUR 2,082




                                                                                                                                                                          Press

                                                                                                                                                                                 6
                                                                       Info media Advertising Contacts           Press    Online             Deadline:
   MASTER PACKAGE                                                         •••            •••          •••        •••      •••               03 Feb 2010
   Catalog Power Package:                   Invitations and                        Advertising:                          Press:
   • Company entry in exhibitor             contact management:                    • Ad inset (P. 19) for your           • 2 press compartments




                                                                                                                                                                          Sponsoring
     directory: Address, telephone          • Guest-ticket banner (P. 16):           print ads: includes your hall and     at Press Centre (P. 37)




                                                                                                                                                                                 7
     and fax numbers, e-mail                  Banner for your homepage for           stand numbers                       • 1 entry in press guide (P. 39)
     and Internet addresses, hall and         pre-registering your visitors.       • 250 visitor brochures (P. 28)       • 1 entry in the press-event
     stand numbers                          • ExpoEasyContact® visitor             • 250 fairground maps (P. 27)           calendar (P. 39)
   • 7 entries in product/service             calendar: Simplifies making          • 2 Windmasters (P. 22),              • 1 electronic press compartment
     directory                                appointments to meet at your           4 A0 posters                          (P. 38/package 2)
                                                                                                                                                                          workshops
                                                                                                                                                                           Exhibitor
   • 2 entries in the application             stand and eases your stand             (including production costs)
     directory, 6-line company profile,
     1 logo in exhibitor directory,
     1 logo in legend of hall diagram
                                              employees’ workload before the
                                              fair even begins (P. 16).
                                            • LeadSuccess Contact
                                                                                   • Welcome package:
                                                                                     Information materials for
                                                                                     optimum travel planning (P. 46)
                                                                                                                                                                                 8
     (P. 10)                                  Management: digitally record
                                              and process visitors’ contact
                                                                                                                                                                          Conference and
                                                                                                                                                                          meeting rooms




                                              information during the fair with
                                                                                                                                                                                 9
                                              the PREMIUM Package
                                              (includes LeadSuccess software,
                                              business-card scanner, micro-
                                              phone for making “voice notes,”
                                              a USB stick for backing up your
                                                                                                                                                                          event service
                                                                                                                                                                          Stand parties




                                              work each day, meeting-protocol
                                                                                                                                                                                 11 10


                                              scanner, notebook and installa-
                                                                                                                                                                              and




                                              tion for the duration of the fair,
                                              support, training for your staff
                                              the day before the fair begins)
                                              (P. 18).
                                                                                                                                                                            Munich—

                                                                                                                                                                          restaurants
                                                                                                                                                                           hotels and




   Consultant telephone: (+49 94 31) 73 83 99
   Internet orders:      www.analytica.de/ec > Packages                                                 20o%nt
                                                                                                         c u                              EUR 2,830
   Fax orders:
                         > Marketing packages > Master package
                         Fax form M 1.1                                                                dis                   If ordered separately: EUR 3,396

All prices subject to VAT
                                                                                                                                                                analytica 2010 09
                     1            Packages



                    CATALOG PACKAGES (Company entry in catalog/Internet/visitor information system)
                    Order your company entry as part of a package and save up to 20 percent:      fax numbers, e-mail address, hall and stand numbers as well as one
                    Each visitor receives a copy of the exhibition catalog with their admission   product entry in the product/service directory, a number of other
                    ticket. All information in the catalog automatically appears in our exhibi-   options are available to help you draw attention to your company.
                    tor database at www.analytica.de, and in the visitor information system       Naturally, you can also add products/services to the ones included
                    at the trade-fair center. In addition to your basic entry in the exhibitor    in your package. We would be pleased to advise and support you in
                    directory, which includes your company name, address, telephone and           any way possible.




                                                                                                                                                            Deadline:
                    BASIC PACKAGE                                                                                                                          03 Feb 2010
                    • Basic entry in exhibitor directory: • E-mail and Internet addresses in • 2 entries in the application         • 4 basic entries in the product/
                      includes company name (bold           the catalog (in exhibitor directory) directory including company          service directory in the catalog,
                      print), address, city, country,       and the visitor information          name, city, country, zip/postal      in the online exhibitor directory
                      zip/postal code, hall and stand       system (activated)                   code, hall and stand numbers         and in the visitor information
                      numbers                             • E-mail address in online exhibitor in the catalog, the online exhibitor system including company
                    • Telephone and fax number              directory (activated)                directory and the visitor infor-     name, address and hall and stand
                      in exhibitor directory              • Internet address in online           mation system                        numbers (1st basic entry is
                                                            exhibitor directory (activated)                                           included in application fee)


                    Consultant telephone: (+49 94 31) 73 83 99
                    Internet orders:      www.analytica.de/ec > Packages                                                10o%nt
                                                                                                                         c u
                                                                                                                                                             EUR 416
                    Fax orders:
                                          > Catalog packages > Basic package
                                          Fax form M 1.2
                                                                                                                       dis                    If ordered separately: EUR 463




                                                                                                                                                            Deadline:
                    PLUS PACKAGE                                                                                                                           03 Feb 2010
                    • Basic entry in exhibitor directory: • E-mail and Internet addresses         • 5 basic entries in the product/   • 2-line (60 characters per line)
                      includes company name (bold            in online exhibitor directory          service directory in the catalog,   company profile in exhibitor
                      print), address, city, country,        (activated)                            in the online exhibitor directory   directory in catalog and in the
                      zip/postal code, hall and stand      • 2 entries in the application           and in the visitor information      online exhibitor directory
                      numbers                                directory including company            system including company          • Logo in exhibitor directory in the
                    • Telephone and fax number               name, city, country, zip/postal        name, address and hall and stand catalog, on the Internet and in
                      in exhibitor directory                 code, hall and stand numbers           numbers (1st basic entry is         the visitor information system
                    • E-mail and Internet addresses in                                              included in application fee)
                      the catalog (in exhibitor directory)
                      and the visitor information
                      system (activated)
                    Consultant telephone: (+49 94 31) 73 83 99
                    Internet orders:      www.analytica.de/ec > Packages                                                15o%nt
                                                                                                                         c u
                                                                                                                                                             EUR 805
                    Fax orders:
                                          > Catalog packages > Plus package
                                          Fax form M 1.2
                                                                                                                       dis                    If ordered separately: EUR 950




                                                                                                                                                            Deadline:
                    POWER PACKAGE                                                                                                                          03 Feb 2010
                    • Basic entry in exhibitor directory: • E-mail and Internet addresses         • 7 basic entries in the product/    • 5-line (60 characters per line)
                      includes company name (bold            in online exhibitor directory          service directory in the catalog,    company profile in exhibitor
                      print), address, city, country,        (activated)                            the online exhibitor directory and directory in catalog and in the
                      zip/postal code, hall and stand      • 2 entries in the application           the visitor information system       online exhibitor directory
                      numbers                                directory including company            including company name, address • Logo in exhibitor directory in the
                    • Telephone and fax number               name, city, country, zip/postal        and hall and stand numbers           catalog, on the Internet and in
                      in exhibitor directory                 code, hall and stand numbers           (1st basic entry is included in      the visitor information system
                    • E-mail and Internet addresses in                                              application fee)                   • Logo on legend of hall diagram
                      the catalog (in exhibitor directory)
                      and the visitor information
                      system (activated)
                    Consultant telephone: (+49 94 31) 73 83 99
                    Internet orders:      www.analytica.de/ec > Packages                                              20o%nt
                                                                                                                       c u
                                                                                                                                                          EUR 1,135
                    Fax orders:
                                          > Catalog packages > Power package
                                          Fax form M 1.2
                                                                                                                      dis                   If ordered separately: EUR 1,419

                                                                                                                                                      All prices subject to VAT
10 analytica 2010
                                                                                                                       Company entry                           2
   COMPANY ENTRY




                                                                                                                                                                                  Packages

                                                                                                                                                                                         1
         Visitor information system
                                                                                           Exhibitor database at www.analytica.de




                                                                                                                                                                                  Company entry

                                                                                                                                                                                         2
                                                                                                                                                                                  Invitations and

                                                                                                                                                                                   management
       Exhibition catalog




                                                                                                                                                                                      contact
       free with your admission ticket




                                                                                                                                                                                         3
                                                                                                                           Visit planner at www.analytica.de

                                                                            Muster GmbH&Co.KG
                                                                            Musterstr. 1




                                                                                                                                                                                  Advertising
                                                                            DE-12345 Musterstadt




                                                                                                                                                                                         4
                                                                            Tel. 01234/56789
                                                                            Fax. 01234/56789
                                                                            muster@muster.de
                                                                            www.muster.de




                                                                                                                                                                                  Online

                                                                                                                                                                                         5
   Your company’s presence in the media for analytica 2010 is the key to a                More customers at your stand
   successful exhibit. As soon as you register, we will post your company’s               Would you like to generate plenty of new customer contacts? Then use
   particulars in our database.                                                           the exhibition catalog for a detailed profile of your company and your
   You benefit in four ways: Your information appears in the exhibition                   products. One entry in the product/service directory is included in your
   catalog, in the exhibitor database, the visit planner at our homepage at               application fee. All you have to do is book the entry. You can also en-
   www.analytica.de and in the visitor information system. You can also                   hance your information with a link to your homepage or your company
   post your company logo, a company profile or a product description in                  logo. The exhibitor directory at our homepage www.analytica.de was




                                                                                                                                                                                  Press

                                                                                                                                                                                         6
   the fair’s media.                                                                      used 420,721 times in 2008.

   As in the past, 1 category in the product/service directory and 2 entries TIP: This is a unique way to address potential customers,
   in the application directory are included in the application fee for this especially if your company is new on the market and you want to make
   year’s fair. So book your entries soon!                                   it better known.




                                                                                                                                                                                  Sponsoring

                                                                                                                                                                                         7
                                                                                                                                                       Deadline:
   EXHIBITOR DIRECTORY                                                                                                                                03 Feb 2010
                                                                                                                                                                                  workshops
                                                                                                                                                                                   Exhibitor
                                                                                            This is where potential customers search for your company:
     Sample entry from online exhibitor database                                            The alphabetical exhibitor directory can be found at our website at
                                                                                            www.analytica.de, in the visitor information system at the fair and
                                                                                            in the printed exhibition catalog. Your company’s entry includes the
                                                                                                                                                                                         8
                                                                                            following information: Company name, address, telephone and fax
                                                                                            numbers, e-mail address, hall number and stand
                                                                                                                                                                                  Conference and
                                                                                                                                                                                  meeting rooms




                                                                                            number. You can also have your company logo,           PART OF
                                                                                                                                                                                         9
                                                                                            Internet address or your company profile           Co-exhibitor I Starter
                                                                                                                                                Advanced I Master
                                                                                            appear with your entry.                               PACKAGE
                                                                                                                                                                                  event service
                                                                                                                                                                                  Stand parties
                                                                                                                                                                                      and
                                                                                                                                                                                         11 10


      Die Muster GmbH ist kompetenter Partner für ganzheitliche Lösungen. Vier gewinnt:
                                                                                            Basic entry included in application fee;
      Standard, Branchenlösung, Zusatzfunktionen und individuelle Anpassung gewinnt:
     Die Muster GmbH ist kompetenter Partner für ganzheitliche Lösungen. Vierbilden die
      vier Bausteine des integrierten Muster-Konzeptes unitop nt.
     Standard, Branchenlösung, Zusatzfunktionen und individuelle Anpassung bilden die
                                                                                            also available:
     vier Bausteine des integrierten Muster-Konzeptes unitop nt.
                                                                                            Internet address (published)                               EUR 49
                                                                                                                                                                                    Munich—

                                                                                                                                                                                  restaurants
                                                                                                                                                                                   hotels and




   Consultant telephone: (+49 94 31) 73 83 99
                                                                                            Internet address (activated)                               EUR 135
   Internet orders:      www.analytica.de/ec > Marketing services                           Company logo, full color                                   EUR 296
                         > Company entry
   Fax orders:           Fax form M 2.1                                                     Company profile, per line (max. 60 characters per line)    EUR 49
All prices subject to VAT
                                                                                                                                                                        analytica 2010 11
                     2          Company entry


                                                                                                                                                                                                   Deadline:
                    PRODUCT AND SERVICE DIRECTORY                                                                                                                                                 03 Feb 2010
                                                                                                                                           This section of the exhibition catalog is where visitors search for
                      Sample entry from catalog                                                                                            specific products. Booking multiple categories makes it easier
                                                                                                                                           for your customers to find you. Your entry will automatically be
                                        1          APPLIKATIONEN
                                                   APPLICATIONS
                                                                                                                                           posted on the Internet and appear in the visitor information system.
                                         01.01.05                        THERMOCOAX GmbH                   RSP Systems A/S
                                         Altlastenanalytik
                                         Pollutant analysis
                                                                          Brookstieg 1
                                                                          DE-22145 Stapelfeld
                                                                          www.thermocoax.com
                                                                          Halle A2, Stand 138
                                                                                                            Forskerparken 10
                                                                                                            DK-5230 Odense M
                                                                                                            Halle A3, Stand DP5
                                                                                                                                           Because many visitors use the directory for research after the fair,
                                        ELEMENTAR
                                         Analysensysteme GmbH
                                         Donaustr. 7
                                         DE-63452 Hanau                  01.03
                                                                         Lebensmittelanalytische
                                                                                                           Saphirwerk
                                                                                                            Industrieprodukte AG
                                                                                                            Erlenstr. 36
                                                                                                                                           including other details such as your telephone and fax numbers,
                                         Halle A2, Stand 225/326                                            CH-2555 Brügg
                                        Lumex Analytics GmbH
                                         Wilstedter Str. 1 a
                                         DE-24558 Wakendorf II
                                                                         Applikationen
                                                                         Foodstuff analysis                 Halle A2, Stand 429
                                                                                                           SYFT Technologies UK Ltd.
                                                                                                            Daresbury Innovation Centre
                                                                                                                                           e-mail address and Internet address is also worthwhile. One entry
                                                                         01.03.01
                                         eMail: info@lumexanalytics.de
                                         Halle A2, Stand 254
                                                                         Produkte und Verfahren
                                                                         zur Steigerung der
                                                                         Qualität/Ernährungs-
                                                                                                            Suite F19 Keckwick Lane,
                                                                                                            Daresbury
                                                                                                            GB-Cheshire WA4 4FS
                                                                                                            Halle A2, Stand 121/220
                                                                                                                                           is already included in your application fee.
                                        Parr Instrument                  physiologie/ Texture/
                                         (Deutschland)                   Ausbeute/Verarbeitung
                                         GmbH                            Products and techniques
                                         Zeilweg 15                      for improving the quality/        01.03.02
                                         DE-60439 Frankfurt              nutritional physiology/texture/   Functional Food

                                                                                                                                           TIP: Get around lists in alphabetical order by having your company
                                         www.parrinst.de                 yield/processing                  Functional foods
                                         Halle B2, Stand 206
                                                                         Brookfield Engineering            L.U.M. GmbH
                                                                          Laboratories Vertriebs            Rudower Chaussee 29
                                        Shimadzu Deutschland                                                DE-12489 Berlin
                                         GmbH
                                         Albert-Hahn-Str. 6-10
                                         DE-47269 Duisburg
                                                                          GmbH
                                                                          Hauptstr. 18
                                                                          DE-73547 Lorch
                                                                          Tel.: +49 (0)7172-927-100
                                                                                                            Halle A3, Stand 273
                                                                                                                                           appear in first, second or third place after the name of the product-
                                                                                                           SensoWorks GmbH
                                         Halle A1, Stand 405/504
                                        Thermo Scientific
                                         Im Steingrund 4-6
                                                                          eMail: info@brookfield-
                                                                          gmbh.de
                                                                          Halle A1, Stand 455
                                                                                                            Carl-Benz-Strasse 9
                                                                                                            DE-24568 Kaltenkirchen
                                                                                                            Halle A1, Stand 439
                                                                                                                                           group category.
                                         DE-63303 Dreieich
                                         Halle B1, Stand 104             GE Healthcare Europe GmbH
                                         Halle B1, Stand 105/204          Commercial Center Munich         01.03.03
                                                                          Oskar-Schlemmer-Str. 11          Microbiological Food
                                         01.02                                                             Analysis
                                                                          DE-80807 München
                                         Applikationen Technische                                          Microbiological food analysis
                                                                          www.gelifesciences.com
                                         Chemie
                                         Manufacturing chemistry

                                        Büchi Pilot Plants &
                                                                          Halle A3, Stand 331/430
                                                                         Innolabtec GmbH
                                                                           Werther Str. 6a
                                                                                                           AES CHEMUNEX
                                                                                                            Rue Maryse Bastié -CS17219
                                                                                                            FR-35172 Bruz Cedex
                                                                                                                                                                                                  PART OF
                                         Reactor Systems
                                         Gschwaderstr. 12
                                                                           DE-52224 Stolberg
                                                                           Halle B2, Stand 325/424
                                                                                                            Halle B1, Stand 254                                                               Co-exhibitor I Starter
                                         CH-8610 Uster
                                         Halle A2, Stand 331                                               AID Diagnostika GmbH
                                                                                                            Ebinger Str. 4
                                                                                                                                                                                               Advanced I Master
                                        Little Things Factory GmbH
                                         Ehrenbergstr. 1
                                                                         Memmert GmbH + Co. KG
                                                                          Äußere Rittersbacher Str. 38
                                                                                                            DE-72479 Straßberg
                                                                                                            Halle A2, Stand 550
                                                                                                           BIO-RAD Laboratories GmbH
                                                                                                                                                                                                 PACKAGE
                                         DE-98693 Ilmenau                 DE-91126 Schwabach                Heidemannstr. 164
                                         Halle A3, Stand 531              Halle B2, Stand 341/440           DE-80939 München




                                                                                                                              nly way
                                        Parr Instrument                  Polytec GmbH                       Halle B1, Stand 405
                                         (Deutschland)                    Polytec-Platz 1-7




                                                                                                                   It’s the o you
                                         GmbH                             DE-76337 Waldbronn
                                         Zeilweg 15                                                        BioTek Instruments GmbH
                                                                          www.polytec.de                    Kocherwaldstr. 34
                                         DE-60439 Frankfurt               Halle A2, Stand 483
                                         www.parrinst.de                                                    DE-74177 Bad Friedrichshall
                                                                         Projekt Messtechnik                www.biotek.de

                                                                                                                                  d
                                         Halle B2, Stand 206




                                                                                                                     they’ll f in
                                                                          Grimmelfinger Weg 65              Halle A3, Stand 330
                                                                          DE-89077 Ulm
                                                                          Halle A2, Stand 100


                                         8




                      Basic entry with company name, address, hall number                                                                  Additional entry                                     EUR 93
                      and stand number + Additional information:                                                                           Product description, per line (max. 60 char.)        EUR 28
                      Telephone, fax, e-mail, Internet address
                                                                                                                                           Logo                                     Starting at EUR 55
                    Consultant telephone: (+49 94 31) 73 83 99
                                                                                                                                           Position in 1st place                                EUR 205
                    Internet orders:      www.analytica.de/ec > Marketing services                                                         Position in 2nd place                                EUR 155
                                          > Company entry
                    Fax orders:           Fax form M 2.2                                                                                   Position in 3rd place                                EUR 105


                                                                                                                                                                                                   Deadline:
                    KEYWORD SEARCH                                                                                                                                                                03 Feb 2010
                                                                                                                                           The exhibitor database at www.analytica.de allows interested
                      Sample screenshot from keyword search                                                                                users to search for products and companies based on keywords.
                                                                                                                                           You stipulate the keywords that customers can use to call up your
                                                                                                                                           company. The more words you select, the easier it is for visitors
                                                                                                                                           to find you.




