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Downtown Revitalization Action Plan

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					Downtown Revitalization Action Plan




                                   Lubbock, TX
                                   Phase IV: Implementation
                                   Preferred Development Scenario
                                   April 3, 2007




     EDAW   /   DEVELOPMENT STRATEGIES   /   PARKHILL, SMITH & COOPER
Agenda


• Review of Process to-date
   –   Phase I: Assessment
   –   Phase II: Vision & Goals
   –   Phase III: Alternative Development Scenarios
   –   Phase IV: Implementation
        • Preferred Development Scenario – current
        • Implementation Action Plan

• Preferred Development Scenario
   –   Catalytic projects
   –   Supporting elements
   –   Detail & character
   –   Streets for People

• Break-out Groups & Discussion


                   DOWNTOWN REVITALIZATION ACTION PLAN
Core Team


• City Staff
   – Rob Allison: Assistant City Manager for Development Services
   – Cheryl Brock: Business Development
   – Sally Still Abbe: GIS Manager




                 DOWNTOWN REVITALIZATION ACTION PLAN
Core Team


• Consultant Team
   – EDAW: Lead Consultant (Planning, Urban Design & Landscape
     Architecture)
      • Bill Vitek:   Principal-in-Charge
      • Deana Swetlik:        Project Manager
      • Rhonda Bell: Job Captain
      • Libby Kaiser:         Planner




                DOWNTOWN REVITALIZATION ACTION PLAN
Core Team


• Consultant Team
   – Development Strategies (Economic Analysis)
      • Bob Lewis: Principal and President
      • Matt Wetli: Market Analyst

   – Parkhill, Smith & Cooper (Engineering)
      • M. Chad Davis: Project Manager / Landscape Architect
      • Mary Crites: Principal
      • Holly Holder: Principal
      • Troy Swinney: Principal




                DOWNTOWN REVITALIZATION ACTION PLAN
Community Participation


• Downtown Redevelopment Commission
   – Representatives of financial, real estate and economic
     development sectors
   – Meets with the Consultant Team at critical project milestones
   – 11 members
       •   Steve Beasley, Co-Chair, Lubbock Avalanche Journal
       •   Jim Cummings, Co-Chair, Wells Fargo Bank
       •   Merle Blosser, Blosser Appraisal
       •   Don Caldwell, Don Caldwell Productions
       •   John Elliot, State National Bank
       •   Terry Key, Lubbock National Bank
       •   Gary Lawrence, Lubbock Economic Development Alliance
       •   Tony Renteria, Ki Corp
       •   David Seim, Plains Capital Bank
       •   Donnie Wright, Bank of America
       •   Harry Zimmerman, American State Bank


                      DOWNTOWN REVITALIZATION ACTION PLAN
Community Participation


• Technical Committee
   – Representatives from various City departments
   – Meets with the Consultant Team at critical project milestones
   – 7 members




                 DOWNTOWN REVITALIZATION ACTION PLAN
Community Participation


• Development Industry Group
   – Composed of developers and real estate professionals active in
     the Downtown Core
   – 7 members




                 DOWNTOWN REVITALIZATION ACTION PLAN
Community Participation


• Stakeholder Interviews
   – Consultant team held 23 one-on-one and small group interviews,
     speaking with approximately 70 individuals

   – Stakeholder groups included:
      • Government
      • Downtown residents
      • Business owners
      • Non-profit representatives
      • Ministry representatives
      • Real estate professionals
      • Finance professionals
      • Entertainment and Arts professionals


                 DOWNTOWN REVITALIZATION ACTION PLAN
Community Participation


• Public Meetings
   – Presentation and Interactive discussion / brainstorming
   – 4 during the process
      • November 2, 2006: Site and Market Analysis
      • February 13, 2007: Alternative Development Scenarios
      • April 3, 2007:                 Preferred Development
        Scenario
      • June 2007:             Implementation Action Plan




                DOWNTOWN REVITALIZATION ACTION PLAN
Community Participation


• Public Meeting #1
   –   November 11, 2006
   –   Presentation of project schedule and analysis
   –   Break-Out Groups: What-if
   –   Visual Preference Survey


