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                 International Conference in Marketing

 “Shaping the Future of Research in Marketing in Emerging Economies:
                           Looking Ahead”

                                January 12– 14, 2012

                   Indian Institute of Management Lucknow
                           (NOIDA Campus), India

In academic association with:
                                   International Conference in Marketing

      “Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead”

                                              January 12- 14, 2012

Indian Institute of Management Lucknow, India is pleased to announce the International Conference in Marketing
on “Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead”. Emerging economies
constitute several countries in Asia, Latin America, Central and Eastern Europe, the Middle East Asia and Africa.
Brazil, Russia, India and China, referred collectively as BRIC, are among the largest emerging economy countries.
The conference objectives are:

•   To provide a platform where marketing practitioners and academics can share and discuss the contemporary
    marketing issues and challenges in the changing consumer context in emerging economies.
•   To share scholarly research on emerging opportunities and threats in the changing market context in emerging
•   To analyze and understand the underlying behavioral changes among consumer communities leading to the
    emergence of more demanding and savvy customers in emerging economies.
Papers are invited from academicians practitioners and researchers on any topic mentioned in the list of conference
topics and related areas. Applications, case studies, review and discussion papers on these topics and related areas
are also welcome.

Doctoral Colloquium
Doctoral Colloquium for doctoral students is scheduled on 12th January, 2012 .The objective of this Colloquium is
to offer a first-hand research experience on emerging topics in marketing area to doctoral students and help them to
explore their research interests. Students enrolled in any stage of a doctoral programme in marketing and allied
areas are encouraged to participate. Besides discussion on research work of doctoral students and providing
feedback, a series of interactive workshops, panel discussions and other events, on theory building, research
methodology, publishing and career opportunities will also be facilitated by illustrious scholars.
In addition, the Colloquium provides an opportunity for selected full time doctoral students who are at final stage of
their dissertation to present their work before distinguished marketing scholars across the globe. Details for the
doctoral colloquium is given in conference website:

Conference Topics

Paper should broadly address one of the conference tracks listed below.

Consumer Psychology and            Customer Relationship               International Marketing and
Behavior                           Management                          Cross-cultural Issues
Managing Marketing Channels        Marketing through Internet          Marketing communications
Personal Selling and Sales                                             Research Methods and
                                   Product and Brand Management
Management                                                             Marketing Analytics
Retailing and Retail                                                   Technology, Innovation, and
                                   Services Marketing
Management                                                             B2B Marketing
Marketing Education and Case
                                   Emerging Issues in Marketing

For more details of the topics covered under each of the above broadly defined tracks please refer to our
conference website.
Registration Fees:
 Academician                                          INR 6,000 (Resident Indians)/ USD 400 (Foreign)
 Individual Delegate from Industry                    INR 8,000 (Resident Indians)/ USD 500 (Foreign)
 Student / PhD Scholar                                INR 3,000 (Resident Indians)/ USD 200 (Foreign)
Registration fee will include conference dinner, lunch and tea for conference days, and conference
materials. Registration forms can be downloaded from the conference website. The completed registration
form should be sent along with the demand draft to the Conference Manager. Registration fee paid by the
doctoral scholars will cover both doctoral colloquium and conference participation. For further details
please refer to the website

Guidelines for Submission of Selected Papers
One soft copy in PDF format or a hard copy of the paper selected for presentation at the conference will have to be
submitted to the Conference Manager, latest by October 30, 2011. The electronic version of the paper should be
sent to Papers must include a clear indication of the purpose of research, research
methodology, major results, implications, and key references.
For references and footnotes, authors should use the style followed by IIML’s quarterly publication,
Metamorphosis: A Journal of Management Research ( Formulae, figures, and
tables (if any) should be placed within the text itself. For details of the guidelines for submission of abstract and
selected paper please refer to the conference website.

Criteria for review and selection of abstracts:
    • Relevance –                    Is the topic relevant to the overall conference theme?
    • Methodology –                  Does the paper use appropriate research method(s)?
    • Originality –                  Does the paper add new knowledge to the body of literature?
     Managerial implications – Does the research paper bring out relevant discussion points for practicing
    • Format –                       Are the abstract and full paper as per the guidelines for submission?