                    Consultant telephone: (+49 94 31) 73 83 99
                    Internet orders:      www.analytica.de/ec > Marketing services
                                          > Company entry
                    Fax orders:           Fax form M 2.3                                                                                   Each keyword                                                 EUR 76




                                                                                                                                                                                             All prices subject to VAT
12 analytica 2010
                                                                                                                                                                                                                                Company entry                         2
                                                                                                                                                                                                                                                          Deadline:
   APPLICATION DIRECTORY




                                                                                                                                                                                                                                                                                        Packages
                                                                                                                                                                                                                                                         03 Feb 2010




                                                                                                                                                                                                                                                                                               1
                                                                                                                                                                                                   Booking additional application sectors in the analytica 2010 catalog
     Sample entry from catalog (extract)                                                                                                                                                           makes it even easier for potential customers to find you. This is
                                                                                                                                                                                                   the best way to ensure that your company can be found when they
                                                                                                                                                                                                   search according to application sectors on the Internet and in the




                                                                                                                                                                                                                                                                                        Company entry
                                                                                                                                        BIOLOGIE
                                                                                                                                        BIOLOGY
                                                                                                                                                                                                   information system and that it appears in the application directory




                                                                                                                                                                                                                                                                                               2
                                                                                   Cleaver Scientific Ltd           Andreas Hettich GmbH & Co. KG
                                               Biologie
                                               Biology

                                               2mag
                                                                                     GB- Warwickshire, CV21 1ED
                                                                                     Halle B1, Stand 371
                                                                                   Corning B.V
                                                                                     NL-1119 NE Schiphol-Rijk
                                                                                                                      DE-78532 Tuttlingen
                                                                                                                      Halle B2, Stand 205/304
                                                                                                                    HiTec Zang GmbH
                                                                                                                      DE-52134 Herzogenrath
                                                                                                                                                                                                   in the catalog.
                                                DE-80992 München
                                                Halle B2, Stand 325/424              Halle A3, Stand 230              Halle B2, Stand 475
                                               AAC Infotray AG                     CRYO DIFFUSION                   HMC Europe GmbH
                                                CH-8400 Winterthur                   FR-27690 Lery                    DE-84577 Tüssling
                                                Halle B2, Stand 260                  Halle A3, Stand 242              Halle B2, Stand 364
                                                                                   Dynamica GmbH                    HP Medizintechnik GmbH
                                               AbD Serotec
                                                DE-40210 Düsseldorf
                                                Halle A3, Stand 121
                                               Adam Equipment Co.Ltd.
                                                                                     AT-5300 Salzburg/Mayrwies
                                                                                     Halle A3, Stand 512
                                                                                   Dyomics GmbH
                                                                                                                      DE-85748 Garching
                                                                                                                      Halle B2, Stand 325/424
                                                                                                                    ibidi GmbH
                                                                                                                                                                                                   Two entries including company name, city, country and zip/postal
                                                                                     DE-07745 Jena                    DE-82152 Martinsried

                                                                                                                                                                                                   code are already included in your application fee. Each additional
                                                GB- Milton Keynes, MK1 1SW
                                                Halle B1, Stand 434                  Halle A3, Stand 531              Halle A2, Stand 417
                                               Advalytix AG                        Edwards GmbH                     IDEXX GmbH
                                                DE-81377 München                     DE-85551 Kirchheim               DE-71636 Ludwigsburg
                                                Halle A3, Stand 271                  Halle A2, Stand 151              Halle B2, Stand 285
                                               Agenolab GmbH + Co. KG.
                                                Geschäftsführender Gesell-
                                                schafter Dr. Andreas Greither
                                                                                   EMCLAB GmbH
                                                                                     DE-47057 Duisburg
                                                                                     Halle B1, Stand 250
                                                                                                                    IMGM Laboratories GmbH
                                                                                                                      Your partner for genomic
                                                                                                                      services
                                                                                                                                                                                                   entry costs EUR 40.




                                                                                                                                                                                                                                                                                        Invitations and
                                                DE-70327 Stuttgart                 EO Elektronen-Optik-Service        DE-82152 Martinsried




                                                                                                                                                                                                                                                                                         management
                                                Halle A3, Stand 540                  GmbH                             Halle A3, Stand 259/360
                                               AIR LIQUIDE Medical GmbH              DE-44319 Dortmund              Infors GmbH
                                                DE-40235 Düsseldorf                  Halle A2, Stand 415              DE-85254 Einsbach
                                                Halle A3, Stand 313                Ewald Innovationstechnik GmbH      Halle A3, Stand 440




                                                                                                                                                                                                                                                                                            contact
                                               AIR LIQUIDE S.A. - Cryogenic          DE-31542 Bad Nenndorf          Integrated DNA Technologies

                                                                                                                                                                                                                                                         PART OF




                                                                                                                                                                                                                                                                                               3
                                                Division, Division Matériel          Halle B1, Stand 411/510          US- Coralville, Iowa 52241
                                                Cryogénique (DMC)                  febit biomed gmbH                  Halle A3, Stand 143
                                                FR-77607 Bussy St.-Georges/
                                                Marne la Vallée
                                                Halle A3, Stand 313
                                                                                     DE-69120 Heidelberg
                                                                                     Halle A3, Stand 410
                                                                                                                    Jencons (Scientific) Ltd
                                                                                                                      GB- Leighton Buzzard, LU7 4UA
                                                                                                                      Halle B2, Stand 334/5
                                                                                                                                                                                                                                                     Co-exhibitor I Starter
                                               AppliChem GmbH
                                                DE-64291 Darmstadt
                                                                                   Finnzymes Oy
                                                                                     FI-02150 Espoo
                                                                                     Halle A3, Stand 153
                                                                                                                    JenLab GmbH
                                                                                                                      DE-07745 Jena
                                                                                                                                                                                                                                                      Advanced I Master
                                                                                                                                                                                                                                                        PACKAGE
                                                Halle A3, Stand 111                GBM Gesellschaft für Biochemie     Halle A3, Stand 571/5
                                               Bertin Technologies                   und Molekularbiologie e.V.     Julabo Labortechnik GmbH
                                                FR-78180 Montigny le Bretonneux      DE-60598 Frankfurt am Main       DE-77960 Seelbach
                                                Halle B2, Stand 151                  Halle B2, Stand 407/508          Halle B2, Stand 205/304
                                               BioM Biotech Cluster Develop-       GC biotech GmbH                  Kimble Chase
                                                ment GmbH                            DE-86420 Diedorf                 US- Vineland, NJ 08360
                                                DE-82152 Martinsried                 Halle A3, Stand 160              Halle B2, Stand 120
                                                Halle A3, Stand 259/360            GE Healthcare Europe GmbH        Labcon North America
                                               BIORON GmbH                           Commercial Center Munich         US- Petaluma, CA 94954
                                                DE-67065 Ludwigshafen                DE-80807 München                 Halle B1, Stand 385
                                                Halle A3, Stand 571/7                Halle A3, Stand 331/430        Lab Times & Laborjournal,
                                               BioTek Instruments GmbH             GENEVAC Ltd.                       News magazines for the life
                                                DE-74177 Bad Friedrichshall          GB- Ipswich, Suffolk IP1 5AP     sciences Publisher: LJ-Verlag
                                                Halle A3 Stand 330                   Halle B2 Stand 544               DE 79249 Merzhausen




                                                                                                                                                                                                                                                                                        Advertising

                                                                                                                                                                                                                                                                                               4
   Consultant telephone: (+49 94 31) 73 83 99
   Internet orders:      www.analytica.de/ec > Marketing services
                         > Company entry
   Fax orders:           Fax form M 2.4                                                                                                                                                            Additional entry                                            EUR 40




                                                                                                                                                                                                                                                                                        Online

                                                                                                                                                                                                                                                                                               5
                                                                                                                                                                                                                                                          Deadline:
   BRAND DIRECTORY                                                                                                                                                                                                                                       03 Feb 2010
                                                                                                                                                                                                   This alphabetical directory in the exhibition catalog gives visitors




                                                                                                                                                                                                                                                                                        Press

                                                                                                                                                                                                                                                                                               6
     Sample entry in catalog                                                                                                                                                                       an overview of the brands that are represented at the fair. The brand
                                                                                                                                                                                                   directory is also available at www.analytica.de.
         MARKENVERZEICHNIS                                                                                                                                             MARKENVERZEICHNIS
         LIST OF TRADE NAMES                                                                                                                                           LIST OF TRADE NAMES

                               Biotool

                                Biotool Swiss AG
                                Mühlegasse 7, CH-3400 Burgdorf
                                                                                                                                     Flashmaster II™

                                                                                                                                      Biotage
                                                                                                                                      Kungsgatan 76, SE-753 18 Uppsala
                                                                                                                                                                                                   You can use the brand directory to post a company entry including
                                Halle B1, Stand 110                                                                                   Halle A1, Stand 129



                                                                                                                                     Flores Valles S. A.
                                                                                                                                                                                                   your company name, address, hall, stand number and your brand




                                                                                                                                                                                                                                                                                        Sponsoring
                               Cell Signaling Technology

                                New England Biolabs GmbH
                                Brüningstrasse 50, Geb. G810, DE-65926 Frankfurt
                                                                                                                                      Flores Valles S.A.
                                                                                                                                      Isla de Jamaica. 10, ES-28034 Madrid
                                                                                                                                      Tel.: +34 91-761-1094
                                                                                                                                                                                                   logo. Other optional entries include your telephone and fax numbers,




                                                                                                                                                                                                                                                                                               7
                                am Main                                                                                               Fax: +34 91-761-1097
                                eMail: info@de.neb.com
                                Internet: www.neb-online.de
                                Halle A3, Stand 351
                                                                                                                                      eMail: export@floresvalles.com
                                                                                                                                      Internet: www.floresvalles.com
                                                                                                                                      Manufacturer of metal laboratory furniture and fume
                                                                                                                                      cupboards (Hoods), specialist in complete laboratory
                                                                                                                                                                                                   e-mail and Internet addresses and a brand description.
                                                                                                                                      installations, wide range of cabinets, benches, acid &
                                                                                                                                      alkali cabinets, etc; Engineering, project and installati-
                                                                                                                                      on team for turnkey projects.
                               Davisil                                                                                                Halle B2, Stand 441

                                Grace Davison Discovery Sciences
                                Etzwiesenstr. 37, DE-72108 Rottenburg-Hailfingen
                                Halle A1, Stand 284                                                                                  GFL Gesellschaft für Labortechnik mbH

                                                                                                                                      GFL Gesellschaft für Labortechnik mbH
                                                                                                                                      Schulze-Delitzsch-Strasse 4, DE-30938 Burgwedel
                                                                                                                                      Halle B1, Stand 285/384
                               DURAN

                                DURAN Group GmbH
                                Otto-Schott-Strasse 21, DE-97877 Wertheim                                                            GROM
                                Halle A1, Stand 120
                                                                                                                                      Grace Davison Discovery Sciences
                                                                                                                                      Etzwiesenstr. 37, DE-72108 Rottenburg-Hailfingen
                                                                                                                                      Halle A1, Stand 284




                                                                                                                                                                                                                                                                                        workshops
                               Düperthal
                                                                                                                                                                                                                                                                                         Exhibitor
                                Düperthal Sicherheitstechnik GmbH & Co. KG                                                           Hellma
                                Mainparkstrasse 6 - 10, DE-63801 Kleinostheim
                                Tel.: +49 (0)6027-403-0
                                Fax: +49 (0)6027-403-121
                                eMail: info@dueperthal.com
                                Internet: www.dueperthal.com
                                Halle B2, Stand 111




                               EVOLUTE™

                                Biotage
                                Kungsgatan 76, SE-753 18 Uppsala
                                Halle A1, Stand 129
                                                                                                                                      Hellma GmbH & Co. KG
                                                                                                                                      Klosterrunsstrasse 5, DE-79379 Mülheim/Baden
                                                                                                                                      Halle A1, Stand 330



                                                                                                                                     IDEX Health & Science

                                                                                                                                      IDEX Health & Science
                                                                                                                                      Wilhelm-Leuschner-Str. 4 / ecos officecenter,
                                                                                                                                      DE-64637 Griesheim
                                                                                                                                      Ismatec/ Isolation Technologies/ Micropump/ Rheody-
                                                                                                                                      ne/ Sapphire Engineering/ Upchurch Scientific
                                                                                                                                      Halle B1, Stand 357
                                                                                                                                                                                                                                                                                               8
          2                                                                                                                                                                                   3
                                                                                                                                                                                                                                                                                        Conference and
                                                                                                                                                                                                                                                                                        meeting rooms
                                                                                                                                                                                                                                                                                               9
   Consultant telephone: (+49 94 31) 73 83 99
   Internet orders:      www.analytica.de/ec > Marketing services                                                                                                                                  Basic entry including brand logo                         EUR 185
                         > Company entry
   Fax orders:           Fax form M 2.5                                                                                                                                                            Additional copy (per line)                               EUR 49
                                                                                                                                                                                                                                                                                        event service
                                                                                                                                                                                                                                                                                        Stand parties
                                                                                                                                                                                                                                                                                            and
                                                                                                                                                                                                                                                                                               11 10
                                                                                                                                                                                                                                                                                          Munich—

                                                                                                                                                                                                                                                                                        restaurants
                                                                                                                                                                                                                                                                                         hotels and




All prices subject to VAT
                                                                                                                                                                                                                                                                              analytica 2010 13
                     2          Company entry


                                                                                                                                                                                                                                                           Deadline:
                    LOGO ON HALL DIAGRAM                                                                                                                                                                                                                  03 Feb 2010
                                                                                                                                                                                                    The hall diagram is a free supplement that comes with the catalog
                      Sample hall diagram (excerpt)                                                                                                                                                 and a practical orientation aid for visitors. Having your logo appear
                                                                                                                                                                                                    on the hall diagram is an effective eye-catcher that guides visitors
                                                                                                                                                                                                    directly to your stand. You can also have your logo appear in
                                     HALLE A1
                                     HALL A1                                                                                                                                                        the alphabetical legend, i.e. directly next to your company entry.


                                                                                                                                                                                                                                                           PART OF
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                                                                                                                                                                                                                                                          PACKAGE




                    Consultant telephone: (+49 94 31) 73 83 99
                    Internet orders:      www.analytica.de/ec > Marketing services                                                                                                                  Hall diagram                                             EUR 218
                                          > Company entry
                    Fax orders:           Fax form M 2.6                                                                                                                                            Legend on hall diagram                                   EUR 136


                                                                                                                                                                                                                                                           Deadline:
                    LOGO PACKAGE                                                                                                                                                                                                                          03 Feb 2010
                                                                                                                                                                                                    Order it once, benefit multiple times: Our new logo package allows
                                                                                                                                                                                                    you to place your company logo in various fair-related media. Your
                                                                                                                                                                                                    logo appears in the exhibitor directory and directly above your
                                                                                                                                                                                                    company entry in the exhibitor directory and the product/service
                                                                                                                                                                                                    directory.

                                                                                                                                                                                                    Your customers will also notice your logo in the exhibitor directory
                                                                                                                                                                                                    at www.analytica.de, in the visitor information system at the fair and
                                                                                                                                                                                                    in the legend of the printed hall diagram that all visitors receive at
                                                   Biologie
                                                   Biology

