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What Is Social Media Marketing (DOC)


Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitat...............

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									If you fall into any one of the following categories, like:

the ones who don't know much or anything about social media,
the ones who are interested but don't know how to use it and
those who don't believe in the value that a social media strategy can
bring to any site or business
you must read this article to know how big a deal is social media and the
enormous benefits of social media marketing.

Social media is information content created by people using highly
accessible and scalable publishing technologies that is intended to
facilitate communications, influence and interaction with peers and with
public audiences. This is typically done via the Internet and mobile
communications networks. Today this practice is being enjoyed by
executives and professionals for brand exposure and marketing.

Do you make these mistakes to market your brand or services?

Use Yellow page ads that cost thousands of dollars, yet bring in little
new business?
Spend money on direct mailers that also have limited results.
How about money spent on print advertising. How effective is it?
Are you spending lots of money optimizing your website but still have
little traffic.
Spend money on Pay Per Click Advertising Campaigns, with limited results.
Can you improve your business if you know:

What   is being said about you.
What   your customers think about your product or service.
What   your customers really want.
What   your competitors are doing.

What are the benefits?
It's natural. No doubt you get natural links, your website is exposed to
a large number of people. This differs from paid advertising which has
overt commercial overtones.
It's defensible. Social communities can be a great source of web traffic
on top of any traffic you are already receiving from search engines.
While you can't easily increase your search engine traffic, social media
traffic can be very easily controlled through strategic marketing.
It's low-cost/high returns. Costs are limited to only time and perhaps
the expenses involved in hiring a freelance programmer/designer. The
benefits will often exceed the cost. It would take you thousands of
dollars to buy many links; social media has the ability to give you that
for free.
It complements other efforts. Social media optimization and marketing is
usually community-specific. It doesn't interfere with any other methods
of getting traffic to your website. It can and will fit perfectly with an
advertising campaign targeting other websites or search engines.
There is no other low-cost promotional method out there that will easily
give you large numbers of visitors, some of whom may come back to your
website again and again. If you are selling products/services or just
publishing content for ad revenue, social media marketing is a potent
method that will make your site profitable over time.

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