• Public Meeting #2
   –   February 13, 2007
   –   Vision, Goals & Objectives
   –   Alternative Development Scenarios
   –   Break-Out Groups: Evaluation of Scenarios



                   DOWNTOWN REVITALIZATION ACTION PLAN
Study Area

• Downtown Core
  – Boundaries: 4th St, 19th St, Ave Q, I-27 (east right-of-way)




                 DOWNTOWN REVITALIZATION ACTION PLAN
Study Area

• General Study Area
   – Considers larger influences feeding into Downtown Core




                 DOWNTOWN REVITALIZATION ACTION PLAN
         Project Schedule


         •       Phase I:     Assessment

         •       Phase II:    Visioning
                              » Public Workshop #1: Visioning Session

         •       Phase III:   Action Plan
                              » Public Workshop #2: Alternative Development Scenarios

         •       Phase IV:    Implementation Plan
                              » Public Workshop #3: Preferred Development Scenario
                              » Public Workshop #4: Implementation Action Plan




                                                                                                        Project Finish
                Month
Project Start




                 Aug    Sep   Oct        Nov     Dec       Jan   Feb       Mar        Apr   May   Jun
                  06     06   06          06      06        07    07       07         07     07    07

                                     1                           2                3                4

                  Phase I     Phase II         Phase III               Phase IV

                                    DOWNTOWN REVITALIZATION ACTION PLAN
Project Vision

  The City

  “Partnering to build a model community”




              DOWNTOWN REVITALIZATION ACTION PLAN
Project Vision

  Lubbock 2020: The Downtown Core

  Lubbock’s Downtown Core represents a true,
  sustainable urban center. Horizontally and vertically
  mixed uses cluster into activity centers across the urban
  grid, punctuated by green parks and public plazas that
  serve passive relaxation as well as community
  celebrations. These activity centers embrace their own
  identities, adding scale, detail and meaning to the urban
  story. A range of housing is available at all price-points,
  some clustered in a residential district and some
  scattered amongst other uses to provide the diversity
  found in a healthy downtown.
               DOWNTOWN REVITALIZATION ACTION PLAN
Project Vision


  Boutique stores and restaurants will complement the
  cultural, entertainment, civic, central business, and
  residential districts. Pedestrian-scaled, high-quality, well
  maintained streetscapes provide the essential walkable
  connective tissue between these centers. This
  pedestrian-oriented Downtown is complemented by
  efficient transit and appropriately-sized vehicular
  transport systems.

  In 2020, Downtown Lubbock will be celebrated for its
  vitality, experienced as part of the fabric of everyday life,
  and looked upon as a model of sustainability for
  residents and visitors alike.
                DOWNTOWN REVITALIZATION ACTION PLAN
Goals & Objectives


• Five Categories
   –   Land Use
   –   Economic Development
   –   Policy
   –   Urban Design
   –   Transportation and Utility Infrastructure




                   DOWNTOWN REVITALIZATION ACTION PLAN
Summary: Comments from Public Meeting #2


• Top catalytic projects:
   – Highest Votes
      • Movie Theater
      • Performing Arts Center
      • Arena
      • Residential
      • Hotel
      • Civic Center
   – Second Group
      • City Hall
      • Baseball stadium
      • Retail
      • Visitor’s Center


                 DOWNTOWN REVITALIZATION ACTION PLAN
Summary: Comments from Public Meeting #2


• Key Concerns:
   –   Safety
   –   Parking
   –   Transport / transit
   –   Parks / open space
   –   Signage / wayfinding
   –   Unique identity for Lubbock




                   DOWNTOWN REVITALIZATION ACTION PLAN
Draft Preferred Districts and Catalytic Projects Map




                DOWNTOWN REVITALIZATION ACTION PLAN
Illustrative Plan




                    DOWNTOWN REVITALIZATION ACTION PLAN
Massing Model




                DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Projects




  1. Arena
  2. Depot Diagonal
  3. Movie Theater
  4. Civic Center Renovation / Expansion
  5. Performing Arts Center
  6. CBD Office / Tech
  7. Mixed Use Residential


             DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Projects: Depot District


• Catalytic Projects
   – Arena
      • Multi-
        purpose
        event facility
      • Replaces
        Municipal
        Coliseum