                                                   2mag
                                                    DE-80992 München
                                                                                            Cleaver Scientific Ltd
                                                                                              GB- Warwickshire, CV21 1ED
                                                                                              Halle B1, Stand 371
                                                                                            Corning B.V
                                                                                              NL-1119 NE Schiphol-Rijk
                                                                                                                                                           BIOLOGIE
                                                                                                                                                           BIOLOGY
                                                                                                                                        Andreas Hettich GmbH & Co. KG
                                                                                                                                          DE-78532 Tuttlingen
                                                                                                                                          Halle B2, Stand 205/304
                                                                                                                                        HiTec Zang GmbH
                                                                                                                                          DE-52134 Herzogenrath
                                                                                                                                                                        BIOLOGIE
                                                                                                                                                                             GIE
                                                                                                                                                                        BIOLOGY
                                                                                                                                                                                                    the entrance.
                                                               Biologie
                                                    Halle B2, Stand 325/424                   Halle A3, Stand 230Scientific Ltd
                                                                                                         Cleaver
                                                                                                           GB- Warwickshire, CV21 1ED
                                                                                                                                                     Andreas
                                                                                                                                          Halle B2, Stand 475 Hettich GmbH & Co. KG
                                                                                                                                                       DE-78532 Tuttlingen
                                                                                                                                                                                         GIE
                                                                                                                                                                                    BIOLOGIE
                                                                                                                                                                                         GE
                                                               Biology
                                                   AAC Infotray AG
                                                    CH-8400 Winterthur
                                                                                            CRYO DIFFUSION B1, Stand 371
                                                                                              FR-27690 Lery
                                                                                                           Halle                                        GmbH
                                                                                                                                        HMC Europe Halle B2, Stand 205/304
                                                                                                                                          DE-84577 Tüssling                         BIOLOGY
                                                                                                                                                                                         GY
                                                               2mag
                                                    Halle B2, Stand 260                       Halle A3, Stand 242 B.V
                                                                                                         Corning                                     HiTec Zang GmbH
                                                                                                                                          Halle B2, Stand 364
                                                                 DE-80992 München                          NL-1119 NE Schiphol-Rijk                    DE-52134 Herzogenrath
                                                   AbD Serotec Halle B2, Stand 325/424 Dynamica GmbH A3, Stand 230Scientific Ltd
                                                                                                           Halle       Cleaver          HP Medizintechnik GmbH 475 Hettich GmbH & Co. KG
                                                                                                                                                                  Andreas
                                                                                                                                                       Halle B2, Stand
                                                    DE-40210 Düsseldorf
                                                                            Biologie          AT-5300 Salzburg/Mayrwies Warwickshire, CV21 1ED
                                                                                                                         GB-              DE-85748 Garching         DE-78532 Tuttlingen
                                                    Halle A3, Stand 121 Biology
                                                               AAC Infotray AG                           CRYO DIFFUSION B1, StandHalle B2, Stand 325/424 Halle B2, Stand 205/304
                                                                                              Halle A3, Stand 512        Halle             371       HMC Europe GmbH
                                                                 CH-8400 Winterthur                        FR-27690 Lery                               DE-84577 Tüssling
                                                   Adam Equipment B2, Stand 260             Dyomics GmbH A3, Stand 242 B.V ibidi GmbH Halle B2, Stand 364
                                                                                                                       Corning                                    HiTec Zang GmbH
                                                                 Halle Co.Ltd.
                                                                            2mag              DE-07745 Jena
                                                                                                           Halle
                                                    GB- Milton Keynes, MK1DE-80992 München
                                                                               1SW                                                        DE-82152
                                                                                                                         NL-1119 NE Schiphol-RijkMartinsried DE-52134 Herzogenrath
                                                                                                         Dynamica GmbH A3, StandHalle A2, Stand 417  HP Medizintechnik GmbH 475
                                                    Halle B1, Stand Serotec Halle B2, StandHalle A3, Stand 531
                                                               AbD 434                                                   Halle
                                                                                               325/424 AT-5300 Salzburg/Mayrwies 230                                Halle B2, Stand
                                                                 DE-40210 Düsseldorf                                                                   DE-85748 Garching
                                                   Advalytix AG Halle A3, Stand 121         Edwards GmbH A3, Stand 512
                                                                                                           Halle       CRYO DIFFUSION   IDEXX GmbHHalle B2, Stand 325/424 GmbH
                                                                                                                                                                  HMC Europe
                                                                            AAC Infotray AG   DE-85551 Kirchheim
                                                    DE-81377 München          CH-8400 Winterthur                         FR-27690 LeryDE-71636 Ludwigsburg DE-84577 Tüssling
                                                               Adam Equipment B2, StandHalle A2, Stand 151 GmbH A3, StandHalle B2, Stand GmbH Halle B2, Stand 364
                                                    Halle A3, Stand 271       Halle Co.Ltd. 260
                                                                                                         Dyomics         Halle             242       ibidi 285
                                                                 GB- Milton Keynes, MK1 1SW                DE-07745 Jena                               DE-82152 Martinsried
                                                   Agenolab GmbH +B1, Stand Serotec EMCLAB GmbH A3, Stand 531 GmbH
                                                                 Halle Co. AbD 434
                                                                            KG.                            Halle       Dynamica         IMGM Laboratories GmbHMedizintechnik GmbH
                                                                                                                                                                  HP
                                                                                                                                                       Halle A2, Stand 417
                                                    Geschäftsführender Gesell-                DE-47057 Duisburg                           Your partner
                                                                                                                         AT-5300 Salzburg/Mayrwies for genomic      DE-85748 Garching
                                                                              DE-40210 Düsseldorf        Edwards GmbH A3, Standservices IDEXX GmbHHalle B2, Stand 325/424
                                                    schafter Dr. Andreas Greither StandHalle B1, Stand 250
                                                               Advalytix AG Halle A3,          121                       Halle             512
                                                                                                           DE-85551 Kirchheim                          DE-71636 Ludwigsburg
                                                                 DE-81377 München
                                                    DE-70327 Stuttgart                      EO Elektronen-Optik-Service GmbHDE-82152 MartinsriedStand GmbH
                                                                                                                       Dyomics                         Halle B2, ibidi 285
                                                                 Halle A3, Adam Equipment Co.Ltd. Halle A2, Stand 151
                                                    Halle A3, Stand 540 Stand 271             GmbH                                        Halle A3, Stand 259/360
                                                                              GB- Milton Keynes, MK1 1SW                 DE-07745 Jena                              DE-82152 Martinsried
                                                                                                         EMCLAB GmbH A3, Stand 531 GmbH              IMGM Laboratories GmbH 417
                                                   AIR LIQUIDE Medical GmbH +B1, StandDE-44319 Dortmund
                                                               Agenolab GmbH Co. KG. 434
                                                                              Halle                                      Halle          Infors                      Halle A2, Stand
                                                                                              Halle
                                                                 Geschäftsführender Gesell- A2, Stand 415  DE-47057 Duisburg                           Your partner for genomic
                                                                                                                                          DE-85254 Einsbach
                                                    DE-40235 Düsseldorf                                                Edwards
                                                                                                           Halle B1, Stand 250 GmbHHalle               services IDEXX GmbH
                                                    Halle A3, Stand 313 Dr. Andreas Greither Innovationstechnik GmbH KirchheimA3, Stand 440
                                                                 schafter Advalytix AG Ewald
                                                                                                                         DE-85551
                                                                              DE-81377 München
                                                                 DE-70327 Stuttgart                      EO Elektronen-Optik-Service
                                                                                                                                                                    DE-71636
                                                                                                                                                       DE-82152 Martinsried Ludwigsburg
                                                   AIR LIQUIDE Halle A3, Stand 540 StandDE-31542 Bad Nenndorf
                                                                 S.A. - Cryogenic
                                                                              Halle A3,        271
                                                                                                                                        Integrated DNA TechnologiesB2, Stand 285
                                                                                                                         Halle A2, Stand 151                        Halle
                                                                                                                                                       Halle A3, Stand 259/360
                                                                                                           GmbH
                                                                                              Halle B1, Stand 411/510                     US- Coralville, Iowa 52241
                                                    Division, Division Matériel                                        EMCLAB GmbHHalle A3, Stand 143 IMGM Laboratories GmbH
                                                               AIR LIQUIDE Medical GmbH biomed DE-44319 Dortmund
                                                    Cryogénique (DMC) Agenolab GmbH + Co. KG. gmbH
                                                                                            febit
                                                                                                                                                     Infors GmbH
                                                                                                           Halle
                                                                              Geschäftsführender Gesell- A2, Stand 415   DE-47057 Duisburg                          Your partner for genomic
                                                                                                                                                       DE-85254 Einsbach
                                                                 DE-40235 Düsseldorf
                                                    FR-77607 Bussy St.-Georges/               DE-69120 Heidelberg Halle B1, Stand 250   Jencons (Scientific) Ltd services
                                                                                                                                                       Halle A3, Stand 440
                                                                              schafter
                                                    Marne la Vallée A3, Stand 313 Dr. Andreas Greither Innovationstechnik GB- Leighton Buzzard, LU7 4UA
                                                                 Halle                                   Ewald
                                                                                              Halle A3, Stand 410                         GmbH                      DE-82152 Martinsried
                                                    Halle A3, StandLIQUIDE DE-70327 Stuttgart
                                                               AIR 313        S.A. - Cryogenic
                                                                                            Finnzymes Oy
                                                                                                           DE-31542 EO Elektronen-Optik-Service 334/5 DNA Technologies
                                                                                                                        Bad Nenndorf Halle B2, Stand Integrated Halle A3, Stand 259/360
                                                                              Halle A3, Stand 540                        GmbH
                                                                                                           Halle B1, Stand 411/510                     US- Coralville, Iowa 52241
                                                   AppliChem GmbHDivision, Division Matériel  FI-02150 Espoo                            JenLab
                                                                                                                         DE-44319 Dortmund GmbH                   Infors GmbH
                                                                                                                                                       Halle A3, Stand 143
                                                                 Cryogénique LIQUIDE Medical GmbH 153
                                                    DE-64291 Darmstadt AIR (DMC)                         febit            gmbH
                                                                                              Halle A3, Stand biomed Halle A2, StandDE-07745 Jena
                                                                                                                                           415                      DE-85254 Einsbach
                                                                              DE-40235 Düsseldorf
                                                                 FR-77607 Bussy St.-Georges/
                                                    Halle A3, Stand 111                                    DE-69120 Heidelberg            Halle A3, Stand 571/5 Halle A3,Ltd
                                                                                                                                                     Jencons (Scientific) Stand 440
                                                                                            GBM            Halle für Biochemie
                                                                 Marne la Vallée A3, Stand 313GesellschaftA3, Stand 410
                                                                              Halle                                                                    GmbH
                                                                                                                       Ewald Innovationstechnik GB- Leighton Buzzard, LU7 4UA
                                                   Bertin Technologies Stand 313
                                                                 Halle A3,                    und MolekularbiologieDE-31542 Bad Nenndorf Halle B2, GmbH334/5 DNA Technologies
                                                                                                                          e.V.          Julabo Labortechnik Stand Integrated
                                                    FR-78180 Montigny le AIR LIQUIDE S.A. - Cryogenic
                                                                            Bretonneux        DE-60598 Finnzymes Oy
                                                                                                          Frankfurt am Main               DE-77960 Seelbach
                                                               AppliChem GmbH
                                                    Halle B2, Stand 151       Division, Division Matériel 407/508 Halle B1, StandHalle B2, Stand 205/304 US- Coralville, Iowa 52241
                                                                                                           FI-02150 Espoo
                                                                                              Halle B2, Stand
                                                                                                                                           411/510
                                                                                                                                                     JenLab GmbH
                                                                              Cryogénique (DMC)                        febit biomed gmbH                            Halle A3, Stand 143
                                                                 DE-64291 Darmstadt                        Halle A3, Stand 153                         DE-07745 Jena
                                                   BioM Biotech Halle A3, Develop-
                                                                 Cluster Stand 111          GC St.-Georges/
                                                                              FR-77607 Bussy biotech GmbH                               Kimble
                                                                                                                         DE-69120 HeidelbergChase                 Jencons (Scientific) Ltd
                                                                                                                                                       Halle A3, Stand 571/5
                                                    ment GmbH                                                            Halle für Biochemie
                                                                              Marne la ValléeDE-86420 GBM GesellschaftA3, StandUS- Vineland, NJ 08360 GB- Leighton Buzzard, LU7 4UA
                                                                                                          Diedorf                          410                                                  A
                                                    DE-82152 Bertin Technologies StandHalle A3, Stand 160
                                                                Martinsried Halle A3,          313         und Molekularbiologie e.V.                Julabo Labortechnik GmbH334/5
                                                                                                                                          Halle B2, Stand 120       Halle B2, Stand
                                                                 FR-78180 Montigny le Bretonneux
                                                    Halle A3, Stand 259/360                                DE-60598 Finnzymes Oy
                                                                                                                        Frankfurt am Main              DE-77960 Seelbach
                                                                            AppliChem GmbH
                                                                 Halle B2, Stand 151                       Halle B2, Stand 407/508 Labcon North AmericaJenLab GmbH
                                                                                            GE Healthcare Europe GmbH    FI-02150 Espoo                Halle B2, Stand 205/304
                                                   BIORON GmbH                                Commercial Center MunichA3, StandUS- Petaluma, CA 94954DE-07745 Jena
                                                                              DE-64291 Darmstadt                         Halle             153
                                                               BioM Biotech Halle A3, Develop-
                                                    DE-67065 Ludwigshafen     Cluster StandDE-80807 GC biotech GmbH
                                                                                               111        München                                    Kimble Chase
                                                                                                                                          Halle B1, Stand 385       Halle A3, Stand 571/5
                                                                 ment GmbH
                                                    Halle A3, Stand 571/7                                  DE-86420 GBM Gesellschaft für Biochemie
                                                                                              Halle A3, Stand 331/430   Diedorf                        US- Vineland, NJ 08360
                                                                 DE-82152 Bertin Technologies
                                                                             Martinsried                                                                Laborjournal, Labortechnik GmbH
                                                                                                                                        Lab Times & Halle B2, Stand 120
                                                                                                                         und Molekularbiologie e.V.
                                                                                                           Halle A3, Stand 160                                    Julabo
                                                   BioTek Instruments GmbH 259/360 GENEVAC Ltd.
                                                                              FR-78180 Montigny le Bretonneux
                                                                 Halle A3, Stand                                                          News magazines for the life
                                                                                                                         DE-60598 Frankfurt am Main                 DE-77960 Seelbach
                                                    DE-74177 Bad Friedrichshall B2, StandGB- Ipswich, Suffolk IP1 Halle B2, Standsciences Labcon North America
                                                                              Halle            151       GE Healthcare Europe GmbH
                                                                                                                         5AP               407/508 Publisher: LJ-Verlag Stand 205/304
                                                                                                                                                                    Halle B2,
                                                               BIORON
                                                    Halle A3, Stand 330 GmbH                               Commercial Center Munich
                                                                                              Halle B2, Stand 544                                      US- Petaluma, CA 94954
                                                                                                                                          DE-79249 Merzhausen
                                                                 DE-67065 Bio Biotech Cluster Develop-
                                                                                M
                                                                             Ludwigshafen                                                              Halle B1, Kimble Chase
                                                                                                           DE-80807 GC biotech GmbH B1, Stand 235 Stand 385
                                                                                                                        München           Halle
                                                   Bronkhorst High-Tech B.V. 571/7                         für Analysentech- Diedorf
                                                                              ment GmbH Gesellschaft Halle A3, Stand 331/430
                                                                 Halle A3, Stand                                         DE-86420                                   US- Vineland, NJ 08360
                                                    NL-7261 AK RUURLO DE-82152 Martinsried    nik HLS                                                                Laborjournal,
                                                                                                                                                     Lab für Pflanzen-
                                                                                                                                        Leibniz-Institut Times & Halle B2, Stand 120
                                                                                                                         Halle A3, Stand 160
                                                               BioTek Instruments GmbH DE-29410 GENEVAC Ltd.
                                                    Halle B2, Stand 530       Halle A3, Stand 259/360 Salzwedel GE Healthcare Europe GmbH              News magazines
                                                                                                                                          genetik und Kulturpflanzen- for the life
                                                                 DE-74177 Bad Friedrichshall               GB- Ipswich, Suffolk IP1 5AP                sciences Labcon North America
                                                                                                                                                                  Publisher: LJ-Verlag
                                                   Bruker AXS GmbH Stand 330 GmbH Halle A1, Stand 300
                                                                 Halle A3, BIORON
                                                                                                                                          forschung (IPK)
                                                                                                                         Commercial Center Munich
                                                    DE-76187 Karlsruhe
                                                                                                           Halle B2, Stand 544
                                                                                            Goebel Elektro GmbH DE-80807 München          DE-06466 Gatersleben US- Petaluma, CA 94954
                                                                                                                                                       DE-79249 Merzhausen
                                                                              DE-67065 Ludwigshafen                                                                 Halle B1,
                                                                                                                                                       Halle B1, Stand 235 Stand 385
                                                    Halle A2, Stand 371/470 Halle A3, StandDE-84072 Gesellschaft Halle A3, StandHalle A3, Stand 181/I
                                                               Bronkhorst High-Tech B.V. 571/7                           für
                                                                                                          Au i.d. Hallertau Analysentech-  331/430
                                                   Capp A/S
                                                                 NL-7261 AK RUURLO                         nik HLS
                                                                                              Halle A1, Stand 247                       LGC Standards GmbH Lab Times & Laborjournal,
                                                                                                                                                     Leibniz-Institut für Pflanzen-
                                                                            BioTek Instruments GmbH DE-29410 GENEVAC Ltd. DE-46485 Wesel
                                                                 Halle B2, Stand 530                                    Salzwedel                                   News magazines
                                                                                                                                                       genetik und Kulturpflanzen- for the life
                                                    DK-5260 Odense                          Grace Davison
                                                                              DE-74177 Bad Friedrichshall Discovery      GB- Ipswich, Suffolk A3, Stand 443
                                                               Bruker AXS GmbH StandSciences Halle A1, Stand 300
                                                    Halle B2, Stand 141                                                                   Halle IP1 5AP             sciences Publisher: LJ-Verlag
                                                                                                                                                       forschung (IPK)                         ag
                                                                              Halle A3,        330                       Halle B2, Stand 544                        DE-79249
                                                                                                                                                       DE-06466 Gatersleben Merzhausen
                                                                 DE-76187 Karlsruhe           DE-72108 Goebel Elektro GmbH
                                                                                                          Rottenburg-Hailfingen         Lonza Verviers
                                                   CAS Chemical Abstracts Service High-Tech B.V.                                                                    Halle B1, Stand 235
                                                                            Bronkhorst
                                                                 Halle A2, Stand 371/470 Halle A1,                                                     Halle
                                                                                                           DE-84072 Gesellschaft für Analysentech- A3, Stand 181/I
                                                                                                                        Au i.d. Hallertau BE-4800 Verviers
                                                    US- Columbus, OH 43202-1505 AK RUURLO Stand 284
                                                                              NL-7261                                    nik HLS
                                                               Capp A/S                                    Halle A1, Stand 247                       LGC 141 Leibniz-Institut für Pflanzen-
                                                                                                                                          Halle A3, Stand Standards GmbH
                                                    Halle A3, Stand 317                     Hamamatsu Photonics DE-29410 Salzwedel
                                                                              Halle B2, Stand 530
                                                                 DK-5260 Odense                                                                        DE-46485 genetik und Kulturpflanzen-
                                                                                                         Grace Davison DiscoveryMemmert GmbH + Co. Wesel
                                                                                                                                                                                               -
                                                   Charles River Laboratories 141             Deutschland GmbH Halle A1, Stand 300                                 KG
                                                                                                                                                                    forschung (IPK)
                                                                                                                                                       Halle A3, Stand 443
                                                                            Bruker AXS GmbH
                                                                 Halle B2, Stand                           Sciences
                                                                                              DE-82211 Herrsching                         DE-91126 Schwabach DE-06466 Gatersleben
                                                    FR-69592 L’ Arbresle CedexDE-76187 Karlsruhe A2,                                      GmbH
                                                                                                           DE-72108 Goebel Elektro Halle B2, Stand 341/440 Halle A3, Stand 181/I
                                                                                                                        Rottenburg-Hailfingen        Lonza Verviers
                                                                                              Halle
                                                    Halle A3, Stand Chemical Abstracts Service Stand 440
                                                               CAS 274        Halle A2, Stand 371/470 Halle A1, Stand 284DE-84072 Au i.d. Hallertau BE-4800 Verviers
                                                                 US- Columbus, OH 43202-1505Hamilton Bonaduz AG Halle A1, Stand 247     Mettler-Toledo GmbHStand Standards GmbH
                                                   Chroma Technology Corp. 317
                                                                 Halle A3, Stand A/S
                                                                            Capp                         Hamamatsu Photonics                           Halle A3, LGC 141
                                                                                              CH-7402 Bonaduz                             DE-35396 Gießen
                                                    US- Rockingham, VT 05101  DK-5260 Odense                           Grace Davison Halle A2, Stand 105/204 DE-46485 Wesel
                                                                                                           Deutschland GmbH               DiscoveryMemmert GmbH + Co. KG
                                                                                              Halle
                                                    Halle A2, Stand 516 River Laboratories 141 A1, Stand 525
                                                               Charles        Halle B2, Stand                            Sciences                                   Halle A3, Stand 443
                                                                 FR-69592 L’ Arbresle Cedex                DE-82211 Herrsching                         DE-91126 Schwabach
                                                                                                                                                                  Lonza Verviers
                                                                                                                         DE-72108 Rottenburg-Hailfingen B2, Stand 341/440
                                                                                                           Halle A2,
                                                                 Halle A3, Stand Chemical Abstracts Service Stand 440
                                                                            CAS 274                                                                    Halle
                                                                              US- Columbus, OH 43202-1505                Halle A1, Stand 284                        BE-4800 Verviers
                                                                                                         Hamilton Bonaduz AG                         Mettler-Toledo GmbHStand 141
                                                                                                                                                       DE-35396 Gießen 3
                                                               Chroma Technology Corp. 317
                                                                              Halle A3, Stand                                                                       Halle A3,
                                                                                                                       Hamamatsu Photonics
                                                                                                           CH-7402 Bonaduz
                                                                 US- Rockingham, VT 05101
                                                                                                                         Deutschland GmbH
                                                                                                           Halle A1, Stand 525                                    Memmert GmbH + Co. KG
                                                                                                                                                       Halle A2, Stand 105/204
                                                                            Charles
                                                                 Halle A2, Stand 516 River Laboratories
                                                                              FR-69592 L’ Arbresle Cedex                 DE-82211 Herrsching                        DE-91126 Schwabach
                                                                              Halle A3, Stand 274                        Halle A2, Stand 440                        Halle B2, Stand 341/440
                                                                                                                       Hamilton Bonaduz AG                        Mettler-Toledo GmbH
                                                                                                                                                                    DE-35396 Gießen 3
                                                                            Chroma Technology Corp.
                                                                              US- Rockingham, VT 05101                   CH-7402 Bonaduz
                                                                              Halle A2, Stand 516                        Halle A1, Stand 525                        Halle A2, Stand 105/204



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                                                                                                                                                                                                                                         ared
                                                                                                                                                                                                                                 nt comp
                    Consultant telephone: (+49 94 31) 73 83 99                                                                                                                                                      20 % discou dering
                    Internet orders:      www.analytica.de/ec > Marketing services                                                                                                                                          to or parately
                                                                                                                                                                                                                                  se
                                          > Company entry
                                                                                                                                                                                                                      th e items                             EUR 630
                    Fax orders:           Fax form M 2.7




                                                                                                                                                                                                                                                      All prices subject to VAT
14 analytica 2010
                                                                                                                                                                                                                 Invitations and contact management                                                    3
   GUEST TICKETS: Personal invitations to attend fair




                                                                                                                                                                                                                                                                                                                         Packages

                                                                                                                                                                                                                                                                                                                                1
   A full exhibition stand and plenty of promising contacts:
   Don’t miss the chance to personally invite your long-term and potential                                                                                                                                                         Fixed rate for guest tickets
   customers to visit your stand at analytica 2010.                                                                                                                                                                                Main exhibitors and exhibitors at joint exhibition stands pay for no
   Send them a guest ticket by mail or an e-guest ticket (electronic guest                                                                                                                                                         more than two redeemed tickets per square meter of rented exhibition




                                                                                                                                                                                                                                                                                                                         Company entry
   ticket) by e-mail—their free admission voucher for analytica 2010.                                                                                                                                                              space. Co-exhibitors pay for a maximum of 30 redeemed guest tickets.




                                                                                                                                                                                                                                                                                                                                2
   Doing so is worthwhile: 94% of potential visitors who receive guest tick-                                                                                                                                                       If fewer tickets are redeemed than are included in the maximum
   ets actually visit the exhibitor who invited them to the fair. The numbers                                                                                                                                                      price, you only pay for the actual number used.
   on vouchers that are redeemed for tickets are recorded at the entrance.                                                                                                                                                         The advantage: you know in advance what costs will be incurred.
   After the fair, the information that visitors provided during registration
   is available at the Exhibitor Center. That way, you know which visitors




                                                                                                                                                                                                                                                                                                                         Invitations and

                                                                                                                                                                                                                                                                                                                          management
   actually used their tickets and can integrate that information into your                                                                                                                                                        Sample calculation




                                                                                                                                                                                                                                                                                                                             contact
   other activities.                                                                                                                                                                                                               Example 1:




                                                                                                                                                                                                                                                                                                                                3
                                                                                                                                                                                                                                   You are a main exhibitor and have booked a 20-m² stand. 20 x 2 = 40.
   TIP: For a maximum effect with minimal effort, we recommend sending                                                                                                                                                             You pay for a maximum of 40 guest tickets.
   e-guest tickets by e-mail. Electronic guest tickets are a quick, easy and                                                                                                                                                       Example 2:
   cost-effective way to invite your customers to visit your stand.                                                                                                                                                                If you are a co-exhibitor and a total of 40 of the guest tickets that you
                                                                                                                                                                                                                                   sent out are actually redeemed, thanks to our practical price-ceiling
                                                                                                                                                                      clude*




                                                                                                                                                                                                                                                                                                                         Advertising
   *Guest tickets include:Free use of Munich’s
                                                                                                                                                             ckets in
                                                                                                                                                    Gues t ti of Munich’s                                                          system, you only pay for a maximum of 30 redeemed guest tickets.




                                                                                                                                                                                                                                                                                                                                4
   public transportation system (MVV) to travel
                                                                                                                                                              se
                                                                                                                                                    • Free u spor tation
   to and from the trade fair center and one free
   exhibition catalog
                                                                                                                                                     pu blic tran                                                                  If fewer tickets are redeemed,
                                                                                                                                                                   (M V V)
                                                                                                                                                          sys tem n catalog                                                        you only pay for the actual number used.
                                                                                                                                                             exhibitio
                                                                                                                                                    • 1 free




                                                                                                                                                                                                                                                                                                                         Online

                                                                                                                                                                                                                                                                                                                                5
                                                                                                                                                                                                                                                                                             Deadline:
   GUEST TICKETS                                                                                                                                                                                                                                                                            23 Feb 2010
                                                                                                                                                                                                                                   This is the best way to ensure that your stand is full. Simply inform
     Sample                                                                                                                                                                                                                        us how many visitors you would like to invite to the fair and we will




                                                                                                                                                                                                                                                                                                                         Press

                                                                                                                                                                                                                                                                                                                                6
                                           Gast-Ticket I Guest Ticket
                                           Neue Messe München I New Munich Trade Fair Centre
                                                                                                                             Mit kostenloser MVV-Benutzung: Am rechts eingetragenen Tag
                                                                                                                             gültig zur Fahrt zum Messegelände mit allen MVV-Verkehrsmitteln.

                                                                                                                             Free public transport (MVV): Valid for all public transport to events
                                                                                                                                                                                                     Tag/Datum (Bitte eintragen)
                                                                                                                                                                                                     Day/Date (Please fill in)       send you your guest tickets by mail. As a special service, we auto-
                                                                                                                             at the trade fair grounds on the day indicated on the right.


