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David David, 32, studied fine art at            a soft and spontaneous edge. Simple
Chelsea College of Art before becoming          silhouettes remain anchored to classic
an assistant to Tracey Emin and other           sportswear detailing taking inspiration from
Young British Artisits. But it was moving in    1980's Vogue Homme editorial. A back-
with a stranger in 2000 that brought David      drop of optic white pushes colour and
into the fashion world when he shared a         texture forward and new fabric technology
flat with Fashion East Director, Lulu           makes geometric design integral to fabric
Kennedy.                                        structure. The collection includes knitted
                                                stretch mini dresses and swingy tunics
David started off doing what he knew best       worn over hot pants. The cuts are all
by putting his prints onto a series of staple   incredibly simple, letting the print shine.
garments - still considering it artwork
rather than fashion. He moved from hats
to t-shirts, initially embroiding them before
exploring geometric graphics for which he
is now celebrated. With an installation at
the MAN show during London Fashion
Week in 2005, David quickly established
his signature brighty coloured
kaleidoscopic patterns, each piece hand
painted by David.

To begin with David concentrated on
menswear (working with Fred Perry for
their Blank Canvas Project and with Henry
Holland for his Fashion East debut), but
his simple tees and leggings quickly found
a fan club among London's cool young
women, with fans such as Agyness Deyn,
M.I.A and Daisy Lowe. So, for
spring/summer 2008 David launched a full
collection for both sexes. Geometric
patterns in bright neon colourways were
the predominant feature on modern
sportswear and traditional tailored pieces
– from poplin shirts and purple jumpsuits,
to fine-knit vest-dresses, pencil skirts and
satin bomber jackets.

David went on to wow the crowds at
Fashion East with a polished autum/winter
2008 show that earned him the tag ‘poster
boy for the London crossover between art
and fashion’ (Sarah Mower, American
Vogue). The collection elaborated on his
traditional tailoring and sportswear theme,
with jewel toned palettes complementing
his trademark vivid print.

For spring/summer 2009 David re-
explores a hand-drawn aesthetic
alongside his complex colour palette and
poppy graphic prints, giving the collection

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