                  DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Projects: Depot District


• Catalytic Projects
   – Arena
      • Multi-purpose
        event facility
      • Replaces
        Municipal
        Coliseum

   – Depot Diagonal
      • New public
        spaces
      • New retail
      • Buddy Holly
        Walk of Fame
                 DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Projects: Depot District


• Catalytic Projects
   – Arena
      • Multi-purpose
        event facility
      • Replaces
        Municipal
        Coliseum

   – Depot Diagonal
      • New public
        spaces
      • New retail

   – Movie Theater
      • First run, 4-8
        screens

                 DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Projects: Depot District


• Supporting
  Elements
   – Retail Spine
   – Baseball Stadium
   – National Collegiate
     Hall of Fame
   – Structured Parking
   – Streets for People




                 DOWNTOWN REVITALIZATION ACTION PLAN
  Streets for People

• Depot Diagonal
   – On-street parking to serve adjacent retail
   – Widened sidewalk to accommodate cafes, outdoor merchandising




                   DOWNTOWN REVITALIZATION ACTION PLAN
  BROADWAY




 16TH STREET




                        BUDDY HOLLY
       AVE J




DOWNTOWN REVITALIZATION ACTION PLAN TH STREET
                                  19
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Projects: Arts and Convention District


• Catalytic Projects
   – Civic Center
     Renovation and
     Expansion
      • Create a
         campus




                DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Projects: Arts and Convention District


• Catalytic Projects
   – Civic Center
     Renovation and
     Expansion
      • Create a
         campus
   – Performing Arts
     Center
      • Arts &
         Convention
         District
      • Replaces
         Municipal
         Auditorium

                DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Projects: Arts and Convention District


• Supporting
  Elements
   – Upscale Hotel
   – Festival Park
   – Structured
     Parking
   – Streets for
     People




                DOWNTOWN REVITALIZATION ACTION PLAN
  Detail & Character




MAC DAVIS / 6th STREET
              AVE O




                                              AVE K
9TH STREET




                      DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Project: CBD District


• Catalytic Project
   – CBD Office /
     Tech Campus
      • Directly
        north of CBD
      • Shared
        parking
        potential




                 DOWNTOWN REVITALIZATION ACTION PLAN
   Detail & Character




                                                      BUDDY HOLLY
            AVE O




                                   AVE K K
           AVE O




                           AVE L


                                    AVE
MAIN ST


BROADWAY




 9TH STREET




                    DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Project: Residential District


• Catalytic Projects
   – Residential
      • Mixed use
        Residential
        project on the
        edge of
        residential
        district near
        Avenue J –
        ground floor
        retail




                 DOWNTOWN REVITALIZATION ACTION PLAN
Catalytic Project: Residential District


• Supporting
  Elements
   – Residential Park
      • Pedestrian
         connection to
         CBD, library
      • Bicycle
         connection to
         Texas Tech
   – Streets for
     People




                 DOWNTOWN REVITALIZATION ACTION PLAN
  Streets for People

• 15th Street
   – Main east-west connector: Texas Tech, Residential, Depot District
   – Add bike lanes
   – Add trees to existing tree lawn area




                   DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




                                                   AVE L
                                    AVE O
               13TH ST




              16TH ST




              19TH ST
             DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
Detail & Character




             DOWNTOWN REVITALIZATION ACTION PLAN
    Break Out Session

•   Plan
     – Are the right elements in the right places?

•   Character
     – Do the character images express the Downtown you envision?

•   Branding
     – Music? Arts? Cotton? Cowboys? High Tech? …



REPORTING OUT:
1. Project / idea you like the best
2. Project / idea you like the least
3. What is your “brand” for downtown Lubbock?



                        DOWNTOWN REVITALIZATION ACTION PLAN
More Information


•   http://downtown.ci.lubbock.tx.us

• Cheryl Brock, City of Lubbock
    – 775-2019
    – cbrock@mylubbock.us




                 DOWNTOWN REVITALIZATION ACTION PLAN
Downtown Revitalization Action Plan




                           Lubbock, TX
                           Phase IV: Implementation
                           Preferred Development Scenario
                           April 3, 2007




            DOWNTOWN REVITALIZATION ACTION PLAN

				
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