                      Mit diesem Gast-Ticket laden wir Sie ein, auf der analytica unseren
                      Messestand zu besuchen. Eine Beschreibung, wie Sie das Gast-Ticket
                      einlösen, finden Sie auf der Rückseite. Verkauf verboten!
                                                                                                                                                                                                              Gast-Ticket bitte
                                                                                                                                                                                                         online einlösen unter
                                                                                                                                                                                                       www.analytica.de/tickets
                                                                                                                                                                                                                                   matically send you a starter set that contains 50 guest tickets.
                      With this ticket, we cordially invite you to visit our stand at analytica.                                                                                                          Please redeem your
                      Instructions for redeeming your guest ticket can be found on the back
                      of this ticket. Sale prohibited!
                       Halle/Stand l Hall/stand
                                                                                                                                                                                    istrie ieren
                                                                                                                                                                              e reg reduz
                                                                                                                                                                         Onlin zeiten
                                                                                                                                                                         Warte
                                                                                                                                                                                          ren – !

                                                                                                                                                                                       line riod!
                                                                                                                                                                                ter on g pe
                                                                                                                                                                                            –
                                                                                                                                                                                                         guest ticket online at
                                                                                                                                                                                                       www.analytica.de/tickets    Distribute the guest tickets to your business partners and customers.
                                                                                                                                                                          Regis e waitin
                                                                                                                                                                          reduc


                                                                                                                                                                                          Ihre Gast-Ticket-Nummer:
                                                                                                                                                                                                                                   They can easily register online at www.analytica.de/tickets
                                                                                                                         Welcome to the world of insights.                                 (die letzten 12 Zeichen)

                                                                                                                         March 23–26
                                                                                                                                                                                          Your guest-ticket-number
                                                                                                                                                                                              (the last 12 digits)                 in exchange for a free admission voucher to




                                                                                                                                                                                                                                                                                                                         Sponsoring
                                                                                                                         New Munich Trade Fair Centre




                                                                                                                                                                                                                                   analytica 2010.




                                                                                                                                                                                                                                                                                                                                7
                                                                                                                                                                                                                                                                                             PART OF
                                                                                    Bitte dieses Feld nicht beschriften und bedrucken.I Please leave this space blank.
                                                                                                                                                                                                                                                                                             Co-exhibitor
                                                                                                                                                                                                                                                                                            PACKAGE

   Contact:              Customer Interaction Center
   Consultant telephone: (+49 89) 9 49-1 14 88
   Internet orders:      www.analytica.de/ec > Marketing services
                                                                                                                                                                                                                                                                                                                         workshops
                                                                                                                                                                                                                                                                                                                          Exhibitor
                         > Invitations and contact management > Guest tickets
                                                                                                                                                                                                                                                                                                 EUR 22
   Fax orders:           Fax form M 3.1                                                                                                                                                                                            Fixed price (see above) per ticket
                                                                                                                                                                                                                                                                                                                                8
                                                                                                                                                                                                                                                                                             Deadline:
                                                                                                                                                                                                                                                                                                                         Conference and
                                                                                                                                                                                                                                                                                                                         meeting rooms




   e-GUEST TICKETS                                                                                                                                                                                                                                                                          21 Mar 2010
                                                                                                                                                                                                                                                                                                                                9
                                                                                                                                                                                                                                   These electronic admission vouchers are a quick and cost-effective
                                                                                                                                                                                                                                   way to invite your customers to visit your stand. Order the desired
                                                                                                                                                                                                                                   number of e-guest tickets from us over the Internet. You will then
                                                                                                                                                                                                                                   receive the numbers of your e-guest tickets in a file by e-mail. Your
                                                                                                                                                                                                                                   guests can use these numbers to register for the fair at
                                                                                                                                                                                                                                                                                                                         event service
                                                                                                                                                                                                                                                                                                                         Stand parties

                                                                                                                                                                                                                                                                                                                                11 10


                                                                                                                                                                                                                                   www.analytica.de/tickets weeks in advance. They then receive
                                                                                                                                                                                                                                                                                                                             and




                                                                                                                                                                                                                                   their free admission voucher. We also automatically send you
                                                                                                                                                                                                                                   a starter set that contains 50 e-guest tickets.
                                                                                                                                                                                                                                                                                                                           Munich—

                                                                                                                                                                                                                                                                                                                         restaurants
                                                                                                                                                                                                                                                                                                                          hotels and




   Contact:              Customer Interaction Center
   Consultant telephone: (+49 89) 9 49-1 14 88
   Internet orders:      www.analytica.de/ec > Marketing services
                         > Invitations and contact management > E-guest tickets
   Fax orders:           Fax form M 3.1                                                                                                                                                                                            Fixed price (see above) per ticket                            EUR 22
All prices subject to VAT
                                                                                                                                                                                                                                                                                                               analytica 2010 15
                     3           Invitations and contact management



                    PREVIEW OF REGISTERED VISITORS PRIOR TO FAIR                                                      NE W
                    Find out who is planning to visit your exhibition stand before the                   ticket recipients provide when they register for the fair at
                    fair begins. Now you can download the information that guest-                        www.analytica.de/ec.




                                                                                                                                                        No order deadline
                    CUSTOMIZED GUEST-TICKET BANNER                                                                                                      (Download at EC)
                                                                                                            Simplify the registration process for your guests by posting a guest-
                      Sample from 2008 fair                                                                 ticket banner on your website. Your visitors can use the banner
                                                                                                            to register in advance using the guest tickets or e-guest tickets
                                                                                                            that you sent them. They will then receive a personal admission
                                                                                                            voucher by e-mail.
                                                                                                                                                                    PART OF
                                                                                                                                                                Co-exhibitor I Starter
                                                                                                                                                                 Advanced I Master
                                                                                                                                                                   PACKAGE




                    Contact:              Customer Interaction Center
                    Consultant telephone: (+49 89) 9 49-1 14 88
                    Internet orders:      www.analytica.de/ec > Marketing services
                                                                                                                                                            Free of charge
                                          > Invitations and contact management > Guest-ticket banner                                                 Download at the Exhibitor Center




                                                                                                                                                        No order deadline
                    ExpoEasyContact® VISITOR CALENDAR                                              NE W                                                 (Download at EC)
                                                                                                            ExpoEasyContact® is an online visitor calendar that makes it easier
                                                                                                            for potential visitors in your target group to make appointments for
                                                                                                            meetings at your stand before the fair even begins.

                                                                                                            Invite potential visitors to the fair by e-mail and allow them to go
                                                                                                            to your homepage, where they can access the online calendars of
                                                                                                            employees working at your stand to see what times are available
                                                                                                            and reserve an appointment that suits their schedule.

                                                                                                            Benefits of ExpoEasyContact® at a glance:
                                                                                                            • Simplified appointment-making process for your sales team and
                                                                                                              visitors: allows you to stipulate availability windows before the fair
                                                                                                              begins
                                                                                                            • Higher number of qualified contacts, improved planning of
                                                                                                              appointments during the fair
                                                                                                            • Generate new contacts by incorporating calendar into your
                                                                                                              company’s homepage or into mailings
                                                                                                            • Targeted management of stand-employees’ availability because
                                                                                                              each employee can set up their own calendar
                                                                                                                                                                    PART OF
                                                                                                                                                                      Starter
                                                                                                                                                                 Advanced I Master
                                                                                                                                                                   PACKAGE

                    Contact:              Daniel Gundelach / gundelach@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 83 14
                    Internet orders:      www.analytica.de/ec > Marketing services
                                          > Invitations and contact management > ExpoEasyContact® Visitor Calendar                                          Free of charge
                                                                                                                                                               All prices subject to VAT
16 analytica 2010
                                                                  Invitations and contact management                                                  3
   LEAD RETRIEVAL




                                                                                                                                                                         Packages

                                                                                                                                                                                1
                                                                                                                                                                         Company entry

                                                                                                                                                                                2
                                                                                                                                                                         Invitations and

                                                                                                                                                                          management
                                                                                                                                                                             contact
                                                                                                                                                                                3
                                                                                                                                                                         Advertising

                                                                                                                                                                                4
                                                                                                                                                                         Online

                                                                                                                                                                                5
                                                                                                                                                                         Press

                                                                                                                                                                                6
   Do you have plenty of potential customers at your stand but no time to        If you use a mobile lead-retrieval system, any information that you
   analyze your contacts? Use our lead-retrieval system for efficient            save can be stored on a USB stick at the end of the day. Simply order the
   contact management. A barcode reader allows you to simply scan a              desired quantity of barcode readers (including configured software and
   guest’s admission ticket and call up the information that the guest           WLAN access) at the Exhibitor Center. Ordered equipment can be picked
   provided during registration.                                                 up at the Service Center on the day before the fair begins.




                                                                                                                                                                         Sponsoring

                                                                                                                                                                                7
                                                                                                                                           Deadline:
   MOBILE LEAD RETRIEVAL                                                                                                                  09 Mar 2010
                                                                                   The handy barcode reader is all you need for quick and efficient lead                 workshops
                                                                                                                                                                          Exhibitor

                                                                                   retrieval. Simply scan the barcode that is printed on the visitor’s
                                                                                   ticket and save the information provided at registration. Information
                                                                                   includes the visitor’s address, job position and areas of interest.
                                                                                                                                                                                8
                                                                                   Advantage: There is no more need to record calling-card details
                                                                                                                                                                         Conference and
                                                                                                                                                                         meeting rooms




                                                                                   by hand. At the end of the day, you can go to the Service Center and
                                                                                                                                                                                9
                                                                                   transfer the information to a USB stick for further processing.

                                                                                   NEW: You will receive an analytica USB stick with a capacity of 4 GB
                                                                                   for the mini scanner free of charge!
                                                                                                                                                                         event service
                                                                                                                                                                         Stand parties
                                                                                                                                                                             and
                                                                                                                                                                                11 10


                                                                                                                                          PART OF
                                                                                                                                           Advanced
                                                                                                                                         PACKAGE
                                                                                                                                                                           Munich—

                                                                                                                                                                         restaurants
                                                                                                                                                                          hotels and




   Contact:              Sonja Durian / sonja.durian@messe-muenchen.de
   Consultant telephone: (+49 89) 9 49-2 12 50
   Internet orders:      www.analytica.de/ec > Marketing services
                         > Invitations and contact management > Lead retrieval                                                               EUR 237
   Fax orders:           Fax form M 3.2                                                                                         per unit including USB stick

All prices subject to VAT
                                                                                                                                                               analytica 2010 17
                     3           Invitations and contact management


                                                                                                                                                                     Deadline:
                    LEADSUCCESS CONTACT MANAGEMENT                                                NE W                                                              16 Mar 2010
                                                                                                         LeadSuccess allows you to begin your post-fair follow-up work before
                                                                                                         the fair even ends.

                                                                                                         Digitally recording important contact information and notes from
                                                                                                         meetings saves you time that you can use for visitors. This allows
                                                                                                         you to respond more quickly to visitors at your stand and have
                                                                                                         information, brochures, etc. sent to them in a more timely manner.

                                                                                                         LeadSuccess at a glance:
                                                                                                         • Develop and compile customized meeting forms using
                                                                                                           LeadSuccess software
                                                                                                         • Electronically record visitors’ contact information by scanning
                                                                                                           their calling cards
                                                                                                         • Automatically digitalize meeting notes by making manual entries
                                                                                                           on the input mask (Basic package)
                                                                                                         • Digitalize all meeting-protocol information without having to make
                                                                                                           manual entries using the meeting-protocol scanner
                                                                                                           (Premium package only)
                                                                                                         • Automatic statistical analysis of your meetings during the fair
                                                                                                         • Export all information relevant to post-processing
                                                                                                         • Process, research and forward information
                                                                                                           to rapidly process inquiries
                                                                                                         • Respond immediately to stand visitors and            PART OF
                                                                                                                                                                 Master
                                                                                                           keep agreements                                     PACKAGE



                                                                                                         Basic package                                                 EUR 349
                                                                                                         LeadSuccess software, business-card scanner,
                                                                                                         microphone for making “voice notes,” USB stick for backing up
                                                                                                         your work each day, support, training for your staff the day
                                                                                                         before the fair begins


                                                                                                         Premium package                                               EUR 990
                                                                                                         LeadSuccess software, business-card scanner, microphone
                    Contact:              Daniel Gundelach / gundelach@messe-muenchen.de                 for making “voice notes,” USB stick for backing up your work
                    Consultant telephone: (+49 89) 9 49-2 83 14
                    Internet orders:      www.analytica.de/ec > Marketing services
                                                                                                         each day, meeting-protocol scanner, notebook and installation
                                          > Invitations and contact management > Lead retrieval          (for the duration of the fair), support, training for your staff
                    Fax orders:           Fax form M 3.3                                                 the day before the fair begins


                    Upon request and once we have coordinated the technical details, we would be pleased to help set up the web interface for exhibitors that
                    have their own CRM systems.




                                                                                                                                                               All prices subject to VAT
18 analytica 2010
                                                                                                                             Advertising                        4
   ADVERTISING




                                                                                                                                                                                  Packages

                                                                                                                                                                                         1
   Do you want to acquire new customers or improve your sales? Effective                 These tried-and-tested concepts are guaranteed to draw attention to
   marketing can influence your company’s success! Take advantage of                     your company and are an outstanding way to distinguish yourself from
   the atmosphere surrounding the fair and its visitors to make your adver-              your competitors.
   tising campaign as effective as possible.                                             Simply develop your own individual advertising concept based on the




                                                                                                                                                                                  Company entry
                                                                                         wide range of products and services. We would be pleased to help you in




                                                                                                                                                                                         2
   Whether you advertise in the catalog or on oversized posters, little                  the process!
   stickers or a giant megaposter at the main entrance, we have a number                 TIP: Be sure to use the services that are free of charge to advertise that
   of advertising ideas available.                                                       your company is participating in analytica 2010 to the outside world.




                                                                                                                                                                                  Invitations and

                                                                                                                                                                                   management
                                                                                                                                                                                      contact
                                                                                                                                                                                         3
                                                                                                                                       No order deadline
   ANALYTICA LOGO AS AD INSET                                                                                                          (Download at EC)
                                                                                           Inform your customers that you will be exhibiting at the fair ahead of
     Sample 2008                                                                           time. Simply incorporate the fair’s logo along with your hall and stand




                                                                                                                                                                                  Advertising
                                                                                           numbers into your print ads.




                                                                                                                                                                                         4
                                                                                           Files in reproducible PDF format can be downloaded at the Exhibitor
                                                                                           Center at www.analytica.de/ec.

                                                   V
                                                   Visit us:                               • Size 100 mm x 30 mm
                                                                                                                                                   PART OF
                                                                                           • Size 40 mm x 30 mm                                Co-exhibitor I Starter
                                                   Hall A1, Booth 125




                                                                                                                                                                                  Online
                                                                                                                                                Advanced I Master




                                                                                                                                                                                         5
           Visit us: Hall A1, Booth 125
                                                                                           • Size 35 mm x 15 mm                                   PACKAGE
                                www.analytica.de                      www.analytica.de




   Contact:              Customer Interaction Center
   Consultant telephone: (+49 89) 9 49-1 14 88
                                                                                                                                           Free of charge




                                                                                                                                                                                  Press

                                                                                                                                                                                         6
   Internet orders:      www.analytica.de/ec > Marketing services
                         > Advertising > analytica Logo as ad inset                                                                 Download at the Exhibitor Center




                                                                                                                                                                                  Sponsoring
                                                                                                                                                     Deadline:




                                                                                                                                                                                         7
   BOOKMARK IN THE EXHIBITION CATALOG                                                                                                               15.01.2010
                                                                                           Make an impression: The bookmark in the exhibition catalog is
                                                                                           something that everyone sees, making it the perfect place for your
                                                                                           advertising and custom design.

                                                                                                                                                                                  workshops
                                                                                                                                                                                   Exhibitor
                                                 ing and                                   To attract even more attention, you can also have a striking design
                        Pla c e y o ur
                        cus tom
                                       adver tis
                                    design o
                                             n the bo
                                              n
                                                       okmark

                                     ed desig eye-catcher.
                                                              .
                                                                                           stamped onto the bookmark.                                                                    8
                         A s tamp                e                                         Only two bookmarks are available.
                                     n effec tiv
                          is also a                                                        Size 100 mm x 180 mm
                                                                                                                                                                                  Conference and
                                                                                                                                                                                  meeting rooms
                                                                                                                                                                                         9

   Consultant telephone: (+49 94 31) 73 83 99
   Internet orders:      www.analytica.de/ec > Marketing services
                                                                                                                                                  EUR 4,700
                                                                                                                                                                                  event service
                                                                                                                                                                                  Stand parties

                                                                                                                                                                                         11 10


                         > Advertising > Bookmark
   Fax orders:           Fax form M 4.1                                                                                           Does not include production costs
                                                                                                                                                                                      and
                                                                                                                                                                                    Munich—

                                                                                                                                                                                  restaurants
                                                                                                                                                                                   hotels and




All prices subject to VAT
                                                                                                                                                                        analytica 2010 19
                     4          Advertising


                                                                                                                                                                                                                                                            Deadline:
                    AD IN THE EXHIBITION CATALOG                                                                                                                                                                                                           15 Jan 2010
                                                                                                                                                                                                   Advertise in this frequently used medium with a large circulation.
                      Sample for 2010                                                                                                                                                              Each visitor who attends the fair receives a free copy of the exhibition
                                                                                                                                                                                                   catalog with his/her admission ticket. Nearly everyone uses it to find
                                                                                                                                                                                                   information about companies and products during the fair.
                                                                                                                                                                                                   And many continue using it as a reference even after the fair is over.




                                                                                                                                                                                                                                   Catalog 0,000
                                                                                                                                                                                                                                        n: 2
                                                                                                                                                                                                                             circulatio
                                                                                                                                                                                                   1/1 page, b/w                                         EUR 1,660
                                                                                                                                                                                                   1/2 page, b/w                                         EUR 885
                                                                                                                                                                                                   1/1 page, 4c                                          EUR 2,080
                                                                                                                                                                                                   1/2 page, 4c                                          EUR 1,295
                                                                                                                                                                                                   1/1 page inside front cover, 4c                       EUR 4,720
                                                                                                                                                                                                   1/1 page inside back cover, 4c                        EUR 4,030
                                                                                                                                                                                                   2/1 back-cover flap, 4c                               EUR 5,900
                    Consultant telephone: (+49 94 31) 73 83 99
                                                                                                                                                                                                   1/1 page back of paperback divider, 4c                EUR 2,295
                    Internet orders:      www.analytica.de/ec > Marketing services                                                                                                                 1/1 page hall diagram, back cover, 4c                 EUR 4,720
                                          > Advertising > Ad in exhibition catalog
                    Fax orders:           Fax form M 4.1                                                                                                                                           1/1 page in supplement, back cover, 4c                EUR 3,690


                                                                                                                                                                                                                                                            Deadline:
                    AD IN THE VISITOR GUIDE                                                                                                                                                                                                                10 Feb 2010
                                                                                                                                                                                                   The handy-sized visitor guide gives visitors important tips for their
                      Sample from 2008                                                                                                                                                             visit to the fair. It includes an integrated hall diagram and the entire
                                                                                                                                                                                                   forum schedule and is distributed to all visitors at the entrance.
                                                                                                                                                LOOK TO
                                                                                                                                                                                                   Placing an ad in the guide allows you to reach everyone who attends
                                                                                                                                                TOMORROW
                                                                                                                                                                                                   the fair. The full-color visitor guide is bilingual (English/German).

                                                                                                                                                                                                   • Size 115 mm x 225 mm



                                              ORGANIZER/INFORMATION:                                                                                                  VISITOR GUIDE
                                              Messe München GmbH
                                              Messegelände, 81823 München, Germany
                                              Tel. (+49 89) 9 49-1 14 88                                                                                            APRIL 1–4
                                              Fax (+49 89) 9 49-1 14 89                                                                                             NEW MUNICH TRADE FAIR CENTRE
                                                                                                              XXX-XXX-0 00

                                              info@analytica.de                                                              21 S T INTERNATIONAL TRADE FAIR FOR INSTRUMENTAL ANALYSIS,
                                              www.analytica.de/visitor               Irrtümer und Druckfehler vorbehalten.   LABORATORY TECHNOLOGY AND BIOTECHNOLOGY AND analytica Conference

                                                                                                                                                                    www.analytica.de/visitor




                    Consultant telephone: (+49 94 31) 73 83 99
                    Internet orders:      www.analytica.de/ec > Marketing services                                                                                                                 Inside back cover                                     EUR 3,900
                                          > Advertising > Ad in visitor guide
                    Fax orders:           Fax form M 4.1                                                                                                                                           Back cover                                            EUR 4,950




                                                                                                                                                                                                                                                      All prices subject to VAT
20 analytica 2010
                                                                                                                           Advertising                      4
                                                                                                                                                  Deadline:
   ADVERTISEMENT IN analytica PRO VISITOR MAGAZINE




                                                                                                                                                                                 Packages
                                                                                                                                                 14 Dec 2009




                                                                                                                                                                                        1
                                                                                     The magazine for analytica visitors: analytica Pro
     Sample from 2008                                                                analytica Pro is a magazine published prior to analytica that focuses
                                                                                     on markets, developments and prospects in the analysis sector. As
                                                                                     a B2B magazine, it is Messe München’s official information medium




                                                                                                                                                                                 Company entry
                                                                                     for everyone who attends analytica and the analytica Conference.




