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Bargain Trader

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                                                                                                                         Photo Ads                                                                                                                                Display Ads
Bargain Rates                                                                     Single                                          Doubles                                       Jumbos                                    Page Rates                                  Color

                                                                Open Rate     10-24        25-49                Open Rate     10-24      25-49                Open Rate     11-20     21-30
                                                                                                    50+ Units                                     50+ Units                                   31+ Units Full Page 1/2 Page 1/4 Page 1/8 Page                4 color
                                                                1-9 Units     Units        Units                1-9 Units     Units      Units                1-10 Units    Units     Units
Book            Edition
GDA             Atlanta Advertiser                       1 wk      n/a         n/a         n/a        n/a          n/a         n/a          n/a     n/a          n/a          n/a       n/a      n/a       $375.00     $215.00     $121.00      $77.00     $100.00
GDA             Atlanta Advertiser                       2 wk      n/a         n/a         n/a        n/a          n/a         n/a          n/a     n/a          n/a          n/a       n/a      n/a         n/a         n/a         n/a          n/a        n/a
ABA-WEST        West Florida Bargain Trader              1 wk      $17         $15         $14        $13          $34         $31          $29     $27          $59         $53       $50       $47        $375        $260        $175          n/a       $100
ABA-WEST        West Florida Bargain Trader              2 wk      $35         $32         $30        $28          $70         $63          $59     $56         $119         $107      $101      $95         n/a         n/a         n/a          n/a        n/a
ABA-NCTR        N. Central FL Bargain Trader (Orlando)   1 wk      $17         $15         $14        $13          $34         $31          $29     $27          $59         $53       $50       $47        $375        $260        $175          n/a       $100
ABA-NCTR        N. Central FL Bargain Trader (Orlando)   2 wk      $35         $32         $30        $28          $70         $63          $59     $56         $119         $107      $101      $95         n/a         n/a         n/a          n/a        n/a
JLA             Coastal Trading Post (JAX)               1 wk      n/a         n/a         n/a        n/a          n/a         n/a          n/a     n/a          n/a          n/a       n/a      n/a        $375        $215        $121         $77        $100

                                                                                                                  Photo Ads-PBT                                                                                                Display Ads-PBT
                                                                                       Single                                                      Jumbos                                     Page Rates                        Color                           Premium Pages

                                                                                                                               Open                                                                                                             Inside      Inside
                                                                Open Rate     7-14         15-24     25-74                               7-14      15-24        25-74                                                               Spot
                                                                                                                75+ Units      Rate                                        75+ Units Full Page 1/2 Page    1/4 Page    4 color                   Front       Back
                                                                1-6 Units     Units        Units     Units                               Units     Units        Units                                                               Color
                                                                                                                             1-6 Units                                                                                                          Cover       Cover
Book            Edition
PBT             Arizona Bargain Trader                   1 wk      n/a         n/a         n/a        n/a          n/a         n/a          n/a     n/a          n/a         n/a       $325     $260        $188         n/a            n/a      $575           $475
PBT             Arizona Bargain Trader                   2 wk      $17         $15         $13        $12          $11         $40          $38     $36          $34         $33        n/a      n/a         n/a         n/a            n/a       n/a            n/a

                                                                                                                              Photo Ads-AYA                                                                                                                     Display Ads-AYA
                                                                                  Single                                          Doubles                                       Jumbos                                Page Rates                        Color

                                                                Open Rate     10-14        15-19                Open Rate     10-14      15-19                Open Rate     10-14     15-19                                                                 Spot
                                                                                                    20+ Units                                     20+ Units                                   20+ Units Full Page 1/2 Page 1/4 Page             4 color
                                                                1-9 Units      Unit        Units                1-9 Units     Units      Units                1-9 Units     Units     Units                                                                 Color
Book            Edition
AYA             S. Fl Bargain Trader                     1 wk      $23         $21         $20        $18         $46          $41          $39     $37          $69         $62       $59       $55        $425        $300            $200     $150           $75
AYA             S. Fl Bargain Trader                     2 wk      $52         $47         $44        $42         $104         $94          $88     $83         $156         $140      $133      $125        n/a         n/a             n/a      n/a           n/a
  Note: ABA -WEST and ABA-NCTR share same content/
                   different covers.


