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					Fundraising

   The seeking of financial support

   The process of generating income for a
    nonprofit other than through the provision of
    services




                                                    1
Development

    The creative process of identifying,
     nurturing and reinforcing relationships with
     an ever-expanding pool of stakeholders
    Total process of fundraising, public affairs
     and marketing with a long-term approach
     to developing relationships and retaining
     funders
     System of diversified, purposeful activities



                                                     2
 History of Philanthropy
In Canada:

 During 1600’s when Quebec was colonized, disease
  and poverty were widespread, making it difficult for
  families to survive as a unit
 Begging became prevalent; state established Bureau
  of the Poor in 1685
 Christian charity established to ensure no one
  starved
 In each town, two women were appointed to go door-
  to-door
                                                    3
History of Philanthropy
 By early 1800’s, increased demand for human
  services due to heavy immigration stretched private
  individual finances and services to the limit
 Slowly the governments began to subsidize private
  welfare organizations
 So many were created that the Community Chest
  (now United Way) was launched in Toronto in 1918
  to centralize public appeals
 By mid 1900’s fundraising was fragmenting again


                                                    4
Canada Today
 81,000 registered charities
 Canada has one of the largest and most vibrant
  nonprofit and voluntary sectors in the world;
  6.8% of the GNP
 employs 2 million full time workers; 12%
  economically active population
 fundraising is a respected profession
 22 million, 91% of population age 15+ donate;
  philanthropy touches everyone
                                  Source: Imaginecanada.ca



                                                             5
Donor Profile
   Canadians claim 9.3 billion in donations
    2003
   up 10% from 2002
   highest ever average $1,165
   median $220

                       Source: Ketchum Canada 2005




                                                     6
BC Statistics

147,000  paid staff
 20,000 nonprofits




                       Sources: Ipsos Reid
                       and
                       imaginecanada.ca



                                             7
BC Statistics
    85% of BC residents give to charity
     (includes tithing at church)
    average donor gives $1,276 and median is
     $427
    Greater Vancouver average $1200;
     Vancouver Island is higher with $1503
     annually
    average number of charities people give to
                               Source: Ipsos Reid
     is 6.6


                                                    8
BC Statistics
    Total dollars donated in BC is 4 BILLION a
     year! Highest single donations:
         Medical - 87%
         Children's causes 64%
         Environment - 51%;
         Education 48%

    Top BC charities are: Childrens' Hospital,
     SPCA, Variety Club; Cancer Orgs. and World
     Wildlife Fund...
                                   Source: Ipsos Reid

                                                        9
Future Trends
Decreased government support
Decreased availability of volunteers
Increased professionalism
Increasing competition for dollars; mandated
 collaboration; more creativity
More business approach; decreased ability to
 respond to needs quickly, emphasize ROI; planned
 strategy
Technology: internet based communication and
 appeals
More educated and involved donors

                                              10
Future Trends
 Philanthropy going global
 Importance of media/ technology
(Katrina, Tsunami, AIDS, etc.)
 Commitment to ethics and accountability
 Relationship focussed; donor centered
 Importance of building sustainable staffing
 (PD, tools, benefits, salaries)
 Increase corporate involvement




                                                11
Response to Competition

Develop a diversified funding base:
 Individual giving
 Foundations
 Corporate donations
 Corporate marketing budgets




                                      12
Sources of Donations

 80% Individual
 12% Corporation
 8% Foundation




   Fastest growing area of support is
    corporate sponsorship and cause-related
    marketing




                                              13
Donation/ Gift (Regulations)
Voluntary transfer of real or personal property from a
  donor to a donee

   May not result in a right, privilege, material benefit or
    advantage to the donor

   Charity can recognize with a return token gift of not
    more than 10% of value of donation AND only up to
    $75

   Eligible for a charitable tax receipt from a charity
    registered with Canada Revenue Agency




                                                                14
Sponsorship
   Mutually agreed upon promotional arrangement that
    benefits both the business and the nonprofit
    organization

   No charitable tax receipt because it is a fair
    exchange

   Cash or in-kind materials, services, resources

   Comes from marketing budget rather than
    philanthropic budget




                                                        15
Sponsorship Pro’s and Con’s
Pros
   Don’t have to be a registered charity
   Branding. Image can be enhanced
   One large donation by one company may motivate
    other businesses to do the same
Cons
   Timing with corporate’s budget
   Willingness to sponsor may depend on nonprofit’s
    reputation, size, profile, board influence
   High maintenance – must have resources




                                                       16
Organizational Requirements
   Must have recognition program in place

   Must be aware or create sponsorship policies. E.g. can
    corporation be from fast food, liquor, cigarettes, etc.?

   Must be able to lend credibility to any business that
    donates/ sponsors

   Helps to have the connections/ relationships

   Must have the resources to follow through with
    corporate benefits promised


                                                               17
ABC’s of Development

      Ability
      Belief
      Contact




                       18
Professional Code of Ethics
1 Competence - special knowledge/ skills
2 Accountability - code governs the
profession
3 Discipline -enforced through Code
4 Public Good - exercise skills and
knowledge in the interests of others
   •(no commission based)
          Reference: afpnet.org

                                           19
Why is it Easy to Ask for Money?

   You are not raising funds for an
    organization
   Or to benefit yourself
   But to increase the quality of life of
    human kind
   I raise funds to benefit students
   You are raising funds to save lives


                                             20
Kari’s son, 3 lbs., 14 oz./ 2 months early
Cameron at 12.

				
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posted:10/6/2011
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