                                                                                                                                                                                        2
                                                                                     Written by recognized international authors—in some cases in
                                                                                     English—analytica Pro gives chemists, biochemists and biologists
                                                                                     a look at the entire spectrum of modern analysis and the role that it
                                                                                     plays in the industrial, commercial, scientific and research sectors.
                                                                                     analytica Pro is published jointly by the German Chemical Society and




                                                                                                                                                                                 Invitations and

                                                                                                                                                                                  management
                                                                                     Messe München.




                                                                                                                                                                                     contact
                                                                                                                                                                                        3
                                                                                     analytica Pro will have a circulation of more than 50,000 copies.
                                                                                     It will be sent to potential visitors prior to the fair and distributed to
                                                                                     visitors at the trade-fair center free of charge during the fair.
                                                                                     • Advertising deadline: December 14, 2009
                                                                                     • Date of publication: January 13, 2010




                                                                                                                                                                                 Advertising

                                                                                                                                                                                        4
                                                                                     An editorial preview and additional information about placing ads
                                                                                     is available upon request.


   Contact:                 Bernd Beutel, top-ad / info@top-ad-online.de
   Consultant telephone     (+49 62 01) 29 09 20                                                                      Prices are as indicated
   Online information:      www.analytica.de/ec > Marketing services > Advertising
                                                                                                                 on the advertising price list




                                                                                                                                                                                 Online

                                                                                                                                                                                        5
                            > Advertising in analytica Pro magazine




                                                                                                                                                   Deadline:
   ANALYTICA TV 2010                          NE W                                                                                                22 Feb 2010




                                                                                                                                                                                 Press

                                                                                                                                                                                        6
                                                                                     Take advantage of one of the most popular and effective media to
                                                                                     present your company to your target groups.
                                                                                     analytica TV 2010 includes the following:
                                                                                     • Up to 45 seconds of video news coverage of your exhibit
                                                                                     • Distribution to worldwide media via www.thenewsmarket.com




                                                                                                                                                                                 Sponsoring
                                                                                     • Automatic news alerts to 25,000 media outlets in 190 countries




                                                                                                                                                                                        7
                                                                                     • Unlimited access to your news material
                                                                                     • 24/7 journalist support
                                                                                     • After the fair, you will receive a report indicating which media called
                                                                                       up your news materials.
                                                                                     Advantages
                                                                                                                                                                                 workshops
                                                                                                                                                                                  Exhibitor
                                                                                     • You reach visitors who go to the homepage at www.analytica.de
                                                                                       with a video clip of your company and your products
                                                                                     • You send out your video clip by e-mail (viral marketing)
                                                                                     • You can also integrate your report into your homepage or newsletter
                                                                                                                                                                                        8
                                                                                     • After the fair, you will also receive a report indicating the number
                                                                                                                                                                                 Conference and
                                                                                                                                                                                 meeting rooms




                                                                                       of contacts and their duration.
                                                                                                                                                                                        9
                                                                                     Order by December 1, 2009 and secure yourself a 5% early-bird
                                                                                     discount!


                                                                                     Package A           Production of video clip of your exhibition stand (15 sec.)
                                                                                                                                                                                 event service
                                                                                                                                                                                 Stand parties




                                                                                     and video news materials (30 sec.); Report included in fair-related TV and
                                                                                                                                                                                        11 10


                                                                                     distributed to worldwide news media.
                                                                                                                                                                                     and




                                                                                     Order by 01 Dec 2009                                       EUR 750
                                                                                     Order after 01 Dec 2009                                    EUR 790
                                                                                     Package B           Production of video clip of your exhibition stand including
                                                                                     a video statement from your company (30 sec.) and video news materials
                                                                                                                                                                                   Munich—

                                                                                                                                                                                 restaurants
                                                                                                                                                                                  hotels and




                                                                                     (30 sec.); Report included in fair-related TV and distributed to worldwide
   Contact:                 Christina Kahlert / contact@indoc.de                     news media.
   Consultant telephone:
   Online information:
                            (+49 89) 811 4619
                            www.analytica.de/ec > Marketing services
                                                                                     Order by 01 Dec 2009                                       EUR 1,235
                            > Advertising > analytica 2010 TV                        Order after 01 Dec 2009                                    EUR 1,300
All prices subject to VAT
                                                                                                                                                                       analytica 2010 21
                     4          Advertising


                                                                                                                                                        Deadline:
                    CITY LIGHT POSTERS                                                                                                                 09 Mar 2010
                                                                                                 A bright idea that gets people’s attention: Illuminated City Light
                                                                                                 posters are a real eye-catcher. They are positioned at strategically
                                                                                                 favorable locations in the subway station and along the administra-
                                                                                                 tion building between the “Messestadt West” subway station and
                                                                                                 the West Entrance.

                                                                                                 • Size: 1.12 m x 1.68 m




                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94                                  Subway station                                          EUR 900
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Outdoor
                                                                                                 Way to West Entrance                                    EUR 600
                    Additional information: Fax form M 4.2                                                                             Does not include production costs




                                                                                                                                                        Deadline:
                    WINDMASTERS                                                                                                                        09 Mar 2010
                                                                                                 The perfect eye-catcher: Call people’s attention to your company
                                                                                                 at the entrance to the fair. The Windmasters are located along the
                                                                                                 walkways to the entrances. Booking several Windmasters in a row
                                                                                                 is an effective way to make sure people get your message.

                                                                                                 • Size: 0.84 m x 1.19 m
                                                                                                                                                       PART OF
                                                                                                                                                    Advanced I Master
                                                                                                                                                       PACKAGE




                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Outdoor
                                                                                                                                                         EUR 225
                    Additional information: Fax form M 4.2                                                                             Does not include production costs




                                                                                                                                                        Deadline:
                    AIRFRAME                                                                                                                           09 Mar 2010
                                                                                                 Take things to a new level: Advertise on an inflatable Airframe along
                                                                                                 the main road to the West Entrance. This extraordinary advertising
                                                                                                 space turns heads, even at a distance, and is an effective way to
                                                                                                 welcome your guests as they arrive.

                                                                                                 • Size: 12 m x 7.4 m




                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Outdoor
                                                                                                                                                    EUR 12,000
                    Additional information: Fax form M 4.2                                                                             Does not include production costs


                                                                                                                                                  All prices subject to VAT
22 analytica 2010
                                                                                                                  Advertising                  4
                                                                                                                                       Deadline:
   OVERSIZED POSTERS




                                                                                                                                                                    Packages
                                                                                                                                      09 Mar 2010




                                                                                                                                                                           1
                                                                                Think big: Rent oversized advertising space along the corridors
                                                                                between the halls of your choice. Visitors can see your advertising
                                                                                when they pass through the glass corridors and when they cross
                                                                                the outdoor area between the halls.




                                                                                                                                                                    Company entry

                                                                                                                                                                           2
                                                                                • Size: 3.56 m x 2.52 m




                                                                                                                                                                    Invitations and

                                                                                                                                                                     management
                                                                                                                                                                        contact
                                                                                                                                                                           3
   Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
   Consultant telephone: (+49 89) 9 49-2 05 94
   Online information: www.analytica.de/ec > Marketing services > Advertising
                           > Advertising space > Outdoor
                                                                                                                                         EUR 400
                                                                                                                      Does not include production costs




                                                                                                                                                                    Advertising
   Additional information: Fax form M 4.2




                                                                                                                                                                           4
                                                                                                                                       Deadline:
   MEGAPOSTER AT THE ENTRANCE                                                                                                         09 Mar 2010
                                                                                As big as a movie screen: Impressive megaposters guide visitors




                                                                                                                                                                    Online

                                                                                                                                                                           5
                                                                                from the entrance directly to your stand. These oversized attention-
                                                                                getters ensure that you “control the airspace” inside the busy
                                                                                West Entrance, i.e. directly next to the registration counters.

                                                                                • Size: 7.4 m x 6.2 m




                                                                                                                                                                    Press

                                                                                                                                                                           6
                                                                                                                                                                    Sponsoring

                                                                                                                                                                           7
   Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
   Consultant telephone: (+49 89) 9 49-2 05 94
   Online information: www.analytica.de/ec > Marketing services > Advertising
                           > Advertising space > Indoor
                                                                                                                                     EUR 8,000
   Additional information: Fax form M 4.2                                                                             Does not include production costs


                                                                                                                                                                    workshops
                                                                                                                                                                     Exhibitor



   STAIR ADVERTISING
                                                                                                                                       Deadline:
                                                                                                                                      09 Mar 2010
                                                                                                                                                                           8
                                                                                Move up one step at a time: Stair advertising is original and guaran-
                                                                                                                                                                    Conference and
                                                                                                                                                                    meeting rooms




                                                                                teed to make an impression. Visitors use the busy stairway in
                                                                                the entrance area to go upstairs and to the ExpressWay. So your
                                                                                                                                                                           9
                                                                                company logo accompanies them every step of the way.

                                                                                • Size: 2.5 m x 0.15 m
                                                                                • 36 steps available
                                                                                                                                                                    event service
                                                                                                                                                                    Stand parties
                                                                                                                                                                        and
                                                                                                                                                                           11 10



   Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                                                                                                                                                                      Munich—

                                                                                                                                                                    restaurants
                                                                                                                                                                     hotels and




   Consultant telephone: (+49 89) 9 49-2 05 94
   Online information: www.analytica.de/ec > Marketing services > Advertising
                           > Advertising space > Indoor
                                                                                Price for 36 steps                                   EUR 1,500
   Additional information: Fax form M 4.2                                                                             Does not include production costs


All prices subject to VAT
                                                                                                                                                          analytica 2010 23
                     4          Advertising


                                                                                                                                                         Deadline:
                    FABRIC WALL HANGINGS                                                                                                                09 Mar 2010
                                                                                                 A large eye-catcher right in the entrance area: Fabric wall hangings
                                                                                                 along the corridors to the halls are always in the visitors’ field of
                                                                                                 vision. Thanks to their large size, the design possibilities are almost
                                                                                                 unlimited.

                                                                                                 • Size: 4.5 m x 2.5 m
                                                                                                 • Size: 9 m x 2.5 m
                                                                                                 • Size: 10 m x 2.5 m




                                                                                                 4.5 m x 2.5 m                                         EUR 3,200
                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94                                  9 m x 2.5 m                                           EUR 5,000
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Indoor
                                                                                                 10 m x 2.5 m                                          EUR 5,200
                    Additional information: Fax form M 4.2                                                                              Does not include production costs




                                                                                                                                                         Deadline:
                    WALL SPACE                                                                                                                          09 Mar 2010
                                                                                                 Think Big: Wall space in the entrance area is a genuine eye-catcher
                                                                                                 and guides visitors directly to your stand. This is one of the best
                                                                                                 places for a large-scale presentation of your company and your
                                                                                                 products.

                                                                                                 • Size: 2.95 m x 4.5 m
                                                                                                 • Size: 5.9 m x 4.5 m




                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94                                  2.95 m x 4.5 m                                        EUR 2,000
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Indoor
                                                                                                 5.9 m x 4.5 m                                         EUR 4,000
                    Additional information: Fax form M 4.2                                                                              Does not include production costs




                                                                                                                                                         Deadline:
                    HANGING SIGNS AT THE ENTRANCE                                                                                                       09 Mar 2010
                                                                                                 Big and impressive: Printed on one side, signs hanging from glass
                                                                                                 facades in the entrance areas are an excellent way to address
                                                                                                 visitors immediately after they register. Their oversized format
                                                                                                 makes a variety of designs possible.

                                                                                                 • Size: 2.85 x 4.5 m
                                                                                                 • Only available in sets of 2




                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Indoor
                                                                                                                                                       EUR 1,500
                    Additional information: Fax form M 4.2                                                                              Does not include production costs


                                                                                                                                                   All prices subject to VAT
24 analytica 2010
                                                                                                                 Advertising                   4
                                                                                                                                       Deadline:
   BANNERS AT THE ENTRANCE




                                                                                                                                                                    Packages
                                                                                                                                      09 Mar 2010




                                                                                                                                                                           1
                                                                                Address visitors directly at the entrance, i.e. as they are going
                                                                                through the turnstiles. A banner along the banister on the 1st upper
                                                                                level is a real head-turner. Its conspicuous horizontal format accom-
                                                                                modates almost any design.




                                                                                                                                                                    Company entry

                                                                                                                                                                           2
                                                                                • Size: 6 m x 1 m




                                                                                                                                                                    Invitations and

                                                                                                                                                                     management
                                                                                                                                                                        contact
                                                                                                                                                                           3
   Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
   Consultant telephone: (+49 89) 9 49-2 05 94
   Online information: www.analytica.de/ec > Marketing services > Advertising
                           > Advertising space > Indoor
                                                                                                                                    EUR 2,000
                                                                                                                      Does not include production costs




                                                                                                                                                                    Advertising
   Additional information: Fax form M 4.2




                                                                                                                                                                           4
                                                                                                                                       Deadline:
   BANNERS IN CORRIDORS BETWEEN THE HALLS                                                                                             09 Mar 2010
                                                                                Two-sided banners dominate the corridors between the halls.




                                                                                                                                                                    Online

                                                                                                                                                                           5
                                                                                These busy areas are an effective place to address large numbers
                                                                                of visitors with your advertising.

                                                                                • Size: 4 m x 1 m




                                                                                                                                                                    Press

                                                                                                                                                                           6
                                                                                                                                                                    Sponsoring

                                                                                                                                                                           7
   Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
   Consultant telephone: (+49 89) 9 49-2 05 94
   Online information: www.analytica.de/ec > Marketing services > Advertising
                           > Advertising space > Indoor
                                                                                                                                    EUR 1,500
   Additional information: Fax form M 4.2                                                                             Does not include production costs


                                                                                                                                                                    workshops
                                                                                                                                                                     Exhibitor



   FLOOR SPACE
                                                                                                                                       Deadline:
                                                                                                                                      09 Mar 2010
                                                                                                                                                                           8
                                                                                The more unusual it is, the more it gets noticed. Floor space with
                                                                                                                                                                    Conference and
                                                                                                                                                                    meeting rooms




                                                                                your advertising message can be rented at strategically important
                                                                                locations throughout the trade-fair center.
                                                                                                                                                                           9
                                                                                • Size: 1 m x 1 m
                                                                                                                                                                    event service
                                                                                                                                                                    Stand parties
                                                                                                                                                                        and
                                                                                                                                                                           11 10



                                                                                ExpressWay                                              EUR 200
   Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                                                                                                                                        EUR 300
                                                                                                                                                                      Munich—

                                                                                                                                                                    restaurants




                                                                                Between the halls
                                                                                                                                                                     hotels and




   Consultant telephone: (+49 89) 9 49-2 05 94
   Online information: www.analytica.de/ec > Marketing services > Advertising
                           > Advertising space > Indoor
                                                                                Entrance                                                EUR 400
   Additional information: Fax form M 4.2                                                                             Does not include production costs


All prices subject to VAT
                                                                                                                                                          analytica 2010 25
                     4          Advertising


                                                                                                                                                                Deadline:
                    CARPETS                                                                                                                                    09 Mar 2010
                                                                                                 Carpets are perfect for large-scale advertising at almost any
                                                                                                 location. Located throughout the trade-fair center—e.g. near the
                                                                                                 turnstiles at the entrances or in the corridors between the halls—
                                                                                                 they are impossible for anyone to overlook.

                                                                                                 • Size: 3 m x 5 m




                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94                                  Entrance                                                  EUR 2,000
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Indoor
                                                                                                 Between the halls                                         EUR 1,500
                    Additional information: Fax form M 4.2                                                                                 Does not include production costs




                                                                                                                                                                Deadline:
                    QUICK-CHANGE FRAMES                                                                                                                        09 Mar 2010
                                                                                                 Standard poster-sized frames are available at several locations at
                                                                                                 the trade-fair center. They are perfect for promotional advertising
                                                                                                 and image campaigns.

                                                                                                 • Size: 0.84 m x 1.19 m
                                                                                                                                                               PART OF
                                                                                                                                                                Starter
                                                                                                                                                               PACKAGE




                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94                                  ExpressWay                                                     EUR 125
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Indoor
                                                                                                 Between the halls                                              EUR 150
                    Additional information: Fax form M 4.2                                                                                 Does not include production costs




                                                                                                                                                                Deadline:
                    MOBILE PROMOTION                                                                                                                           09 Mar 2010
                                                                                                 No other way of addressing visitors is more personal than having
                                                                                                 a mobile promotion team of trained promoters address them
                                                                                                 directly at the trade-fair center. You can apply for permission to use
                                                                                                 a promotion team with up to two people, to have them distribute
                                                                                                 promotion materials in the corridors between the halls.

                                                                                                 The number of authorized teams is limited, so we recommend
                                                                                                 ordering early. You must provide your own personnel and materials.




                    Contact:                Beate Inhof / beate.inhof@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 05 94
                    Online information: www.analytica.de/ec > Marketing services > Advertising
                                            > Advertising space > Indoor
                    Additional information: Fax form M 4.2                                       Price per day including distribution of promotion materials    EUR 600

                                                                                                                                                        All prices subject to VAT
26 analytica 2010
                                                                                                                                                                                                                              Advertising                       4
                                                                                                                                                                                                                                                    Deadlines:
   EXHIBITION POSTER




                                                                                                                                                                                                                                                                                  Packages
                                                                                                                                                                                                                                                    see below




                                                                                                                                                                                                                                                                                         1
                                                                                                                                                                                             Inform your customers that you are participating in the fair well in
                                                                                                                                                                                             advance. The posters produced for analytica 2010 in DIN A1 format
                                                                                                                                                                                             are effective eye-catchers for your office premises.




                                                                                                                                                                                                                                                                                  Company entry
                                                                                                                                                                                             • Size: DIN A1 (59.4 cm x 84.1 cm)




                                                                                                                                                                                                                                                                                         2
                                                                                                                                                                                             Deadlines
                                                                                                                                                                                             Exhibition poster




                                                                                                                                                                                                                                                                                  Invitations and

                                                                                                                                                                                                                                                                                   management
                                                                        Welcome to the world of insights.                                                                                    • Overseas      23 Feb 2010




                                                                                                                                                                                                                                                                                      contact
                                                                                                                                                                                                                                                                                         3
                                                                        22nd International Trade Fair for Laboratory Technology,
                                                                        Analysis, Biotechnology and analytica Conference                                                                     • Europe        02 Mar 2010
                                                                        March 23–26, 2010                                                                                                    • Germany       09 Mar 2010
                                                                        New Munich Trade Fair Centre




                                                                                                                                                                                                                                                                                  Advertising
                                                                                                                                                   www.analytica.de




                                                                                                                                                                                                                                                                                         4
   Consultant telephone: (+49 89) 9 49-1 14 88
   Internet orders:      www.analytica.de/ec > Marketing services
                         > Advertising > Advertising materials
   Fax orders:           Fax form M 4.3                                                                                                                                                                                                    Free of charge




                                                                                                                                                                                                                                                                                  Online

                                                                                                                                                                                                                                                                                         5
                                                                                                                                                                                                                                                    Deadlines:
   FAIRGROUNDS MAP                                                                                                                                                                                                                                  see below
                                                                                                                                                                                             An indispensable orientation aid for anyone attending the fair.
       Sample of 2010 map                                                                                                                                                                    This color map is in German and English and shows which exhibition




                                                                                                                                                                                                                                                                                  Press

                                                                                                                                                                                                                                                                                         6
                                                                                                                                                                                             sectors are located in which halls. Free of charge. For use as
                                                          22nd International Trade Fair for Laboratory Technology, Analysis and Biotechnology                    MARCH 23–26 2010 l MUNICH   promotional giveaway.
                                                        Hallenplan / Hall Layout
                                                                                                                                                                                             • Size: 29.7 cm x 21 cm                               PART OF
                                                                                                                                                                                                                                               Co-exhibitor I Starter
                                                                                                                                                                                                                                                Advanced I Master




                                                                                                                                                                                                                                                                                  Sponsoring
                                                                                                                                                                                                                                                  PACKAGE




                                                                                                                                                                                                                                                                                         7
                                                                                                                                                                                             Deadlines
                                                                                                                                                                                             Fairgrounds map
                                                                                                                                                                                             • Overseas     23 Feb 2010
                                                                                                                                                                                             • Europe       02 Mar 2010
                                                                                                                                                                                             • Germany      09 Mar 2010
                                                                                                                                                                                                                                                                                  workshops
                                                                                                                                                                                                                                                                                   Exhibitor
                                                         A1   Analytik und Qualitätskontrolle                                   B1    Labortechnik
                                                         A2   Analysis and quality control                                      B2    Laboratory technology




                                                         A3
                                                               Instrumentelle Analytik
                                                               Instrumental analysis
                                                               Applikationen / Applications
                                                               Mikroskope und optische Bildverarbeitung
                                                               Microscopes and optical image processing
                                                               Mess- und Prüftechnik
                                                               Measuring and testing technology
                                                               Materialprüfung / Materials testing
                                                               Qualitätskontrolle in Pharma und Industrie
                                                               Quality control in pharma and industry
                                                              Biotechnologie/Life Sciences/Diagnostika
                                                              Biotechnology/life sciences/diagnostics
                                                               Biotechnologische Anwendungen
                                                               Biotechnology applications
                                                               Labortechnik für biotechnologische Labors
                                                               und Life Sciences
                                                                                                                                 A3



                                                                                                                                 B2

                                                                                                                                 B1
                                                                                                                                        Laborgeräte und Maschinen
                                                                                                                                        Laboratory equipment and machines
                                                                                                                                        Laborautomation/Robotik
                                                                                                                                        Laboratory automation/robotics
                                                                                                                                        Labordatensysteme und -dokumentation
                                                                                                                                        Laboratory data systems and documentation
                                                                                                                                        Laboreinrichtung / Laboratory apparatus
                                                                                                                                        Chemikalien und Reagenzien
                                                                                                                                        Chemicals and reagents
                                                                                                                                        Verbrauchsmaterialien / Consumables
                                                                                                                                      Innovations Area mit Forum Biotech
                                                                                                                                      Innovations Area with Biotech Forum
                                                                                                                                      Forum Laboratory&Analytics
                                                                                                                                      Laboratory&Analytics Forum
                                                                                                                                      analytica Conference (Halle B1 + B2, 1.OG)
                                                                                                                                                                                                                                                                                         8
                                                               Laboratory technology for biotech laboratories                    B2
                       Plan/Hallenplan/00110/DE/01.09




                                                               and the life sciences
                                                                                                                                      analytica Conference (Hall B1 + B2, 1st floor)
                                                               Bioinformatik / Bioinformatics
                                                               Biochemikalien / Biochemicals
                                                               Diagnostik in der medizinischen Forschung
                                                               Diagnostics in medical research

                                                                                                                  www.analytica.de
                                                                                                                                                                                                                                                                                  Conference and
                                                                                                                                                                                                                                                                                  meeting rooms
                                                                                                                                                                                                                                                                                         9
   Consultant telephone: (+49 89) 9 49-1 14 88
   Internet orders:      www.analytica.de/ec > Marketing services
                         > Advertising > Advertising materials
   Fax orders:           Fax form M 4.3                                                                                                                                                                                                    Free of charge
                                                                                                                                                                                                                                                                                  event service
                                                                                                                                                                                                                                                                                  Stand parties
                                                                                                                                                                                                                                                                                      and
                                                                                                                                                                                                                                                                                         11 10
                                                                                                                                                                                                                                                                                    Munich—

                                                                                                                                                                                                                                                                                  restaurants
                                                                                                                                                                                                                                                                                   hotels and




All prices subject to VAT
                                                                                                                                                                                                                                                                        analytica 2010 27
                           4                  Advertising


                                                                                                                                                                                                                                                       Available from Jan 2010
                        VISITOR BROCHURE                                                                                                                                                                                                                   to 09 Mar 2010
                                                                                                                                                                                                           Everything you need to know at a glance: this guide features
                           Sample of 2010 brochure                                                                                                                                                         information about the fair’s highlights and related-events program
                                                                                                                                                                                                           and includes valuable visitor tips for each exhibition sector at analytica.