Discounts                                                                             Full Page                                                   Half Page                                                1/4 Page                                                      1/8 Page

                                                                             6 Weeks 13 Weeks 26 Weeks 52 Weeks           6 Weeks 13 Weeks 26 Weeks 52 Weeks           6 Weeks 13 Weeks 26 Weeks 52 Weeks           6 Weeks
                                                                Full Rate                                       Full Rate                                    Full Rate                                    Full Rate
                                                                              @ 5%    @ 10%    @ 15%    @ 20%              @ 5%    @ 10%    @ 15%    @ 20%              @ 5%    @ 10%    @ 15%    @ 20%              @ 5%
Book            Edition

ABA-WEST        West Florida Bargain Trader              1 wk     $375         $356        $338       $319        $300         $260      $247       $234        $221         $208      $175      $166       $158        $149            $140      n/a           n/a

AYA             S. Fl Bargain Trader                     1 wk     $425         $404        $383       $361        $340         $300      $285       $270        $255         $240      $200      $190       $180        $170            $160      n/a           n/a

ABA-NCTR        N. Central FL Bargain Trader (Orlando)   1 wk     $375         $356        $338       $319        $300         $260      $247       $234        $221         $208      $175      $166       $158        $149            $140     n/a            n/a
GDA             Atlanta Advertiser                       1 wk     $375         $356        $338       $319        $300         $215      $204       $194        $183         $172      $121      $115       $109        $103            $97      $77            $73
JLA             Coastal Trading Post (JAX)               1 wk     $375         $356        $338       $319        $300         $215      $204       $194        $183         $172      $121      $115       $109        $103            $97      $77            $73
PBT             Arizona Bargain Trader                   1 wk     $325         $309        $293       $276        $260         $260      $247       $234        $221         $208      $188      $179       $169        $160            $150     n/a            n/a

Other                                                                           Liner Ads                                        Bold Liner                                  Liner w/photo                              Bold Headline Ad                   Contact Directories

                                                                                                                                                                                                         Open
                                                                Open Rate     11-20        21-30                Open Rate     11-20      21-30                Open Rate     11-20     21-30                             11-20       21-30                    Per
                                                                                                    31+ Units                                     31+ Units                                   31+ Units Rate 1-10                              31+ Units
                                                                1-10 Units    Units        Units                1-10 Units    Units      Units                1-10 Units    Units     Units                             Units       Units                   Month
                                                                                                                                                                                                         Units
Book            Edition
ABA-WEST        West Florida Bargain Trader                        $17         $15         $14        $13          $22         $20          $19     $18          n/a         n/a       n/a       n/a         n/a         n/a            n/a      n/a            n/a
AYA             S. Fl Bargain Trader                     2 wk      $17         $15         $14        $13          $22         $20          $19     $18          n/a         n/a       n/a       n/a         n/a         n/a            n/a      n/a            n/a
ABA-NCTR        N. Central FL Bargain Trader (Orlando)             $17         $15         $14        $13          $22         $20          $19     $18          n/a         n/a       n/a       n/a         n/a         n/a            n/a      n/a            n/a
GDA             Atlanta Advertiser                       2 wk      $17         $12         $10         $8          $22         $17          $15     $13          $27         $22       $20       $18         $27         $22            $20      $18            $50
JLA             Coastal Trading Post (JAX)               2 wk      $17         $15         $14        $13          $22         $20          $19     $18          $27         $24       $23       $22         n/a         n/a            n/a      n/a            n/a
PBT             Arizona Bargain Trader                             n/a         n/a         n/a        n/a          n/a         n/a          n/a     n/a          n/a         n/a       n/a       n/a         n/a         n/a            n/a      n/a            n/a

                                                                                                                                       Marketplace Quarter Page Ads-                                                                                      Marketplace Half Page
                                                                    Marketplace Business Cards Ads-MP-1 (1X2)                                                                         Marketplace Third Page Vertical Ads-MP-3 (1X6)
      Book      Edition                                                                                                         MP-2 (1X4) Vertical and MP-5 (2X2) Horizontal                                                                     MP-4 (1X8) Vertical and MP-6 (2

