Organizing a Garage Sale And gain neighborhood recognition! Identify Farm Area 1. Make sure this is not already being done. 2. Check with HOA to assure no restrictions. 3. Get with your title representative to get mailing info. 4. What about a domain name for future marketing opportunites? Pre-Planning Identify partner(s) to co-sponsor. Determine entrances, and order number of signs that will be needed. Get the signs ordered. Consider a theme (Hawaiian, western, etc). Oriental Trading has great buys: orientaltrading.com Only give to those participating in the event (identifies “WHO” to give money to or ask questions during the sale.) Consider involving a neighborhood charity. Arrange a neighborhood pick up by Salvation Army, ARC, etc for the Monday following the sale. Do NOT plan to have your own garage sale that same day. Schedule announcements •Post Card announcement, 45 days prior. •Walk the neighborhood – survey interests, and determine needs of community for future events (block parties; neighborhood website: referral source for babysitters, lawn care, etc; neighborhood directory; school programs; etc). Have sample post card for reference. •Newsletter (possible item of value – coupon), 30 days prior. •Post neighborhood flyers. •Reminder Card, 10 days prior. •Survey Card, 7 days after. Postcard Announcement Back Side: If your home has become too small and you are considering buying or selling, contact us! If you need to do some spring cleaning and want to participate in a neighborhood garage sale, contact us! Newsletter 7 day reminder! BACK SIDE: 6) Remember to call __________ for any of your real estate needs! 7) Remember to call WR Starkey Mortgage for any of your residential mortgage needs! This is a NEIGHBORHOOD event NOT just for those who have items to sale! Involve the families Encourage home businesses to participate. Suggest children put up lemonade stands, etc. Buy gift certs ($5 for McDonalds, etc) for every child participating in sale. ASK for help – you’re going to NEED it! Instruct everyone to register with you directly (so they can be included in the map!) Develop Directory Start with a spreadsheet including: name address e-mail items for sale remarks Next create the directory Give mention to home businesses. Refreshment stands. Add map w/ addresses and main items at each location. Consider tables at entrances with maps, balloons, etc. Place ad in newspaper. Post on internet sites, like CraigsList.com Night Before Get balloons. Place signs up. (staple gun) Distribute costume accessories and maps. Day of sale! Visit every garage sale, meeting, greeting, shaking hands! Take photos of all lemonade, cookie stands, etc. Give out $5 gift certs for McDonalds. Keep record of highest sales. REMEMBER WHY YOU ARE DOING THIS: to develop relationships and let them know you are a real estate agent. “If you or your friends or family members were to buy or sell a home, do you have a realtor you would recommend?” After the event Follow up on leads. Continue to market and cultivate relationships. Distribute copies of photos (on line to Sam’s = $.17 per copy). Continue involvement with neighborhood events. Consider survey or post card follow up! For More Information Go to: Microsoft.com/athome/moredone/garagesale.mspx for more info on garage sales (printing Garage Sale signs, creating maps, etc).
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