firstname.lastname@example.org Minnetonka, MN 55305
Key Areas of Expertise
15+ years sales management, Developed global business and market strategies
upstream and downstream Designed budgets and marketing plans
marketing New product launch branding, planning and
Cross disciplinary leadership execution
5 Year / 10 Year Plan development Developed KOL relationships
Managed complete product lifecycle Managed 3-7 product and senior product marketing
Class I, II, III Medical devices managers and support staff
Business and market analysis and Managed 25-75 distributor sales people
Therapeutic markets: Pediatrics, pulmonology, cardiology, urology, gynecology
Technologies/medical specialties: cardiac monitors, ventilators, urology and cardiac catheters, urologic
stents, pacing leads/pacemakers, wound care, infection control, urologic implants, office diagnostics,
iFusion Strategies, LLC Minnetonka, MN 2009-Present
Privately held company developing methods of delivering critical information to medical professionals .
A partnership developing an IT-driven surgical instrument training program for medical device
company sales teams and their surgeon-customers. It provides solutions for critical downstream
training and compliance challenges for companies seeking best practices.
Magellan Medical Technology Consultants, Minneapolis, MN 2008-2009
Full service consulting company providing programs and strategies to the Life Sciences industry
Business Development Director
Project examples: Incidence/Prevalence Studies-infection Control/ Clinical Support/ Reimbursement Project Design/ Market
Assessment/Product Assessment/Customer Satisfaction/ Clinical Research Account Management/Surgical Procedure Training
Initiated new client database, including dashboard proposal tracking system and needs
assessments, product pipeline, statements of work and project contracts.
Edited branding initiatives including website, positioning statements, trade show initiatives and
corporate brochure; created the corporate trademarked tagline.
Identified, negotiated and planned projects worth $5.3M in less than 18 months.
Provided account management for 3 existing clinical projects valued at $5M ensuring objectives
were met resulting in project extensions valued at $400K.
JJE Enterprises, LLC, Minnetonka, MN 1998-2008
Privately held project management and business consulting to B2C companies
Ice Sculpture Designs: Operations, promotional planning and execution, advertising, budget and cost analysis,
bookkeeping, billing, product tracking, delivery analysis, customer feedback, trade show support. ‟06-‟08 contract
Ideal Health/Synergy Worldwide: Distributor Nutritional Product Sales; Regional Training and Coaching Center;
Promotional Programs: ex: TV infomercial advertising development, sales script development, tradeshow promotion,
database development. ‟98-‟07 contract & commission
Gallagher, Gosseen, Faller & Crowley Ltd: Medical Records Research-trial preparation ‟06-‟07 contract
Presenting It Marketing Services: Business development, business plan development, financial planning, market analysis,
profit and pricing analysis ‟06-„07 contract
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Alliance ISP Solutions: contract development and franchisee support; new ISP partner training technical support and set-
up ‟05 contract
ZNet Internet Service Provider: Business/strategy development, sales, promotions, planning. ‟98-‟00 contract
Created and implemented 5 year business plans for 3 start-up companies positioning them to achieve
profitability. Z Net, Presenting It, Ice Sculpture Designs
Plans included profitability/pricing models, staff and sales growth projections, budget
development, profit projections and market and competitive analyses.
Increased sales by 18% through development of marketing promotional plans and integrating
a customer satisfaction feedback process.
Reduced costs by 5% by driving manufacturing, brand development, promotion and delivery
efficiencies through inventory tracking systems, promotional program analysis, budget
tracking and a streamlined billing processes.
Consulted to new and existing web hosting and internet service franchisees; developed contract
agreements, provided new business development support and business start-up technical support.
Alliance ISP Solutions
Provided document research services for defense trial preparation of 2 multi-million dollar corporate
liability suits. Gallagher, Gosseen, Faller & Crowley Ltd.
Med Amicus, Inc., Plymouth, MN 1996-1998
Publicly held $7.2MM cardiology catheter, lead and gynecology diagnostics manufacturing company
Officer/VP Sales and Marketing
Drove company profitability/ROI increases in less than 2 years by refocusing organization
strategy, eliminating underperforming business line and redirecting human capitol.
Increased sales by 10% by expanding customer base using total quality processes and
establishing VOC metrics.
Increased market share by 14%, sales by 42% and average selling price by 12% through
independent distributors by developing and driving brand identity and new product launch
Led strategic planning, creation, P&L development and implementation of 5 Year Plan.
Medtronic, Inc., Fridley, MN 1993-1996
$150M division of a $1.2Bil Cardiology/Neurology company providing implantable pacing technologies for cardiac management
Contributed key business strategies to the 10 year global strategic plan. Corporation became the
industry leader with 60% market share.
Managed 5 product marketing managers and support staff responsible for bringing 7 new
products through development to launch improving company trending to 11% CAGR.
Integrated lean total quality methods and VOC metrics into upstream marketing and cross-
disciplinary product development teams.
Identified new product concepts through global key opinion leaders' (KOLs) collaboration,
integrating unique country policies and regulations, quality requirements and technology needs.
Created and published a tool for product marketing staff development called the “Marketing
Competencies Guide” through an HR and training department collaboration.
Pfizer/American Medical Systems, Inc., Minnetonka, MN 1989-1993
$80M Urology division of Pfizer specializing in treatments for impotence/ incontinence/ urologic diseases
Product Manager/Marketing Director
Produced a new revenue stream by directing a matrix team that established a new division and
its technology. Established brand identity and delivered products to market leading a team of 3
product marketing managers and support staff.
Identified and conducted due diligence on 21 potential acquisitions.
Created pipeline expansion revenue within 3 years by identifying, negotiating and closing
technology licensing contracts for 3 acquisitions.
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Expanded operations integrating a Class II manufacturing business with an existing Class III
facility in less than 18 months.
Pfizer Corporate project team member for late stage plan development, positioning and marketing
of Viagra to Urologists and patients.
Education and Training
University St. Thomas Minneapolis, MN
University of Minnesota Minneapolis, MN
Global Business Management/Principles of Marketing Coursework
University of Chicago- Kellogg School of Management Chicago, IL
Global Business Management/Marketing Coursework
University of Michigan Ann Arbor, MI
Strategic Market Planning
Minnesota State University Moorhead, MN
Related Professional Development
Statistical Process Control – Medtronic, Inc.
Quality Function Deployment Training - Medtronic, Inc.
Sales/Marketing Executives International (SMEI) & Market Smart Academy:
Social Media Strategy/Planning/ Brand Playbook Development
The Strategic Planning / Sales Planning
Financial Management for Non-Financial Managers
Medical Coding Updates
Professional Selling Skills III/ Fortune Group Sales Management
Developing a Marketing Plan
TQI Program Facilitator Training
“BPH Diagnostic and Treatment Guidelines”
AHCPR (AHRQ) Panel Member
US Department of Health and Human Services
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