                                                                Per week     6 week @ 13 Weeks 26 Weeks 52 Weeks Per week 6 week @ 13 Weeks 26 Weeks 52 Weeks Per week 6 week @ 13 Weeks 26 Weeks 52 Weeks Per week 6 week @
                                                                Full Rate       5%     @ 10%    @ 15%    @ 20%   Full Rate   5%     @ 10%    @ 15%    @ 20% Full Rate     5%     @ 10%    @ 15%    @ 20% Full Rate     5%
                MARKETPLACE ADS & SIZES
ABA-WEST        West Florida Bargain Trader              1 wk      $50         $48         $45        $43          $40         $100         $95     $90          $85         $80       $150      $143       $135        $128            $120     $200           $190
AYA             S. FL Bargain Trader                     1 wk      $50         $48         $45        $43          $40         $100         $95     $90          $85         $80       $150      $143       $135        $128            $120     $200           $190
ABA-NCTR        N. Central FL Bargain Trader (Orlando)   1 wk      $50         $48         $45        $43          $40         $100         $95     $90          $85         $80       $150      $143       $135        $128            $120     $200           $190
JLA             Coastal Trading Post (JAX)               1 wk      $50         $48         $45        $43          $40         $100         $95     $90          $85         $80       $150      $143       $135        $128            $120     $200           $190
                                                                                                                                                                                                                                                 10/6/2011
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                                                                                                                    ffea3324-a566-484f-bd8a-c4fc1ab9a92c.xls
                   Color                        Premium Pages

                                   Inside     Inside
                        Spot                                         Slicks/
                                    Front      Back    Back Cover
                        Color                                        Inserts
                                   Cover      Cover

                        $35.00     $409        $409         $484       n/a
                          n/a       n/a         n/a          n/a       n/a
                         $75       $535        $500         $600       n/a
                          n/a       n/a         n/a          n/a       n/a
                         $75       $350        $300         $425       n/a
                          n/a       n/a         n/a          n/a       n/a
                         $50       $525        $475         $550       n/a

BT
              Premium Pages

                        Back      Slicks/
                        Cover     Inserts

                         $675      $575
                          n/a       n/a

               Display Ads-AYA
                                            Premium Pages
                        Inside     Inside
                                               Back
                         Front      Back                FP Insert   HP Insert
                                               Cover
                        Cover      Cover
                         $685       $575       $735         $750      $500
                          n/a        n/a        n/a          n/a       n/a




                       1/8 Page                               PBT (ONLY) 4 Color Newsprint Premium Advertising
                                                           PBT
                      13 Weeks 26 Weeks 52 Weeks                                6 Weeks 13 Weeks 26 Weeks 52 Weeks
                                                         Premium    Full Rate
                       @ 10%    @ 15%    @ 20%                                   @ 5%    @ 10%    @ 15%    @ 20%
                                                           Ads

                           n/a      n/a         n/a    Back Cover     $675       $641     $608     $574      $540
                                                       Insde Frt.
                           n/a      n/a         n/a    Cvr            $575       $546     $518     $489      $460
                                                       Insde Bck
                           n/a      n/a         n/a    Cvr            $475       $451     $428     $404      $380
                           $69      $65         $62    Inserts        $575       $546     $518     $489      $460
                           $69      $65         $62
                           n/a      n/a         n/a

            Contact Directories


                        13 wks


                          n/a
                          n/a
                          n/a
                         $300
                          n/a
                          n/a

             Marketplace Half Page Ads-
                                                            Marketplace Two Thirds Page Ads-MP-7 (2X6)           Marketplace Full Page Ads-MP-8 (2X8)
     MP-4 (1X8) Vertical and MP-6 (2X4) Horizontal

                      13 Weeks 26 Weeks 52 Weeks        Per week    6 weeks 13 Weeks 26 Weeks 52 Weeks Per week 6 week @ 13 Weeks 26 Weeks 52 Weeks
                       @ 10%    @ 15%    @ 20%          Full Rate     @ 5%   @ 10%    @ 15%    @ 20% Full Rate     5%     @ 10%    @ 15%    @ 20%

                         $180      $170        $160         $300      $285       $270     $255     $240      $400      $380     $360       $340         $320
                         $180      $170        $160         $300      $285       $270     $255     $240      $400      $380     $360       $340         $320
                         $180      $170        $160         $300      $285       $270     $255     $240      $400      $380     $360       $340         $320
                         $180      $170        $160         $300      $285       $270     $255     $240      $400      $380     $360       $340         $320
                                                                                                                                                               10/6/2011

				
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