                                                                                                                                                                                                           • Size: 10.5 cm x 21 cm
                                                                                                                                                                                                           • Edition 200,000 (German/English)
                                                                                                                                                                                                                                                                    PART OF
                                                                                                                                                                                                                                                                Co-exhibitor I Starter
                                                                                                                                                                                                                                                                 Advanced I Master
                                                                                                                                                                                                                                                                   PACKAGE




                        Consultant telephone: (+49 89) 9 49-1 14 88
                        Internet orders:      www.analytica.de/ec > Marketing services
                                              > Advertising > Advertising materials
                        Fax orders:           Fax form M 4.3                                                                                                                                                                                                Free of charge


                                                                                                                                                                                                                                                                     Deadlines:
                        STICKERS                                                                                                                                                                                                                                     see below
                                                                                                                                                                                                           Simple but extremely effective: Inform your customers and business
                                                                                                                                                                                                           partners that you are participating in the fair ahead of time. Upon
                                                                                                                                                                                                           request, we can even have your hall and stand numbers printed on
                                                                                                                                                                                                           your stickers. Available in English only.

                                                                                                                                                                                                           • Minimum order: 1,000 stickers


                                                                                                                                                                                                           Deadlines
                                                                                                                                                                                                           • Stickers with imprint
                                 Welcome to the world of insights.                      Welcome to the world of insights.                     Welcome to the world of insights.
                                                www.analytica.de                                       www.analytica.de                                      www.analytica.de                                Overseas        09 Feb 2010
                                                                                                                                                                                                             Europe          16 Feb 2010
                                          MARCH 23 –26 l NEW MUNICH TRADE FAIR CENTRE           MARCH 23 –26 l NEW MUNICH TRADE FAIR CENTRE           MARCH 23 –26 l NEW MUNICH TRADE FAIR CENTRE
                                                                                                                                                                                                             Germany         23 Feb 2010
                                           Your Hall                                             Your Hall                                             Your Hall
                                      and Stand number                                      and Stand number                                      and Stand number
                                                                                                                                                                                                           • Stickers without imprint
                    73295-Analy10-Briefaufkl.indd 1                     73295-Analy10-Briefaufkl.indd 1
                                                                           19.01.09 09:52                                     73295-Analy10-Briefaufkl.indd 1
                                                                                                                                 19.01.09 09:52                                           19.01.09 09:52
                                                                                                                                                                                                             Overseas       23 Feb 2010
                                                                                                                                                                                                             Europe         02 Mar 2010
                                                                                                                                                                                                             Germany        09 Mar 2010

                        Consultant telephone: (+49 89) 9 49-1 14 88
                        Internet orders:      www.analytica.de/ec > Marketing services                                                                                                                     Per 1,000 stickers without imprint                             EUR 17
                                              > Advertising > Advertising materials
                        Fax orders:           Fax form M 4.3                                                                                                                                               Per 1,000 stickers with imprint                                EUR 22




                                                                                                                                                                                                                                                               All prices subject to VAT
28 analytica 2010
                                                                                                                          Online            5
   ONLINE




                                                                                                                                                               Packages

                                                                                                                                                                      1
                                                                                                                                                               Company entry

                                                                                                                                                                      2
                                                                                                                                                               Invitations and

                                                                                                                                                                management
                                                                                                                                                                   contact
                                                                                                                                                                      3
                                                                                                                                                               Advertising

                                                                                                                                                                      4
                                                                                                                                                               Online

                                                                                                                                                                      5
                                                                                                                                                               Press

                                                                                                                                                                      6
   Our partner platforms:




                                                                                                                                                               Sponsoring

                                                                                                                                                                      7
   Online marketing is now a key component in any successful marketing Advantages:
   mix. This section contains products and services that will enhance your
   online presence at our homepage www.analytica.de and at the industry • Your advertising reaches up to 300,000 qualified readers—directly
   portal analytica-world.com.                                               at the workplace—at www.analytica-world.com, www.Chemie.DE,
                                                                             www.Bionity.COM and www.ChemEurope.COM.
                                                                                                                                                               workshops
                                                                                                                                                                Exhibitor
   You want to address visitors and potential new customers before
   analytica even begins?
   The only official “analytica Preview,” which we are publishing together
                                                                           • Your exhibition advertising appears at the official analytica 2010
                                                                             website and in the official newsletter.
                                                                                                                                                                      8
   with our partner, Chemie.DE Information Service GmbH, gives you a
   marketing platform where you can promote your exhibit and the innova- • More than 80,000 newsletter subscribers will be informed about your
                                                                                                                                                               Conference and
                                                                                                                                                               meeting rooms




   tions you are introducing at the 2010 fair to specific target groups.     exhibit and your exhibition highlights before analytica even begins.
                                                                                                                                                                      9
                                                                           • Only our newsletter gives you exclusive access to visitors registered
                                                                             for analytica exhibitions around the world.

                                                                           • Inquiries from qualified readers will be forwarded to you immediately
                                                                             by e-mail—without delay.
                                                                                                                                                               event service
                                                                                                                                                               Stand parties
                                                                                                                                                                   and
                                                                                                                                                                      11 10


                                                                           • Thanks to convenient search functions, your new developments can
                                                                             be found within seconds.

                                                                           • You can measure your success—we will send you an exact report
                                                                             about the contacts you have made.
                                                                                                                                                                 Munich—

                                                                                                                                                               restaurants
                                                                                                                                                                hotels and




                                                                           Showcase your product innovations and analytica 2010 exhibition
                                                                           highlights in the “analytica Preview,” which we are publishing with our
                                                                           partner, Chemie.DE Information Service GmbH.

All prices subject to VAT
                                                                                                                                                     analytica 2010 29
                     5           Online


                                                                                                                                                          Deadline:
                    PRODUCT INNOVATIONS IN “ANALYTICA PREVIEW”                                                                                           28 Feb 2010
                                                                                                Present your product innovations and exhibition highlights in the
                      Sample                                                                    only official “analytica Preview.” It is an effective way to reach up to
                                                                                                300,000 international readers from the chemicals, analysis,
                                                                                                laboratory-technology, biotechnology and pharma sectors. For
                                                                                                potential visitors, you and your product innovations are present
                                                                                                at four portals—www.analytica-world.com, www.Chemie.DE,
                                                                                                www.Bionity.COM and www.ChemEurope.COM—around the clock
                                                                                                and can be contacted within seconds.


                                                                                                Basic Product Innovation Package
                                                                                                • Product teaser in one special edition of the four newsletters
                                                                                                  focusing on the fair

                                                                                                • Product presentation (English/German) at four portals—
                                                                                                  analytica-world.com, Chemie.DE, Bionity.COM and ChemEurope.COM
                                                                                                  —for three months


                                                                                                Master Product Innovation Package
                                                                                                • Product teaser in two special editions of the four newsletters
                                                                                                  focusing on the fair, one including a product photo

                                                                                                • Product presentation (English/German) at four portals—
                                                                                                  analytica-world.com, Chemie.DE, Bionity.COM and ChemEurope.COM
                                                                                                  —for three months


                                                                                                Additional option at www.analytica.de
                                                                                                • Product teaser including photo at the official website
                                                                                                  www.analytica.de for 3 months


                    Contact:                Chemie.DE Information Service GmbH
                    Consultant telephone:
                    Consultant e-mail:
                                            (+49 30) 204 568-0
                                            analytica@chemie.de
                                                                                                Basic package                                         EUR 970
                    Internet orders:        www.analytica.de/ec > Marketing services > Online   Master package                                        EUR 1,670
                    Fax orders:             Fax form M 5
                                                                                                Additional option at www.analytica.de                 EUR 1,000




                                                                                                                                                   All prices subject to VAT
30 analytica 2010
                                                                                                                                          Online           5
                                                                                                                                                   Deadlines:
   STAND-ALONE MAILING + E-GUEST-TICKET MAILING




                                                                                                                                                                              Packages
                                                                                                                                                   see below




                                                                                                                                                                                     1
                                                                                        Use the stand-alone mailing as an exclusive advertising platform
       Sample                                                                           that guarantees you the readers’ undivided attention. Showcase
                                                                                        your company and your products/services to specific target groups
                                                                                        in an exclusive, independent e-mail.




                                                                                                                                                                              Company entry
                                                                                        The mailing is sent out to members of your target group based




                                                                                                                                                                                     2
                                                                                        on the German and/or English distribution list for the
                                                                                        analytica-world.com Newsletter. If you prefer, you can also
                                                                                        furnish us with an address list for your mailing.
                                                                                        • German circulation: 17,000




                                                                                                                                                                              Invitations and

                                                                                                                                                                               management
                                                                                        • English circulation: 10,000




                                                                                                                                                                                  contact
                                                                                        • A maximum of 4 stand-alone mailings are available prior to the fair




                                                                                                                                                                                     3
                                                                                          and may only be ordered if e-guest tickets are sent to all recipients.

                                                                                        Order deadlines for English and German versions:
                                                                                        Stand-alone mailing and e-guest ticket mailing




                                                                                                                                                                              Advertising
                                                                                        • 1st Stand-alone mailing 19 Jan 2010




                                                                                                                                                                                     4
                                                                                        • 2nd Stand-alone mailing 02 Feb 2010
                                                                                        • 3rd Stand-alone mailing 16 Feb 2010
                                                                                        • 4th Stand-alone mailing 03 Mar 2010



                                                                                        Mailing dates and prices




                                                                                                                                                                              Online

                                                                                                                                                                                     5
                                                                                                                                English version    German version

   Contact:                Chemie.DE Information Service GmbH                           1st Stand-alone mailing (02 Feb 2010)   EUR 2,700          EUR 4,700
   Contact person:
   Consultant telephone:
                           Johannes Jügel
                           (+49 30) 204 568-10
                                                                                        2nd Stand-alone mailing (16 Feb 2010)   EUR 2,800          EUR 4,900
   Consultant e-mail:      analytica@chemie.de                                          3rd Stand-alone mailing (02 Mar 2010)   EUR 3,800          EUR 6,500
   Internet orders:        www.analytica.de/ec > Marketing services > Online
                                                                                        4th Stand-alone mailing (16 Mar 2010)   EUR 3,900          EUR 6,700




                                                                                                                                                                              Press

                                                                                                                                                                                     6
   Fax orders:             Fax form M 5




                                                                                                                                                   Deadline:
   BANNER AT www.analytica.de                                                                                                                     28 Feb 2010




                                                                                                                                                                              Sponsoring

                                                                                                                                                                                     7
                                                                                        Advertise at the exhibition website www.analytica.de by placing an
       Sample
                                                                                        ad in the content section and the navigation bar on the right.

                                                                                        • Orders are per thousand ad impressions (TAI)
                                                                                        • Minimum order: 20,000 ad impressions
                                                                                                                                                                              workshops
                                                                                                                                                                               Exhibitor
                                                                                        • Content banner (468 x 60 pixels)
                                                                                          If you run an ad in the content section of the website,
                                                                                          you may choose its location!
                                                                                                                                                                                     8
                               Content Banner 468 x 60 Pixel
                                                                                        • Navi banner (188 x 73 pixels)
                                                                                          Run an ad that appears on the right side of the screen!
                                                                                                                                                                              Conference and
                                                                                                                                                                              meeting rooms
                                                                                                                                                                                     9

                                                                        Navi banner
                                                                      188 x 73 pixels
                                                                                                                                                                              event service
                                                                                                                                                                              Stand parties

                                                                                                                                                                                     11 10


                                                                        Navi banner
                                                                                                                                                                                  and




   Contact:                Chemie.DE Information Service GmbH
                                                                                                                                                                                Munich—

                                                                                                                                                                              restaurants
                                                                                                                                                                               hotels and




   Consultant telephone:   (+49 30) 204 568-0
   Consultant e-mail:      analytica@chemie.de                                          Content banner                                            EUR 1,700
   Internet orders:        www.analytica.de/ec > Marketing services > Online
   Fax orders:             Fax form M 5                                                 Navi banner                                               EUR 700

All prices subject to VAT
                                                                                                                                                                    analytica 2010 31
                     5           Online


                                                                                                                                                No order deadline
                    CUSTOMIZED BANNER WITH EXHIBITION LOGO FOR YOUR HOMEPAGE                                                                    (Download at EC)
                                                                                                Make your customers aware of your presence at the fair: Have an
                       Samples from 2008 fair                                                   invitation banner with your hall and stand numbers integrated into
                                                                                                your website. You can download the banner, which features the
                                                                                                analytica design, at www.analytica.de/ec. Banners are in PNG format
                                                                                                and are available in various sizes.




                    Contact:                Customer Interaction Center
                    Consultant telephone:   (+49 89) 9 49-1 14 88
                    Internet orders:        www.analytica.de/ec > Marketing services > Online
                    Fax orders:             Download at the Exhibitor Center                                                                     Free of charge


                                                                                                                                                          Deadline:
                    KEYWORD BANNERS IN EXHIBITOR DATABASE                                                                                                23 Mar 2010
                                                                                                The exhibitor database at www.analytica.de plays a key role in
                        Sample
                                                                                                helping people prepare for their visit to the fair. It is where visitors go
                                                                                                to research exhibitors and compile their personal lists for their visit.
                                                                                                Keyword banners are an effective way to call additional attention to
                                                                                                your company.
                                                  Banner 468 x 60 pixels                        Simply select a keyword category such as “vacuum pumps” in the
                                                                                                product and service directory. When visitors search for that keyword
                                                                                                in the product directory, your banner will appear above the results list.

                                                                                                • Orders:      Max. 3 banners per keyword possible;
                                                                                                               banners rotate
                                                                                                • File format: GIF, JPG – max. 15 KB
                                                                                                • Format:      Full-sized banner: 468 x 60 pixels
                                                                                                • Runs:        From date ordered to Dec 31, 2010




                    Contact:                Chemie.DE Information Service GmbH
                    Consultant telephone:
                    Consultant e-mail:
                                            (+49 30) 204 568-0
                                            analytica@chemie.de
                                                                                                3 keywords                                             EUR 500
                    Internet orders:        www.analytica.de/ec > Marketing services > Online   5 keywords                                             EUR 800
                    Fax orders:             Fax form M 5
                                                                                                10 keywords                                            EUR 1,500




                                                                                                                                                    All prices subject to VAT
32 analytica 2010
                                                                                                                             Online            5
                                                                                                                                       Deadline:
   BANNERS IN THE EVENT DATABASE




                                                                                                                                                                   Packages
                                                                                                                                      10 Mar 2010




                                                                                                                                                                          1
                                                                               The event database at www.analytica.de is an important resource
       Sample                                                                  for those preparing for their visit to analytica. It is where visitors
                                                                               research interesting lectures and presentations and compile their
                                                                               personal lists for the fair. Take advantage of this form of advertising




                                                                                                                                                                   Company entry
                                                                               to call additional attention to your company.
                               Banner 468 x 60 pixels




                                                                                                                                                                          2
                                                                               • Max. 5 banners possible; the banners rotate
                                                                               • File format: GIF, JPG – max. 15 KB
                                                                               • Size of full-sized banner: 468 x 60 pixels
                                                                               • Runs: From date ordered to Dec. 31, 2010




                                                                                                                                                                   Invitations and

                                                                                                                                                                    management
                                                                                                                                                                       contact
                                                                                                                                                                          3
                                                                                                                                                                   Advertising

                                                                                                                                                                          4
   Contact:                Chemie.DE Information Service GmbH
   Consultant telephone:   (+49 30) 20 45 68-0
   Consultant e-mail:      analytica@chemie.de
   Internet orders:        www.analytica.de/ec > Marketing services > Online
   Fax orders:             Fax form M 5                                                                                                 EUR 500




                                                                                                                                                                   Online

                                                                                                                                                                          5
                                                                                                                                       Deadline:
   BANNER IN VISITOR INFORMATION SYSTEM                                                                                               03 Feb 2010
                                                                               The visitor information system is an important source of




                                                                                                                                                                   Press

                                                                                                                                                                          6
       Sample                                                                  information for our guests during the fair. They use the touch-screen
                                                                               terminals to search for information about specific companies and
                                                                               products.

                                                                               Post your banner in our visitor information system and profit from




                                                                                                                                                                   Sponsoring
                                                                               high contact rates with more than 15,400 “hits” during the fair.




                                                                                                                                                                          7
                                                                               • Size:       120 x 520 pixels
        Banner
                                                                               • Format:     BMP
         120
                                                                               • Resolution: 72 dpi
           x
         520
        pixels                                                                                                                                                     workshops
                                                                                                                                                                    Exhibitor

                                                                                                                                                                          8
                                                                                                                                                                   Conference and
                                                                                                                                                                   meeting rooms
                                                                                                                                                                          9

   Consultant telephone: (+49 94 31) 73 83 99
   Internet orders:      www.analytica.de/ec > Marketing services > Online
   Fax orders:           Fax form M 4.1                                        Price per banner (max. 3 available)                       EUR 695
                                                                                                                                                                   event service
                                                                                                                                                                   Stand parties
                                                                                                                                                                       and
                                                                                                                                                                          11 10
                                                                                                                                                                     Munich—

                                                                                                                                                                   restaurants
                                                                                                                                                                    hotels and




All prices subject to VAT
                                                                                                                                                         analytica 2010 33
                     5           Online


                                                                                                                                                              Deadline:
                    EXCLUSIVE BANNER IN THE TRADE FAIR VISIT PLANNER my.analytica.de                                                                         10 Mar 2010
                                                                                                      It doesn’t get more targeted than this. Place your full-sized banner
                       Sample                                                                         in the personalized section of the exhibition website at
                                                                                                      www.analytica.de. This is where visitors attending analytica 2010
                                                                                                      will prepare for their visit by compiling personal exhibitor and
                                                                                                      appointment lists.
                                        Banner 468 x 60 pixels
                                                                                                      TIP: First come, first served—this service is only available to one
                                                                                                           exhibitor!