Important Dates
Extended Abstract Submission                           July 31, 2011
Communication of Acceptance                            August 31, 2011
Submission of Full length paper                        October 30, 2011
Last date for Registration                             November 15, 2011
Doctoral Colloquium Inaugural                          January 12 2012
Conference Inaugural                                   January 13, 2012
Valedictory Session                                    January 14, 2012

Local Hospitality
The conference is being held at the IIM Lucknow Noida campus. Limited numbers of rooms are available at the
campus for conference participants on payment (on first come first serve basis). The tariff information is available
on conference website

Conference Co-Chairs:
                                Chairman, Indian Academy of Marketing, Charles H. Kellstadt,
Prof Jagdish Sheth              Prof. Of Marketing, Emory University’s Goizueta, Business School

                                Samuel P. Capen Professor of Marketing Research, School of Management
Prof. Arun Jain                 University at Buffalo, New York

                                Nanyang Visiting Professor, Marketing and International Business,
Prof.Naresh Malhotra            Nanyang Business School, Nanyang Technological University,

                                Associate Professor
Prof.Satyabhusan Dash           Indian Institute of Management, Lucknow, India
The Indian Institute of Management Lucknow (also referred to as IIM Lucknow or IIML), was established in 1984,
by the Government of India, as one of the national level management institutes set up by the Government of India.
It was the fourth Indian Institute of Management to be established in India after IIM Calcutta, IIM Ahmedabad, and
IIM Bangalore. IIML has two campuses, one situated at the outskirts of the city of Lucknow and the other at Noida.
The Institute's aim is to help improve the management of corporate and non-corporate sectors and public systems,
through pursuit of excellence in management education, research, consulting and training.

IIM Lucknow has broken new grounds in being the first IIM to start an additional campus in the country. The Noida
Campus is being developed as a centre of excellence in the area of executive education. It is the IIML way of
contributing to the industry and realizing its vision to remain at the forefront of management thinking and education
NOIDA- the acronym for New Okhla Industrial Development Authority is one of the four satellite cities of New
Delhi that have mushroomed in the past. Noida was established on 19th April, 1976 as a brainchild of Sanjay
Gandhi, the younger son of ex Prime Minister, Mrs. Indira Gandhi. Noida is an industrial city equipped with the
amenities of all modern cities like sound network of motorable roads, water and electricity supply, etc. Recent
upcoming developments in Noida includes Formula 1 racing coming to Buddha International circuit in 2011
as well as an Taj International Airport, Exposition Mart India’s first state-of-the-art Exposition Mart for
Cottage and Handicraft sector, Taj Expressway etc. to facilitate growth and development of the industrial
sector in the area. Noida is heading to become a prominent destination in the world

How to reach the Conference venue
IIM Lucknow Noida campus is located near National Highway 24 and is around 1.5 hours drive from the airport; 1
hour from Inter State Bus Terminal, Delhi; and around 45 minutes from the New Delhi railway station. On reaching
Delhi, please hire the prepaid auto/taxi to reach IIM Lucknow Noida Campus situated at Plot B1, Sector 62,
Institutional Area. The campus is located close to major landmarks like Shipra Mall and Labour Chowk and located
opposite to Father Angel School. The guide map is available on the website:

Few important historical places from Noida are:
· Mathura -144 Kms, · Agra- 197 Kms, Jaipur -282 Kms, Ajmer- 406 Kms Haridwar – 206 Kms

How to Reach Noida by Air
The nearest airport is the Indira Gandhi International Airport, which is connected to almost all cities in the country
and outside, by regular flights operated by private and govt. airlines.

For further enquiry, please contact

Sakshi Gupta
Conference Manager
Room No. 210, Faculty Block,
Indian Institute of Management,
Uttar Pradesh
Phone: +91 - 522 - 273 6054
Mobile: 9936311118

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