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									Mission Statement, Goals,
     and Objectives


        Chapter 6
    Mission, Goals, & Objectives

   Provide a foundation for program
    planning

   Provide direction for the program

   Provide a basis on which to evaluate
    the program
Fig. 6.1 Relationship of Mission Statement, Goals, & Objectives




   Mission Statement



• Also called
program overview or
program aim
• General focus
• Maybe philosophy
• Helps to develop
goals & objectives
Examples of Mission Statements
   The mission of the Walkup Health Promotion
    program is to provide a wide variety of
    primary prevention activities for residents of
    the community. [community setting]

   This program is aimed at helping patients and
    their families to understand and cope with
    physical and emotional changes associated
    with recovery following cancer surgery.
    [medical care setting]
Fig. 6.1 Relationship of Mission Statement, Goals, & Objectives




   Mission Statement              Goals


                            • General statement of intent
                            • Future event; long-range purpose
                            • Includes who & what
                            • Compared to objectives, goals are:
                                 • More global/general
                                 • Include all aspects of a program
                                 • Provide overall direction
                                 • Longer to complete; no deadline
                                 • Usually not observed
                                • Often not measured in exact terms
            Examples of Goals

   To prevent the spread of HIV in the youth
    of Indiana

   To reduce the incidence of influenza in the
    residents of Delaware County, Indiana

   To reduce the number of cases of lung
    cancer caused by exposure to second-
    hand smoke in Yorktown, IN
Fig. 6.1 Relationship of Mission Statement, Goals, & Objectives




   Mission Statement             Goals          Objectives


                                             • Smaller steps to
                                             reach goals
                                             • More precise
                                             than goals
                                             • Written in
                                             measurable terms
                                             • Several levels
               Hierarchy of Objectives
Type                    Program outcome         Type of Evaluation

   Process/Admin.      Activities & tasks      Process (formative)
   Learning            Awareness,              Impact (summative)
                        knowledge, attitudes,
                        & skills
   Action/Behavioral   Behavior change         Impact (summative)
   Environmental       Environmental change Impact (summative)
   Program             Change in QOL,          Outcome (summative)
                        health status, risk,
                        social benefits
Criteria for Developing Objectives

    Realized in a reasonable time frame
    Realistic?
    Enough resources to reach
    Consistent with policies & procedures
    Don’t violate rights
    Reflects the culture of priority population
        SMART Objectives
 Specific

 Measurable

 Achievable

 Realistic

 Time-based
Fig. 6.2 Elements of a Well-Written Objective




                Priority                             Criterion
 Outcome                          Conditions                         A well-written
  (what)
           +   Population     +    (when)
                                               +   (how much     =     objective
                 (who)                               change)


• Use measurable terms (Box
6.3)
• Outcome usually verb of
written objective
• Avoid certain words
• Some words work better
with certain levels of
objectives, e. g., list vs.
explain
           Example Objective
   During the next six months, 300
    community residents will participate in
    one of the health department’s health
    promotion activities.

    – What level of objective is this?
    – Outcome (What)?
    – Target (Who)?
    – Conditions (When)?
    – Criterion (How much)?
           Example Objective
   When asked over the telephone, one
    out of three viewers of the heart special
    television show will be able to explain
    the four principles of cardiovascular
    conditioning.

    – What level of objective is this?
    – Outcome (What)?
    – Target (Who)?
    – Conditions (When)?
    – Criterion (How much)?
           Example Objective
   By the end of the year, all senior
    citizens will be provided with
    transportation to the congregate meals.

    – What level of objective is this?
    – Outcome (What)?
    – Target (Who)?
    – Conditions (When)?
    – Criterion (How much)?
Don’t forget...

   Healthy People 2010

   The states’ documents, e.g., Healthy
    Hoosiers 2010

   Healthy Campuses 2010
   Is the nation’s health promotion and
    disease prevention agenda

   A roadmap to improve health using a 10
    year plan

   Comprised of three parts
    Part I

   Healthy People
    2010:
    Understanding &
    Improving Health
    – History
    – Determinants of
      health model
    – How to use a
      systematic
      approach
    – Leading Health
      Indicators (LHI)
LEADING HEALTH INDICATORS

   Physical activity       Mental health
   Overweight &            Injury & violence
    obesity                 Environmental
   Tobacco use              quality
   Substance abuse         Immunization
   Responsible sexual      Access to health
    behavior                 care
    Part II
   Healthy People 2010: Objectives for Improving Health
    – Overarching goals
        • Increase quality and years of healthy life
        • Eliminate health disparities

    – 467 objectives distributed over 28 focus areas
        • 1) Access to Quality Health Services, 2) Arthritis, Osteoporosis, &
          Chronic Back Conditions, 3) Cancer, 4) Chronic Kidney Disease, 5)
          Diabetes, 6) Disability & Secondary Conditions, 7) Education &
          Community-Based Programs, 8) Environmental Health, 9) Family
          Planning, 10) Food Safety, 11) Health Communication, 12) Heart
          Disease & Stroke, 13) HIV, 14) Immunizations & Infectious
          Diseases, 15) Injury & Violence Prevention, 16) MIC Health, 17)
          Medical Product Safety, 18) Mental Health & Mental Disorders, 19)
          Nutrition & Overweight, 20) Occupational Safety & Health, 21) Oral
          Health, 22) Physical Activity & Fitness, 23) Public Health
          Infrastructure, 24) Respiratory Diseases, 25) STDs, 26) Substance
          Abuse, 27) Tobacco Use, 28) Vision & Hearing
    Part III
   Tracking Healthy People 2010 -
      provides a comprehensive review of the
      statistical measures that will be used to
      evaluate progress
Mission Statement, Goals,
     and Objectives


    Chapter 6 - The End

								
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