                                                                                                      • File format: GIF, JPG – max. 15 KB
                                                                                                      • Size of full-sized banner: 468 x 60 pixels
                                                                                                      • Runs: From date ordered to Dec. 31, 2010




                                                                                                                                                              ilable
                                                                                                                                                     Only avahibitor
                                                                                                                                                             x
                                                                                                                                                     to one e
                    Contact:                Claudia Wachsmuth
                    Consultant telephone:   (+49 89) 9 49-2 03 91
                    Consultant e-mail:      claudia.wachsmuth@messe-muenchen.de
                    Internet orders:        www.analytica.de/ec > Marketing services > Online
                    Fax orders:             Fax form M 5                                                                                                    EUR 3,400


                                                                                                                                                              Deadline:
                    EXCLUSIVE BANNER AD IN ONLINE VISITOR REGISTRATION                                                                                       01 Feb 2010
                                                                                                      This form of advertising is only available to one exhibitor!
                       Sample
                                                                                                      100% attention guaranteed. Your banner ad reaches all visitors
                                                                                                      attending analytica 2010 who register online prior to the fair.
                                                                                                      Visitors then receive their admission vouchers in a confirmation
                                                                                                      e-mail. Take advantage of this outstanding opportunity to run your
                                                                                                      banner ad in exclusive surroundings. Your skyscraper ad will
                                                                                                      appear alongside the additional information about the exhibition.
                                                                                                      Your banner ad must include a reference to your stand location.

                                                                                             Sky-     • File format:    Skyscraper (120 x 600 pixels)
                                                                                           scraper-   • Size:           max. 15 KB; JPG, GIF
                                                                                            banner
                                                                                          120 x 600
                                                                                            pixels




                                                                                                                                                              ilable
                                                                                                                                                     Only avahibitor
                                                                                                                                                             x
                                                                                                                                                     to one e
                    Contact:                Claudia Wachsmuth
                    Consultant telephone:   (+49 89) 9 49-2 03 91
                    Consultant e-mail:      claudia.wachsmuth@messe-muenchen.de
                    Internet orders:        www.analytica.de/ec > Marketing services > Online
                    Fax orders:             Fax form M 5                                                                                                     EUR 7,500



                                                                                                                                                         All prices subject to VAT
34 analytica 2010
                                                                                                                                           Online            5
                                                                                                                                                     Deadline:
   BANNER AD IN THANK-YOU E-MAILING AFTER FAIR




                                                                                                                                                                                 Packages
                                                                                                                                                    23 Mar 2010




                                                                                                                                                                                        1
                                                                                              Take advantage of the fair’s successful run! We send analytica
     Sample                                                                                   visitors an e-mail to thank them and to give them a brief look at the
     2008                                                                                     next exhibition.
                                                                                              A personal banner ad is an efficient way to say thank-you and profit




                                                                                                                                                                                 Company entry
                                                                                              from the promotional effects without coverage loss. This e-mailing




                                                                                                                                                                                        2
                                                                                              has the highest open and hit rates.
                                                                                              Only four ads are available, and they will be booked on a “first come,
                                                                                              first served” basis!

                                                                                              • Sizes:




                                                                                                                                                                                 Invitations and

                                                                                                                                                                                  management
                                                                                               1 Exclusive banner (557 x 49 pixels) – 1 available




                                                                                                                                                                                     contact
                                                                                               2 Standard banner (180 x 49 pixels) – 3 available




                                                                                                                                                                                        3
                                                                                              • File format: Max. 15 KB; JPG, GIF



                                                                                  1
                                   Exclusive banner 557 x 49 pixels




                                                                                                                                                                                 Advertising
                       Standard banner    Standard banner      Standard banner




                                                                                                                                                                                        4
                   2    180 x 49 pixels    180 x 49 pixels      180 x 49 pixels
                                                                                  2
                                                 2




                                                                                                                                                                                 Online

                                                                                                                                                                                        5
   Contact:                Chemie.DE Information Service GmbH
   Consultant telephone:   (+49 30) 20 45 68-0
   Consultant e-mail:      analytica@chemie.de                                                Exclusive banner                                      EUR 3,500
   Internet orders:        www.analytica.de/ec > Marketing services > Online
   Fax orders:             Fax form M 5                                                       Standard banner                                       EUR 2,900




                                                                                                                                                                                 Press

                                                                                                                                                                                        6
                                                                                                                                                     Deadline:
   BANNER ADVERTISING AT www.analytica-world.com                                                                                                    28 Feb 2010
                                                                                              Post your banner advertising at analytica-world.com, the official
      Sample                                                                                  industry portal for analytica 2010! Various effective banner sizes are




                                                                                                                                                                                 Sponsoring
                                                                                              available for your ad campaign:




                                                                                                                                                                                        7
                                                  Full-sized banner 468 x 60 pixels
                                                                                              • Full-sized banner (468 x 60 pixels): Ad appears at the top of the
                                                                                               website

                                                                                              • Skyscraper banner (120 x 600 pixels): Striking ad format on the
                                                                                                                                                                                 workshops
                                                                                               right edge of the screen
                                                                                                                                                                                  Exhibitor

                                                                                              • Content ad (300 x 200 pixels): Large ad format embedded between
                                                                                               the editorial content
                                                                                                                                                                                        8
                                                                                     Sky-
                                                                                   scraper
                               Content ad
                                                                                                                                                                                 Conference and
                                                                                                                                                                                 meeting rooms




                                                                                   banner     • Minimum order: 20,000 ad impressions
                             300 x 200 pixels
                                                                                  120 x 600   • Orders per 20,000 ad impressions
                                                                                                                                                                                        9
                                                                                    pixels
                                                                                                                                                                                 event service
                                                                                                                                                                                 Stand parties
                                                                                                                                                                                     and
                                                                                                                                                                                        11 10


   Contact:                Chemie.DE Information Service GmbH
   Consultant telephone:
   Consultant e-mail:
                           (+49 30) 20 45 68-0
                           analytica@chemie.de
                                                                                              Full-sized banner                                     EUR 600
   Internet orders:        www.analytica.de/ec > Marketing services > Online                  Skyscraper banner                                     EUR 1,500
   Fax orders:             Fax form M 5
                                                                                                                                                    EUR 1,700
                                                                                                                                                                                   Munich—

                                                                                                                                                                                 restaurants




                                                                                              Content ad
                                                                                                                                                                                  hotels and




All prices subject to VAT
                                                                                                                                                                       analytica 2010 35
                     5           Online


                                                                                                                                                        Deadline:
                    NEWSLETTER ADVERTISING                                                                                                             28 Feb 2010
                                                                                                An advertisement in the analytica-world.com newsletter is a striking
                       Sample                                                                   format that appears in the newsletter between editorial reports.
                                                                                                It can be up to 400 characters long, so there is plenty of room to
                                                                                                announce campaigns and events that are part of analytica 2010.
                                                                                                The ad box includes a link directly to your website or a PDF file.

                                                                                                • German circulation: 17,000
                                                                                                • English circulation: 10,000
                                                                                                • Publication frequency: every two weeks



                                                         Ad




                    Contact:                Chemie.DE Information Service GmbH
                    Consultant telephone:   (+49 30) 20 45 68-0
                    Consultant e-mail:      analytica@chemie.de                                 Each German issue                                        EUR 595
                    Internet orders:        www.analytica.de/ec > Marketing services > Online
                    Fax orders:             Fax form M 5                                        Each English issue                                       EUR 350


                                                                                                                                                        Possible
                    JOB ADVERTISEMENTS                                                                                                                  all year
                                                                                                analytica is a gathering for highly qualified professionals as well as
                       Sample                                                                   entry-level employees.

                                                                                                Take advantage of this potential and publish your job openings prior
                                                                                                to analytica 2010. In conjunction with Chemie.DE, we are making an
                                                                                                attractive platform for professional e-recruiting available for the
                                                                                                exhibition and beyond. Your job advertisements will be posted at
                                                                                                the analytica-world.com, ChemieKarriere.NET and BioKarriere.NET
                                                                                                portals.

                                                                                                As a result, our career network reaches the largest audience in the
                                                                                                analysis and laboratory-technology sector.

                                                                                                • Advertisement duration: 8 weeks
                                                                                                • Company logo in overview list and enlarged view
                                                                                                • Link to company homepage
                                                                                                • Contact system for online applications
                                                                                                • Job teaser in analytica-world.com Newsletter including link to your
                                                                                                  job advertisement




                    Contact:                Chemie.DE Information Service GmbH
                    Contact person:         Annette Bratje
                    Consultant telephone:   (+49 30) 20 45 68-14
                    Consultant e-mail:      sales@chemiekarriere.net                            Standard layout                                          EUR 670
                    Internet orders:        www.analytica.de/ec > Marketing services > Online
                    Fax orders:             Fax form M 5                                        Custom layout                                            EUR 840




                                                                                                                                                  All prices subject to VAT
36 analytica 2010
                                                                                                                             Press                6
   PRESSWORK




                                                                                                                                                                      Packages

                                                                                                                                                                             1
   Whether it comes to trade journals, daily newspapers, television,        You, too, can be part of this coverage. Start your presswork prior to the
   radio or online media, analytica receives a great deal of attention      fair with an electronic press compartment at www.analytica.de and
   in the media—before and, above all, during the fair. In 2008, some       by posting events of interest to the media in our press-event calendar.
   300 journalists from Germany and abroad came to Munich to report         Reserve a room for your press conference and take advantage of our




                                                                                                                                                                      Company entry
   on the fair and the latest industry trends and developments “on          radio service. Our press department would be pleased to support you




                                                                                                                                                                             2
   location.”                                                               with the following services.




                                                                                                                                      Deadline:




                                                                                                                                                                      Invitations and

                                                                                                                                                                       management
   PRESS COMPARTMENT AT PRESS CENTRE                                                                                                 15 Mar 2010




                                                                                                                                                                          contact
                                                                                                                                                                             3
                                                                              The Press Centre is the first place that journalists go when they arrive
                                                                              at the fair, which makes it the perfect place to have information about
                                                                              your company available in a press compartment. This is where
                                                                              interested journalists come to pick up the latest information about
                                                                              your company. If you plan on posting information in more




                                                                                                                                                                      Advertising
                                                                              than one language, remember to use separate




                                                                                                                                                                             4
                                                                              compartments!                                             PART OF
                                                                                                                                   Co-exhibitor I Starter
                                                                                                                                    Advanced I Master
                                                                                                                                      PACKAGE




                                                                                                                                                                      Online

                                                                                                                                                                             5
   Contact:              Kathrin Hagel / Press@analytica.de
   Consultant telephone: (+49 89) 9 49-2 06 51
   Internet orders:      www.analytica.de/ec > Marketing services > Press     1 press compartment                                        EUR 60
                         > Press compartment at Press Centre
                                                                                                                                         EUR 100




                                                                                                                                                                      Press

                                                                                                                                                                             6
   Fax orders:           Fax form M 6                                         2 press compartments




                                                                                                                                      Deadline:
   PRESS CONFERENCE ROOM



                                                                                                                                                                      Sponsoring
                                                                                                                                     15 Mar 2010




                                                                                                                                                                             7
                                                                              The latest news directly from the source: A press conference is an
                                                                              effective way to inform the media about your company’s news and
                                                                              trends and to make valuable personal contacts. You can hold your
                                                                              press event in one of our modern conference rooms.

                                                                                                                                                                      workshops
                                                                                                                                                                       Exhibitor
                                                                              Rooms in various sizes are available for two hours at a time—
                                                                              30 minutes for preparation and cleanup and 1 hour for your press
                                                                              conference:
                                                                              • Standard equipment: PA system (2 microphones), overhead
                                                                                                                                                                             8
                                                                                projector, screen
                                                                              • Other equipment (beamer, flipchart, slide projector, etc.) and
                                                                                                                                                                      Conference and
                                                                                                                                                                      meeting rooms




                                                                                catering may be ordered separately
                                                                                                                                                                             9
                                                                              • To order, please call the number below.

   Contact:              Kathrin Hagel / Press@analytica.de
   Consultant telephone: (+49 89) 9 49-2 06 51
                                                                                                                                                                      event service
                                                                                                                                                                      Stand parties




   Online information: www.analytica.de/ec > Marketing services > Press
                                                                                                                                                                             11 10


                         > Press conference room
                                                                              Conference-room rental fee for 2 hours                     EUR 380
                                                                                                                                                                          and
                                                                                                                                                                        Munich—

                                                                                                                                                                      restaurants
                                                                                                                                                                       hotels and




All prices subject to VAT
                                                                                                                                                            analytica 2010 37
                     6          Press


                                                                                                                                                                 Deadline:
                    ELECTRONIC PRESS COMPARTMENT                                             NE W                                                               15 Mar 2010
                                                                                                    The most important source of information for media representatives
                        Sample screenshot                                                           doing research is the Internet—and that also applies to analytica.
                                                                                                    Use our electronic press compartments (in the press section of our
                                                                                                    website www.analytica.de) combined with the services of dpa sub-
                                                                                                    sidiary “news aktuell,” which are very well known in the media industry,
                                                                                                    to inform journalists about your exhibit and your innovations.

                                                                                                    Package 1: Original text service (ots)
                                                                                                    Distribution via dpa news satellite/e-mail to 400 daily news media
                                                                                                    and more than 4,100 trade journalists/decision-makers in the
                                                                                                    pharmacy/chemistry, food technology, laboratory technology and
                                                                                                    biotechnology sectors. Your report will be posted in the electronic
                                                                                                    press compartments at the analytica website (www.analytica.de/
                                                                                                    press) and in the database for press releases at www.presseportal.de
                                                                                                    (8 million page impressions according to IVW). Also includes
                                                                                                    distribution to online databases and portal pages such as Genios,
                                                                                                    yahoo.de and Google News.

                                                                                                    Package 2: Internet package
                                                                                                    Your report will be posted in the electronic press compartments at
                                                                                                    the analytica website www.analytica.de (under “press”) and in the
                                                                                                    database for press releases at www.presseportal.de (8 million page
                                                                                                    impressions according to IVW).

                                                                                                    Please note: Reports must be submitted
                                                                                                    three days prior to mailing.
                                                                                                                                                                PART OF
                                                                                                                                                            Co-exhibitor I Starter
                                                                                                                                                             Advanced I Master
                                                                                                                                                               PACKAGE



                                                                                                    Package 1
                                                                                                    Base price per report                                          EUR 365
                                                                                                    Includes 300 words. Each additional 50 words                   EUR 49
                                                                                                    Unit price if you order 3 reports or more                      EUR 335
                                                                                                    Includes 300 words. Each additional 50 words                   EUR 45
                                                                                                    Package 2
                    Contact:              news aktuell GmbH / info@newsaktuell.de
                    Consultant telephone: (+49 69) 27 16-43 80                                      Basic price per report
                    Internet orders:      www.analytica.de/ec > Marketing services > Press
                                          > Electronic press compartment
                                                                                                    (Unlimited number of characters. No additional fees.)          EUR 120
                    Fax orders:           Fax form M 6                                              Unit price if you order 3 reports or more
                                                                                                    (Unlimited number of characters. No additional fees.)          EUR 100


                                                                                                                                                                 Deadline:
                    PRESS-RELEASE PACKAGE                                                                                                                       15 Mar 2010
                    Use two services, but only pay once: Order two compartments at the              • 2 press compartments at the Press Centre (P. 37)
                    Press Centre and present your information materials in English and              • Post a press release at www.presseportal.de and
                    German. You can also post a press release in the press section of our             www.analytica.de/press
                    Internet portal.                                                                  (Electronic press compartment/Package No. 2)




                    Contact:              Kathrin Hagel / Press@analytica.de
                    Consultant telephone: (+49 89) 9 49-2 06 51
                    Internet orders:      www.analytica.de/ec > Marketing services > Press
                                          > Press release package
                    Fax orders:           Fax form M 6                                                                                                             EUR 190
                                                                                                                                                        All prices subject to VAT
38 analytica 2010
                                                                                                                           Press                 6
                                                                                                                                     Deadline:
   PRESS-EVENT CALENDAR




                                                                                                                                                                    Packages
                                                                                                                                    18 Mar 2010




                                                                                                                                                                           1
                                                                            Whether you are planning a press conference, a guided tour for
                                                                            journalists or a VIP visit at your stand: be sure to inform us about any
                                                                            media events that you are planning. We will include them in our press-
                                                                            event calendar, which gives journalists an overview of all events and




                                                                                                                                                                    Company entry
                                                                            helps them to plan their visit to the fair.




                                                                                                                                                                           2
                                                                            Would you like us to include your event, too? Then simply tell us the
                                                                            date, time, location (hall, stand or room number) and the theme of
                                                                            your event and give us the name of a contact in case we have any
                                                                            questions.




                                                                                                                                                                    Invitations and

                                                                                                                                                                     management
                                                                                                                                      PART OF




                                                                                                                                                                        contact
                                                                                                                                                                           3
                                                                                                                                 Co-exhibitor I Starter
                                                                                                                                  Advanced I Master
                                                                                                                                     PACKAGE




                                                                                                                                                                    Advertising

                                                                                                                                                                           4
   Contact:              Kathrin Hagel / Press@analytica.de
   Consultant telephone: (+49 89) 9 49-2 06 51
   Internet orders:      www.analytica.de/ec > Marketing services > Press
                         > Press-event calendar
   Fax orders:           Fax form M 6                                                                                       Free of charge




                                                                                                                                                                    Online

                                                                                                                                                                           5
                                                                                                                                      Deadline:
   PRESS GUIDE                                                                                                                       01 Mar 2010
                                                                            Journalists prefer to contact your company’s press representative
                                                                            directly—both before analytica and at the fair itself. Our press guide




                                                                                                                                                                    Press

                                                                                                                                                                           6
                                                                            is an excusive service for journalists. It contains a list of the contact
                                                                            information for the exhibitors’ press representatives. Each entry
                                                                            includes the exhibitor’s address, hall and stand numbers, e-mail
                                                                            address, telephone number and the name of a contact for presswork
                                                                            and PR. The press guide is sent to media representatives prior to the




                                                                                                                                                                    Sponsoring
                                                                            fair. A printed version is available to journalists during the fair.




                                                                                                                                                                           7
                                                                            • Copy deadline for printed version:
                                                                              March 1, 2010                                         PART OF
                                                                                                                                Co-exhibitor I Starter
                                                                                                                                 Advanced I Master
                                                                                                                                   PACKAGE
                                                                                                                                                                    workshops
                                                                                                                                                                     Exhibitor

                                                                                                                                                                           8
                                                                                                                                                                    Conference and
                                                                                                                                                                    meeting rooms




   Contact:              Kathrin Hagel / Press@analytica.de
   Consultant telephone: (+49 89) 9 49-2 06 51
                                                                                                                                                                           9
   Internet orders:      www.analytica.de/ec > Marketing services > Press
                         > Press guide
   Fax orders:           Fax form M 6                                                                                       Free of charge
                                                                                                                                                                    event service
                                                                                                                                                                    Stand parties
                                                                                                                                                                        and
                                                                                                                                                                           11 10
                                                                                                                                                                      Munich—

                                                                                                                                                                    restaurants
                                                                                                                                                                     hotels and




All prices subject to VAT
                                                                                                                                                          analytica 2010 39
                     6          Press


                                                                                                                                                    Deadline:
                    RADIO SERVICE                                                                                                           Available until end of fair
                                                                                                  Messe München produces broadcast-ready reports for coverage
                                                                                                  of analytica that include original quotes from exhibitors. We
                                                                                                  provide these materials to 350 broadcasters in the German-speaking
                                                                                                  region free of charge. We also post them on the Internet at
                                                                                                  www.messe-muenchen-media.de, where they can be downloaded.
                                                                                                  Quoted companies can also post the reports on their own home-
                                                                                                  pages or use them for marketing and PR activities.

                                                                                                  Want to be part of it all?
                                                                                                  Then send us your press releases with news and consumer-oriented
                                                                                                  information prior to analytica. Our experienced team of radio
                                                                                                  professionals will check your information for content that is suitable
                                                                                                  for radio and contact you if they want to use your content. To produce
                                                                                                  the original quotes, they will then interview a representative of your
                                                                                                  company during the fair.




                    Contact:              Christine Heufer / christine.heufer@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 07 15
                    Internet orders:      www.analytica.de/ec > Marketing services > Press
                                          > Radio service
                    Fax orders:           Fax form M 6                                            Selections made by radio editorial team          Free of charge


                                                                                                                                                            Deadline:
                    MULTIMEDIA SERVICES                             NE W                                                                                   15 Mar 2010
                    Do you have multimedia content about your company and your                    We will post a link to your company and your movie content on a page
                    products? Then take advantage of www.analytica.de to call the                 set up specifically for that purpose. All you have to do is send us the
                    media’s (and your customers’) attention to it.                                appropriate links, your press representative’s contact information
                                                                                                  and your company logo.
                    It does not matter if you have footage material for television or
                    video clips such as image films, company profiles and/or product              Do you also have pre-produced podcasts on fair-related topics?
                    presentations—show yourself from your best side!                              We would be pleased to incorporate them into the radio section of the
                                                                                                  analytica website where the media can download them.




                    Contact:              Kathrin Hagel / Press@analytica.de
                    Consultant telephone: (+49 89) 9 49-2 06 51
                                                                                                  Set up link to footage material                            EUR 50
                    Internet orders:      www.analytica.de/ec > Marketing services > Press        1 podcast report                                           EUR 50
                                          > Multimedia services
                    Fax orders:           Fax form M 6                                            3 podcast reports                                          EUR 120




                                                                                                                                                      All prices subject to VAT
40 analytica 2010
                                                                                                                      Sponsoring                   7
   analytica EXHIBITION SPONSORING




                                                                                                                                                                     Packages

                                                                                                                                                                            1
                                                                                                                                                                     Company entry

                                                                                                                                                                            2
                                                                                                                                                                     Invitations and

                                                                                                                                                                      management
                                                                                                                                                                         contact
                                                                                                                                                                            3
                                                                                                                                                                     Advertising

                                                                                                                                                                            4
                                                                                                                                                                     Online

                                                                                                                                                                            5
                                                                                                                                                                     Press

                                                                                                                                                                            6
   Take advantage of analytica to showcase your company. We have                 and during the fair. But you should decide soon: the number of sponsors
   a variety of sponsoring packages available that allow you to showcase         is limited. Note: Sponsoring packages may only be booked by companies
   your company as an official analytica partner. Most of the                    exhibiting at analytica.
   items included in the packages can not be ordered separately.
   That guarantees you the visitors’ undivided attention before                  Additional online offers are available on Page 32.




                                                                                                                                                                     Sponsoring

                                                                                                                                                                            7
                                                                                                                                             Deadline:
   analytica SILVER SPONSORING                                                                                                              17 Dec 2009
                                                                                                                                                                     workshops
                                                                                                                                                                      Exhibitor
   Sponsorship includes

   Online
   • Logo presence at www.analytica.de under the category “Sponsors”
                                                                                   Print
                                                                                   • Presence in list of all sponsors including logo, hall and stand
                                                                                                                                                                            8
     (including link)                                                                number in the visitor brochure (circulation: 200,000)
   • Banner in visitor invitation mailing (approximately 6 weeks prior to
                                                                                                                                                                     Conference and
                                                                                                                                                                     meeting rooms




     the fair, we will send out a one-time e-mailing to all visitors who           Advertising
                                                                                                                                                                            9
     attended analytica 2006 and 2008, whom we do not reach during the             • Logo presence on hall diagram posted at West Entrance
     year with our newsletter; approximately 88,700 addresses)                     • Fabric banner on the “Balustrade” at West Entrance
   • Navi banner at www.analytica.de from date ordered to end of fair
                                                                                                                                                ited
     (banner rotates)                                                                                                                  Offer lim itors
                                                                                                                                               ib
                                                                                                                                      to 3 exh
                                                                                                                                                                     event service
                                                                                                                                                                     Stand parties
                                                                                                                                                                         and
                                                                                                                                                                            11 10


   Contact:              Annegret Goldhan / annegret.goldhan@messe-muenchen.de
   Consultant telephone: (+49 89) 9 49-2 03 81
   Internet orders:      www.analytica.de/ec > Marketing services
                         > Sponsoring > Fair sponsoring
   Fax orders:           Fax form M 7                                                                                                    EUR 11,500
                                                                                                                                                                       Munich—

                                                                                                                                                                     restaurants
                                                                                                                                                                      hotels and




All prices subject to VAT
                                                                                                                                                           analytica 2010 41
                     7          Sponsoring


                                                                                                                                                          Deadline:
                    analytica GOLD SPONSORING                                                                                                            17 Dec 2009
                    Sponsorship includes

                    Online                                                                        Print
                    • Logo presence at www.analytica.de under the category “Sponsors”             • Presence in list of all sponsors including logo, hall and stand
                      (including link)                                                              number in the visitor brochure (circulation: 200,000)
                    • Banner in visitor invitation mailing (approximately 6 weeks prior to
                      the fair, we will send out a one-time e-mailing to all visitors who         Advertising
                      attended analytica 2006 and 2008, whom we do not reach during               • Logo presence on hall diagram posted at West Entrance
                      the year with our newsletter; approximately 88,700 addresses)               • Advertising towers in front of main entrance
                    • Navi banner at www.analytica.de from date ordered to end of fair            • Badge-holder sponsoring
                                                                                                                                                          ited
                      (banner rotates)                                                              (10,000 holders)                             Offer lim
                                                                                                                                                          ibitors
                                                                                                                                                  to 2 exh
                    Contact:              Annegret Goldhan / annegret.goldhan@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 03 81
                    Internet orders:      www.analytica.de/ec > Marketing services
                                          > Sponsoring > Fair sponsoring
                    Fax orders:           Fax form M 7                                                                                                EUR 18,000


                                                                                                                                                          Deadline:
                    analytica PLATINUM SPONSORING                                                                                                        17 Dec 2009
                    Sponsorship includes

                    Online                                                                        Advertising
                    • Logo presence at www.analytica.de under the category “Platinum              • Logos included on hall diagram posted at West Entrance
                      Sponsor” (including link)                                                   • Megaposter on the parking garage at West Entrance (10 m x 12 m)
                    • Screensaver on the terminals of the visitor information system              • Logo on admission tickets (20,000 tickets)
                    • Navi banner at www.analytica.de from date ordered to end of fair            • Internet café sponsoring
                      (banner rotates)

                    Print
                    • Presence in list of all sponsors including logo, hall and stand
                                                                                                                                                          ited
                      number in the visitor brochure (circulation: 200,000)                                                                     Offer limibitor
                                                                                                                                                to 1 exh
                    Contact:              Annegret Goldhan / annegret.goldhan@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 03 81
                    Internet orders:      www.analytica.de/ec > Marketing services
                                          > Sponsoring > Fair sponsoring
                    Fax orders:           Fax form M 7                                                                                                EUR 41,000




                                                                                                                                                    All prices subject to VAT
42 analytica 2010
                                                                                           Exhibitor workshops                              8
   WORKSHOPS FOR EXHIBITORS




                                                                                                                                                               Packages

                                                                                                                                                                      1
   Do you want to make the most out of analytica 2010 for your company? you prepare for, carry out and follow up on the fair—and make it a
   analytica exhibitor workshops are an effective way to optimize the way complete success in the process!




                                                                                                                                                               Company entry

                                                                                                                                                                      2
                                                                                                                                    Deadline:
   EXHIBITOR DAY—THE CAREFREE, ALL-INCLUSIVE PACKAGE                                                NE W                           04 Nov 2009
   The success of any exhibit is determined by several factors.              Content:
   Professional exhibition planning ensures that you make optimum            • Tour of productronica 2009 with a guide from the analytica team




                                                                                                                                                               Invitations and

                                                                                                                                                                management
   use of analytica 2010 to communicate with your target groups.             • Services, news and background information presented by the




                                                                                                                                                                   contact
                                                                                                                                                                      3
   What do you have to remember when planning for the fair? Our work-          analytica team
   shop was developed especially for analytica 2010’s requirements           • Networking with other exhibitors and the analytica team
   and supports you with valuable information and practical tips—to
                                                                             Advantages
   optimize the success of your exhibit.
                                                                             • Exchange ideas with the analytica team, trade-fair experts and
                                                                               other exhibitors
   Workshop topics:




                                                                                                                                                               Advertising
                                                                             • Valuable information for smooth planning
   • Strategic trade-fair planning




                                                                                                                                                                      4
                                                                             • Ideas that will help you to continuously optimize your presentation
   • Developing trade-fair objectives
                                                                               at the fair
   • Optimum visitor marketing
                                                                             • Chance to work with others to come up with solutions to your
   • Sales training to optimize behavior of employees at your stand
                                                                               questions
   • Practical tips, best practice examples
   • Post-fair activities                                                    Guarantee the success of your exhibit and sign up now—
                                                                             the number of participants is limited.




                                                                                                                                                               Online

                                                                                                                                                                      5
   Contact:              Daniel Gundelach / gundelach@meplan.de




                                                                                                                                                               Press

                                                                                                                                                                      6
   Consultant telephone: (+49 89) 9 49-2 83 14
   Internet orders:      www.analytica.de/ec > Exhibitor workshops
                         > Carefree, all-inclusive package
   Fax orders:           Fax form M 9.1                                                                                               EUR 199




                                                                                                                                                               Sponsoring

                                                                                                                                                                      7
                                                                                                                                    Deadline:
   WORKSHOP FOR EXHIBITORS INCLUDED IN STAND PACKAGES                                                   NE W                       04 Nov 2009
   Our stand-package offers for analytica 2010 include a wide range          Advantages
   of training courses to ensure that you are perfectly prepared for         • Various main topics to choose from
                                                                                                                                                               workshops
   your exhibit.                                                             • Exchange ideas and information with other exhibitors
                                                                                                                                                                Exhibitor

   Register for one of our practice-oriented, full-day workshops. Most
   content is compiled interactively in small groups and on the basis
   of practical examples.
                                                                             • Maximum training success with minimal expense
                                                                             Please contact us if you are unable to participate in the exhibitor
                                                                             workshop or online training: we would be pleased to send you the
                                                                                                                                                                      8
                                                                             training materials.
   Advantages
                                                                                                                                                               Conference and
                                                                                                                                                               meeting rooms




                                                                             Contents:
   • Concrete support for planning processes already underway
                                                                             • Best-practice examples
                                                                                                                                                                      9
   • Exchange of experience and joint compilation of solution
                                                                             • Checklists
     approaches
                                                                             • Practical tips
   • Personal exchange with members of the analytica team
                                                                             • Helpful sources
   As an alternative to the exhibitor workshop, we recommend
                                                                             This service included in stand-package price.
   participating in our practical online training courses. All courses
                                                                                                                                                               event service
                                                                                                                                                               Stand parties

                                                                                                                                                                      11 10


   are moderated live and examine success-related aspects of how
                                                                                                                                                                   and




   you prepare for, carry out and follow up on the fair. You follow course
   content on your own screen in the form of a telephone conference.
                                                                                                                                                                 Munich—

                                                                                                                                                               restaurants
                                                                                                                                                                hotels and




   Contact:              Daniel Gundelach / gundelach@meplan.de
   Consultant telephone: (+49 89) 9 49-2 83 14
   Internet orders:      www.analytica.de/ec > Exhibitor workshops
                         > Workshops in stand packages
   Fax orders:           Fax form M 9.2                                      Included in price of stand packages
All prices subject to VAT
                                                                                                                                                     analytica 2010 43
                     9          Conference and meeting rooms



                    CONFERENCE AND MEETING ROOMS
                    Rooms located alongside the halls at the trade-fair center are available TIP: Would you like to promote your event using our media. Contact us.
                    for rent.                                                                We will develop a customized package with you.




                                                                                                                                                          Deadline:
                    CONFERENCE ROOMS                                                                                                                     19 Mar 2010
                                                                                                  Our conference rooms are available for company events for larger
                                                                                                  numbers of participants. They have a view of the exhibition activity
                                                                                                  in the hall, which makes them the perfect venue for your event.
                                                                                                  Conference rooms are located on the first upper level of the “A” halls
                                                                                                  and are between 60 m² and 180 m² in size. They can be rented for an
                                                                                                  entire day or for half a day at a time (9:00 am–1:00 pm; 2:00–6:00 pm).
                                                                                                  The number of conference rooms is also limited, so we recommend
                                                                                                  making your reservation as early as possible.

                                                                                                  Exhibitors who use their rooms for visitor training courses receive
                                                                                                  a 10% discount on the normal price.

                                                                                                  Registration mandatory



                    Contact:              Conference Room Services / crs@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 12 31
                    Online information: www.analytica.de/ec > Other services
                                          > Conference and meeting rooms                                               Prices see enclosed order form


                                                                                                                                                          Deadline
                    MEETING ROOMS                                                                                                                        19 Mar 2010
                                                                                                  Do you need a quiet room for your meetings or small events during
                                                                                                  the fair? Rooms adjacent to the halls are available for rent. Meeting
                                                                                                  rooms are between 17 and 51 m² in size. They are located on the
                                                                                                  first upper level of the “A” halls and have a view into the Atrium. The
                                                                                                  number of rooms is limited, so we recommend reserving your room
                                                                                                  early.
                                                                                                  Exhibitors who use meeting rooms for visitor training courses
                                                                                                  receive a 10% discount on the normal price.
                                                                                                  Registration mandatory



                    Contact:              Conference Room Services / crs@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 12 31
                    Online information: www.analytica.de/ec > Other services
                                          > Conference and meeting rooms                                               Prices see enclosed order form


                                                                                                                                                           No order
                    BUSINESS OFFICES                                                                                                                       deadline
                    As in the past, business offices will be available during the 2010 fair       are in charge of renting and issuing keys to the offices. Rental fees
                    where you or your company’s foreign representative can work in                start at EUR 30 for 2 hours.
                    peace and quiet. The offices are located directly in the halls, have
                    16 m² of space and are equipped with carpeting, electricity,                  TIP: The number of business offices is limited, so we recommend
                    a W-LAN connection and seating. Hostesses working in the halls                reserving early!

                    Contact:              Annegret Goldhan / annegret.goldhan@messe-muenchen.de
                    Consultant telephone: (+49 89) 9 49-2 03 81
                                                                                                  2 hours                                                   EUR 30
                    Online information: www.analytica.de/ec > Other services                      4 hours                                                   EUR 50
                                          > Conference and meeting rooms
                    Fax orders:           Fax form M 8.1                                          Full day                                                  EUR 100
                                                                                                                                                     All prices subject to VAT
44 analytica 2010
                                                                       Standparties and event service                                       10
                                                                                                                                No deadline:
   STANDPARTIES




                                                                                                                                                                  Packages
                                                                                                                          Available until end of fair




                                                                                                                                                                         1
                                                                                 Celebrate a successful day at the fair! Naturally, you are more than
                                                                                 welcome to hold a party at your stand during analytica 2010 until
                                                                                 10 pm. All parties must be registered with us in advance so that we
                                                                                 can inform our security staff and you can celebrate in peace.




                                                                                                                                                                  Company entry

                                                                                                                                                                         2
                                                                                 Registration mandatory




                                                                                                                                                                  Invitations and

                                                                                                                                                                   management
                                                                                                                                                                      contact
                                                                                                                                                                         3
                                                                                                                                                                  Advertising

                                                                                                                                                                         4
   Contact:              Katja Jurmann / katja.jurmann@messe-muenchen.de
   Consultant telephone: (+49 89) 9 49-2 12 14                                   Price including admission verification
   Online information: www.analytica.de/ec > Other services                      and use of cloak room, restrooms
                         > Events > Stand parties
   Fax orders:           Fax form M 10                                           and sanitation services, Carpark West                     EUR 200




                                                                                                                                                                  Online

                                                                                                                                                                         5
                                                                                                                                No deadline:
   EVENT SERVICE                                                                                                          Available until end of fair
                                                                                 Are you planning a corporate event or a product presentation?
                                                                                 Are you still searching for a suitable location for your company




                                                                                                                                                                  Press

                                                                                                                                                                         6
                                                                                 event? We can put together a creative overall concept for you:
                                                                                 besides offbeat locations, we can also organize technical equipment,
                                                                                 performers, service personnel and an appropriate caterer. We would
                                                                                 also be pleased to take your special requests and requirements into
                                                                                 account when compiling your offer.




                                                                                                                                                                  Sponsoring
                                                                                 Thanks to Messe München’s know-how and its extensive network




                                                                                                                                                                         7
                                                                                 of connections, you can hold events at unusual locations of every
                                                                                 kind imaginable and of every size. Our creative team has years
                                                                                 of international experience in the events business and would be
                                                                                 pleased to discuss things with you personally.

                                                                                                                                                                  workshops
                                                                                                                                                                   Exhibitor

                                                                                                                                                                         8
                                                                                                                                                                  Conference and
                                                                                                                                                                  meeting rooms




   Contact:              Matthias Strauss / matthias.strauss@messe-muenchen.de
   Consultant telephone: (+49 89) 9 49-2 00 51
                                                                                                                                                                         9
   Online information: www.analytica.de/ec > Other services
                         > mmgevent
                                                                                                          Price available upon request
                                                                                                                                                                  event service
                                                                                                                                                                  Stand parties
                                                                                                                                                                      and
                                                                                                                                                                         11 10
                                                                                                                                                                    Munich—

                                                                                                                                                                  restaurants
                                                                                                                                                                   hotels and




All prices subject to VAT
                                                                                                                                                        analytica 2010 45
                     11                                              Munich—hotels and restaurants



                    MUNICH—HOTELS AND RESTAURANTS
                    The following products will help you to plan your stay in the southern                                            TIP: All hotels can also be reached via the Exhibitor Center at
                    German metropolis                                                                                                 www.analytica.de/ec



                                                                                                                                                                                               Deadlines:
                    HOTEL GUIDE                                                                                                                                                                see below
                    The official Messe München hotel guide contains more than 500 hotels,                                               Deadline:
                    inns and guest houses located in and around Munich. The guide can also                                              Overseas          23 Feb 2010
                    be accessed via the Internet at www.messehotelfuehrer.de                                                            Europe            02 Mar 2010
                                                                                                                                        Germany           09 Mar 2010
                    • Bilingual: German/English
                    • Size: 200 mm x 290 mm, weight: 315 g                                                                              See “Welcome Package” for sample
                    Contact:              Customer Interaction Center
                    Consultant telephone: (+49 89) 9 49-1 14 88
                    Internet orders:      www.analytica.de/ec > Marketing services > Advertising
                                          > Advertising materials
                    Fax orders:           Fax form M 4.3                                                                                Per guide                                       EUR 1 plus shipping

                                                                                                                                                                                               Deadlines:
                    MAP OF CITY WITH RESTAURANT GUIDE                                                                                                                                          see below
                    The map of the city and surrounding area will be your faithful companion                                            Deadline:
                    both before and during your time at the trade fair. The integrated                                                  Overseas          23 Feb 2010
                    restaurant guide provides tips for a relaxed evening after a successful                                             Europe            02 Mar 2010
                    visit to the fair.                                                                                                  Germany           09 Mar 2010
                    • Bilingual: German/English
                    • Size: 114 mm x 210 mm, weight: 215 g                                                                              See “Welcome Package” for sample
                    Contact:              Customer Interaction Center
                    Consultant telephone: (+49 89) 9 49-1 14 88
                    Internet orders:      www.analytica.de/ec > Marketing services > Advertising
                                          > Advertising materials
                    Fax orders:           Fax form M 4.3                                                                                Per map                                         EUR 1 plus shipping

                                                                                                                                                                                               Deadlines:
                    MINI TRAVEL GUIDE                                                                                                                                                          see below
                    Use the new Munich City Guide, produced in cooperation with                                                         Deadline:
                    publisher “Verlag MARCO POLO”, for your stay in Munich. Also available                                              Overseas          23 Feb 2010
                    in combination with the city map and restaurant guide.                                                              Europe            02 Mar 2010
                                                                                                                                        Germany           09 Mar 2010
                    • Bilingual: German/English
                    • Size: 85 mm x 145 mm, weight: 43 g                                                                                See “Welcome Package” for sample
                    Contact:              Customer Interaction Center
                    Consultant telephone: (+49 89) 9 49-1 14 88
                    Internet orders:      www.analytica.de/ec > Marketing services > Advertising                                        Per guide                                       EUR 2 plus shipping
                                          > Advertising materials
                    Fax orders:           Fax form M 4.3                                                                                With city map and restaurant guide              EUR 3 plus shipping

                                                                                                                                                                                               Deadlines:
                    WELCOME PACKAGE                                                                                                                                                            see below
                                                                                                                                        Not a care in the world—that is the motto of our welcome package,
                                                                           Stadt- und Umgebungsplan
                                                                           mit Restaurantführer                                         which includes a hotel guide, a map of the city and surrounding area
                                  Hotelführer
                                  Hotel Guide
                                                                           Maps of the city and surroundings
                                                                           with Restaurant Guide                  Mini travel guide
                                                                                                                                        with a restaurant guide and a MARCO POLO mini travel guide. Anyone
                      Hotel guide                                                                                                       who uses it will be perfectly prepared for their stay in Munich.
                                                                                              Map of city with
                                                                                             restaurant guide
                                                                                                                                        Deadline:
                                  Hotels, Pensionen und Gasthäuser
                                                                                                                                                                                                PART OF
                                  in und um München.
                                  Hotels and guest houses
                                  in and around Munich.
                                                                           Einzigartige Karten-Kombination für
                                                                           München und Umgebung.
                                                                           An excellent combination of maps for
                                                                                                                                        Overseas          23 Feb 2010                       Co-exhibitor I Starter
                                                                           Munich and the surrounding area.

                                                                                                                                                                                             Advanced I Master
                                  www.messehotelfuehrer.de                 www.messerestaurantfuehrer.de
                                                                                                                                        Europe            02 Mar 2010                          PACKAGE
                                                                                                                                        Germany           09 Mar 2010

                    Contact:              Customer Interaction Center
                    Consultant telephone: (+49 89) 9 49-1 14 88
                    Internet orders:      www.analytica.de/ec > Marketing services > Advertising
                                          > Advertising materials
                    Fax orders:           Fax form M 4.3                                                                                Per package                                     EUR 4 plus shipping
                                                                                                                                                                                          All prices subject to VAT
46 analytica 2010
Notes
                                                                     Marketing Services Broschüre / E / As of: May 2009 / 00111 / Published by Messe München GmbH / Subject to alterations




Contact
Messe München GmbH
Exhibition Management analytica
Messegelände
81823 München, Germany

Tel. (+49 89) 9 49 20-381
Fax (+49 89) 9 49 20-389
info@analytica.de

Please note the individual contact persons
for each product or service!                 MARCH 23–26, 2010 l MUNICH

								
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